Cuadernos de Economía y Dirección de la Empresa最新文献

This paper pursues two aims. Firstly, to indentify knowledge sharing enablers, and secondly, to analyze the effect of knowledge sharing processes on innovation performance. Regarding the first aim, two groups of factors have been considered: motivational factors, such as affective commitment and high involvement human resource management practices; and factors that create the opportunity to share knowledge, including informal communication, structured teamwork and information and communication technologies. Hypotheses have been tested on a sample of 87 Spanish innovative firms. Results show that both motivational factors positively influence the extent to which knowledge is shared, playing affective commitment a partial mediator role between high involvement practices and knowledge sharing. Regarding opportunity factors, only those that allow face to face interactions, such as informal communication and teamwork, represents effective mechanisms to encourage knowledge sharing processes. Finally, knowledge sharing within the organization positively affects innovation performance.

The purpose of this paper is to study the effect of organizational learning (OL) in customer value creation. Thus, firstly, a literature review about the latent factors mentioned before is carried out. Next, a conceptual model is outlined, where the dyadic relationship between manufacturers and their principal distributor is adopted as unit of analysis. Then, we move on with the study of the data obtained in the field work. At this point the reliability and validity of the OL process and value creating functions (direct and indirect) is examined to, immediately, analyse the causal connections of the specified structural model. The empirical results reveal that the manufacturer's OL process is a direct and positive antecedent of value creation, considered from a functionalist perspective, and business performance.

The ability of a firm to adapt and respond to the environmental opportunities and threats constitutes a key factor in the search for survival and competitiveness. This paper aims to improve our understanding about which factors have an influence on the decisions to renew the strategy content, by examining the factors that ease or limit change, as well as the facilitator role of the characteristics of the Top Management Teams. Our results show that TMT heterogeneity facilitates the willingness to impulse strategic changes both at the corporate and the competitive level, and that changes in the TMT composition may promote an internal debate and deliberation within the team about the future competitive arguments. In addition, our results point out that the intentionality of strategic change is closely related to how managers perceive and interpret the environmental changes, their level of complacency and satisfaction with the firms’ performance and their commitment with the current strategy.

This paper analyses the influence of some variables in the shelf space occupied by store brands. We propose and test a theoretical model of store brand shelf space. Data were collected for 29 product categories in 55 retail stores. A two-phase procedure was adopted: (1) multiple regression analyses; (2) neural network simulation (ANN). The application of this last method improves the goodness of fit obtained through the regression method. Furthermore, it presents additional advantages since ANN does not need to fulfil the main assumptions needed in regression analyses. The findings corroborate our proposed model, in that all hypothesized relationships and directions are supported. On this basis, we draw theoretical as well as useful managerial implications for both retailers and manufacturers.

The aim of this article is to assess the impact of tools for quality management in the competitiveness of organizations, depending on whether they have adopted practices related to quality management in accordance with standard ISO 9001:2000 or on the model EFQM.

It has conducted a survey to 107 assessors of quality management models. The results obtained show that organizations with quality management system based on ISO 9001:2000 use mostly tools of wide purpose, designed to analyze their situation and to draw suggestions for improvement, which has relatively positive impact on their competitiveness. Moreover, those organizations that adopt the EFQM model use more specialized and focused tools, which leads to a marked improvement in more detailed aspects of their competitive capacity.

The classification detected on tools to improve quality, might enable organizations to choose those most effective in terms of its quality strategy.

This work focuses on analyzing the economic factors that influence the consumer's distribution channel choice. With this aim, we use the Agency Theory in order to understand the influence of related problems such as information asymmetries and opportunism. All of this is taken into account to examine the booking process of a particular tourism service: a hotel overnight. The analysis of a sample of 1,029 tourists who had made their booking either through Internet or through traditional channels has revealed interesting findings: (1) the main sources of uncertainty in the phases prior to the purchase choice are determined by the lack of trust towards the Internet, (2) signals emitted by firms to mitigate information asymmetries contribute to build trust towards the company chosen, and (3) trust towards selected firms shows how the buyer makes the reservation through the channel with the lowest perceived risk.

Technology evolution has induced one of the most profound developments in survey methodology, namely, the collection of survey data via the internet. Online surveys introduce higher levels of interactivity. In this context, how respondents process the information of the survey, and what their experiences are when they are exposed to progressive levels of interactivity are of great interest for marketers. This paper examines respondent reactions to self-administered surveys with different levels of interactivity. More specifically, we analyze how attitudes toward the survey, the questionnaire processing and the respondent's achievement of a flow state are affected by the presence of interactivity in the survey.

This study analizes the relation between seller's sensitivity or responsiveness to the customers complainings and their postcomplaint behaviors: loyalty/retention, word–of–mouth responses (positive and negative), future complaining intention, third party response (public or private) and exit or customer deception. We develop a seller's responsiveness index that fits for a Johnson SB function. Using this index we find that the higher perceived seller's responsiveness, the higher future purchase intention, the higher future complaints and the lower customer deception or exit. No significant results have been found for third party and positive and negative word–of–mouth responses. The «halo effect» of customer's general perception–of–salespeople on salesperson responsiveness for a specific claim has not been found. Finally we discuss the role of salesperson in complaining behavior, and we offer academic and managerial recommendations.

The current work responds to the lack of studies analysing the antecedents and consequences of organisational commitment in the context of senior executives in MNC subsidiaries. A simultaneous equations analysis using a sample of 101 senior executives of subsidiaries of multinationals with foreign direct investment in Spain confirms that these managers’ intent to leave the subsidiary and the multinational is determined by affective commitment and by continuance commitment in its two dimensions (high sacrifice and low alternatives), and that these commitments are in turn determined by the managers’ cultural values and their participation in the governance of the firm. The current research offers contributions in three areas. Theoretically, it sheds light on the culture-commitment and governance-commitment relations, and on the explanatory value of affective and continuance commitments. The work offers methodological contributions that should help guide future research. Finally, the work also offers practical recommendations for company managers.