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Frontiers in Operations: Employees vs. Contractors: An Operational Perspective 运营前沿:雇员与承包商:运营视角
Pub Date : 2024-05-17 DOI: 10.1287/msom.2023.0029
Ilan Lobel, Sébastien Martin, Haotian Song
Problem definition: We consider a platform’s problem of how to staff its operations given the possibilities of hiring employees and setting up a contractor marketplace. We aim to understand the operational difference between these two work arrangement models. Methodology/results: We consider a model where demand is not only stochastic but also evolving over time, which we capture via a state of the world that determines the demand distribution. In the case of employees, the platform controls the number of employee hours it uses for serving demand, whereas in the case of contractors, it sets the wage paid to them per utilized hour. We show that although the employee problem is equivalent to a standard newsvendor, the contractor one corresponds to an unusual version of the newsvendor model where utilization is the control variable. Managerial implications: This distinction makes the contractor model more flexible, allowing us to prove that it performs significantly better, especially if the order of magnitude of demand is unknown. Meanwhile, hybrid solutions that combine both employees and contractors have complex optimal solutions and offer relatively limited benefits relative to a contractor marketplace. History: This paper has been accepted in the Manufacturing & Service Operations Management Frontiers in Operations Initiative. Funding: This research was partially supported by the National Natural Science Foundation of China [Grant 71821002]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2023.0029 .
问题定义:我们考虑的是一个平台在雇佣员工和建立承包商市场的可能性下如何为其运营配备人员的问题。我们的目标是了解这两种工作安排模式之间的运作差异。方法/结果:我们考虑的模型是,需求不仅是随机的,而且随着时间的推移而不断变化,我们通过决定需求分布的世界状态来捕捉这种变化。对于雇员,平台控制用于满足需求的雇员小时数,而对于承包商,平台设定支付给他们的每小时工资。我们的研究表明,虽然雇员问题等同于标准的新闻供应商问题,但承包商问题则对应于新闻供应商模型的一个不同寻常的版本,即利用率是控制变量。对管理的影响:这种区别使承包商模型更加灵活,使我们能够证明它的性能明显更好,尤其是在需求数量级未知的情况下。同时,结合了雇员和承包商的混合解决方案具有复杂的最优解,与承包商市场相比,其优势相对有限。历史:本文已被 "制造与服务运营管理运营前沿"(Manufacturing & Service Operations Management Frontiers in Operations Initiative)收录。资助:本研究得到国家自然科学基金[批准号:71821002]的部分资助。补充材料:在线附录见 https://doi.org/10.1287/msom.2023.0029 。
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引用次数: 0
The Effects of Selling Formats and Upstream Competition on Product Pricing and Quality Design 销售形式和上游竞争对产品定价和质量设计的影响
Pub Date : 2024-05-14 DOI: 10.1287/msom.2022.0470
L. Hsiao, Xin Ma, Ying‐Ju Chen
Problem definition: In practice, consumers are directly or indirectly connected with branded manufacturers through intermediaries across industries. In this paper, we explore the effects of different selling formats on product quality and price depending on consumer valuations in a market. We employ a distribution family to comprehensively capture the heterogeneity of consumer valuations. Motivated by realistic phenomena, consumer valuations are used to investigate strategic decisions under different selling formats that are not trivial to analyze. Methodology/results: We develop game-theoretical models to examine the equilibrium decisions of stakeholders. The impact of consumer valuations is investigated and validated using sensitivity analysis, and the results are connected to practice. First, we find that agency selling induces a premium quality and maximizes the channel profit; remarkably, a nonmonotonic (approximate U-shaped) relationship exists between the agency fee and consumer valuations. A higher consumer surplus can be achieved in an agency selling channel compared with a reselling channel, particularly when targeting a mass of high-end consumers. Second, by examining distinct consumer valuations, maintaining top-notch quality and the highest price in an agency selling channel is not universally viable under some conditions. Third, in the case of production-level competition, an agency selling format tends to cause product quality to vary noticeably. Moreover, in the hybrid selling channel, in contrast to agency selling, the high-type manufacturer reduces both quality and price, which bolsters the overall profits of the channel and the consumer surplus. Managerial implications: Branded manufacturers can efficiently respond to individualized consumer needs in a centralized distribution channel. In contrast, for selling basic products, the reselling channel could contribute to achieving economies of scale and offering competitive prices. In the agency selling channel, standardized pricing determined by branded manufacturers can create a consistent perception of product quality throughout the distribution network. Funding: The research of L. Hsiao was supported by Ministry of Science and Technology (now National Science and Technology Council), Grant/Award Number: MOST 110-2410-H-005-016-MY3. The research of Y.-J. Chen was supported by the HK RGC General Research Fund [GRF 16500821, GRF 16501722, and HKUST C6020-21GF]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2022.0470 .
