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Strategi Personal Branding Sutiaji Dan Sofyan Edy Jarwoko Dalam Pilkada Kota Malang 2018
Pub Date : 2019-07-26 DOI: 10.33366/jkn.v1i1.5
Ma’rifatun, Akhirul Aminulloh
Simultaneous elections in 2018 were held to elect new regional leaders including Malang City, which was followed by three candidate pairs. The pairs of candidates who advance in elections need the formation of a good image to be trusted by the people. But in its development towards the election there was the incident of the caught of two candidate pairs by the KPK, this certainly has a major impact on public trust in all candidate pairs. This study aims to know how the personal brand and personal branding of Sutiaji and Sofyan Edi Jarwoko as one of the candidates in the Malang Regional Election. This study uses descriptive qualitative methods. Data obtained through semi-structured interviews and documentation. The results of this study is the personal brand owned by Sutiaji is a religious person and Sofyan Edi Jarwoko is a nationalist. While the personal brand that is owned by the pair is formed from three elements, namely attributes in the form of SAE Jargon, personality as a populist leader, Value and benefits, namely vision, mission and work program are formed as a solution to the existing problems in Malang City. The personal branding stages of Sutiaji and Sofyan Edi Jarwoko are 4, namely determine theirself as a clean pairs, survey of people's opinions, position theirself as a populist leader, and managing the brand with an evaluation of the political communication activities carried out. Political communication is carried out to convey personal branding, there are three, namely through channels of mass communication, interpersonal communication channels, and organizational communication channels.   Keywords : personal branding, political communications, Malang city election.
2018年同时举行选举,选出新的地区领导人,包括玛琅市,随后有三对候选人。在选举中脱颖而出的候选人需要树立良好的形象,以获得国民的信任。但在选举的发展过程中,出现了两对候选人被肃贪委逮捕的事件,这无疑对公众对所有候选人的信任产生了重大影响。本研究旨在了解作为玛琅地区选举候选人之一的Sutiaji和Sofyan Edi Jarwoko的个人品牌和个人品牌。本研究采用描述性定性方法。通过半结构化访谈和文件获得的数据。本研究的结果是Sutiaji拥有的个人品牌是宗教人士,而Sofyan Edi Jarwoko是民族主义者。而两人拥有的个人品牌则由三个要素组成,即SAE行话形式的属性,平民领袖的个性,价值观和利益,即愿景,使命和工作方案,作为对玛琅市存在问题的解决方案。Sutiaji和Sofyan Edi Jarwoko的个人品牌化阶段为4个,即确定自己是干净的一对,民意调查,将自己定位为民粹主义领袖,通过对所开展的政治传播活动的评价来管理品牌。政治传播是为了传达个人品牌而进行的,有三种传播渠道,即通过大众传播渠道、人际传播渠道和组织传播渠道。关键词:个人品牌,政治传播,玛琅市选举。
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引用次数: 1
Peran Program Rojhek Cingur Radio Nada Fm Dalam Melestarikan Budaya Lokal Di Sumenep Madura 调频调频电台Rojhek Cingur程序在Sumenep Madura保护当地文化方面的作用
Pub Date : 2019-07-26 DOI: 10.33366/jkn.v1i1.7
Khoiruz Zein, S. Dewi
The Rojhek Cingur program was one of the Nada FM radio broadcast programs produced and broadcasted for the first time in 2016. The program discussed the values ​​and local culture of Madura delivered by the people, which was then combined with the news of cultural issues developing across the people. This research used descriptive qualitative type. The main informant of the study were the broadcaster of the Rojhek Cingur program and the Nada FM radio station manager. The data collection technique of this research was carried out by interview, documentation and observation. While the data analysis technique consisted of data collection, data reduction and data presentation. The data validation used data triangulation. The result showed that the Rojhek Cingur program was one of the Nada FM radio programs discussed cultural values. The role of Rojhek Cingur Nada FM radio program were (1) Rojhek Cingur was a rehabilitation of Madura culture, (2) Rojhek Cingur was an education and cultural socialization, and (3) Rojhek Cingur was an unifying media. The pattern of communication between broadcaster and Rojhek Cingur program listeners were (1) Two-way communication patterns (two way traffic communicatios), and (2) Multi-directional communication patterns.   Keywords: Mass Communication, Rujak Cingur program, Local Culture.
