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Value : Jurnal Manajemen dan Akuntansi最新文献

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FAKTOR YANG MEMPENGARUHI EFEKTIVITAS PENYERAPAN ANGGARAN DI BALAI BESAR KONSERVASI SDA JAWA BARAT 影响西爪哇省SDA保护大厅预算吸收的因素
Pub Date : 2023-04-30 DOI: 10.32534/jv.v18i1.3883
Winna Roswinna, Annisa Fitri Anggraeni, Deden Komar Priatna, Nancy Monalisa, Roby Ahada
The State Revenue and Expenditure Budget as an acceleration of budget implementation is needed to support sustainable national development programs by optimizing the role of state revenues and expenditures, especially Ministry/Institution revenue and spending on economic growth each year. A good understanding of the mechanisms for compiling Ministry/Institution budgets is very important to be understood by various parties, especially in the framework of achieving optimal work unit goals and functions. The aim of the study was to find out the condition of stakeholder participation in budgeting, the budget revision process and how these factors affect the effectiveness of budget spending at the West Java Natural Resources Conservation Center (BKSDA). The research methodology is descriptive quantitative using primary data collected from users of the West Java Province BKSDA budget for the period 2019 to 2021. The data collection method is questionnaire interviews. The results of the study show that some budgetary participation has a significant effect on the effectiveness of budget absorption, but partial budget revisions have no significant effect on the effectiveness of budget spending. Meanwhile, simultaneous budget participation and budget revision affect the effectiveness of budget absorption. The policy of participation in budget preparation and budget revision needs to be further enhanced by the BKSDA of West Java Province so that the achievement of the effectiveness of budget absorption can be more optimal Keyword: Participation, Revision, Budget Absorption Effectiveness
国家收入和支出预算作为预算执行的加速,需要通过优化国家收入和支出,特别是每年部门/机构的收入和支出对经济增长的作用,来支持可持续的国家发展计划。对编制部/机构预算的机制有一个很好的理解是非常重要的,需要各方理解,特别是在实现最佳工作单位目标和职能的框架内。本研究的目的是找出利益相关者参与预算编制的条件,预算修订过程以及这些因素如何影响西爪哇自然资源保护中心(BKSDA)预算支出的有效性。研究方法是描述性定量的,使用从2019年至2021年西爪哇省BKSDA预算用户收集的主要数据。数据收集方法为问卷访谈。研究结果表明,部分预算参与对预算吸收的有效性有显著影响,而部分预算修订对预算支出的有效性没有显著影响。同时,预算参与和预算修订的同步进行影响了预算吸收的有效性。西爪哇省BKSDA需要进一步加强预算编制和预算修订的参与政策,使预算吸收有效性的实现更加优化。关键词:参与,修订,预算吸收有效性
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引用次数: 3
PERAN BUDAYA KERJA DALAM MEMEDIASI PERBAIKAN BERKELANJUTAN DAN INOVASI KERJA TERHADAP KINERJA KARYAWAN 工作文化在促进员工绩效的持续改进和创新方面的作用
Pub Date : 2023-04-30 DOI: 10.32534/jv.v18i1.3905
S. Saiful, Jajang Badruzaman, Asep Yusup Hanapia
Human resources are an important aspect of business management, through innovative approaches that can improve the economic, technological, social, cultural and corporate environment. The purpose of this study was to identify and analyze the role of work culture in mediating continuous improvement and work innovation on employee performance in the footwear industry at PT. Changshin Reksa Jaya. As well as the influence of continuous improvement and work innovation into a work culture in improving the performance of footwear industry employees. The research method used in this study is a survey method, while the types of data used in this study are primary data and secondary data. The