The agenda setting of Mass Media in Indonesia, which tends to be pro towards the presence of the Job Creation Law, is considered not an actual articulation of the public interest (receiver) which it should represent. Theory, research, and even digital surveys involving the mass media as news subjects (channels) assess that the mass media are trapped in insignificant, normative news and do not accommodate counter opinions in an objective and balanced manner. The public then uses new media, especially social media, to mobilize a movement against the Job Creation Law, or to broadly mobilize pro-democracy forces through this movement. Although social media is not a mass media that applies measurable journalistic principles, social media offers digitization, convergence, interactivity, and development of network, which are considered more effective in articulating the true public interest in political communication towards the government as the messenger (sender). Keywords: government; job creation law; mass media; social media
{"title":"Kajian Media Terhadap Pemberitaan Proses Legislasi Undang-Undang Cipta Kerja","authors":"Masad Masrur Buchori","doi":"10.33366/jkn.v3i1.70","DOIUrl":"https://doi.org/10.33366/jkn.v3i1.70","url":null,"abstract":"The agenda setting of Mass Media in Indonesia, which tends to be pro towards the presence of the Job Creation Law, is considered not an actual articulation of the public interest (receiver) which it should represent. Theory, research, and even digital surveys involving the mass media as news subjects (channels) assess that the mass media are trapped in insignificant, normative news and do not accommodate counter opinions in an objective and balanced manner. The public then uses new media, especially social media, to mobilize a movement against the Job Creation Law, or to broadly mobilize pro-democracy forces through this movement. Although social media is not a mass media that applies measurable journalistic principles, social media offers digitization, convergence, interactivity, and development of network, which are considered more effective in articulating the true public interest in political communication towards the government as the messenger (sender). \u0000Keywords: government; job creation law; mass media; social media \u0000 ","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131074421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The current business competition is so tight that there are many similar competitors. This is where a brand awareness strategy is needed so that the business being run can still compete. This study aims to determine the strategies used by Kae Thai Tea in increasing this brand awareness. In this study, a qualitative research method was used through observation, documentation and semi-structured interviews with informants who were determined through positive sampling. From the research carried out, it can be concluded that in carrying out a marketing communication strategy to increase brand awareness, this goal can be achieved by implementing a well-organized strategy in accordance with the wishes of the businessman. As for several supporting factors, namely the elements of marketing communication and brand elements by having a concept that is quite affordable. The presence of several inhibiting factors will not make the marketed brand worse but will become stronger in the face of competition. Keywords: communication; marketing communication; brand awareness
{"title":"Strategi Komunikasi Pemasaran Kae Thai Tea Dalam Meningkatkan Brand Awareness","authors":"Fetnisari Babang Noti, Herru Prasetya Widodo, Emei Dwinanarhati Setiamandani","doi":"10.33366/jkn.v3i1.76","DOIUrl":"https://doi.org/10.33366/jkn.v3i1.76","url":null,"abstract":"The current business competition is so tight that there are many similar competitors. This is where a brand awareness strategy is needed so that the business being run can still compete. This study aims to determine the strategies used by Kae Thai Tea in increasing this brand awareness. In this study, a qualitative research method was used through observation, documentation and semi-structured interviews with informants who were determined through positive sampling. From the research carried out, it can be concluded that in carrying out a marketing communication strategy to increase brand awareness, this goal can be achieved by implementing a well-organized strategy in accordance with the wishes of the businessman. As for several supporting factors, namely the elements of marketing communication and brand elements by having a concept that is quite affordable. The presence of several inhibiting factors will not make the marketed brand worse but will become stronger in the face of competition. \u0000Keywords: communication; marketing communication; brand awareness \u0000 ","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124423287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The limited ability in providing a good water services to all citizens, as well as the fact that water is a public good, the involvement of citizens in drinking water supply is one way to achieve this goal. The existence of a community-based drinking water supply system in the form of the Community Drinking Water User Association (HIPPAM) needs to be maintained to ensure the sustainability of its social services. The sustainability of the HIPPAM social enterprise is determined by internal aspects such as governance and institutional performance, financial management, technical performance of water distribution services. Other things related to external aspects such as the support of stakeholders such as customers, community members, environment activist and village government related to the issue of conservation as well as environmental sustainability and good water governance. Discussing these issues with all stakeholders in drinking water in the available local public space can be referred to as environmental communication that is hoped will be able to create awareness and citizen’s collective action citizens on the importance of good water governance. This study uses qualitative data with interviews and in-depth interviews as data collection techniques, the informants of this study consisted of the management of the HIPPAM Mangga Dua. The result showed that administrators had sufficient environmental and ecological literacy. For them, water is spiritual and social energy sources that enable them to develop dan enhance the community’s social capital.
