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2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)最新文献

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Incentivizing Mobile-Online Games with Electronic Cash Services 用电子现金服务激励手机在线游戏
E. See-To, C. Westland
This research investigates factors influencing the willingness to pay for and consume mobile-online gaming services given varying levels of availability and usage of electronic cash technology. A sample of 9299 cases was surveyed and collected in Hong Kong comparing the influence of electronic cash availability on the willingness to pay for and consume mobile-online gaming services controlling for gender, age and education level. Our research found that electronic cash technology had almost no influence on men’s’ game usage while for women, the availability of electronic cash was a significant enabler of online game usage, and that age affected the degree of influence — electronic cash technology use among children and adolescents had almost no influence on game usage, but was influential in motivating more game usage in older gamers. Differences in educational level also impacted the effect of electronic cash availability on game usage, with those at the extremes, gamers with a primary only, or post-graduate education responding that electronic cash had almost no influence on their game usage, while gamers with secondary or college education tended to have electronic cash usage profiles closer to the average across all users.
本研究调查了在电子现金技术的可用性和使用程度不同的情况下,影响支付和消费移动在线游戏服务意愿的因素。我们在香港调查和收集了9299个案例,比较了电子现金的可用性对支付和消费移动在线游戏服务意愿的影响,控制了性别、年龄和教育水平。我们的研究发现,电子现金技术对男性的游戏使用几乎没有影响,而对女性来说,电子现金的可用性是在线游戏使用的重要促成因素,并且年龄影响影响程度——儿童和青少年使用电子现金技术对游戏使用几乎没有影响,但对激励老年玩家更多地使用游戏有影响。教育水平的差异也会影响电子现金对游戏使用的影响,极端情况下,仅受过小学教育或研究生教育的玩家认为电子现金对他们的游戏使用几乎没有影响,而受过中学或大学教育的玩家的电子现金使用情况更接近所有用户的平均水平。
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引用次数: 0
“How about an App Store?” Enablers and Constraints in Platform Strategies for Mobile Network Operators “App Store怎么样?”移动网络运营商平台战略的推动因素与制约因素
V. Gonçalves, N. Walravens, P. Ballon
This paper describes the platformisation of the mobile services domain, which in recent years has become a successful strategy for some hardware manufacturers and software companies. While pursuing diverging platform strategies and business models, they have succeeded in creating a demand for mobile software and content with end-users. Mobile network operators have lagged behind in this area and are now attempting to keep up with other initiatives. This paper explores the question which platform type an operator should adopt if he wants to play a meaningful role in the mobile service domain. It describes advantages and disadvantages of different platform types and lists some core competences an operator should have, or develop, in order to successful adopt a certain platform type.
本文描述了移动服务领域的平台化,这是近年来一些硬件制造商和软件公司成功的战略。在追求不同平台战略和商业模式的同时,他们成功地创造了终端用户对移动软件和内容的需求。移动网络运营商在这一领域一直落后,现在正试图跟上其他举措。本文探讨了运营商要想在移动业务领域发挥有意义的作用,应该采用哪种类型的平台。它描述了不同平台类型的优点和缺点,并列出了为了成功采用某种平台类型,运营商应该具备或开发的一些核心竞争力。
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引用次数: 51
A Model for Investigating Motivations of Hybrid Wireless Community Participants 混合无线社区参与者动机研究模型
G. Camponovo, Anna Picco-Schwendener
The emergence of wireless communities offers an attractive alternative to operator-centric models for providing broadband wireless services. While the first attempts of purely self-organized communities have been limited by the difficulty of attracting enough members willing to share their resources with the community, newer hybrid wireless communities (where a firm supports and incentivizes individuals who share their infrastructure in exchange of being able to exploit the network) is developing rapidly. This difference suggests the importance of attracting and motivating members with suitable incentives. While this is widely recognized as a key issue, existing research is limited to pure communities and does not adequately cover hybrid communities. Our research project intends to address this shortcoming by focusing on hybrid communities, building an adapted theoretical model considering specific motivations and collecting empirical evidence using mixed qualitative and quantitative methods like content analysis, interviews and a large-scale survey. As this is a research-in-progress, only the first results of the project are shown, namely an adapted theoretical model and some evidence from a content analysis of hybrid wireless community forums. Participation appears to be motivated by tangible rewards (free network access, revenue sharing), social rewards (socializing with peers and feel part of a community), psychological rewards (pursuing idealistic goals and feeling competent) and intrinsic enjoyment, but hindered by participation efforts (monetary costs and required effort) and other concerns (security, legality and bandwidth use).