《Rojhek Cingur》节目是2016年首次制作播出的Nada调频广播节目之一。节目讨论了马杜拉人民传递的价值观和当地文化,然后将其与人民发展的文化问题的新闻相结合。本研究采用描述性定性研究。这项研究的主要资料提供者是Rojhek Cingur节目的播音员和Nada调频广播电台的经理。本研究的数据收集方法采用访谈法、文献法和观察法。而数据分析技术则包括数据收集、数据简化和数据呈现。数据验证采用数据三角剖分。结果表明,《Rojhek Cingur》节目是Nada调频广播节目中讨论文化价值的节目之一。Rojhek Cingur Nada FM广播节目的作用是:(1)Rojhek Cingur是马杜拉文化的恢复,(2)Rojhek Cingur是一种教育和文化社会化,(3)Rojhek Cingur是一个统一的媒体。播音员与Rojhek Cingur节目听众之间的通信模式为(1)双向通信模式(双向交通通信)和(2)多向通信模式。关键词:大众传播,鲁贾克·辛古尔节目,本土文化
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引用次数: 3
Strategi Komunikasi Pemasaran Hotel Kartika Graha Malang Dalam Meningkatkan Jumlah Pengunjung Kartika Graha khars酒店的营销沟通策略增加了游客的数量
Pub Date : 2019-07-26 DOI: 10.33366/jkn.v1i1.6
Peligia Ekalista, W. T. Hardianto
Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication  maximally  and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.
营销传播策略是计划消费产品到目标市场,以实现公司的目标。通过营销传播策略,企业试图传播信息,影响,说服或提醒目标市场关于公司及其产品的信息被接受,购买公司提供的产品。本研究采用描述性定性研究。本研究在Kartika Graha Malang酒店进行,采用有目的的抽样技术和数据收集技术。而数据收集技术则是通过观察、深入访谈和记录来完成的。数据分析技术采用数据简化、数据呈现和结论提取。本研究的结果表明,玛朗Kartika Graha Hotel Malang运用了IMC理论实施了Marketing communication, Sales Promotion和Marketing Event,并运用了Kotler理论包括了四个P (Product, Price, Place, Promotion)的营销组合。而营销传播策略的支撑因素是坚实的,同时也是营销传播要素的最大限度的运用和充足的产品和设施。阻碍营销传播策略实施的因素是司机、技术人员等人力资源的缺乏,导致与其他部门的冲突,以及预算问题,如未按规定日期付款。
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引用次数: 2
Advokasi Wartawan Korban Kekerasan Di Aliansi Jurnalis Independen Malang 不幸的独立记者联盟暴力记者的倡导者
Pub Date : 2019-07-26 DOI: 10.33366/jkn.v1i1.4
Suhardi, Fathul Qorib
Communication patterns occur in every organization, including the Alliance of Independent Journalists/Aliansi Jurnalis Independen (AJI) Malang in advocating journalists. Journalists who are members of AJI Malang will find it easier to overcome problems while carrying out their journalistic tasks because AJI Malang has three main issues that are always the center of attention, which are the struggle to maintain press freedom, improve journalist's professionalism, and improve the welfare of journalists. The purpose of this study was to determine the organizational communication pattern of the Alliance of Independent Journalists (AJI) Malang in advocating journalists and factors that hinder the Malang Alliance of Independent Journalists (AJI) in advocating journalists. This study used qualitative research methods. The method of data analysis used by researchers is the descriptive method, which describes the results of the data obtained.The results of the study prove that the communication pattern of the Alliance of Independent Journalists (AJI) Malang uses the primary, secondary, linear and circular communication patterns. While the factors that hinder the Malang Alliance of Independent Journalists (AJI) in advocating for journalists are two factors, which are the internal factor comes from the number of journalists who have not understood the journalistic code of ethics and stopped the case in the middle of an advocacy process. While external factors came from press companies that were less proactive in guarding advocacy by journalists.
每个组织都有沟通模式,包括独立记者联盟(Aliansi Jurnalis Independen, AJI) Malang倡导记者。作为AJI Malang成员的记者在执行新闻任务时更容易克服问题,因为AJI Malang的三个主要问题始终是人们关注的焦点,即维护新闻自由的斗争,提高记者的专业水平,提高记者的福利。本研究的目的是确定马郎独立记者联盟(AJI)倡导记者的组织沟通模式,以及阻碍马郎独立记者联盟(AJI)倡导记者的因素。本研究采用定性研究方法。研究人员使用的数据分析方法是描述性方法,描述所获得的数据的结果。研究结果证明,马郎独立记者联盟的传播模式使用了初级传播模式、次级传播模式、线性传播模式和循环传播模式。而阻碍玛琅独立记者联盟(AJI)维护记者权益的因素有两个,一个是内部因素,即许多记者不了解新闻道德准则,在维护过程中停止了案件。而外部因素则来自新闻公司,它们在保护记者的主张方面不那么主动。
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引用次数: 0
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