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Meta Analysis Study of Marketing Innovation on SME Business Performance in Ethiopia 营销创新对埃塞俄比亚中小企业经营绩效的Meta分析研究
Pub Date : 2023-03-31 DOI: 10.48185/sebr.v4i1.746
Shashi Kant
This study looked at how market innovation affected SMEs' performance in Addis Abeba, Ethiopia, with the use of government support programmes as a moderator. The study's meta-analysis will be guided by the Schumpeter innovation theory, which also incorporates the diffusion of innovation theory, expectancy theory, institutional theory, stakeholder theory, absorptive capacity theory, resource-based view/theory, dynamic capability theory, R-A theory, and unified theory of acceptance and use of technology. The researcher used an effect size approach based on a forest and funnel plot to scan, exclude, and include relevant material. Researchers discovered a connection between the Dimension of Innovation and company performance on the basis of an extensive literature review. Also Based on the studied literature, the researcher discovered a link between the moderation of the government support programme and the performance of SMEs' firms in the area of innovation. To carry out this study, an exploratory sequential mixed research design will be used. Based on the current literature, the study attempts to create a conceptual framework and testable hypotheses. It was discovered that the impact of marketing innovation on a firm's performance was moderated by government support programmes. Businesses must be encouraged to adopt government support programmes with a moderating influence as a result.
本研究考察了市场创新如何影响埃塞俄比亚亚的斯亚贝巴中小企业的绩效,并利用政府支持计划作为调节因素。本研究的元分析将以熊彼特创新理论为指导,同时纳入创新扩散理论、期望理论、制度理论、利益相关者理论、吸收能力理论、资源基础理论、动态能力理论、R-A理论和技术接受与使用统一理论。研究人员使用基于森林和漏斗图的效应大小方法来扫描、排除和纳入相关材料。研究人员在大量文献回顾的基础上发现了创新维度与公司绩效之间的联系。此外,在文献研究的基础上,研究人员发现政府支持计划的适度性与中小企业在创新领域的绩效之间存在联系。本研究将采用探索性序贯混合研究设计。在现有文献的基础上,本研究试图建立一个概念框架和可检验的假设。研究发现,营销创新对企业绩效的影响受到政府支持计划的调节。必须鼓励企业采用政府支持计划,其结果是产生缓和的影响。
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引用次数: 0
The role of job rotation in achieving administrative success in government departments in Marib Governorate 轮换工作在马里布省政府部门取得行政成功方面的作用
Pub Date : 2022-03-28 DOI: 10.48185/sebr.v3i1.425
Hasan Alhegazi, Dr. S. N. Waghule, Hamid Dahan
               This study aimed to identify the role of job rotation in achieving administrative success in government departments in Marib Governorate. This study relied on the descriptive approach using a questionnaire consisting of 25 questions, and the analysis tool used was the Statistical Package for Social Sciences, which represents the 26th version of SPSS. As for the study sample, it consisted of 89 employees and administrators who were randomly selected from various government departments in Marib Governorate. The study concluded that the training process, job design and career development strategy are largely implemented in government departments in Marib Governorate, and the results showed that there is a positive, statistically significant effect of training, job design and career development strategy on achieving administrative success. The study found many proposals that would improve the administrative work in government institutions in the Marib Governorate.
这项研究的目的是确定工作轮换在马里布省政府部门取得行政成功方面的作用。本研究采用描述性的方法,采用了25个问题的问卷调查,使用的分析工具是Statistical Package for Social Sciences,这是SPSS的第26版。至于研究样本,它包括89名雇员和管理人员,他们是从马里布省的各个政府部门随机挑选的。研究得出结论,马里布省的政府部门在很大程度上实施了培训过程、职位设计和职业发展战略,结果表明,培训、职位设计和职业发展战略对行政管理成功有积极的、统计显著的影响。这项研究发现了许多可以改善马里布省政府机构行政工作的建议。
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引用次数: 0
The Impact of Marketing Mix on Consumers’ Buying Behavior in Supermarkets of Meerut City, India 营销组合对印度密鲁特市超市消费者购买行为的影响
Pub Date : 2022-02-16 DOI: 10.48185/sebr.v3i1.435
Babar Mushtaq, S. A. Salar
The purpose of this study is to investigate the impact of marketing mix elements on consumer buying behavior of supermarket consumers in Meerut city. Empirical evidence from 150 participants shopping at five supermarkets validates a theoretical model, indicating a significant positive relationship between marketing mix variables and consumer purchasing behavior. Factors or the marketing mix elements examined are product, price, shopping convenience, promotion, store atmosphere and personnel. Data was analyzed using descriptive statistics, comparing mean analysis  (i.e. one-way ANOVA) and other analysis (correlation and multiple linear regression)  Results reveal that personnel, promotion and price factors exerts greatest influence on  consumer buying decision, followed by shopping convenience, store atmosphere, and product  respectively. The finding of the study also shows that there is a significant difference between supermarkets product consumers who belongs to different age group, educational background and Income level with regard to product, shopping convenience, promotion, price and store atmosphere and personnel. These findings contribute to the literature relating to retail marketing and have marketing implications for bringing traffic into supermarkets and increasing sales. Supermarkets should set up a comfortable buying  atmosphere, drafting more influencing and informative promotion, give up to date training to  their employees, should consider level of competition, access to transportation, availability  of parking, easy accessibility and long opening hours while making store location decision,  should maintain the right pricing decision and carrying deep assortment of products lead  them to become super specialist.
