Pub Date : 2024-02-11DOI: 10.47467/dawatuna.v4i2.1017
Vanya Chairunnisa A.H.P, Sri Handajani, Mein Kharnolis, Ita Fatkhur Romadhoni
This research aims to determine (1) the influence of food vlogger @kokobuncit's content on culinary interest among UNESA culinary students, (2) the influence of food vlogger @kokobuncit's promotion on culinary interest among UNESA culinary students, (3) the influence of content and promotion food vlogger on culinary interest among UNESA culinary students. This research uses a survey method with a questionnaire data collection instrument via Google Forms. The subjects of this research are active students of the UNESA Culinary Education Bachelor's study program who meet the criteria, namely domiciled in Surabaya, aged 19-23 years, understand culinary, follow the @kokobuncit account or have watched food vlogger content @kokobuncit, and follow culinary trends in Surabaya via the @kokobuncit account. The number of respondents to this research was 50 people. The data was processed using multiple regression analysis for partial tests and simultaneous tests. The research results showed that: (1) the content of food vlogger @kokobuncit had an effect on culinary interest with a value of 4.430; (2) promotion of food vlogger @kokobuncit influences culinary interest with a value of 2.608; (3) content and promotion of food vlogger @kokobuncit simultaneously influence culinary interest with a value of 42.146 and an R square value of 0.642 or an influence size of 64.2%. Keywords: content, food vlogger, promotion, Instagram, culinary interest
{"title":"Pengaruh Konten dan Promosi Food Vlogger @Kokobuncit terhadap Minat Kuliner di Kalangan Mahasiswa Tata Boga Unesa","authors":"Vanya Chairunnisa A.H.P, Sri Handajani, Mein Kharnolis, Ita Fatkhur Romadhoni","doi":"10.47467/dawatuna.v4i2.1017","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i2.1017","url":null,"abstract":"This research aims to determine (1) the influence of food vlogger @kokobuncit's content on culinary interest among UNESA culinary students, (2) the influence of food vlogger @kokobuncit's promotion on culinary interest among UNESA culinary students, (3) the influence of content and promotion food vlogger on culinary interest among UNESA culinary students. This research uses a survey method with a questionnaire data collection instrument via Google Forms. The subjects of this research are active students of the UNESA Culinary Education Bachelor's study program who meet the criteria, namely domiciled in Surabaya, aged 19-23 years, understand culinary, follow the @kokobuncit account or have watched food vlogger content @kokobuncit, and follow culinary trends in Surabaya via the @kokobuncit account. The number of respondents to this research was 50 people. The data was processed using multiple regression analysis for partial tests and simultaneous tests. The research results showed that: (1) the content of food vlogger @kokobuncit had an effect on culinary interest with a value of 4.430; (2) promotion of food vlogger @kokobuncit influences culinary interest with a value of 2.608; (3) content and promotion of food vlogger @kokobuncit simultaneously influence culinary interest with a value of 42.146 and an R square value of 0.642 or an influence size of 64.2%.\u0000Keywords: content, food vlogger, promotion, Instagram, culinary interest","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"39 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139845274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-11DOI: 10.47467/dawatuna.v4i2.1573
Narasrey Merinda, Zainal Abidin, Maulana Rifai
Online Game: Sky Children of The Light is an adventure game that allows each player to meet others with different cultural backgrounds and languages without the need to enter a specific server. This game is developed by the company ThatGameCompany. The objective of this research is to understand how "Cultural Identity in the Interaction of Players in the Online Game Sky Children of The Light." This research uses a qualitative method and a virtual ethnography approach. The research process involves techniques such as interviews, observations, and the analysis of necessary data. The theoretical foundation for this research is the social identity theory by Henri Tajfel. The results of this research show that cultural identity in the game Sky is highly diverse due to players with various cultural backgrounds. These differences often lead to intercultural conflicts within the game.
