Cuadernos de Economía y Dirección de la Empresa最新文献

Using the dynamic-capabilities-view of the company, this article proposes and tests a model in which the dimensions of learning orientation and innovativeness influence proactive environmental management capability. Additionally, it analyzes the mediating effect of innovativeness in the relationship between the dimensions of learning orientation and proactive environmental management capability. To reach these aims, an empirical study was conducted on 250 hotels. The results contribute to fill a gap in the literature, since it is an analysis on how organizational competencies significantly explain the development of a proactive environmental management capability. Specifically, these are related to values associated with the consideration of learning as a critical resource, the implementation of structures that facilitate the accumulation and dissemination of knowledge, the existence of an open-minded orientation and the predisposition of the company to develop organizational innovations.

This paper examines the systematic risk in those banks that participate as issuers in securitization transactions in the Spanish market from 1993 to 2010. Using an event study methodology and allowing systematic risk to change gradually within the event window, this paper provides empirical evidence that securitization has a positive impact on the systematic risk of Spanish banks in the days following and preceding the registration and issue dates, and increases the diversification of the portfolio of the bank. The empirical results presented in this paper show important informative implications for the different agents related to banks.

Store flyers constitute an important element in the promotional activities of retailers and manufacturers. In particular, for FMCG the inclusion of particular brands in store flyers has become a significant component of promotional budgets. The importance of store flyers is due, in part, to a higher number of consumers using such flyers. Profiling flyer-prone consumers might provide useful insights for retailers and manufacturers with regard to the better use of store flyers as a promotional tool. This paper aims to characterize the flyer-prone consumer in terms of three type of aspects: (i) economic variables; (ii) purchase behaviour-related variables, and (iii) sociodemographical aspects. In order to do so, this study shows the results of 225 questionnaires distributed to consumers older than eighteen.

The significantly increasing evolution of private basic research in the U.S.A., Europe and Japan suggests a strong association between the capacity for innovation and research activities aimed strictly to work at the forefront of scientific knowledge. This paper explores the possible reasons for this association using a sample of 8,416 companies in the Spanish Technology Innovation Panel. Our results show that basic research enhances the ability of firms to assimilate, integrate and enhance other businesses’ knowledge, thus leading consistently to higher levels of innovation. In addition, the article suggests that the ability to exploit external knowledge can condition the business strategy when deciding to operate in certain environments with more or less developed intellectual property systems. From the standpoint of public policy, results question the support for innovation activities closer to the market to the detriment of other policies with greater capacity to address externalities related to the development of human capital, reducing the uncertainty of investments, addressing information asymmetries between agents or solving the problems inherent in accidental technology spillovers.

Although firms are currently open to internationalising their activity, the barriers they perceive during this process are still an important inhibitor of their export intensity. However, diverse factors may reduce the negative influence of this perception on export activity. Specifically, we examine the moderating effects of R&D investment and export experience of the firm on the relationship between perceived barriers and export intensity. We also analyse if these effects vary depending on the level of perceived turbulence in the international environment. The results of the analysis carried out using data from a sample of companies belonging to different sectors in a local context show evidence of a moderating effect of R&D investment on the hypothesised direct relationship, and a higher intensity of this effect in a low-turbulence scenario. We also found that there is no significant influence of export experience on the same relationship.

Consumer-perceived value is a topic of growing interest to marketing managers and researchers because of the important role it plays in achieving a sustainable competitive advantage. Despite this relevance, only few studies have tried to analyze the effectiveness of the value creating strategies for an organization. Based on this objective, and considering both utilitarian and hedonic factors of shopping value, the current paper aims to offer a strategic orientation about how to use the attributes that generate value in the retailing consumption experience, analyzing their contribution to the formation of consumer satisfaction and loyalty.

We analyze the determining factors for expanding the scope of alliances, as well as the consequences of this expansion on the type of governance. We understand as expanded scope the coordination of production and/or marketing activities related to the products or services obtained from the technology that was the purpose of the alliance. We argue that the need to secure the access to external resources is the main driver for expanding alliance scope. We also argue that the adoption of the joint venture as a type of governance in expanded scope alliances is explained by the appropriation risks caused by the expansion. An empirical study of a database with more than 4,000 technological alliances promoted by firms from the European Union confirms the hypotheses proposed.

We discuss the determinants of consumers channel choice (online vs. offline). We describe a channel choice framework in which consumers seek to minimize their transaction costs when making a purchase. From this framework we find that there are both individual and situational determinants of channel choice. We develop several hypotheses about the effects different transaction costs in the propensity of consumers to use the online channel, and on the probability to use internet at each purchase occasion. We test our hypotheses in empirical application with data on consumer purchases in online and traditional supermarkets and obtain some interesting results. Some important findings are, for example, that the distance from home to the traditional supermarket, the day of the week (week or weekend), the day of the purchase, the weather or the size and composition of the basket purchased influence the channel choice. The research ends with some conclusions and implications for the management of the online channel.

The relevance of tourism for the economy and development in Spain has motivated academic research on the tourist sector. Our study analyzes the international impact of this scholarship and provides researchers connected to the economy and business management with an examination of the main topics researched in this discipline. To do so, we perform a bibliometric study of Spanish scholarship from 1997 to 2011 in the 26 most important international journals on tourism and hospitality. We find that tourism scholars have made a greater than average contribution to economics and business, as well as to the total of scholarly disciplines. Economics, marketing, and business administration are the areas with the greatest weight, and marketing and business administration provide promising lines of research that can contribute to increasing the number of studies of tourism.