首页 > 最新文献

European Economics: Political Economy & Public Economics eJournal最新文献

英文 中文
From Class-Based Project to Imperial Formation: European Union Law and the Reconstruction of Europe 从阶级计划到帝国形成:欧盟法与欧洲重建
Pub Date : 2020-12-02 DOI: 10.4337/9781788119863.00027
E. Nanopoulos
This chapter reads some key developments in EU law and thinks about the role of law in the European project with reference to existing Marxist analyses of European integration. In particular, it offers a brief snapshot of the historical interconnections between EU law and the reproduction of capitalist social relations, as well as the specific ways in which EU law played a role in the reconstitution of European capitalism after the Second World War. Its overall argument is that Marxist analyses of EU law have much to contribute to our understanding of European integration, especially its historical development and its juridico-political specificity. They could also assist in the process of articulating strategies and visions of transnational and international solidarity that could transcend the imperialist legacies and nature of Europe's 'peace' project.
本章阅读了欧盟法的一些关键发展,并参考马克思主义对欧洲一体化的现有分析,思考了法律在欧洲计划中的作用。特别是,本书简要介绍了欧盟法与资本主义社会关系再生产之间的历史联系,以及欧盟法在第二次世界大战后欧洲资本主义重建中发挥作用的具体方式。它的总体论点是,马克思主义对欧盟法的分析对我们理解欧洲一体化,特别是其历史发展及其司法政治特殊性有很大贡献。他们还可以协助阐明跨国和国际团结的战略和愿景,这些战略和愿景可以超越帝国主义的遗产和欧洲“和平”计划的性质。
{"title":"From Class-Based Project to Imperial Formation: European Union Law and the Reconstruction of Europe","authors":"E. Nanopoulos","doi":"10.4337/9781788119863.00027","DOIUrl":"https://doi.org/10.4337/9781788119863.00027","url":null,"abstract":"This chapter reads some key developments in EU law and thinks about the role of law in the European project with reference to existing Marxist analyses of European integration. In particular, it offers a brief snapshot of the historical interconnections between EU law and the reproduction of capitalist social relations, as well as the specific ways in which EU law played a role in the reconstitution of European capitalism after the Second World War. Its overall argument is that Marxist analyses of EU law have much to contribute to our understanding of European integration, especially its historical development and its juridico-political specificity. They could also assist in the process of articulating strategies and visions of transnational and international solidarity that could transcend the imperialist legacies and nature of Europe's 'peace' project.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126004363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Interregional Contact and National Identity 区域间接触与国家认同
Pub Date : 2020-12-01 DOI: 10.2139/ssrn.3755381
Manuel Bagues, Chrisotpher Roth
We study the long-run effects of contact with individuals from other regions on beliefs, preferences and national identity. We combine a natural experiment, the random assignment of male conscripts to different locations throughout Spain, with tailored survey data. Being randomly assigned to complete military service outside of one's region of residence fosters contact with conscripts from other regions, and increases sympathy towards people from the region of service, measured several decades later. We also observe an increase in identification with Spain for individuals originating from regions with peripheral nationalism. Our evidence suggests that intergroup exposure in early adulthood can have long-lasting effects on individual preferences and national identity.
