Kris Fransyah, Sari Laelatul Qodriah, Wiwi Hartati
This study was conducted to determine the effect of work ability and work motivation on employee performance through Organizational Citizenship Behavior (Case Study at the LPP RRI Cirebon Office). This study uses four variables, namely work ability (X1), work motivation (X2), Organizational Citizenship Behavior (Z), and employee performance variable (Y). The method used is a quantitative method. The sample in this study amounted to 54 respondents who are employees of LPP RRI Cirebon. The data used are primary data and secondary data in the form of interviews, questionnaires, literature studies and document studies. Data analysis using multiple regression and Sobel test. The results of this study indicate that partially the work ability variable has a significant positive effect on OCB, work motivation has a significant positive effect on OCB, work ability has no significant positive effect on employee performance, work motivation has a significant positive effect on employee performance, OCB has a significant positive effect on performance. employees, then based on the Sobel test results show that OCB mediates the effect of work ability on employee performance, OCB mediates the effect of work motivation on employee performance. Keywords: Work Ability, Work Motivation, Organizational Citizenship Behavior (OCB), and Employee Performance.
{"title":"PENGARUH KEMAMPUAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR","authors":"Kris Fransyah, Sari Laelatul Qodriah, Wiwi Hartati","doi":"10.32534/jv.v17i2.3070","DOIUrl":"https://doi.org/10.32534/jv.v17i2.3070","url":null,"abstract":"This study was conducted to determine the effect of work ability and work motivation on employee performance through Organizational Citizenship Behavior (Case Study at the LPP RRI Cirebon Office). This study uses four variables, namely work ability (X1), work motivation (X2), Organizational Citizenship Behavior (Z), and employee performance variable (Y). The method used is a quantitative method. The sample in this study amounted to 54 respondents who are employees of LPP RRI Cirebon. The data used are primary data and secondary data in the form of interviews, questionnaires, literature studies and document studies. Data analysis using multiple regression and Sobel test. The results of this study indicate that partially the work ability variable has a significant positive effect on OCB, work motivation has a significant positive effect on OCB, work ability has no significant positive effect on employee performance, work motivation has a significant positive effect on employee performance, OCB has a significant positive effect on performance. employees, then based on the Sobel test results show that OCB mediates the effect of work ability on employee performance, OCB mediates the effect of work motivation on employee performance. \u0000Keywords: Work Ability, Work Motivation, Organizational Citizenship Behavior (OCB), and Employee Performance.","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124726795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapid development of the retail industry has led to increasingly high competition. Marketing strategy is something that must be done by every industry to maintain and increase revenue and protect consumers. This study aims to analyze and test the product, price, location or distribution, and promotion variables on consumer purchasing decisions at Alfamart Teluk Kuantan. This research includes quantitative research and uses a questionnaire method to obtain data. Data analysis used multiple regression analysis and T test and F test. The results based on the T test found that the promotion variable had a significant effect on consumer purchasing decisions, while the product, price, and distribution variables had no effect on purchasing decisions at Alfamart Teluk Kuantan. The F test found that the four variables simultaneously affect consumer purchasing decisions at Alfamart Teluk Kuantan. Keywords: Alfamart, marketing mix, purchasing decisions Abstrak Berkembangnya industri retail secara pesat menyebabkan persaingan yang semakin tinggi. Strategi pemasaran merupakan hal yang wajib dilakukan oleh setiap industri untuk mempertahankan dan meningkatkan pendapatan serta menjaga konsumen. Penelitian ini bertujuan menganalisis dan menguji variabel produk, harga, lokasi atau distribusi, dan promosi terhadap keputusan pembelian konsumen di Alfamart Teluk Kuantan. Penelitian ini termasuk penelitian kuantitatif serta menggunakan metode kuesioner untuk memperoleh data. Analisis data menggunakan analisis regresi berganda dan uji T dan uji F. Hasil berdasarkan uji T diketahui bahwa variabel promosi berpengaruh signifikan terhadap keputusan pembelian konsumen, sedangkan variabel produk, harga, dan distribusi tidak berpengaruh terhadap keputusan pembelian di Alfamart Teluk Kuantan. Uji F menemukan bahwa keempat variabel secara simultan mempengaruhi keputusan pembelian konsumen di Alfamart Teluk Kuantan. Kata kunci: Alfamart, bauran pemasaran, keputusan pembelian,
零售业的快速发展导致竞争日益激烈。市场营销策略是每个行业都必须要做的事情，以保持和增加收入，保护消费者。本研究旨在分析及测试Alfamart Teluk Kuantan的产品、价格、地理位置或分销、促销变量对消费者购买决策的影响。本研究包括定量研究，采用问卷调查法获取数据。数据分析采用多元回归分析和T检验、F检验。基于T检验的结果发现，促销变量对消费者的购买决策有显著影响，而产品、价格和分销变量对Alfamart Teluk Kuantan的购买决策没有影响。F检验发现，这四个变量同时影响消费者在Alfamart Teluk Kuantan购买决策。关键词:家乐福，营销组合，采购决策[关键词]沃尔玛，营销组合，采购决策[关键词]沃尔玛，营销组合，采购决策[关键词]沃尔玛，营销组合，采购决策战略管理和发展战略管理和发展战略管理与发展战略管理和发展战略管理与发展战略管理与发展战略管理。Penelitian ini bertujuan menganalis dan mengaguji可变产品，harga, lokasi atau分销，dan promosi terhadap keputusan penbelian konsumen di Alfamart Teluk Kuantan。Penelitian ini termasuk Penelitian定量分析与孟古纳坎方法的比较。分析数据menggunakan analysis is regresi berganda danuji T danuji F. Hasil berdasarkan uji T dikeketahui bawa variabel promosi berpengaruh signfikan terhadap keputusan pembelian konsumen, sedangkan variable product, harga, dan distribubusi tidak berpengaruh terhadap keputusan pembelian di Alfamart Teluk Kuantan。Uji F menemukan bahwa保持可变的secara - simultan mempengaruhi keputusan penbelian konsumen di Alfamart Teluk Kuantan。Kata kunci: Alfamart, bauran pemasaran, keputusan pembelian，
