Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-85-93
P. Loginova
The paper deals with French political discourse. The scope of research includes the latest speeches of the acting French president Emmanuel Macron illustrating his anti-russian declamations which could represent the peculiarities of the linguistic indentity of the acting French leader. The object of research consists of E. Macron’s word usages extracted from such speeches delivered throughout the year 2002 as «Discours du Président Emmanuel Macron à l’Assemblée générale des Nations unies 2022», «Sonférence de à l’issue du Sommet informel des chefs d’État et de gouvernement de l’Union européenne», «Guerre en Ukraine: l’intégralité de l’allocution d’Emmanuel Macron», «Bénin: «La Russie a commencé au fond un nouveau type d’une guerre hybride”. Macron accuse la Russie d’être “l’une des dernières puissances impériales coloniales”». It is attempted to illustrate that his linguistic identity is diverse and could be designated by excessive metaphorical modeling, literature-centricity straightforwardness and picturesque descriptive words. While studying the metaphorical meanings of the lexical units under consideration the method of contextual analysis, component analysis method and the descriptive method are being used. The aim of the research is to represent the specifics of E. Macron’s verbal behavior by the example of anti-russian declamations in mass media. The relevance of the study is determined be citing and analyzing the latest interventions and declarations of the acting French president that illustrate contemporary political framework. The paper contains a large number of examples. The article may be of interest to experts in the field of French political discourse. The practical significance of the study consists in the possibility of inclusion of the examples of analysis of E. Macron’s speeches in didactic materials while designing special courses in the language of the French political communication for training students of such Master’s Degree programs as “International Relations”, “International Strategic Communication”, “Global Politics”, and “Information Support of State Interests”.
= =地理= =根据美国人口普查，这个县的总面积是，其中土地和(3.064平方公里)水。研究范围包括法国代理总统埃马纽埃尔·马克龙的最新演讲，他的反俄言论可能代表了法国代理领导人的语言特性。The object of research的用法,它由e . Macron’s word extracted from such as«贯彻2002年的骄傲delive》马克龙总统的演讲,向联合国大会2022»、«Sonférence非正式首脑会议的国家元首和政府首脑与欧盟»、«乌克兰战争马克龙讲话的全文:贝宁:«»、«俄罗斯开始了地下的一种新型混合战争”。马克龙指责俄罗斯是“最后的帝国殖民列强之一”。它试图说明它的语言身份是多种的，可以用隐喻的、以文学为中心的、直率的和图式的描述词来表示。在研究词汇单位的隐喻意义时，考虑了语境分析法、成分分析法和描述性法。这项研究的目的是通过大众媒体中反俄言论的例子来代表马克龙的语言行为的特殊性。本研究的相关性是通过引用和分析说明当代政治框架的现任法国总统的最新发言和声明来确定的。这篇论文包含了大量的例子。这篇文章可能会引起法国政治讨论领域专家的兴趣。The The study in The可否它实用,第8 (of The analysis of Macron’s阁下的实例》包容而骄傲didactic材料进行设计(special courses in while in The language of The French for political沟通训练学生of such as“国际关系硕士学位方案局沟通战略”、“国际”、“Global Politics”和“信息载体of State Interests)”。
{"title":"Towards the Representation of the Linguistic Identity in the Contemporary French Political Discourse (Based on the Latest Speeches of the Acting French President Emmanuel Macron)","authors":"P. Loginova","doi":"10.12737/2587-9103-2023-12-2-85-93","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-85-93","url":null,"abstract":"The paper deals with French political discourse. The scope of research includes the latest speeches of the acting French president Emmanuel Macron illustrating his anti-russian declamations which could represent the peculiarities of the linguistic indentity of the acting French leader. The object of research consists of E. Macron’s word usages extracted from such speeches delivered throughout the year 2002 as «Discours du Président Emmanuel Macron à l’Assemblée générale des Nations unies 2022», «Sonférence de à l’issue du Sommet informel des chefs d’État et de gouvernement de l’Union européenne», «Guerre en Ukraine: l’intégralité de l’allocution d’Emmanuel Macron», «Bénin: «La Russie a commencé au fond un nouveau type d’une guerre hybride”. Macron accuse la Russie d’être “l’une des dernières puissances impériales coloniales”». It is attempted to