Pub Date : 2023-01-23DOI: 10.47467/dawatuna.v3i2.2758
Amirah Shinta Permatasari, Heidy Arviani
This study aims to determine the public's perception of creating a brand image in collaboration with PT. Lemonilo with NCT DREAM as Brand Ambassador. The Lemonilo company is collaborating with NCT DREAM as a Brand Ambassador which is part of a company promotion that is carried out with the aim of building and creating a brand image for the Lemonilo company. Lemonilo is collaborating with the boy group NCT DREAM who has a good personality, good image, and is also on the rise in Indonesia and South Korea. The research approach used in this research is qualitative research with a qualitative descriptive approach. Researchers use in-depth interviews or in-depth interviews. This method is used to obtain data on public perception of brand image formation in PT. Lemonilo Indonesia's collaboration with NCT DREAM as a brand ambassador. Based on the results of the analysis, the researcher found that each informant had various perceptions of brand image formation in the collaboration of PT. Lemonilo Indonesia with NCT DREAM as Brand Ambassador. In the formation of a perception, of course, the background is the existence of a frame of reference and a field of experience so that each individual can provide his own perception of what he receives and sees. With this collaboration that exists between Lemonilo and NCT DREAM, you will continue to imagine NCT DREAM in Lemonilo noodles because you feel proud that the two of you can make such an extraordinary collaboration.
{"title":"Persepsi Mayarakat terhadap Pembentukan Citra Merek:","authors":"Amirah Shinta Permatasari, Heidy Arviani","doi":"10.47467/dawatuna.v3i2.2758","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i2.2758","url":null,"abstract":" This study aims to determine the public's perception of creating a brand image in collaboration with PT. Lemonilo with NCT DREAM as Brand Ambassador. The Lemonilo company is collaborating with NCT DREAM as a Brand Ambassador which is part of a company promotion that is carried out with the aim of building and creating a brand image for the Lemonilo company. Lemonilo is collaborating with the boy group NCT DREAM who has a good personality, good image, and is also on the rise in Indonesia and South Korea. The research approach used in this research is qualitative research with a qualitative descriptive approach. Researchers use in-depth interviews or in-depth interviews. This method is used to obtain data on public perception of brand image formation in PT. Lemonilo Indonesia's collaboration with NCT DREAM as a brand ambassador. Based on the results of the analysis, the researcher found that each informant had various perceptions of brand image formation in the collaboration of PT. Lemonilo Indonesia with NCT DREAM as Brand Ambassador. In the formation of a perception, of course, the background is the existence of a frame of reference and a field of experience so that each individual can provide his own perception of what he receives and sees. With this collaboration that exists between Lemonilo and NCT DREAM, you will continue to imagine NCT DREAM in Lemonilo noodles because you feel proud that the two of you can make such an extraordinary collaboration.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130023658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aims to find out that da’wah isan activity that invites someone to do amar ma'ruf nahi mungkar to achieve the goal of happiness in the world and the hereafter through live broadcasts that record live broadcasts at the scene or in the field so that sometimes minimal errors are broadcast via TV and radio. And through indirect broadcasts with the production process which is usually recorded in advance or postponed for some time to do a series of edits so that it becomes a more interesting show and will later be broadcast via TV and radio or this is called taping. And this research uses a qualitative approach or descriptive method. Then observation here broadcasts at the scene or in the field so that sometimes minimal errors are broadcast via TV and radio. And through indirect broadcasts with the production process which is usually recorded in advance or postponed for some time to do a series of edits so that it becomes a more interesting show and will later be broadcast via TV and radio or this is called taping. And this research uses a qualitative approach or descriptive method. Then observation here is a way of collecting data which directly observes the research subject. This observation by looking at events in order to answer research. By looking at how the process of direct and indirect broadcasts that often occur in Indonesia. Keyword: live and indirect broadcasts, production process