{"title":"PENGARUH MARKETING MIX (4P) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN","authors":"Ivan Godang Wardiman","doi":"10.32534/jv.v17i2.2787","DOIUrl":"https://doi.org/10.32534/jv.v17i2.2787","url":null,"abstract":"The rapid development of the retail industry has led to increasingly high competition. Marketing strategy is something that must be done by every industry to maintain and increase revenue and protect consumers. This study aims to analyze and test the product, price, location or distribution, and promotion variables on consumer purchasing decisions at Alfamart Teluk Kuantan. This research includes quantitative research and uses a questionnaire method to obtain data. Data analysis used multiple regression analysis and T test and F test. The results based on the T test found that the promotion variable had a significant effect on consumer purchasing decisions, while the product, price, and distribution variables had no effect on purchasing decisions at Alfamart Teluk Kuantan. The F test found that the four variables simultaneously affect consumer purchasing decisions at Alfamart Teluk Kuantan. \u0000Keywords: Alfamart, marketing mix, purchasing decisions \u0000 \u0000Abstrak \u0000Berkembangnya industri retail secara pesat menyebabkan persaingan yang semakin tinggi. Strategi pemasaran merupakan hal yang wajib dilakukan oleh setiap industri untuk mempertahankan dan meningkatkan pendapatan serta menjaga konsumen. Penelitian ini bertujuan menganalisis dan menguji variabel produk, harga, lokasi atau distribusi, dan promosi terhadap keputusan pembelian konsumen di Alfamart Teluk Kuantan. Penelitian ini termasuk penelitian kuantitatif serta menggunakan metode kuesioner untuk memperoleh data. Analisis data menggunakan analisis regresi berganda dan uji T dan uji F. Hasil berdasarkan uji T diketahui bahwa variabel promosi berpengaruh signifikan terhadap keputusan pembelian konsumen, sedangkan variabel produk, harga, dan distribusi tidak berpengaruh terhadap keputusan pembelian di Alfamart Teluk Kuantan. Uji F menemukan bahwa keempat variabel secara simultan mempengaruhi keputusan pembelian konsumen di Alfamart Teluk Kuantan. \u0000Kata kunci: Alfamart, bauran pemasaran, keputusan pembelian,","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114645811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Heny Ratnaningtyas, Nurbaeti Nurbaeti, Fetty Asmaniati, A. Amrullah
Dunia kuliner sangat banyak persaingannya yang dapat dikatakan sangat tinggi dan meningkat karena konsumen lebih sangat selektif sekali memiliki rumah makan, yang menyebabkan antara rumah makan harus benar-benar berpikir bagaimana memiliki strategi yang tepat dalam menghadapi persaingan. Strategi tersebut adalah people, physical evidence dan process. Penelitian ini bertujuan untuk mengetahui pengaruh people, physical evidence dan process terhadap kunjungan ke Rumah Makan Ampera 2 Tak Cabang Veteran Bintaro, Jakarta Selatan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif deskriptif. Populasi dalam penelitian adalah semua konsumen yang berkunjung ke Rumah Makan Ampera 2 Tak Cabang Veteran Bintaro. Sampel dalam penelitian ini berjumlah 100 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan accidental sampling. Pengolahan data dilakukan dengan Smart PLS. Hasil penelitian menunjukkan bahwa people, physical evidence dan process berpengaruh signifikan terhadap kunjungan. Hal ini karena banyaknya konsumen memutuskan berkunjung ke Rumah Makan Ampera 2 Tak Cabang Veteran Bintaro, Jakarta Selatan karena ada orang-orang yang berkualitas yang bekerja dengan sepenuh hati melayani para konsumen, kemudian physical evidence dengan menyediakan beberapa fasilitas yang baik dan memadai, selanjutnya dengan proses yang efesien dan efektif dalam menyajikan makanan sampai ke konsumen lebih cepat dan tepat serta rapi. Kata Kunci: People, Physical Evidence, Process, Kunjungan Abstarct The culinary world has a lot of competition that can be very tight because consumers are very selective in owning a restaurant, which causes restaurants to think about the right strategy in facing competition. The strategy is people, physical evidence, and process. This study aims to determine the influence of people, physical evidence and process on the decision to visit Ampera 2 Tak Restaurant, Veterans Bintaro Branch, South Jakarta. The approach used in this research is a quantitative approach. The population in this study were all consumers who visited Ampera 2 Tak Restaurant, Veterans Bintaro Branch. The sample in this study amounted to 100 respondents. The sampling technique in this study used accidental sampling. Data processing is done with Smart PLS. The results showed that people, physical evidence and process had a significant effect on the decision to visit. This is because many consumers decide to visit Ampera 2 Tak Restaurant Veterans Bintaro Branch, South Jakarta because there are quality people who work wholeheartedly to serve consumers, then physical evidence by providing some good and adequate facilities, then with the process which is efficient and effective in serving food to consumers more quickly, precisely and neatly. Keywords: People, Physical Evidence, Process, Visiting
烹饪界的许多竞争对手可以说是非常激烈和日益激烈的，因为消费者非常挑剔，拥有一家餐厅，这使得餐厅之间必须真正思考如何在竞争中拥有正确的战略。这种策略是关于人、身体证据和程序的。这项研究的目的是确定人们、物理证据和程序对雅加达南部宾塔罗老将2号Ampera餐厅的影响。本研究采用的是定量描述性方法。研究中的人口是所有到宾塔罗老城吃饭的消费者。本研究的样本为100名受访者。本研究采用抽样技术提取样本。数据处理是用智能的，研究结果表明，人们、物理证据和进程对访问产生了重大影响。这是因为许多消费者决定去家里吃Ampera 2没有雅加达南部宾塔罗的老兵,因为有些人的一个分支,全心全意为消费者服务工作的质量,然后身体足够证据和提供一些良好的设施,接下来的过程到消费者更有效率和有效地提供食物又快又准和整洁。关键词:人们，物理证据，过程，访问culinary world有很多激烈的竞争，因为客户非常倾向于拥有一家餐厅，这让我们开始思考正确的战略面临竞争。策略是人，身体证据，还有程序。这项研究旨在确定人民的影响、物理证据和行为决定去雅加达南部的Veterans Bintaro Branch餐厅。这项研究的赞成是定量的同意。这次研究的人口都是拜访餐厅的顾客，包括水手宾塔罗·布兰奇。这项研究的样本已分发至100名急救人员。这个现场研究样本中的技术样本。数据处理已对这些人、物理证据和程序产生了重要影响。这是因为许多to consumers决定访问Ampera 2不餐厅南雅加达Veterans宾塔罗Branch,因为有些品质people who work wholeheartedly到金黄色,consumers,然后身体证据被提供一些祝和adequate facilities,然后用服务的过程,这是efficient和有效》食品to consumers更多快,precisely and neatly。人们，物理证据，程序，访客
{"title":"PENGARUH PEOPLE, PHYSICAL EVIDENCE DAN PROCESS TERHADAP KUNJUNGAN","authors":"Heny Ratnaningtyas, Nurbaeti Nurbaeti, Fetty Asmaniati, A. Amrullah","doi":"10.32534/jv.v17i2.2878","DOIUrl":"https://doi.org/10.32534/jv.v17i2.2878","url":null,"abstract":"Dunia kuliner sangat banyak persaingannya yang dapat dikatakan sangat tinggi dan meningkat karena konsumen lebih sangat selektif sekali memiliki rumah makan, yang menyebabkan antara rumah makan harus benar-benar berpikir bagaimana memiliki strategi yang tepat dalam menghadapi persaingan. Strategi tersebut adalah people, physical evidence dan process. Penelitian ini bertujuan untuk mengetahui pengaruh people, physical evidence dan process terhadap kunjungan ke Rumah Makan Ampera 2 Tak Cabang Veteran Bintaro, Jakarta Selatan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif deskriptif. Populasi dalam penelitian adalah semua konsumen yang berkunjung ke Rumah Makan Ampera 2 Tak Cabang Veteran Bintaro. Sampel dalam penelitian ini berjumlah 100 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan accidental sampling. Pengolahan data dilakukan dengan Smart PLS. Hasil penelitian menunjukkan bahwa people, physical evidence dan process berpengaruh signifikan terhadap kunjungan. Hal ini karena banyaknya konsumen memutuskan berkunjung ke Rumah Makan Ampera 2 Tak Cabang Veteran Bintaro, Jakarta Selatan karena ada orang-orang yang berkualitas yang bekerja dengan sepenuh hati melayani para konsumen, kemudian physical evidence dengan menyediakan beberapa fasilitas yang baik dan memadai, selanjutnya dengan proses yang efesien dan efektif dalam menyajikan makanan sampai ke konsumen lebih cepat dan tepat serta rapi. \u0000Kata Kunci: People, Physical Evidence, Process, Kunjungan \u0000 \u0000Abstarct \u0000The culinary world has a lot of competition that can be very tight because consumers are very selective in owning a restaurant, which causes restaurants to think about the right strategy in facing competition. The strategy is people, physical evidence, and process. This study aims to determine the influence of people, physical evidence and process on the decision to visit Ampera 2 Tak Restaurant, Veterans Bintaro Branch, South Jakarta. The approach used in this research is a quantitative approach. The