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Innovation and shifting paradigms of progress 创新和进步模式的转变
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.2-3.26
R. Eckersley
For over two centuries, technological innovation has been closely linked to the notion of progress, especially in developed nations. Progress has been largely defined and measured in material - that is, economic - terms, and research and development (R and D) have been directed increasingly towards improving economic performance. The fundamental assumptions behind 'going for growth' are that it enhances welfare and is sustainable. But does it and is it? The relationships between economic growth, quality of life and ecological sustainability are coming under close and critical scrutiny in the research community. This debate has important implications for strategic planning for R and D.
两个多世纪以来,技术创新一直与进步的概念密切相关,尤其是在发达国家。进步在很大程度上是用物质即经济术语来定义和衡量的,研究和发展(R and D)越来越多地指向改善经济绩效。“追求增长”背后的基本假设是,它能提高福利,而且是可持续的。但这是真的吗?经济增长、生活质量和生态可持续性之间的关系正受到研究界密切而关键的审视。这场辩论对研发的战略规划具有重要意义。
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引用次数: 1
The Business of Pharmacogenomics: Assessing Biotechnology’s Promise in Quantitative Terms 药物基因组学:定量评估生物技术的前景
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.5-6.10
E. Razvi
SummaryThis article presents an overview of the valuation strategy constructed by the author, with assistance from former colleagues from Biotechnology Industry Research of Frost & Sullivan, for determining the inherent value of a given genomicsbased therapeutic category of technology. The methodology focuses upon future market opportunities (in prospective sales of pharmaceuticals) and their relevance in terms of current dollars invested in constructing these paradigms.
本文概述了作者在Frost & Sullivan生物技术产业研究的前同事的帮助下构建的评估策略,以确定给定的基于基因组学的治疗技术类别的内在价值。该方法侧重于未来的市场机会(在药品的预期销售中)以及它们在构建这些范式时所投入的当前美元方面的相关性。
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引用次数: 0
New Product Development in the Thai Food Industry 泰国食品工业的新产品开发
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.2-3.11
P. Suwannaporn, M. Speece
Changes in food consumption patterns and the growth of international megabrands have put pressure on the Thai food industry, especially in new product development (NPD). This paper, based on research on the food industry in Thailand, shows that the industry has relatively low R and D intensity, gnerally competing more through marketing activities than through innovative NPD. The article describes the industry's approach to NPD, suggesting that innovation is often sourced from mergers and acquisitions and multinationals for products and from suppliers for processes. The paper recommends some strategic and organization changes the industry may need to consider if it is to compete for global food markets.
食品消费模式的变化和国际大品牌的增长给泰国食品行业带来了压力,特别是在新产品开发(NPD)方面。本文通过对泰国食品行业的研究发现,该行业的研发强度相对较低,普遍更多地通过营销活动来竞争,而不是通过创新的NPD。这篇文章描述了该行业的新产品开发方法,表明创新通常来自于并购和跨国公司的产品,以及供应商的流程。这篇论文建议,如果要在全球食品市场上竞争,该行业可能需要考虑一些战略和组织变革。
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引用次数: 3
Biotechnology: Structure, challenges, and opportunities of a global industry in transition 生物技术:转型中的全球产业的结构、挑战与机遇
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.4.3
G. Burrill
G. Steven Burrill has been involved in biotechnology since it first spawned an 'industry'. A member of the board of several biotechnology companies and internationally recognized industry advisor, he now heads up a San Francisco-based life-sciences focused merchant bank with its own venture capital investment fund. This article provides an expert's overview of the structure of the biotechnology industry and the hurdles and rewards that may be encountered in investing in it.
