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2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)最新文献

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Business Scenarios for Machine-to-Machine Mobile Applications 机器对机器移动应用的业务场景
V. Gonçalves, P. Dobbelaere
M2M communications are capturing the attention of many stakeholders from application developers to mobile operators. Recent initiatives of the GSMA and of mobile operators show their interest in finding new sources of revenue through the adoption of wireless connectivity in a wide range of devices. A route to market these M2M devices can thus involve creating a platform of services that adds value and functionality to the devices and is a result of a combination of synergies between device manufacturers, application developers and mobile operators. Based on specific technical scenarios, this paper discusses several business scenarios wherein these stakeholders assume different levels of control over the customer relationship and the assets that make up the value proposition.
M2M通信吸引了从应用程序开发人员到移动运营商的许多利益相关者的注意。GSMA和移动运营商最近的举措表明,他们有兴趣通过在各种设备中采用无线连接来寻找新的收入来源。因此,将这些M2M设备推向市场的途径可能涉及创建一个服务平台,为设备增加价值和功能,这是设备制造商、应用程序开发人员和移动运营商之间协同作用的结果。基于特定的技术场景,本文讨论了几个业务场景,其中这些利益相关者对构成价值主张的客户关系和资产承担不同级别的控制。
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引用次数: 33
Theoretical Evaluation Models Used in Mobile Work Context 移动工作环境下的理论评价模型
Maiju Vuolle, Jonna Käpylä
This paper reviews what theoretical models of technology evaluation are used in mobile work context. We examine how these models are extended to take mobility and organisational contexts into account. We found that most of the extensions were related to mobile task and mobile technology aspects but also costs, impacts and organisational viability were added. The paper provides discussion on the strengths and weaknesses of these models and suggests how the combination of these models could be developed further.
本文综述了移动工作环境下技术评价的理论模型。我们研究如何将这些模型扩展到考虑移动性和组织环境。我们发现,大多数扩展与移动任务和移动技术方面有关,但也增加了成本、影响和组织可行性。本文讨论了这些模型的优缺点,并提出了如何进一步发展这些模型的组合。
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引用次数: 12
Towards an Efficient Context-Aware System: Problems and Suggestions to Reduce Energy Consumption in Mobile Devices 迈向高效的情境感知系统:降低移动设备能耗的问题与建议
J. F. M. Bernal, Luca Ardito, M. Morisio, P. Falcarin
Looking for optimizing the battery consumption is an open issue, and we think it is feasible if we analyze the battery consumption behavior of a typical context-aware application to reduce context-aware operations at runtime. This analysis is based on different context sensors configurations. Actually existing context-aware approaches are mainly based on collecting and sending context data to external components, without taking into account how expensive are these operations in terms of energy consumption. As a first result of our work in progress, we are proposing a way for reducing the context data publishing. We have designed a testing battery consumption architecture supported by Nokia Energy Profiler tool to verify consumption in different scenarios.
寻找优化电池消耗是一个开放的问题,我们认为如果我们分析一个典型的上下文感知应用程序的电池消耗行为,以减少运行时的上下文感知操作,这是可行的。此分析基于不同的上下文传感器配置。实际上,现有的上下文感知方法主要基于收集和发送上下文数据到外部组件,而没有考虑这些操作在能源消耗方面有多昂贵。作为我们正在进行的工作的第一个结果,我们提出了一种减少上下文数据发布的方法。我们设计了一个测试电池消耗架构,由诺基亚能源分析器工具支持,以验证不同场景下的消耗。
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引用次数: 33
Mobile R&D Prototypes: What is Hampering Market Implementation? 移动研发原型:阻碍市场实施的因素是什么?
H. Bouwman, M. D. Reuver, F. Hampe, C. Carlsson, P. Walden
In this paper, the focus is on finding an answer to the question why Mobile R&D prototypes are not being implemented. To find an explanation, we formulated propositions, moving from a macro-economic view on innovation, via innovation strategies to explanations that focus on the design of the artefact and the supporting business models. We concluded that, in the design process, the focus is on the business models, at the expense of managing relationships with potential providers of the mobile service. In our view, design approaches should therefore focus on the artefact as well as the underlying business models, but managing the relationship with potential service providers has to be part of a project from the very beginning.
