Journal of Philanthropy and Marketing最新文献

Motivational factors in young volunteers are a long-standing research issue, but evidence on Generation Z, and particularly minor volunteers, is thin. Furthermore, most studies have been conducted in the Anglo-American context, even though motives have been shown to differ across countries. The present article explores motivational factors of young (underage) philanthropists belonging to Generation Z in a European country—Austria. The study tests widely researched motivational factors in a yet underrepresented population, but also captures further factors that motivate minors to volunteer for a specific nonprofit organization. We follow a two-tiered mixed-method approach: first, qualitative data yielded from 12 expert interviews are used to amend, adapt, and further inform a quantitative survey. Second, seven focus groups with 48 young volunteers were conducted to compare and contrast motivational factors with quantitative results, but also to capture further motivational factors. The results show that the widely applied Volunteer Functions Inventory and factors rooted in Self-Determination Theory capture some, but not all motivational factors in the specific group of Generation Z minor volunteers in central Europe. This research highlights factors that may be specific to the study group: the role of the supervisory team, the types of activities, and the aspect of voluntariness.

Crowdfunding is currently one of the funding options for charitable non-profit projects created by non-governmental organizations (NGOs). This paper aims to analyse the charity projects created by NGOs and individuals on crowdfunding platforms and then compare them with commercial crowdfunding, emphasizing the success factors of charity campaigns. The data is from the crowdfunding portal StartLab from 2015 to 2022. The main methods are comparison, descriptive and correlation analysis concerning project categories and seasonality. From the investigation results, it can be concluded that charity projects are more successful in conducting crowdfunding campaigns than commercial projects. For practitioners, it might be of interest that the length of the campaign and seasonality significantly influence the project's success. In the case of Slovakia, it is recommended to set a shorter campaign and run it from October to December.

The article discusses the growing recognition of the importance of diversity, equity and inclusion in the philanthropic sector internationally. It explores how diversity goes beyond being a simple ‘buzzword’ and instead reflects the complex demographics and social structures in society. The article emphasises the need for philanthropic organisations to adapt to the world's complexity and address power dynamics and discrimination to fully embrace diversity. The authors highlight concrete methods that can be employed to foster more inclusive practices within organisations. They stress the significance of leadership vision and adaptability, as well as individual self-reflection, in making progress towards greater inclusion of the diverse voices that make up our societies. Importantly, the article suggests that embracing discomfort and adopting a posture of humility is key for growth and change within organisations. The article discusses tools like the Wheel of Privilege and Power, which helps individuals understand their own privilege and position in society. The authors advocate for rigorously measuring diversity and discrimination in the workplace to develop action plans and implement concrete measures. They believe that research and practice should collaborate to collect and analyse data effectively. The article also mentions the need for collective and open conversations within the philanthropic sector, acknowledging historical inequalities and privileges. Overall, the article emphasises the importance of moving from diversity to pluralism in the philanthropic sector to ensure coherence and greater social justice in the pursuit of deep social change.

Online donation platforms have grown increasingly established in the past two decades. Among substantial research into donation-based crowdfunding platforms in general, no studies address the intention to use matching donation platforms. The latter refers to a hypothetical product, not currently available on the market. It represents an extension of conventional donation platforms, aligning donors' preferences with NPOs and projects present on the platform. Drawing on the technology acceptance model (TAM), this exploratory study empirically investigates factors that influence the intention to use a matching donation platform. It also extends the TAM to include trust and donation processing factors and considers the perspectives of both donors and nonprofit organizations (NPOs) engaged in fundraising. The data include an online survey of 458 donors and 112 NPOs in Germany. The findings indicate that all factors, including trust and donation processing, within the extended TAM exert a significant impact on the intention to use a matching donation platform, and attitude toward the platform represents the most influential factor. This article also provides entrepreneurial recommendations for how a matching donation platform can be implemented and used in practice. For example, a matching donation platform should aim at younger donor target groups and provide NPOs with suitable options for processing donations.

This response to Ahmad and von Schnurbein's article argues that strategies for strengthening grant-making foundations can be expanded through an examination of the relationship between foundations and non-profits, in particular the power balance between them. It offers a preliminary discussion of the consequences of an imbalance of power for both foundation and non-profit and the related role of communication both between them and within the organisations. It subsequently focusses on the need for more support for balanced relationships between foundations and non-profits from the leadership of foundations and the wider sector.

Service learning is gaining growing attention in the academic community worldwide largely due to the benefits related to distinctive service learning outcomes. Among the many valuable student-level outcomes, intention for future civic engagement through philanthropic behaviour is one of the most commonly investigated. This study provides an in-depth analysis of students' participation in service-learning programs and their future philanthropic behaviour in the form of volunteerism. A qualitative content analysis is conducted on the sample of students participating in an university's institutionalized service learning program of a transition country to explore its outcomes in this distinctive context. The findings identify four essential elements in assessing service learning participation, including three previously recognized ones and one emerging from the distinctive transition economy context. The findings are of particular importance for shaping the future civic engagement of students through philanthropic activities.