本研究的目的是找出da 'wah是一种活动，通过现场直播或现场直播，邀请某人做amar ma'ruf nahi mungkar，以实现现世和来世的幸福目标，有时通过电视和广播播出最小的错误。通过制作过程的间接播放，通常是提前录制或推迟一段时间进行一系列编辑，使其成为一个更有趣的节目，然后通过电视和广播播出，或者这被称为录音。本研究采用定性方法或描述性方法。然后，这里的观测在现场或野外进行广播，因此，有时通过电视和广播广播的误差最小。通过制作过程的间接播放，通常是提前录制或推迟一段时间进行一系列编辑，使其成为一个更有趣的节目，然后通过电视和广播播出，或者这被称为录音。本研究采用定性方法或描述性方法。观察是一种直接观察研究对象的数据收集方式。这种观察通过观察事件来回答研究。通过观察在印尼经常发生的直接和间接广播的过程。关键词:直播和间接直播，制作过程
{"title":"Mekanisme Produksi Siaran Langsung dan Tidak Langsung Taping Radio dan TV Dalam Dakwah","authors":"Aulia Nur, Erwan Effendy,, Muh.Aidil Pratama, Nisya Aulia[","doi":"10.47467/dawatuna.v3i2.2810","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i2.2810","url":null,"abstract":"The research aims to find out that da’wah isan activity that invites someone to do amar ma'ruf nahi mungkar to achieve the goal of happiness in the world and the hereafter through live broadcasts that record live broadcasts at the scene or in the field so that sometimes minimal errors are broadcast via TV and radio. And through indirect broadcasts with the production process which is usually recorded in advance or postponed for some time to do a series of edits so that it becomes a more interesting show and will later be broadcast via TV and radio or this is called taping. And this research uses a qualitative approach or descriptive method. Then observation here broadcasts at the scene or in the field so that sometimes minimal errors are broadcast via TV and radio. And through indirect broadcasts with the production process which is usually recorded in advance or postponed for some time to do a series of edits so that it becomes a more interesting show and will later be broadcast via TV and radio or this is called taping. And this research uses a qualitative approach or descriptive method. Then observation here is a way of collecting data which directly observes the research subject. This observation by looking at events in order to answer research. By looking at how the process of direct and indirect broadcasts that often occur in Indonesia. \u0000Keyword: live and indirect broadcasts, production process \u0000","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127942598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-23DOI: 10.47467/dawatuna.v3i2.2766
Sapri Yani Hasibuan, Erwan Efendi, Deni Armanda, Yusuf Saifulloh
Religion moderation has multiple characteristics, Indonesian society is multicultural. Culture, religion, race, language, ethnicity, tradition, and others are examples of diversity. Even though it is not a religious country, its people are closely related to religion. Life, and the constitution guarantees freedom of religion. The first precept of Pancasila, "Belief in One Almighty God", indicates that this state system is based on Indonesian religious principles, teachings, and values. Every citizen faces the challenge of striking a balance between national commitments and religious rights. The purpose of this paper is to help readers understand the methods and strategies of da'wah, in Indonesia itself there are still many obstacles to religious moderation. In the evolution of Islamic society, the study of da'wah is inseparable from the strategies outlined. The goals and desires of this da'wah may not necessarily be fulfilled in accordance with expectations if we do not conceptualize them. Meanwhile strictly speaking, in each meeting they presented several examples in their respective religions. Despite the fact that they are interested in maintaining religious harmony. In addition, it includes the possibility of preaching to all religions. Whereas everyone must believe in and maintain a good relationship with their God and with each other as well. An advanced Indonesian nation can benefit from a tolerant, peaceful and harmonious religious and national life through religious moderation. Keywords: Pattern, Strategy, Da'wah, and Moderation of Religion.