object of this research is the footwear industry employees of PT. Changshing Reksa Jaya, with a sampling technique using a simple random sampling method. The data analysis technique used is path analysis. The results of this test prove that partially and simultaneously the role of work culture in mediating continuous improvement and work innovation has a significant positive effect on the performance of employees in the footwear industry at PT. Changshijn Reksa Jaya. Keywords: Continuous Improvement, Innovation, Culture, Performance
人力资源是企业管理的一个重要方面,通过创新的方法可以改善经济、技术、社会、文化和企业环境。本研究旨在找出并分析长信瑞沙嘉雅鞋业的工作文化在持续改善和工作创新对员工绩效的中介作用。以及持续改进和工作创新对提高鞋业员工绩效的工作文化的影响。本研究使用的研究方法是调查法,而本研究使用的数据类型是primary data和secondary data。本研究的对象为长盛瑞莎嘉雅鞋业员工,采用简单随机抽样的方法进行抽样。使用的数据分析技术是路径分析。本检验结果证明,工作文化在持续改进和工作创新的中介作用中,部分地、同时地对长世瑞莎嘉雅鞋业员工的绩效有显著的正向影响。关键词:持续改进、创新、文化、绩效
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引用次数: 0
INTEREST FACTOR ANALYSIS IN USE OF SIA BASED E-COMMERCE ON THE SHOPEE APP USING TAM 基于sia的电子商务在shopee app上使用的兴趣因素分析
Pub Date : 2023-04-30 DOI: 10.32534/jv.v18i1.3879
Siti Hildani Saadatul khair, Isnan Murdiansyah
Kemajuan teknologi di era sekarang ini mengalami peningkatan yang cukup pesat. Seseorang bisa dengan mudah melakukan pekerjaan ataupun hal lainnya. Tidak ketinggalan dengan transaksi berbelanja online. Semua orang dengan mudah menggunakan aplikasi penjualan online untuk transaksi mereka, tidak ketinggalan dengan aplikasi shopee yang sangat mudah di akses dan bisa digunakan dimanapun, kapanpun dalam keadaan apapun. Penelitian ini bertujuan untuk mengetahui pengaruh variabel norma subjektif, persepsi kenyamanan, kegunaan, dan kompleksitas terhadap minat menggunakan SIA berbasis e-commerce pada aplikasi shopee online di kalangan mahasiswa. Populasi dalam penelitian ini adalah mahasiswa Universitas Islam Negeri Maulana Malik Ibrahim Malang Fakultas Ekonomi Program Studi Akuntansi dan Manajemen yang telah mengambil mata kuliah Sistem Informasi Akuntansi (SIA). Sampel yang digunakan dalam penelitian ini sebanyak 85 responden. Data penelitian diambil dari data primer yang diperoleh dari data penyebaran kuesioner. Teknik pengambilan sampel menggunakan teknik purposive sampling; yaitu pemilihan sampel tidak acak. Dan metode pengolahan data dalam penelitian ini adalah dengan menggunakan analisis linier berganda dengan menggunakan alat analisis SPSS 22. Hasil penelitian ini menunjukkan bahwa norma subyektif, kenyamanan yang dirasakan, manfaat yang dirasakan, dan kompleksitas berpengaruh positif signifikan terhadap niat menggunakan SIA berbasis e-commerce pada aplikasi penjualan online shop. Kata kunci : E-commerce, Sistem Informasi Akuntansi, TAM
当今时代的技术进步正在以惊人的速度增长。一个人可以很容易地做一份工作或做其他事情。不要错过网上购物交易。每个人都很容易地使用他们的在线销售的交易申请,不要错过shopee很简单的应用程序访问和可以在任何地方使用,在任何时候,任何情况下。本研究旨在确定学生在网上使用SIA基于e- commission的在线应用程序时,主观规范、舒适、实用和复杂性对兴趣的影响。这个人口研究中是一个伊斯兰大学学生毛拉马利克易卜拉欣经济系可怜的国家研究项目和已经采取的管理会计科目会计信息系统(SIA)。这项研究中使用的样本多达85%的受访者。研究数据来自问卷的主要数据传播。抽样技术采用采样技术;这不是随机选择样本。本研究的数据处理方法是使用SPSS分析工具22进行双线性分析。这项研究结果表明,主观规范、舒适的感觉,感受到的好处和复杂性显著积极的影响对意图使用SIA e-commerce基于应用程序的在线商店销售。关键词:谭E-commerce、会计信息系统
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引用次数: 0
PENGARUH BRAND IMAGE, KUALITAS PRODUK, PERSEPSI HARGA, GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN 品牌形象、产品质量、价格感知、生活方式对购买决策的影响
Pub Date : 2023-04-30 DOI: 10.32534/jv.v18i1.3875
Andhi Mustofa, W. Wiyadi