In this study, we investigated the relationship between emotions and charitable behavior in the context of pet charities. In particular, we examined the role of pet characteristics such as age, health status, signs of homelessness, and the animal being in the presence of a human as factors in a potential benefactors' emotional state (valence and arousal) that are associated with the willingness to donate. We conducted an online experiment in which participants (N = 54) voluntarily donated in response to being presented with pictures of dogs in various conditions. Emotional state was measured as self-reported valence and arousal. Our findings showed that willingness to donate was higher when participants experienced unpleasant emotions with a high arousal. In addition, we found that animals' apparent sickness and signs of homelessness provoked larger donations, while age (adult or puppy) and being in the presence of a human did not affect charitable behavior. Our study contributes to the research on the effectiveness of charity appeals in the context of pet charities and complements the literature on human prosocial behavior in support of other species. The results have practical implications for the development of advertising on behalf of pet charities as they explore the impact of dogs' characteristics on donors' emotions and willingness to donate under ecologically valid conditions, in contrast to previous laboratory studies.

The Fondazione Compagnia di San Paolo of Turin is not only one of the largest philanthropic institutions in Europe (the first in Italy and in the top 10 of the continent) but also one of the longest-lived. In its more than 450 years of history the Foundation has distinguished itself for its ability to deal with several moments of radical change (the progressive secularization, the development of a financial dimension that eventually resulted in the largest Italian banking institution, the return to the separation between banking and philanthropic activity): none of which, however, is comparable—for a number of factors—with the transformation that took place in 2020, when the Foundation adopted the United Nations 2030 Agenda and, in particular, the Sustainable Development Goals as its primary key reference. A rare case regarding for a brand highly consolidated in its recognizability—at least in its main territory of reference—the change embraced by the Foundation and inspired by the SDGs involved the institution at every level, from the most immediate of visual and multimedia communication (the iconography of the Goals has even become part of the Foundation's own logo) to the most radical and decisive aspect of internal organization and finalization of the objectives. With a significant revision of the institutional organizational structures, in a short time the SDGs were in fact adopted as a main reference paradigm of the organization for the objectives of the Foundation, acting at the same time as a macro-level of alignment regarding the operational purposes of the institution and as a quantitative measure of evaluation of the results obtained by the various projects developed. In this contribution we will describe in a more detailed way the case study of the Compagnia di San Paolo and the complexity faced during this rapid and deep process of change, by observing the first results of the transition and by underlining the problems positively solved through the new identity. All this without deviating from but rather enhancing the effectiveness of the philanthropic action of the Compagnia di San Paolo.

Youth volunteering is associated with a host of individual benefits, in addition to the service provided to organizations and communities. However, little is known about the volunteering behaviors of lesbian, gay and bisexual (LGB) youth. This is a large and growing lacuna in the literature, as recent demographic surveys show that younger people are far more likely to identify as LGBTQ than those in older generations across many countries. Using Hustinx et al.'s Inequality in Volunteering model as a theoretical lens and analyzing survey data from 16-year-olds in Northern Ireland, this research explores whether LGB youth experience inequalities in volunteering activities relative to their non-LGB peers. Measures of volunteering activities include propensity to volunteer in formal and informal settings, motivations, location for formal volunteering, and experiences while volunteering. Findings indicate that LGB youth are less likely to volunteer in sports or religiously oriented organizations, more likely to volunteer in order to expand social networks, and less likely to report feeling appreciated by the organizations they volunteer with. I discuss implications for philanthropic organizations wanting to move towards creating inclusive environments for LGBTQ youth volunteers and call for increased investment in data collection within gender and sexual minority populations.

This article explores the importance of prospective for practitioners in the sector of grassroots volunteer organizations (GVOs, as associations). Prospective can be defined as an attitude of studying the future that must lead to action. In this, in times of crisis, prospective seems crucial and the GVOs' point of view can open a research agenda. The French case of GVOs deserves more attention because of their characteristics (e.g., 90% of GVOs have no employees, 75% of them have an annual budget of less than 10,000 euros), their relationship with the public authorities and their strong social impact on the community. The scenarios of evolution of the GVOs sector proposed by La Fonda are analyzed and become filters for the reading of the French literature dedicated to GVOs. They lead to four lines of research (isomorphism; normalization and standardization; evaluation and impact; organizational capacities). Following this, a research agenda dedicated to French GVOs is proposed. This work has intrinsic implications, conducting a literature review and proposing a research agenda compared to international agendas. It highlights the challenges GVOs face and the differences between desirable research in France and international research agendas. It constitutes possible inspirations for GVOs leaders thanks to a synoptic table.