illustrate that his linguistic identity is diverse and could be designated by excessive metaphorical modeling, literature-centricity straightforwardness and picturesque descriptive words. While studying the metaphorical meanings of the lexical units under consideration the method of contextual analysis, component analysis method and the descriptive method are being used. The aim of the research is to represent the specifics of E. Macron’s verbal behavior by the example of anti-russian declamations in mass media. The relevance of the study is determined be citing and analyzing the latest interventions and declarations of the acting French president that illustrate contemporary political framework. The paper contains a large number of examples. The article may be of interest to experts in the field of French political discourse. The practical significance of the study consists in the possibility of inclusion of the examples of analysis of E. Macron’s speeches in didactic materials while designing special courses in the language of the French political communication for training students of such Master’s Degree programs as “International Relations”, “International Strategic Communication”, “Global Politics”, and “Information Support of State Interests”.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127892054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-8-11
N. Koneva
This article describes the indispensable contribution that Anatoly N. Shchukin made to the methodology of teaching Russian as a foreign language and to its development. The article discusses the role of the teacher who teaches different aspects of the Russian language to foreign students. The object of analysis is educational and strategic goals. These goals increase students’ motivation during the learning process and develop a respectful, friendly, and positive attitude to Russia and to the Russian language and Russian culture among foreign students who study Russian.
{"title":"Teacher of Russian as a Foreign Language – the Face of Russia","authors":"N. Koneva","doi":"10.12737/2587-9103-2023-12-2-8-11","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-8-11","url":null,"abstract":"This article describes the indispensable contribution that Anatoly N. Shchukin made to the methodology of teaching Russian as a foreign language and to its development. The article discusses the role of the teacher who teaches different aspects of the Russian language to foreign students. The object of analysis is educational and strategic goals. These goals increase students’ motivation during the learning process and develop a respectful, friendly, and positive attitude to Russia and to the Russian language and Russian culture among foreign students who study Russian.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130827381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-29-34
V. Didenko, I. Starovoytova, Tahereh Solgi
Cinema as a means of communication does not have sufficient direct interactivity, bright audiovisual means of cinema have a suggestive effect on the viewer, making cinema an influential means of promoting ideas and values. Postmodern culture is characterized by the rejection of authority, the denial of cultural norms and traditions. The problem of preserving traditional spiritual and moral values becomes relevant in the context of the global civilizational crisis. The article deals with insufficiently studied issues of the embodiment and evolution of the idea of humanism in the European and Iranian cultural traditions. It is shown that the Islamic concept of humanism, humanity is based on religiosity. The content and value aspects of the movies of the leading directors of modern Iranian cinema (M. Majidi, A. Farhadi, R. Mirkarimi) are analyzed in this context. The connection between the state policy in the field of culture and the vector direction in the development of Iranian cinematography, which is the dissemination of ideas and values of humanism, is traced. The article may be of interest to researchers of the history of cinema, culturologists, managers in the field of culture.