我们研究与来自其他地区的个人接触对信仰、偏好和民族认同的长期影响。我们结合了一个自然实验,将男性应征入伍者随机分配到西班牙各地的不同地点,以及量身定制的调查数据。被随机分配到居住地区以外的地方服兵役,促进了与其他地区应征入伍者的联系,并增加了几十年后对服役地区人的同情。我们还观察到,来自边缘民族主义地区的个人对西班牙的认同有所增加。我们的证据表明,成年早期的群体间接触会对个人偏好和国家认同产生长期影响。
{"title":"Interregional Contact and National Identity","authors":"Manuel Bagues, Chrisotpher Roth","doi":"10.2139/ssrn.3755381","DOIUrl":"https://doi.org/10.2139/ssrn.3755381","url":null,"abstract":"We study the long-run effects of contact with individuals from other regions on beliefs, preferences and national identity. We combine a natural experiment, the random assignment of male conscripts to different locations throughout Spain, with tailored survey data. Being randomly assigned to complete military service outside of one's region of residence fosters contact with conscripts from other regions, and increases sympathy towards people from the region of service, measured several decades later. We also observe an increase in identification with Spain for individuals originating from regions with peripheral nationalism. Our evidence suggests that intergroup exposure in early adulthood can have long-lasting effects on individual preferences and national identity.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116102134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
What Leads A District To A Brexit Vote? 是什么导致一个地区投票脱欧?
Pub Date : 2020-12-01 DOI: 10.2139/ssrn.3755909
Alexandre Melo, Francisco Lhano, J. Gouveia, Miguel Santa-Clara
On the 23rd of June 2016, the United Kingdom voted to leave the European Union, leading to an unprecedented event in European history. In this paper, we analyse the exit voting shares in 386 local jurisdictions across the UK's four nations, to find a relationship between the characteristics of a district, its population and its exit voting share. We use a multiple linear regression model to analyse the data. We conclude that a higher voting share for Brexit in a district is largely explained by it having a lower unemployment rate, a white ethnic majority, and lower education levels. We also conclude that the common misconception of elderly people contributing to the Brexit vote may be unfounded. We also establish a connection between having voted for a right party in the 2015 national election and having voted for Brexit in 2016.
2016年6月23日,英国投票决定脱离欧盟,这是欧洲历史上前所未有的事件。在本文中,我们分析了英国四个国家的386个地方司法管辖区的退出投票份额,以找到一个地区的特征,其人口与其退出投票份额之间的关系。我们使用多元线性回归模型来分析数据。我们得出的结论是,一个地区对英国脱欧的投票比例较高,在很大程度上可以解释为该地区失业率较低、白人占多数、教育水平较低。我们还得出结论,认为老年人对英国脱欧投票有贡献的普遍误解可能是没有根据的。我们还建立了在2015年全国大选中投票给右翼政党和在2016年投票支持英国脱欧之间的联系。
{"title":"What Leads A District To A Brexit Vote?","authors":"Alexandre Melo, Francisco Lhano, J. Gouveia, Miguel Santa-Clara","doi":"10.2139/ssrn.3755909","DOIUrl":"https://doi.org/10.2139/ssrn.3755909","url":null,"abstract":"On the 23rd of June 2016, the United Kingdom voted to leave the European Union, leading to an unprecedented event in European history. In this paper, we analyse the exit voting shares in 386 local jurisdictions across the UK's four nations, to find a relationship between the characteristics of a district, its population and its exit voting share. We use a multiple linear regression model to analyse the data. We conclude that a higher voting share for Brexit in a district is largely explained by it having a lower unemployment rate, a white ethnic majority, and lower education levels. We also conclude that the common misconception of elderly people contributing to the Brexit vote may be unfounded. We also establish a connection between having voted for a right party in the 2015 national election and having voted for Brexit in 2016.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128849103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Back to the future: looking for a European tax system 回到未来:寻找一个欧洲税收体系
Pub Date : 2020-11-02 DOI: 10.2139/ssrn.3837879
Olivier Péjout
The digital economy is shaking up our societies. Its disruptive effect is being felt even in the way we assess and collect taxes. This phenomenon, coupled with the internationalization of trade, makes tax situations more complex and becomes conducive to tax avoidance attempts. All players in the global tax system are aware of this. We need to reform our tools to improve tax justice to ensure tax consent. States’ budgetary difficulties also show the need to secure their sources of income. Therefore, the EU tried to create a European digital tax system, crucial in the future. While the solutions are interesting, because they are in line with the ongoing debates at national, European, and international level, the results may still be a long way off.
