Cuadernos de Economía y Dirección de la Empresa最新文献

This paper presents an explanatory regression model contrasting the existence of a direct relationship between the information concerning the social responsibility of Spanish financial entities with respect to their customers and their corporate reputation. The dependent variable of the model is an ordinal variable defined by its position in the MERCO ranking of the entities under study; the ordinal regression model is the methodology applied.

The model we present constitutes a first approach to ascertain the importance that information on social responsibility has in managing corporate reputation. This aspect of management will gradually become just as important as knowledge or added value management is today. The results obtained show a direct relationship between the category of corporate reputation and the information about innovation and risk management communicated by the financial entities.

Worker burnout and burnout syndrome have shown great importance in the field of sales. However, another stream of literature has focused on its opposite concept: worker engagement. The present paper deals with the antecedents and effects of an integrative concept of both opposites, named burnout-engagement. To do this, a study of 107 retailers from different sectors was developed. Given the size of the sample, the data was analyzed using the PLS system. Regarding burnout-engagement antecedents, our results show significant values for role conflict and role ambiguity. Regarding burnout-engagement effects, significant values were obtained for satisfaction and commitment. The work-family conflict and family-work conflict have not shown significant relationships with our core concept (burnout-engagement), neither performance. Finally, our model failed to demonstrate the moderating role of conciliating policies.

The last few decades have been characterized by the rapid development of information and communication technologies (ICT). This phenomenon has been particularly intensively used by the tourism industry, affecting the functions of distribution and marketing of its products/services and generating changes in its distribution system. Based on a review of the literature and qualitative analysis, this study identifies three criteria for these changes: the structure of the system, the position held by operators, and the production processes and product-service resorts. The application of exploratory and confirmatory factor analysis to a database of Spanish tourism intermediaries allows a cause-effect model for each criterion of change to be validated. The results indicate that virtual wholesalers have an advantage in the distribution channels, whereas the movements in the number of traditional intermediaries and providers are not perceived as important.

In this paper an analysis is made of the existing inter-relationships between Information Technology (IT), the implementation of Lean Production, and the electronic integration of the supply chain. To analyse these relationships, an investigation was made on the impact of two different kinds of technologies, intra-organizational or internal IT and inter-organizational or external IT. The results from a sample of 84 first-tier suppliers of the automotive industry showed that the impact of internal IT on the implementation of Lean Production is greater, and the same for external IT on the electronic integration of the supply chain. Moreover, it showed how the relationship between internal IT and the implementation of Lean Production is stronger when it is controlled by the presence of external IT. In this case, a negative relationship was observed between external IT and the implementation of Lean Production. Finally, the results show how internal IT has no influence on the electronic integration with suppliers.

Firms belonging to territorial agglomerations such as industrial districts, establish a number of interdependences among them, which provide diverse benefits as access to shared resources. Social networks have been used to represent these interactions in which firms and institutions are embedded. However, firms establish different networks according to the different strategic objectives to be covered. Our study shows the existence of two different types of relational networks: the business network and the knowledge network. This work proves how both networks are significantly different in structural characteristics in terms of density, closeness or intermediation. On the other hand, these networks provide differentiated effects in density and abundance of nodes. These findings offer a better understanding of the internal heterogeneity of these territorial networks and suggest a number of implications for both future research and practitioners.

Mixed methods research, that is, the combined use of quantitative and qualitative methods in the same study, is a very used approach in several fields, for example in Education and Sociology. However, the attention devoted to the application and benefits of mixed methods research in Management is very low in relation to other fields. The purpose of this article is to describe the main characteristics of this methodological approach (mainly the type of designs, purposes and advantages), contributing to its diffusion among management scholars. In addition, a literature review of the use of mixed methods research in the journal Cuadernos de Economía y Dirección de la Empresa (CEDE) is carried out, examining the prevalence of mixed methods articles and their main characteristics.

Companies are increasingly using cause related marketing actions within their Corporate Social Responsibility (CSR) programs. The aim of this study is to analyse the influence of cause relation marketing campaigns on brand attitude. Specifically, we explore the importance of the credibility of the CRM campaign and the attitude toward the campaign in brand perceptions. This research proposes a model that is tested with data from a sample of 600 individuals. Results show that credible campaigns are better evaluated and strength the brands. It is also found that the fit between the product and the cause, the brand familiarity and the implication with the cause are determinants of the overall evaluation of the campaign and the brand attitude.JEL classification: M3

Although consumers’ evaluation of a product's attributes largely determines its perceived image, other factors may strengthen the perception of attributes and, therefore, their effect on the product's image. Specifically, this study examined a factor little treated in the literature, familiarity with the product, adding the particular feature that the product analyzed has a well-known origin and is a low involvement product. In particular, this study analyzes which product attributes interact with familiarity and have a greater impact on its perceived image. With this aim, a sample of consumers of distinct nationalities is used to examine differences in perceptions. Our results indicate that familiarity directly influences the perceived image of the product in all samples, although the existence of a moderating effect of this variable depends on the consumer's nationality.

The current importance of innovation as a source of competitive advantage has boosted interest in identifying its main determinants. Currently, one of the key elements both for enhancing or inhibiting innovation is considered to be organizational culture, depending on which values and behavior are encouraged. However, empirical research on this issue is still very scarce and has examined culture-related variables separately rather than as a whole by studying the effect of distinct cultural archetypes on innovation. The present study reviews previous literature and then analyzes the relationship between two types of organizational culture and innovation by using data collected from 446 Spanish firms.

The findings show that there is a significant relationship between the type of organizational culture and innovation. In particular, adhocracy cultures have a positive effect while hierarchical cultures negatively affect innovation. Furthermore, we studied which characteristics of both adhocracy and hierarchy cultures had the greatest effect on innovation and found that the most important factor was the values shared by the firm's personnel. Finally, culture has a major influence in innovation when all the values composing that culture are internally coherent. Our findings contribute to the literature and have implications for practitioners.