问题定义:在实践中,消费者通过跨行业的中间商直接或间接地与品牌制造商建立联系。在本文中,我们探讨了不同销售形式对产品质量和价格的影响,这取决于市场中消费者的评价。我们采用分布族来全面捕捉消费者估值的异质性。在现实现象的激励下,我们利用消费者估值来研究不同销售形式下的战略决策,而这些战略决策的分析并不简单。方法/结果:我们建立了博弈论模型来研究利益相关者的均衡决策。通过敏感性分析研究和验证了消费者估值的影响,并将结果与实践相结合。首先,我们发现代理销售会诱导溢价质量,并使渠道利润最大化;值得注意的是,代理费和消费者估值之间存在非单调(近似 U 型)关系。与转售渠道相比,代理销售渠道可以获得更高的消费者剩余,尤其是在面向大批高端消费者时。其次,通过研究不同的消费者价值,在某些条件下,在代理销售渠道中保持一流的质量和最高的价格并不是普遍可行的。第三,在生产层面竞争的情况下,代理销售形式往往会造成产品质量的明显差异。此外,在混合销售渠道中,与代理销售不同,高类型制造商会同时降低质量和价格,从而提高渠道的整体利润和消费者剩余。管理意义:品牌制造商可以在集中的销售渠道中有效地满足消费者的个性化需求。相反,对于基本产品的销售,转售渠道有助于实现规模经济,并提供有竞争力的价格。在代理销售渠道中,由品牌制造商确定的标准化定价可以在整个分销网络中形成一致的产品质量观念。资金来源L. Hsiao 的研究得到了科技部(现为国家科学技术委员会)的支持,拨款/奖励编号为Most 110-2410-H-005-016-MY3。陈永杰的研究得到香港研资局一般研究基金[GRF 16500821, GRF 16501722, and HKUST C6020-21GF]的资助。补充材料:在线附录见 https://doi.org/10.1287/msom.2022.0470 。
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引用次数: 0
Acknowledgments to Editors and Reviewers (2023) 致编辑和审稿人(2023 年)的谢辞
Pub Date : 2024-05-01 DOI: 10.1287/msom.2024.ack.v26.n3
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引用次数: 0
Content Promotion for Online Content Platforms with the Diffusion Effect 利用扩散效应促进在线内容平台的内容推广
Pub Date : 2024-03-13 DOI: 10.1287/msom.2022.0172
Yunduan Lin, Mengxin Wang, Heng Zhang, Renyu Zhang, Zuo-Jun Max Shen
Problem definition: Content promotion policies are crucial for online content platforms to improve content consumption and user engagement. However, traditional promotion policies generally neglect the diffusion effect within a crowd of users. In this paper, we study the candidate generation and promotion optimization (CGPO) problem for an online content platform, emphasizing the incorporation of the diffusion effect. Methodology/results: We propose a diffusion model that incorporates platform promotion decisions to characterize the adoption process of online content. Based on this diffusion model, we formulate the CGPO problem as a mixed-integer program with nonconvex and nonlinear constraints, which is proved to be NP-hard. Additionally, we investigate methods for estimating the diffusion model parameters using available online platform data and introduce novel double ordinary least squares (D-OLS) estimators. We prove the submodularity of the objective function for the CGPO problem, which enables us to find an efficient [Formula: see text]-approximation greedy solution. Furthermore, we demonstrate that the D-OLS estimators are consistent and have smaller asymptotic variances than traditional ordinary least squares estimators. By utilizing real data from a large-scale video-sharing platform, we show that our diffusion model effectively characterizes the adoption process of online content. Compared with the policy implemented on the platform, our proposed promotion policy increases total adoptions by 49.90%. Managerial implications: Our research highlights the essential role of diffusion in online content and provides actionable insights for online content platforms to optimize their content promotion policies by leveraging our diffusion model. Funding: R. Zhang is grateful for the financial support from the Hong Kong Research Grants Council General Research Fund [Grants 14502722 and 14504123] and the National Natural Science Foundation of China [Grant 72293560/72293565]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2022.0172 .