{"title":"Pola dan Strategi Dakwah Dalam Moderasi Beragama","authors":"Sapri Yani Hasibuan, Erwan Efendi, Deni Armanda, Yusuf Saifulloh ","doi":"10.47467/dawatuna.v3i2.2766","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i2.2766","url":null,"abstract":" \u0000Religion moderation has multiple characteristics, Indonesian society is multicultural. Culture, religion, race, language, ethnicity, tradition, and others are examples of diversity. Even though it is not a religious country, its people are closely related to religion. Life, and the constitution guarantees freedom of religion. The first precept of Pancasila, \"Belief in One Almighty God\", indicates that this state system is based on Indonesian religious principles, teachings, and values. Every citizen faces the challenge of striking a balance between national commitments and religious rights. The purpose of this paper is to help readers understand the methods and strategies of da'wah, in Indonesia itself there are still many obstacles to religious moderation. In the evolution of Islamic society, the study of da'wah is inseparable from the strategies outlined. The goals and desires of this da'wah may not necessarily be fulfilled in accordance with expectations if we do not conceptualize them. Meanwhile strictly speaking, in each meeting they presented several examples in their respective religions. Despite the fact that they are interested in maintaining religious harmony. In addition, it includes the possibility of preaching to all religions. Whereas everyone must believe in and maintain a good relationship with their God and with each other as well. An advanced Indonesian nation can benefit from a tolerant, peaceful and harmonious religious and national life through religious moderation. \u0000Keywords: Pattern, Strategy, Da'wah, and Moderation of Religion.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129002552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesia's creative da'wah media is developing along with advances in technology that have developed into an important component of modern society. Communicators can build da'wah on this foundation by presenting media in attractive packaging to facilitate distribution to the wider community. Da'i used to preach from the pulpit of mosques and other traditional places before spreading to television and radio. However, now there are many variants. Preachers currently use various means, one of which is social media, which is considered the easiest way to reach people. Nowadays, when it comes to social media, there are lots of influencers from artists, celebrities, or even young people who have creative ideas. These influencers give interesting presentations specifically discussing religious issues, either through Vlogs, Podcasts or Talkshows, which we usually do. Since the da'i's job is to encourage people to act in a good way according to God's commands, they are also known as influencers. The goal is to engage people but not force them, so you need to be creative and interesting. People won't immediately change their beliefs if you just show them kindness; instead, you will be educating them about the beauty of Islam. Therefore, preachers must be creative content creators (editors, layouters, designers). Preachers and media professionals can collaborate. Da'i can collaborate with celebrities and community leaders. Da'i can also collaborate with those in power. Keywords: Manages Programs, Media, Da'wah,
{"title":"Pengantar Tentang Konsep Dasar Siaran Radio, Televisi, dan Multimedia (Internet) Bermuatan Dakwah","authors":"Erwan Efendi, Baharuddin Pasaribu, Hotnaida Siregar","doi":"10.47467/dawatuna.v3i2.2774","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i2.2774","url":null,"abstract":"Indonesia's creative da'wah media is developing along with advances in technology that have developed into an important component of modern society. Communicators can build da'wah on this foundation by presenting media in attractive packaging to facilitate distribution to the wider community. Da'i used to preach from the pulpit of mosques and other traditional places before spreading to television and radio. However, now there are many variants. Preachers currently use various means, one of which is social media, which is considered the easiest way to reach people. Nowadays, when it comes to social media, there are lots of influencers from artists, celebrities, or even young people who have creative ideas. These influencers give interesting presentations specifically discussing religious issues, either through Vlogs, Podcasts or Talkshows, which we usually do. Since the da'i's job is to encourage people to act in a good way according to God's commands, they are also known as influencers. The goal is to engage people but not force them, so you need to be creative and interesting. People won't immediately change their beliefs if you just show them kindness; instead, you will be educating them about the beauty of Islam. Therefore, preachers must be creative content creators (editors, layouters, designers). Preachers and media professionals can collaborate. Da'i can collaborate with celebrities and community leaders. Da'i can also collaborate with those in power. \u0000Keywords: Manages Programs, Media, Da'wah,","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131962744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-23DOI: 10.47467/dawatuna.v3i2.2764
Widi Arika Basri, Erwan Efendi, R. Dewi, Imam Pratama Gultom
