Pub Date : 2023-05-18DOI: 10.12737/2587-9103-2023-12-2-104-109
G. Slyshkin, L. Malygina, A. Sorokin, H. Belasheva
As part of the research of modern media discourse, a round table “Russophobia and ways to neutralize it in the mass media” was held at the research laboratory “Linguistic Security and Psychology of Information Impact” of the Institute of Law and National Security of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation. Laboratory specialists and invited experts discussed the problem of Russophobia as part of the current media discourse in the mass media, as well as in new media (social networks, blogosphere, messengers, network video hosting channels, etc.), as well as, in general, destructive information flows aimed at destroying the cultural and social integrity of the Russian Federation (“cancel Russian culture”). The emphasis in the discussion of the laboratory experts is on the relevance of training specialists in working with media communication tools. During the discussion, such concepts as “linguistic security”, “Russophobia” and their impact on the media culture of Russian society were analyzed. As a result of the round table, measures were proposed to enhance linguistic security, train journalists and specialists in working with mass media, prepared to analyze destructive information flows using the entire arsenal of linguistic expertise in countering Russophobia.
{"title":"Russophobia and Ways to Neutralize It in the Media","authors":"G. Slyshkin, L. Malygina, A. Sorokin, H. Belasheva","doi":"10.12737/2587-9103-2023-12-2-104-109","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-2-104-109","url":null,"abstract":"As part of the research of modern media discourse, a round table “Russophobia and ways to neutralize it in the mass media” was held at the research laboratory “Linguistic Security and Psychology of Information Impact” of the Institute of Law and National Security of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation. Laboratory specialists and invited experts discussed the problem of Russophobia as part of the current media discourse in the mass media, as well as in new media (social networks, blogosphere, messengers, network video hosting channels, etc.), as well as, in general, destructive information flows aimed at destroying the cultural and social integrity of the Russian Federation (“cancel Russian culture”). The emphasis \u0000in the discussion of the laboratory experts is on the relevance of training specialists in working with media communication tools. During the discussion, such concepts as “linguistic security”, “Russophobia” and their impact on the media culture of Russian society were analyzed. As a result of the round table, measures were proposed to enhance linguistic security, train journalists and specialists in working with mass media, prepared \u0000to analyze destructive information flows using the entire arsenal of linguistic expertise in countering Russophobia.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116541515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-17-24
E. Karceva, O. Shlykova
This paper examines the dynamics of public art in Russia, explores specific features of the phenomenon that distinguish it from other new art forms and genres. The authors focus on the historical and cultural aspects of the interaction between Russian artists and urban space, their fruitful communication strategies and successful projects of service, art, PR communications reflecting the communicative behaviour of the artist-viewer-power in the modern information-saturated urban environment of Russia, new turns of instrumental development of territories, conceptual shifts of public art caused by including the impact of digital transformations on the culture of the city. A review of various foreign and domestic studies provides a retrospective look at the interpretation of public art as a creative process, a system of communicative interaction and changes in urban space, and, at the same time, the harmonization of the environment and the person, creative understanding of the involvement of the individual to his place of residence with its cultural codes and meanings. This paper will broadly trace the evolution of public art in Russia and its current scope that was enhanced by the sharp increase of the curatorial projects that deal with public art. On the one hand, the demand for public art in Russia is exacerbated by the growing number of curatorial projects aimed at working with space and environment in the context of the festival and biennial movement and art residencies, and on the other hand, the increased interest of the municipal and government officials in public art as a driving force for territory and urban development. The article provides a comparative analysis of successfully implemented projects in various regions of Russia, which gave a new impetus to the development of public art, bringing the space closer to the population, expanding the communicative capabilities of a smart city and its creative resident.