数字经济正在撼动我们的社会。它的破坏性影响甚至体现在我们评估和征收税收的方式上。这种现象,再加上贸易的国际化,使得税收情况更加复杂,有利于避税的企图。全球税收体系的所有参与者都意识到了这一点。我们需要改革我们的工具,以改善税收公正,确保税收同意。各国的预算困难也表明需要确保其收入来源。因此,欧盟试图建立一个对未来至关重要的欧洲数字税收体系。虽然这些解决方案很有趣,因为它们与国家、欧洲和国际层面正在进行的辩论一致,但距离结果可能还有很长的路要走。
{"title":"Back to the future: looking for a European tax system","authors":"Olivier Péjout","doi":"10.2139/ssrn.3837879","DOIUrl":"https://doi.org/10.2139/ssrn.3837879","url":null,"abstract":"The digital economy is shaking up our societies. Its disruptive effect is being felt even in the way we assess and collect taxes. This phenomenon, coupled with the internationalization of trade, makes tax situations more complex and becomes conducive to tax avoidance attempts. All players in the global tax system are aware of this. We need to reform our tools to improve tax justice to ensure tax consent. States’ budgetary difficulties also show the need to secure their sources of income. Therefore, the EU tried to create a European digital tax system, crucial in the future. While the solutions are interesting, because they are in line with the ongoing debates at national, European, and international level, the results may still be a long way off.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129080044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Wealth Taxation and Household Saving: Evidence from Assessment Discontinuities in Norway 财富税和家庭储蓄:来自挪威评估不连续性的证据
Pub Date : 2020-10-21 DOI: 10.2139/ssrn.3716257
Marius A. K. Ring
I use a quasi-experiment in Norway to examine how households respond to capital taxation. The introduction of a new wealth assessment methodology in 2010 led to geographic discontinuities in household exposure to wealth taxes, along both the extensive and intensive margins. I exploit this novel variation using a boundary discontinuity approach together with third-party reported data on saving behavior. I find that wealth taxation causes households to save more, and that this increase in saving is primarily financed by increased labor earnings. These responses are the combination of small negative effects of increasing the marginal tax rates on wealth and relatively larger positive effects of increasing average tax rates. These results imply that income effects may dominate substitution effects in household responses to rate of return shocks, which has important implications for both optimal capital taxation and macroeconomic modeling.
我在挪威做了一个准实验,研究家庭对资本税的反应。2010年引入的一种新的财富评估方法导致家庭财富税暴露的地理不连续性,包括广泛和密集的边际。我利用边界不连续方法和第三方报告的关于储蓄行为的数据来开发这种新颖的变化。我发现财富税导致家庭储蓄更多,而储蓄的增加主要是由劳动收入的增加提供资金。这些反应是增加对财富的边际税率的小的负面影响和增加平均税率的相对较大的积极影响的结合。这些结果表明,在家庭对回报率冲击的反应中,收入效应可能主导替代效应,这对最优资本税收和宏观经济模型都具有重要意义。
{"title":"Wealth Taxation and Household Saving: Evidence from Assessment Discontinuities in Norway","authors":"Marius A. K. Ring","doi":"10.2139/ssrn.3716257","DOIUrl":"https://doi.org/10.2139/ssrn.3716257","url":null,"abstract":"I use a quasi-experiment in Norway to examine how households respond to capital taxation. The introduction of a new wealth assessment methodology in 2010 led to geographic discontinuities in household exposure to wealth taxes, along both the extensive and intensive margins. I exploit this novel variation using a boundary discontinuity approach together with third-party reported data on saving behavior. I find that wealth taxation causes households to save more, and that this increase in saving is primarily financed by increased labor earnings. These responses are the combination of small negative effects of increasing the marginal tax rates on wealth and relatively larger positive effects of increasing average tax rates. These results imply that income effects may dominate substitution effects in household responses to rate of return shocks, which has important implications for both optimal capital taxation and macroeconomic modeling.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129337028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 20
VAT Gaps in Developing Countries: Measurement, Administration and Politics 发展中国家的增值税差距:计量、管理和政治
Pub Date : 2020-09-21 DOI: 10.2139/ssrn.3696578
Pierre-Pascal Gendron, R. Bird
In the post-COVID-19 environment, policy makers in many countries will be searching for revenues. Due to the political difficulty of creating new taxes or raising existing ones significantly, the focus may well shift to improving the yield of existing or reformed taxes. We explore VAT revenue efficiency and its relationship with the VAT gap, discussing the different versions of the gap and outlining the main approaches to measurement. We then turn to the interpretation and limitations of VAT gap estimates, presenting some cross-country estimates calculated under different approaches. Finally, we consider some implications of VAT (and other tax) gap estimates for developing countries in the context of consumption tax reform for revenue mobilization, including a brief look at some political economy challenges to the use of VAT gap estimates.