问题定义:内容推广政策对于在线内容平台提高内容消费和用户参与度至关重要。然而,传统的推广政策通常会忽视用户群的扩散效应。本文研究了在线内容平台的候选者生成和推广优化(CGPO)问题,强调了扩散效应的融入。方法/结果:我们提出了一个包含平台推广决策的扩散模型,以描述在线内容的采用过程。基于该扩散模型,我们将 CGPO 问题表述为一个具有非凸和非线性约束的混合整数程序,并证明该程序具有 NP 难度。此外,我们还研究了利用现有在线平台数据估算扩散模型参数的方法,并引入了新颖的双普通最小二乘法(D-OLS)估算器。我们证明了 CGPO 问题目标函数的亚模块性,这使我们能够找到一个高效的[公式:见正文]近似贪婪解。此外,我们还证明了 D-OLS 估计器与传统的普通最小二乘估计器相比,具有一致性和更小的渐近方差。通过利用一个大型视频共享平台的真实数据,我们证明了我们的扩散模型能有效描述在线内容的采用过程。与平台上实施的政策相比,我们提出的推广政策使总采用率提高了 49.90%。管理意义:我们的研究强调了扩散在网络内容中的重要作用,并为网络内容平台提供了可操作的见解,使其能够利用我们的扩散模型优化其内容推广政策。资助:R. Zhang 感谢香港研究资助局一般研究基金[Grants 14502722 and 14504123]和国家自然科学基金[Grant 72293560/72293565]的资助。补充材料:在线附录见 https://doi.org/10.1287/msom.2022.0172 。
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引用次数: 0
Collaborative Vehicle-to-Grid Operations in Frequency Regulation Markets 频率调节市场中的车联网协作运行
Pub Date : 2024-03-12 DOI: 10.1287/msom.2022.0133
Ho‐Yin Mak, Runyu Tang
Problem definition: We study the operations of electric vehicles (EVs) providing frequency regulation services to the electric grid in vehicle-to-grid (V2G) systems. In particular, individually owned EVs collaboratively bid in the regulation market, coordinated by a platform that operates the network of charging equipment. We study how the platform determines optimal pricing incentives for drivers to plug in their EVs, accounting for heterogeneous driving schedules. Methodology/results: We model the platform’s pricing optimization problem as a bilevel program: At the upper level, the platform determines hourly rebates for EV owners to plug in their EVs and capacity bids in the regulation market; at the lower level, individual travelers optimize their travel and charging schedules in response to pricing incentives. To account for uncertainties and heterogeneity in regulation market prices and travel patterns, we adopt distributionally robust optimization techniques to formulate the problem as a mixed-integer second-order cone program. We conduct a computational study based on the California Household Travel Survey data set and actual frequency regulation prices. Our results show that the ability to offer time-varying rebates and install workplace chargers can significantly improve the V2G platform’s expected profits. Managerial implications: As EV adoption progresses past the nascent stage, V2G business models become more viable. Successful implementation of V2G provides economic incentive for switching to EVs, potentially helps sustain adoption growth, and complements the growth of renewable power by helping stabilize the grid. Our findings shed light on the design of driver incentives for V2G systems. Funding: R. Tang acknowledges support from the National Natural Science Foundation of China [Grant 72201206]. Supplemental Material: The online appendices are available at https://doi.org/10.1287/msom.2022.0133 .