无线社区的出现为提供宽带无线服务提供了一个有吸引力的替代方案,而不是以运营商为中心的模式。虽然纯自组织社区的第一次尝试由于难以吸引足够多的愿意与社区共享资源的成员而受到限制,但较新的混合无线社区(公司支持和激励个人共享其基础设施以换取能够利用网络)正在迅速发展。这种差异表明了用合适的激励措施吸引和激励成员的重要性。虽然这被广泛认为是一个关键问题,但现有的研究仅限于纯群落,并没有充分涵盖混合群落。我们的研究项目旨在通过关注混合社区,建立一个考虑特定动机的适应性理论模型,并使用内容分析,访谈和大规模调查等混合定性和定量方法收集经验证据来解决这一缺陷。由于这是一项正在进行的研究,因此只显示了该项目的第一个结果,即一个改编的理论模型和来自混合无线社区论坛内容分析的一些证据。参与似乎受到有形奖励(免费网络访问,收入分享),社会奖励(与同伴社交,感觉自己是社区的一部分),心理奖励(追求理想主义目标,感觉自己有能力)和内在享受的激励,但受到参与努力(货币成本和所需努力)和其他担忧(安全性,合法性和带宽使用)的阻碍。
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引用次数: 5
Convergence, Conflicts, and Control Points: A Systems-Theoretical Analysis of Mobile VoIP in the UK 融合、冲突和控制点:英国移动VoIP的系统理论分析
Jan Herzhoff, S. Elaluf-Calderwood, C. Sørensen
The convergence of mobile telephony networks with the Internet has resulted in an increasing number of conflicts – so-called tussles – between different stakeholders within the mobile network ecosystem. These tussles can be characterised by socio-economic as well as technical conflicts of interest, accompanied by concrete interferences and blocking activities leading to inefficiencies (e.g. through the deployment of parallel architectures) and network system failures. Infrastructure architects in the computer science discipline have developed the concept of "design for tussle" to deal with this phenomenon in the debate around the next-generation Internet. This paper applies the tussle concept in the context of mobile information infrastructure design. It argues for a systemic understanding of tussles based on Luhmann’s Theory of Social Systems. The paper discusses the introduction of mobile VoIP in the UK as an example of an emerging conflict system within the mobile network ecosystem. The empirical findings are based on an extensive case study conducted from 2007 to 2009. The case study includes 39 expert interviews aiming to illustrate the way in which these tussles in the context of mobile VoIP take place. The contribution of this paper to mobile information infrastructure design is a systems-theoretical tussle framework based on Luhmann's notion of conflict aiming to provide designers with a systemic understanding of tussles.
移动电话网络与互联网的融合导致了移动网络生态系统中不同利益相关者之间越来越多的冲突——所谓的争斗。这些斗争的特点是社会经济和技术利益冲突,伴随着具体的干扰和阻碍活动,导致效率低下(例如,通过并行架构的部署)和网络系统故障。计算机科学学科中的基础设施架构师已经提出了“为争斗而设计”的概念,以应对围绕下一代互联网的争论中的这种现象。本文将角力概念应用到移动信息基础设施设计中。它主张以卢曼的社会系统理论为基础,对争斗进行系统的理解。本文讨论了英国移动VoIP的引入,作为移动网络生态系统中新兴冲突系统的一个例子。实证研究结果基于2007年至2009年进行的广泛案例研究。案例研究包括39位专家访谈,旨在说明在移动VoIP背景下这些争执发生的方式。本文对移动信息基础设施设计的贡献是基于Luhmann冲突概念的系统理论冲突框架,旨在为设计师提供对冲突的系统理解。
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引用次数: 22
Leveraging Social Grouping for Organizational Endorsement in Mobile Commerce Across Cultures: Transforming Outgroups into Ingroups 在跨文化的移动商务中利用社会分组为组织背书:将外群转化为内群
C. Sia, Yani Shi, Chuan-Hoo Tan, Jie Wei, Jinbi Yang, Nan Wang
As a subset of e-commerce, m-commerce (mobile commerce) also faces problems of trust building. The limitation of mobile devices, such as screen size, privacy and safety problem, make it important to build trust effectively and efficiently. In e-commerce, culture can exert a significant impact on how trust is built through various web strategies. Similarly, trust-building strategies in m-commerce could also have different effects on people in specific cultures, because of the extent to which they favor in-groups versus out-groups. Given features of mobile technologies and growing popularity of social network media, it is interesting to investigate whether personalized trust building via social ties with consumers could be explored to transform entities viewed as out-groups into in-groups of consumers, and the extent to which such strategies are effective in different cultures. Three studies are planned to pursue this line of enquiry. The results could have important implications for scholars and practitioners to leverage on social ties to boost sales in m-commerce.