在本文中,重点是寻找为什么移动研发原型没有被实施的问题的答案。为了找到一个解释,我们制定了一些命题,从创新的宏观经济观点出发,通过创新策略来解释专注于人工制品的设计和支持的商业模型。我们的结论是,在设计过程中,重点是商业模式,而不是管理与潜在移动服务提供商的关系。在我们看来,设计方法因此应该关注工件以及底层业务模型,但是管理与潜在服务提供者的关系必须从一开始就成为项目的一部分。
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引用次数: 18
The Role of Control Points in Determining Business Models for Future Mobile Generative Systems 控制点在确定未来移动生成系统商业模式中的作用
Ben D. Eaton, S. Elaluf-Calderwood, C. Sørensen
This paper investigates how the concepts of value network analysis and control points can be used as a valid methodology to identify profitable business models for the mobile telecoms industry. The paper's focus of analysis is on application platforms that result from the generative system that is the mobile Internet combined with mobile devices, further enhanced by advanced user interaction modalities. Conceptual parallels are drawn between the concerns of “cyberlaw” scholars and those of companies that make up the mobile telecoms industry in order to provide a theoretical basis for this paper. "Cyberlaw" scholarship concerns the need to legally control, or regulate, the Internet against abuse, whilst maintaining its innovative essence. The mobile telecoms industry seeks to control the mobile Internet for profit, whilst maintaining its capacity for innovative and appealing content and services. As part of this research, current and emergent revenue models are identified for the components that make up the mobile industry. Methods of analysing these business models are proposed using value networks and control points, which are functional areas in a value chain or network where power can be exercised, as the unit of analysis. This method of analysis is illustrated with an initial example and an agenda for further research is outlined. The work covered in this paper is part of a current research programme, namely the User Interfaces for Breakthrough Services work area of the Core 5 Research Programme of the Virtual Centre of Excellence in Mobile & Personal Communications (Mobile VCE). The programme is jointly funded by the Mobile VCEs’ industrial member companies and the UK Government, through the Engineering and Physical Sciences Research Council (EPSRC).
本文探讨了价值网络分析和控制点的概念如何作为一种有效的方法来识别移动电信行业的盈利商业模式。本文分析的重点是移动互联网与移动设备相结合的生成系统所产生的应用平台,并通过先进的用户交互方式进一步增强。为了给本文提供理论基础,在“网络法”学者的关注和构成移动电信行业的公司的关注之间进行了概念上的比较。“网络法”研究关注的是在保持其创新本质的同时,对互联网进行法律控制或监管以防止滥用的必要性。移动电信行业寻求控制移动互联网以获取利润,同时保持其创新和吸引人的内容和服务的能力。作为这项研究的一部分,我们确定了构成移动产业的组件的当前和新兴收入模式。分析这些商业模式的方法,建议使用价值网络和控制点作为分析单元。价值网络和控制点是价值链或网络中可以行使权力的功能区域。用一个初步的例子说明了这种分析方法,并概述了进一步研究的议程。本文所涉及的工作是当前研究计划的一部分,即移动和个人通信虚拟卓越中心(Mobile VCE)核心5研究计划的突破性服务用户界面工作领域。该项目由移动vce的工业成员公司和英国政府通过工程和物理科学研究委员会(EPSRC)共同资助。
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引用次数: 13
Predicting the Adoption of Mobile Transactions: An Exploratory Investigation in Greece 预测移动交易的采用:一项在希腊的探索性调查
Theodora Zarmpou, Vaggelis Saprikis, M. Vlachopoulou, Rodoula H. Tsiotsou
This study presents a conceptual model that combines perceived ease of use, perceived usefulness, familiarity, adoption intention and the actual consumers’ adoption in order to predict user mobile transaction acceptance regarding mobile buying products and making reservations. The proposed model is empirically tested using data collected from a survey in Greece. The structural equation modeling is used to evaluate the suggested model and confirmatory factor analysis verifies the reliability and validity of the measurement model. The findings show that all the variables have a direct effect on people’s decision on conducting transactions with the exception of perceived ease of use. The implication of this work to both researchers and practitioners is discussed.
本研究提出了一个结合感知易用性、感知有用性、熟悉度、采用意图和实际消费者采用的概念模型,以预测用户在移动购买产品和预订方面的移动交易接受度。利用从希腊的一项调查中收集的数据,对所提出的模型进行了实证检验。采用结构方程模型对建议模型进行评价,验证性因子分析验证了测量模型的信度和效度。研究结果表明,所有变量都对人们进行交易的决定有直接影响,除了感知易用性。讨论了这项工作对研究人员和实践者的意义。
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引用次数: 2
Visiting Mobile Application Development: What, How and Where 访问移动应用程序开发:什么,如何和在哪里
A. Gasimov, Chuan-Hoo Tan, C. Phang, J. Sutanto
The recent development in mobile technologies has increased the demand for sophisticated software applications for mobile devices. This technological-driven market evolution poses new opportunities and challenges for developers to create applications which will fully exploit mobile’s new and expanding capabilities. In this article, we investigate the mobile application development by providing possible answers to three questions: what available applications exist in the market, how they are developed, and which are their potential future directions. Through addressing these questions, the main purpose is to highlight any important aspects of mobile application development which should be considered by developers and investors in unleashing the great potential of mobile technologies.