The development and role of multimedia is the most effective and very influential preaching tool in life at this time, all people use this multimedia as their means to easily access all forms of activity. Islamic da'wah using multimedia is an attempt to invite and invite others to remain in the teachings of Allah SWT. This research is a study that carries out the history of the development of multimedia based on Islamic da'wah. The purpose of this research is so that we can understand, and how we can use multimedia well in conveying dawah messages. More than 63 million people in Indonesia use multimedia. Many preachers use this tool to spread da'wah, apart from being easy, of course listeners or mad'u are of course easy to digest da'wah messages. Keywords : development of multimedia, the role of multimedia, Islamic da'wah
{"title":"Sejarah Perkembangan dan Peranan Multimedia Berbasis Dakwah Islamiah","authors":"Widi Arika Basri, Erwan Efendi, R. Dewi, Imam Pratama Gultom","doi":"10.47467/dawatuna.v3i2.2764","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i2.2764","url":null,"abstract":" \u0000The development and role of multimedia is the most effective and very influential preaching tool in life at this time, all people use this multimedia as their means to easily access all forms of activity. Islamic da'wah using multimedia is an attempt to invite and invite others to remain in the teachings of Allah SWT. This research is a study that carries out the history of the development of multimedia based on Islamic da'wah. The purpose of this research is so that we can understand, and how we can use multimedia well in conveying dawah messages. More than 63 million people in Indonesia use multimedia. Many preachers use this tool to spread da'wah, apart from being easy, of course listeners or mad'u are of course easy to digest da'wah messages. \u0000Keywords : development of multimedia, the role of multimedia, Islamic da'wah","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128372749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-21DOI: 10.47467/dawatuna.v3i2.2757
Erwan Efendi, D. Larasati, Rangga Dimas Arjuna
Today, there has been a tremendous amount of advancement in the realm of information technology. With the help of information technology, everything is extremely simple. For instance, in the past, I would have needed to write to someone who lived far away in order to communicate with them, but with the development of information technology, I can now do so instantly. utilizing a cellphone or the internet, for instance. Here, current information technology can serve a variety of functions, including serving as a messenger for the teachings of Islam during sermons. Radio can be utilized as a da'wah media in addition to television to spread messages to a larger audience, also a radio. Keywords: information techonolgy, da’wa
{"title":"Perkembangan Siaran Radio, Televisi dan Multimedia (Internet) Bermuatan Dakwah","authors":"Erwan Efendi, D. Larasati, Rangga Dimas Arjuna","doi":"10.47467/dawatuna.v3i2.2757","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i2.2757","url":null,"abstract":" \u0000 \u0000Today, there has been a tremendous amount of advancement in the realm of information technology. With the help of information technology, everything is extremely simple. For instance, in the past, I would have needed to write to someone who lived far away in order to communicate with them, but with the development of information technology, I can now do so instantly. utilizing a cellphone or the internet, for instance. Here, current information technology can serve a variety of functions, including serving as a messenger for the teachings of Islam during sermons. Radio can be utilized as a da'wah media in addition to television to spread messages to a larger audience, also a radio. \u0000Keywords: information techonolgy, da’wa \u0000 ","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127786792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article explains how to improve the quality of university libraries through collaboration between libraries. The quality of the library can be interpreted as an achievement that is carried out through a series of processes, both in short and long term activities. The process of creating a series of quality libraries can be specified in three ways, namely paying attention to the quality of input, process and context quality and quality of results. Viewed as a means of input quality achievement has mental preparation, service processes are supported and adapted to user needs so that in the end it can produce results as the previous product series. The library is one of the information provider institutions. For this reason, the library must be able to provide the information needed by its users. To maintain and increase user satisfaction with library services, various things can be attempted, including establishing cooperation with the library. With this collaboration, it is possible for users to be able to access information owned by other libraries and sources of information outside their library. This collaboration will complement each other and better meet the information needs of its users. Keywords: library; service; collaboration between libraries
