Karina Putri Hanifah, Suwandi Sumartias, Retasari Dewi
The Department of Tourism and culture of Majalengka Regency uses social media as one of the strategies to increase tourist visits in Majalengka Regency. This study aims to determine how the tactics paid media, earned media, shared media and owned media used Disparbud Majalengka to promote tourist destinations on social media.. The method used in this study is qualitative descriptive. Focus describes the stages of PESO tactics (Paid Media, Earned Media, Shared Media, and Owned Media) from the concept of ROSTIR Regina Luttrell. Data were collected from interviews, observations and literature studies. Data validity techniques using source triangulation. The results showed that, 1) Disparbud Majalengka has not done Media paid tactics due to cost constraints budgeted by the government; 2) Disparbud Majalengka using earned media tactics although not fully done by Disparbud Majalengka; Instagram Facebook 3) Disparbud Majalengka often shares, creates and promotes content created by the team as well as from followers; 4) Disparbud Majalengka owns and maintains official social media among Instagram, Facebook, Youtube and Twitter. Abstrak Dinas Pariwisata dan Kebudayaan Kabupaten Majalengka menggunakan media sosial sebagai salah satu strategi untuk meningkatkan kunjungan wisata di Kabupaten Majalengka. Penelitian ini bertujuan untuk mengetahui bagaimana taktik paid media, earned media, shared media dan owned media yang digunakan Disparbud Majalengka untuk mempromosikan destinasi wisata di media sosial. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Fokus menjabarkan tahapan taktik PESO (Paid Media, Earned Media, Shared Media, dan Owned Media) dari Konsep ROSTIR Regina Luttrell. Data dikumpulkan dari hasil wawancara, observasi dan studi pustaka. Teknik validitas data menggunakan triangulasi sumber. Hasil penelitian menunjukan bahwa, 1) Disparbud Majalengka belum melakukan taktik paid media dikarenakan kendala biaya yang dianggarkan pemerintah; 2) Disparbud Majalengka menggunakan taktik earned media walaupun tidak sepenuhnya dilakukan oleh Disparbud Majalengka; 3) Disparbud Majalengka kerap membagikan, membuat dan mempromosikan konten yang dibuat tim maupun dari pengikut; 4) Disparbud Majalengka memiliki dan mengelola media sosial resmi diantara Instagram, Facebook, Youtube dan Twitter.
Majalengka摄政的旅游和文化部门使用社交媒体作为增加游客访问的策略之一。本研究旨在确定付费媒体、免费媒体、共享媒体和自有媒体的策略是如何使用Disparbud Majalengka在社交媒体上推广旅游目的地的。本研究采用定性描述方法。Focus从ROSTIR Regina Luttrell的概念出发，描述了PESO策略的各个阶段(付费媒体、获得媒体、共享媒体和自有媒体)。数据收集自访谈、观察和文献研究。使用源三角测量的数据有效性技术。结果表明:1)由于政府预算的成本限制，Disparbud Majalengka没有进行媒体付费策略;2)《Disparbud Majalengka》使用了免费媒体策略，尽管《Disparbud Majalengka》并未完全做到;3) Disparbud Majalengka经常分享、创作和推广团队和粉丝创作的内容;4) Disparbud Majalengka拥有并维护Instagram、Facebook、Youtube和Twitter等官方社交媒体。【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】【摘要】Penelitian ini bertujuan mengetahui bagaimana taktik付费媒体，免费媒体，共享媒体和自有媒体yang digunakan Disparbud Majalengka untuk mempromosikan destinasi wisata di media social。Metode yang digunakan dalam penelitian ini adalah质量描述。Fokus menjabarkan tahapan taktik PESO(付费媒体，免费媒体，共享媒体，自有媒体)数据分析，数据分析，数据分析，数据分析。技术验证数据蒙古纳坎三角数。Hasil penelitian menunjukan bahwa, 1) Disparbud Majalengka belum melakukan taktik付费媒体dikarenakan kendala biaya yang dianggarkan peremerintah;2) Disparbud Majalengka menggunakan taktik earned media walaupun tidak sepuhnya dilakukan oleh Disparbud Majalengka;3) Disparbud Majalengka kerap membagikan, membubudan mempromosikan konten yang dibuat tim maupun dari pengikut;4) Disparbud Majalengka memiliki dan mengelola媒体社交网站:Instagram, Facebook, Youtube和Twitter。
{"title":"Pemanfaatan Media Sosial Disparbud dalam Promosi Destinasi Wisata Kabupaten Majalengka","authors":"Karina Putri Hanifah, Suwandi Sumartias, Retasari Dewi","doi":"10.33366/jkn.v4i1.110","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.110","url":null,"abstract":"The Department of Tourism and culture of Majalengka Regency uses social media as one of the strategies to increase tourist visits in Majalengka Regency. This study aims to determine how the tactics paid media, earned media, shared media and owned media used Disparbud Majalengka to promote tourist destinations on social media.. The method used in this study is qualitative descriptive. Focus describes the stages of PESO tactics (Paid Media, Earned Media, Shared Media, and Owned Media) from the concept of ROSTIR Regina Luttrell. Data were collected from interviews, observations and literature studies. Data validity techniques using source triangulation. The results showed that, 1) Disparbud Majalengka has not done Media paid tactics due to cost constraints budgeted by the government; 2) Disparbud Majalengka using earned media tactics although not fully done by Disparbud Majalengka; Instagram Facebook 3) Disparbud Majalengka often shares, creates and promotes content created by the team as well as from followers; 4) Disparbud Majalengka owns and maintains official social media among Instagram, Facebook, Youtube and Twitter. \u0000Abstrak \u0000Dinas Pariwisata dan Kebudayaan Kabupaten Majalengka menggunakan media sosial sebagai salah satu strategi untuk meningkatkan kunjungan wisata di Kabupaten Majalengka. Penelitian ini bertujuan untuk mengetahui bagaimana taktik paid media, earned media, shared media dan owned media yang digunakan Disparbud Majalengka untuk mempromosikan destinasi wisata di media sosial. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Fokus menjabarkan tahapan taktik PESO (Paid Media, Earned Media, Shared Media, dan Owned Media) dari Konsep ROSTIR Regina Luttrell. Data dikumpulkan dari hasil wawancara, observasi dan studi pustaka. Teknik validitas data menggunakan triangulasi sumber. Hasil penelitian menunjukan bahwa, 1) Disparbud Majalengka belum melakukan taktik paid media dikarenakan kendala biaya yang dianggarkan pemerintah; 2) Disparbud Majalengka menggunakan taktik earned media walaupun tidak sepenuhnya dilakukan oleh Disparbud Majalengka; 3) Disparbud Majalengka kerap membagikan, membuat dan mempromosikan konten yang dibuat tim maupun dari pengikut; 4) Disparbud Majalengka memiliki dan mengelola media sosial resmi diantara Instagram, Facebook, Youtube dan Twitter.