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How to develop and validate experimental scenarios? 如何开发和验证实验场景?
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-12-25 DOI: 10.1108/ijchm-04-2024-0495
Gabriela Lelo de Larrea

Purpose

This critical reflection aims to introduce a five-step process to develop and validate experimental scenarios.

Design/methodology/approach

The five-step process was developed by analyzing academic articles, research methodology books and encyclopedias. The researcher then synthesized the learnings and formulated foundational steps for developing and validating experimental scenarios. To illustrate this process, an example of its application in a service innovation acceptance study is presented.

Findings

A review of academic sources revealed a lack of clear guidance on developing and validating experimental scenarios. The synthesis of fragmented information in the literature resulted in a five-step process for developing and validating experimental scenarios.

Research limitations/implications

The resulting process serves as a first-of-its-kind research guide that enhances the validity and replicability of scenario-based experiments while addressing the gaps in scenario development and increasing the accessibility and impact of experimental research.

Originality/value

This study contributes to the body of knowledge by addressing a methodological shortcoming in the literature, providing a clear process for developing valid experimental scenarios. To the best of the author’s knowledge, this is the first time that a systematic, easy-to-follow process for developing and validating scenarios is advanced.

目的:这个批判性反思旨在介绍一个五步骤的过程来开发和验证实验场景。设计/方法/方法通过分析学术文章、研究方法书籍和百科全书,制定了五步流程。然后,研究人员综合了所学知识,并制定了开发和验证实验场景的基本步骤。为了说明这一过程,给出了其在服务创新接受研究中的应用实例。对学术资料的回顾显示,在开发和验证实验方案方面缺乏明确的指导。文献中碎片化信息的综合导致了开发和验证实验场景的五步过程。研究局限性/启示由此产生的过程可作为首个同类研究指南,增强基于场景的实验的有效性和可复制性,同时解决场景开发中的差距,并增加实验研究的可及性和影响。原创性/价值本研究通过解决文献中方法论上的缺陷,为开发有效的实验场景提供了一个清晰的过程,从而为知识体系做出了贡献。据作者所知,这是第一次为开发和验证场景提供了一个系统的、易于遵循的过程。
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引用次数: 0
Exploring the nexus between usage motivation and behavioral intention in metaverse hospitality and tourism: moderation and mediation insights 探索元虚拟酒店和旅游业中使用动机与行为意向之间的关系:调节和中介见解
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-12-19 DOI: 10.1108/ijchm-05-2024-0685
Qi Wu, Junhui Wang

Purpose

This study aims to examine the relationship between metaverse usage motivations and metaverse behavioral intention through Self-Determination Theory.

Design/methodology/approach

This study analyzed a sample of 501 South Korean individuals aged 18 and older who had prior experience using the metaverse, using a moderated mediation model.

Findings

The results indicate a significant direct effect between metaverse usage motivation and tourist behavioral intention, with tourist satisfaction significantly mediating this relationship. In addition, the authenticity and flow of metaverse tourism also have significant moderating effects on the model.

Originality/value

These insights can inform targeted marketing strategies, guiding the future development of metaverse tourism and hospitality.

目的运用自我决定理论探讨元元使用动机与元元行为意向之间的关系。设计/方法/方法本研究使用有调节的中介模型分析了501名18岁及以上的韩国人的样本,这些人之前有过使用元世界的经验。研究结果表明,元使用动机与游客行为意向之间存在显著的直接影响,其中游客满意度在其中起着显著的中介作用。此外,虚拟旅游的真实性和流量对模型也有显著的调节作用。创意/价值这些见解可以为有针对性的营销策略提供信息,指导虚拟世界旅游和酒店业的未来发展。
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引用次数: 0
What makes an AI-themed hotel successful? New evidence from a sequential research design 人工智能主题酒店如何才能取得成功?来自连续研究设计的新证据
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-12-17 DOI: 10.1108/ijchm-05-2024-0743
Bowen Yi, Da Shi, Gang Li

Purpose

Although artificial intelligence (AI) is an essential component of hospitality in the technological empowerment era, AI’s effectiveness as an attraction in this context remains unclear. Grounded in Herzberg’s motivation theory and complexity theory, this study aims to explore configurational paths whereby combinations of qualities lead to success for different types of AI-themed hotels.

