Simultaneous elections in 2018 were held to elect new regional leaders including Malang City, which was followed by three candidate pairs. The pairs of candidates who advance in elections need the formation of a good image to be trusted by the people. But in its development towards the election there was the incident of the caught of two candidate pairs by the KPK, this certainly has a major impact on public trust in all candidate pairs. This study aims to know how the personal brand and personal branding of Sutiaji and Sofyan Edi Jarwoko as one of the candidates in the Malang Regional Election. This study uses descriptive qualitative methods. Data obtained through semi-structured interviews and documentation. The results of this study is the personal brand owned by Sutiaji is a religious person and Sofyan Edi Jarwoko is a nationalist. While the personal brand that is owned by the pair is formed from three elements, namely attributes in the form of SAE Jargon, personality as a populist leader, Value and benefits, namely vision, mission and work program are formed as a solution to the existing problems in Malang City. The personal branding stages of Sutiaji and Sofyan Edi Jarwoko are 4, namely determine theirself as a clean pairs, survey of people's opinions, position theirself as a populist leader, and managing the brand with an evaluation of the political communication activities carried out. Political communication is carried out to convey personal branding, there are three, namely through channels of mass communication, interpersonal communication channels, and organizational communication channels. Keywords : personal branding, political communications, Malang city election.
2018年同时举行选举，选出新的地区领导人，包括玛琅市，随后有三对候选人。在选举中脱颖而出的候选人需要树立良好的形象，以获得国民的信任。但在选举的发展过程中，出现了两对候选人被肃贪委逮捕的事件，这无疑对公众对所有候选人的信任产生了重大影响。本研究旨在了解作为玛琅地区选举候选人之一的Sutiaji和Sofyan Edi Jarwoko的个人品牌和个人品牌。本研究采用描述性定性方法。通过半结构化访谈和文件获得的数据。本研究的结果是Sutiaji拥有的个人品牌是宗教人士，而Sofyan Edi Jarwoko是民族主义者。而两人拥有的个人品牌则由三个要素组成，即SAE行话形式的属性，平民领袖的个性，价值观和利益，即愿景，使命和工作方案，作为对玛琅市存在问题的解决方案。Sutiaji和Sofyan Edi Jarwoko的个人品牌化阶段为4个，即确定自己是干净的一对，民意调查，将自己定位为民粹主义领袖，通过对所开展的政治传播活动的评价来管理品牌。政治传播是为了传达个人品牌而进行的，有三种传播渠道，即通过大众传播渠道、人际传播渠道和组织传播渠道。关键词:个人品牌，政治传播，玛琅市选举。
{"title":"Strategi Personal Branding Sutiaji Dan Sofyan Edy Jarwoko Dalam Pilkada Kota Malang 2018","authors":"Ma’rifatun, Akhirul Aminulloh","doi":"10.33366/jkn.v1i1.5","DOIUrl":"https://doi.org/10.33366/jkn.v1i1.5","url":null,"abstract":"Simultaneous elections in 2018 were held to elect new regional leaders including Malang City, which was followed by three candidate pairs. The pairs of candidates who advance in elections need the formation of a good image to be trusted by the people. But in its development towards the election there was the incident of the caught of two candidate pairs by the KPK, this certainly has a major impact on public trust in all candidate pairs. This study aims to know how the personal brand and personal branding of Sutiaji and Sofyan Edi Jarwoko as one of the candidates in the Malang Regional Election. This study uses descriptive qualitative methods. Data obtained through semi-structured interviews and documentation. The results of this study is the personal brand owned by Sutiaji is a religious person and Sofyan Edi Jarwoko is a nationalist. While the personal brand that is owned by the pair is formed from three elements, namely attributes in the form of SAE Jargon, personality as a populist leader, Value and benefits, namely vision, mission and work program are formed as a solution to the existing problems in Malang City. The personal branding stages of Sutiaji and Sofyan Edi Jarwoko are 4, namely determine theirself as a clean pairs, survey of people's opinions, position theirself as a populist leader, and managing the brand with an evaluation of the political communication activities carried out. Political communication is carried out to convey personal branding, there are three, namely through channels of mass communication, interpersonal communication channels, and organizational communication channels. \u0000 \u0000Keywords : personal branding, political communications, Malang city election.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129027306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Rojhek Cingur program was one of the Nada FM radio broadcast programs produced and broadcasted for the first time in 2016. The program discussed the values and local culture of Madura delivered by the people, which was then combined with the news of cultural issues developing across the people. This research used descriptive qualitative type. The main informant of the study were the broadcaster of the Rojhek Cingur program and the Nada FM radio station manager. The data collection technique of this research was carried out by interview, documentation and observation. While the data analysis technique consisted of data collection, data reduction and data presentation. The data validation used data triangulation. The result showed that the Rojhek Cingur program was one of the Nada FM radio programs discussed cultural values. The role of Rojhek Cingur Nada FM radio program were (1) Rojhek Cingur was a rehabilitation of Madura culture, (2) Rojhek Cingur was an education and cultural socialization, and (3) Rojhek Cingur was an unifying media. The pattern of communication between broadcaster and Rojhek Cingur program listeners were (1) Two-way communication patterns (two way traffic communicatios), and (2) Multi-directional communication patterns. Keywords: Mass Communication, Rujak Cingur program, Local Culture.