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130689870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Women representation in popular culture is always positioned as an object. This study aims to uncover the identity of women who appear in the song Mendung Tanpo Udan. This research is a literature study that focuses on finding the meaning of the words sarong and daster attached to men and women. Then those meanings are analyzed, and its intertextuality is sought to dismantle the ideology in it. The results showed domestication of women in this song by attaching the word blojo dasteren to women while moco koran sarungan to men. Newspaper and sarong have more positive connotations for men, while blonjo and daster have more negative connotations for women. Women are still positioned in domestic affairs while men are in public affairs. Popular culture has alienated women in the sense of making women the second sex after men. Abstrak Representasi perempuan dalam budaya popular selalu diposisikan sebagai obyek. Penelitian ini bertujuan untuk membongkar identitas perempuan yang dimunculkan dalam lagu Mendung Tanpo Udan. Penelitian ini merupakan studi literatur yang difokuskan pada pencarian makna kata sarung dan daster yang dilekatkan pada laki-laki dan perempuan. Kemudian makna tersebut dianalisa dan dicari intertekstualitasnya untuk membongkar ideologi di dalamnya. Hasil penelitian menunjukkan bahwa terdapat domestifikasi perempuan dalam lagu ini dengan melekatkan kata blonjo dasteren pada perempuan sementara moco koran sarungan pada laki-laki. Koran dan sarung lebih memiliki makna konotasi yang positif bagi laki-laki sedangkan kata blonjo dan daster memiliki konotasi yang lebih negatif bagi perempuan. Perempuan tetap diposisikan pada urusan domestik sementara laki-laki pada urusan publik. Budaya popular telah memposisikan perempuan sebagai liyan, dalam arti menjadikan perempuan sebagai jenis kelamin kedua setelah laki-laki.
大众文化中的女性形象总是被定位为一种客体。本研究旨在揭示歌曲《门东丹波乌丹》中出现的女性的身份。本研究是一项文献研究，其重点是寻找附着在男性和女性身上的词语sarong和daster的意义。然后对这些意义进行分析，并寻求其互文性，以消解其中的意识形态。结果显示，这首歌将“blojo dasteren”与女性联系起来，将“moco koran sarungan”与男性联系起来，这是对女性的驯化。“Newspaper”和“sarong”对男性有更多积极的含义，而“blonjo”和“daster”对女性有更多消极的含义。女性仍然处于家庭事务中，而男性则处于公共事务中。大众文化疏远了女性，使女性成为仅次于男性的第二性。[摘要]代表性的长期发展与发展是一个普遍存在的问题。Penelitian ini bertujuan untuk成员bongkar identitas perempuan yang dimunculkan dalam lagu Mendung Tanpo Udan。Penelitian ini merupakan研究文学yang difokuskan pada pencarian makna kata sarung dan daster yang dilekkatkan pada laki-laki dan perempuan。Kemudian makna tersebut dianalisa和dicari intertekstualitya都是由一群意识形态各异的人组成的。哈西尔penelitian menunjukkan bahwa terdpatat家养的猫，猫，猫，猫，猫，猫，猫，猫，猫，猫，猫，猫，猫，猫，猫，猫，猫，猫。《古兰经》里说:“我爱你，我爱你。”“我爱你，我爱你。”perperan tetap diposisikan pada uusan国内的;sementara laki-laki pada uusan公众。Budaya流行的telah memposisikan perempuan sebagai liyan, dalam arti menjadikan perempuan sebagai jenis kelamin kedua setelah laki-laki。
{"title":"Perempuan, Daster dan Liyan: Domestifikasi Perempuan dalam Lagu “Mendung Tanpo Udan”","authors":"S. Dewi, Dinar Primasti","doi":"10.33366/jkn.v4i1.105","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.105","url":null,"abstract":"Women representation in popular culture is always positioned as an object. This study aims to uncover the identity of women who appear in the song Mendung Tanpo Udan. This research is a literature study that focuses on finding the meaning of the words sarong and daster attached to men and women. Then those meanings are analyzed, and its intertextuality is sought to dismantle the ideology in it. The results showed domestication of women in this song by attaching the word blojo dasteren to women while moco koran sarungan to men. Newspaper and sarong have more positive connotations for men, while blonjo and daster have more negative connotations for women. Women are still positioned in domestic affairs while men are in public affairs. Popular culture has alienated women in the sense of making women the second sex after men. \u0000Abstrak \u0000Representasi perempuan dalam budaya popular selalu diposisikan sebagai obyek. Penelitian ini bertujuan untuk membongkar identitas perempuan yang dimunculkan dalam lagu Mendung Tanpo Udan. Penelitian ini merupakan studi literatur yang difokuskan pada pencarian makna kata sarung dan daster yang dilekatkan pada laki-laki dan perempuan. Kemudian makna tersebut dianalisa dan dicari intertekstualitasnya untuk membongkar ideologi di dalamnya. Hasil penelitian menunjukkan bahwa terdapat domestifikasi perempuan dalam lagu ini dengan melekatkan kata blonjo dasteren pada perempuan sementara moco koran sarungan pada laki-laki. Koran dan sarung lebih memiliki makna konotasi yang positif bagi laki-laki sedangkan kata blonjo dan daster memiliki konotasi yang lebih negatif bagi perempuan. Perempuan tetap diposisikan pada urusan domestik sementara laki-laki pada urusan publik. Budaya popular telah memposisikan perempuan sebagai liyan, dalam arti menjadikan perempuan sebagai jenis kelamin kedua setelah laki-laki.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125540948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing communication strategy in a company plays an important role in the sustainability of the company. With a marketing communication strategy, companies can inform their products and services to consumers and customers, resulting in purchases that give the company the desired results in the form of income gains. This research was conducted with the aim of providing an overview of the marketing communication strategy implemented by hotels that were just operating during the Covid-19 pandemic by conducting a case study at Teraskita Hotel Makassar Managed by Dafam. Data collection techniques used in this descriptive qualitative research, which was conducting interviews with related parties who designed and implemented marketing communication strategies at Teraskita Hotel Makassar and observations. The results of this study indicated that the marketing strategy implemented by Teraskita Hotel Makassar is public relations through CSR and communication maintenance with customers, marketing through online and offline advertising, direct marketing, and personal selling, as well as cooperation with travel agents. Abstrak Strategi komunikasi pemasaran dalam suatu perusahaan berperan penting dalam keberlangsungan perusahaan tersebut. Dengan adanya strategi komunikasi pemasaran, maka perusahaan dapat menginformasikan produk dan layanannya kepada konsumen dan pelanggan, sehingga terjadi pembelian yang memberikan hasil yang diinginkan perusahaan berupa keuntungan pendapatan. Penelitian ini dilakukan dengan tujuan untuk memberikan informasi gambaran strategi komunikasi pemasaran yang diterapkan hotel yang baru beroperasional di masa pandemi Covid-19 dengan melakukan studi kasus pada Teraskita Hotel Makassar Managed by Dafam. Teknik pengumpulan data yang digunakan pada penelitian kualitatif deskriptif ini, yaitu dengan melakukan wawancara pihak terkait yang merancang dan melaksanakan strategi komunikasi pemasaran di Teraskita Hotel Makassar dan observasi. Hasil penelitian ini menunjukan bahwa strategi pemasaran yang diterapkan oleh Teraskita Hotel Makassar yaitu public relations melalui CSR dan maintenenance komunikasi dengan customer, pemasaran melalui periklanan secara daring dan luring, pemasaran langsung, dan penjualan perseorangan, serta kerja sama pada dengan travel agent.