population in this study were all consumers who visited Ampera 2 Tak Restaurant, Veterans Bintaro Branch. The sample in this study amounted to 100 respondents. The sampling technique in this study used accidental sampling. Data processing is done with Smart PLS. The results showed that people, physical evidence and process had a significant effect on the decision to visit. This is because many consumers decide to visit Ampera 2 Tak Restaurant Veterans Bintaro Branch, South Jakarta because there are quality people who work wholeheartedly to serve consumers, then physical evidence by providing some good and adequate facilities, then with the process which is efficient and effective in serving food to consumers more quickly, precisely and neatly. \u0000Keywords: People, Physical Evidence, Process, Visiting","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123722958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Revisit Intention merupakan salah satu bentuk keberhasilan penjualan produk pada Industri Pariwisata, dalam hal ini Resort menjadi salah satu industri yang mengukur tingkat keberhasilannya dari Revisit Intention para wisatawan. Maka dari itu, penelitian ini mengambil latar akomodasi penginapan berupa resort yang ada di kota batam dengan variabel independen service qualiy, price, tourist experience dan overall satisfaction terhadap variabel dependen revisit intention. Penelitian ini mengambil data primer dari 438 responden yang merupakan warga kota Batam dengan rentang usia dari 20 tahun - >50 tahun. Metode analisis data yang digunakan dalam penelitian tentang revisit intention ini berupa uji kualitas data, uji asumsi klasik, dan uji hipotesis dengan menggunakan Software uji statistic IBM SPSS 25. Hasil dari penelitian ini adalah variabel service quality, tourist experience dan overall satisfaction memberikan pengaruh signifikan positif terhadap revisit intention. Sedangkan variabel price tidak memberikan pengaruh signifikan positif terhadap variabel revisit intention. Kata Kunci: Kualitas Layanan, Harga, Pengalaman Turis, Niat Berkunjung Kembali Abstract Revisit Intention is one form of successful product sales in the Tourism Industry, in this case Resort is one of the industries that measures the level of success of the Revisit Intention of tourists. So therefore, this study takes the accommodation background in the form of a resort in Batam City with independen variabels of service quality, price, tourism experience and overall satisfaction on the dependen variabel of visit intention. This study took primary data from 438 respondents who were residents of the city of Batam with an age range of 20 years -> 50 years. The data analysis method used in this research on revisit intentions is in the form of data quality tests, classical assumption tests, and hypothesis testing using IBM SPSS 25 statistical test software. The results of this study are the variables of service quality, tourist experience and overall satisfaction have an influence positive on revisit intention. While the price variabel doesn’t have a significant positive effect on the return visit intention variable Keywords: Service Quality, Price, Tourist experience, Revisit Intention
{"title":"PENGARUH SERVICE QUALITY, PRICE, TOURIST EXPERIENCE DAN OVERALL SATISFACTION TERHADAP REVISIT INTENTION WISATAWAN DI KOTA BATAM","authors":"Febri Nurul Anisah Jumi Aswaty, R. Anggraini","doi":"10.32534/jv.v17i2.2755","DOIUrl":"https://doi.org/10.32534/jv.v17i2.2755","url":null,"abstract":"Revisit Intention merupakan salah satu bentuk keberhasilan penjualan produk pada Industri Pariwisata, dalam hal ini Resort menjadi salah satu industri yang mengukur tingkat keberhasilannya dari Revisit Intention para wisatawan. Maka dari itu, penelitian ini mengambil latar akomodasi penginapan berupa resort yang ada di kota batam dengan variabel independen service qualiy, price, tourist experience dan overall satisfaction terhadap variabel dependen revisit intention. Penelitian ini mengambil data primer dari 438 responden yang merupakan warga kota Batam dengan rentang usia dari 20 tahun - >50 tahun. Metode analisis data yang digunakan dalam penelitian tentang revisit intention ini berupa uji kualitas data, uji asumsi klasik, dan uji hipotesis dengan menggunakan Software uji statistic IBM SPSS 25. Hasil dari penelitian ini adalah variabel service quality, tourist experience dan overall satisfaction memberikan pengaruh signifikan positif terhadap revisit intention. Sedangkan variabel price tidak memberikan pengaruh signifikan positif terhadap variabel revisit intention. \u0000Kata Kunci: Kualitas Layanan, Harga, Pengalaman Turis, Niat Berkunjung Kembali \u0000 \u0000Abstract \u0000Revisit Intention is one form of successful product sales in the Tourism Industry, in this case Resort is one of the industries that measures the level of success of the Revisit Intention of tourists. So therefore, this study takes the accommodation background in the form of a resort in Batam City with independen variabels of service quality, price, tourism experience and overall satisfaction on the dependen variabel of visit intention. This study took primary data from 438 respondents who were residents of the city of Batam with an age range of 20 years -> 50 years. The data analysis method used in this research on revisit intentions is in the form of data quality tests, classical assumption tests, and hypothesis testing using IBM SPSS 25 statistical test software. The results of this study are the variables of service quality, tourist experience and overall satisfaction have an influence positive on revisit intention. While the price variabel doesn’t have a significant positive effect on the return visit intention variable \u0000Keywords: Service Quality, Price, Tourist experience, Revisit Intention","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117353194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The achievement of goals in an organization is strongly influenced by employee performance. Every organization will try to work on the presentation of its employees so that organizational goals can be achieved. One of the variables that can affect individual presentations is workload and work discipline. Implementation evaluation is expected to find out the results or level of achievement of a worker. The purpose of this study is to determine the extent to which workload and work discipline significantly affect the shipping company at Sicepat Express Batam. In this study, the population of this study were all employees of Sicepat Express Batam, which collected 115 people and the sample taken was the number of delivery parts for Sicepat Express Batam, which amounted to 115 people, using the multiple linear regression analysis method, namely Y = 4.091+ 0.118 X1 + 0.803 X2. The results of the T test partially prove, the results of the study state that workload and work discipline have a significant effect on employee performance at Sicepat Express Batam employees and the coefficient of determination (R2) obtained is 58.2% employee performance is influenced by workload and work discipline variables, and 41.8% influenced by other variables. Keywords: Workload, Work Discipline, Employee Performance.