A company is required to provide products with good quality and according to consumer needs, therefore companies must develop and produce the best products so that the products offered in the market sell well. The aim of this study is to examine the impact of consumers' lifestyles on their opinions about smartphone costs, brand image, and product quality. Students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta participated in this study. In illustrating the findings, this study used data from 100 participants, all of whom met certain criteria. The SPSS 26 analysis tool was used to process the questionnaire used for data collection. The findings prove that (1) brand image substantially influences purchasing decisions. 2) product quality significantly influences purchasing decisions. 3) price perceptions do not substantially influence purchasing decisions. 4) A person's way of life has a large impact on what they believe. Keywords: brand image, price, lifestyle
一个公司需要提供高质量的产品,并根据消费者的需求,因此公司必须开发和生产最好的产品,使市场上提供的产品畅销。本研究的目的是研究消费者的生活方式对他们对智能手机成本、品牌形象和产品质量的看法的影响。穆罕默德大学经济与商业学院的学生参与了这项研究。为了说明研究结果,这项研究使用了来自100名参与者的数据,他们都符合一定的标准。使用SPSS 26分析工具对数据收集所用的问卷进行处理。研究结果证明:(1)品牌形象显著影响购买决策。2)产品质量显著影响采购决策。3)价格感知对购买决策没有实质性影响。一个人的生活方式对他的信仰有很大的影响。关键词:品牌形象,价格,生活方式
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引用次数: 0
APAKAH FOOD INFLUENCER MEMPENGARUHI MINAT CALON KONSUMEN UNTUK MENGUNJUNGI TEMPAT KULINER? 食品影响消费者对美食的兴趣?
Pub Date : 2023-04-20 DOI: 10.32534/jv.v18i1.3821
Aqib Abdulmalik, Amron Amron
Every marketer needs media to carry out campaigns about their products or services, one of which is a culinary business. The development of social media has led to content creators with content namely reviewing food or culinary places and known as food influencers, which are currently used by marketers or business owners to promote their culinary places with the aim that their culinary places are increasingly known and visited. This study aims to examine the effect of source credibility, content quality, and electronic word of mouth (e-WOM) on the image perceived by visitors and the effect of perceived image on visitors' interest in visiting culinary places. Purposive sampling approach was used in sampling. The self-administered method was used in the data collection process and using Google Form media in distributing online questionnaires, which in turn obtained a sample of 150 Instagram users who had seen food influencer content in the city of Semarang. The analysis used in this research is Structural Equation Modeling (SEM). The results of this study indicate that source credibility, content quality, and electronic word of mouth have a positive but not significant effect on perceived image and perceived image has a significant positive effect on visiting intentions. Keywords: Credibility, quality, e-WOM, image, intention
每个营销人员都需要媒体来宣传他们的产品或服务,其中之一就是烹饪业务。社交媒体的发展导致了内容创作者的内容,即评论食物或烹饪场所,被称为食物影响者,目前被营销人员或企业主用来推广他们的烹饪场所,目的是让他们的烹饪场所越来越为人所知和参观。本研究旨在探讨来源可信度、内容品质和电子口碑对游客感知形象的影响,以及感知形象对游客参观烹饪场所兴趣的影响。抽样采用目的性抽样方法。在数据收集过程中采用了自我管理的方法,并使用Google Form媒体分发在线问卷,从而获得了150名在三宝垄市看过食物网红内容的Instagram用户的样本。本研究采用结构方程模型(SEM)进行分析。本研究结果表明,来源可信度、内容质量和电子口碑对感知形象有正向但不显著的影响,感知形象对访问意向有显著的正向影响。关键词:信誉,质量,网络口碑,形象,意图
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引用次数: 0
PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS, KOMPENSASI DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN 民主领导风格、补偿和沟通对员工绩效的影响
