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The Impact of Trust on Job Performance in Organisations 组织中信任对工作绩效的影响
Pub Date : 2016-04-01 DOI: 10.7595/MANAGEMENT.FON.2016.0028
Ana Nešić, D. Lalic
In circumstances governed by consistent change in all aspects of business, trust represents a significant factor in the behavioural patterns of organisations. Of great importance for a successful communication in organisations is understanding the levels of trust among staff, employees and their management, and trust in the organisation itself. Trust is a cohesive and motivating factor in work groups. Also, based on trust are identification and commitment to the organisation, as well as the relationships of employees. In successful organisations special attention is given to the problems of trust and mistrust. This work considers different theoretical concepts of how trust is created and maintained in organisations, different dimensions of organisational trust, as well as the effects of trust in organisational performance.
在商业各方面不断变化的情况下,信任是组织行为模式中的一个重要因素。对于组织中成功的沟通非常重要的是了解员工,员工及其管理人员之间的信任程度,以及对组织本身的信任。在工作团队中,信任是一种凝聚力和激励因素。此外,基于信任的是对组织的认同和承诺,以及员工之间的关系。在成功的组织中,人们特别注意信任和不信任的问题。这项工作考虑了信任是如何在组织中创建和维持的不同理论概念,组织信任的不同维度,以及信任对组织绩效的影响。
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引用次数: 6
Impact of Advertising Appeals on Purchase Intention 广告诉求对购买意愿的影响
Pub Date : 2016-04-01 DOI: 10.7595/MANAGEMENT.FON.2016.0025
P. Jovanović, Tamara Vlastelica, S. Kostić
Companies use various appeals in their advertising practice to impact consumers’ attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rational or the emotional motives of the consumer to purchase of the advertised product. Since there is no general pattern for the use of appeals and the success of an advertising message, this study aims to explore the impact of the emotional and rational advertising appeals on the purchase intention. The results of the empirical research, conducted using the focus groups method, are shown in this paper and the focus group participants were members of the student population.The research results indicate that different advertising appeals may have a different impact on the consumer’s purchase intention; in case of women, the emotional appeal has a stronger impact while for men it is the rational appeal, while “fear appeal” proved to be effective to a certain point, after which it causes selective perception and rejection. This implies that depending on the product, its purpose and target group, advertisers can choose the type of appeal, combination of the appeals and their creative presentation, based on the empirical confirmation of the efficiency the approach.
企业在广告实践中运用各种诉求,通过广告来影响消费者的态度和购买意愿。广告诉求可分为理性诉求和情感诉求,取决于企业是希望影响消费者购买广告产品的理性动机还是情感动机。由于诉求的使用和广告信息的成功并没有统一的模式,本研究旨在探讨情感诉求和理性诉求对购买意愿的影响。本文采用焦点小组法进行了实证研究,结果如图所示,焦点小组的参与者是学生群体中的成员。研究结果表明,不同的广告诉求可能对消费者的购买意愿产生不同的影响;对女性来说,情感诉求的影响更大,而对男性来说是理性诉求,而“恐惧诉求”在一定程度上被证明是有效的,超过一定程度就会引起选择性的感知和排斥。这意味着,根据产品,其目的和目标群体,广告商可以选择申诉的类型,申诉的组合和他们的创意呈现,基于经验的有效性方法的确认。
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引用次数: 20
Is the Public Sector of Serbia Ready for the Entrepreneurial Concept 塞尔维亚的公共部门准备好迎接创业概念了吗
Pub Date : 2016-03-01 DOI: 10.7595/MANAGEMENT.FON.2016.0004
Jasmina Omerbegović-Bijelović, Z. Rakićević, A. Vučinić
Entrepreneurship in the public sector is a form of entrepreneurship which is currently being implemented in public companies, state and/or local government and public institutions. It is often recognized as part of operations management because it relies on: the operations that change conditions of enterprises, ideas, innovation, resources, actions, planning, and other areas of operations management. This paper is part of the survey on entrepreneurship in the public sector of Serbia, which was carried out by the FOS Center for Entrepreneurship and SMEs in 2014 by interviewing 65 employees in the public sector. The aim of the survey was to explore whether the Serbian public sector was ready for entrepreneurial concept - through public sector employees’ awareness of the concept of entrepreneurship, as well as through the application of entrepreneurial practice in public enterprises and organizations. The results showed a low level of employees’ awareness of the entrepreneurship concept, as well as a low level of implementation of this concept in the public sector of Serbia. Based on the results presented in this paper, it can be concluded that it is necessary to stimulate the development of entrepreneurship concept in the public sector, primarily by further informing management and employees of the public sector about the potentials of entrepreneurship, and also educating them to use the possibilities and opportunities for the application of this concept.