电影作为一种传播手段没有足够的直接互动性，电影明亮的视听手段对观众有暗示作用，使电影成为一种有影响力的传播思想和价值观的手段。后现代文化的特点是拒绝权威，拒绝文化规范和传统。在全球文明危机的背景下，保护传统精神和道德价值的问题变得十分重要。本文讨论了欧洲和伊朗文化传统中人文主义思想的体现和演变等尚未得到充分研究的问题。这表明伊斯兰教的人本主义、人性观是以宗教性为基础的。在此背景下，对现代伊朗电影的主要导演(M. Majidi, A. Farhadi, R. Mirkarimi)的电影内容和价值方面进行了分析。文章指出，国家在文化领域的政策与伊朗电影发展的方向之间的联系，即传播人文主义思想和价值观。这篇文章可能会引起电影史研究者、文化学家、文化领域管理者的兴趣。
{"title":"Ideas of Humanism in European and Iranian Cultural Traditions (On the Example of Iranian Cinema)","authors":"V. Didenko, I. Starovoytova, Tahereh Solgi","doi":"10.12737/2587-9103-2023-12-2-29-34","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-29-34","url":null,"abstract":"Cinema as a means of communication does not have sufficient direct interactivity, bright audiovisual means of cinema have a suggestive effect on the viewer, making cinema an influential means of promoting ideas and values. Postmodern culture is characterized by the rejection of authority, the denial of cultural norms and traditions. The problem of preserving traditional spiritual and moral values becomes relevant in the context of the global civilizational crisis. The article deals with insufficiently studied issues of the embodiment and evolution of the idea of humanism in the European and Iranian cultural traditions. It is shown that the Islamic concept of humanism, humanity is based on religiosity. The content and value aspects of the movies of the leading directors of modern Iranian cinema (M. Majidi, A. Farhadi, R. Mirkarimi) are analyzed in this context. The connection between the state policy in the field of culture and the vector direction in the development of Iranian cinematography, which is the dissemination of ideas and values of humanism, is traced. The article may be of interest to researchers of the history of cinema, culturologists, managers in the field of culture.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133080353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-15-19
A. Minyar-Belorucheva, P. Sergienko
The paper examines moral and ethical values, which dominated in different periods of human history, determining the vector of its development. The change of moral and ethical values occurs due to the paradigms’ shift that forms the integrity of social systems. The study of moral and ethical values can be characterized as a matter of interdisciplinary research. The linguistic aspect of the security of the axiological sphere of language and culture is based on the identification of fundamental factors affecting the worldview and its verbalization. The purpose of this study is to identify new values and anti-values typical for the modern world. Basing on the study of linguistic texts, through the method of analysis, synthesis, as well as the method of philological analysis, the authors have been able to consider the change in language at the lexical level, which reflects the new paradigm of modern communicative studies in general and PR communication in particular. The methodological basis of the investigation is formed by the scholarly research on this topic, giving the most accurate representation of the field of research. The results of the analysis suggest that the expansion of the English language has an impact on the formation of the axiosphere of various languages of the world, replicating new values, typical of the Western world.
{"title":"Linguistic Approach to the Axiological Sphere of Language and Culture Research in the Modern Communication Studies","authors":"A. Minyar-Belorucheva, P. Sergienko","doi":"10.12737/2587-9103-2023-12-2-15-19","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-15-19","url":null,"abstract":"The paper examines moral and ethical values, which dominated in different periods of human history, determining the vector of its development. The change of moral and ethical values occurs due to the paradigms’ shift that forms the integrity of social systems. The study of moral and ethical values can be characterized as a matter of interdisciplinary research. The linguistic aspect of the security of the axiological sphere of language and culture is based on the identification of fundamental factors affecting the worldview and its verbalization. The purpose of this study is to identify new values and anti-values typical for the modern world. Basing on the study of linguistic texts, through the method of analysis, synthesis, as well as the method of philological analysis, the authors have been able to consider the change in language at the lexical level, which reflects the new paradigm of modern communicative studies in general and PR communication in particular. The methodological basis of the investigation is formed by the scholarly research on this topic, giving the most accurate representation of the field of research. The results of the analysis suggest that the expansion of the English language has an impact on the formation of the axiosphere of various languages of the world, replicating new values, typical of the Western world.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124581147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-51-57
E. Revkova
Introduction. The relevance of the research lies in the consideration of issues of diplomatic etiquette in the process of training future specialists in international relations for professional communication. Diplomatic etiquette includes aspects of future professional activity that international relations students need to know. The hypothesis of the study includes the assumption that the mastery of diplomatic etiquette contributes to the formation of professionalism of future specialists in international relations. The purpose of the study is to analyze pedagogical technologies for the formation of skills of diplomatic etiquette application by future specialists in the field of international relations in the context of professional communication. Methodology and research methods. The research applies such theoretical methods as analysis, systematization and generalization of scientific literature on the research problem. It presents an overview of the works of Russian and foreign scientists on diplomatic etiquette and professional training of international relations students. Empirical methods include pedagogical observation of students’ participation in professionally oriented