企业的营销传播策略对企业的可持续发展起着重要的作用。通过营销传播策略，公司可以向消费者和客户告知他们的产品和服务，从而导致购买，从而以收入增长的形式为公司带来预期的结果。本研究的目的是通过对Dafam管理的望加锡Teraskita Hotel Makassar进行案例研究，概述在Covid-19大流行期间刚刚运营的酒店实施的营销传播策略。本描述性定性研究中使用的数据收集技术，是对设计和实施望加锡寺喜塔酒店营销传播策略的相关方进行访谈和观察。本研究结果表明，望加锡寺喜寺酒店实施的营销策略为:通过企业社会责任和维持与顾客的沟通进行公关;通过线上和线下广告进行营销;通过直销和人员销售进行营销;与旅行社合作。[摘要]战略管理与发展战略管理与发展战略管理与发展战略管理与发展战略管理。邓加阿达尼亚战略komunikasi pemasaran, maka perusaan dapat menginformaskan产品，danayanannya kepada konsumen danpelangan, sehinga terjadi pembelian yang成员，kan hasil yang diinginkan perusaan berupa keuntunan pendapatan。Penelitian ini dilakukan dengan tujuan untuk成员，informasi gambaran战略，komunikasi pemasaran yang diterapkan酒店，yang baru运营，masa大流行Covid-19, dengan melakukan研究，kasuspada Teraskita酒店，望加锡，由Dafam管理。Teknik pengpulan data yang digunakan pada penelitian quality deskriptif ini, yitu dengan melakakan wawancara pihak terkait yang merancang dan melaksanakan strategi komunikasi pemasaran di Teraskita Hotel Makassar dan observasi。望加锡雅图Teraskita Hotel望加锡雅图公共关系CSR与维护komunikasi dengan客户，望加锡美拉利perklanan secara daring dengan引诱，望加锡朗松，望加锡perjuan perseorangan，望加锡玛帕达丹旅行社。
{"title":"Strategi Komunikasi Pemasaran Teraskita Hotel di Masa Pandemi Covid-19","authors":"Yulhaidir, M. Bisyri, Chaterina Desiana Matandatu","doi":"10.33366/jkn.v4i1.108","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.108","url":null,"abstract":"Marketing communication strategy in a company plays an important role in the sustainability of the company. With a marketing communication strategy, companies can inform their products and services to consumers and customers, resulting in purchases that give the company the desired results in the form of income gains. This research was conducted with the aim of providing an overview of the marketing communication strategy implemented by hotels that were just operating during the Covid-19 pandemic by conducting a case study at Teraskita Hotel Makassar Managed by Dafam. Data collection techniques used in this descriptive qualitative research, which was conducting interviews with related parties who designed and implemented marketing communication strategies at Teraskita Hotel Makassar and observations. The results of this study indicated that the marketing strategy implemented by Teraskita Hotel Makassar is public relations through CSR and communication maintenance with customers, marketing through online and offline advertising, direct marketing, and personal selling, as well as cooperation with travel agents. \u0000Abstrak \u0000Strategi komunikasi pemasaran dalam suatu perusahaan berperan penting dalam keberlangsungan perusahaan tersebut. Dengan adanya strategi komunikasi pemasaran, maka perusahaan dapat menginformasikan produk dan layanannya kepada konsumen dan pelanggan, sehingga terjadi pembelian yang memberikan hasil yang diinginkan perusahaan berupa keuntungan pendapatan. Penelitian ini dilakukan dengan tujuan untuk memberikan informasi gambaran strategi komunikasi pemasaran yang diterapkan hotel yang baru beroperasional di masa pandemi Covid-19 dengan melakukan studi kasus pada Teraskita Hotel Makassar Managed by Dafam. Teknik pengumpulan data yang digunakan pada penelitian kualitatif deskriptif ini, yaitu dengan melakukan wawancara pihak terkait yang merancang dan melaksanakan strategi komunikasi pemasaran di Teraskita Hotel Makassar dan observasi. Hasil penelitian ini menunjukan bahwa strategi pemasaran yang diterapkan oleh Teraskita Hotel Makassar yaitu public relations melalui CSR dan maintenenance komunikasi dengan customer, pemasaran melalui periklanan secara daring dan luring, pemasaran langsung, dan penjualan perseorangan, serta kerja sama pada dengan travel agent.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127013906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Listya Anindita, Leo Randika, R. Y. Imilda, Yanti Widayanti, Dedeh Fardiah
Mass media has become the main source of information for the public to find out the latest and actual news. Through the mass media, various forms of freedom are shown to voice various statements and opinions. This is where the media plays a strong role in bringing up interesting issues for the audience, including in the process of framing a news story. There is no doubt that the framing of the news relates to public figures who are often the targets. This research focuses on the online media Kompas.com when framing news about the Minister of Social Affairs (Mensos) Tri Rismaharini in the December 2021 period. Of course, it aims to see how far Kompas.com is framing the news and packaging news about Tri Rismaharani for public consumption. This research is also supported by using qualitative research methods, constructivist paradigms, and framing analysis. This result of framing analysis on this study indicate how the media constructs and conveys news by format and narrative. In the same event, when viewed from the packaging from one news to another, this frame depends on the interests of a media so that it shows the media's construction of a reality. This news is then formed with a frame through the selection of emphasis on an issue. Abstrak Media massa telah menjadi sumber informasi utama bagi masyarakat untuk mengetahui berita terbaru dan teraktual. Melalui media massa berbagai wujud kebebasan ditampilkan untuk menyuarakan berbagai pernyataan dan pendapat. Di sinilah media berperan kuat untuk memunculkan isu-isu menarik bagi khalayak termasuk dalam proses framing sebuah berita. Tak ayal framing pemberitaan berkenaan dengan tokoh publik yang kerap kali menjadi sasaran. Penelitian ini salah satunya, fokus pada media online Kompas.com saat membingkai pemberitaan mengenai Menteri Sosial (Mensos) Tri Rismaharini di periode Desember 2021. Tentu penelitian ini bertujuan untuk melihat sejauh mana Kompas.com membingkai dan mengemas pemberitaan tentang Tri Rismaharani untuk konsumsi publik. Penelitian ini didukung dengan menggunakan metode penelitian kualitatif, paradigma konstruktivis, serta analisis framing. Hasil analisis framing pada penelitian ini menunjukkan bagaimana media mengkonstruksi dan menyampaikan berita dengan format dan narasinya. Dalam suatu peristiwa yang sama, bila dilihat dari pengemasan dari berita satu ke berita lainnya frame ini tergantung pada kepentingan suatu media sehingga memperlihatkan konstruksi media atas suatu realitas. Berita ini lalu dibentuk dengan frame melalui seleksi penekanan terhadap sebuah isu.