Design/methodology/approach

This study innovatively blends topic modeling and fuzzy-set qualitative comparative analysis (fsQCA) to investigate configurational paths whereby combined qualities produce positive guest evaluations of 12 AI-themed hotels as evidenced by 7,431 customer reviews.

Findings

The results indicate that AI could serve as a “theme” to attract customers under certain circumstances. First, “attractive” and “must-be” qualities are first identified for different types of AI-themed hotels. Furthermore, 6, 15 and 15 configurational paths inspiring favorable guest evaluations of luxury-independent, budget-independent and chain AI-themed hotels, respectively. Technology-related qualities are found to be especially attractive for luxury-independent AI-themed hotels, whereas the role of technology is minimal for budget AI-themed hotels. The impact of technology is salient for chain AI-themed hotels when combined with other factors. In addition, the effect of price differs among the configurational paths for the three hotel types.

Research limitations/implications

This study expands the understanding of AI applications within the hospitality context by exploring the role of AI in AI-themed hotels and comparing its effectiveness in attracting customers across various hotel types. It also provides operational strategies for adopting AI for different types of hotels and for other hospitality and tourism sectors.

Originality/value

This study represents an early attempt to integrate topic modeling and fsQCA to clarify customers’ perceptions of AI-themed hotels and the combined impacts of various qualities. The findings expand on Kano’s model by classifying technology-related qualities into attractive qualities within AI-themed hotels.

尽管人工智能(AI)是技术赋能时代酒店的重要组成部分,但在这种情况下,AI作为吸引力的有效性尚不清楚。本研究以赫茨伯格的动机理论和复杂性理论为基础,探索不同类型人工智能主题酒店的配置路径,通过品质的组合来获得成功。本研究创新地融合了主题建模和模糊集定性比较分析(fsQCA),以调查配置路径,通过这些配置路径,综合质量产生对12家人工智能主题酒店的积极客户评价,7431条客户评论证明了这一点。研究结果表明,在某些情况下,人工智能可以作为一个“主题”来吸引顾客。首先,针对不同类型的人工智能主题酒店,确定“吸引人”和“必须”的品质。此外,6条、15条和15条配置路径分别激发了客人对豪华独立型、经济型和连锁ai主题酒店的良好评价。研究发现,与技术相关的品质对豪华独立的人工智能主题酒店尤其有吸引力,而对经济型人工智能主题酒店来说,技术的作用最小。当结合其他因素时,技术对连锁人工智能主题酒店的影响是显著的。此外,三种酒店类型的配置路径对价格的影响是不同的。研究局限/启示本研究通过探索人工智能在人工智能主题酒店中的作用,并比较其在吸引不同类型酒店客户方面的有效性,扩展了对人工智能在酒店业应用的理解。它还为不同类型的酒店以及其他酒店和旅游部门采用人工智能提供了运营策略。原创性/价值本研究是将主题建模和fsQCA相结合的早期尝试,旨在澄清客户对人工智能主题酒店的看法以及各种品质的综合影响。研究结果扩展了卡诺的模型,将与技术相关的品质分类为人工智能主题酒店的吸引力品质。
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引用次数: 0
Chatbots in complaint handling: the moderating role of humor 投诉处理中的聊天机器人:幽默的调节作用
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-12-11 DOI: 10.1108/ijchm-05-2024-0762
Jae Eun Park, Alei Fan, Laurie Wu

Purpose

Artificial intelligence (AI) powered chatbot technology is increasingly used to handle customer complaints in the service recovery process. Built on the justice theory, this paper aims to explore the optimal way to utilize chatbots in handling customer complaints for service failure recovery and the moderating role of humor.

Design/methodology/approach

Two scenario-based between-subjects experimental design studies were conducted to examine the two aspects of justice in service failure recovery: Study 1 focuses on procedural justice manifested as perceived control and Study 2 on interactional justice assessed as social presence. Furthermore, the moderating role of humor is investigated.

