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Book Review ‘9 Naga Pemasaran’ (Malay Version). 书评“9 Naga Pemasaran”(马来文版)。
Pub Date : 2016-06-21 DOI: 10.4172/2169-0286.1000130
U. Iqbal
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引用次数: 0
Book Review andlsquo;Write and Implement Marketing Planandrsquo; (Malay Version). 书评、营销策划的撰写与实施;(马来语版本)。
Pub Date : 2016-06-21 DOI: 10.4172/2169-0286.1000132
U. Iqbal
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引用次数: 0
Hotel Maintenance Management Practices 酒店维修管理实务
Pub Date : 2016-06-21 DOI: 10.4172/2169-0286.1000136
K. Ghazi
This study investigates hotel maintenance management practices and the barriers in implementing these practices from maintenance managers’ viewpoint in the Egyptian 5-star hotels. The study used the comprehensive sample. A total of 160 questionnaires were distributed to the maintenance mangers in the Egyptian 5-star hotels. The results indicated that the practices of ‘maintenance management plan’ and ‘maintenance management team’ play the most significant role in influencing their maintenance efficiency. The results also indicate that ‘Insufficient fund for maintenance job’ and ‘Lack of skilled personnel in maintenance departments’ are the major barriers responsible for the poor implementation of maintenance management. This study provides guidance and references for better building maintenance management system for Egyptian hotels. It would enable the hotel operators to achieve better maintenance efficiency through various strategies and practices.
本研究从埃及五星级酒店维修经理的角度调查了酒店维修管理实践和实施这些实践的障碍。该研究使用了综合样本。共向埃及五星级酒店的维修经理发放了160份问卷。结果表明,“维修管理计划”和“维修管理团队”的实践对维修效率的影响最为显著。“维修工作经费不足”和“维修部门缺乏技术人员”是造成维修管理实施不力的主要障碍。本研究为完善埃及酒店建筑维修管理体系提供了指导和参考。它将使酒店经营者通过各种策略和做法获得更好的维修效率。
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引用次数: 11
Book Review âSales Management Principles and Practicesâ (Malay Version) 书评《销售管理原则与实务<e:1>》(马来文版)
Pub Date : 2016-06-10 DOI: 10.4172/2169-0286.1000129
U. Iqbal
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引用次数: 0
Safety and Security Measures in Egyptian Hotels 埃及酒店的安全和安保措施
Pub Date : 2016-06-01 DOI: 10.4172/2169-0286.1000116
K. Ghazi
This study investigates safety and security measures from Egyptian hotel guests’ viewpoint, through assessing the importance level and usage level of measures and testing the gap between the importance and usage of measures. Using IPA Methodology, a stratified random sample was chosen. 500 questionnaires were randomly distributed to the guests in the 5-star hotels. The results indicated that the highly important and rarely usage measures are related to three dimensions; “Medical Preparedness, Guestroom Security, and Emergency Preparedness”. Meanwhile, the less important and widely usage measures are related to two dimensions; “Detectors, and Access Control”. Additionally, there is a statistically significant gap between the importance level and the usage level of measures. Hence, there are opportunities for changes and improvements in Egyptian hotels.
本研究从埃及酒店客人的角度考察安全保障措施,通过评估措施的重要性水平和使用水平,并测试措施的重要性和使用之间的差距。采用IPA方法,选取分层随机样本。随机向五星级酒店的客人发放了500份调查问卷。结果表明,重要而不常用的措施与三个维度有关;"医疗准备,客房安全和应急准备"同时,不太重要但使用广泛的措施与两个维度有关;"探测器和访问控制"此外,在度量的重要性水平和使用水平之间存在统计学上显著的差距。因此,埃及的酒店有机会进行改变和改进。
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引用次数: 10
Book Review ‘Photography: The Guide to Technique’ 书评《摄影:技术指南》
Pub Date : 2016-05-25 DOI: 10.4172/2169-0286.1000128
U. Iqbal
The first edition of this award-winning manual was published to universal acclaim. Now the guide is once more available in an even better edition. Still magnificently illustrated, still comprehensive, it now has even more color photographs plus new black and white and line pictures and a totally new chapter on filters. The whole book also has been thoroughly updated. This book is important because the author are convinced that no book has yet been produced which provides the up-and-coming photographer with the necessary information on technique. The author has attempted to put this to rights by including such information in order to provide the reader with maximum assistance in efforts towards advancement. In many instances more than one picture of the same subject have been included to provide a comparison of results which occur with different techniques-or to show the right and wrong ways to take a picture.
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引用次数: 0
Book Review ‘Raja-Raja Melayu: Kemajuan atau Kemunduran?’ (Malay Version).