Pub Date : 2022-12-28 DOI: 10.32534/jv.v14i3.3350
I. Mandira, Dewa Ayu Putu Satrya Dewi
Human resources are crucial to attaining corporate objectives. Businesses will be able to compete effectively and continue to advance in a better path if they are backed by people who perform at high levels in all aspects of their jobs. This study intends to ascertain the partial and concurrent effects of democratic leadership style, remuneration, and communication on employee performance. This study's methodology makes use of quantitative research techniques. 33 persons made up the study's sample. The data analysis technique uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F Test and t Test. According to the study's findings, democratic leadership style, compensation, and communication all had a significant impact on employee performance. Democratic leadership style also had a significant impact on compensation, and communication had a significant impact on democratic leadership style and employee performance. Suggestions that can be given by researchers are leaders of UD. Merta Nadi PS in Tabanan is expected to always apply a democratic leadership style in leading his subordinates, in addition, leaders should make compensation policies that are fair and in accordance with the workload of employees and foster communication between employees. Keywords: Leadership, Compensation, Communication, Employee Performance   Abstrak SDM pada organisasi memiliki peran penting agar menggapai tujuan industri. Tingkat hasil kerja karyawan yang tinggi akan menunjang perusahaan mampu bersaing secara kompetitif dan berkembang lebih baik. Tujuan riset berikut yakni memahami pengaruhnya gaya kepemimpinan demokratis, kompensasi serta komunikasi dengan cara berparsial serta bersimultan kepada kinerja pegawai. Metode dalam penelitian adalah kuantitatif dengan sampel jenuh atau sensus sejumlah 33 individu. Teknik menganalisis data pada riset mempergunakan pengujian reabilitas, pengujian validitas, menganalisis regresi liner berganda, pengujian asumsi klasik, pengujian T, pengujian F, serta pengujian koefisien determinasi. Hasil dari penelitian adalah bahwa gaya kepemimpinan demokratis ada pengaruhnya positif bersignifikan kepada hasil kerja pegawai, kompensasi ada pengaruhnya positif bersignifikan kepada hasil kerja pegawai, komunikasi ada pengaruhnya positif bersignifikan kepada hasil kerja pegawai, sementara gaya kepemimpinan demokratis, kompensasi dan komunikasi ada pengaruhnya bersignifikan kepada kinerja karyawan. Saran di riset ini yakni pemimpin UD. Merta Nadi PS di Tabanan diharapkan selalu menerapkan gaya kepemimpinan demokratis dalam memimpin bawahannya, selain itu pemimpin hendaknya membuat kebijakan kompensasi secara adil serta sejalan terhadap beban kerja pegawai serta membina komunikasi yang terjalin antar pegawai. Kata kunci :   Kepemimpinan, Kompensasi, Komunikasi,  Kinerja Karyawan