{"title":"Memperkokoh Posisi Tawar Politik Pegiat Sistem Penyediaan Air Minum Berbasis Masyarakat Lewat Komunikasi Lingkungan","authors":"Rochmad Effendy, R. Amin, Ginanjar Indra Kusuma","doi":"10.33366/jkn.v1i2.25","DOIUrl":"https://doi.org/10.33366/jkn.v1i2.25","url":null,"abstract":"The limited ability in providing a good water services to all citizens, as well as the fact that water is a public good, the involvement of citizens in drinking water supply is one way to achieve this goal. The existence of a community-based drinking water supply system in the form of the Community Drinking Water User Association (HIPPAM) needs to be maintained to ensure the sustainability of its social services. The sustainability of the HIPPAM social enterprise is determined by internal aspects such as governance and institutional performance, financial management, technical performance of water distribution services. Other things related to external aspects such as the support of stakeholders such as customers, community members, environment activist and village government related to the issue of conservation as well as environmental sustainability and good water governance. Discussing these issues with all stakeholders in drinking water in the available local public space can be referred to as environmental communication that is hoped will be able to create awareness and citizen’s collective action citizens on the importance of good water governance. This study uses qualitative data with interviews and in-depth interviews as data collection techniques, the informants of this study consisted of the management of the HIPPAM Mangga Dua. The result showed that administrators had sufficient environmental and ecological literacy. For them, water is spiritual and social energy sources that enable them to develop dan enhance the community’s social capital.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134501571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to find out how the branding strategy of the Culture and Tourism Agency (Disbudpar) of Malang in shaping the image of Malang as a tourism city and to know what obstacles affect the application of the branding strategy. This study used a qualitative research by analyzing the branding strategy of Disbudpar Malang. The data collection techniques carried out in field research and to obtain information and data was through interviews and documentation. The results of this study indicated that the branding strategy of Disbudpar Malang in shaping the image of Malang were as follow, first brand positioning for example by the formation of the beautiful Malang city branding, second brand identity by making the tag line and logo of beautiful Malang, third brand personality for example Malang is known as a cool city, fourth brand communication by promotion on social media events and relationships with stakeholders. The fifth startegy was brand equity for example by making beautiful destinations such as thematic villages and beautiful city parks. The constraints from the brand strategy were first, from the publication of beautiful Malang in print media was considered less reflecting the image of Malang and the presence of those who criticized the beautiful Malang logo, second there were some villages that were still less of awareness in tourism, third in terms of destinations there were lack in facilities and infrastructure, fourth the limited funds to conduct the activities or events.
{"title":"Strategi Branding Dinas Kebudayaan dan Pariwisata Kota Malang dalam Membentuk Image Sebagai Kota Pariwisata","authors":"Pransiskus Albet, S. Dewi","doi":"10.33366/jkn.v1i2.27","DOIUrl":"https://doi.org/10.33366/jkn.v1i2.27","url":null,"abstract":"This study aimed to find out how the branding strategy of the Culture and Tourism Agency (Disbudpar) of Malang in shaping the image of Malang as a tourism city and to know what obstacles affect the application of the branding strategy. This study used a qualitative research by analyzing the branding strategy of Disbudpar Malang. The data collection techniques carried out in field research and to obtain information and data was through interviews and documentation. The results of this study indicated that the branding strategy of Disbudpar Malang in shaping the image of Malang were as follow, first brand positioning for example by the formation of the beautiful Malang city branding, second brand identity by making the tag line and logo of beautiful Malang, third brand personality for example Malang is known as a cool city, fourth brand communication by promotion on social media events and relationships with stakeholders. The fifth startegy was brand equity for example by making beautiful destinations such as thematic villages and beautiful city parks. The constraints from the brand strategy were first, from the publication of beautiful Malang in print media was considered less reflecting the image of Malang and the presence of those who criticized the beautiful Malang logo, second there were some villages that were still less of awareness in tourism, third in terms of destinations there were lack in facilities and infrastructure, fourth the limited funds to conduct the activities or events.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126854949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The existence of Radio in the midst of the community has a very big role, because it is to meet the needs of the local community. Thus the need for public perception about the image of RRI Ende Flores Pro 1. The purpose of this study is to find out how listeners' perceptions about the image of RRI Pro 1 and the supporting factors of the RRI Pro 1 image of Ende Flores station as a rural broadcast radio. In this study used a qualitative research method with data collection steps carried out through observation, documentation and interviews with informants in the field obtained through sampling. From that step, data analysis is performed using an interactive data analysis model that includes the process of data reduction, data presentation and drawing conclusions. From the research conducted, a conclusion has been reached; (1) Listeners' perceptions about the image of RRI Pro 1 Ende Flores Station as a rural radio broadcast viewed from motivation, attention, cognition, attitude and response. The perception has been built so that the community is greatly helped through rural broadcasts; (2) In building the listener's perception of the image of RRI pro 1 Ende Flores station, the supporting factors are stimulus, informative, time period in listening to rural broadcasts and perception. Which affects the formation of public perception through the program.