在2019冠状病毒病后的环境中,许多国家的政策制定者将寻求收入。由于设立新税种或大幅提高现有税种的政治难度,重点很可能会转移到提高现有税种或改革税种的收益上。我们探讨了增值税收入效率及其与增值税差距的关系,讨论了差距的不同版本,并概述了主要的测量方法。然后,我们转向增值税缺口估计的解释和局限性,提出了一些在不同方法下计算的跨国估计。最后,我们考虑了在消费税改革背景下增值税(和其他税收)缺口估计对发展中国家的一些影响,包括简要介绍使用增值税缺口估计的一些政治经济挑战。
{"title":"VAT Gaps in Developing Countries: Measurement, Administration and Politics","authors":"Pierre-Pascal Gendron, R. Bird","doi":"10.2139/ssrn.3696578","DOIUrl":"https://doi.org/10.2139/ssrn.3696578","url":null,"abstract":"In the post-COVID-19 environment, policy makers in many countries will be searching for revenues. Due to the political difficulty of creating new taxes or raising existing ones significantly, the focus may well shift to improving the yield of existing or reformed taxes. We explore VAT revenue efficiency and its relationship with the VAT gap, discussing the different versions of the gap and outlining the main approaches to measurement. We then turn to the interpretation and limitations of VAT gap estimates, presenting some cross-country estimates calculated under different approaches. Finally, we consider some implications of VAT (and other tax) gap estimates for developing countries in the context of consumption tax reform for revenue mobilization, including a brief look at some political economy challenges to the use of VAT gap estimates.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133392179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Reconstruction of the Greek Economy: Stepping Beyond the Greek Sovereign Debt 希腊经济重建:超越希腊主权债务
Pub Date : 2020-08-18 DOI: 10.2139/ssrn.3676101
Tejas Hinder, Koustav J Bhattacharya
The Greece sovereign debt crisis has been dominating headlines for a while now, and is an issue which not only affects Greece and its citizens, but also the whole Eurozone and, in an indirect way, the rest of Europe, making it a topic of international concern. Despite this, the concept and cause of the crisis remain a mystery to many.

This paper analyses the issue of the Greek sovereign debt from the perspective of the territorial integrity, as it not only highlights the surrounding issues, but also analyses the global impact of the situation. The paper then puts forward views of and roles of countries as well as international organizations, such as the World Bank and the International Monetary Fund, and then concludes by providing a way forward.