Findings

The results indicate that both perceived control and social presence can improve chatbots’ effectiveness in handling service failures to regain customer satisfaction and the consequent revisit intention. However, humor shows opposite effects in the two studies: chatbots using humorous language in complaint handling may attenuate the positive effect of perceived control but enhance the positive effect of social presence.

Practical implications

The findings provide practical guidelines to the service industry regarding the optimal service design and technology deployment in customer service, particularly for an effective service failure recovery process.

Originality/value

This research contributes to the service failure recovery literature by investigating how the new service technology of AI-powered chatbots can effectively handle customer complaints for service failure recovery. Furthermore, the research reveals the nuanced effects of humor in different complaint-handling situations.

目的 人工智能(AI)驱动的聊天机器人技术越来越多地被用于处理服务恢复过程中的客户投诉。本文以正义理论为基础,旨在探讨在服务故障恢复过程中利用聊天机器人处理客户投诉的最佳方式,以及幽默的调节作用。设计/方法/途径本文进行了两项基于情景的主体间实验设计研究,以考察服务故障恢复过程中正义的两个方面:研究 1 侧重于以感知控制为表现形式的程序公正,研究 2 侧重于以社会存在为评估形式的互动公正。研究结果表明,感知控制和社会存在都能提高聊天机器人处理服务故障的效率,从而重新获得客户满意度和随之而来的重访意向。然而,幽默在这两项研究中显示出相反的效果:聊天机器人在处理投诉时使用幽默语言可能会削弱感知控制的积极效果,但会增强社会存在的积极效果。原创性/价值本研究通过调查人工智能驱动的聊天机器人这种新服务技术如何有效处理客户投诉以恢复服务故障,为服务行业提供了实用指南。此外,研究还揭示了幽默在不同投诉处理情况下的细微影响。
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引用次数: 0
Overqualification in the socialization context: how being relatively qualified leads to leadership emergence 社会化背景下的资历过高:相对资历如何导致领导力的出现
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-11-29 DOI: 10.1108/ijchm-03-2024-0367
Jingyi Bai, Xinyuan (Roy) Zhao, Tzung-Cheng Huan, Aliana Man Wai Leong

Purpose

Building on the social capital theory of career success (SCT), this paper aims to explore how and when newcomers’ overqualifications can grant them positions as informal leaders within the workgroup over time.

Design/methodology/approach

The model was tested using a social relations modeling analysis conducted using a three-wave survey with 242 newcomers in Macau.

Findings

The results support the view that relatively qualified newcomers can enjoy social capital advantages in workgroup networks. Newcomers’ desired qualifications can grant them positions as informal leaders through leader–member exchange and advice network centrality. These relationships are moderated by relational dissimilarity, such that the benefits of being relatively overqualified will be weakened when relational dissimilarity is high (vs. low).

Practical implications

When assisting overqualified newcomers in integrating into their teams, practitioners shall be aware of the time and resources that new hires require for adjustment, especially when significant newcomer–veteran relational dissimilarity exists.

Originality/value

The present paper challenges the overtly detrimental outcomes of overqualification by highlighting the positive relational implications of being relatively overqualified.

基于职业成功的社会资本理论(SCT),本文旨在探讨随着时间的推移,新员工的资历过高如何以及何时使他们成为工作小组中的非正式领导者。设计/方法/方法采用社会关系模型分析对242名澳门新移民进行了三波调查。研究结果支持相对合格的新员工在工作组网络中享有社会资本优势的观点。新人所期望的资格可以通过领导成员交流和建议网络中心,使他们获得非正式领导的职位。这些关系受到关系不相似度的调节,因此,当关系不相似度高(相对于低)时,相对资格过高的好处将被削弱。在帮助大材小用的新员工融入团队时,从业者应该意识到新员工需要的时间和资源进行调整,特别是在存在显著的新老关系差异的情况下。原创性/价值本论文通过强调相对资历过高的积极关系影响,挑战了资历过高的明显有害结果。
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引用次数: 0
Can cuteness soften my anxiety? The impact of conversational styles of service robots on consumer service acceptance 可爱能缓解我的焦虑吗?服务机器人的对话风格对消费者服务接受度的影响
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-11-22 DOI: 10.1108/ijchm-05-2024-0758
Juanjuan Yan, Biao Luo, Tanruiling Zhang

Purpose

As artificial intelligence technology empowers service robots, they increasingly communicate with consumers in a human-like manner. This study aims to investigate the effect of service robots’ different conversational styles (competent conversational style vs. cute conversational style) on consumer service acceptance and demonstrate the moderating role of consumers’ technology anxiety.