大众传媒已经成为大众获取最新、真实新闻的主要信息来源。通过大众传媒，各种形式的自由被展示出来，可以发表各种言论和意见。这就是媒体在为观众提出有趣的问题方面发挥重要作用的地方，包括在构建新闻故事的过程中。毫无疑问，新闻的框架与公众人物有关，他们往往是目标。这项研究的重点是在线媒体Kompas.com在2021年12月期间对社会事务部长(Mensos) Tri Rismaharini的新闻进行框架研究。当然，它的目的是看看Kompas.com在多大程度上构建和包装了有关特里·里斯马哈拉尼的新闻，以供公众消费。本研究还采用了定性研究方法、建构主义范式和框架分析。本研究的框架分析结果表明媒体是如何通过格式和叙事来构建和传达新闻的。在同一事件中，从一个新闻到另一个新闻的包装来看，这个框架取决于媒体的利益，因此它显示了媒体对现实的建构。然后，通过对某一问题的重点选择，形成有框架的新闻。【摘要】媒体的传播与信息的数量是由媒体的传播与信息的数量决定的。美媒massa berbagai wujud kebebasan ditampilkan untuk menyuarakan berbagai pernyataan dan pendapat。Di sinilah media berperan kuat untuk memunculkan isu-isu menarik bagi khalayak termasuk dalam进程框架sebuah berita。Tak ayal框架pemberitaan berkenaan dengan tokoh public likk yang kerap kali menjadi sasaran。Penelitian ini salah satunya，焦点媒体在线Kompas.com saat membingkai pemberitaan mengenai menenteri social (Mensos) Tri Rismaharini i周期2021年12月。当你想要一个人的时候，你想要一个人的时候，你想要一个人的时候，你想要一个人的时候。Penelitian ini didukung dengan menggunakan方法Penelitian质性，范式解构，数据分析框架。哈西尔分析框架下的pada penelitian ini menunjukkan bagaimana media mengkonstruksi dan menyampaikan berita dengan format dan narasinya。Dalam suatu peristitiwa yang sama, bila dililhat dari pengemasan dari berita satu ke berita lainnya框架，在tergantung pakingingand suatu media seinginga memperlihatkan konstruksi media as suatu realitas。Berita ini lalu dibentuk dengan frame melalui seleksi penekan terhadap sebuah isu。
{"title":"Analisis Framing Media Online dalam Pemberitaan Menteri Sosial Republik Indonesia, Tri Rismaharini","authors":"Listya Anindita, Leo Randika, R. Y. Imilda, Yanti Widayanti, Dedeh Fardiah","doi":"10.33366/jkn.v4i1.90","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.90","url":null,"abstract":"Mass media has become the main source of information for the public to find out the latest and actual news. Through the mass media, various forms of freedom are shown to voice various statements and opinions. This is where the media plays a strong role in bringing up interesting issues for the audience, including in the process of framing a news story. There is no doubt that the framing of the news relates to public figures who are often the targets. This research focuses on the online media Kompas.com when framing news about the Minister of Social Affairs (Mensos) Tri Rismaharini in the December 2021 period. Of course, it aims to see how far Kompas.com is framing the news and packaging news about Tri Rismaharani for public consumption. This research is also supported by using qualitative research methods, constructivist paradigms, and framing analysis. This result of framing analysis on this study indicate how the media constructs and conveys news by format and narrative. In the same event, when viewed from the packaging from one news to another, this frame depends on the interests of a media so that it shows the media's construction of a reality. This news is then formed with a frame through the selection of emphasis on an issue. \u0000Abstrak \u0000Media massa telah menjadi sumber informasi utama bagi masyarakat untuk mengetahui berita terbaru dan teraktual. Melalui media massa berbagai wujud kebebasan ditampilkan untuk menyuarakan berbagai pernyataan dan pendapat. Di sinilah media berperan kuat untuk memunculkan isu-isu menarik bagi khalayak termasuk dalam proses framing sebuah berita. Tak ayal framing pemberitaan berkenaan dengan tokoh publik yang kerap kali menjadi sasaran. Penelitian ini salah satunya, fokus pada media online Kompas.com saat membingkai pemberitaan mengenai Menteri Sosial (Mensos) Tri Rismaharini di periode Desember 2021. Tentu penelitian ini bertujuan untuk melihat sejauh mana Kompas.com membingkai dan mengemas pemberitaan tentang Tri Rismaharani untuk konsumsi publik. Penelitian ini didukung dengan menggunakan metode penelitian kualitatif, paradigma konstruktivis, serta analisis framing. Hasil analisis framing pada penelitian ini menunjukkan bagaimana media mengkonstruksi dan menyampaikan berita dengan format dan narasinya. Dalam suatu peristiwa yang sama, bila dilihat dari pengemasan dari berita satu ke berita lainnya frame ini tergantung pada kepentingan suatu media sehingga memperlihatkan konstruksi media atas suatu realitas. Berita ini lalu dibentuk dengan frame melalui seleksi penekanan terhadap sebuah isu.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129644054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research traces and analyzes the content of Instagram's social media to see community engagement through a series of online news on Instagram, especially in the creative economy sector. Descriptive qualitative-based research method with content analysis approach by searching # (hashtag) with the keyword Cirebon and grouping several accounts to see engagement based on followers and number of uploads to see activity on the content through captions or image descriptions as well as community involvement as Instagram users. The results of the study state that the role of Instagram social media in terms of content analysis has a major impact and influence on the economic development in the city of Cirebon in terms of opinions, invitations, and education of several Instagram account users because it can be seen that there is community engagement in several uploads to advance the city of Cirebon as a service city in Indonesia. The participation of business actors/entrepreneurs makes a major contribution to the development economy and creative economy because of the findings and the number of entrepreneurs who have goods and services with their own uniqueness and the large use of social media Instagram as one of the uses of technology seen from Rostow's economic theory of development. Abstrak Penelitian ini menelusuri dan menganalisis konten media sosial Instagram untuk melihat community engagement melalui serangkaian berita-berita online di Instagram, khususnya di sektor ekonomi kreatif. Metode penelitian berbasis kualitatif deskriptif dengan pendekatan analisis konten, menelusuri # (hashtag) dengan kata