Journal of Philanthropy and Marketing最新文献

When brands transgress, consumers often react by hating them and sometimes forgiving them. Charity brands transgress, too, including serious transgressions of a sexual nature or against children. Charity brands contribute greatly to the economy, but differ from for-profit brands in their nature and do transgress; yet whether charity brands are hated and forgiven similarly to for-profit brands has not been researched adequately. Our study aimed to build a framework that demonstrates the antecedents of charity brand hate, the emotions associated with different types of charity brand hate and the behavioural consequences of charity brand hate, including brand forgiveness. We adopted a qualitative approach that involved collecting data from 26 semi-structured interviews and analysing it thematically. The findings of this study advance the current understanding of brand hate and brand forgiveness by identifying the emotional outcome (feeling of suspicion and hurt) and behavioural outcomes (distancing from charity brands and practising financial punishment) associated with charity brand transgressions. In the long term, interviewees display the intention to reconnect with charity brands and to forgive transgressing charity brands due to the benevolence associated with them. Therefore, we also contribute to the brand forgiveness literature by highlighting the nature of the forgiveness (forgiving is given to the charity brands, not the individual employees responsible) and the steps consumers take to forgive the charity brands (step one when charity brands fix their wrongdoing, and step two when charity brands continue helping people in need). Finally, we identified that brand switching (switching to donating to new charity brands offering similar support and help) is the behaviour consequence when charity brands are not forgiven.

Increasing rates of obesity are affecting many countries around the world, including developing regions such as Indonesia. One of the factors contributing to obesity is a lack of food security, which involves a lack of control over when food will be available. Food insecurity is linked to low self-efficacy and can lead consumers to overeat high-energy-density foods and drinks when available. This research empirically tested the relationships between people's intention to diet and exercise with the locus of control and general and specific health self-efficacy resulting from the lack of food security in Indonesia, employing a mixed-methods approach comprising a qualitative approach in Study 1 (n = 23) and a quantitative approach in Study 2 (n = 1494). The results indicate that study participants were struggling to maintain healthy diets and lifestyles and attempted various strategies to compensate for their poor diets. Moreover, the results suggest that food insecurity negatively influences individuals' self-efficacy, subsequently influencing people's intention to exercise and eat healthily. Our findings carry important policy implications for developing economies. Governments should ensure the availability of nutritious food for their populations, especially for the poor. Predictable, nutritionally sound foods are essential to prevent overeating high-energy-density foods. We recommend that governments develop mixed downstream and midstream approaches, such as mentoring programs, to develop self-efficacy and address obesity.

This article on raising wealthy children to be philanthropic is prompted by the £5.5Tn wealth transfer predicted to take place in the United Kingdom over the coming decades. The impending wealth transfer presents an unprecedented income opportunity for a charity sector faced with increasing societal needs and declining statutory income. Drawing on the premise that engaging children in philanthropic activities can lead to higher participation levels in adulthood, this paper examines how children from wealthy households engage with philanthropy at home and school. A mixed-methods approach involving research with and not on children is used to explore what kind of philanthropic citizen these children are becoming. Two surveys, five focus groups, and four interviews were used to generate insights from 222 ‘financially secure’ 9 to 11-year-old children, 113 parents and four teachers. The study, drawing on models of citizenship, finds a cohort of children exhibiting characteristics aligned with the concept of ‘personally responsible’ philanthropic citizens. This outcome is considered desirable for promoting charitable giving among a demographic likely to have the means and resources to give generously in adulthood. However, the findings suggest a lack of opportunities for children to acquire the knowledge and skills that enable informed giving decisions or the spaces in which to critically engage with charities, causes, and the issues that create the need for philanthropy in the first place. The research supports calls in the literature for a more participatory and social-justice-oriented approach to philanthropic education and participation in schools. The findings, of interest to scholars and practitioners alike, address a gap in empirical evidence regarding children and philanthropy in the United Kingdom.

We respond to von Schnurbein and Ahmad's (2019) metaphor of rowing to elucidate the inflexibility of foundations. We suggest that perhaps a sailboat would be more appropriate to finding the north star and add a fifth proposition: a participatory decision-making process that includes balanced feedback. This approach, though not new, can pose risks such as misaligned priorities and ineffective decisions. To navigate these challenges, the introduction of a "court jester" role is proposed, encouraging open dialogue and critical self-reflection. The flexibility akin to sailing, where adjustments are made based on feedback, is advocated for effective and dynamic foundation governance.

de Jancso Fabiani, P.M., de Lucca Silveira, M.P. & Pinheiro, F. (2024). Income and money donation in middle-income countries: Evidence from Brazil. Journal of Philanthropy and Marketing, 29(2), e1862. https://doi.org/10.1002/nvsm.1862

The affiliations of Marcos Paulo de Lucca Silveira and Flavio Pinheiro were incorrect. The correct affiliations for the authors at the time the manuscript was submitted are as follows.

Marcos Paulo de Lucca Silveira.

José Luiz Egydio Setúbal Foundation (FJLES), São Paulo, Brazil.

São Paulo School of Economics, Getulio Vargas Foundation (FGV), São Paulo, Brazil.

https://orcid.org/0000-0002-0031-366X

Flávio Pinheiro.