问题定义:我们研究在车对网(V2G)系统中为电网提供频率调节服务的电动汽车(EV)的运行。特别是,在充电设备网络运营平台的协调下,个人拥有的电动汽车在调频市场上协同竞价。我们研究了该平台如何在考虑到不同驾驶时间表的情况下,为驾驶员插入电动汽车确定最优定价激励。方法/结果:我们将平台的定价优化问题建模为一个两级程序:在上层,平台确定电动汽车车主插入电动汽车的每小时回扣以及调节市场的容量出价;在下层,个人旅行者根据定价激励措施优化其旅行和充电时间表。为了考虑调控市场价格和出行模式的不确定性和异质性,我们采用了分布稳健优化技术,将问题表述为混合整数二阶锥形程序。我们基于加州家庭出行调查数据集和实际频率调节价格进行了计算研究。我们的结果表明,提供随时间变化的返利和安装工作场所充电器的能力可以显著提高 V2G 平台的预期利润。管理意义:随着电动汽车的采用逐渐渡过萌芽阶段,V2G 商业模式变得更加可行。V2G 的成功实施为转向电动汽车提供了经济激励,可能有助于维持采用率的增长,并通过帮助稳定电网来补充可再生能源的增长。我们的研究结果为设计 V2G 系统的驱动激励机制提供了启示。资助:R. Tang 感谢国家自然科学基金项目[批准号:72201206]的支持。补充材料:在线附录见 https://doi.org/10.1287/msom.2022.0133 。
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引用次数: 0
Multiportfolio Optimization: A Fairness-Aware Target-Oriented Model 多投资组合优化:公平意识目标导向模型
Pub Date : 2024-03-05 DOI: 10.1287/msom.2021.0363
Xiaoqiang Cai, Daniel Zhuoyu Long, Gen Yu, Lianmin Zhang
Problem definition: We consider a multiportfolio optimization problem in which nonlinear market impact costs result in a strong dependency of one account’s performance on the trading activities of the other accounts. Methodology/results: We develop a novel target-oriented model that jointly optimizes the rebalancing trades and the split of market impact costs. The key advantages of our proposed model include the consideration of clients’ targets on investment returns and the incorporation of distributional uncertainty. The former helps fund managers to circumvent the difficulty in identifying clients’ utility functions or risk parameters, whereas the latter addresses a practical challenge that the probability distribution of risky asset returns cannot be fully observed. Specifically, to evaluate the quality of multiple portfolios’ investment payoffs in achieving targets, we propose a new class of performance measures, called fairness-aware multiparticipant satisficing (FMS) criteria. These criteria can be extended to encompass distributional uncertainty and have the salient feature of addressing the fairness issue with the collective satisficing level as determined by the least satisfied participant. We find that, structurally, the FMS criteria have a dual connection with a set of risk measures. For multiportfolio optimization, we consider the FMS criterion with conditional value-at-risk being the underlying risk measure to further account for the magnitude of shortfalls against targets. The resulting problem, although nonconvex, can be solved efficiently by solving an equivalent converging sequence of tractable subproblems. Managerial implications: For the multiportfolio optimization problem, the numerical study shows that our approach outperforms utility-based models in achieving targets and in out-of-sample performance. More generally, the proposed FMS criteria provide a new decision framework for operational problems in which the decision makers are target-oriented rather than being utility maximizers and issues of fairness and ambiguity should be considered. Funding: This work was supported by the Hong Kong Research Grants Council [Grants 14210821, 16204521], Leading Talent Program of Guangdong Province [Grant 2016LJ06D703], and the National Natural Science Foundation of China [Grants 71971187, 72171156, 72231002, 72331009]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2021.0363 .
问题定义:我们考虑的是一个多投资组合优化问题,在这个问题中,非线性市场影响成本导致一个账户的业绩对其他账户的交易活动具有很强的依赖性。方法/结果:我们开发了一个新颖的目标导向模型,该模型可共同优化再平衡交易和市场影响成本的分摊。我们提出的模型的主要优势包括考虑客户的投资收益目标和分布的不确定性。前者有助于基金经理规避识别客户效用函数或风险参数的困难,而后者则解决了风险资产收益概率分布无法完全观测的实际难题。具体来说,为了评估多个投资组合在实现目标过程中的投资回报质量,我们提出了一类新的绩效衡量标准,称为公平感知多参与者满意度(FMS)标准。这些标准可以扩展到包括分配的不确定性,其显著特点是通过由满意度最低的参与者决定的集体满意度水平来解决公平性问题。我们发现,从结构上看,FMS 准则与一组风险度量具有双重联系。对于多投资组合优化,我们认为 FMS 准则以条件风险价值为基础风险度量,以进一步考虑与目标的差距大小。由此产生的问题虽然是非凸问题,但可以通过求解一连串等价收敛的可处理子问题来有效解决。对管理的影响:对于多投资组合优化问题,数值研究表明,我们的方法在实现目标和样本外性能方面优于基于效用的模型。更广泛地说,所提出的 FMS 标准为业务问题提供了一个新的决策框架,在这些问题中,决策者是以目标为导向的,而不是效用最大化者,因此应考虑公平性和模糊性问题。资助:本研究得到香港研究资助局[资助14210821, 16204521]、广东省领军人才计划[资助2016LJ06D703]和国家自然科学基金[资助71971187, 72171156, 72231002, 72331009]的支持。补充材料:在线附录见 https://doi.org/10.1287/msom.2021.0363 。
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引用次数: 0
Minimax Regret Robust Screening with Moment Information 利用时刻信息进行最小回归稳健筛选
Pub Date : 2024-02-22 DOI: 10.1287/msom.2023.0072
Shixin Wang, Shaoxuan Liu, Jiawei Zhang