events related to diplomatic etiquette. The online-survey involved 54 students of the educational program 41.03.05 “International Relations” of Ryazan State University named for S.A. Yesenin. Results. The article presents the description of pedagogical technologies for improving the knowledge of international relations students about diplomatic etiquette. It shows the analysis of students’ opinions on the importance of knowledge of diplomatic etiquette for future professional activity. The scientific novelty includes the proposed pedagogical technologies for teaching diplomatic etiquette to international relations students about such sections of diplomatic etiquette as diplomatic correspondence, rules of conduct, politically correct vocabulary, cultural differences. The analysis of the results of the online-survey shows that students understand the importance of mastering diplomatic etiquette for their future professional activities. Practical significance. The proposed pedagogical technologies on diplomatic etiquette can be further used to form the professional identity of international relations students. Conclusion and directions for further research. In the future, it is advisable to develop pedagogical technologies aimed at the formation of value orientations of specialists in international relations in the conditions of cultural transformation of the world.
{"title":"Diplomatic Etiquette in Professional Training of International Relations Students","authors":"E. Revkova","doi":"10.12737/2587-9103-2023-12-2-51-57","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-51-57","url":null,"abstract":"Introduction. The relevance of the research lies in the consideration of issues of diplomatic etiquette in the process of training future specialists in international relations for professional communication. Diplomatic etiquette includes aspects of future professional activity that international relations students need to know. \u0000The hypothesis of the study includes the assumption that the mastery of diplomatic etiquette contributes to the formation of professionalism of future specialists in international relations. \u0000The purpose of the study is to analyze pedagogical technologies for the formation of skills of diplomatic etiquette application by future specialists in the field of international relations in the context of professional communication. \u0000Methodology and research methods. The research applies such theoretical methods as analysis, systematization and generalization of scientific literature on the research problem. It presents an overview of the works of Russian and foreign scientists on diplomatic etiquette and professional training of international relations students. Empirical methods include pedagogical observation of students’ participation in professionally oriented events related to diplomatic etiquette. The online-survey involved 54 students of the educational program 41.03.05 “International Relations” of Ryazan State University named for S.A. Yesenin. \u0000Results. The article presents the description of pedagogical technologies for improving the knowledge of international relations students about diplomatic etiquette. It shows the analysis of students’ opinions on the importance of knowledge of diplomatic etiquette for future professional activity. The scientific novelty includes the proposed pedagogical technologies for teaching diplomatic etiquette to international relations students about such sections of diplomatic etiquette as diplomatic correspondence, rules of conduct, politically correct vocabulary, cultural differences. The analysis of the results of the online-survey shows that students understand the importance of mastering diplomatic etiquette for their future professional activities. \u0000Practical significance. The proposed pedagogical technologies on diplomatic etiquette can be further used to form the professional identity of international relations students. \u0000Conclusion and directions for further research. In the future, it is advisable to develop pedagogical technologies aimed at the formation of value orientations of specialists in international relations in the conditions of cultural transformation of the world.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129442689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-20-28
E.M. Dubrovchenko
Introduction. The relevance of the study is determined by the importance of communicative distance in communication and the necessity to study the types of violation of communicative distance, as well as verbal and non-verbal means which describe them. Aim. The aim of the article is to establish the violations of the communicative distance in everyday discourse and to conduct the analysis of these violations. Methodology and research methods. Main research methods include the hypothetical-deductive method, the interpretive method, the contextual analysis and introspection. Results. In the theoretical part the concepts of everyday discourse and communicative distance are considered, the components of a typical situation of privacy violation are indicated, the classifications of violations of communicative distance proposed by scientists are given. In the practical part, based on the proposed classifications and the results of the study, the author’s classification of violations of the correlation between privacy and publicity in everyday discourse is worked out. It has been established that these violations are multi-vector. Violations directed towards reducing the communicative distance are presented more widely than violations directed towards its increasing. A person who breaks the distance can play both an active role in a communicative situation and a passive one. Violations can be intentional and unintentional. As a result of the analysis, ways of expressing violations of the correlation between privacy and publicity in communication, as well as verbal and non-verbal means of indicating the revealed violations, were identified. Scientific novelty lies in working out the author’s classification of violations of the correlation between privacy and publicity in everyday discourse. Practical significance. The results can be used by specialists who are interested in the problems of communicative distance.