公共部门的企业家精神是目前在公共公司、州和/或地方政府和公共机构实施的一种企业家精神。它通常被认为是运营管理的一部分,因为它依赖于:改变企业状况的运营、理念、创新、资源、行动、计划和运营管理的其他领域。本文是塞尔维亚公共部门创业调查的一部分,该调查由FOS创业与中小企业中心于2014年进行,采访了65名公共部门员工。调查的目的是通过公共部门雇员对企业家精神概念的认识,以及通过在公共企业和组织中应用企业家精神实践,探讨塞尔维亚公共部门是否为企业家精神概念做好了准备。结果显示,塞尔维亚的雇员对创业概念的认识水平较低,在公共部门对这一概念的实施水平也较低。基于本文提出的结果,可以得出结论,有必要促进创业理念在公共部门的发展,主要是通过进一步告知公共部门的管理人员和雇员创业的潜力,并教育他们利用应用这一理念的可能性和机会。
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引用次数: 1
Technology and Innovation Management Indicators and Assessment Based on Government Performance 基于政府绩效的技术创新管理指标与评价
Pub Date : 2016-03-01 DOI: 10.7595/MANAGEMENT.FON.2016.0001
S. Marinković, Jovana Rakićević, M. Jakšić
Throughout large global databases, such as OECD, UNDP, ITU, Eurostat, World Bank, and Statistical offices of countries, there are many indicators that refer to Technology and Innovation Management (TIM) performance of countries. However, a question arises of how to classify and systematically analyze these indicators in terms of measuring, monitoring and enhancing TIM performance at a national level. More specifically, in this paper we pose a question of how to assess the government performance in TIM, as one aspect of the Triple Helix model. Therefore, we use a model of thirty-nine indicators which are classified according to three main management functions: planning, organizing and control, observed as input, process and output, respectively. More importantly, we analyze the relations that exist between these three categories of indicators. Planning indicators are observed as the investments in technological and innovative activities; organizing indicators include the infrastructure, public administration efficiency and cooperation support, while control indicators refer to the national economy R&D, transfer effects and entrepreneurship outcomes. The model is tested for assessing and comparing government performance in TIM for three countries: Serbia, Croatia and Slovenia, for the time period 2007-2012. Finally, as a feedback in the model, we used scores of the countries according to the Global Innovation Index and the Global Competitiveness Index, to verify the results and provide the final conclusion.