本研究的目的是调查营销组合要素对密鲁特市超市消费者购买行为的影响。来自150名参与者在5家超市购物的经验证据验证了理论模型,表明营销组合变量与消费者购买行为之间存在显著的正相关关系。考察的因素或营销组合要素包括产品、价格、购物便利性、促销、商店氛围和人员。采用描述性统计方法对数据进行分析,比较均值分析(即单因素方差分析)和其他分析(即相关分析和多元线性回归)。结果表明,人员因素、促销因素和价格因素对消费者购买决策的影响最大,其次是购物便利、商店氛围和产品。本研究的发现还表明,不同年龄段、教育背景和收入水平的超市产品消费者在产品、购物便利、促销、价格、店内氛围和人员等方面存在显著差异。这些发现有助于与零售营销相关的文献,并具有为超市带来客流量和增加销售额的营销含义。超市应该建立一个舒适的购买氛围,起草更有影响力和信息丰富的促销,对员工进行最新的培训,在决定商店选址时应该考虑竞争程度,交通便利,停车位的可用性,便利性和开放时间长,应该保持正确的定价决策,携带丰富的产品使他们成为超级专家。
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引用次数: 0
The spread of Misinformation on social media: An insightful countermeasure to restrict 错误信息在社交媒体上的传播:一个有见地的限制对策
Pub Date : 2022-01-27 DOI: 10.48185/sebr.v3i1.401
Jamal Abdul Nasir Ansari, M. Azhar, Mohd Junaid Akhtar
The term misinformation on social media has got significant attention in public sermons over the last few decades. This research article explores the growing tendency of misinformation on social media, how it influences people and prescribes insightful measures to counter the spreading of misinformation on social media. Systematic Literature Review (SLR) was employed on the three databases; Google Scholar; Scopus, Web of Science, following keywords; "misinformation", "disinformation", and "social media". A total of 34 articles were finally found suitable for the study. This study confirmed that self-motive and election campaigns are the major causes of misinformation on social media. This study manifested that machines can detect fake news to some extent but cannot be relied upon solely. Human intervention is equally important in identifying misinformation. Moreover, an efficient conceptual model has been proposed to counter the misinformation spread on social media
在过去的几十年里,社交媒体上的错误信息这个词在公开布道中得到了极大的关注。这篇研究文章探讨了社交媒体上错误信息的增长趋势,它如何影响人们,并规定了有见地的措施来对抗社交媒体上错误信息的传播。对三个数据库采用系统文献综述法(SLR);谷歌学者;Scopus, Web of Science,跟踪关键词;“错误信息”、“虚假信息”和“社交媒体”。最终共找到34篇适合本研究的文章。这项研究证实,自我动机和竞选活动是社交媒体上错误信息的主要原因。这项研究表明,机器可以在一定程度上检测假新闻,但不能完全依赖机器。人为干预在识别错误信息方面同样重要。此外,还提出了一个有效的概念模型来对抗社交媒体上的错误信息传播
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引用次数: 3
Contributions of Business Intelligence (BI) on Decisions Programming for Telecommunications Companies in Yemen 商业智能(BI)对也门电信公司决策规划的贡献
Pub Date : 2022-01-27 DOI: 10.48185/sebr.v3i1.417
Hamzah Al Habri, Majed Al Syani
This study aimed at studying the contributions of the BI on decision programming. The study was performed in three telecommunication companies in Yemen, namely Sabafon, MTN and Yemen Mobile. Companies’ managers as well as IT specialists were selected to expose their views and describe the awareness of the BI and its impact on decision programming. Questionnaire and observation were the best techniques for this study to collect the accurate data. Furthermore, data was statistically analyzed using descriptive statistics tools, MANOVA and Univariate ANOVA test. The empirical findings reveal the role and positive impact of BI on decisions programming at the same time companies do not implement the new technologies that are appropriate for enhancing the BI. Hence it was recommended that companies should start applying machine learning and develop digital dashboards to illustrate all required data and information which cover all companies’ areas
本研究旨在探讨商业智能对决策规划的贡献。这项研究是在也门的三家电信公司进行的,即Sabafon、MTN和也门移动。公司的经理和IT专家被选中来展示他们的观点,并描述对BI的认识及其对决策编程的影响。问卷调查和观察是本研究收集准确数据的最佳方法。此外,使用描述性统计工具、方差分析和单变量方差分析对数据进行统计分析。实证研究结果揭示了商业智能对决策规划的作用和积极影响,同时公司没有实施适合增强商业智能的新技术。因此,有人建议公司应该开始应用机器学习并开发数字仪表板,以说明涵盖所有公司领域的所有必要数据和信息
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引用次数: 0
tradeoff between liquidity and profitability: evidence from Indian manufacturing firms 流动性和盈利能力之间的权衡:来自印度制造企业的证据
