International Journal of Contemporary Hospitality Management最新文献

Purpose

Although the metaverse has been widely adopted in developed countries, there has not been any research investigating the implantation of this highly transformative technology in emerging economies and disadvantaged regions, such as Tunisia. This paper aims to critically explore the factors influencing the adoption of metaverse for cultural heritage experience and discusses how will it disrupt the future of the hospitality industry.

Design/methodology/approach

A total of 44 semi-structured interviews were conducted in the Tunisian hospitality industry who provided their expert opinions during in-depth interviews. The interviews were then analysed using thematic analysis.

Findings

The findings indicate that the metaverse presents benefits, success factors and challenges for offering cultural heritage experiences in the hospitality industry and that its adoption in poor and less developed countries is nuanced.

Practical implications

The findings of the study help hospitality managers identify opportunities and challenges in metaverse, fostering an understanding of the cultural environment and its socio-economic development as key requirements to enhance visitor experience via metaverse.

Social implications

Leveraging the metaverse for cultural enrichment can be a powerful tool for the socio-economic development of underprivileged regions, provided that it is implemented inclusively to include underprivileged labour, whose work in the industry lies on the bottom of the economic pyramid.

Originality/value

This paper further explains the impacts of metaverse on cultural heritage experience provided in the hospitality industry rooted in the previous literature relating to technology-enhanced experience.

Purpose

This study aims to investigate the role of emoji and the moderating effects of recycling messages in encouraging customers’ attitudes toward recycling and their recycling intentions via processing fluency.

Design/methodology/approach

Two 2 × 2 between-subject experiments are conducted to investigate the role of emojis, the moderating role of recycling messages and the mediating role of processing fluency on customers’ recycling experiences.

Findings

Study 1 identifies that customers’ attitudes toward recycling are enhanced when a positive emoji is used with a promotion-focused message, compared to a prevention-focused message. Study 2 finds that customers’ attitudes and recycling intentions are enhanced when a positive emoji is used with an upcycling message, compared to a recycling message. Both Study 1 and Study 2 identify the mediating role of processing fluency.

Practical implications

Results suggest strategically using emojis and various recycling messages to enhance customers’ recycling experience.

Originality/value

This study investigates the role of emojis as an effective recycling communication strategy.

Purpose

This paper aimed to propose a research model that investigated job satisfaction (JSAT) and affective organizational commitment (AOC) as the serial mediators linking intercultural sensitivity (IS) to service-oriented organizational citizenship behavior (SOCB). It also explored sociocultural adaptation (SA) as a moderator of the influence of IS on JSAT.

Design/methodology/approach

Data gathered from Korean cabin attendants employed at Middle Eastern airlines were utilized to gauge the aforementioned relationships via structural equation modeling.

Findings

Cabin attendants high on IS were satisfied with their jobs and therefore exhibited affective commitment to their airline company. Such employees in turn displayed heightened SOCB. SA strengthened the positive influence of IS on JSAT.

Practical implications

The presence of interactive training, scenario-based simulations and cross-cultural communication exercises would enable cabin attendants to manage passengers with different cultural background successfully.

Originality/value

This empirical piece contributes to the pertinent literature by investigating the mechanisms underlying the link between IS and organizationally valued behavioral outcomes such as SOCB. It also enhances the understanding about SA which increases the positive impact of IS on JSAT.

Purpose

Digital well-being (DWB) has become a preoccupation of society, businesses and consumers because of the proliferation of technology and the pandemic. This study aims to understand the four main problems of DWB in hospitality (DWBH): epistemology, scope, aggregation and specification by adopting integrative literature review.

Design/methodology/approach

The systematic analysis process develops a dynamic DWBH framework, which connects individuals and society, based on the doughnut model. A critical method is used to conceptualize the DWBH and digital behavior change interventions (DBCIs) by combining psychology and sociology.

Findings

This study provides a definition of DWBH. It identifies three antecedents (digital design, awareness and utilization advancement), three decision factors (individual psychology, category differences and external environment) and four outcomes. The doughnut model visualizes dynamic sustainability of subjective well-being, master, engagement, autonomy, relationship and mastery. DBCIs provide a comprehensive strategy: effective design is essential, personalized implementation is standard, and strategy and structure ensure success.

Research limitations/implications

This study theoretically addresses issues of epistemology, scope and aggregation, expanding the existing knowledge base of DWBH and fostering theoretical integration across different disciplines. Practically, it provides actionable guidelines for stakeholders in hospitality to enhance community DWB, thereby promoting both individual and societal well-being.

Originality/value

This study makes a pioneering effort by extending the knowledge of DWBH with epistemology, scope, aggregation and specification. Furthermore, this study helps clarify the academic research process of DWBH, formulating management and practical strategies and improving individuals’ well-being.

Purpose

As more hotels adopt artificial intelligence (AI), it becomes inevitable for employees to rely on abilities enhanced by the use of AI to complete tasks. However, our understanding of how employees adapt to this shift in work design remains limited. Therefore, the purpose of this study is to explore hotel employees’ approach and avoidance behavioral reactions to dependence on AI.

Design/methodology/approach

A three-wave field study was conducted, collecting data from 303 hotel employees and analyzed using Mplus 8.3.

Findings

Dependence on AI can be construed as a positive stimulus, augmenting employees’ harmonious work passion and subsequently promoting approach job crafting. The promotion focus of employees positively moderates this process. On the other hand, dependence on AI also can be perceived as a negative stimulus, heightening employees’ feelings of AI threat and, consequently, fostering avoidance job crafting. In this case, the prevention focus of employees positively moderates the process.

Practical implications

This study provides theoretical foundations and decision-making references for management practice. Managers should implement measures to guide employees in developing a proper understanding of AI and provide them with emotional support and institutional safeguards.