在经合组织、开发计划署、国际电联、欧盟统计局、世界银行和各国统计局等大型全球数据库中,有许多指标涉及各国的技术和创新管理(TIM)绩效。但是,出现了一个问题,即如何在国家一级对这些指标进行分类和系统地分析,以衡量、监测和加强TIM的业绩。更具体地说,在本文中,我们提出了如何评估政府绩效的问题,作为三螺旋模型的一个方面。因此,我们使用了一个包含39个指标的模型,这些指标根据三个主要的管理功能进行分类:计划、组织和控制、观察作为输入、过程和输出。更重要的是,我们分析了这三类指标之间存在的关系。规划指标被视为对技术和创新活动的投资;组织指标包括基础设施、公共管理效率和合作支持度,控制指标包括国民经济研发、转移效应和创业成果。对该模型进行了测试,以评估和比较塞尔维亚、克罗地亚和斯洛文尼亚这三个国家2007-2012年在TIM中的政府表现。最后,作为模型的反馈,我们使用各国根据全球创新指数和全球竞争力指数的得分来验证结果并提供最终结论。
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引用次数: 4
Contemporary Indian Management Practices in the Dynamic Emerging Market Economy 当代印度管理实践在动态的新兴市场经济
Pub Date : 2016-03-01 DOI: 10.7595/MANAGEMENT.FON.2016.0005
V. Milicevic, Adam Sofronijević, G. Milosavljević
The paper deals with successful Indian management practices in the rapidly growing Indian emerging economy. The focus is on the connection between culture, management, business and information and communication technologies (ICT). Specific aspects and challenges of Indian management are analysed in the context of comparative management, in a complex global environment. There is also a focus on the roots of success and business performance of prominent Indian companies. The analysis is based on relevant new data. The importance of identifying business opportunities by managers and developing innovative business models is explained from the aspect of the predicted rapid growth and sustainable development of the globally oriented Indian economy in the future period.
本文探讨了印度在快速发展的新兴经济体中成功的管理实践。重点是文化、管理、商业和信息通信技术(ICT)之间的联系。在复杂的全球环境中,在比较管理的背景下分析了印度管理的具体方面和挑战。还有一个重点是成功的根源和杰出的印度公司的业务表现。这一分析是基于相关的新数据。从全球导向的印度经济在未来一段时间内预计的快速增长和可持续发展的角度,解释了管理者识别商业机会和开发创新商业模式的重要性。
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引用次数: 1
Evaluation of Sustainable Mobility Measures Using Fuzzy COPRAS Method 基于模糊COPRAS方法的可持续交通措施评价
Pub Date : 2016-03-01 DOI: 10.7595/MANAGEMENT.FON.2016.0006
Tanja Parezanović, Nataša Bojković, Marijana Petrović, S. P. Tarle
The process of decision making in a complex system such as transport is often conducted in the presence of a large number of criteria that are often conflicting and whose values are expressed in different units. This paper presents a multi-criteria decision making (MCDM) approach for evaluating sustainable mobility measures based on qualitative information. The usage of both types of criteria (or only qualitative) in the process of evaluation of sustainable mobility measures is possible thanks to the fuzzy expansion of the multi-criteria decision making methods. The proposed procedure for the evaluation of sustainable mobility measures encompasses selection of measures, criteria and ranking selected measures using the fuzzy COPRAS method. The aim of the proposed method is ranking sustainable mobility measures on the basis of previous experiences. The method enables cities that have not yet implemented these measures to gain an insight into what to expect and establish priorities. The paper demonstrates the potentials and suitability of fuzzy COPRAS in making decisions on mobility measures. Accordingly, twenty six measures are evaluated and the most promising ones have been obtained.