kunci Cirebon dan melakukan pengelompokan beberapa akun guna dilihat engagement berdasarkan followers dan jumlah uggahan untuk melihat aktivitas pada konten tersebut melalui caption atau deskripsi gambar serta keterlibatan masyarakat sebagai pengguna Instagram. Hasil penelitian menyebutkan peran sosial media Instagram ditinjau dari analisis konten memberikan dampak dan pengaruh besar terhadap ekonomi pembangunan di kota Cirebon ditinjau dari pendapat, ajakan, edukasi beberapa pengguna akun Instagram karena terlihat adanya community engagement di beberapa unggahan untuk memajukan kota Cirebon sebagai kota jasa di Indonesia. Peran serta pelaku usaha/wirausaha memberikan kontribusi besar terhadap ekonomi pembangunan dan ekonomi kreatif karena temuan dan banyaknya pelaku wirausaha memiliki barang dan jasa dengan keunikan masing-masing serta besarnya penggunaan sosial media Instagram sebagai salah satu pemanfaatan teknologi dilihat dari teori ekonomi pembangunan Rostow.
这项研究追踪并分析了Instagram社交媒体的内容，通过Instagram上的一系列在线新闻来了解社区参与度，尤其是在创意经济领域。描述性定性研究方法和内容分析方法，通过关键词Cirebon搜索#(标签)，并将几个帐户分组，根据关注者和上传次数查看参与度，通过标题或图像描述查看内容的活动，以及Instagram用户的社区参与。研究结果表明，Instagram社交媒体在内容分析方面的作用，在几个Instagram账户用户的意见，邀请和教育方面，对Cirebon市的经济发展产生了重大影响和影响，因为可以看出，在几个上传中存在社区参与，以推进Cirebon市作为印度尼西亚的服务城市。商业行为者/企业家的参与对发展经济和创意经济做出了重大贡献，因为研究结果和拥有具有自己独特性的商品和服务的企业家数量，以及社交媒体Instagram的大量使用，这是罗斯托经济发展理论所看到的技术用途之一。[摘要]Penelitian ini menelusuri dan menganalysis konten media social Instagram untuk melita community engagement melalui serangkaian berita-berita online di Instagram, khususnya di部门经济kreatif。Metode penelitian berbase alititalitkdesktif dengan pendekatan分析konten, menelusuri #(标签)dengan kata kunci Cirebon dan melakukan pengelompokan beberapa akun guna dililhat参与berdasarkan粉丝danjumlah uggahan untuk melihaititaltivitas paadkonten tersearakatsebagai pengguna Instagram。Hasil penelitian menyebutkan peran社交媒体Instagram ditinjau dari分析kontenmemberikan dampak dan pengaruh besar terhadap ekonomi pembangunan di kota Cirebon ditinjau dari pendapat, ajakan, edukasi beberapa pengguna akun Instagram karena terlihat adanya社区参与di beberapa unggahan untuk memajukan kota Cirebon sebagai kota jasa di印度尼西亚。Peran serta pelaku usaha/ wiirusaha成员kontribusi besar hahadap ekonomi pembangunan dan ekonomi kreatif karena temuman danbanyaknya pelaku wiirusaha memiliki barang dan jasa dengan keunikan masing- masta besarya penggunaan社交媒体Instagram sebagai salah satu pmanfaatan technologi dilii diilii teorori ekonomi pembangunan Rostow。
{"title":"Hashtag dan Community Engagement Konten Perkembangan Ekonomi Kreatif Cirebon pada Media Sosial Instagram","authors":"Dessy Kushardiyanti, Suryadi, Novy Khusnul Khotimah","doi":"10.33366/jkn.v4i1.135","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.135","url":null,"abstract":"This research traces and analyzes the content of Instagram's social media to see community engagement through a series of online news on Instagram, especially in the creative economy sector. Descriptive qualitative-based research method with content analysis approach by searching # (hashtag) with the keyword Cirebon and grouping several accounts to see engagement based on followers and number of uploads to see activity on the content through captions or image descriptions as well as community involvement as Instagram users. The results of the study state that the role of Instagram social media in terms of content analysis has a major impact and influence on the economic development in the city of Cirebon in terms of opinions, invitations, and education of several Instagram account users because it can be seen that there is community engagement in several uploads to advance the city of Cirebon as a service city in Indonesia. The participation of business actors/entrepreneurs makes a major contribution to the development economy and creative economy because of the findings and the number of entrepreneurs who have goods and services with their own uniqueness and the large use of social media Instagram as one of the uses of technology seen from Rostow's economic theory of development. \u0000Abstrak \u0000Penelitian ini menelusuri dan menganalisis konten media sosial Instagram untuk melihat community engagement melalui serangkaian berita-berita online di Instagram, khususnya di sektor ekonomi kreatif. Metode penelitian berbasis kualitatif deskriptif dengan pendekatan analisis konten, menelusuri # (hashtag) dengan kata kunci Cirebon dan melakukan pengelompokan beberapa akun guna dilihat engagement berdasarkan followers dan jumlah uggahan untuk melihat aktivitas pada konten tersebut melalui caption atau deskripsi gambar serta keterlibatan masyarakat sebagai pengguna Instagram. Hasil penelitian menyebutkan peran sosial media Instagram ditinjau dari analisis konten memberikan dampak dan pengaruh besar terhadap ekonomi pembangunan di kota Cirebon ditinjau dari pendapat, ajakan, edukasi beberapa pengguna akun Instagram karena terlihat adanya community engagement di beberapa unggahan untuk memajukan kota Cirebon sebagai kota jasa di Indonesia. Peran serta pelaku usaha/wirausaha memberikan kontribusi besar terhadap ekonomi pembangunan dan ekonomi kreatif karena temuan dan banyaknya pelaku wirausaha memiliki barang dan jasa dengan keunikan masing-masing serta besarnya penggunaan sosial media Instagram sebagai salah satu pemanfaatan teknologi dilihat dari teori ekonomi pembangunan Rostow.