Design/methodology/approach

Based on anthropomorphism theory and social presence theory, the authors conducted two scenario-based experiments (restaurant scenario and hotel scenario) to investigate this issue.

Findings

The results indicate that service robots’ conversational styles impact consumers’ willingness to accept the use of service robots through perceived social presence and positive emotion. Moreover, consumers perceived social presence and positive emotion play a serial mechanism. In addition, the effect of competent conversational style on consumers perceived social presence is less effective than that of cute conversational style. Finally, the authors demonstrate the moderating role of consumer technology anxiety in the relationship between conversational styles and perceived social presence.

Practical implications

To provide consumers with a positive human–robot interaction experience at the service front line, managers need to make better use of the conversational styles of service robots by comprehensively considering the characteristics of consumer technology anxiety.

Originality/value

This research extends the literature on service robots by integrating consumer characteristics and robots’ conversational styles. These findings highlight the effectiveness of cute conversational style in alleviating consumer technology anxiety.

目的 随着人工智能技术的发展,服务机器人越来越多地以类似人类的方式与消费者交流。本研究旨在探讨服务机器人的不同对话风格(干练的对话风格与可爱的对话风格)对消费者服务接受度的影响,并证明消费者的技术焦虑的调节作用。研究结果结果表明,服务机器人的对话风格通过感知到的社会存在和积极情绪影响消费者接受使用服务机器人的意愿。而且,消费者感知到的社会存在和积极情绪发挥着串联机制的作用。此外,干练的对话风格对消费者感知社会存在的影响不如可爱的对话风格有效。最后,作者证明了消费者的技术焦虑在会话风格和感知社会存在之间的关系中起到了调节作用。这些发现凸显了可爱的对话风格在缓解消费者技术焦虑方面的有效性。
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引用次数: 0
“I want to help but customers mistreat me”: the dual moderating role of prosocial motivation on the impact of customer mistreatment "我想帮忙,但顾客却虐待我":亲社会动机对顾客虐待影响的双重调节作用
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-11-12 DOI: 10.1108/ijchm-04-2024-0480
Wenzhu Lu, Jialiang Pei, Xiaolang Liu, Lixun Zheng, Jianping Zhang

Purpose

Based on the stressor-detachment theory, this study aims to investigate the effect of daily customer mistreatment on proactive service performance and ego depletion, mediated by psychological detachment inhibition during the evening. Additionally, this study endeavors to investigate the dual moderating role of prosocial motivation.

Design/methodology/approach

A time-lagged, diary daily survey involving 74 participants over 8 consecutive workdays was conducted to test the hypotheses.

Findings

The findings indicate that the psychological detachment inhibition during the evening of Day t mediates the impact of Day t’s customer mistreatment on Day t + 1’s proactive service performance and ego depletion. Furthermore, although prosocial motivation was found to intensify the impact of customer mistreatment on psychological detachment inhibition, it alleviated the negative association between psychological detachment inhibition and proactive service performance.

Research limitations/implications

When employees experience customer mistreatment, hospitality managers should not only provide emotional reassurance and resolve any related issues promptly but also encourage employees to engage in activities that distract them and help them to relax and recharge, especially for those who exhibit high prosocial motivation. Moreover, hiring employees with high prosocial motivation is recommended for hospitality organizations to enable them to maintain high service performance.

Originality/value

This study focuses on psychological detachment inhibition during the evening linking within-person design and daily spill-over impact, enriching the mechanisms through which the repercussions of daily customer mistreatment extend beyond the immediate workday and affect individuals’ outcomes. This study also expands upon the existing literature by clarifying the dual aspects – both detrimental and beneficial – of prosocial motivation.