希腊主权债务危机占据新闻头条已经有一段时间了,这个问题不仅影响到希腊及其公民,还影响到整个欧元区,并以间接的方式影响到欧洲其他国家,使其成为国际关注的话题。尽管如此,这场危机的概念和原因对许多人来说仍然是个谜。本文从领土完整的角度来分析希腊主权债务问题,既突出了周边问题,又分析了局势对全球的影响。然后,本文提出了国家以及世界银行和国际货币基金组织等国际组织的观点和作用,最后提出了前进的方向。
{"title":"Reconstruction of the Greek Economy: Stepping Beyond the Greek Sovereign Debt","authors":"Tejas Hinder, Koustav J Bhattacharya","doi":"10.2139/ssrn.3676101","DOIUrl":"https://doi.org/10.2139/ssrn.3676101","url":null,"abstract":"The Greece sovereign debt crisis has been dominating headlines for a while now, and is an issue which not only affects Greece and its citizens, but also the whole Eurozone and, in an indirect way, the rest of Europe, making it a topic of international concern. Despite this, the concept and cause of the crisis remain a mystery to many. <br><br>This paper analyses the issue of the Greek sovereign debt from the perspective of the territorial integrity, as it not only highlights the surrounding issues, but also analyses the global impact of the situation. The paper then puts forward views of and roles of countries as well as international organizations, such as the World Bank and the International Monetary Fund, and then concludes by providing a way forward.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129222822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Universal EITC: Making Work Pay in the Age of Automation 通用所得税抵免:自动化时代的劳动报酬
Pub Date : 2020-07-30 DOI: 10.2139/ssrn.3664095
Leonard Burman
The universal EITC is a worker subsidy designed to offset wage stagnation. The base proposal would replace existing subsidies for working families with a refundable 100-percent tax credit on individual wages up to $10,000 and a larger, refundable CTC. The maximum credit grows with GDP, guaranteeing that low-wage workers benefit from economic growth. The credits are offset by a broad-based VAT or income surtax. The proposals are progressive: After-tax income for the bottom quintile would increase by about 25 percent. The tax burden on the top one percent would increase by 7 to 14 percent of income, depending on financing.
通用的EITC是一种旨在抵消工资停滞的工人补贴。基本提案将用个人工资最高可退还的100%税收抵免和更大的可退还的CTC来取代现有的工薪家庭补贴。最大信贷额度随着GDP的增长而增长,从而保证低薪工人从经济增长中受益。这些抵免被广泛征收的增值税或收入附加税所抵消。这些提议是渐进的:最底层五分之一的人的税后收入将增加约25%。根据财政状况,收入最高的1%人群的税负将增加收入的7%至14%。
{"title":"A Universal EITC: Making Work Pay in the Age of Automation","authors":"Leonard Burman","doi":"10.2139/ssrn.3664095","DOIUrl":"https://doi.org/10.2139/ssrn.3664095","url":null,"abstract":"The universal EITC is a worker subsidy designed to offset wage stagnation. The base proposal would replace existing subsidies for working families with a refundable 100-percent tax credit on individual wages up to $10,000 and a larger, refundable CTC. The maximum credit grows with GDP, guaranteeing that low-wage workers benefit from economic growth. The credits are offset by a broad-based VAT or income surtax. The proposals are progressive: After-tax income for the bottom quintile would increase by about 25 percent. The tax burden on the top one percent would increase by 7 to 14 percent of income, depending on financing.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121503735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
How Brand Awareness Does Not Have a Significant Effect on Customer Loyalty in a Public Company 上市公司的品牌认知度为何对顾客忠诚度没有显著影响
Pub Date : 2020-07-29 DOI: 10.31014/aior.1992.03.03.260
Umbas Krisnanto, Darwin Yulian
This article aims to analyze the impact of Brand Exposure, Customer Engagement, Electronic Word of Mouth, Brand Awareness to Customer Satisfaction and Customer Loyalty. The research design used in this study is descriptive and verification methods with quantitative approaches. Primary data collected using questionnaires distributed to respondents the form of a statement filled based on Likert scale. Quantitative analysis using structural equation modelling. First, Brand Exposure is included in the good category which means that the strategies prepared for the products sold in order to build brand awareness have