人力资源是实现公司目标的关键。如果企业能得到在各方面都表现出色的人才的支持,就能有效地竞争,并在更好的道路上继续前进。本研究旨在探讨民主领导风格、薪酬及沟通对员工绩效的部分及同时影响。本研究的方法论采用了定量研究技术。33人组成了这项研究的样本。数据分析技术采用效度检验、信度检验、经典假设检验、多元线性回归分析、决定系数检验、F检验和t检验。根据这项研究的发现,民主的领导风格、薪酬和沟通都对员工的绩效产生了重大影响。民主领导风格对薪酬也有显著影响,沟通对民主领导风格和员工绩效有显著影响。研究人员可以给出的建议是UD的领导者。希望Tabanan的Merta Nadi PS在领导下属时始终采用民主的领导风格,此外,领导者应该制定公平的薪酬政策,并根据员工的工作量,促进员工之间的沟通。关键词:领导,薪酬,沟通,员工绩效;SDM;组织;Tingkat hasil kerja karyawan yang tinggi akan menunjang perusahaan mampu bersaing secara competitif dan berkembang lebih baik。图胡安访问了berikut yakni memahami pengaruhnya gaya kempimpimpan民主派,komunikasi dengan和bersial serja berpsian同时保持kemarkierja pegawai。对33个个体进行了抽样分析。Teknik menganalysis data paada riset mempergunakan pengujian reabilitas, pengujian validitas, menganalysis regresi liner berganda, pengujian asumsi klasik, penguin T, penguin F, serta pengujian koefisien determinasi。Hasil dari penelitian adalah bahwa gaya kepemimpinan democratians ada pengaruhnya positivebersignfikan kepada hasaruhnya kepjanja pegawai, komunikasi ada pengaruhnya positivebersignfikan kepada Hasil kerja pegawai, komunikasi ada pengaruhnya positivebersignfikan kepada Hasil kerja pegawai, sementara gaya kepemimpinan democratians, komunikasi ada pengaruhnya bersignfikan kepada kinerja karyawan。Saran di访问了ini yakni pemimpin UD。Merta Nadi PS di Tabanan diharapkan selalu menerapkan gaya保持民主,民主,民主,民主,民主,民主,民主,民主,民主,民主,民主,民主,民主,民主,民主。Kata kunci: Kepemimpinan, Kompensasi, Komunikasi, Kinerja Karyawan
{"title":"PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS, KOMPENSASI DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN","authors":"I. Mandira, Dewa Ayu Putu Satrya Dewi","doi":"10.32534/jv.v14i3.3350","DOIUrl":"https://doi.org/10.32534/jv.v14i3.3350","url":null,"abstract":"Human resources are crucial to attaining corporate objectives. Businesses will be able to compete effectively and continue to advance in a better path if they are backed by people who perform at high levels in all aspects of their jobs. This study intends to ascertain the partial and concurrent effects of democratic leadership style, remuneration, and communication on employee performance. This study's methodology makes use of quantitative research techniques. 33 persons made up the study's sample. The data analysis technique uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F Test and t Test. According to the study's findings, democratic leadership style, compensation, and communication all had a significant impact on employee performance. Democratic leadership style also had a significant impact on compensation, and communication had a significant impact on democratic leadership style and employee performance. Suggestions that can be given by researchers are leaders of UD. Merta Nadi PS in Tabanan is expected to always apply a democratic leadership style in leading his subordinates, in addition, leaders should make compensation policies that are fair and in accordance with the workload of employees and foster communication between employees. \u0000Keywords: Leadership, Compensation, Communication, Employee Performance \u0000  \u0000Abstrak \u0000SDM pada organisasi memiliki peran penting agar menggapai tujuan industri. Tingkat hasil kerja karyawan yang tinggi akan menunjang perusahaan mampu bersaing secara kompetitif dan berkembang lebih baik. Tujuan riset berikut yakni memahami pengaruhnya gaya kepemimpinan demokratis, kompensasi serta komunikasi dengan cara berparsial serta bersimultan kepada kinerja pegawai. Metode dalam penelitian adalah kuantitatif dengan sampel jenuh atau sensus sejumlah 33 individu. Teknik menganalisis data pada riset mempergunakan pengujian reabilitas, pengujian validitas, menganalisis regresi liner berganda, pengujian asumsi klasik, pengujian T, pengujian F, serta pengujian koefisien determinasi. Hasil dari penelitian adalah bahwa gaya