网络游戏：Sky Children of The Light 是一款冒险游戏，每位玩家无需进入特定服务器即可结识具有不同文化背景和语言的其他人。该游戏由 ThatGameCompany 公司开发。本研究的目的是了解 "网络游戏《Sky Children of The Light》中玩家互动中的文化认同"。本研究采用定性方法和虚拟民族志方法。研究过程涉及访谈、观察和必要数据分析等技术。本研究的理论基础是亨利-塔杰菲尔（Henri Tajfel）的社会认同理论。研究结果表明，由于玩家的文化背景各不相同，《Sky》游戏中的文化认同也高度多样化。这些差异经常导致游戏中的跨文化冲突。
{"title":"Identitas Budaya pada Pemain Game Online ”Sky Children of the Light”: Pendekatan Etnografi Virtual","authors":"Narasrey Merinda, Zainal Abidin, Maulana Rifai","doi":"10.47467/dawatuna.v4i2.1573","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i2.1573","url":null,"abstract":"Online Game: Sky Children of The Light is an adventure game that allows each player to meet others with different cultural backgrounds and languages without the need to enter a specific server. This game is developed by the company ThatGameCompany. The objective of this research is to understand how \"Cultural Identity in the Interaction of Players in the Online Game Sky Children of The Light.\" This research uses a qualitative method and a virtual ethnography approach. The research process involves techniques such as interviews, observations, and the analysis of necessary data. The theoretical foundation for this research is the social identity theory by Henri Tajfel. The results of this research show that cultural identity in the game Sky is highly diverse due to players with various cultural backgrounds. These differences often lead to intercultural conflicts within the game.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"31 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139845870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-11DOI: 10.47467/dawatuna.v4i1.1423
Kartini, Elisa Damayanti, Nadya Dwi Ananda, Shafira Putri Zharifa, Nur Aida Nabila, Lia Zuraida, Hafiz Mansyur
The use of social reality construction theory as an addition to social exchange theory is a significant step towards understanding more deeply the impact of social media on interpersonal communication. Social reality construction theory offers a powerful perspective on how social media can shape individuals' perceptions of the reality around them. In this research, the literature method is used with a focus on reviewing and analyzing literature related to the impact of social media on interpersonal communication. The research aims to conduct a critical review of interpersonal communication theory and analyze how this theory has implications for social relationships in the digital era. This research shows that overall, changes in patterns of social relations that arise as a result of social media can be understood through the lens of social exchange theory. Social media provides a platform for information exchange, support, and social interaction, however, the impact is the emergence of dynamics that can sometimes sacrifice the depth and quality of traditional interpersonal relationships.
{"title":"Memahami Dampak Media Sosial terhadap Komunikasi Interpersonal: Pendekatan Teori Komunikasi","authors":"Kartini, Elisa Damayanti, Nadya Dwi Ananda, Shafira Putri Zharifa, Nur Aida Nabila, Lia Zuraida, Hafiz Mansyur","doi":"10.47467/dawatuna.v4i1.1423","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i1.1423","url":null,"abstract":"The use of social reality construction theory as an addition to social exchange theory is a significant step towards understanding more deeply the impact of social media on interpersonal communication. Social reality construction theory offers a powerful perspective on how social media can shape individuals' perceptions of the reality around them. In this research, the literature method is used with a focus on reviewing and analyzing literature related to the impact of social media on interpersonal communication. The research aims to conduct a critical review of interpersonal communication theory and analyze how this theory has implications for social relationships in the digital era. This research shows that overall, changes in patterns of social relations that arise as a result of social media can be understood through the lens of social exchange theory. Social media provides a platform for information exchange, support, and social interaction, however, the impact is the emergence of dynamics that can sometimes sacrifice the depth and quality of traditional interpersonal relationships.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"116 45","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139785821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media is one of the information media that exists today, social media users come from various circles, from 9 year old children to adults, using social media requires vigilance, especially as parents, you must provide education to children, because through media Children can get positive sides from social media, such as interesting learning, but through social media there are also many negative sides, therefore there is a need for a high level of supervision over the use of social media. To make social media a medium that provides a positive side, there must be more content about da'wah, so in this research study Islamic broadcasting students create da'wah content through social media, how to spread their da'wah will be studied further in the discussion. The method used is literature and the type of research is qualitative. Based on the research results, the use of social media Instagram as a medium for Islamic broadcasting communication for students of Islamic broadcasting. Instagram social media is very influential for students of Islamic broadcasting communication, because Instagram social media can make preaching more interesting. And students can develop their existing talents and potential.