{"title":"Communication Vector of Public Art. Global Scale in Regional Locus","authors":"E. Karceva, O. Shlykova","doi":"10.12737/2587-9103-2023-12-1-17-24","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-17-24","url":null,"abstract":"This paper examines the dynamics of public art in Russia, explores specific features of the phenomenon that distinguish it from other new art forms and genres. The authors focus on the historical and cultural aspects of the interaction between Russian artists and urban space, their fruitful communication strategies and successful projects of service, art, PR communications reflecting the communicative behaviour of the artist-viewer-power in the modern information-saturated urban environment of Russia, new turns of instrumental development of territories, conceptual shifts of public art caused by including the impact of digital transformations on the culture of the city. \u0000A review of various foreign and domestic studies provides a retrospective look at the interpretation of public art as a creative process, a system of communicative interaction and changes in urban space, and, at the same time, the harmonization of the environment and the person, creative understanding of the involvement of the individual to his place of residence with its cultural codes and meanings. \u0000This paper will broadly trace the evolution of public art in Russia and its current scope that was enhanced by the sharp increase of the curatorial projects that deal with public art. \u0000On the one hand, the demand for public art in Russia is exacerbated by the growing number of curatorial projects aimed at working with space and environment in the context of the festival and biennial movement and art residencies, and on the other hand, the increased interest of the municipal and government officials in public art as a driving force for territory and urban development. \u0000The article provides a comparative analysis of successfully implemented projects in various regions of Russia, which gave a new impetus to the development of public art, bringing the space closer to the population, expanding the communicative capabilities of a smart city and its creative resident.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"464 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115343642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-12-16
V. Didenko, N. Didenko, T. Kozlova
The article is devoted to the problem of imagination, which is considered as a spiritual basis, a fundamental form of communication, a dialogue of being and consciousness, man and the world. The authors come to the conclusion that the imaginative reality is an absolute reality in which a person's life acquires a real-surreal character. Expressed in art, imagination transforms the realities of life, transforms the perishable into the eternal.
{"title":"Imagination as a fundamental communication of being and consciousness. Philosophical and aesthetic aspect","authors":"V. Didenko, N. Didenko, T. Kozlova","doi":"10.12737/2587-9103-2023-12-1-12-16","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-12-16","url":null,"abstract":"The article is devoted to the problem of imagination, which is considered as a spiritual basis, a fundamental form of communication, a dialogue of being and consciousness, man and the world. The authors come to the conclusion that the imaginative reality is an absolute reality in which a person's life acquires a real-surreal character. Expressed in art, imagination transforms the realities of life, transforms the perishable into the eternal.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116385339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-40-47
A. Baskakova
Introduction. The article’s material is dedicated to comparative analysis of peculiarities of Russian and Polish world view through a prism of paroemias. Aim. Funstional capabilities of paroemias are evaluated at work, opening the manner of thought of Russian and Polish informants for intercultural communication’s achievement. Methodology and research methods. At the process of Russian and Polish paroemias world view research, descriptive, comparative and solid sample methods were used. Results. As the result of the work represents the fact of intercultural communication ascertainment through making an analysis of the meanings at pending paroemias structures, search of common and different at the description of family image and the next discovery of main national characteristics at Russian and Polish world views. Scientific novelty. Scientific novelty of analyzed material consists in search of a new approach of realizing common intercultural communication through search of meanings at paroemias for watching the variants of their interpretation by informants of Russian and Polish lingual cultures starting with an analysis at lexis level and finishing with a realization of their influence on own world view construction and perception of another. Practical significance. The usage of obtained results can be possibly realized at pedagogics when learners through acquaintance, studying, usage of paroemias at speech come to a perception of speech – thinking relation after being reflected at formation of their own world view; understanding the meanings of Russian and Polish paroemias promotes knowing of world views, indicating about the realization of intercultural communication.