Pub Date : 2021-12-30 DOI: 10.48185/sebr.v2i2.410
A. Hassan
The main aim of this research paper is to examine the trade-off between liquidity and profitability of Indian firms. The target population of the study is manufacturing firms. The study used convenience sampling for collecting the data. The study is based on secondary data for the period from 2008 to 2017 and 20 Indian manufacturing firms are selected for this purpose. Analysis of the data has been undertaken using SPSS software. Findings revealed that current liabilities ratio have a positive and significant impact on earnings per share and profit after tax. On the contrary, the current ratio and quick ratio have an insignificant impact on earnings per share, return on capital employed, return on assets and profit after tax. This study suggests that managers should incorporate liquidity into their evaluation decisions in order to boost the financial return of their businesses. The current study offers valuable insights into the success of Indian listed companies for administrators, analysts, regulators, investors, and other interested parties. There is insufficient research that has been conducted to examine the trade-off between liquidity and profitability. Furthermore, findings from this literature cannot be relied upon as they are outdated. Therefore, this study is going to provide updated evidence on the trade-off between liquidity and profitability of Indian manufacturing firms, an area that has largely remained unexplored.
本研究论文的主要目的是考察印度公司的流动性和盈利能力之间的权衡。这项研究的目标人群是制造企业。本研究采用方便抽样的方法收集数据。该研究基于2008年至2017年期间的二手数据,为此选择了20家印度制造公司。使用SPSS软件对数据进行分析。研究发现,流动负债率对每股收益和税后利润有显著的正向影响。流动比率和速动比率对每股收益、已动用资本收益率、资产收益率和税后利润的影响不显著。本研究建议管理者应将流动性纳入其评估决策,以提高其企业的财务回报。目前的研究为管理者、分析师、监管者、投资者和其他相关方提供了有关印度上市公司成功的宝贵见解。没有足够的研究来检验流动性和盈利能力之间的权衡。此外,这些文献的发现不能依赖,因为它们已经过时了。因此,本研究将为印度制造企业的流动性和盈利能力之间的权衡提供最新证据,这一领域在很大程度上仍未被探索。
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引用次数: 0
An Analysis of India’s Trade Flow with BIMSTEC nations- A Gravity Model Approach 印度与经济合作组织(BIMSTEC)国家的贸易流动分析——一个重力模型方法
Pub Date : 2021-11-03 DOI: 10.48185/sebr.v2i2.376
S. Rai, A. Paswan, Dr. S.N. Jha
At present, the Bay of Bengal Initiative for Multi Sectoral Technical and Economic Cooperation (BIMSTEC) represent 22 percent of the global population and carries immense economic promise, with a combined GDP worth $ 3.5 trillion (2018). BIMSTEC have India as the largest economy of the group followed by Bangladesh, Thailand, Sri Lanka, Nepal, Myanmar and Bhutan. The paper tries to examine the impact of determinants of trade, on trading pattern of India with the BIMSTEC nations, by employing an augmented gravity model on panel data, since its formation for the period of 22 years i.e., from 1997-2018. The paper tries to examine the India’s trade flow within BIMSTEC trading bloc by implying augmented gravity model followed by Egger (2000,2002), Baltagi et al. (2003) and Serlenga and Shin (2007). Several checks have been performed to imply the presence of serial correlation, heteroscedasticity and contemporaneous correlation in the panels. Many other preliminary tests have also been performed to know the crosssectional dependency, stationarity, panel co-integration and normality of variables. The simple panel OLS estimation technique has been used conduct Regression. The study finds out that Heckscher-Ohlin- Samuelson theorem explain the India’s pattern of trade with the bloc. The variables GDP, per capita GDP, Trade GDP ratio, common border and belonging to BIMSTEC has positive impact on the trade between the India and country j. While tax and distance are negatively correlated with total trade of the nations as per our expectations.