{"title":"Peningkatan Kualitas Pelayanan Perpustakaan UINSU Melalui Kerjasama Antar Perpustakaan","authors":"Elgy Wijayanti, Sarida Sinulingga, Yusniah Yusniah","doi":"10.47467/dawatuna.v3i3.2618","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i3.2618","url":null,"abstract":" This article explains how to improve the quality of university libraries through collaboration between libraries. The quality of the library can be interpreted as an achievement that is carried out through a series of processes, both in short and long term activities. The process of creating a series of quality libraries can be specified in three ways, namely paying attention to the quality of input, process and context quality and quality of results. Viewed as a means of input quality achievement has mental preparation, service processes are supported and adapted to user needs so that in the end it can produce results as the previous product series. The library is one of the information provider institutions. For this reason, the library must be able to provide the information needed by its users. To maintain and increase user satisfaction with library services, various things can be attempted, including establishing cooperation with the library. With this collaboration, it is possible for users to be able to access information owned by other libraries and sources of information outside their library. This collaboration will complement each other and better meet the information needs of its users. \u0000Keywords: library; service; collaboration between libraries","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":" 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133122967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.47467/dawatuna.v3i3.2613
N. Shinta, Erwan Effendy,, Zulfikar Kelana Sipayung
This study aims to develop students' insights in creating creative ideas for da'wah activities, so that the da'wah delivered is more interesting so that mad'u are not bored and understand the material presented more easily. A Da'i and Da'iyah must be able to create good creative ideas, namely by always paying attention to the people they face (the congregation), because preaching must be adapted to the conditions of their mad'u. Therefore preaching to children, youth and parents should ideally be different. This is considering that intelligence and the problems faced by the mad'u. The analytical method used in this research is descriptive qualitative analysis, in which the research process is more focused on interviews and direct field observations so that researchers better understand how the conditions related to the things studied are perfect. Basically, in preaching we will be more effective and not boring when we are going to convey da'wah materials. We must have creative ideas and think about how the da'wah delivered can be accepted and understood by the mad'u. Keywords: creating ideas, creative, preaching
{"title":"Pengaruh Ide Kreatif Dalam Mengembangkan Dakwah di Masjid Jami’ Nurul Ikhsan","authors":"N. Shinta, Erwan Effendy,, Zulfikar Kelana Sipayung","doi":"10.47467/dawatuna.v3i3.2613","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i3.2613","url":null,"abstract":" \u0000This study aims to develop students' insights in creating creative ideas for da'wah activities, so that the da'wah delivered is more interesting so that mad'u are not bored and understand the material presented more easily. A Da'i and Da'iyah must be able to create good creative ideas, namely by always paying attention to the people they face (the congregation), because preaching must be adapted to the conditions of their mad'u. Therefore preaching to children, youth and parents should ideally be different. This is considering that intelligence and the problems faced by the mad'u. The analytical method used in this research is descriptive qualitative analysis, in which the research process is more focused on interviews and direct field observations so that researchers better understand how the conditions related to the things studied are perfect. Basically, in preaching we will be more effective and not boring when we are going to convey da'wah materials. We must have creative ideas and think about how the da'wah delivered can be accepted and understood by the mad'u. \u0000Keywords: creating ideas, creative, preaching","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121864551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-07DOI: 10.47467/dawatuna.v3i1.2514
Lokita Pramesti Dewi, Udi Rusadi
This article tries to describe Deddy Corbuzier's YouTube podcast production, as one of the well-known YouTubers in Indonesia, who has started to warm up the broadcasting industry again on digital platforms and has succeeded in bringing the public space back to warmth with issues of gender and sexuality in most of the themes of his podcast content. In particular, the YouTube platform operates within the scope of content creators and users are provided with a unique opportunity to engage with the creation and open reception of such video content. Each other can observe the development of issues that are becoming a trend to talk about. One of them is gender and sexuality in the podcast which influences the type of discourse circulating in society. In the podcast titled #closethedoor owned by Deddy Corbuzier, every member of society can determine their mindset in conducting literacy towards gender and sexuality politics which are increasingly visible and have various appearances in Indonesia. n the other hand, some of these shows are still considered taboo as gender and sexuality politics that support sexual deviance for some Indonesian people. In analyzing this reception about Deddy Corbizer's YouTube, the researcher tries to present various kinds of productions that have emerged along with the controversy, as well as how the performance of gender and sexuality is perceived by the Indonesian people. Next, the researcher also utilized a critical discourse analysis framework from YouTube comments to produce Deddy Corbuzier's #closethedoor content, especially shows that have tendentious issues of gender and sexuality. This paper attempts to draw conclusions about the political role of gender and sexuality as well as public space which requires recognition or rejection of gender and sexuality communities.