作为电子商务的一个子集,移动商务也面临着信任建设的问题。移动设备的局限性,如屏幕尺寸,隐私和安全问题,使得有效和高效地建立信任变得非常重要。在电子商务中,文化可以对如何通过各种网络策略建立信任产生重大影响。同样,在移动商务中建立信任的策略也可能对不同文化背景的人产生不同的影响,因为他们在多大程度上喜欢内群体而不是外群体。鉴于移动技术的特点和社交网络媒体的日益普及,是否可以探索通过与消费者的社会关系建立个性化信任,将被视为外群体的实体转变为消费者的内群体,以及这种策略在不同文化中的有效程度,这是很有趣的。计划进行三项研究来进行这方面的调查。研究结果可能对学者和实践者利用社会关系来促进移动商务的销售具有重要意义。
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引用次数: 0
An Empirical Analysis of the Factors Determining Multiple Subscriptions in the Swedish Mobile Phone Market 瑞典手机市场多重用户决定因素的实证分析
Mohammad Tsani Annafari
This study aims to explain the factors determining multiple subscriptions in the Swedish mobile phone market. A generalized Poisson model of count data from a national survey in Sweden finds that business subscriptions and house-hold size are the main predictors of the multiple mobile phone subscriptions, along with individual demographic characteristics such as, age, gender and type of occupation. Other factors such as education level, area of living, prepaid as the main subscription, as well as mobile Internet and fixed phone subscription are not significant. These facts indicate that business subscriptions and subscriptions for family are the main factors that determine the incidence of multiple subscriptions in the Swedish mobile phone market. The operator can gain from this situation by tightening the network effect to the existing sub-scribers. This can be done by encouraging them to have additional subscriptions from the same operator or intra-operator multiple subscriptions. For the regulator, this situation has to be taken into consideration when determining the Significant Market Power (SMP) since a larger market share does not always indicate actual market domination.
本研究旨在解释瑞典手机市场中决定多重订阅的因素。瑞典一项全国调查的统计数据的广义泊松模型发现,商业用户和家庭规模是多个移动电话用户的主要预测因素,此外还有个人人口统计学特征,如年龄、性别和职业类型。其他因素如受教育程度、居住区域、预付费为主要用户、移动互联网和固定电话用户等均不显著。这些事实表明,商业用户和家庭用户是决定瑞典手机市场多重用户发生率的主要因素。运营商可以通过加强对现有用户的网络效应从这种情况中获益。这可以通过鼓励它们拥有来自同一操作符或操作符内的多个订阅的额外订阅来实现。对于监管机构来说,在确定重要市场力量(SMP)时必须考虑到这种情况,因为较大的市场份额并不总是表明实际的市场支配地位。
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引用次数: 4
Innovating for the Mobile End-User Market: Amazon's Kindle 2 Strategy as Emerging Business Model 面向移动终端用户市场的创新:亚马逊Kindle 2战略作为新兴商业模式
C. Loebbecke, A. Soehnel, Sandra Weniger, Thomas Weiss
Using the example of Amazon’s Kindle 2 launch, this exploratory case study research investigates an emerging mobile business model in the eBook market that closely connects an innovative device with access to content. Reflecting on the business model and innovation literature, the paper points to the potential of an emerging mobile business model that relies on radical innovations to change industry structures combined with high uncertainty. Based on the case study of Kindle 2, the study reveals the need to align innovative products and services with a company’s overall brand strategy to avoid dilution. Finally, it suggests that a mobile business model based on a proprietary approach can be successful in the short run, its long run success depends on the ability to react to new market requirements and competitors. The paper concludes with a reflection of how business models need to be dynamically re-adjusted in such a fast moving field.