{"title":"Penggunaan Media Sosial Instagram Sebagai Media Dakwah Mahasiswa Komunikasi Penyiaran Islam Uinsu","authors":"Erwan Efendi, Afriana Alawiah. AR, Dila Fitria, Miftahul Anwar Alamsyah, Rafly Surya Dharma","doi":"10.47467/dawatuna.v4i2.1455","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i2.1455","url":null,"abstract":"Social media is one of the information media that exists today, social media users come from various circles, from 9 year old children to adults, using social media requires vigilance, especially as parents, you must provide education to children, because through media Children can get positive sides from social media, such as interesting learning, but through social media there are also many negative sides, therefore there is a need for a high level of supervision over the use of social media. To make social media a medium that provides a positive side, there must be more content about da'wah, so in this research study Islamic broadcasting students create da'wah content through social media, how to spread their da'wah will be studied further in the discussion. The method used is literature and the type of research is qualitative. Based on the research results, the use of social media Instagram as a medium for Islamic broadcasting communication for students of Islamic broadcasting. Instagram social media is very influential for students of Islamic broadcasting communication, because Instagram social media can make preaching more interesting. And students can develop their existing talents and potential.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"111 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139785403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-11DOI: 10.47467/dawatuna.v4i1.1403
Nur Salsa Auliya Zachani, Tia Nur Amrina, Meity Suryandari
Public Speaking is the process of speaking in public or an audience to convey information and influence the audience. Public speaking is also a skill. practice, and the process of giving a speech or speaking in front of a wide audience. The aim is to: Convey information, influence, express opinions, motivate, entertain. Self-confidence is a trait that a person has and is confident in his abilities. Self-confidence is very useful when we are speaking in front of many people. The relationship between public speaking and da'wah communication requires a change in the views or behavior of the audience to fulfill the wishes of the message conveyed. Thus, what has been conveyed by the preacher or communicator can influence the behavior of the communicant or mad'u to the extent of the communicator's ability to influence the development of the da'wah.
{"title":"Meningkatkan Kepercayaan diri dalam Public Speaking untuk Berdakwah","authors":"Nur Salsa Auliya Zachani, Tia Nur Amrina, Meity Suryandari","doi":"10.47467/dawatuna.v4i1.1403","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i1.1403","url":null,"abstract":"Public Speaking is the process of speaking in public or an audience to convey information and influence the audience. Public speaking is also a skill. practice, and the process of giving a speech or speaking in front of a wide audience. The aim is to: Convey information, influence, express opinions, motivate, entertain. Self-confidence is a trait that a person has and is confident in his abilities. Self-confidence is very useful when we are speaking in front of many people. The relationship between public speaking and da'wah communication requires a change in the views or behavior of the audience to fulfill the wishes of the message conveyed. Thus, what has been conveyed by the preacher or communicator can influence the behavior of the communicant or mad'u to the extent of the communicator's ability to influence the development of the da'wah.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"119 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139785734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-11DOI: 10.47467/dawatuna.v4i2.1573
Narasrey Merinda, Zainal Abidin, Maulana Rifai
Online Game: Sky Children of The Light is an adventure game that allows each player to meet others with different cultural backgrounds and languages without the need to enter a specific server. This game is developed by the company ThatGameCompany. The objective of this research is to understand how "Cultural Identity in the Interaction of Players in the Online Game Sky Children of The Light." This research uses a qualitative method and a virtual ethnography approach. The research process involves techniques such as interviews, observations, and the analysis of necessary data. The theoretical foundation for this research is the social identity theory by Henri Tajfel. The results of this research show that cultural identity in the game Sky is highly diverse due to players with various cultural backgrounds. These differences often lead to intercultural conflicts within the game.