电台的存在在社区中间有着非常大的作用，因为它是为了满足当地社区的需求。因此，需要公众对RRI恩德弗洛雷斯Pro 1的形象的认识。本研究的目的是了解听众对恩德弗洛雷斯电台作为乡村广播电台的RRI Pro 1形象的认知，以及RRI Pro 1形象的支持因素。在本研究中，采用了定性研究方法，通过观察、记录和对通过抽样获得的实地举报人的访谈来进行数据收集步骤。从这一步开始，使用交互式数据分析模型进行数据分析，该模型包括数据简化、数据表示和得出结论的过程。从进行的研究中，得出了一个结论;(1)听众从动机、注意、认知、态度和反应四个方面对RRI Pro 1恩德弗洛雷斯电台乡村广播形象的感知。已经建立了这样一种观念，通过农村广播极大地帮助了社区;(2)在构建听众对RRI pro 1 Ende Flores电台形象感知的过程中，支持因素有刺激性、信息性、乡村广播收听时间和感知。通过节目影响公众认知的形成。
{"title":"Persepsi Pendengar Tentang Citra RRI Pro 1 Stasiun Ende Flores Sebagai Radio Siaran Pedesaan","authors":"Maria Mega Mustika Jima, Sugeng Rusmiwari","doi":"10.33366/jkn.v1i2.18","DOIUrl":"https://doi.org/10.33366/jkn.v1i2.18","url":null,"abstract":"The existence of Radio in the midst of the community has a very big role, because it is to meet the needs of the local community. Thus the need for public perception about the image of RRI Ende Flores Pro 1. The purpose of this study is to find out how listeners' perceptions about the image of RRI Pro 1 and the supporting factors of the RRI Pro 1 image of Ende Flores station as a rural broadcast radio. In this study used a qualitative research method with data collection steps carried out through observation, documentation and interviews with informants in the field obtained through sampling. From that step, data analysis is performed using an interactive data analysis model that includes the process of data reduction, data presentation and drawing conclusions. From the research conducted, a conclusion has been reached; (1) Listeners' perceptions about the image of RRI Pro 1 Ende Flores Station as a rural radio broadcast viewed from motivation, attention, cognition, attitude and response. The perception has been built so that the community is greatly helped through rural broadcasts; (2) In building the listener's perception of the image of RRI pro 1 Ende Flores station, the supporting factors are stimulus, informative, time period in listening to rural broadcasts and perception. Which affects the formation of public perception through the program.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130032505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.