在运输等复杂系统中,决策过程通常是在存在大量标准的情况下进行的,这些标准往往相互冲突,其价值以不同的单位表示。本文提出了一种基于定性信息的多准则决策(MCDM)方法来评价可持续交通措施。由于多准则决策方法的模糊扩展,在评价可持续流动性措施的过程中可以同时使用两种标准(或仅使用定性标准)。拟议的可持续流动性措施评价程序包括选择措施、标准和使用模糊COPRAS方法对选定措施进行排序。拟议方法的目的是根据以往的经验对可持续流动性措施进行排名。该方法使尚未实施这些措施的城市能够深入了解预期的情况并确定优先事项。本文论证了模糊COPRAS在流动性措施决策中的潜力和适用性。据此,对26项措施进行了评价,得出了最有希望的措施。
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引用次数: 7
The Impact of FDI on the Economic Growth of Serbia FDI对塞尔维亚经济增长的影响
Pub Date : 2016-03-01 DOI: 10.7595/MANAGEMENT.FON.2016.0003
Miloš Parežanin, Sandra Jednak, Dragana Kragulj
This paper analyzes the impact of foreign direct investment on the economic growth of the Republic of Serbia. The aim is to analyze the effects of the economic crisis on foreign direct investment impact on the economic performance of the Serbian economy. This paper analyzes the period of 2000 - 2014, using the Inward FDI Performance Index and Pearson’s coefficient of simple linear correlation. The period before the economic crises (2000-2007) and the period after the beginning of the economic crisis (2008-2014) are analyzed separately, in order to observe the linear correlation between FDI and economic growth. The results of the research speak in favor of the existence of a strong and statistically significant correlation between FDI and observed macroeconomic indicators in the period of 2000-2007. The second sub-period was characterized by an absence correlation between FDI inflows and all the observed macroeconomic indicators. The results for the period of 2008-2014 can be explained by the effects of the global crisis on the Serbian economy and the deterioration of all macroeconomic indicators in the given period. Effects of the crisis on the Serbian economy were very strong.
本文分析了外商直接投资对塞尔维亚共和国经济增长的影响。目的是分析经济危机对外国直接投资对塞尔维亚经济表现的影响。本文采用外商直接投资绩效指数和皮尔逊简单线性相关系数对2000 - 2014年进行了分析。为了观察FDI与经济增长之间的线性相关性,我们将经济危机前(2000-2007年)和危机开始后(2008-2014年)分别进行分析。研究结果表明,在2000-2007年期间,FDI与观察到的宏观经济指标之间存在着强烈的、统计上显著的相关性。第二个分时期的特点是外国直接投资流入与所有观察到的宏观经济指标之间缺乏相关性。2008-2014年期间的结果可以用全球危机对塞尔维亚经济的影响以及给定时期所有宏观经济指标的恶化来解释。这场危机对塞尔维亚经济的影响非常大。
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引用次数: 5
Drivers of Performance Measurement Use: Empirical Evidence from Serbia 绩效评估使用的驱动因素:来自塞尔维亚的经验证据
Pub Date : 2016-03-01 DOI: 10.7595/MANAGEMENT.FON.2016.0002
Miloš Milosavljević, Nemanja Milanović, Sladjana Benkovic
In the last decades, the interest of academics and practitioners for the efficiency of performance measurement system use has grown rapidly. The aim of this paper is to examine, articulate and test the relationship between maturity of performance measurement systems, strategic compliance of performance measurement and managerial orientation, on one side, and the portfolio of performance measurement uses, on the other. Data were collected from 86 Serbian companies. The results indicate that the most influential factor for diversified use of performance measurement is the maturity of the system. The paper also discusses theoretical contributions, implications for managers and scholars, and recommendations for decision-makers.
在过去的几十年里,学术界和实践者对绩效评估系统使用效率的兴趣迅速增长。本文的目的是检查、阐明和测试绩效衡量系统的成熟度、绩效衡量的战略遵从性和管理导向之间的关系,以及绩效衡量用途的组合,另一方面。数据收集自86家塞尔维亚公司。结果表明,影响绩效评估多样化应用的最主要因素是系统的成熟度。本文还讨论了理论贡献、对管理者和学者的启示以及对决策者的建议。
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引用次数: 3
ERP and CRM Data Integration ERP和CRM数据集成
Pub Date : 2016-03-01 DOI: 10.7595/MANAGEMENT.FON.2016.0008
Ž. Tomić, M. Jovanović
The CRM and ERP systems are usually obtained and implemented separately and at different times. Quite often they are purchased from different sellers and producers, and implemented by different teams.As a rule, the CRM and ERP systems contain separate databases even if they come from the same manufacturer. Such separately kept databases also lead to separate basic records (identifiers), which primarily relate to business partners, items and services. This may create problems with updating and maintaining consistency of the data within the information system of a company. The CRM and ERP systems usually overlap in certain segments of business processes (e.g., orders, order confirmations, quotations, etc.), thus potentially creating redundant information and documents. More often than not, the CRM and ERP also differ in terms of technology, both by their vertical architectures and with regard to the DBMS and API support. The objective of this paper is to generate an ERP-CRM integration data model by way of optimising the relevant processes and costs, and to provide details about the processes of integration of the logical and physical data models. The structural integration of the ERP-CRM databases provide the integration services that ensure all the necessary functionalities in various interface logics and technologies with regard to software solutions and applications given, or used for local adaptations of the existing ERP and CRM applications.