{"title":"CONFLICT MANIFESTATIONS OF VIOLATIONS OF PRIVACY AND PUBLICITY IN EVERYDAY DISCOURSE","authors":"E.M. Dubrovchenko","doi":"10.12737/2587-9103-2023-12-2-20-28","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-20-28","url":null,"abstract":"Introduction. The relevance of the study is determined by the importance of communicative distance in communication and the necessity to study the types of violation of communicative distance, as well as verbal and non-verbal means which describe them. \u0000Aim. The aim of the article is to establish the violations of the communicative distance in everyday discourse and to conduct the analysis of these violations. \u0000Methodology and research methods. Main research methods include the hypothetical-deductive method, the interpretive method, the contextual analysis and introspection. \u0000Results. In the theoretical part the concepts of everyday discourse and communicative distance are considered, the components of a typical situation of privacy violation are indicated, the classifications of violations of communicative distance proposed by scientists are given. In the practical part, based on the proposed classifications and the results of the study, the author’s classification of violations of the correlation between privacy and publicity in everyday discourse is worked out. It has been established that these violations are multi-vector. Violations directed towards reducing the communicative distance are presented more widely than violations directed towards its increasing. A person who breaks the distance can play both an active role in a communicative situation and a passive one. Violations can be intentional and unintentional. As a result of the analysis, ways of expressing violations of the correlation between privacy and publicity in communication, as well as verbal and non-verbal means of indicating the revealed violations, were identified. \u0000Scientific novelty lies in working out the author’s classification of violations of the correlation between privacy and publicity in everyday discourse. \u0000Practical significance. The results can be used by specialists who are interested in the problems of communicative distance.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133872479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-45-50
Yuxin Ma
The success of intercultural communication depends largely on how accurately the communicative goal of the speaker is expressed. Means that contribute to the communicative goal are nationally specific, so they can vary significantly in the texts of intercultural communication. The object of scientific observation in this article is textual repetitions of different types and ways of their expression in the translation and the original text. The aim of this study is to identify the communicative functions and the specificity of textual repetitions, used in the Chinese and Russian texts of the journalistic genre. The material of this research was the report delivered by the Chinese Presi-dent Xi Jinping at the 20th National Congress of the Communist Party of China on October 16, 2022, and its Russian version. The article focuses on the intercultural features of the elements of cohesion in the texts of intercultural communication in Chinese and Russian. The result of the study is to identify the types of communicative tactics in the transfer of comparable information in the texts in Chinese and Russian: correspondence, incomplete correspondence and inconsistency. It is demonstrated that in the translation of the repetitions the Russian-speaking text to a large extent corresponds to the original, preserves the text-forming connections created by these repetitions, but has national specificity in the stylistic processing of the original.