移动技术的最新发展增加了对移动设备的复杂软件应用程序的需求。这种技术驱动的市场演变为开发人员创造出能够充分利用手机新功能和扩展功能的应用程序带来了新的机遇和挑战。在本文中,我们通过提供三个问题的可能答案来调查移动应用程序开发:市场上存在哪些可用的应用程序,它们是如何开发的,以及它们的潜在未来方向是什么。通过解决这些问题,主要目的是强调开发人员和投资者在释放移动技术的巨大潜力时应该考虑的移动应用程序开发的任何重要方面。
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引用次数: 43
Empirical Assessment on User Acceptance of Mobile Applications Deployment 用户对移动应用部署接受度的实证评估
T. Caus, Stefan Christmann, S. Hagenhoff
Nowadays, mobile phones are widespread. However, the development, distribution and installation of software on these end devices is a complex problem due to the very heterogeneous landscape of mobile end devices (especially with regard to software platforms, operational concepts and functionality), and the wide range of technical expertise on the side of the end user. Up to now, there are no empirical surveys on the deployment of software on mobile end devices that allow users to understand and assess not only practical usage situations but also further imaginable distribution instruments. Such a study was carried out on a mobile application which users installed on their own mobile phones via Bluetooth.
如今,手机很普遍。然而,在这些终端设备上开发、分发和安装软件是一个复杂的问题,因为移动终端设备的环境非常复杂(特别是在软件平台、操作概念和功能方面),而且终端用户方面的技术专长范围很广。到目前为止,还没有针对软件在移动终端设备上的部署进行实证调查,使用户不仅可以了解和评估实际使用情况,还可以进一步想象分发工具。这样的研究是在一个移动应用程序上进行的,用户通过蓝牙安装在自己的手机上。
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引用次数: 4
Two-Sided Adoption of Mobile Marketing Platforms: Towards an Integrated Conceptual Model 移动营销平台的双向采用:走向整合的概念模型
Xunhua Guo, Yannan Zhao, Yan Jin, N. Zhang
This paper proposes an integrated conceptual model for analyzing user adoption behaviors towards mobile marketing platforms from a two-sided market perspective. Both the consumer side and the merchant side are modeled based on extending classical theories with newly introduced factors reflecting cross network effects, and the two sides are integrated in the overall model which reveals the dynamic interaction between the evolutions of the two user groups through the platform. The model is expected to extend the current scope of IT/IS adoption research, as well as to generate valuable contributions to the two-sided market literature. The design of an empirical test for the proposed model is also presented and discussed.
本文提出了一个从双边市场角度分析移动营销平台用户采用行为的整合概念模型。消费者端和商家端均在经典理论的基础上扩展建模,并引入了反映跨网络效应的新因素,将两者整合在整体模型中,揭示了两个用户群体通过平台演进的动态交互。该模型有望扩展当前IT/ is采用研究的范围,并对双边市场文献产生有价值的贡献。本文还提出并讨论了该模型的实证检验设计。
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引用次数: 7
Educational Techniques Comparative Study by Using Combined Environment via Computer and Mobile Devices in Asynchronous Discussion Forum 基于计算机和移动设备组合环境的异步论坛教育技术比较研究
Kiriakos Patriarcheas, M. Xenos
Over recent years, the rapid development of mobile devices has made possible the support of educational applications in distance education to the extent that the term m-learning (mobile learning) has now been established as a relatively autonomous field with distinct features as to the means used compared to e-learning in general. This paper focuses on the for a of asynchronous distance education with the purpose of comparing educational techniques widely used in the fields (such as brainstorming and snowballing) in a combined environment both via computer and mobile devices, in the framework of a training program in IT basic skills for primary education teachers. For the purpose of this study, modeling in formal language was used to classify the messages in the forum, as well as a respective system to automate this procedure. As it is deduced from the data analysis and the study of the text messages in the Moodle forum (v.1.6), the groups using brainstorming technique show higher participation at the forum than those using the snowballing technique. Furthermore, brainstorming technique is more advantageous than Snowballing technique concerning the educational effectiveness.
近年来,移动设备的快速发展使得远程教育中的教育应用成为可能,以至于m-learning(移动学习)一词现在已经成为一个相对自主的领域,与一般的电子学习相比,它所使用的手段具有鲜明的特点。本文以小学教育教师IT基本技能培训计划为框架,重点研究异步远程教育的应用,目的是在计算机和移动设备的组合环境下,比较在该领域广泛使用的教育技术(如头脑风暴和滚雪球)。为了本研究的目的,使用形式化语言建模来对论坛中的消息进行分类,并使用相应的系统来自动化此过程。从数据分析和对Moodle论坛(v.1.6)文本信息的研究中可以推断,使用头脑风暴技术的小组比使用滚雪球技术的小组在论坛上的参与度更高。此外,在教育效果方面,头脑风暴法比滚雪球法更有优势。
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引用次数: 8
期刊
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
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