{"title":"Strategi Komunikasi Pemasaran RRI Malang dalam Upaya Pencapaian PNBP dan Meningkatkan Jumlah Pengiklan","authors":"Yulius Yulius, Herru Prasetya Widodo","doi":"10.33366/jkn.v1i2.19","DOIUrl":"https://doi.org/10.33366/jkn.v1i2.19","url":null,"abstract":"RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127065323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study used qualitative research methods. The research is intended to know and understand in more detail related to the phenomenon of what is experienced by the subject to be investigated, through various data collection techniques conducted by researchers to obtain data on "Family Communication Patterns between Daughter-in-law and In-laws who live in one house in Bendrong Village Jabung District”. The problem is analyzed using the Rogers and Kincaid paradigms. The research method used was descriptive qualitative and the sampling technique used was puposive sampling by interviewing 6 informants in Bendrong village. Data collection taken using interview guides, observations and documentation. While data analysis is collecting data, reducing data, presenting data and drawing and conclusions. The results of the study revealed that where the pattern of communication between in-laws and in-laws often exchanges information, as shown in the chart above, where in-laws are usually the speakers or can be referred to as communicators, while the sons-in-law as recipients of messages or communicants, but usually often exchange positions within the period specific time and situation. Messages or information conveyed both by in-laws and in-laws are usually spoken directly or face to face or indirectly such as through social media mobile phones. In this case there is a reciprocal relationship between the two. Thus, the relationship between the daughter-in-law and the mother-in-law who tends to conflict will get worse if the two of them live together, because the high intensity of confusion results in a higher chance of friction.
本研究采用定性研究方法。本研究旨在通过研究人员进行的各种数据收集技术，更详细地了解和了解与被调查对象所经历的现象有关的数据，以获得“在Bendrong Village Jabung区住在一所房子里的儿媳和姻亲之间的家庭沟通模式”的数据。用罗杰斯和金凯的范式来分析这个问题。本研究采用描述性定性方法，抽样方法为目的抽样，对本德隆村6名被调查者进行了访谈。数据收集采用采访指南，观察和文件。而数据分析则是收集数据，减少数据，呈现数据，得出结论。研究结果表明，公婆与公婆之间的沟通模式往往是交换信息，如上图所示，其中公婆通常是说话者或可以称为传播者，而女婿作为信息的接受者或传播者，但通常往往在特定的时间和场合交换立场。姻亲和姻亲传递的信息或信息通常是直接或面对面或间接的，例如通过社交媒体手机。在这种情况下，两者之间存在相互关系。因此，如果媳妇和婆婆住在一起，容易发生冲突的婆媳之间的关系会变得更糟，因为高度的混乱导致摩擦的可能性更高。
{"title":"Pola Komunikasi Keluarga Antara Menantu dan Mertua yang Tinggal dalam Satu Rumah","authors":"Elisabeth Saro, M. Ghofur, Amanah Rakhim Syahida","doi":"10.33366/jkn.v1i2.29","DOIUrl":"https://doi.org/10.33366/jkn.v1i2.29","url":null,"abstract":"The study used qualitative research methods. The research is intended to know and understand in more detail related to the phenomenon of what is experienced by the subject to be investigated, through various data collection techniques conducted by researchers to obtain data on \"Family Communication Patterns between Daughter-in-law and In-laws who live in one house in Bendrong Village Jabung District”. The problem is analyzed using the Rogers and Kincaid paradigms. The research method used was descriptive qualitative and the sampling technique used was puposive sampling by interviewing 6 informants in Bendrong village. Data collection taken using interview guides, observations and documentation. While data analysis is collecting data, reducing data, presenting data and drawing and conclusions. The results of the study revealed that where the pattern of communication between in-laws and in-laws often exchanges information, as shown in the chart above, where in-laws are usually the speakers or can be referred to as communicators, while the sons-in-law as recipients of messages or communicants, but usually often exchange positions within the period specific time and situation. Messages or information conveyed both by in-laws and in-laws are usually spoken directly or face to face or indirectly such as through social media mobile phones. In this case there is a reciprocal relationship between the two. Thus, the relationship between the daughter-in-law and the mother-in-law who tends to conflict will get worse if the two of them live together, because the high intensity of confusion results in a higher chance of friction.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127852560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anak Langit soap opera is a soap opera broadcast by sctv stations produced by sinemart. The program is very popular with the audience, especially among teenagers who are still sitting on the school bench. This soap opera shows many events that are not educational to the audience such as scenes of violent acts in the form of brawls, reckless wild races on the highway and scenes of love outside the boundaries as school children. The focus of the problem that will be examined is the meaning of icons, indexes and symbols, and also forms of violence in the soap opera shows. In this study using qualitative research methods by collecting data through observation, interviews and documentation.The results of this study can be concluded that every scene that is in the soap opera child sky has a meaning that affects the assumptions for the community because not only adults who watch this program, but also many children who watch the show moreover this soap opera airing on primetime. These things tarnished the meaning of love in the soap opera anak langit.