{"title":"The Role of Family Image in Russian And Polish Paroemiac World Views as a Way of Current Intercultural Communication’s Realization","authors":"A. Baskakova","doi":"10.12737/2587-9103-2023-12-1-40-47","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-40-47","url":null,"abstract":"Introduction. The article’s material is dedicated to comparative analysis of peculiarities of Russian and Polish world view through a prism of paroemias. \u0000Aim. Funstional capabilities of paroemias are evaluated at work, opening the manner of thought of Russian and Polish informants for intercultural communication’s achievement. \u0000Methodology and research methods. At the process of Russian and Polish paroemias world view research, descriptive, comparative and solid sample methods were used. \u0000Results. As the result of the work represents the fact of intercultural communication ascertainment through making an analysis of the meanings at pending paroemias structures, search of common and different at the description of family image and the next discovery of main national characteristics at Russian and Polish world views. \u0000Scientific novelty. Scientific novelty of analyzed material consists in search of a new approach of realizing common intercultural communication through search of meanings at paroemias for watching the variants of their interpretation by informants of Russian and Polish lingual cultures starting with an analysis at lexis level and finishing with a realization of their influence on own world view construction and perception of another. \u0000Practical significance. The usage of obtained results can be possibly realized at pedagogics when learners through acquaintance, studying, usage of paroemias at speech come to a perception of speech – thinking relation after being reflected at formation of their own world view; understanding the meanings of Russian and Polish paroemias promotes knowing of world views, indicating about the realization of intercultural communication.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127019039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-74-79
Qiang Liu
The article is devoted to the description of some trends in recent years in the development of the methodology of teaching Russian as a foreign language (RFL). It provides an overview of the socio-cultural reasons that contributed to the strengthening of the communicative orientation of RFL training, the rapid development of distance learning in the context of digitalization of education. During the analysis of the works, a scientific generalization was made and a description of some trends in the field of RFL methodology was proposed. Among them are the increased focus on teaching Russian as a foreign language as a means of communication, the active use of new tools in teaching RCT in connection with the digitalization of education; the increased influence of linguoculturology on the teaching methodology of RFL. Russian Linguistics The article presents current sources of scientific and educational literature, which are useful for improving communicative and cultural competencies, deepening knowledge in the field of Russian linguoculturology in the audience of Chinese students studying Russian.. The article briefly presents innovations in teaching the Russian language that have been used in China in recent years and have a positive effect during training. Russian as a foreign language is of great importance in improving the quality of teaching Russian as a foreign language in China (in conditions outside the Russian language environment), promotes the exchange of experience, promotion of strategic partnership and cooperation in the humanities between Russia and China, including with the aim of expanding mutually beneficial exchanges in the field of higher education.
{"title":"A Look from China at Some Trends in the Teaching Methodology of FRL in Recent Years","authors":"Qiang Liu","doi":"10.12737/2587-9103-2023-12-1-74-79","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-74-79","url":null,"abstract":"The article is devoted to the description of some trends in recent years in the development of the methodology of teaching Russian as a foreign language (RFL). It provides an overview of the socio-cultural reasons that contributed to the strengthening of the communicative orientation of RFL training, the rapid development of distance learning in the context of digitalization of education. During the analysis of the works, a scientific generalization was made and a description of some trends in the field of RFL methodology was proposed. Among them are the increased focus on teaching Russian as a foreign language as a means of communication, the active use of new tools in teaching RCT in connection with the digitalization of education; the increased influence of linguoculturology on the teaching methodology of RFL. Russian Linguistics The article presents current sources of scientific and educational literature, which are useful for improving communicative and cultural competencies, deepening knowledge in the field of Russian linguoculturology in the audience of Chinese students studying Russian.. The article briefly presents innovations in teaching the Russian language that have been used in China in recent years and have a positive effect during training. Russian as a foreign language is of great importance in improving the quality of teaching Russian as a foreign language in China (in conditions outside the Russian language environment), promotes the exchange of experience, promotion of strategic partnership and cooperation in the humanities between Russia and China, including with the aim of expanding mutually beneficial exchanges in the field of higher education.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114205850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-48-52
Y. Van
This article focuses on the concepts of politeness and antipoliteness and their manifestation in online comments. The aim of the article is to describe the concepts of "politeness" and "antipoliteness" as semantic phenomena consisting of a set of speech genres manifested in Internet communication. The semantic fields of politeness and antipoliteness are revealed, and a distinction is made between antipoliteness, rudeness and impoliteness. The paper analyses examples of politeness as ameliorative behaviour and impoliteness as pejorative behaviour. These behavioural manifestations are illustrated using examples of online comments (400 comments published on various Internet platforms served as the material for the study). A scheme illustrating the attribution of speech intentions defining a speech genre to polite or antipolite behaviour is proposed.