{"title":"Text-Forming Repetitions in Intercultural Communication: Chinese-Russian Correspondences","authors":"Yuxin Ma","doi":"10.12737/2587-9103-2023-12-2-45-50","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-45-50","url":null,"abstract":"The success of intercultural communication depends largely on how accurately the communicative goal of the speaker is expressed. Means that contribute to the communicative goal are nationally specific, so they can vary significantly in the texts of intercultural communication. The object of scientific observation in this article is textual repetitions of different types and ways of their expression in the translation and the original text. \u0000The aim of this study is to identify the communicative functions and the specificity of textual repetitions, used in the Chinese and Russian texts of the journalistic genre. \u0000The material of this research was the report delivered by the Chinese Presi-dent Xi Jinping at the 20th National Congress of the Communist Party of China on October 16, 2022, and its Russian version. The article focuses on the intercultural features of the elements of cohesion in the texts of intercultural communication in Chinese and Russian. \u0000The result of the study is to identify the types of communicative tactics in the transfer of comparable information in the texts in Chinese and Russian: correspondence, incomplete correspondence and inconsistency. It is demonstrated that in the translation of the repetitions the Russian-speaking text to a large extent corresponds to the original, preserves the text-forming connections created by these repetitions, but has national specificity in the stylistic processing of the original.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126727077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-99-103
M. Novichihina
The subject of the research in this work was the commercial nomination of confectionery products, formed on the basis of a precedent text. The relevance of the study undertaken is due, on the one hand, to the in-creasing practice of using a precedent text in the name and, on the other hand, to the urgent need to optimise the process of commercial nomination. The paper is based on the hypothesis that the use of a precedent text in a commercial name increases the communicative effectiveness of the name among potential consumers. It is shown that the communicative effective-ness of a name is determined by the potential inherent in the word for its use as a commercial name, and its components are the associative corre-spondence of the word name, its informative value, motivation and phonetic attractiveness. At the same time, the named components are not equally important, the leading role in communicative efficiency is played by the so-called motivation of the name, understood as the degree of actualization by the word-name of a certain consumer motive. The author’s methodology for the study of the motivation of commercial names based on the precedent text is proposed. This methodology involves the calculation and further comparison of the preference index of names based on precedent and names containing no elements of precedence. The implementation of this technique confirms the hypothesis of a correlation between the use of a precedent text in a commercial name and the communicative effectiveness of this name. The conclusions obtained as a result of the study can be used in real prac-tice of creating effective commercial names of different types.
{"title":"On the Issue of the Communicative Effectiveness of Commercial Names Formed on the Basis of a Precedent Text","authors":"M. Novichihina","doi":"10.12737/2587-9103-2023-12-2-99-103","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-99-103","url":null,"abstract":"The subject of the research in this work was the commercial nomination of confectionery products, formed on the basis of a precedent text. \u0000The relevance of the study undertaken is due, on the one hand, to the in-creasing practice of using a precedent text in the name and, on the other hand, to the urgent need to optimise the process of commercial nomination. The paper is based on the hypothesis that the use of a precedent text in a commercial name increases the communicative effectiveness of the name among potential consumers. It is shown that the communicative effective-ness of a name is determined by the potential inherent in the word for its use as a commercial name, and its components are the associative corre-spondence of the word name, its informative value, motivation and phonetic attractiveness. At the same time, the named components are not equally important, the leading role in communicative efficiency is played by the so-called motivation of the name, understood as the degree of actualization by the word-name of a certain consumer motive. \u0000The author’s methodology for the study of the motivation of commercial names based on the precedent text is proposed. This methodology involves the calculation and further comparison of the preference index of names based on precedent and names containing no elements of precedence. The implementation of this technique confirms the hypothesis of a correlation between the use of a precedent text in a commercial name and the communicative effectiveness of this name. \u0000The conclusions obtained as a result of the study can be used in real prac-tice of creating effective commercial names of different types.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"221 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122851151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-94-98
N. Greydina
The presented research article reflects the contextual content-semantic analysis of the concept of “media image of Russia” in media information field. Along with this, the method of media analysis of the text from the political and socio-cultural positions is implemented. The image of Russia is considered within the framework of media discourse through the use of metaphorization process. The designation is given to the manipulative essence of the US mass media. The concepts of “image of the country” and “media image of the country” are differentiated in the media plane context on the material of the US mass media texts. Various forms and means of creating a negative image of Russia within the media information field are established. The conducted research makes it possible to clarify the concept of stereotypical media information. The theoretical positions of the research actualize the analysis of the cognitive format of the media image of Russia in the US media, from today’s perspective. Both headline and text media materials are subject to research. The resulting database is represented by a wide range of thematic examples taken from media analysis of original articles of political nature.