目前,“孟加拉湾多部门技术经济合作倡议”(BIMSTEC)代表着全球22%的人口,拥有巨大的经济前景,GDP总额达到3.5万亿美元(2018年)。印度是该组织最大的经济体,其次是孟加拉国、泰国、斯里兰卡、尼泊尔、缅甸和不丹。本文试图通过对面板数据采用增强重力模型,自1997年至2018年的22年期间形成以来,研究贸易决定因素对印度与BIMSTEC国家贸易模式的影响。本文试图通过暗示增强重力模型来检验印度在BIMSTEC贸易集团内的贸易流动,随后是Egger (2000,2002), Baltagi等人(2003)和Serlenga和Shin(2007)。已经进行了几次检查,以暗示在面板中存在序列相关、异方差和同期相关。还进行了许多其他初步测试,以了解横截面依赖性,平稳性,面板协整性和变量的正态性。使用简单面板OLS估计技术进行回归。研究发现,Heckscher-Ohlin- Samuelson定理可以解释印度与欧盟的贸易模式。变量GDP,人均GDP,贸易GDP比率,共同边界和属于BIMSTEC对印度和j国之间的贸易有积极影响。而税收和距离与国家之间的贸易总额负相关,根据我们的预期。
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引用次数: 0
Effect of Freight Transport Service Performance on Global Market Competitiveness 货运服务绩效对全球市场竞争力的影响
Pub Date : 2021-10-09 DOI: 10.48185/SEBR.V2I2.264
Eyakem Fikru
The producers, intermediaries, shippers, and consignees, located often thousands of miles distant from each other, require efficient transport and logistics services to get the right product with the right quality and quantity to the right place within the right time and above all at a right price. The main objective of this study was to assess the effect of freight transport service performance on international trade competitiveness. A descriptive research design was used. Secondary data were collected from international organizations' policy, standards documents, and annual report of the year 2018 by using the Logistic Performance Index rank. Moreover, a quantitative research approach was applied. The data were entered, manipulated, organized, and analyzed using Excel and Statistical Package for Social Science. Both descriptive and inferential analyses were used to identify and examine the extent of international trade competitiveness and its implication in the global market. As the result reviled the entire logistic performance factors such as Growth Domestic Product, Distance, Infrastructure, Landlocked, and Timelines were found to be significantly important to determine the global market competitiveness. But, the geographical distance between bilateral countries affected a country’s trade negatively. The top 10 higher Logistic Performance Index scores more competitive and better implementer of the effects of freight transport factors; whereas, the bottom scorers had an ineffective market link with their partners.
生产商、中间商、托运人和收货人往往相距数千英里,需要高效的运输和物流服务,以便在正确的时间、最重要的是以正确的价格,将质量和数量正确的产品送到正确的地点。本研究的主要目的是评估货运服务绩效对国际贸易竞争力的影响。采用描述性研究设计。二级数据收集自国际组织的政策、标准文件和2018年的年度报告,采用物流绩效指数排名。此外,还采用了定量研究方法。使用Excel和Statistical Package for Social Science对数据进行输入、处理、组织和分析。描述性和推断性分析均用于确定和检查国际贸易竞争力的程度及其在全球市场中的含义。结果表明,整个物流绩效因素,如国内生产总值增长、距离、基础设施、内陆和时间线,对决定全球市场竞争力非常重要。但是,双边国家之间的地理距离对一国的贸易产生了负面影响。物流绩效指数得分较高的前10名企业竞争力较强,货运要素的实施效果较好;然而,得分最低的人与他们的伴侣之间的市场联系无效。
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引用次数: 0
"Exploring the Association between Job Satisfaction and Productivity: Empirical Evidence from India" 探讨工作满意度与生产力的关系:来自印度的经验证据
Pub Date : 2021-07-17 DOI: 10.48185/SEBR.V2I1.301
Omar Abdu Saeed, S. Waghule
The study aimed to study the impact of job satisfaction on employee’s productivity. The study is based on primary data, which was collected from Poona College. The questionnaire was distributed to the employees in Poona College. According to H.R department, there are 300 employees in the college. They are taking place in every level and filed. In obtaining the sample size of the population, employees in Poona College were selected. The researcher further selected 15% of employees, it was counted in the formula of (300*15/100=45). Results revealed that satisfied employees have positive attitudes about their jobs. Satisfied workers are tend to work on time, loyalty and commitment to the job, tend to improve knowledge, willing to accept more responsibility, with a reduction of absenteeism. The positive attitudes will increase the quality and quantity of employees’ performance. Therefore, such a situation is good for an organization but some organizations do not concern about satisfaction of employees. Hence, if organizations can be more concerned about the job satisfaction of employees’ better productivity can be expected, as the relationship between satisfaction and productivity is positive and significant. This aspect should be given more consideration by the managers in order to improve productivity.