{"title":"POLITENESS AND ANTIPOLITENESS IN THE COMMUNICATION SPACE OF THE INTERNET (A STUDY OF THE ONLINE COMMENTS)","authors":"Y. Van","doi":"10.12737/2587-9103-2023-12-1-48-52","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-48-52","url":null,"abstract":"This article focuses on the concepts of politeness and antipoliteness and their manifestation in online comments. \u0000The aim of the article is to describe the concepts of \"politeness\" and \"antipoliteness\" as semantic phenomena consisting of a set of speech genres manifested in Internet communication. \u0000The semantic fields of politeness and antipoliteness are revealed, and a distinction is made between antipoliteness, rudeness and impoliteness. \u0000The paper analyses examples of politeness as ameliorative behaviour and impoliteness as pejorative behaviour. These behavioural manifestations are illustrated using examples of online comments (400 comments published on various Internet platforms served as the material for the study). \u0000A scheme illustrating the attribution of speech intentions defining a speech genre to polite or antipolite behaviour is proposed.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132265358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-997-100
Y. Minkina
The foreign language speech of a military specialist is characterized by a limited selectivity of vocabulary, which comes to the question: is it enough for a future officer to possess only a professional terminology base? This article is devoted to the problems of general and professional language training of a military school cadets aimed at the developing a professional communicative competence. The article highlights the systematic approach to the question of using communicative activities in foreign language classes, including non-traditional exercises and tasks for teaching cadets of both linguistic and non-linguistic sections fluent foreign language, in order to prepare future military specialists for effective communication activities at the international level.
{"title":"Implementation of Communication Practice in Foreign Language Classes at a Military School","authors":"Y. Minkina","doi":"10.12737/2587-9103-2023-12-1-997-100","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-997-100","url":null,"abstract":"The foreign language speech of a military specialist is characterized by a limited selectivity of vocabulary, which comes to the question: is it enough for a future officer to possess only a professional terminology base? \u0000This article is devoted to the problems of general and professional language training of a military school cadets aimed at the developing a professional communicative competence. \u0000The article highlights the systematic approach to the question of using communicative activities in foreign language classes, including non-traditional exercises and tasks for teaching cadets of both linguistic and non-linguistic sections fluent foreign language, in order to prepare future military specialists for effective communication activities at the international level.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126303719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-67-73
A. Kinderkneht
The article is devoted to the description and justification of prohibitions in the communicative behavior of a professional linguistic personality. The communicative taboos of a mediator as a neutral mediator in a conflict/dispute are considered. Attention is paid to the prohibitions associated with the mediator joining the parties in the negotiation process. The impossibility of direct observation of the mediator's communicative behavior in connection with the principle of confidentiality in mediation led to the choice of research methods and material: linguopragmatic and discourse analysis of open mediation sources, participant observation and intraprofessional communication with mediators. The author examines the implementation of the principle of neutrality in mediation and defines the value guideline of the mediator's communicative behavior – non-alignment with the parties. There are prohibitions that characterize joining as a strict taboo of the mediator's communicative behavior: verbal (language and speech) prohibitions, thematic and non-verbal (sound, mimic and gesture) prohibitions, spatial-temporal and organizational prohibitions. It is noted that joining the parties significantly affects the process and results of mediation. The mediator's partiality and emotional involvement can lead to the loss of confidence of the parties and to the end of negotiations. The high taboo nature of the mediator's communicative behavior requires from the specialist of this communicative profession the ability of self-reflection and self-control.
{"title":"Joining the Parties as a Taboo in the Mediator’s Communicative Behavior","authors":"A. Kinderkneht","doi":"10.12737/2587-9103-2023-12-1-67-73","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-67-73","url":null,"abstract":"The article is devoted to the description and justification of prohibitions in the communicative behavior of a professional linguistic personality. The communicative taboos of a mediator as a neutral mediator in a conflict/dispute are considered. Attention is paid to the prohibitions associated with the mediator joining the parties in the negotiation process. \u0000The impossibility of direct observation of the mediator's communicative behavior in connection with the principle of confidentiality in mediation led to the choice of research methods and material: linguopragmatic and discourse analysis of open mediation sources, participant observation and intraprofessional communication with mediators. \u0000The author examines the implementation of the principle of neutrality in mediation and defines the value guideline of the mediator's communicative behavior – non-alignment with the parties. There are prohibitions that characterize joining as a strict taboo of the mediator's communicative behavior: verbal (language and speech) prohibitions, thematic and non-verbal (sound, mimic and gesture) prohibitions, spatial-temporal and organizational prohibitions. \u0000It is noted that joining the parties significantly affects the process and results of mediation. The mediator's partiality and emotional involvement can lead to the loss of confidence of the parties and to the end of negotiations. The high taboo nature of the mediator's communicative behavior requires from the specialist of this communicative profession the ability of self-reflection and self-control.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128141412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-60-66
Cang Yan, Lyubov' Goncharova
The purpose of the study is to determine the value orientations of service communication and describe the axiological components of this type of institutional discourse. During the research, 217 texts of service communication were analyzed, including advertising messages of service companies, customer feedback, as well as information resources of websites. General scientific and linguistic research methods were used: observation, comparison and description; linguistic and extra-linguistic approaches to the lexical material, discourse analysis, contextual analysis, interpretive-contextual and lexico-semantic test analysis. On the basis of the studied material three groups of values were identified, among which are natural values, determined by human standards of life, morality and ethics; pragmatic values associated with the service activity itself, the services and products produced; artificial values, positioned by service companies in connection with advertising practices and the need to attract customers.