Pub Date : 2016-05-25 DOI: 10.4172/2169-0286.1000127
U. Iqbal
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引用次数: 0
A Circular Approach to SERVQUAL and HOLSAT: An Implementation Suggestion SERVQUAL和HOLSAT的循环方法:一个实施建议
Pub Date : 2016-05-12 DOI: 10.4172/2169-0286.1000125
C. Ceylan, Ayse Bengi Ozcelik
In today's competitive environment, analytical models should be specialized by sector. With this point of view, the HOLSAT model is developed especially for the tourism sector. In this research, new components are added to the HOLSAT model in light of the SERVQUAL approach. After collecting the data with an online survey, SEM was used to investigate the effects of dimensions of SERVQUAL on HOLSAT. Statistical analyses showed that transportation is affected by reliability, physical assets is affected by tangibles and assurance, accommodation is affected by tangibles and assurance, ability to solve problems is affected by reliability and responsiveness, social life is affected by tangibles and assurance, and heritage and culture is affected by reliability. With this research, a new customer satisfaction model is developed for tourism managers and a new approach is developed for researchers.
在今天的竞争环境中,分析模型应该根据部门进行专业化。从这个角度来看,HOLSAT模型是专门为旅游业开发的。在本研究中,根据SERVQUAL方法,在HOLSAT模型中添加了新的组件。在通过在线调查收集数据后,使用SEM来研究SERVQUAL的维度对HOLSAT的影响。统计分析表明,交通受到可靠性的影响,实物资产受到有形资产和保证的影响,住宿受到有形资产和保证的影响,解决问题的能力受到可靠性和响应能力的影响,社会生活受到有形资产和保证的影响,遗产和文化受到可靠性的影响。本研究为旅游管理者提供了一种新的顾客满意模型,为研究者提供了一种新的研究方法。
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引用次数: 8
Job Satisfaction in College Teachers: A Survey Based Study of GovernmentColleges of Hyderabad, Pakistan 大学教师工作满意度:基于巴基斯坦海得拉巴公立学院的调查研究
Pub Date : 2016-05-03 DOI: 10.4172/2169-0286.1000126
M. Shafi
Background and Objective: The profession of teaching is one of most stressful profession in all over the world. The aim of current study was to examine the job satisfaction of teachers of Government Colleges. Methodology: The descriptive type of research was adopted and the data was collected using questionnaire and face-to-face interviews. 231 teachers out of 576 teachers were randomly selected and were given predesigned questionnaire. Meanwhile, face-to-face interviews were conducted from few teachers of each College in-order to assess the level of job satisfaction and root causes of dissatisfaction among the college teachers. Results and Conclusion: The results of the study indicates that due to stumpy salary and lack of various facilities in colleges, 52.38% of teachers were dissatisfied whereas only 29.78% senior teachers were found satisfied with job. During interviews, some new factors were observed to be affecting the job satisfaction in college teaching staff. Job satisfaction among male and female teachers have a high degree of positive correlation and there is also a positive correlation between job satisfaction and length of service. Based on the findings of the results, the present study suggests some modification in the existing policies leading to improvement of satisfaction level.
背景与目的:教师职业是世界上压力最大的职业之一。摘要本研究的目的是调查公办高校教师的工作满意度。方法:采用描述性研究,采用问卷调查和面对面访谈的方式收集数据。从576名教师中随机抽取231名教师进行问卷调查。同时,对各学院的少数教师进行了面对面访谈,以评估高校教师的工作满意度和不满意的根源。结果与结论:研究结果表明,由于高校教师薪酬不高、各类设施缺乏,52.38%的教师对工作不满意,而对工作满意的高级教师仅为29.78%。在访谈中,我们观察到一些新的因素正在影响高校教师的工作满意度。男女教师的工作满意度存在高度正相关,工作满意度与工龄也存在正相关。根据研究结果,本研究建议对现行政策进行一些修改,以提高满意度。
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引用次数: 9
Applying Difference in Difference Method to Value Policy Effect on HotelIndustry 差别法中差别法对酒店行业价值政策效应的应用
Pub Date : 2016-03-04 DOI: 10.4172/2169-0286.1000123
Chia-Yu Yeh, Ching-hsing Chang, Chia-Hsing Wang
This study applies Difference in Difference (DiD) method to evaluate the policy effect on hotel industry. This study uses the International Tourism Hotels (ITHs) in Taiwan as the subjects. The operational and managerial data of ITHs are collected from the reports by Taiwan Tourism Bureau. The data contained 70 hotel units from year 2005 to 2010. In 2008, the government relaxed the entrance limitation for the tourists from China and the number of inbound visitors has been increasing tremendously. However, our research results indicate that the open policy for visitors from China have no significant positive effect on the profitability of ITHs. Tourism policies can lead to unexpected results to different tourism industry with different operational scale, which should be taken into consideration when making business strategies or governmental policies.
本研究运用差异中的差异(DiD)方法来评估政策对酒店业的影响。本研究以台湾国际旅游饭店为研究对象。ITHs的运作和管理数据来自台湾旅游局的报告。该数据包含了70家酒店单位,从2005年到2010年。2008年,政府放宽了对中国游客的入境限制,入境游客的数量急剧增加。然而,我们的研究结果表明,对中国游客的开放政策对国际旅行社的盈利能力没有显著的积极影响。旅游政策对不同经营规模的旅游行业会产生意想不到的结果,这在制定企业战略或政府政策时都应该考虑到。
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引用次数: 0
期刊
Journal of Hotel & Business Management
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