Originality/value

This study unveils the consequences of dependence on AI for employees, offering new perspectives for AI research in the hotel industry. By differentiating job crafting, this study theorizes and tests a dual-path model of how dependence on AI may influence hotel employees’ approach and avoidance job crafting, thereby enriching the AI–job crafting literature.

Purpose

The advancements in generative artificial intelligence (GenAI) encourage disruptive transformation in the hospitality industry. Previous discussions predominantly focused on the impact of AI-powered agents on the labor force. This research extends previous studies by investigating the feasibility of GenAI as an information search agent in comparison to the predominant role of search engines.

Design/methodology/approach

Based on the Tourist Online Information Search Behavior framework, the authors proposed that consumers’ GenAI adoption may vary upon search purpose (search type), individual differences (travel motive) and situational differences (GenAI task-oriented customization level). Four studies with a total number of 813 participants were conducted.

Findings

Taking GenAI over traditional search engines for pre-trip information search significantly increased with a non-decision-based (vs decision-based) purpose. To enhance the adoption of GenAI in its less effective but more important decision-based situations, the authors proposed and confirmed the incremental effect of utilitarian travel motives and task-oriented customization levels.

Practical implications

This study highlights GenAI’s potential as an information communication technology (ICT). This encourages tourism and hospitality businesses to consider integrating GenAI to strengthen ICT services. Moreover, search type, travel motive and task-oriented customization level are important in deploying GenAI for ICT improvement.

Originality/value

This study deepens the understanding of GenAI adoption in the tourism and hospitality sector by elaborating on the GenAI-as-ICT perspective and offers fresh insights into AI for pre-trip or pre-consumption information search.

Purpose

This study aims to explore how the extensive implementation of virtual influencers (VIs) in the hospitality and tourism industry shapes tourists’ trust perceptions. Specifically, it compares the differences between human influencers (HIs) and VIs based on mind perception theory and outlines the strategies for hospitality and tourism marketers to efficiently adopt influencers to enhance customers’ trust in diversified consumption contexts.

Design/methodology/approach

Three experiments were conducted with online panels (n = 799). Study 1 outlines the anticipated focal effect and the mediating role of perceived experience. Study 2 replicates the effect and investigates its downstream consequences. Study 3 examines the moderating effect of product type.

Findings

The results reveal that customers are more likely to distrust VIs than their human counterparts because the former is thought to possess a lower degree of perceived experience. This effect is more prominent in the endorsement of experiential (versus functional) products and services.

Originality/value

This research advances the understanding of how tourists perceive HIs andVIs differently in social media endorsement, enriching the growing literature on VIs. Hospitality marketers can also gain insights into the advantages and limitations of VIs, providing valuable information to optimize their marketing effectiveness.

Purpose

This study aims to explore work–life integration (WLI) as a crucial mechanism underpinning the transformation of the hospitality and tourism industry from shifts in work paradigms, including rapid technological advancements, flexible work forms, quiet quitting, increasing awareness of well-being, cultural diversity and gender disparity. It further develops the coping strategies and research agenda.

Design/methodology/approach

Through the bridged lens of the work–life boundary theory and conservation of resources theory, this research critically analyzes the literature on emerging work paradigms and WLI and develops a conceptual framework guiding the systematic examination of the WLI mechanisms underpinning the influence from work paradigm shifts.

Findings

The analysis reveals the underpinning mechanisms in managing WLI, highlighting the importance of systematic and customized work–life management strategies in adapting to evolving work paradigms. An integrated conceptual framework is developed to guide future research and practical applications.

Practical implications

This study underscores the critical need for strategic WLI management, emphasizing its importance for sustainable industry development. It also proposes actionable work–life management strategies for stakeholders, aiming for positive outcomes at personal, organizational and industrial levels amid the paradigm shifts.

Originality/value

The comprehensive conceptual framework uniquely bridged two theories that afford a novel, interconnected and in-depth approach to analyzing how work paradigm shifts reshape the industry. It further broadens the research agenda on WLI, with promising research directions proposed for advancing the understanding of the ever-evolving hospitality and tourism work landscapes.

Purpose

A substantial body of literature discusses the motivations and intentions behind participation in hospitality and tourism (HT). However, a coherent framework for systematically studying the antecedents, interactions and differences of non-participation is lacking. This paper aims to comprehensively identify the mechanisms behind non-participation in HT activities by conducting a critical review focusing on unequal rights.

Design/methodology/approach

This study commences by focusing on a review of research on HT constraints, drawing upon the theory–context–method framework. Subsequently, a critical evaluation is adopted to clarify the constraints at different levels within the socio–ecological model (SEM) and explore the underlying mechanisms from the perspective of substantive rights within self-determination theory.

Findings

This study identifies the most common theories and methods related to non-participation in HT and explores features of non-participating groups across different countries. In addition, the SEM facilitates the coding of reasons for non-participation in HT into 40 initial concepts, 14 categories and 5 levels. The non-participation of HT model (NPHTM) recognizes three interactive mechanisms of rights inequality: autonomy, relatedness and competence rights.

Research limitations/implications

Theoretically, this study integrates the internal negotiation process with the external opportunity inequality, extending the existing research. The identified constraints facilitate qualitative coding and the identification of quantitative variables for future studies. The proposed NPHTM framework deepens understanding of individual−environment interactions and extends to other domains. Practically, this study enables all HT stakeholders to develop targeted strategies for effectively promoting participation from diverse perspectives.

Originality/value

The research pioneers the review of mechanisms behind non-participation in HT by considering rights inequality as the core context. The concepts and categories within the SEM assist in targeted promotion efforts. The proposed NPHTM analyzes non-participants’ underlying mechanisms, external effects and individual rights of non-participants, thereby extending the research knowledge base.