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125522014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Covid-19 pandemic has made the F&B (food and beverage) sector also spin its brains to defend itself from market share. In addition, the concept changes with policies that must be adapted to the competition in the middle of the market. The purpose of this study was to determine the promotion strategy used in rebuilding the image of Pizza Hut during the Covid-19 pandemic. This research is descriptive qualitative, with data collection methods by observation, interviews and documentation which is processed by the data from reducing data to explaining based on findings and correlation of concepts and theories used. The results of the study describe the use of the 7P marketing mix (product, price, place, promotion, people, process and physical evidence) in a promotional strategy that supports the rebuilding of Pizza Hut's image, with a focus on approach to people and products. People who will continue to communicate directly with consumers, and the product becomes a Pizza Hut signature that should not be left behind. The concept of picking up consumers, promotions by lowering prices and other processes that support Pizza Hut promotions. So that the original image as a family restaurant with dining at the place is now closer to consumers and affordable prices for all levels of society and can be achieved not only in related restaurants but can be found in various strategic places while still showing the characteristics of Pizza Hut itself. Abstrak Kondisi Pandemi Covid-19 menjadikan sektor F&B (food and beverage) juga berputar otak untuk tetap mempertahankan dari pangsa pasar. Selain itu, perubahan konsep dengan kebijakan yang harus di adaptasi berdampak pada perebutan pasar ditengah persaingan. Tujuan penelitian ini untuk mengetahui strategi promosi yang digunakan dalam rebuilding image Pizza Hut di masa pandemic Covid-19. Penelitian ini secara kualitatif deskriptif, dengan metode pengumpulan data secara observasi, wawancara dan dokumentasi yang diolah data-data tersebut dari mereduksi data hingga memaparkan berdasarkan temuan dan korelasi konsep dan teori yang digunakan. Hasil penelitian menggambarkan penggunaan bauran pemasaran 7P (product, price, place, promotion, people, process dan physical evidence) dalam strategi promosi yang menunjang rebuilding image Pizza Hut, memfokuskan pendekatannya pada people dan produk. People yang akan mengkomunikasikan langsung kepada konsumen, dan produk tetap menjadi signature Pizza Hut yang tidak boleh ditinggalkan. Konsep jemput konsumen, promosi dengan banting harga serta proses lain yang mendukung promosi Pizza Hut. Sehingga image semula sebagai family restaurant with dining at the place kini menjadi lebih dekat dengan konsumen dan harga yang terjangkau bagi semua lapisan masyarakat serta bisa dijangkau bukan hanya di resto terkait namun bisa ditemukan diberbagai tempat strategis dengan tetap menunjukkan ciri khas dari Pizza Hut itu sendiri.
新冠肺炎大流行使得餐饮行业也绞尽脑汁保护自己的市场份额。此外，概念随着政策的变化而变化，必须适应中间市场的竞争。本研究的目的是确定在Covid-19大流行期间重建必胜客形象所使用的促销策略。本研究是描述性定性的，采用观察，访谈和文献的数据收集方法，通过数据从减少数据到根据所使用的概念和理论的发现和相关性进行解释。研究结果描述了7P营销组合(产品、价格、地点、促销、人员、流程和实物证据)在促销策略中的使用，该策略支持了必胜客形象的重建，重点是对人和产品的态度。这些人将继续直接与消费者沟通，而产品成为必胜客的招牌，不应该被遗忘。吸引消费者的概念，通过降低价格和其他过程来促进必胜客的促销。因此，原来的家庭餐厅的形象，在用餐的地方，现在更接近消费者和实惠的价格，为社会各阶层，不仅可以在相关的餐厅，而且可以在各种战略地点找到，同时仍然显示必胜客本身的特点。[摘要]康迪西新冠肺炎疫情暴发后，康迪西行业食品和饮料行业从业人员对新冠肺炎疫情的调查。Selain itu, perubahan konsep dengan kebijakan yang harus di adaptasi berdampak pada perebutan pasar diengah persingan。图juan penelitian ini untuk mengetahui策略推广yang digunakan dalam重建形象Pizza Hut di masa大流行Covid-19。Penelitian ini secara quality deskrif, dengan方法pengumpulan data secara observasi, wawanara dan dokumentasi yang diolah data-data tersesedari mereduksi data hingga memaparkan berdasarkan temuman and korelasi konsep dan teori yang digunakan。Hasil penelitian menggambarkan penggunaan bauran pemasaran 7P(产品、价格、地点、促销、人、过程、实物证据)dalam strategy promotion杨门门江重塑形象必胜客，memfokuskan pendekatannya paas people dan product。人羊阿坎梦komunikasikan朗松kepaada konsumen，丹产品tetap门加迪招牌必胜客羊阿坎boleh ditinggalkan。康普生，康普生，康普生，康普生，康普生，康普生，康普生，康普生，康普生。sehinga图像semula sebagai家庭餐厅与用餐的地方kini menjadi lebih dekat dengan konsumen dan harga yang terjangkau bagi semua lapisan masyarakat serta bisa dijangkau bukan hanya di resto terkait namun bisa ditemukan diberbagai tempstrategis dengan tetap menunjukkan ciri khas dari必胜客itsendiri。
{"title":"Komunikasi Pemasaran sebagai Upaya Rebuilding Image Pizza Hut Restoran di Masa Pandemi Covid-19","authors":"Nurul Iksan, Imaddudin, F. M. Athalarik","doi":"10.33366/jkn.v4i1.95","DOIUrl":"https://doi.org/10.33366/jkn.v4i1.95","url":null,"abstract":"The Covid-19 pandemic has made the F&B (food and beverage) sector also spin its brains to defend itself from market share. In addition, the concept changes with policies that must be adapted to the competition in the middle of the market. The purpose of this study was to determine the promotion strategy used in rebuilding the image of Pizza Hut during the Covid-19 pandemic. This research is descriptive qualitative, with data collection methods by observation, interviews and documentation which is processed by the data from reducing data to explaining based on findings and correlation of concepts and theories used. The results of the study describe the use of the 7P marketing mix (product, price, place, promotion, people, process and physical evidence) in a promotional strategy that supports the rebuilding of Pizza Hut's image, with a focus on approach to people and products. People who will continue to communicate directly with consumers, and the product becomes a Pizza Hut signature that should not be left behind. The concept of picking up consumers, promotions by lowering prices and other processes that support Pizza Hut promotions. So that the original image as a family restaurant with dining at the place is now closer to consumers and affordable prices for all levels of society and can be achieved not only in related restaurants but can be found in various strategic places while still showing the characteristics of Pizza Hut itself. \u0000Abstrak \u0000Kondisi Pandemi Covid-19 menjadikan sektor F&B (food and beverage) juga berputar otak untuk tetap mempertahankan dari pangsa pasar. Selain itu, perubahan konsep dengan kebijakan yang harus di adaptasi berdampak pada perebutan pasar ditengah persaingan. Tujuan penelitian ini untuk mengetahui strategi promosi yang digunakan dalam rebuilding image Pizza Hut di masa pandemic