网络游戏：Sky Children of The Light 是一款冒险游戏，每位玩家无需进入特定服务器即可结识具有不同文化背景和语言的其他人。该游戏由 ThatGameCompany 公司开发。本研究的目的是了解 "网络游戏《Sky Children of The Light》中玩家互动中的文化认同"。本研究采用定性方法和虚拟民族志方法。研究过程涉及访谈、观察和必要数据分析等技术。本研究的理论基础是亨利-塔杰菲尔（Henri Tajfel）的社会认同理论。研究结果表明，由于玩家的文化背景各不相同，《Sky》游戏中的文化认同也高度多样化。这些差异经常导致游戏中的跨文化冲突。
{"title":"Identitas Budaya pada Pemain Game Online ”Sky Children of the Light”: Pendekatan Etnografi Virtual","authors":"Narasrey Merinda, Zainal Abidin, Maulana Rifai","doi":"10.47467/dawatuna.v4i2.1573","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i2.1573","url":null,"abstract":"Online Game: Sky Children of The Light is an adventure game that allows each player to meet others with different cultural backgrounds and languages without the need to enter a specific server. This game is developed by the company ThatGameCompany. The objective of this research is to understand how \"Cultural Identity in the Interaction of Players in the Online Game Sky Children of The Light.\" This research uses a qualitative method and a virtual ethnography approach. The research process involves techniques such as interviews, observations, and the analysis of necessary data. The theoretical foundation for this research is the social identity theory by Henri Tajfel. The results of this research show that cultural identity in the game Sky is highly diverse due to players with various cultural backgrounds. These differences often lead to intercultural conflicts within the game.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"101 30","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139786209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-11DOI: 10.47467/dawatuna.v4i1.1403
Nur Salsa Auliya Zachani, Tia Nur Amrina, Meity Suryandari
Public Speaking is the process of speaking in public or an audience to convey information and influence the audience. Public speaking is also a skill. practice, and the process of giving a speech or speaking in front of a wide audience. The aim is to: Convey information, influence, express opinions, motivate, entertain. Self-confidence is a trait that a person has and is confident in his abilities. Self-confidence is very useful when we are speaking in front of many people. The relationship between public speaking and da'wah communication requires a change in the views or behavior of the audience to fulfill the wishes of the message conveyed. Thus, what has been conveyed by the preacher or communicator can influence the behavior of the communicant or mad'u to the extent of the communicator's ability to influence the development of the da'wah.
{"title":"Meningkatkan Kepercayaan diri dalam Public Speaking untuk Berdakwah","authors":"Nur Salsa Auliya Zachani, Tia Nur Amrina, Meity Suryandari","doi":"10.47467/dawatuna.v4i1.1403","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i1.1403","url":null,"abstract":"Public Speaking is the process of speaking in public or an audience to convey information and influence the audience. Public speaking is also a skill. practice, and the process of giving a speech or speaking in front of a wide audience. The aim is to: Convey information, influence, express opinions, motivate, entertain. Self-confidence is a trait that a person has and is confident in his abilities. Self-confidence is very useful when we are speaking in front of many people. The relationship between public speaking and da'wah communication requires a change in the views or behavior of the audience to fulfill the wishes of the message conveyed. Thus, what has been conveyed by the preacher or communicator can influence the behavior of the communicant or mad'u to the extent of the communicator's ability to influence the development of the da'wah.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"22 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139845500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations (PR) has a crucial role in a company's success. PR helps shape a company's positive image in the eyes of the public, maintain good relationships with customers and stakeholders, support marketing strategies, and maintain the company's reputation when facing a crisis. This research uses the Literature Review Study research method. By using this method, research will explore the concepts contained in the PR code of ethics, such as honesty, integrity and social responsibility. The literature review will provide an in-depth understanding of the ethical values that are the basis for maintaining and building a positive company image. This research shows that Public Relations practitioners as one of the links between a company and its public certainly have guidelines that must be implemented. This guideline relates to the ethics and morals that a Public Relations practitioner must carry out in supporting his work. Public Relations Ethics is used as a guideline for professionalism and consideration for a Public Relations practitioner in acting and making decisions. A Public Relations practitioner certainly has duties and responsibilities that play an important role in the company's image.
{"title":"Analisis Pentingnya Kode Etik Public Relation dalam Menjaga Citra Perusahaan","authors":"Erwan Effendy,, Saima Putri Hsb, Salsa Fadilah Siregar, Yuli Awanda Harahap, Endah Rananda Gita Br Purba, Muhammad Yasim Harahap","doi":"10.47467/dawatuna.v4i2.1553","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i2.1553","url":null,"abstract":"Public Relations (PR) has a crucial role in a company's success. PR helps shape a company's positive image in the eyes of the public, maintain good relationships with customers and stakeholders, support marketing strategies, and maintain the company's reputation when facing a crisis. This research uses the Literature Review Study research method. By using this method, research will explore the concepts contained in the PR code of ethics, such as honesty, integrity and social responsibility. The literature review will provide an in-depth understanding of the ethical values that are the basis for maintaining and building a positive company image. This research shows that Public Relations practitioners as one of the links between a company and its public certainly have guidelines that must be implemented. This guideline relates to the ethics and morals that a Public Relations practitioner must carry out in supporting his work. Public Relations Ethics is used as a guideline for professionalism and consideration for a Public Relations practitioner in acting and making decisions. A Public Relations practitioner certainly has duties and responsibilities that play an important role in the company's image.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"115 41","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139785768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-11DOI: 10.47467/dawatuna.v4i1.1423
Kartini, Elisa Damayanti, Nadya Dwi Ananda, Shafira Putri Zharifa, Nur Aida Nabila, Lia Zuraida, Hafiz Mansyur
The use of social reality construction theory as an addition to social exchange theory is a significant step towards understanding more deeply the impact of social media on interpersonal communication. Social reality construction theory offers a powerful perspective on how social media can shape individuals' perceptions of the reality around them. In this research, the literature method is used with a focus on reviewing and analyzing literature related to the impact of social media on interpersonal communication. The research aims to conduct a critical review of interpersonal communication theory and analyze how this theory has implications for social relationships in the digital era. This research shows that overall, changes in patterns of social relations that arise as a result of social media can be understood through the lens of social exchange theory. Social media provides a platform for information exchange, support, and social interaction, however, the impact is the emergence of dynamics that can sometimes sacrifice the depth and quality of traditional interpersonal relationships.