目的基于压力源-疏离理论,本研究旨在探讨日常顾客虐待对主动服务绩效和自我耗竭的影响,并以晚上的心理疏离抑制为中介。研究结果研究结果表明,第 t 天晚上的心理疏离抑制介导了第 t 天客户虐待对第 t + 1 天主动服务绩效和自我耗竭的影响。此外,虽然亲社会动机被发现会加剧顾客虐待对心理疏离抑制的影响,但它缓解了心理疏离抑制与主动服务绩效之间的负相关。研究局限/启示当员工遭遇顾客虐待时,酒店管理者不仅应提供情绪安抚并及时解决相关问题,还应鼓励员工参与能转移注意力的活动,帮助他们放松和充电,尤其是那些表现出高亲社会动机的员工。此外,建议酒店机构聘用具有高亲社会动机的员工,使其能够保持较高的服务绩效。原创性/价值本研究关注晚间的心理疏离抑制,将人内设计与日常溢出影响联系起来,丰富了日常客户虐待的反响超出眼前工作日并影响个人结果的机制。本研究还对现有文献进行了扩展,阐明了亲社会动机的双重性--既有害又有益。
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引用次数: 0
Effects of green innovation ecosystem coopetition, environmental management practices and digital innovation on carbon footprint reduction 绿色创新生态系统合作竞争、环境管理实践和数字创新对减少碳足迹的影响
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-11-06 DOI: 10.1108/ijchm-01-2024-0021
Fabricia S. Rosa, Rogério João Lunkes, Mauricio Codesso, Alcindo Cipriano Argolo Mendes, Gabriel Donadio Costa

Purpose

The purpose of this article is to analysis of the effects of green innovation ecosystem coopetition (cooperation and competition), environmental management practices (EMPs) and digital innovation (DI) on carbon footprint reduction.

Design/methodology/approach

To conduct the study, a questionnaire was administered to hotel managers from different regions of Brazil. Data were collected from 197 hotels and analyzed via partial least squares structural equation modeling.

Findings

The results show that green innovation ecosystem cooperation positively and significantly affects EMPs and DI. Green innovation ecosystem competition interactions also benefit the adoption of EMPs. However, they do not significantly influence the use of DI. The results indicate that hotels that are in a scenario of simultaneous competition and collaboration (coopetition) within the green innovation ecosystem can reduce carbon emissions when EMPs and DI are used.

Research limitations/implications

The authors contribute to the literature by showing different pathways for reducing the carbon footprint of hotels. The results expand the authors’ knowledge by showing evidence that cooperation and competition interactions can produce distinct effects, especially on DI. Thus, this study has important practical implications for hotel managers seeking to improve their environmental practices and DI with the help of external multiagent resources and knowledge.

Originality/value

This research contributes to the literature by examining how cooperation and competition interactions in the green innovation ecosystem help in the adoption of environmental management and DI practices.

目的本文旨在分析绿色创新生态系统合作(合作与竞争)、环境管理实践(EMPs)和数字创新(DI)对减少碳足迹的影响。研究结果表明,绿色创新生态系统合作对 EMPs 和 DI 有积极而显著的影响。绿色创新生态系统的竞争互动也有利于 EMPs 的采用。但是,它们对 DI 的使用没有明显影响。结果表明,在绿色创新生态系统中同时处于竞争与合作(合作竞争)情景下的酒店,在使用 EMPs 和 DI 时可以减少碳排放。研究局限/意义作者通过展示减少酒店碳足迹的不同途径,为文献做出了贡献。研究结果表明,合作与竞争的相互作用会产生不同的效果,尤其是对 DI 的影响,从而扩展了作者的知识。因此,这项研究对于酒店管理者借助外部多代理资源和知识改善其环境实践和直接排放具有重要的现实意义。 原创性/价值这项研究通过考察绿色创新生态系统中的合作与竞争互动如何有助于采用环境管理和直接排放实践,为相关文献做出了贡献。
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引用次数: 0
A triadic model of job retention and turnover dynamics in the hospitality industry 酒店业职位保留和人员流动动态的三元模型
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-10-31 DOI: 10.1108/ijchm-02-2024-0298
Robertico Croes, Hugo Padrón-Ávila, Manuel Rivera, Chaithanya Renduchintala

Purpose

This study aims to examine key factors influencing hospitality employee turnover in a post-pandemic context, challenging conventional assumptions about the role of demographics and work-related factors in retention decisions.

