Journal of Philanthropy and Marketing最新文献

Service learning is gaining growing attention in the academic community worldwide largely due to the benefits related to distinctive service learning outcomes. Among the many valuable student-level outcomes, intention for future civic engagement through philanthropic behaviour is one of the most commonly investigated. This study provides an in-depth analysis of students' participation in service-learning programs and their future philanthropic behaviour in the form of volunteerism. A qualitative content analysis is conducted on the sample of students participating in an university's institutionalized service learning program of a transition country to explore its outcomes in this distinctive context. The findings identify four essential elements in assessing service learning participation, including three previously recognized ones and one emerging from the distinctive transition economy context. The findings are of particular importance for shaping the future civic engagement of students through philanthropic activities.

In this study, we investigated the relationship between emotions and charitable behavior in the context of pet charities. In particular, we examined the role of pet characteristics such as age, health status, signs of homelessness, and the animal being in the presence of a human as factors in a potential benefactors' emotional state (valence and arousal) that are associated with the willingness to donate. We conducted an online experiment in which participants (N = 54) voluntarily donated in response to being presented with pictures of dogs in various conditions. Emotional state was measured as self-reported valence and arousal. Our findings showed that willingness to donate was higher when participants experienced unpleasant emotions with a high arousal. In addition, we found that animals' apparent sickness and signs of homelessness provoked larger donations, while age (adult or puppy) and being in the presence of a human did not affect charitable behavior. Our study contributes to the research on the effectiveness of charity appeals in the context of pet charities and complements the literature on human prosocial behavior in support of other species. The results have practical implications for the development of advertising on behalf of pet charities as they explore the impact of dogs' characteristics on donors' emotions and willingness to donate under ecologically valid conditions, in contrast to previous laboratory studies.

The Fondazione Compagnia di San Paolo of Turin is not only one of the largest philanthropic institutions in Europe (the first in Italy and in the top 10 of the continent) but also one of the longest-lived. In its more than 450 years of history the Foundation has distinguished itself for its ability to deal with several moments of radical change (the progressive secularization, the development of a financial dimension that eventually resulted in the largest Italian banking institution, the return to the separation between banking and philanthropic activity): none of which, however, is comparable—for a number of factors—with the transformation that took place in 2020, when the Foundation adopted the United Nations 2030 Agenda and, in particular, the Sustainable Development Goals as its primary key reference. A rare case regarding for a brand highly consolidated in its recognizability—at least in its main territory of reference—the change embraced by the Foundation and inspired by the SDGs involved the institution at every level, from the most immediate of visual and multimedia communication (the iconography of the Goals has even become part of the Foundation's own logo) to the most radical and decisive aspect of internal organization and finalization of the objectives. With a significant revision of the institutional organizational structures, in a short time the SDGs were in fact adopted as a main reference paradigm of the organization for the objectives of the Foundation, acting at the same time as a macro-level of alignment regarding the operational purposes of the institution and as a quantitative measure of evaluation of the results obtained by the various projects developed. In this contribution we will describe in a more detailed way the case study of the Compagnia di San Paolo and the complexity faced during this rapid and deep process of change, by observing the first results of the transition and by underlining the problems positively solved through the new identity. All this without deviating from but rather enhancing the effectiveness of the philanthropic action of the Compagnia di San Paolo.

Youth volunteering is associated with a host of individual benefits, in addition to the service provided to organizations and communities. However, little is known about the volunteering behaviors of lesbian, gay and bisexual (LGB) youth. This is a large and growing lacuna in the literature, as recent demographic surveys show that younger people are far more likely to identify as LGBTQ than those in older generations across many countries. Using Hustinx et al.'s Inequality in Volunteering model as a theoretical lens and analyzing survey data from 16-year-olds in Northern Ireland, this research explores whether LGB youth experience inequalities in volunteering activities relative to their non-LGB peers. Measures of volunteering activities include propensity to volunteer in formal and informal settings, motivations, location for formal volunteering, and experiences while volunteering. Findings indicate that LGB youth are less likely to volunteer in sports or religiously oriented organizations, more likely to volunteer in order to expand social networks, and less likely to report feeling appreciated by the organizations they volunteer with. I discuss implications for philanthropic organizations wanting to move towards creating inclusive environments for LGBTQ youth volunteers and call for increased investment in data collection within gender and sexual minority populations.