{"title":"Pengaruh Beban Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan","authors":"Nadila Andra Kurnia, D. Sitorus","doi":"10.32534/jv.v17i1.2536","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2536","url":null,"abstract":"The achievement of goals in an organization is strongly influenced by employee performance. Every organization will try to work on the presentation of its employees so that organizational goals can be achieved. One of the variables that can affect individual presentations is workload and work discipline. Implementation evaluation is expected to find out the results or level of achievement of a worker. The purpose of this study is to determine the extent to which workload and work discipline significantly affect the shipping company at Sicepat Express Batam. In this study, the population of this study were all employees of Sicepat Express Batam, which collected 115 people and the sample taken was the number of delivery parts for Sicepat Express Batam, which amounted to 115 people, using the multiple linear regression analysis method, namely Y = 4.091+ 0.118 X1 + 0.803 X2. The results of the T test partially prove, the results of the study state that workload and work discipline have a significant effect on employee performance at Sicepat Express Batam employees and the coefficient of determination (R2) obtained is 58.2% employee performance is influenced by workload and work discipline variables, and 41.8% influenced by other variables. \u0000Keywords: Workload, Work Discipline, Employee Performance.","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133643233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lazada online store has diminished guests, the abatement in web-based shop guests at Lazada can be said that purchaser buying choices at Lazada are still less alluring to general society, so focus on the Lazada online store to limit shoppers changing to other web-based store site locales. The requirement for factors that further develop buying choices at Lazada online stores, including on the web client audit and e-administration quality factors. The reason for the review was to decide and break down the impact of 1, to decide the impact of online client surveys on buying choices. 2.To decide the impact of e-administration quality influence buying choices. 3.To figure out how large the concurrent impact between online client audit and e-administration quality on buying choices. The examination utilized quantitative strategies. The examination test was 269 respondents. The test is handled with the assistance of SPSS. In light of the aftereffects of the review that internet based client surveys impact buying choices at Lazada online stores, E-administration quality affects buying choices at Lazada online stores, the concurrent impact of online client audits and e-administration quality on buying choices on lazada online shop. Keywords: Online Customer Review, E-Service Quality and Purchase Decision. Abstrak Toko online lazada mengalami penurunan pengunjung, menurunnya pengunjung toko online di lazada ini dapat dikatakan keputusan pembelian konsumen di lazada ini masih kurang diminati kalangan masyarakat, maka di perhatikan kembali pihak toko online lazada untuk meminimalisir konsumen beralih ke situs website toko online lainnya. Persyaratan untuk faktor-faktor yang selanjutnya mengembangkan keputusan pembelian di toko online Lazada, termasuk online custemer review dan pengaruh e-service. Alasan peninjauan adalah untuk memutuskan dan memeriksa dampak 1. Untuk memutuskan dampak survei klien online terhadap keputusan pembelian. 2.Untuk memutuskan pengaruh e-service mempengaruhi keputusan pembelian. 3.Untuk mengetahui seberapa besar dampak sinkron antara online custemer review dan e-service quality pada keputusan pembelian. Eksplorasi menggunakan teknik kuantitatif. Uji eksplorasi sebanyak 269 responden. Tes ditangani dengan bantuan SPSS. Mengingat efek dari tinjauan bahwa online custemer review memengaruhi pilihan pembelian di toko online Lazada, e-service quality memengaruhi pilihan pembelian di toko online Lazada, dampak bersamaan dari online custemer review dan e-service quality pada keputusan pembelian di toko online Lazada. toko online lazada. Kata Kunci: Online Customer Review, E-Service Quality dan Keputusan Pembelian.
Lazada网上商店的客人减少了，Lazada网上商店客人的减少可以说，购买者在Lazada的购买选择对一般社会的吸引力仍然较小，所以关注Lazada网上商店，以限制购物者转向其他网上商店网站。对进一步发展Lazada在线商店购买选择的因素的需求，包括网络客户端审计和电子管理质量因素。审查的原因是决定和分解影响1，决定在线客户调查对购买选择的影响。2.决定电子政务质量对购买选择的影响。3.。计算在线客户审计和电子管理质量对购买选择的并发影响有多大。考试采用了定量策略。本次考试共有269人参加。测试在SPSS软件的协助下进行。鉴于基于互联网的客户调查影响Lazada网上商店的购买选择，电子管理质量影响Lazada网上商店的购买选择，在线客户审计和电子管理质量对Lazada网上商店的购买选择的同时影响。关键词:在线顾客评论，电子服务质量，购买决策摘要:东京online lazada mengalami penurunan pengunjung, menurunnya pengunnjung Toko online di lazada ini dapat dikatakan keputusan pembelian konsumen di lazada ini masih kurang diminati kalangan masyarakat, maka di perhatikan kembali pihak Toko online lazada untuk minimalisir konsumen beralih ke situs网站Toko online lainnya。Persyaratan untuk factor - factor for yang selanjutnya mengembangkan keputusan penbelian di toko online Lazada, termasuk在线客户评论dan pengaruh电子服务。阿拉善peninjauan adalah untuk memutuskan dan memeriksa dampak 1。Untuk memutuskan dampak survei klien online terhadap keputusan pembelian。2.Untuk memutuskan pengaruh电子服务mempengaruhi keputusan pembelian。3.。Untuk mengetahui seberapa besar danpak sinkron antara在线客户评论和电子服务质量。科学技术与定量分析。Uji eksplorasi sebanyak回复。这句话的意思是说:Mengingat efek dari tinjiauan bahwa在线客户评论memengaruhi pilihan pembelian di toko online Lazada，电子服务质量memengaruhi pilihan pembelian di toko online Lazada, dampak bersamaand dari在线客户评论和电子服务质量paada keputusan pembelian di toko online Lazada。东京在线lazada。卡塔昆慈:在线客户评论，电子服务质量，但可普普共通。