以亚马逊Kindle 2的发布为例,本探索性案例研究调查了电子书市场中新兴的移动商业模式,这种模式将创新设备与内容访问紧密联系在一起。通过对商业模式和创新文献的反思,本文指出了一种新兴的移动商业模式的潜力,这种模式依赖于激进的创新来改变行业结构,并结合了高度的不确定性。基于Kindle 2的案例研究,该研究揭示了将创新产品和服务与公司的整体品牌战略结合起来以避免稀释的必要性。最后,它表明基于专有方法的移动商业模式可以在短期内取得成功,其长期成功取决于对新市场需求和竞争对手的反应能力。最后,本文反思了在这样一个快速发展的领域中,商业模式需要如何动态地重新调整。
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引用次数: 24
Continuous Service: Mobile Services for Travel Counseling 连续服务:移动出行咨询服务
Susanne Schmidt-Rauch, Michael Keller, G. Schwabe
In this paper we describe a first investigation of continuous service for travel agencies that addresses an often neglected service part of a travel customer cycle: the trip itself. In a user-centred design process, we have developed a service and a system prototype to test our proposed design goals and system design, as well as the service in a realistic environment. We propose a three-level design consisting of an organizational, a user and a system level. As both the customer and agent participants indicate a high appreciation of the service and the system, both the implementation of live support on a trip and the motivational design of the prototype can be fruitful design solutions in developing new services providing continuous service provision in tourism.
在本文中,我们描述了对旅行社持续服务的首次调查,该调查解决了旅行客户周期中经常被忽视的服务部分:旅行本身。在以用户为中心的设计过程中,我们开发了一个服务和一个系统原型,以测试我们提出的设计目标和系统设计,以及在现实环境中测试服务。我们提出了一个由组织层、用户层和系统层组成的三级设计。由于顾客和代理参与者都对服务和系统表示高度赞赏,因此在旅行中实施现场支持和原型的动机设计都可以成为开发新服务的富有成效的设计解决方案,为旅游业提供持续的服务。
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引用次数: 3
A Context-Based Knowledge Support System for Foreign Students in China: A Prototype of Bank Services 基于情景的来华留学生知识支持系统:银行服务的原型
Xiangpei Hu, Ziguang Zheng, Khalil Al-mekhlafi
Foreign students who live and study in China encounter many problems in Chinese language learning, as language learning often correlates with background knowledge which varies from country to country caused by cultural and social differences in terms of distinct public policies and services. With the increasing number of foreign students in China and the great demand for mobile Chinese language learning applications, this paper presents a context-based knowledge support system, which is a useful tool for foreign students to practice Chinese in the mobile environment. The contexts are adopted to construct student requirement profile, which is used for matching suitable knowledge support and Chinese materials for practice. The system framework is proposed, and the knowledge representation model and matching method are elaborated to indicate the functions of the system. Finally, a prototype of bank services is implemented.
在中国生活和学习的外国学生在汉语学习中遇到了许多问题,因为语言学习往往与背景知识有关,而背景知识因各国的文化和社会差异而有所不同,公共政策和服务也不尽相同。随着来华留学生人数的不断增加和对移动汉语学习应用的巨大需求,本文提出了一种基于上下文的知识支持系统,为留学生在移动环境下练习汉语提供了一种有用的工具。通过上下文构建学生需求概要,为实践提供合适的知识支持和中文材料。提出了系统框架,阐述了系统的知识表示模型和匹配方法,以表示系统的功能。最后,实现了一个银行服务的原型。
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引用次数: 0
期刊
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
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