G. Steven Burrill从生物技术第一次产生一个“产业”开始就参与其中。作为几家生物技术公司的董事会成员和国际公认的行业顾问,他现在领导着一家总部位于旧金山的专注于生命科学的商业银行,该银行拥有自己的风险投资基金。这篇文章提供了一个专家对生物技术产业结构的概述,以及投资它可能遇到的障碍和回报。
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引用次数: 1
An Evaluation of the Techmart Process for the International Transfer of Technology Between SME’s 中小企业间国际技术转移的技术集市过程评价
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.4.10
F. Janis, Sangho Lee
SummaryThe techmart process is used increasingly to help technology-based companies and R&D organizations identify new markets and investors and to help investors locate promising new technologies. This article reviews the experience of several firms participating in recent Techmarts supported by the Republic of Korea. It identifies the factors which should be addressed by participants and organizers to enhance the value of participation, and is relevant to any new technology trade show or exhibition which aims to link technology developers and investors. It points in particular to the need for participants to consider models of international technology commercialization other than the licensing approach which is common in intra-national approaches to technology transfer.
技术市场流程越来越多地用于帮助技术型公司和研发组织确定新市场和投资者,并帮助投资者找到有前途的新技术。本文回顾了几家公司参加最近由大韩民国支持的Techmarts的经验。它确定了参与者和组织者应该解决的因素,以提高参与的价值,并与任何旨在将技术开发商和投资者联系起来的新技术贸易展览或展览相关。它特别指出,与会者需要考虑国际技术商业化模式,而不是国家内部技术转让方法中常见的许可办法。
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引用次数: 0
Multinational Corporation Strategy: Implications for Research and Development 跨国公司战略:对研究和发展的影响
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.5-6.3
R. Edwards, A. Howell
This paper examines the strategic issues associated with the establishment and operation of multinational corporations (MNCs) in foreign markets. It focuses on the implications of MNC strategy for research and development (RD MNC subsidiary roles and functions; internationalisation of R&D. The paper discusses these themes in relation to the Australian context, which has received little attention, and proposes research issues in international R&D. It concludes that government policy which aims to attract MNCs to a host country as part of a strategy for economic development can optimize the benefits by distinguishing between types of companies, focusing particular attention on those which give their subsidiary responsibility for new product development, manufacturing and export marketing.
本文探讨了与跨国公司在国外市场的建立和运营相关的战略问题。它侧重于跨国公司战略对研究和发展的影响(RD,跨国公司的附属作用和职能;研发国际化。本文结合澳大利亚的研究背景对这些主题进行了讨论,并提出了国际研发中的研究问题。它的结论是,旨在吸引跨国公司到东道国作为经济发展战略的一部分的政府政策,可以通过区分不同类型的公司,特别注意那些赋予新产品开发、制造和出口营销辅助责任的公司,使利益最大化。
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引用次数: 1
Matching Product Development and Asian Tastes to Improve Product Success 匹配产品开发和亚洲口味,提高产品的成功
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.4.25
G. A. Bell
SummaryAn earlier article in r&D Enterprise-Asia Pacific (Suwannaporn and Speece, vol 1 no 2–3) suggested that food manufacturers in Thailand sometimes adapt products launched in the Thai markets when the would-be exporter vacates the market. Suwannaporn and Speece note that local manufacturers sometimes successfully adapt the ‘failed’ product to local tastes and other preferences. Such failures are expensive for manufacturers, particularly in the food industry where the costs of launching a new product may be considerable. This article suggests that exportoriented food product developers may substantially improve their chances of success by conducting sensory research in the target market. The article is also relevant to product developers in other industries who aim to launch products into new markets in Asia.