{"title":"PENGARUH ONLINE CUSTOMER REVIEW DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE LAZADA","authors":"Nazla Audria, Reminta Lumban Batu","doi":"10.32534/jv.v17i1.2571","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2571","url":null,"abstract":"Lazada online store has diminished guests, the abatement in web-based shop guests at Lazada can be said that purchaser buying choices at Lazada are still less alluring to general society, so focus on the Lazada online store to limit shoppers changing to other web-based store site locales. The requirement for factors that further develop buying choices at Lazada online stores, including on the web client audit and e-administration quality factors. The reason for the review was to decide and break down the impact of 1, to decide the impact of online client surveys on buying choices. 2.To decide the impact of e-administration quality influence buying choices. 3.To figure out how large the concurrent impact between online client audit and e-administration quality on buying choices. The examination utilized quantitative strategies. The examination test was 269 respondents. The test is handled with the assistance of SPSS. In light of the aftereffects of the review that internet based client surveys impact buying choices at Lazada online stores, E-administration quality affects buying choices at Lazada online stores, the concurrent impact of online client audits and e-administration quality on buying choices on lazada online shop. \u0000Keywords: Online Customer Review, E-Service Quality and Purchase Decision. \u0000 \u0000Abstrak \u0000Toko online lazada mengalami penurunan pengunjung, menurunnya pengunjung toko online di lazada ini dapat dikatakan keputusan pembelian konsumen di lazada ini masih kurang diminati kalangan masyarakat, maka di perhatikan kembali pihak toko online lazada untuk meminimalisir konsumen beralih ke situs website toko online lainnya. Persyaratan untuk faktor-faktor yang selanjutnya mengembangkan keputusan pembelian di toko online Lazada, termasuk online custemer review dan pengaruh e-service. Alasan peninjauan adalah untuk memutuskan dan memeriksa dampak 1. Untuk memutuskan dampak survei klien online terhadap keputusan pembelian. 2.Untuk memutuskan pengaruh e-service mempengaruhi keputusan pembelian. 3.Untuk mengetahui seberapa besar dampak sinkron antara online custemer review dan e-service quality pada keputusan pembelian. Eksplorasi menggunakan teknik kuantitatif. Uji eksplorasi sebanyak 269 responden. Tes ditangani dengan bantuan SPSS. Mengingat efek dari tinjauan bahwa online custemer review memengaruhi pilihan pembelian di toko online Lazada, e-service quality memengaruhi pilihan pembelian di toko online Lazada, dampak bersamaan dari online custemer review dan e-service quality pada keputusan pembelian di toko online Lazada. toko online lazada. \u0000Kata Kunci: Online Customer Review, E-Service Quality dan Keputusan Pembelian.","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129166397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Human resources are the main factors regarding the achievement of a company's success. The things that are often associated with employee performance are the work environment, communication and motivation. This study was conducted to determine whether there is an influence of work environment, communication and motivation on the performance of PT Harasoon Batindo employees. The technique used in this research is descriptive in the form of explanatory. The sample used as respondents in this research is 105 people who are also the entire population (employees of PT Harasoon Batindo) with a sampling technique of saturated sampling technique. The method in data analysis used is multiple linear regression analysis by testing through the SPSS version 26 program. The test results show that the work environment has a significant and positive effect on employee performance, while communication has a significant and positive effect on employee performance, and motivation has a significant influence. and positive on employee performance. Simultaneously the work environment, communication and motivation affect the performance of employees of PT Harasoon Batindo. Keywords: Work Environment, Communication, Motivation, Performance Abstrak Human resourcees termasuk faktor utama mengenai pencapaian keberhasilan suatu perusahaan. Adapun hal yang sering dikaitkan dengan kinerja karyawan adalah lingkungan kerja, komunikasi dan motivasi. Studi ini dilakukan supaya mengetahui apakah ada pengaruh lingkungan kerja, komunikasi dan motivasi pada kinerja karyawan PT Harasoon Batindo. Teknik yang dipakai pada studi ini yakni analisis deskriptif berupa explanatory research. Sampel yang digunakan sebagai responden pada studi ini berjumlah 105 responden yang juga merupakan seluruh populasi (karyawan PT Harasoon Batindo) dengan teknik pengambilan sampel berupa teknik sampling jenuh. Metode dalam analisis data yang dipakai yakni analisis regresi linier berganda dengan dilakukan pengujian melalui program SPSS versi 26. Hasil pengujian memperlihatkan bahwa lingkungan kerja berpengaruh positif dan signifikan pada kinerja karyawan, sedangkan komunikasi mempunyai pengaruh signifikan dan positif pada kinerja karyawan, serta motivasi memiliki pengaruh signifikan dan positif pada kinerja karyawan. Secara bersamaan lingkungan kerja, komunikasi dan motivasi berpengaruh terhadap kinerja karyawan PT Harasoon Batindo. Kata Kunci: Lingkungan Kerja, Komunikasi, Motivasi, Kinerja
人力资源是公司取得成功的主要因素。通常与员工绩效相关的事情是工作环境，沟通和动机。本研究旨在确定工作环境、沟通和动机是否对PT Harasoon Batindo员工的绩效有影响。在这项研究中使用的技术是描述性的解释形式。本研究的被调查者样本为105人，也就是整个人口(PT Harasoon Batindo的员工)，采用饱和抽样技术。在数据分析中使用的方法是多元线性回归分析，通过SPSS version 26程序进行检验。测试结果表明，工作环境对员工绩效有显著的正向影响，沟通对员工绩效有显著的正向影响，动机对员工绩效有显著的正向影响。对员工绩效也有积极的影响。同时，工作环境、沟通和动机也影响着PT Harasoon Batindo员工的绩效。关键词:工作环境、沟通、激励、绩效摘要:人力资源术语、要素、员工管理、员工管理、员工管理。阿帕潘哈尔，杨，迪凯肯，登甘，金纳贾，卡拉亚万，阿达拉，灵昆甘，克贾，komunikasi dan motivasi。学习，学习，学习，学习，学习，学习，学习，学习，学习，学习，学习，学习。技术杨迪帕凯帕达的研究，在雅典娜分析的基础上，对雅典娜帕达解释研究。Sampel yang digunakan sebagai respondena pada studi berjumlah 105 respondena juga merupakan seluruh populasi (karyawan PT Harasoon Batindo) dengan teknik pengambilan Sampel berupa teknik sampling jenuh。方法:数据分析，杨迪帕凯，雅克尼，分析，回归，线性回归，伯格达，登根，迪拉库坎，企鹅，千层程序，SPSS version 26。Hasil penguin memperlihatkan bahwa lingkungan kerja berpengaruh positive dan signifikan padpadkinerja karyawan, sedangkan komunikasi mempunyai pengaruh signikan danpositif padkinerja karyawan, serta motivasi memiliki pengaruh signikan danpositif padkinerja karyawan。国家卫生和社会保障委员会主席，国家卫生和社会保障委员会主席，国家卫生和社会保障委员会主席。Kata Kunci: Lingkungan Kerja, Komunikasi, Motivasi, Kinerja