This article explores the importance of prospective for practitioners in the sector of grassroots volunteer organizations (GVOs, as associations). Prospective can be defined as an attitude of studying the future that must lead to action. In this, in times of crisis, prospective seems crucial and the GVOs' point of view can open a research agenda. The French case of GVOs deserves more attention because of their characteristics (e.g., 90% of GVOs have no employees, 75% of them have an annual budget of less than 10,000 euros), their relationship with the public authorities and their strong social impact on the community. The scenarios of evolution of the GVOs sector proposed by La Fonda are analyzed and become filters for the reading of the French literature dedicated to GVOs. They lead to four lines of research (isomorphism; normalization and standardization; evaluation and impact; organizational capacities). Following this, a research agenda dedicated to French GVOs is proposed. This work has intrinsic implications, conducting a literature review and proposing a research agenda compared to international agendas. It highlights the challenges GVOs face and the differences between desirable research in France and international research agendas. It constitutes possible inspirations for GVOs leaders thanks to a synoptic table.

This practice note highlights a case study of leveraging strategic partnerships through trust-based philanthropy, a set of practices rooted in values, relationship building, mutual learning, and equity. It describes the motivations, planning, and execution of a symposium organized by, and held for, a Foundation and four of its grantees. The symposium led to the development of sustained pathways between and among the partners, resulting in productive collaborations and shared projects. This case study is shared to illustrate the argument that it is the responsibility of funders, and certainly in their self-interest, to eliminate competition between organizations to whom they provide financial resources and support. By facilitating trust and collaboration, funders are uniquely positioned to foster collective, higher-impact work.

This response to von Schnurbein and Ahmad's article delves deeper into the authors' recommendation that foundation boards focus on developing their sensemaking skills. This article discusses five practical suggestions for incorporating sensemaking activities into the work of the board. These recommendations include hiring a coach, including training in board meetings, evaluating the board's performance, bringing a beneficiary to speak at board meetings, and acting as a convenor in the community.

Social enterprises have emerged as promising solutions for addressing environmental and societal challenges. To enhance their access to financial capital and align their business proposals with the preferences of impact investors, it is crucial to understand how Philanthropic venture capitalists (PhVCs) evaluate potential portfolio companies. This study introduces a framework to assist PhVCs in making more informed investment decisions, fostering successful, long-term partnerships between investors and investees. The proposed approach begins by determining the significance of investment criteria using the Best-Worst Method (BWM). Subsequently, the performance of portfolio companies is evaluated, ultimately identifying the most favorable investment opportunities. We apply this framework to a Dutch philanthropic venture capitalist, and our analysis reveals that ‘Potential’ and the ‘Management team’ rank highest in terms of investment criteria importance, while ‘Assessment of the deal’ and ‘External environment’ carry lower significance. Furthermore, our approach, incorporating the BWM outcomes, considers investors' personal preferences and offers a method for ranking portfolio companies based on their value and performance.

This article seeks to explore how children and young people are socialised to give within a western democracy. Drawing on England as a case study example it tracks the political and pedagogical favouring of a virtues approach to teaching children about philanthropic giving, orientated around benevolence and individual character virtues. Whilst accepting virtues have an important role to play within the socialisation of children as philanthropic actors, this article argues that such approaches maintain the status quo and do little to help engage children, both now and in the future, in challenging systems of inequality and inequity. Instead, this article calls for a more justice orientated approach to cultivating children's philanthropic behaviours, orientated around ideas of justice, activism, and system change.

Focusing on the governance and leadership of philanthropic foundations has never been more important. In today's world, where societal changes are happening rapidly, and there is greater scrutiny of people and practices, it is crucial to go beyond viewing foundations solely as organizational entities. This response to the original paper highlights the unique independence of foundations and identifies the significant research gap in understanding their internal dynamics. To comprehend individual-level decisions' impact on organizations, this response suggests adopting a microfoundations view. As part of this view, research should consider the variety of roles that influence foundations far beyond governance and internal leadership and how practices need to be both aspirational and implementable. Future research is urged to adopt an interest in the depth of foundations and their breadth across contexts and jurisdictions to generate a more nuanced and holistic understanding of these unique organizations and their roles in social change.