kepemimpinan demokratis ada pengaruhnya positif bersignifikan kepada hasil kerja pegawai, kompensasi ada pengaruhnya positif bersignifikan kepada hasil kerja pegawai, komunikasi ada pengaruhnya positif bersignifikan kepada hasil kerja pegawai, sementara gaya kepemimpinan demokratis, kompensasi dan komunikasi ada pengaruhnya bersignifikan kepada kinerja karyawan. Saran di riset ini yakni pemimpin UD. Merta Nadi PS di Tabanan diharapkan selalu menerapkan gaya kepemimpinan demokratis dalam memimpin bawahannya, selain itu pemimpin hendaknya membuat kebijakan kompensasi secara adil serta sejalan terhadap beban kerja pegawai serta membina komunikasi yang terjalin antar pegawai. \u0000Kata kunci :   Kepemimpinan, Kompensasi, Komunikasi,  Kinerja Karyawan","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121375213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH SUMBER INFORMASI PADA KEPUTUSAN PEMBELIAN YANG DI MODERASI POSITIVE PRODUCT KNOWLEDGE
Pub Date : 2022-12-28 DOI: 10.32534/jv.v14i3.2941
Siska Putri Noviantari, Andrean Geraldi Satya Wibowo, Yoshua Ronaldo Primartono, Miswanto Miswanto
Abstract The ability of producers to understand the factors that encourage consumers to make purchases online is one of the basic things that must be learned in order to be able to face the intense competition in today's digital era. This study examines the effect of evidential, confirmational and experientia lonline influence on online buying decisions which are moderated by positive product knowledge. There were 132 samples which were collected by distributing questionnaires through Google Form. The analytical method applied is regression analysis to test the direct relationship and subgroup analysis to test moderation. The results of this study state that confirmational and experiential directly have a significant effect on online buying decisions. Positive product knowledge is stated to be able to moderate the relationship between confirmational and experiential on online buying decisions. Meanwhile, evidential online influence directly or moderated by positive product knowledge has no effect on online buying decisions. Keywords: Evidential, Confirmational, Experiental, Product Knowledge, Buying Decision.   Abstrak Kemampuan produsen dalam memahami faktor yang mendorong konsumen dalam melakukan pembelian secara online, menjadi salah satu hal dasar yang harus dipelajari guna dapat menghadapi ketatnya persaingan di era digital saat ini. Penelitian ini menguji tentang pengaruh evidential, confirmational dan experiential online influence pada online buying decision yang dimoderasi oleh positive product knowledge. Terdapat 132 sampel yang dikumpulkan dengan menyebarkan kuesioner melalui Google Form. Metode analisis yang diterapkan adalah analisis regresi untuk menguji hubungan langsung dan analisis sub group untuk menguji moderasi. Hasil dari penelitian ini menyatakan bahwa confirmational dan experiential secara langsung berpengaruh signifikan pada online buying decision. Positive product knowledge dinyatakan dapat memoderasi hubungan antara confirmational dan experiential pada online buying decision. Sedangkan, evidential online influence secara langsung maupun dimoderasi oleh positive product knowledge tidak berpengaruh pada online buying decision. Kata Kunci: Evidential, Confirmational, Experiential, Pemahaman Produk, Keputusan Pembelian.