{"title":"Media Image of Russia Metaphorization (Based on the English Language)","authors":"N. Greydina","doi":"10.12737/2587-9103-2023-12-2-94-98","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-94-98","url":null,"abstract":"The presented research article reflects the contextual content-semantic analysis of the concept of “media image of Russia” in media information field. Along with this, the method of media analysis of the text from the political and socio-cultural positions is implemented. The image of Russia is considered within the framework of media discourse through the use of metaphorization process. The designation is given to the manipulative essence \u0000of the US mass media. The concepts of “image of the country” and “media image of the country” are differentiated in the media plane context on the material of the US mass media texts. Various forms and means of creating a negative image of Russia within the media information field are established. The conducted research makes it possible to clarify the concept of stereotypical media information. The theoretical positions of the research actualize the analysis of the cognitive format of the media image of Russia in the US media, from today’s perspective. Both headline and text media materials are subject to research. The resulting database is represented by a wide range of thematic examples taken from media analysis of original articles of political nature.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132039691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-63-70
O. Velikodnev
The investigation focuses on the study of syntactic means used in English wills. The contribution demonstrates the expressive potential of syntactic means; analyses means of minor and major syntax used in the genre under consideration. The paper reveals the frequency of their use. It also considers the question of appropriateness of expressive syntactic means for legal discourse and describes their functional-stylistic features. The research has allowed to outline the features of the syntactic arrange-ment of wills and to single out the most typical syntactic structures (nominative and verbal word combinations on the level of the minor syntax, complex sentences on the level of the major syntax). The contribution has also re-vealed syntactic expressive means used in English wills (inversion, syn-tactic repetition, including parallel construction, and polysyndeton) and has described their functional-stylistic features. The investigation has defined the functional status of the expressive syntactic means which encompasses clear and accurate expounding of the content and preservation of the text structure (which has shaped as a result of the historical development of the genre). The methodology of research include generalisation, description, definitive analysis, linguostylistic analysis, and context analysis.
{"title":"Syntactic Features of Legal Communication (The Study of English Wills)","authors":"O. Velikodnev","doi":"10.12737/2587-9103-2023-12-2-63-70","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-63-70","url":null,"abstract":"The investigation focuses on the study of syntactic means used in English wills. The contribution demonstrates the expressive potential of syntactic means; analyses means of minor and major syntax used in the genre under consideration. The paper reveals the frequency of their use. It also considers the question of appropriateness of expressive syntactic means for legal discourse and describes their functional-stylistic features. \u0000The research has allowed to outline the features of the syntactic arrange-ment of wills and to single out the most typical syntactic structures (nominative and verbal word combinations on the level of the minor syntax, complex sentences on the level of the major syntax). The contribution has also re-vealed syntactic expressive means used in English wills (inversion, syn-tactic repetition, including parallel construction, and polysyndeton) and has described their functional-stylistic features. The investigation has defined the functional status of the expressive syntactic means which encompasses clear and accurate expounding of the content and preservation of the text structure (which has shaped as a result of the historical development of the genre). The methodology of research include generalisation, description, definitive analysis, linguostylistic analysis, and context analysis.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116308336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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