José Luiz Egydio Setúbal Foundation (FJLES), São Paulo, Brazil.

Graduate School of Public Policy, Federal University of ABC (UFABC), Santo André, Brazil.

https://orcid.org/0000-0002-5440-8306

We apologize for this error.

The field experiment was conducted to explore in what ways CO₂ labeling impacts customers' product selection. The objective of this study is the connection between eco-labeling and the number of sales (customers' purchasing choices) made regardless of the price determinant. We performed a controlled investigation within 2 weeks, adding a CO₂ label to the meals during the second week. The labeling icon showed the lifecycle emissions as a number and had a three-level, high-medium-low graphical signal. The difference in sales between the 2 weeks was analyzed via chi-squared and student t-tests. There was a significant shift from meals associated with high CO₂ emissions toward meals associated with lower CO₂ quantity (chi-square test, p = 0.001). There was likewise a significant 6% decrease in CO₂ equivalent emissions per weight unit of purchased meals. As the shares of plant, meat, and fish-based meals were similar for Week 1 and 2, the label was not potent enough to convince customers to change their diet styles. The reduction of CO₂ emissions was achieved mainly through shifts in the direction of lower-emitting meat and fish dishes. The obtained results depict that consumers pay attention to labeling while making purchasing choices, which has implications for marketing practice. The study implies that customers tend to select products with a lower environmental impact over others.

This study aimed to assess the ethical dilemma in using poverty porn as a means of fundraising by non-governmental organisations (NGOs) in Ghana. The paper focuses on the ethical concerns from NGOs' perspective as they engage in charitable work to help reduce poverty in society. The study sought to answer the research questions using a qualitative approach by studying some selected NGOs in Ghana, West Africa. In-depth interviews were used to solicit responses from management members in charge of fundraising in 22 NGOs. The data were analyzed using thematic textual analysis (TTA). From the findings, it became evident that NGOs in their use of poverty porn believed the practice is a better alternative to raise more donations. They feel that the good side of the practice, which is supporting the needy, is more important and outweighs any counterarguments. They believed the end justifies the means. To the best of the researchers' knowledge, this is one of few studies that attempt to focus on the ethical concerns of poverty porn by NGOs.

Scholars and practitioners have long viewed an individual's age to be a key predictor of giving outcomes. Specifically, older individuals are expected to be more philanthropic than younger individuals are. Utilizing a ten-year dataset from a Research One university in the United States, donation histories to health areas of the campus are matched with patient visit records from the university's affiliated hospitals and clinics system to empirically examine this accepted wisdom. The initial findings confirm basic expectations around donor acquisition as older prospects are acquired at higher rates than younger prospects. However, once the organization acquires and solicits donors, age's associative impact on retention rate becomes flat to negative, which indicates support for the alternative view that many younger donor prospects may have capacity and willingness to give. The role of giving purpose is also compared and contrasted among younger and older donor prospects, showing that managers of nonprofits can strategically solicit each population uniquely with targeted approaches to drive higher total fundraising success. The key results are discussed and both implications for theory and practice are derived in the process.

This article responds to the representations of disability and health care in MrBeast's disability focused philanthropic efforts such as [1000 Deaf People Hear for the First Time] (https://www.youtube.com/watch?v=WTOm65IZneg), and [1000 Blind People See For the First Time] (https://www.youtube.com/watch?v=TJ2ifmkGGus). These videos follow the structure of a number of MrBeast's other social initiatives such as [Planting 20,000,000 Trees, My Biggest Project Ever!] (https://www.youtube.com/watch?v=HPJKxAhLw5I) In quantifying his initiatives in this way MrBeast is able to both reference back to his first breakthrough viral video where he counted to 100,000 over the course of 40 hours and leverage his followers to pick up the challenge and contribute towards the initiative. The YouTube algorithm has responded well to these approaches and as of 2023 Mr Beast is one of the most viewed and highest paid YouTubers. To respond to these disability focused videos under the broader banner of Beast Philanthropy, I also consider the response to these videos and Rhodri Davies' article. Amongst many things, Davies draws attention to the agency or lack thereof of the people receiving Mr Beasts' gifts, asserting they are disempowered as “merely passive actors whose twofold role is to provide a means for him to perform viewer-pleasing acts of generosity, and then to offer suitably effusive and emotional displays of gratitude in response.” I agree and assert that any non-consensual sharing of images is a form of disability abuse. As such, we must consider the agency of the people involved in these videos and whether they have given informed consent, and what informed consent means in this context.

To complete this special issue debating the philanthropy of MrBeast, Rhodri Davies offers some thoughtful responses to commentaries on his invited paper. Davies highlights how Beast Philanthropy, despite its novelty, evokes many of the classic ethical, moral, and political debates within the field. Nonetheless, in the contemporary ‘attention economy’ he notes that there are developments within this new style of ‘influencer philanthropy’ that we should observe closely and explore their implications. Davies observes an ambivalence and occasional frustration with MrBeast among the commentaries in this issue, but also a cautious optimism, informed both by the positive impacts Beast Philanthropy has already achieved and how it may evolve and mature over time. Davies urges us to put aside any generational differences and aesthetic aversions, and to engage in a generous spirit with this new era of influencer philanthropy.