{"title":"Pengaruh Lingkungan Kerja, Komunikasi dan Motivasi Terhadap Kinerja Karyawan","authors":"M. Christina, D. Sitorus","doi":"10.32534/jv.v17i1.2521","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2521","url":null,"abstract":"Human resources are the main factors regarding the achievement of a company's success. The things that are often associated with employee performance are the work environment, communication and motivation. This study was conducted to determine whether there is an influence of work environment, communication and motivation on the performance of PT Harasoon Batindo employees. The technique used in this research is descriptive in the form of explanatory. The sample used as respondents in this research is 105 people who are also the entire population (employees of PT Harasoon Batindo) with a sampling technique of saturated sampling technique. The method in data analysis used is multiple linear regression analysis by testing through the SPSS version 26 program. The test results show that the work environment has a significant and positive effect on employee performance, while communication has a significant and positive effect on employee performance, and motivation has a significant influence. and positive on employee performance. Simultaneously the work environment, communication and motivation affect the performance of employees of PT Harasoon Batindo. \u0000Keywords: Work Environment, Communication, Motivation, Performance \u0000 \u0000Abstrak \u0000Human resourcees termasuk faktor utama mengenai pencapaian keberhasilan suatu perusahaan. Adapun hal yang sering dikaitkan dengan kinerja karyawan adalah lingkungan kerja, komunikasi dan motivasi. Studi ini dilakukan supaya mengetahui apakah ada pengaruh lingkungan kerja, komunikasi dan motivasi pada kinerja karyawan PT Harasoon Batindo. Teknik yang dipakai pada studi ini yakni analisis deskriptif berupa explanatory research. Sampel yang digunakan sebagai responden pada studi ini berjumlah 105 responden yang juga merupakan seluruh populasi (karyawan PT Harasoon Batindo) dengan teknik pengambilan sampel berupa teknik sampling jenuh. Metode dalam analisis data yang dipakai yakni analisis regresi linier berganda dengan dilakukan pengujian melalui program SPSS versi 26. Hasil pengujian memperlihatkan bahwa lingkungan kerja berpengaruh positif dan signifikan pada kinerja karyawan, sedangkan komunikasi mempunyai pengaruh signifikan dan positif pada kinerja karyawan, serta motivasi memiliki pengaruh signifikan dan positif pada kinerja karyawan. Secara bersamaan lingkungan kerja, komunikasi dan motivasi berpengaruh terhadap kinerja karyawan PT Harasoon Batindo. \u0000Kata Kunci: Lingkungan Kerja, Komunikasi, Motivasi, Kinerja","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124572717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Karyawan berperan penting di dalam perusahaan terutama pada proses atau kegiatan operasional perusahaan. Studi ini memiliki tujuan menganalisis serta menguji pengaruh kepemimpinan, lingkungan kerja dan komunikasi pada kinerja karyawan di PT Harasoon Batindo. Jenis studi ini menggunakan explanatory research dan deskriptif. Metode pengumpulan data berasal dari penyebaran kuesioner yang kemudian diuji dengan menggunakan aplikasi SPSS 26. Total populasi pada studi ini yakni seluruh karyawan PT Harasoon Batindo sebanyak 105 responden. Teknik sampling yang dipakai pada studi ini yakni menggunakan non probability sampling dan sampling jenuh, yang mana total sampel sama dengan total populasi. Hasil studi memperlihatkan bahwa : (1) Kepemimpinan mempunyai pengaruh yang positif dan signifikan pada kinerja karyawan PT Harasoon Batindo (2) Lingkungan kerja mempunyai pengaruh yang positif dan signifikan terhadap kinerja karyawan PT Harasoon Batindo (3) Komunikasi mempunyai pengaruh yang positif dan signifikan terhadap kinerja karyawan PT Harasoon Batindo (4) Kepemimpinan, lingkungan kerja dan komunikasi secara serentak mempunyai pengaruh yang positif dan signifikan pada kinerja karyawan PT Harasoon Batindo. Kata Kunci: Kepemimpinan, Lingkungan Kerja, Komunikasi, Kinerja Abstract Employees has an important role in the company, especially in the 's operational processes or activities. This research is to analyze and examine the influence of leadership, work environment and communication on employee performance at PT Harasoon Batindo. This type of research using explanatory and descriptive research. And the data collection method came from distributing questionnaires which were then tested using the SPSS 26 application. The population in this research is all employees of PT Harasoon Batindo as many as 105 respondents. The sampling technique used in this research is non-probability sampling and saturated sampling, where the number of samples is same as the total population. The results showed that: (1) Leadership has a positive and significant influence on the performance of PT Harasoon Batindo employees (2) The work environment has a positive and significant influence on the performance of PT Harasoon Batindo employees (3) Communication has a positive and significant influence on the performance of PT Harasoon employees. Batindo (4) Leadership, work environment and communication simultaneously have a positive and significant impact on the performance of PT Harasoon Batindo employees. Keywords: Leadership, Work Environment, Communication, Performance
{"title":"Pengaruh Kepemimpinan, Lingkungan Kerja dan Komunikasi Terhadap Kinerja Karyawan","authors":"J. Joni, Hikmah Hikmah","doi":"10.32534/jv.v17i1.2520","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2520","url":null,"abstract":"Karyawan berperan penting di dalam perusahaan terutama pada proses atau kegiatan operasional perusahaan. Studi ini memiliki tujuan menganalisis serta menguji pengaruh kepemimpinan, lingkungan kerja dan komunikasi pada kinerja karyawan di PT Harasoon Batindo. Jenis studi ini menggunakan explanatory research dan deskriptif. Metode pengumpulan data berasal dari penyebaran kuesioner yang kemudian diuji dengan menggunakan aplikasi SPSS 26. Total populasi pada studi ini yakni seluruh karyawan PT Harasoon Batindo sebanyak 105 responden. Teknik sampling yang dipakai pada studi ini yakni menggunakan non probability sampling dan sampling jenuh, yang mana total sampel sama dengan total populasi. Hasil studi memperlihatkan bahwa : (1) Kepemimpinan mempunyai pengaruh yang positif dan signifikan pada kinerja karyawan PT Harasoon Batindo (2) Lingkungan kerja mempunyai pengaruh yang positif dan signifikan terhadap kinerja karyawan PT Harasoon Batindo (3) Komunikasi mempunyai pengaruh yang positif dan signifikan terhadap kinerja karyawan PT Harasoon Batindo (4) Kepemimpinan, lingkungan kerja dan komunikasi secara serentak mempunyai pengaruh yang positif dan signifikan pada kinerja karyawan PT Harasoon Batindo. \u0000Kata Kunci: Kepemimpinan, Lingkungan Kerja, Komunikasi, Kinerja \u0000Abstract \u0000Employees has an important role in the company, especially in the 's operational processes or activities. This research is to analyze and examine the influence of leadership, work environment and communication on