{"title":"Resepsi Youtube Deddy Corbuzier dan Indonesia: Literasi Keberagaman sampai Politik Gender dan Seksualitas","authors":"Lokita Pramesti Dewi, Udi Rusadi","doi":"10.47467/dawatuna.v3i1.2514","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i1.2514","url":null,"abstract":"This article tries to describe Deddy Corbuzier's YouTube podcast production, as one of the well-known YouTubers in Indonesia, who has started to warm up the broadcasting industry again on digital platforms and has succeeded in bringing the public space back to warmth with issues of gender and sexuality in most of the themes of his podcast content. In particular, the YouTube platform operates within the scope of content creators and users are provided with a unique opportunity to engage with the creation and open reception of such video content. Each other can observe the development of issues that are becoming a trend to talk about. One of them is gender and sexuality in the podcast which influences the type of discourse circulating in society. In the podcast titled #closethedoor owned by Deddy Corbuzier, every member of society can determine their mindset in conducting literacy towards gender and sexuality politics which are increasingly visible and have various appearances in Indonesia. n the other hand, some of these shows are still considered taboo as gender and sexuality politics that support sexual deviance for some Indonesian people. In analyzing this reception about Deddy Corbizer's YouTube, the researcher tries to present various kinds of productions that have emerged along with the controversy, as well as how the performance of gender and sexuality is perceived by the Indonesian people. Next, the researcher also utilized a critical discourse analysis framework from YouTube comments to produce Deddy Corbuzier's #closethedoor content, especially shows that have tendentious issues of gender and sexuality. This paper attempts to draw conclusions about the political role of gender and sexuality as well as public space which requires recognition or rejection of gender and sexuality communities.","PeriodicalId":104399,"journal":{"name":"Da'watuna: Journal of Communication and Islamic Broadcasting","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126474969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-07DOI: 10.47467/dawatuna.v3i2.2717
Rizal Wahyu Saputra, Dyva Claretta
This research is motivated by the 3-period presidential discourse in the Indonesia Lawyers Club (ILC) program. This study aims to determine public acceptance of the 3-term presidential discourse on the YouTube channel Indonesia Lawyers Club (ILC) episode "Harga-Harga Naik, Tapi Publik Puas Terhadap Jokowi". The research method uses a qualitative reception analysis approach with the encoding-decoding model by Stuart Hall to understand community reception. Stuart Hall divides the categories of audience acceptance into 3 positions, namely dominant, negotiated, and oppositional. Data collection techniques were carried out by in-depth interviews. The results of the study show that the public does not agree with the existence of a 3-term president, because this is contrary to the constitution and the basis of the 1945 Constitution that applies in Indonesia. Even though all informants acknowledged Pak Jokowi's performance, according to the informants, Pak Jokowi was not fit to continue his term of office because doing so could undermine reforms and damage the state order. Keywords: Reception analysis, 3 period presidential discourse, Indonesia Lawyers Club
本研究的动机是在印度尼西亚律师俱乐部(ILC)计划的3期总统演讲。本研究旨在确定公众对印尼律师俱乐部(ILC) YouTube频道“Harga-Harga Naik, Tapi Publik Puas Terhadap Jokowi”中三任总统话语的接受程度。研究方法采用定性接受分析方法，采用Stuart Hall的编码-解码模型来理解社区接受。斯图尔特·霍尔将观众接受的类别分为三种立场，即主导、协商和反对。数据收集技术是通过深度访谈进行的。调查结果显示，公众不同意三任总统的存在，因为这违反了宪法和适用于印度尼西亚的1945年宪法的基础。尽管所有的举报人都承认Pak Jokowi的表现，但据举报人说，Pak Jokowi不适合继续他的任期，因为这样做可能会破坏改革和破坏国家秩序。关键词:接受分析，三期总统话语，印尼律师俱乐部
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