为了能够面对当今数字时代的激烈竞争,生产者必须了解促使消费者在线购物的因素的能力是必须学习的基本知识之一。本研究考察了实证、确认和经验对在线购买决策的影响,这些影响是由积极的产品知识调节的。通过Google Form发放问卷,共收集样本132份。分析方法采用回归分析检验直接关系,亚群分析检验适度性。本研究结果表明,确认性和体验性直接对在线购买决策产生显著影响。积极的产品知识被认为能够调节在线购买决策的确认和经验之间的关系。与此同时,证据性网络影响直接或由积极的产品知识调节对在线购买决策没有影响。关键词:证据,确认,实验,产品知识,购买决策。摘要:Kemampuan生产的dalam memahami因子为杨门冬konsumen dalam melakukan penbelian secara online, menjadi salah satu hal dasar yang harus dipelajari guna dapat menghadapi ketatnya保存和digi时代数字saat。Penelitian ini menguji tentang pengaruh证据,确证和体验在线影响pada在线购买决策yang dimoderasi oleh积极的产品知识。Terdapat 132样杨dikumpulkan登干menyebarkan kuesioner melalui谷歌表格。方法分析杨迪特拉坎adalah分析回归图图门古集hubungan朗松丹分析亚群图图门古集现代。Hasil - dari penelitian ini menyatakan bahwa确认和体验性secara - berpengaru对在线购买决策具有重要意义。积极的产品知识,使消费者对在线购买决策有更明确的认识和体验。Sedangkan,证据在线影响secara langsung maupun dimoderasi oleh积极的产品知识,有助于促进在线购买决策。Kata Kunci:证据,确认,经验,Pemahaman产品,Keputusan Pembelian。
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引用次数: 2
STRATEGI PEMASARAN PARIWISATA PADA DESA WISATA TANJUNGJAYA PASCA PANDEMI COVID-19 COVID-19大流行后,坦均加亚旅游村的旅游营销策略
Pub Date : 2022-08-31 DOI: 10.32534/jv.v17i2.3014
Anang Martoyo, Gita Puspita, Rino Istarno
Pasca Pandemi Covid-19, Desa Wisata Tanjungjaya memiliki kesempatan untuk meningkatkan jumlah kunjungan wisata dan mengembangkan potensi desanya. Pengelola jasa wisata perlu  menetapkan strategi pemasaran yang tepat dengan cara mengoptimalkan sumberdaya yang dimiliki. Penelitian bertujuan untuk mengetahui strategi pemasaran Desa Wisata Tanjungjaya melalui bauran pemasaran 7P dan konsep 4A. Metode yang digunakan dengan pendekatan deskriptif kualitatif, sumber data diperoleh dari kegiatan observasi, survey, wawancara mendalam, informasi dari pejabat daerah, pelaku usaha, dan pengunjung yang kemudian disintesa berdasarkan referensi yang relevan.  Hasil penelitian menjelaskan bahwa strategi bauran pemasaran 7P (product, price, place, promotion, people, physical evidence, & process) dan komponen Penunjang Wisata 4A (attraction, amenity, accessibility, & ancillary) telah digunakan dalam meningkatkan kinerja pemasaran, namun perlu dioptimalkan dalam mengkomunikasikan keunikan sumberdaya alam, tradisi khas daerah, menciptakan brand image, kerjasama dengan agen travel, kemudahan akses, layanan prima, penyediaan pemandu, dan penambahan fasilitas klinik, ATM, serta swalayan.