Covid-19. Penelitian ini secara kualitatif deskriptif, dengan metode pengumpulan data secara observasi, wawancara dan dokumentasi yang diolah data-data tersebut dari mereduksi data hingga memaparkan berdasarkan temuan dan korelasi konsep dan teori yang digunakan. Hasil penelitian menggambarkan penggunaan bauran pemasaran 7P (product, price, place, promotion, people, process dan physical evidence) dalam strategi promosi yang menunjang rebuilding image Pizza Hut, memfokuskan pendekatannya pada people dan produk. People yang akan mengkomunikasikan langsung kepada konsumen, dan produk tetap menjadi signature Pizza Hut yang tidak boleh ditinggalkan. Konsep jemput konsumen, promosi dengan banting harga serta proses lain yang mendukung promosi Pizza Hut. Sehingga image semula sebagai family restaurant with dining at the place kini menjadi lebih dekat dengan konsumen dan harga yang terjangkau bagi semua lapisan masyarakat serta bisa dijangkau bukan hanya di resto terkait namun bisa ditemukan diberbagai tempat strategis dengan tetap menunjukkan ciri khas dari Pizza Hut itu sendiri.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122413429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Instagram account @bekasifood is an account that often shares various culinary informations. This information can be used as a basis and reference for the tendency of the community or followers of the account in choosing the type of culinary. This study aims to determine the effect of exposure to the Instagram account @bekasifood on preferences in choosing culinary in Bekasi. The research method used is a quantitative method with the main theory of Uses and Gratification. Determination of the sample size in this study uses the Taro Yamane formula. Based on the result of hypothesis testing, namely the T test and F test, the result shows that preference in choosing culinary in Bekasi can be influenced by exposure to the Instagram account @bekasifood. Aimed at the simple linear regression test and t test that motives affect preference in choosing culinary in Bekasi. The hypothesis which states that “there is a significant effect of exposure to the @bekasifood Instagram account on preferences in choosing culinary in Bekasi for followers is accepted. In this study, it can be seen that the value of the coefficient of determination R Square is 0.733. These result explains the ability of the account exposure variable (X) to influence the preference variable in choosing culinary (Y) followers of the @bekasifood Instagram account, which is 73.3%, while the rest is explained by other factors not found in this study.
{"title":"Pengaruh Terpaan Akun Instagram @bekasifood Terhadap Preferensi dalam Memilih Kuliner di Bekasi","authors":"Muhamad Andi Wiryawan, Widyo Nugroho","doi":"10.33366/jkn.v3i2.82","DOIUrl":"https://doi.org/10.33366/jkn.v3i2.82","url":null,"abstract":"Instagram account @bekasifood is an account that often shares various culinary informations. This information can be used as a basis and reference for the tendency of the community or followers of the account in choosing the type of culinary. This study aims to determine the effect of exposure to the Instagram account @bekasifood on preferences in choosing culinary in Bekasi. The research method used is a quantitative method with the main theory of Uses and Gratification. Determination of the sample size in this study uses the Taro Yamane formula. Based on the result of hypothesis testing, namely the T test and F test, the result shows that preference in choosing culinary in Bekasi can be influenced by exposure to the Instagram account @bekasifood. Aimed at the simple linear regression test and t test that motives affect preference in choosing culinary in Bekasi. The hypothesis which states that “there is a significant effect of exposure to the @bekasifood Instagram account on preferences in choosing culinary in Bekasi for followers is accepted. In this study, it can be seen that the value of the coefficient of determination R Square is 0.733. These result explains the ability of the account exposure variable (X) to influence the preference variable in choosing culinary (Y) followers of the @bekasifood Instagram account, which is 73.3%, while the rest is explained by other factors not found in this study.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"54 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131792925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public Relations has an important role in solving crisis problems. In the midst of the crisis caused by Covid-19, Public Relations of the Bandung City government needs to carry out its roles, duties and functions to carry out the strategy for handling the Covid-19 crisis. This research uses a literature study approach by collecting data or sources related to the topic raised in the research, as well as reviewing various literatures, both in the form of note and book. The data that has been obtained were analyzed using descriptive analysis method. The result shows that the Bandung City Government Public Relations crisis communication strategy in dealing with the Covid-19 pandemic crisis, in the early stages of the crisis, is to form knowledge about the COVID-19 pandemic crisis in the organization's internal environment through various communication media used by organizational members or in this case ASN and employees of the Bandung City Government. The next stage is to shape the perception of the people of Bandung City by providing message, information, and education about Covid-19, as well as socializing the policies and steps taken by the Bandung City Government in dealing with the Covid-19 pandemic crisis to the people of Bandung. Then the last strategy is to restore image and reputation through improving the quality of communication between the government and the community, as well as carrying out media relations activities to publish positive news about COVID-19 handlers in the Bandung City.