Design/methodology/approach

The research adopted a comprehensive framework using the capability approach and geospatial data analysis, integrating social vulnerability indexes with survey responses from 797 hospitality employees. This study analyzed turnover intentions across demographics, job roles and regions, focusing on Florida’s I-4 corridor.

Findings

Individual conversion factors like age and marital status were the strongest predictors of turnover, with older and married employees less likely to leave their jobs. In contrast, traditional variables like income, education and job type did not significantly influence turnover intentions. The pandemic blurred distinctions between job roles, highlighting personal circumstances, health risks and economic pressures as critical factors. Contrary to expectations, financial assistance did not significantly reduce turnover intentions. In addition, employees’ life circumstances, such as social vulnerability, influence labor relations and turnover more than work-related conditions.

Research limitations/implications

This study enriches turnover literature by confirming that personal life circumstances, like age and marital status, are pivotal in understanding employee retention. It challenges conventional demographic and work-related predictors and urges future research to explore the interaction between personal and professional factors in the hospitality industry. The study’s agent-based framework deepens the understanding of how various factors shape employee decisions to stay or leave.

Practical implications

The findings suggest that hospitality employers must develop more localized, employee-centric retention strategies, especially for younger employees. Tailored approaches considering regional and demographic differences, such as providing career development opportunities and flexible work conditions, could foster long-term loyalty. In rural areas, retention efforts should focus on improving job satisfaction and community support, while in urban areas, strategies prioritize career progression and flexibility.

Social implications

The study’s findings have significant social implications, particularly in reshaping how employee retention strategies are developed in the hospitality industry. By emphasizing life circumstances over traditional work-related factors, the research highlights the importance of supporting employees’ resilience, especially for those facing social vulnerability. Employers may need to create more flexible and inclusive policies that ac

目的本研究旨在探讨在大流行后背景下影响酒店业员工流失的关键因素,挑战关于人口统计学和工作相关因素在留任决策中作用的传统假设。研究结果年龄和婚姻状况等个人转换因素是预测离职的最有力因素,年龄较大和已婚的员工离职的可能性较小。相比之下,收入、教育程度和工作类型等传统变量对离职意向的影响不大。大流行病模糊了工作角色之间的区别,突出了个人情况、健康风险和经济压力这些关键因素。与预期相反,经济援助并没有明显降低离职意愿。此外,与工作相关的条件相比,员工的生活环境(如社会脆弱性)对劳动关系和离职的影响更大。 研究局限/意义 本研究证实了年龄和婚姻状况等个人生活环境在理解员工留任方面的关键作用,从而丰富了离职文献。它对传统的人口统计和工作相关预测因素提出了挑战,并敦促未来的研究探索酒店业中个人因素和职业因素之间的相互作用。研究基于代理人的框架加深了对各种因素如何影响员工去留决定的理解。研究结果表明,酒店业雇主必须制定更加本地化、以员工为中心的留任策略,尤其是针对年轻员工。考虑到地区和人口结构差异的定制方法,如提供职业发展机会和灵活的工作条件,可以培养员工的长期忠诚度。在农村地区,留住员工的工作重点应放在提高工作满意度和社区支持上,而在城市地区,留住员工的战略则应优先考虑职业发展和灵活性。通过强调生活环境而非传统的工作相关因素,研究强调了支持员工恢复能力的重要性,尤其是对于那些面临社会脆弱性的员工。雇主可能需要制定更加灵活、更具包容性的政策,以应对个人、经济和健康方面的挑战。此外,研究结果表明,仅靠经济援助不足以降低员工流失率,因此需要采取更全面的方法,将情感和社会支持结合起来,以培养一支更稳定、更忠诚的员工队伍。 原创性/价值 本研究挑战了传统的员工流失模式,将重点从与工作相关的因素转移到生活环境,尤其是老年员工和已婚员工的抗压能力。它整合了三个维度--个人(社会人口统计学)、社会(支持)和环境(工作类型、流行病挑战)--来研究它们对员工能动性的影响。这一三要素框架有助于深入了解个人、社会和环境因素如何影响离职决定。
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引用次数: 0
Women empowerment in restaurants: effects of femvertising, purplewashing and feminist identity on consumers’ willingness to pay a premium 餐厅中的女性赋权:女性广告、紫色洗礼和女性主义身份对消费者支付溢价意愿的影响
IF 11.1 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2024-10-25 DOI: 10.1108/ijchm-03-2024-0398
Yizhi Li, Xi Yu, Ruoxi Qi, James Petrick