Covid-19大流行后,Tanjungjaya旅游村有机会增加旅游规模,发展其村庄的潜力。旅游经营者需要通过优化现有资源来建立适当的营销策略。研究的目的是通过7P市场组合和4A的概念了解Tanjungjaya旅游村的营销策略。采用定性描述性方法的方法,从观察、调查、深入采访、副手、商人和游客的信息中获取的数据。研究结果解释7P营销组合策略(广告,普莱斯,people,景观广场,维持身体证据,&过程)和零部件4A旅游吸引力(amenity, accessibility & ancillary)已经用于提高绩效营销,但需要在沟通中优化自然资源的独特性,典型的传统地区,创造了品牌形象,与旅行社合作,便利通道,素数,提供导游服务,以及额外的诊所设施、自动取款机和超市。
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引用次数: 0
PENGARUH KEMAMPUAN KERJA, EFIKASI DIRI, BUDAYA ORGANISASI, DAN KARAKTERISTIK PEKERJAAN TERHADAP KEPUASAN KERJA KARYAWAN PADA PT BIO TAKARA PURWOKERTO 工作能力、自我平化、组织文化和工作特点对PT BIO TAKARA PURWOKERTO员工满意度的影响
Pub Date : 2022-08-31 DOI: 10.32534/jv.v17i2.3082
Heri Setiawan, W. Wijayanto, Sri Sundari, Fatwa Zuahaena, Edi Sumantri
PT Bio Takara Purwokerto in running its business strives to create and manage employee job satisfaction well, but there are various factors that affect employee job satisfaction such as work ability, self-efficacy, organizational culture, and job characteristics. This research aims to determine the effect of work ability, self-efficacy, organizational culture, and job characteristics on employee job satisfaction at PT Bio Takara Purwokerto. This research used Multiple Linear Regression Analysis, and data were obtained from questionnaires which were distributed directly to the respondents. The results of this research indicate that work ability, self-efficacy, organizational culture, and job characteristics have a significant positive effect on employee job satisfaction at PT Bio Takara Purwokerto. Keywords: Work Ability, Self-Efficacy, Organizational Culture, Job Characteristics, and Employee Job Satisfactio
PT Bio Takara purokerto在经营过程中努力创造和管理好员工的工作满意度,但影响员工工作满意度的因素有很多,如工作能力、自我效能感、组织文化、工作特征等。本研究旨在确定工作能力、自我效能感、组织文化和工作特征对PT Bio Takara Purwokerto员工工作满意度的影响。本研究采用多元线性回归分析,数据来源于直接发放给被调查者的问卷。本研究结果显示,工作能力、自我效能感、组织文化和工作特质对员工工作满意度有显著的正向影响。关键词:工作能力、自我效能感、组织文化、工作特征、员工工作满意度
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引用次数: 0
PENGARUH HARGA, KEPUASAN, PENILAIAN PELANGGAN, DAN IKLAN TERHADAP LOYALITAS PELANGGAN APLIKASI SHOPEE 价格、满意、客户评估和广告对SHOPEE客户忠诚度的影响
Pub Date : 2022-08-31 DOI: 10.32534/jv.v17i2.2994
Putri Qismatuldiyah, D. Ramdani
Kegiatan belanja online menjadi alternatif mudah untuk memenuhi kebutuhan masyarakat, karena mudah untuk diakses kapan saja dan dimana saja. Dengan itu e-commerce perlu memiliki strategi untuk menjadi pilihan nomor satu masyarakat, dan membentuk pelanggan yang loyal. Shopee sebagai aplikasi e-commerce nomor satu di Indonesia, menunjukkan adanya loyalitas dari pada pelanggannya. Dengan itu penelitian ini dilakukan untuk mengetahui apakah harga, kepuasan pelanggan, penilaian pelanggan, dan iklan berpengaruh terhadap loyalitas pelanggan. Dimana data yang digunakan pada penelitian ini adalah data primer yang diperoleh dari pengisi kuesioner oleh responden. Alat pengujian analisis dengan menggunakan regresi dengan menggunakan SPSS. Dimana penemuan dalam penelitian ini menunjukkan jika variabel harga dan penilaian pelanggan tidak berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Pada variabel kepuasan dan iklan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kata kunci: harga, kepuasan, penilaian, iklan, dan loyalitas
网上购物活动成为社会替代容易满足,因为容易在任何时候和任何地方访问。这e-commerce需要有策略地成为社会的第一选择,形成忠诚的顾客。Shopee作为印度尼西亚的头号e-commerce应用,显示忠诚的顾客。这是为了研究是与客户满意度、客户评估价格是否和广告影响顾客的忠诚。研究使用的数据在哪里这是取自充电器问卷的受访者主要数据。用SPSS测试用回归分析工具。在哪里创造出来的这个研究表明,如果评估价格和顾客不变量对忠诚顾客的积极而显著影响。满意度变量和广告对忠诚顾客的积极而显著影响。关键词:价格、满足、广告评估和忠诚
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Value : Jurnal Manajemen dan Akuntansi
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