{"title":"Value orientations of service communication","authors":"Cang Yan, Lyubov' Goncharova","doi":"10.12737/2587-9103-2023-12-1-60-66","DOIUrl":"https://doi.org/10.12737/2587-9103-2023-12-1-60-66","url":null,"abstract":"The purpose of the study is to determine the value orientations of service communication and describe the axiological components of this type of institutional discourse. During the research, 217 texts of service communication were analyzed, including advertising messages of service companies, customer feedback, as well as information resources of websites. General scientific and linguistic research methods were used: observation, comparison and description; linguistic and extra-linguistic approaches to the lexical material, discourse analysis, contextual analysis, interpretive-contextual and lexico-semantic test analysis. \u0000On the basis of the studied material three groups of values were identified, among which are natural values, determined by human standards of life, morality and ethics; pragmatic values associated with the service activity itself, the services and products produced; artificial values, positioned by service companies in connection with advertising practices and the need to attract customers.","PeriodicalId":115195,"journal":{"name":"Scientific Research and Development. Modern Communication Studies","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114625266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-06DOI: 10.12737/2587-9103-2023-12-1-101-108
T. Golikova
Introduction. The article is devoted to the research of the media cognitive category "sovereignty" in the modern political discourse. The political narratives were the study material. They were taken in the amount of 980 documents from the official online newspaper Kommersant of 2021-2022. The aim of the article is linguistic and discourse modeling of the media cognitive category "sovereignty" in the modern political discourse. Methodology and research methods. Adhering to the traditional three-term division into discursive, communicative and lexico-grammatical levels of description for communication science, we present the communicative-discursive model “sovereignty” based on the materials of the official Russian media in 2021–2022. The article uses the research methods of linguoconceptology, linguoculturology, such as modeling concepts, methods of component lexical analysis that help to establish the seme composition of individual lexemes; and there is also lexicographic analysis. Results. According to the analysis, the media cognitive category "sovereignty" is represented as a multicomponent structure consisting of a certain set of elements, parts, components, although the full structure is not declared or described. This leads to the conclusion about inaccurate, deliberately distorted modeling from the media. The article shows that modern political discourse provides a field for information war and models the category "sovereignty" haphazardly, non-terminologically, replacing and obscuring the meanings of the power, state, nation, people, private industries and human livelihood. Metaphorically, the political category "sovereignty" in the official media names and tries to explain the most complex phenomena of our modern world, but it does it with a great deal of uncertainty and vagueness, maximally generalizing and masking the meanings necessary for public consciousness in order to manipulate in the information war. “Sovereignty” seems to be a kind of participant in “combat” operations of this war, it takes a certain side and has enemies and allies, it is attacked, but it, in turn, defends itself, needs protection and support. The category "sovereignty" as a tool of manipulation dictates, directs perception, makes perceive current events in a distorted way, serves as a manipulative scale of evaluation and value. The scientific novelty of the study lies in the systematization of various aspects of the representation of the sovereignty category as a fragment of the world's political picture. The practical significance of the study lies in the use of modeling methods for various text-discursive fragments in the communicative and linguo-discursive aspects, which is aimed at clarifying existing models and constructing and interpreting the latest ones.
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