{"title":"Bentuk Kekerasan Pada Sinetron Anak Langit","authors":"Jubaidah Berthniastuti Matau, M. A. Ghofur","doi":"10.33366/jkn.v1i1.14","DOIUrl":"https://doi.org/10.33366/jkn.v1i1.14","url":null,"abstract":"Anak Langit soap opera is a soap opera broadcast by sctv stations produced by sinemart. The program is very popular with the audience, especially among teenagers who are still sitting on the school bench. This soap opera shows many events that are not educational to the audience such as scenes of violent acts in the form of brawls, reckless wild races on the highway and scenes of love outside the boundaries as school children. The focus of the problem that will be examined is the meaning of icons, indexes and symbols, and also forms of violence in the soap opera shows. In this study using qualitative research methods by collecting data through observation, interviews and documentation.The results of this study can be concluded that every scene that is in the soap opera child sky has a meaning that affects the assumptions for the community because not only adults who watch this program, but also many children who watch the show moreover this soap opera airing on primetime. These things tarnished the meaning of love in the soap opera anak langit.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"84 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131055391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.
{"title":"Implementasi Kinerja Bagian Humas dalam Menyebarluaskan Informasi Tentang Program Spirit 99 Hari Kerja Walikota Malang","authors":"Silvi Aris Arlinda, Herru Prasetya Widodo","doi":"10.33366/jkn.v1i1.9","DOIUrl":"https://doi.org/10.33366/jkn.v1i1.9","url":null,"abstract":"This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132351495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A good and effective marketing communication strategy is very important to improve the production and sales targets in Kampung Keramik, Kelurahan Dinoyo, Malang. This research examined how marketing communication strategies increase sales and improve good relations with customers and prospective customers. The purpose of this study was to find out and learn marketing communication strategies to maintain good relationships with customers and prospective customers. This study used a descriptive qualitative, with the data collection technique through in-depth interviews, field observations involving informants and documentation as the main data sources. The results of this study indicated that the marketing communication strategy adopted by Kampung Keramik Dinoyo in increasing sales and maintaining relationships with customers and prospective customers was by conducting market selection strategies, product knowledge strategies, distribution strategies and promotion strategies. In conducting promotional activities to increase the sales in Kampung Keramik Dinoyo by putting advertisments in YouTube channel, Instagram, Facebook, online media and websites. Kampung Keramik Dinoyo also conducted a Direct Marketing and Online Marketing Programs that aimed to expand information networks to attract prospective customers and established good relations with their customers. Keywords: Marketing Communication, Sales, Customers, Dinoyo Ceramics.
{"title":"Strategi Komunikasi Pemasaran Dalam Meningkatkan Hasil Penjualan Di Kampung Keramik Dinoyo Kota Malang","authors":"Tarno Maryanto, Amanah Rakhim Syahida","doi":"10.33366/jkn.v1i1.8","DOIUrl":"https://doi.org/10.33366/jkn.v1i1.8","url":null,"abstract":"A good and effective marketing communication strategy is very important to improve the production and sales targets in Kampung Keramik, Kelurahan Dinoyo, Malang. This research examined how marketing communication strategies increase sales and improve good relations with customers and prospective customers. The purpose of this study was to find out and learn marketing communication strategies to maintain good relationships with customers and prospective customers. This study used a descriptive qualitative, with the data collection technique through in-depth interviews, field observations involving informants and documentation as the main data sources. The results of this study indicated that the marketing communication strategy adopted by Kampung Keramik Dinoyo in increasing sales and maintaining relationships with customers and prospective customers was by conducting market selection strategies, product knowledge strategies, distribution strategies and promotion strategies. In conducting promotional activities to increase the sales in Kampung Keramik Dinoyo by putting advertisments in YouTube channel, Instagram, Facebook, online media and websites. Kampung Keramik Dinoyo also conducted a Direct Marketing and Online Marketing Programs that aimed to expand information networks to attract prospective customers and established good relations with their customers. \u0000 \u0000Keywords: Marketing Communication, Sales, Customers, Dinoyo Ceramics.","PeriodicalId":127994,"journal":{"name":"Jurnal Komunikasi Nusantara","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127117829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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