本研究旨在研究工作满意度对员工生产力的影响。这项研究基于从普纳学院收集的原始数据。问卷分发给普纳学院的员工。根据人力资源部的统计,这所大学有300名员工。它们发生在各个层面和领域。为了获得总体的样本量,我们选择了Poona学院的员工。研究者进一步选取15%的员工,计算公式为(300*15/100=45)。结果显示,满意的员工对他们的工作有积极的态度。满意的员工倾向于按时工作,对工作忠诚和承诺,倾向于提高知识,愿意承担更多的责任,缺勤率降低。积极的态度会提高员工绩效的质量和数量。因此,这种情况对一个组织来说是好的,但是一些组织并不关心员工的满意度。因此,如果组织能够更多地关注员工的工作满意度和更好的生产力,就可以预期,因为满意度和生产力之间的关系是正的和显著的。为了提高生产率,这方面应该得到管理者更多的考虑。
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引用次数: 0
INDIA’S BILATERAL TRADE WITH CHINA- EMPIRICAL STUDY BASED ON TRADE INTENSITY INDEX & TRADE RECIPROCITY INDEX 印度与中国的双边贸易——基于贸易强度指数和贸易互惠指数的实证研究
Pub Date : 2021-07-14 DOI: 10.48185/SEBR.V2I1.81
A. Paswan
This paper is an attempt to examine and compare the bilateral relationship between India and China. It analyses the trends in trade and the major composition of commodities being traded between India and China during the period (2008-2017). Annual Growth Rate (AGR), Combined Annual Growth Rate (CAGR), Trade Intensity Index (TII), and Trade Reciprocity Index (TRI) have been used in order to analyse the bilateral trade between India and China. The present study reveals that India imports 3 to 4 times more than it exports to China whereas overall trade between India and China also increased over the years specially in the area of import as compare to India’s total trade to the world. However, the top ten commodities that have been dominating in India’s trade with China are: Ores, Cotton, Copper and articles, Organic chemicals, Electrical machinery & equipment, nuclear reactors, etc. Trade Intensity Index reveals there is serious unbalanced trade relationship between India and China from India’s point of view and India need to take productive steps for minimising unbalanced trade balance. Whereas, TRI index also reveals that India is stepping towards unbalanced trade with China as the import indices keep on increasing in comparison to export indices and therefore, balance of trade results unfavourable which requires India to rethink and revamp its export and import policy.
本文试图考察和比较中印两国的双边关系。它分析了2008-2017年期间印度和中国之间贸易的趋势和主要商品组成。为了分析中印双边贸易,使用了年增长率(AGR)、综合年增长率(CAGR)、贸易强度指数(TII)和贸易互惠指数(TRI)。目前的研究显示,印度对中国的进口是对中国出口的3到4倍,而印度和中国之间的总体贸易多年来也有所增长,特别是在进口领域,与印度对世界的贸易总额相比。然而,在印度与中国的贸易中占据主导地位的前十大商品是:矿石、棉花、铜及制品、有机化学品、电气机械设备、核反应堆等。从印度的角度来看,贸易强度指数显示,印度和中国之间存在严重的贸易不平衡,印度需要采取富有成效的措施,尽量减少不平衡的贸易平衡。然而,TRI指数也显示,随着进口指数比出口指数不断增长,印度正走向对华贸易不平衡,因此,贸易平衡结果不利,这要求印度重新思考和修改其进出口政策。
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引用次数: 0
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Studies in Economics and Business Relations
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