employee performance at PT Harasoon Batindo. This type of research using explanatory and descriptive research. And the data collection method came from distributing questionnaires which were then tested using the SPSS 26 application. The population in this research is all employees of PT Harasoon Batindo as many as 105 respondents. The sampling technique used in this research is non-probability sampling and saturated sampling, where the number of samples is same as the total population. The results showed that: (1) Leadership has a positive and significant influence on the performance of PT Harasoon Batindo employees (2) The work environment has a positive and significant influence on the performance of PT Harasoon Batindo employees (3) Communication has a positive and significant influence on the performance of PT Harasoon employees. Batindo (4) Leadership, work environment and communication simultaneously have a positive and significant impact on the performance of PT Harasoon Batindo employees. \u0000Keywords: Leadership, Work Environment, Communication, Performance","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129195075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Dabid Irhab Falah, Muhammad Rifqi Adi Indrawan, Bayu Hariyo Bhirowo
One of the successes of a company in facing intense competition amid the rapid development of telecommunications is by empirically testing the effect of Brand Trust and Perceived Value on Brand Preference, and Purchase Intention for branded cell phones. This research was conducted by hypothesis testing. This research is classified as cross sectional, namely the data in this study using the answers from the respondents when the questionnaire was given. The research findings indicate that Brand Trust has a positive effect on Brand Preference. Likewise, research findings also state that Perceived Value has a positive effect on Brand Preference. The results showed that Perceived Value had a positive effect on Purchase Intention. Furthermore, the results show that Brand Trust has no effect on purchase intention. Furthermore, the research findings show that brand preference has a positive effect on purchase intention. Further researchers can add other variables that have not been used in this study to be useful for the company and may consider conducting this research on other brands of different products/services and are expected to conduct similar research but conducted in different areas and are expected to add the number of research samples so that they can better describe the conditions of the population within the scope of research. Keywords : Trust, Value, Preferece, Purchase Intention Abstrak Keberhasilan sebuah perusahaan dalam menghadapi ketatnya persaingan ditengah pesatnya perkembangan telekomunikasi salah satunya dengan menguji secara empiris pengaruh Brand Trust dan Perceived Value terhadap Brand Preference, dan Purchase Intention untuk ponsel bermerek. Penelitian ini dilakukan dengan hypothesis testing, Penelitian ini tergolong pada cross sectional yaitu data pada penelitian ini menggunakan jawaba dari responden pada saat diberikan kuesioner. Temuan penelitian menunjukkan bahwa bahwa Brand Trust berpengaruh positif terhadap Brand Preference. Demikian juga temuan penelitian juga menyatakan bahwa Perceived Value berpengaruh positif terhadap Brand Preference. Hasil penelitian menunjukkan bahwa Perceived Value berpengaruh positif terhadap Purchase Intention. Selanjutnya, hasil menunjukkan bahwa Brand Trust tidak berpengaruh terhadap Purchase intention. Selanjutnya, temuan penelitian menunjukkan bahwa Brand preference berpengaruh positif terhadap Purchase intention. Peneliti Selanjutnya dapat menambahkan variable lain yang belum di gunakan dalam penelitian ini agar berguna bagi perusahan dan dapat mempertimbangkan untuk melakukan penelitian ini pada brand lainnya dari produk/jasa yang berbeda dan diharapkan untuk melakukan penelitian yang serupa namun dilakukan pada daerah yang berbeda dan diharapkan dapat menambahkan jumlah dari sampel penelitian agar semakin bisa menggambarkan kondisi dari populasi didalam ruang lingkup penelitian. Kata kunci: Trust, Value, Preferece, Purchase Intention
一家公司在面对电信快速发展的激烈竞争中取得的成功之一是通过实证测试品牌信任和感知价值对品牌偏好和品牌手机购买意愿的影响。这项研究是通过假设检验进行的。本研究被归类为横断面，即本研究中的数据使用了问卷调查时受访者的答案。研究发现，品牌信任对品牌偏好有正向影响。同样，研究结果也表明，感知价值对品牌偏好有积极的影响。结果显示，感知价值对购买意愿有正向影响。此外，研究结果显示，品牌信任对购买意愿没有影响。此外，研究发现品牌偏好对购买意愿有正向影响。进一步的研究人员可以添加本研究中未使用的其他变量，以对公司有用，并可能考虑对不同产品/服务的其他品牌进行本研究，并有望进行类似的研究，但在不同的领域进行，并有望增加研究样本的数量，以便他们能够更好地描述研究范围内的人口状况。关键词:信任、价值、偏好、购买意愿摘要:品牌信任、感知价值、品牌偏好、购买意愿、购买意愿、购买意愿、购买意愿。Penelitian ini dilakukan dengan假设检验，Penelitian ini tergolong横截面yitu数据，Penelitian ini menggunakan jawaba dari响应了Penelitian ini diberikan kuisoner。宝马品牌信任，宝马品牌偏好。感知价值与品牌偏好之间的正向关系。感知价值对购买意愿的正向影响。Selanjutnya, hasil menunjukkan bahwa品牌信任，购买意向。品牌偏好与积极的购买意愿有关。Peneliti Selanjutnya dapat menambahkan变量lain yang belum di gunakan dalam penelitian ini agar berguna bagi perusahan dan dapat成员pertimbangkan untuk melakukan penelitian ini padada品牌lainnya dari产品/jasa yang berbeda dan diharapkan untuk melakukan penelitian yang serupa namun dilakukan padharapkan dapat menambahkan jumlah dari样品penelitian agar semakin bisa menggambarkan kondisi dari populasi didalam ang lingup penelitian。Kata kunci:信任、价值、偏好、购买意愿
{"title":"PENGARUH BRAND TRUST DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE","authors":"Muhammad Dabid Irhab Falah, Muhammad Rifqi Adi Indrawan, Bayu Hariyo Bhirowo","doi":"10.32534/jv.v17i1.2503","DOIUrl":"https://doi.org/10.32534/jv.v17i1.2503","url":null,"abstract":"One of the successes of a company in facing intense competition amid the rapid development of telecommunications is by empirically testing the effect of Brand Trust and Perceived Value on Brand Preference, and Purchase Intention for branded cell phones. This research was conducted by hypothesis testing. This research is classified as cross sectional, namely the data in this study using the answers from the respondents when the questionnaire was given. The research findings indicate that Brand Trust has a positive effect on Brand Preference. Likewise, research findings also state that Perceived Value has a positive effect on Brand Preference. The results showed that Perceived Value had a positive effect on Purchase Intention. Furthermore, the results show that Brand Trust has no effect on purchase intention. Furthermore, the research findings show that brand preference has a positive effect on purchase intention. Further researchers can add other variables that