been rated well by consumers. In addition, Customer Engagement is included in both categories so that the process of the product to provide opportunities for consumers to engage and interact in two-way communication so as to create an interactive dialogue and provide a personal experience that will be remembered by the customer is said to be good. Second, Electronic Word of Mouth is also included in good categories, which means that product reviews distributed to others by using electronic media according to respondents are considered good. Third, Digital marketing strategies measured by Brand Exposure, Customer Engagement, Electronic Word of Mouth variables each have a significant positive effect on Customer Satisfaction, where the better the marketing strategy, the Customer Satisfaction on the product will also increase as well as it should. Fourth, Brand Exposure, Customer Engagement, Electronic Word of Mouth each does not have a significant effect on Customer Loyalty. Social Media Marketing Strategy to Customer Loyalty, the response to the evaluation of a product has been said to be good. Customer Loyalty is included in the category of good means the customer remains to re-subscribe or re-buy selected products or services as a consistent attitude in the future has been said to be good. Fifth, Brand Awareness is included in the good category so that the understanding possessed by consumers has the potential to accept the brand and embed it in their minds every time using the product has been said to be good Customer Satisfaction. Sixth, Based on the results of testing the Brand Awareness hypothesis does not have a significant effect on Customer Loyalty, while Customer satisfaction gives a significant positive effect on Customer Loyalty, so the better the Customer Satisfaction, the Customer Loyalty on the product will also increase as well as it should.
本文旨在分析品牌曝光、客户参与、电子口碑、品牌知名度对客户满意度和客户忠诚度的影响。本研究的研究设计采用描述性和验证性方法,并结合定量方法。收集的主要数据使用调查问卷分发给受访者的陈述的形式填写基于李克特量表。采用结构方程模型进行定量分析。首先,品牌曝光被列入良好类别,这意味着为建立品牌知名度而为销售的产品准备的策略得到了消费者的好评。此外,顾客参与被包括在这两个类别中,所以产品的过程中为消费者提供参与和互动的机会,以双向沟通,从而创造一个互动的对话,并提供一个个人的体验,将被客户记住是好的。其次,电子口碑也属于好类别,即受访者认为通过电子媒体传播给他人的产品评论是好的。第三,通过品牌曝光、客户参与、电子口碑变量衡量的数字营销策略对客户满意度都有显著的积极影响,其中营销策略越好,客户对产品的满意度也会增加,而且应该增加。第四,品牌曝光、顾客参与、电子口碑对顾客忠诚均无显著影响。社交媒体营销策略对顾客忠诚度的影响,对某一产品的评价反应据说是好的。顾客忠诚度被列入好的范畴是指顾客继续重新订阅或重新购买选定的产品或服务,作为一种一致的态度,在未来被认为是好的。第五,品牌意识被纳入良好的范畴,消费者所拥有的理解有可能在每次使用产品时接受该品牌并将其嵌入他们的脑海中,这被称为良好的客户满意度。第六,根据检验的结果,品牌意识假说对顾客忠诚没有显著的影响,而顾客满意对顾客忠诚有显著的正向影响,所以顾客满意越好,顾客对产品的忠诚也会随之增加。
{"title":"How Brand Awareness Does Not Have a Significant Effect on Customer Loyalty in a Public Company","authors":"Umbas Krisnanto, Darwin Yulian","doi":"10.31014/aior.1992.03.03.260","DOIUrl":"https://doi.org/10.31014/aior.1992.03.03.260","url":null,"abstract":"This article aims to analyze the impact of Brand Exposure, Customer Engagement, Electronic Word of Mouth, Brand Awareness to Customer Satisfaction and Customer Loyalty. The research design used in this study is descriptive and verification methods with quantitative approaches. Primary data collected using questionnaires distributed to respondents the form of a statement filled based on Likert scale. Quantitative analysis using structural equation modelling. First, Brand Exposure is included in the good category which means that the strategies prepared for the products sold in order to build brand awareness have been rated well by consumers. In addition, Customer Engagement is included in both categories so that the process of the product to provide opportunities for consumers to engage and interact in two-way communication so as to create an interactive dialogue and provide a personal experience that will be remembered by the customer is said to be good. Second, Electronic Word of Mouth is also included in good categories, which means that product reviews distributed to others by using electronic media according to respondents are considered good. Third, Digital marketing strategies measured by Brand Exposure, Customer Engagement, Electronic Word