{"title":"Peran Program Rojhek Cingur Radio Nada Fm Dalam Melestarikan Budaya Lokal Di Sumenep Madura","authors":"Khoiruz Zein, S. Dewi","doi":"10.33366/jkn.v1i1.7","DOIUrl":"https://doi.org/10.33366/jkn.v1i1.7","url":null,"abstract":"The Rojhek Cingur program was one of the Nada FM radio broadcast programs produced and broadcasted for the first time in 2016. The program discussed the values and local culture of Madura delivered by the people, which was then combined with the news of cultural issues developing across the people. This research used descriptive qualitative type. The main informant of the study were the broadcaster of the Rojhek Cingur program and the Nada FM radio station manager. The data collection technique of this research was carried out by interview, documentation and observation. While the data analysis technique consisted of data collection, data reduction and data presentation. The data validation used data triangulation. The result showed that the Rojhek Cingur program was one of the Nada FM radio programs discussed cultural values. The role of Rojhek Cingur Nada FM radio program were (1) Rojhek Cingur was a rehabilitation of Madura culture, (2) Rojhek Cingur was an education and cultural socialization, and (3) Rojhek Cingur was an unifying media. The pattern of communication between broadcaster and Rojhek Cingur program listeners were (1) Two-way communication patterns (two way traffic communicatios), and (2) Multi-directional communication patterns. \u0000 \u0000Keywords: Mass Communication, Rujak Cingur program, Local Culture.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134488674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication maximally and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.
{"title":"Strategi Komunikasi Pemasaran Hotel Kartika Graha Malang Dalam Meningkatkan Jumlah Pengunjung","authors":"Peligia Ekalista, W. T. Hardianto","doi":"10.33366/jkn.v1i1.6","DOIUrl":"https://doi.org/10.33366/jkn.v1i1.6","url":null,"abstract":"Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication maximally and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115989648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Communication patterns occur in every organization, including the Alliance of Independent Journalists/Aliansi Jurnalis Independen (AJI) Malang in advocating journalists. Journalists who are members of AJI Malang will find it easier to overcome problems while carrying out their journalistic tasks because AJI Malang has three main issues that are always the center of attention, which are the struggle to maintain press freedom, improve journalist's professionalism, and improve the welfare of journalists. The purpose of this study was to determine the organizational communication pattern of the Alliance of Independent Journalists (AJI) Malang in advocating journalists and factors that hinder the Malang Alliance of Independent Journalists (AJI) in advocating journalists. This study used qualitative research methods. The method of data analysis used by researchers is the descriptive method, which describes the results of the data obtained.The results of the study prove that the communication pattern of the Alliance of Independent Journalists (AJI) Malang uses the primary, secondary, linear and circular communication patterns. While the factors that hinder the Malang Alliance of Independent Journalists (AJI) in advocating for journalists are two factors, which are the internal factor comes from the number of journalists who have not understood the journalistic code of ethics and stopped the case in the middle of an advocacy process. While external factors came from press companies that were less proactive in guarding advocacy by journalists.
{"title":"Advokasi Wartawan Korban Kekerasan Di Aliansi Jurnalis Independen Malang","authors":"Suhardi, Fathul Qorib","doi":"10.33366/jkn.v1i1.4","DOIUrl":"https://doi.org/10.33366/jkn.v1i1.4","url":null,"abstract":"Communication patterns occur in every organization, including the Alliance of Independent Journalists/Aliansi Jurnalis Independen (AJI) Malang in advocating journalists. Journalists who are members of AJI Malang will find it easier to overcome problems while carrying out their journalistic tasks because AJI Malang has three main issues that are always the center of attention, which are the struggle to maintain press freedom, improve journalist's professionalism, and improve the welfare of journalists. The purpose of this study was to determine the organizational communication pattern of the Alliance of Independent Journalists (AJI) Malang in advocating journalists and factors that hinder the Malang Alliance of Independent Journalists (AJI) in advocating journalists. This study used qualitative research methods. The method of data analysis used by researchers is the descriptive method, which describes the results of the data obtained.The results of the study prove that the communication pattern of the Alliance of Independent Journalists (AJI) Malang uses the primary, secondary, linear and circular communication patterns. While the factors that hinder the Malang Alliance of Independent Journalists (AJI) in advocating for journalists are two factors, which are the internal factor comes from the number of journalists who have not understood the journalistic code of ethics and stopped the case in the middle of an advocacy process. While external factors came from press companies that were less proactive in guarding advocacy by journalists.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129487948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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