{"title":"Memahami Dampak Media Sosial terhadap Komunikasi Interpersonal: Pendekatan Teori Komunikasi","authors":"Kartini, Elisa Damayanti, Nadya Dwi Ananda, Shafira Putri Zharifa, Nur Aida Nabila, Lia Zuraida, Hafiz Mansyur","doi":"10.47467/dawatuna.v4i1.1423","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i1.1423","url":null,"abstract":"The use of social reality construction theory as an addition to social exchange theory is a significant step towards understanding more deeply the impact of social media on interpersonal communication. Social reality construction theory offers a powerful perspective on how social media can shape individuals' perceptions of the reality around them. In this research, the literature method is used with a focus on reviewing and analyzing literature related to the impact of social media on interpersonal communication. The research aims to conduct a critical review of interpersonal communication theory and analyze how this theory has implications for social relationships in the digital era. This research shows that overall, changes in patterns of social relations that arise as a result of social media can be understood through the lens of social exchange theory. Social media provides a platform for information exchange, support, and social interaction, however, the impact is the emergence of dynamics that can sometimes sacrifice the depth and quality of traditional interpersonal relationships.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"14 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139845710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations (PR) has a crucial role in a company's success. PR helps shape a company's positive image in the eyes of the public, maintain good relationships with customers and stakeholders, support marketing strategies, and maintain the company's reputation when facing a crisis. This research uses the Literature Review Study research method. By using this method, research will explore the concepts contained in the PR code of ethics, such as honesty, integrity and social responsibility. The literature review will provide an in-depth understanding of the ethical values that are the basis for maintaining and building a positive company image. This research shows that Public Relations practitioners as one of the links between a company and its public certainly have guidelines that must be implemented. This guideline relates to the ethics and morals that a Public Relations practitioner must carry out in supporting his work. Public Relations Ethics is used as a guideline for professionalism and consideration for a Public Relations practitioner in acting and making decisions. A Public Relations practitioner certainly has duties and responsibilities that play an important role in the company's image.
{"title":"Analisis Pentingnya Kode Etik Public Relation dalam Menjaga Citra Perusahaan","authors":"Erwan Effendy,, Saima Putri Hsb, Salsa Fadilah Siregar, Yuli Awanda Harahap, Endah Rananda Gita Br Purba, Muhammad Yasim Harahap","doi":"10.47467/dawatuna.v4i2.1553","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i2.1553","url":null,"abstract":"Public Relations (PR) has a crucial role in a company's success. PR helps shape a company's positive image in the eyes of the public, maintain good relationships with customers and stakeholders, support marketing strategies, and maintain the company's reputation when facing a crisis. This research uses the Literature Review Study research method. By using this method, research will explore the concepts contained in the PR code of ethics, such as honesty, integrity and social responsibility. The literature review will provide an in-depth understanding of the ethical values that are the basis for maintaining and building a positive company image. This research shows that Public Relations practitioners as one of the links between a company and its public certainly have guidelines that must be implemented. This guideline relates to the ethics and morals that a Public Relations practitioner must carry out in supporting his work. Public Relations Ethics is used as a guideline for professionalism and consideration for a Public Relations practitioner in acting and making decisions. A Public Relations practitioner certainly has duties and responsibilities that play an important role in the company's image.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"53 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139845735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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