of Mouth variables each have a significant positive effect on Customer Satisfaction, where the better the marketing strategy, the Customer Satisfaction on the product will also increase as well as it should. Fourth, Brand Exposure, Customer Engagement, Electronic Word of Mouth each does not have a significant effect on Customer Loyalty. Social Media Marketing Strategy to Customer Loyalty, the response to the evaluation of a product has been said to be good. Customer Loyalty is included in the category of good means the customer remains to re-subscribe or re-buy selected products or services as a consistent attitude in the future has been said to be good. Fifth, Brand Awareness is included in the good category so that the understanding possessed by consumers has the potential to accept the brand and embed it in their minds every time using the product has been said to be good Customer Satisfaction. Sixth, Based on the results of testing the Brand Awareness hypothesis does not have a significant effect on Customer Loyalty, while Customer satisfaction gives a significant positive effect on Customer Loyalty, so the better the Customer Satisfaction, the Customer Loyalty on the product will also increase as well as it should.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115743378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Loss Expectation and Income Shifting 损失预期与收益转移
Pub Date : 2020-07-17 DOI: 10.2139/ssrn.3654160
J. Yoo, Y. Lee
This study examines the effects of expected losses on income shifting from various perspectives. Using a set of worldwide multinational corporation (MNC) affiliates, this study first finds empirical evidence of ex ante adjustments of income-shifting strategies by affiliates, supporting the existence of limited flexibility introduced in Hopland et al. (2018, 2019). The study next identifies that loss-expecting affiliates with limited loss carry-forward periods have greater reverse incentives for income shifting than those with unlimited periods because the former must utilize potential losses within a limited period of time. Lastly, according to measurements of the magnitude of income shifting based on expected tax rate differences using the full sample of both profitable and loss affiliates, the methodology applied in traditional studies is found to overestimate the magnitude of income shifting.
本研究从多个角度考察了预期损失对收入转移的影响。本研究使用一组全球跨国公司(MNC)子公司,首先发现了子公司事前调整收入转移策略的经验证据,支持Hopland等人(2018年,2019年)引入的有限灵活性的存在。该研究还发现,与亏损结转期限有限的子公司相比,预期亏损的子公司在收入转移方面有更大的反向激励,因为前者必须在有限的时间内利用潜在的亏损。最后,根据使用盈利和亏损子公司的完整样本的基于预期税率差异的收入转移幅度的测量,发现传统研究中应用的方法高估了收入转移的幅度。
{"title":"Loss Expectation and Income Shifting","authors":"J. Yoo, Y. Lee","doi":"10.2139/ssrn.3654160","DOIUrl":"https://doi.org/10.2139/ssrn.3654160","url":null,"abstract":"This study examines the effects of expected losses on income shifting from various perspectives. Using a set of worldwide multinational corporation (MNC) affiliates, this study first finds empirical evidence of ex ante adjustments of income-shifting strategies by affiliates, supporting the existence of limited flexibility introduced in Hopland et al. (2018, 2019). The study next identifies that loss-expecting affiliates with limited loss carry-forward periods have greater reverse incentives for income shifting than those with unlimited periods because the former must utilize potential losses within a limited period of time. Lastly, according to measurements of the magnitude of income shifting based on expected tax rate differences using the full sample of both profitable and loss affiliates, the methodology applied in traditional studies is found to overestimate the magnitude of income shifting.","PeriodicalId":132443,"journal":{"name":"European Economics: Political Economy & Public Economics eJournal","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123912482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
European Economics: Political Economy & Public Economics eJournal
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1