have not been used in this study to be useful for the company and may consider conducting this research on other brands of different products/services and are expected to conduct similar research but conducted in different areas and are expected to add the number of research samples so that they can better describe the conditions of the population within the scope of research. \u0000Keywords : Trust, Value, Preferece, Purchase Intention \u0000Abstrak \u0000Keberhasilan sebuah perusahaan dalam menghadapi ketatnya persaingan ditengah pesatnya perkembangan telekomunikasi salah satunya dengan menguji secara empiris pengaruh Brand Trust dan Perceived Value terhadap Brand Preference, dan Purchase Intention untuk ponsel bermerek. Penelitian ini dilakukan dengan hypothesis testing, Penelitian ini tergolong pada cross sectional yaitu data pada penelitian ini menggunakan jawaba dari responden pada saat diberikan kuesioner. Temuan penelitian menunjukkan bahwa bahwa Brand Trust berpengaruh positif terhadap Brand Preference. Demikian juga temuan penelitian juga menyatakan bahwa Perceived Value berpengaruh positif terhadap Brand Preference. Hasil penelitian menunjukkan bahwa Perceived Value berpengaruh positif terhadap Purchase Intention. Selanjutnya, hasil menunjukkan bahwa Brand Trust tidak berpengaruh terhadap Purchase intention. Selanjutnya, temuan penelitian menunjukkan bahwa Brand preference berpengaruh positif terhadap Purchase intention. Peneliti Selanjutnya dapat menambahkan variable lain yang belum di gunakan dalam penelitian ini agar berguna bagi perusahan dan dapat mempertimbangkan untuk melakukan penelitian ini pada brand lainnya dari produk/jasa yang berbeda dan diharapkan untuk melakukan penelitian yang serupa namun dilakukan pada daerah yang berbeda dan diharapkan dapat menambahkan jumlah dari sampel penelitian agar semakin bisa menggambarkan kondisi dari populasi didalam ruang lingkup penelitian. \u0000Kata kunci: Trust, Value, Preferece, Purchase Intention","PeriodicalId":105782,"journal":{"name":"Value : Jurnal Manajemen dan Akuntansi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115520075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
One of the topics in leadership studies that have received much attention today is international leadership, where researchers focus on leadership behaviors that are culturally appropriate to where the organization is located. Paternalistic leadership becomes one of the themes in the study of international leadership. This research explains the mechanisms by which paternalistic leadership influences job performance and contextual performance of employees using the theory of social exchange and the theory of affective events in the organizational. 193 valid responses of employees from various organizations took part in the study. The results of data analysis show that paternalistic leadership behavior has a positive influence on task performance and contextual performance of employees. Furthermore, trust in the leader partially mediates the effect of paternalistic leadership on task performance and fully mediates the effect of paternalistic leadership and employee contextual performance. These findings suggest that the higher paternalistic leadership will increase employee trust in leaders, then through the trust in leader the performance of employees will also increase. The argument in explaining the results is more detail discussed in the discussion section of this article. Keywords: Paternalistic leadership, task performance, contextual performance, trust in leaders, mediation. Salah satu topik dalam kajian kepemimpinan yang mendapat banyak perhatian saat ini adalah kepemimpinan internasional, dimana para peneliti memfokuskan pada perilaku kepemimpinan yang sesuai dengan budaya dimana organisasi tersebut berada. Kepemimpinan paternalistik menjadi salah satu tema dalam kajian kepemimpinan internasional. Penelitian ini menjelaskan mengenai mekanisme bagaimana kepemimpinan paternalistik mempengaruhi kinerja tugas dan kinerja kontekstual karyawan menggunakan teori pertukaran sosial dan teori kejadian afektif pada konteks organisasi. 193 tanggapan valid karyawan dari berbagai organisasi ikut ambil bagian dalam penelitian ini. Hasil analisis data menunjukkan perilaku kepemimpinan paternalistik memiliki pengaruh positif pada kinerja tugas dan kinerja kontekstual karyawan. Selanjutnya, rasa percaya pada pemimpin memediasi secara parsial pengaruh kepemimpinan paternalistik pada kinerja tugas dan memediasi secara penuh pengaruh kepemimpinan paternalistik dan kinerja kontekstual karyawan. Temuan ini menunjukkan bahwa semakin tinggi kepemimpinan paternalistik maka akan meningkatkan rasa percaya karyawan pada pemimpin, kemudian melalui rasa percaya pada pemimpin inilah kinerja karyawan juga akan meningkat. Adapun argumentasi dalam menjelaskan hasil tersebut lebih detail dibahas pada bagian diskusi artikel ini. Kata kunci: Kepemimpinan paternalistik, kinerja tugas, kinerja kontekstual, rasa percaya pada pemimpin, mediasi.
当今领导研究中备受关注的主题之一是国际领导，研究人员关注的是与组织所在地文化相适应的领导行为。家长式领导成为国际领导研究的主题之一。本研究运用社会交换理论和组织情感事件理论来解释家长式领导对员工工作绩效和情境绩效的影响机制。来自不同组织的193名员工参与了这项研究。数据分析结果表明，家长式领导行为对员工的任务绩效和情境绩效有正向影响。此外，领导者信任在家长式领导对任务绩效的影响中起部分中介作用，在家长式领导对员工情境绩效的影响中起完全中介作用。这些发现表明，较高的家长式领导会增加员工对领导者的信任，然后通过对领导者的信任，员工的绩效也会提高。本文讨论部分将更详细地讨论解释结果的论据。关键词:家长式领导;任务绩效;情境绩效;Salah satu topik dalam kajian kepemimpinan yang mendapat banyak perhatiak saat ini adalpemimpinan international, dimana para peneliti memokuskan paderaku kepemimpinan yang sesuai dunan budya dimana organisasi tersebut berada。Kepemimpinan家长式作风menjadi salah satu tema dalam kajian Kepemimpinan international。Penelitian ini menjelaskan mengenai mekanisme bagaimana kepemimpan paternalism mempengaruhi kinerja tugas和kinerja kontekstual karyawan menggunakan teori pertukaran social和teori kejadian afektif padkonteks organisasi。[193]日本有效的karyawan dari berbagai组织ikut ambil bagian dalam penelitian ini。Hasil分析数据显示，家长式教育对儿童的影响是积极的，但对儿童的影响是消极的。Selanjutnya, rasa percaya pada pemimpin memediasi secari parpara penari kemimpan家长式作风pada kinerja tugas, meediasi secara penari penari kemanimpan家长式作风和kinerja kontekstual karyawan。Temuan ini menunjukkan bahwa semakin tinggi kemenimpan家长式管理maka akan meningkatkan rasa peraya karyawan pada pemimpin, kemudian melalui rasa peraya pada pemimpin inilah kinerja karyawan juga akan meningkat。这是一种非常有说服力的论证，但也有一种非常有说服力的论证。Kata kunci:保持家长式作风，kinerja tugas, kinerja kontekstual, rasa peraya pada pemimpin，媒体。
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