Problem definition: We study a robust screening problem where a seller attempts to sell a product to a buyer knowing only the moment and support information of the buyer’s valuation distribution. The objective is to maximize the competitive ratio relative to an optimal hindsight policy equipped with full valuation information. Methodology/results: We formulate the robust screening problem as a linear programming problem, which can be solved efficiently if the support of the buyer’s valuation is finite. When the support of the buyer’s valuation is continuous and the seller knows the mean and the upper and lower bounds of the support for the buyer’s valuation, we show that the optimal payment is a piecewise polynomial function of the valuation with a degree of at most two. Moreover, we derive the closed-form competitive ratio corresponding to the optimal mechanism. The optimal mechanism can be implemented by a randomized pricing mechanism whose price density function is a piecewise inverse function adjusted by a constant. When the mean and variance are known to the seller, we propose a feasible piecewise polynomial approximation of the optimal payment function with a degree of at most three. We also demonstrate that the optimal competitive ratio exhibits a logarithmic decay with respect to the coefficient of variation of the buyer’s valuation distribution. Managerial implications: Our general framework provides an approach to investigating the value of moment information in the robust screening problem. We establish that even a loose upper bound of support or a large variance can guarantee a good competitive ratio. Funding: The research of S. Liu is partly supported by the National Natural Science Foundation of China [Grant NSFC-72072117]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2023.0072 .
问题定义:我们研究的是一个稳健筛选问题,即卖方在只知道买方估值分布的时刻和支持信息的情况下,试图向买方出售产品。我们的目标是,相对于具备完整估值信息的最优后见之明政策,最大化竞争比率。方法/结果:我们将稳健筛选问题表述为一个线性规划问题,如果买方估值的支持度是有限的,这个问题就可以有效解决。当买方估值的支持是连续的,且卖方知道买方估值的平均值和支持的上下限时,我们证明最优付款是估值的一次多项式函数,度数最多为 2。此外,我们还推导出了与最优机制相对应的闭式竞争比率。最优机制可以通过随机定价机制来实现,该机制的价格密度函数是一个由常数调整的片断反函数。当卖方已知均值和方差时,我们提出了一个可行的片断多项式近似最优支付函数,度数最多为三。我们还证明,最优竞争比率与买方估值分布的变异系数呈对数衰减关系。管理意义:我们的一般框架为研究稳健筛选问题中时刻信息的价值提供了一种方法。我们发现,即使是宽松的支持上限或较大的方差也能保证良好的竞争比率。资助:S. Liu 的研究得到了国家自然科学基金[NSFC-72072117]的部分资助。补充材料:在线附录见 https://doi.org/10.1287/msom.2023.0072 。
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引用次数: 3
Feature-Based Inventory Control with Censored Demand 基于特征的需求删减库存控制
Pub Date : 2024-02-22 DOI: 10.1287/msom.2021.0135
Jingying Ding, W. T. Huh, Ying Rong
Problem definition: We study stochastic periodic-review inventory systems with lost sales, where the decision maker has no access to the true demand distribution a priori and can only observe historical sales data (referred to as censored demand) and feature information about the demand. In an inventory system, excess demand is unobservable because of inventory constraints, and sales data alone cannot fully recover the true demand. Meanwhile, feature information about the demand is abundant to assist inventory decisions. We incorporate features for inventory systems with censored demand. Methodology/results: We propose two feature-based inventory algorithms called the feature-based adaptive inventory algorithm and the dynamic shrinkage algorithm. Both algorithms are based on the stochastic gradient descent method. We measure the performance of the proposed algorithms through the average expected regret in finite periods: that is, the difference between the cost of our algorithms and that of a clairvoyant optimal policy with access to information, which is acting optimally. We show that the average expected cost incurred under both algorithms converges to the clairvoyant optimal cost at the rate of [Formula: see text] for the perishable inventory case and [Formula: see text] for the nonperishable inventory case. The feature-based adaptive inventory algorithm results in high volatility in the stochastic gradients, which hampers the initial performance of regret. The dynamic shrinkage algorithm uses a shrinkage parameter to adjust the gradients, which significantly improves the initial performance. Managerial implications: This paper considers feature information. The idea of dynamic shrinkage for the stochastic gradient descent method builds on a fundamental insight known as the bias-variance trade-off. Our research shows the importance of incorporating the bias-variance in a dynamic environment for inventory systems with feature information. Funding: W. T. Huh acknowledges support from the NSERC Discovery Grants [Grant RGPIN 2020-04213] and the Canada Research Chair Program. The work of Y. Rong was supported by the National Natural Science Foundation of China [Grants 72025201, 72331006, and 72221001]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2021.0135 .