Purpose

Despite the increasing popularity of women-owned businesses in the marketplace, relatively few studies in the hospitality literature have focused on these businesses. Hence, this study aims to examine the impact of femvertising and purplewashing on consumers’ willingness to pay a premium at women-owned restaurants, as well as the role of feminist self-identification and psychological closeness underlying these associated effects. The study aims to provide insights into women-owned restaurant marketing strategies and to highlight the importance of authentic brand activism in consumer behavior in the restaurant industry.

Design/methodology/approach

Building on Construal Level Theory, this paper conducts two online experiments with 486 US participants who have dined at or ordered takeout from a restaurant. The studies aim to investigate consumers’ opinions about brand activism strategies (i.e. femvertising and purplewashing) in restaurants.

Findings

The results of two experimental studies indicate that a femvertising strategy increases consumers’ willingness to pay a premium for a women-owned restaurant compared to a non-women-owned restaurant. Moreover, consumers who identify more strongly as feminists are more likely to pay more for women-owned restaurants when purplewashing is absent (vs present). Additionally, psychological closeness serves as an underlying mechanism that explains these effects.

Practical implications

This study provides clear and actionable recommendations to help business stakeholders, owners and managers to market and advertise women-owned restaurants. For example, women-owned restaurant practitioners should feature women empowerment messaging in their advertisements to attract more consumers. However, they should avoid using purplewashing and other inauthentic brand activism practices in advertisements.

Originality/value

This research contributes to the hospitality literature on women entrepreneurship by exploring the effective marketing strategies of women-owned restaurants and investigating how to advertise women-owned businesses in the hospitality field. To the best of the authors’ knowledge, it is also the very first study to explore the role of femvertising and purplewashing in consumers’ food-related decision-making.

目的尽管女性拥有的企业在市场上越来越受欢迎,但酒店业文献中关注这些企业的研究却相对较少。因此,本研究旨在探讨女性广告和 "紫色洗礼 "对消费者在女性拥有的餐厅支付溢价意愿的影响,以及女性主义自我认同和心理亲近感在这些相关效应中的作用。本研究旨在为女性拥有的餐馆的营销策略提供见解,并强调真实的品牌行动主义在餐饮业消费者行为中的重要性。设计/方法/途径本文以构象水平理论为基础,对 486 名曾在餐馆就餐或点过外卖的美国参与者进行了两次在线实验。研究结果两项实验研究的结果表明,与非女性拥有的餐厅相比,女性广告策略会增加消费者为女性拥有的餐厅支付溢价的意愿。此外,在不存在(与存在)"紫色洗礼 "的情况下,更强烈认同女权主义者的消费者更愿意为女性经营的餐厅支付更多费用。此外,心理上的亲近感也是解释这些影响的潜在机制。 本研究提供了明确且可操作的建议,以帮助企业利益相关者、业主和管理者营销和宣传女性拥有的餐厅。例如,女性餐厅从业者应在广告中突出女性赋权的信息,以吸引更多消费者。原创性/价值这项研究通过探讨女性拥有的餐馆的有效营销策略,并研究如何在餐饮领域宣传女性拥有的企业,为有关女性创业的餐饮文献做出了贡献。据作者所知,这也是首次探讨女性广告和紫色洗礼在消费者食品相关决策中的作用的研究。
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引用次数: 0
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International Journal of Contemporary Hospitality Management
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