{"title":"Strategi Humas Pemerintah Kota Bandung dalam Menangani Krisis Pandemi Covid-19","authors":"Yulia Segarwati, Almadina Rakhmaniar","doi":"10.33366/jkn.v3i2.79","DOIUrl":"https://doi.org/10.33366/jkn.v3i2.79","url":null,"abstract":"Public Relations has an important role in solving crisis problems. In the midst of the crisis caused by Covid-19, Public Relations of the Bandung City government needs to carry out its roles, duties and functions to carry out the strategy for handling the Covid-19 crisis. This research uses a literature study approach by collecting data or sources related to the topic raised in the research, as well as reviewing various literatures, both in the form of note and book. The data that has been obtained were analyzed using descriptive analysis method. The result shows that the Bandung City Government Public Relations crisis communication strategy in dealing with the Covid-19 pandemic crisis, in the early stages of the crisis, is to form knowledge about the COVID-19 pandemic crisis in the organization's internal environment through various communication media used by organizational members or in this case ASN and employees of the Bandung City Government. The next stage is to shape the perception of the people of Bandung City by providing message, information, and education about Covid-19, as well as socializing the policies and steps taken by the Bandung City Government in dealing with the Covid-19 pandemic crisis to the people of Bandung. Then the last strategy is to restore image and reputation through improving the quality of communication between the government and the community, as well as carrying out media relations activities to publish positive news about COVID-19 handlers in the Bandung City.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129401815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing is the main activity carried out to maintain business benefit, develop, and receive. Therefore, to attract consumers to make purchases, business people must be able to implement STP (Segmenting, Targeting, Positioning) strategy. This study aims to determine the segmenting, targeting, and positioning strategies used by Pan Java Cafe in forming a brand image. The method used in this research is descriptive qualitative, with data collection through interview and documentation. Then the data are analyzed using data reduction, data presentation and drawing conclusion. The results shows that the Pan Java strategy segmentation is based on Demographic, Psychographic and Behavioral segmentation. In the targeting strategy, Pan Java Cafe sets a target, where only the marketing team is in the upper middle class community such as Civil Servant (PNS), student, teacher, lecturer, and tourist. Meanwhile, Pan Java's strategic positioning positions its business as a tourist village or cafe that offers a place with a different, unique, comfortable, and safe atmosphere. Currently, Pan Java has formed a brand image as a cafe which is made up of local products.
{"title":"Strategi Segmenting, Targeting dan Positioning dalam Membentuk Brand Image Kafe Pan Java","authors":"Herru Prasetya Widodo, Mira Maryama","doi":"10.33366/jkn.v3i2.85","DOIUrl":"https://doi.org/10.33366/jkn.v3i2.85","url":null,"abstract":"Marketing is the main activity carried out to maintain business benefit, develop, and receive. Therefore, to attract consumers to make purchases, business people must be able to implement STP (Segmenting, Targeting, Positioning) strategy. This study aims to determine the segmenting, targeting, and positioning strategies used by Pan Java Cafe in forming a brand image. The method used in this research is descriptive qualitative, with data collection through interview and documentation. Then the data are analyzed using data reduction, data presentation and drawing conclusion. The results shows that the Pan Java strategy segmentation is based on Demographic, Psychographic and Behavioral segmentation. In the targeting strategy, Pan Java Cafe sets a target, where only the marketing team is in the upper middle class community such as Civil Servant (PNS), student, teacher, lecturer, and tourist. Meanwhile, Pan Java's strategic positioning positions its business as a tourist village or cafe that offers a place with a different, unique, comfortable, and safe atmosphere. Currently, Pan Java has formed a brand image as a cafe which is made up of local products.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124374417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
To reduce the problems that befall the Indonesian Migrant Workers/Pekerja Migran Indonesia (PMI), the government formulate a program called Desa Migran Produktif or commonly known as Desmigratif, which formulated for 400 chosen village over Indonesia. One of the pillars that support the program is the existence of an Information Service Centre (Pusat Layanan Informasi) that can be accessed by PMI, prospective of PMI, and their relative. The performance of Desmigratif officers in operating the Information Service Center is increasingly challenging, specially during the Covid – 19 Pandemic. Spessificaly in optimizing government communication used by the officials and all relevant stakeholders. The purpose of this research is to examine the optimization efforts done by Desmigratif workers in service operation of the Information Service Center during the Covid-19 pandemic. The method used is a qualitative that can be further explored to discuss the topic of government communication in efforts to optimize services during the pandemi. The results showed that the services are adaptive to the times and follow the technological developments and appropriate especially during the pandemic, where the opportunity to communicate directly very limited. Furthermore, another thing that also affects are the improvement of the quality and competence of the Desmigatif offical and the collaborations that built with related parties
为了减少印尼移民工人(PMI)面临的问题，政府制定了一项名为“移民产品”(Desa Migran product)的计划，该计划为印尼400个选定的村庄制定。支持该计划的支柱之一是信息服务中心(Pusat Layanan Informasi)的存在，PMI、潜在PMI及其亲属可以访问该中心。反移民官员在运营信息服务中心方面的表现越来越具有挑战性，特别是在2019冠状病毒病大流行期间。特别是在优化政府官员和所有利益相关者使用的政府沟通。本研究的目的是考察在新冠肺炎大流行期间，移民工作者在信息服务中心服务运营中的优化工作。所使用的方法是定性的，可以进一步探讨在大流行期间努力优化服务的政府沟通主题。结果表明，这些服务是适应时代和技术发展的，特别是在大流行期间，直接沟通的机会非常有限。此外，影响的另一件事是提高Desmigatif官员的素质和能力以及与有关各方建立的合作关系
{"title":"Optimalisasi Pusat Layanan Migrasi Desmigratif di Masa Pandemi Covid-19","authors":"Ainia Rahmayanti","doi":"10.33366/jkn.v3i2.66","DOIUrl":"https://doi.org/10.33366/jkn.v3i2.66","url":null,"abstract":"To reduce the problems that befall the Indonesian Migrant Workers/Pekerja Migran Indonesia (PMI), the government formulate a program called Desa Migran Produktif or commonly known as Desmigratif, which formulated for 400 chosen village over Indonesia. One of the pillars that support the program is the existence of an Information Service Centre (Pusat Layanan Informasi) that can be accessed by PMI, prospective of PMI, and their relative. The performance of Desmigratif officers in operating the Information Service Center is increasingly challenging, specially during the Covid – 19 Pandemic. Spessificaly in optimizing government communication used by the officials and all relevant stakeholders. The purpose of this research is to examine the optimization efforts done by Desmigratif workers in service operation of the Information Service Center during the Covid-19 pandemic. The method used is a qualitative that can be further explored to discuss the topic of government communication in efforts to optimize services during the pandemi. The results showed that the services are adaptive to the times and follow the technological developments and appropriate especially during the pandemic, where the opportunity to communicate directly very limited. Furthermore, another thing that also affects are the improvement of the quality and competence of the Desmigatif offical and the collaborations that built with related parties","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115282112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：