问题定义:我们研究的是具有销售损失的随机定期回顾库存系统,在这种系统中,决策者无法事先获得真实的需求分布,只能观察历史销售数据(称为删减需求)和需求特征信息。在库存系统中,由于库存限制,超额需求是不可观测的,仅凭销售数据无法完全恢复真实需求。同时,关于需求的特征信息非常丰富,可以帮助库存决策。我们为有删减需求的库存系统加入了特征信息。方法/结果:我们提出了两种基于特征的库存算法,分别称为基于特征的自适应库存算法和动态收缩算法。这两种算法都基于随机梯度下降法。我们通过有限期间内的平均预期遗憾来衡量所提算法的性能:即我们算法的成本与获取信息的 "千里眼 "最优策略的成本之间的差额。我们的研究表明,在两种算法下产生的平均预期成本,在易腐烂库存情况下以[公式:见正文]的速度收敛到千里眼最优成本,在非易腐烂库存情况下以[公式:见正文]的速度收敛到千里眼最优成本。基于特征的自适应库存算法会导致随机梯度的高波动性,从而影响后悔的初始性能。动态收缩算法使用收缩参数来调整梯度,从而显著改善了初始性能。管理意义:本文考虑了特征信息。随机梯度下降法的动态收缩思想建立在一个称为偏差-方差权衡的基本见解之上。我们的研究表明,将偏差-方差纳入动态环境对具有特征信息的库存系统非常重要。资助:W. T. Huh 感谢国家科学和技术研究中心(NSERC)发现基金[Grant RGPIN 2020-04213] 和加拿大研究教席计划(Canada Research Chair Program)的支持。Y. Rong 的工作得到了国家自然科学基金[Grants 72025201, 72331006, and 72221001]的支持。补充材料:在线附录见 https://doi.org/10.1287/msom.2021.0135 。
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引用次数: 1
Do Noisy Customer Reviews Discourage Platform Sellers? Empirical Analysis of an Online Solar Marketplace 嘈杂的客户评论会打击平台卖家吗?在线太阳能市场的实证分析
Pub Date : 2023-09-01 DOI: 10.1287/msom.2021.0104
Herbie Huang, Nur Sunar, Jayashankar M. Swaminathan, Rahul Roy
Problem definition: Customer reviews are essential to online marketplaces. However, reviews typically vary; ratings of a product or service are rarely the same. In many service marketplaces, including the ones for solar panel installations, supply-side participants are active. That is, a seller must make a proposal to serve each customer. In such marketplaces, it is not clear how (or if) the dispersion in customer reviews affects the seller activity level and number of matches in the marketplace. Our paper examines this by considering both ratings and text reviews. To our knowledge, this is the first paper that empirically studies how the review dispersion affects a seller’s activity level and the number of matches in an online marketplace with active sellers. Distinct from literature, we examine the relationship between the review dispersion and supply-side activities in an online service marketplace. Methodology/results: We collaborated with one of the largest online solar marketplaces in the United States that connects potential solar panel adopters with installers. We obtained a unique data set from the marketplace for 2013 − 2018. We complement this with public data sets. Our analysis uses traditional econometrics methods, a clustering method, and the deep-learning-based natural-language-processing model BERT developed by Google AI. We find that the dispersion in customer reviews has a significant and inverted U-shaped relationship with an installer’s marketplace activity level. Intuitively, a marketplace operator would favor having more sellers with perfect ratings. In contrast, we identify a significant and inverted U-shaped relationship between the market-level review dispersion and transactions. Managerial implications: Our paper provides key insights to marketplace operators and sellers. We find that in contrast to general belief, an operator can improve its market transactions by keeping/promoting sellers with low ratings or avoiding (negative) review filtering. Furthermore, sellers’ implementation of “rating gating” to avoid negative reviews may backfire for them by reducing their matches. Supplemental Material: The e-companion is available at https://doi.org/10.1287/msom.2021.0104 .