CRM和ERP系统通常是分开获得和实施的,并且在不同的时间。它们通常是从不同的卖家和生产商那里购买的,并由不同的团队执行。通常,CRM和ERP系统包含单独的数据库,即使它们来自同一制造商。这种单独保存的数据库也会产生单独的基本记录(标识符),这些记录主要与业务伙伴、项目和服务有关。这可能会在更新和维护公司信息系统内数据的一致性方面产生问题。CRM和ERP系统通常在业务流程的某些部分重叠(例如,订单、订单确认、报价等),因此可能产生冗余的信息和文档。通常情况下,CRM和ERP在技术方面也有所不同,包括垂直架构和DBMS和API支持。本文的目的是通过优化相关流程和成本来生成ERP-CRM集成数据模型,并提供有关逻辑和物理数据模型集成过程的详细信息。ERP-CRM数据库的结构集成提供了集成服务,以确保与软件解决方案和应用程序相关的各种接口逻辑和技术中的所有必要功能,或用于现有ERP和CRM应用程序的本地调整。
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引用次数: 2
FDI by Economic Activities and Investment Incentives in Bulgaria and Serbia 保加利亚和塞尔维亚的经济活动和投资激励的外国直接投资
Pub Date : 2015-12-01 DOI: 10.7595/MANAGEMENT.FON.2015.0026
Biljana Stankov, J. Markov, I. Milošević
Since 2007, when Bulgaria became a full member of the EU and 2012, when Serbia was granted the status of candidate for EU membership, these countries have become very attractive investment destinations. The object of this research is the movements of FDI in the mentioned countries in 2013 and their structure by economic activities. The scientific problem is related to the positive effects of FDI on the host country, making an attractive investment environment, creating incentives for foreign investors and comparing the structure of FDI in Bulgaria and Serbia with simultaneous comparison with the European average. It may be noted that this is a current theoretical and empirical research that deals with modern state of the subject. The necessary quantitative data have been collected using the desk method and using the secondary data source and the method of description as well as the comparative method were used in the ensuing analysis. The aim of the study is to, by applying the above methods, determine the most attractive investment areas, analyze the current investment incentives and provide recommendations on adjustments to be made to improve the actual investment strategies and create attractive investment locations in Bulgaria and Serbia.
自2007年保加利亚成为欧盟正式成员国和2012年塞尔维亚获得欧盟候选国地位以来,这些国家已成为非常有吸引力的投资目的地。本文的研究对象是上述国家2013年FDI的变动及其经济活动结构。科学问题涉及外国直接投资对东道国的积极影响,创造有吸引力的投资环境,为外国投资者创造奖励,并将保加利亚和塞尔维亚的外国直接投资结构同时与欧洲平均水平进行比较。值得注意的是,这是一项当前的理论和实证研究,涉及该主题的现代状态。使用桌面法和辅助数据源收集了必要的定量数据,在随后的分析中使用了描述法和比较法。这项研究的目的是通过采用上述方法,确定最具吸引力的投资领域,分析目前的投资激励措施,并就应作出的调整提出建议,以改进实际的投资战略,并在保加利亚和塞尔维亚创造具有吸引力的投资地点。
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引用次数: 6
期刊
Management: Journal for Theory and Practice Management
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