《r&D Enterprise-Asia Pacific》(Suwannaporn and Speece,第1卷第2-3期)早期的一篇文章指出,当潜在出口商撤出泰国市场时,泰国的食品制造商有时会调整在泰国市场推出的产品。Suwannaporn和Speece指出,当地制造商有时会成功地将“失败”的产品改造成当地人的口味和其他偏好。这种失败对制造商来说代价高昂,尤其是在食品行业,推出新产品的成本可能相当高。本文建议出口型食品开发人员通过对目标市场进行感官研究,可以大大提高其成功的机会。这篇文章也与其他行业的产品开发商有关,他们的目标是将产品推向亚洲的新市场。
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引用次数: 0
Linking Consumer Market Needs and Corporate Technology Development: A Strategic Approach in Nabisco 连接消费者市场需求和企业技术发展:纳贝斯克的战略途径
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.2-3.16
S. Peterson
SummaryThis paper outlines how Nabisco Inc. put in place a ‘best practice’ approach to product development closely tied to a corporate-wide strategy for technology investment, development, and management. The approach described in this paper is based upon a number of stages, including: improved understanding of consumer and business needs; identification of and investment in the ‘right mix’ of projects; continued reference to corporate strategic priorities; appropriate IP protection and portfolio management; and leveraging technology investment to support a range of product lines and categories.
本文概述了纳贝斯克公司如何将产品开发的“最佳实践”方法与公司范围内的技术投资、开发和管理战略紧密联系在一起。本文中描述的方法基于几个阶段,包括:改进对消费者和业务需求的理解;确定和投资“正确组合”的项目;继续参考公司战略重点;适当的知识产权保护和组合管理;并利用技术投资来支持一系列产品线和类别。
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引用次数: 2
Approaches to marketing scientific research services 营销科研服务的方法
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.1.19
J. Marcure
Marketing scientific research and related technical services to industry is of increasing importance to research laboratories facing declining government funding. At the same time, many firms see such organizations as attractive potential resources, including previously inaccessible large-scale research expertise and infrastructure. However, experience of both private firms and government labs in working together is relatively limited. Concepts from services marketing, with its strong focus on customer needs, can help facilitate the linkages. This article shows that these concepts should be applied to marketing short-term R&D and technical services. When marketing longer term research, however, insights into customer needs will be of little help in facilitating alliances to commercialize technologies for which no known market exists. What does the market tell us that is important in finding potential allies? Venture capitalists and other investors considering longer term research as an investment possibility look for a track record, platform technologies, commercially aware researchers, and how convincingly and creatively the research provider helps the investor manage risk.
市场科学研究和相关的工业技术服务对面临政府资金减少的研究实验室来说越来越重要。与此同时,许多公司将这些组织视为有吸引力的潜在资源,包括以前无法获得的大规模研究专业知识和基础设施。然而,私营公司和政府实验室在合作方面的经验相对有限。服务营销的概念以顾客需求为重点,有助于促进这种联系。本文表明,这些概念应应用于市场短期研发和技术服务。然而,当营销长期研究时,对客户需求的洞察将无助于促进联盟将不存在已知市场的技术商业化。在寻找潜在盟友时,市场告诉我们什么是重要的?风险资本家和其他投资者考虑将长期研究作为一种投资可能性,他们会寻找业绩记录、平台技术、具有商业意识的研究人员,以及研究提供者如何有说服力和创造性地帮助投资者管理风险。
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引用次数: 2
'Quicklook' commercialization assessments “快速评估”商业化评估
Pub Date : 1998-01-01 DOI: 10.5172/IMPP.1998.1.1.7
Brett Cornwell
'Quicklook' is a methodology used at the NASA Mid-Continent Technology Transfer Center to provide a preliminary assessment of the commercial potential of a new technology. Although 'Quicklook' results do not replace exhaustive research, they may provide an early indication of probable commercial interest in an idea, invention, or area of research which may give the inventors or sponsoring organization sufficient information to make a 'go/no go' decision to proceed to the next stage in the commercialization process. This article describes the basic steps in a 'Quicklook' assessment.
“快速评估”是NASA中大陆技术转移中心使用的一种方法,用于对一项新技术的商业潜力进行初步评估。虽然“快速浏览”结果不能取代详尽的研究,但它们可以提供一个想法、发明或研究领域可能的商业利益的早期指示,这可能会给发明者或赞助组织提供足够的信息来做出“进行/不进行”的决定,以进入商业化过程的下一个阶段。本文描述了“Quicklook”评估中的基本步骤。
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引用次数: 12
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Innovation-management Policy & Practice
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