问题定义:客户评论对在线市场至关重要。然而,评论通常各不相同;产品或服务的评级很少是相同的。在许多服务市场,包括太阳能电池板安装市场,供应方参与者都很活跃。也就是说,卖家必须提出服务每位顾客的建议。在这样的市场中,尚不清楚客户评论的分散如何(或是否)影响市场中卖家的活动水平和匹配数量。我们的论文通过考虑评分和文本评论来检验这一点。据我们所知,这是第一篇实证研究评论分散度如何影响卖家活动水平和活跃卖家在线市场匹配数量的论文。与文献不同的是,我们研究了在线服务市场中评论离散度与供应方活动之间的关系。方法/结果:我们与美国最大的在线太阳能市场之一合作,该市场将潜在的太阳能电池板采用者与安装者联系起来。我们从2013 - 2018年的市场中获得了一个独特的数据集。我们用公共数据集作为补充。我们的分析使用了传统的计量经济学方法、聚类方法和谷歌人工智能开发的基于深度学习的自然语言处理模型BERT。我们发现客户评论的离散度与安装人员的市场活动水平呈显著的倒u型关系。从直觉上讲,市场运营商会倾向于拥有更多拥有完美评级的卖家。相反,我们发现市场层面的审查分散与交易之间存在显著的倒u型关系。管理启示:我们的论文为市场运营商和卖家提供了关键的见解。我们发现,与一般看法相反,运营商可以通过保留/推广低评级卖家或避免(负面)评论过滤来改善其市场交易。此外,卖家为了避免负面评论而实施的“评级门控”可能会减少匹配次数,从而适得其反。补充材料:电子伴侣可在https://doi.org/10.1287/msom.2021.0104上获得。
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引用次数: 0
The Strategic Role of Supplier Learning 供应商学习的战略作用
Pub Date : 2023-08-29 DOI: 10.1287/msom.2021.0285
Long Gao, M. E. Nikoofal, Wei Zhang
Problem definition: We study a procurement problem, where the supplier holds superior cost information and can learn to improve efficiency over time. Despite its prevalence, the supply chain literature provides limited guidance on how to manage learning suppliers with evolving private information. Methodology/results: We use mechanism design. We show that supplier learning has both efficiency and agency effects, it can induce countervailing incentives, and the agency effect can overwhelm the efficiency effect. As a result, (i) supplier learning can hurt profits, (ii) information asymmetry can improve efficiency, (iii) production distortion can go upward, and (iv) ignoring the agency effect of learning can mislead contract design and inflict severe losses. Managerial implications: Our results suggest that previous studies may have overlooked the downside of learning and overestimated the harm of information asymmetry. Moreover, our results help explain when and why firms should overproduce output and disclose private information voluntarily. By highlighting the strategic role of supplier learning, this study sharpens our understanding of supply chain management. Funding: L. Gao is partly supported by the CoR research grant at University of California, Riverside. W. Zhang is partly supported by the National Natural Science Foundation of China [Grant 71821002]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2021.0285 .
问题定义:我们研究一个采购问题,其中供应商拥有优越的成本信息,并且可以随着时间的推移学习提高效率。尽管供应链文献很流行,但它对如何管理具有不断发展的私有信息的学习型供应商提供了有限的指导。方法/结果:我们采用机制设计。研究表明,供应商学习同时具有效率效应和代理效应,它可以诱导反补贴激励,代理效应可以压倒效率效应。因此,(1)供应商学习可能损害利润,(2)信息不对称可能提高效率,(3)生产扭曲可能向上,(4)忽视学习的代理效应可能误导合同设计并造成严重损失。管理启示:我们的研究结果表明,以前的研究可能忽视了学习的负面影响,高估了信息不对称的危害。此外,我们的研究结果有助于解释企业何时以及为什么会过度生产产出并自愿披露私人信息。通过强调供应商学习的战略作用,本研究加深了我们对供应链管理的理解。资助:L. Gao部分由加州大学河滨分校的CoR研究基金支持。国家自然科学基金项目资助:71821002。补充材料:在线附录可在https://doi.org/10.1287/msom.2021.0285上获得。
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Manufacturing & Service Operations Management
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