Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.69
Antero Juntunen, S. Luukkainen, V. Tuunainen
Near Field Communication (NFC) is a promising new communication technology that, among other things, allows mobile phones to emulate smart cards such as the travel cards used in public transportation. Bringing the travel card into mobile phone creates numerous benefits for both end users and service providers, which is why mobile ticketing with NFC technology has been considered a promising service. However, despite optimistic predictions, NFC technology and mobile ticketing services based on it, has yet to take off. While technical problems have played a part in this delay early on, the most significant reasons can be found in the challenging business models needed to realize NFC services. In this study, we aim to analyze the NFC mobile ticketing business model holistically and to identify critical issues that affect the commercial success of such a service. To do so, the NFC mobile ticketing business model is evaluated using a theoretical framework called the STOF model. The research material is comprised of a literature review of both academic and nonacademic literature as well as several expert interviews.
{"title":"Deploying NFC Technology for Mobile Ticketing Services – Identification of Critical Business Model Issues","authors":"Antero Juntunen, S. Luukkainen, V. Tuunainen","doi":"10.1109/ICMB-GMR.2010.69","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.69","url":null,"abstract":"Near Field Communication (NFC) is a promising new communication technology that, among other things, allows mobile phones to emulate smart cards such as the travel cards used in public transportation. Bringing the travel card into mobile phone creates numerous benefits for both end users and service providers, which is why mobile ticketing with NFC technology has been considered a promising service. However, despite optimistic predictions, NFC technology and mobile ticketing services based on it, has yet to take off. While technical problems have played a part in this delay early on, the most significant reasons can be found in the challenging business models needed to realize NFC services. In this study, we aim to analyze the NFC mobile ticketing business model holistically and to identify critical issues that affect the commercial success of such a service. To do so, the NFC mobile ticketing business model is evaluated using a theoretical framework called the STOF model. The research material is comprised of a literature review of both academic and nonacademic literature as well as several expert interviews.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121588225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.77
Anna Sell, P. Walden, C. Carlsson
In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users’ future interest to use different services.
{"title":"Are You Efficient, Trendy or Skillfull? An Exploratory Segmentation of Mobile Service Users","authors":"Anna Sell, P. Walden, C. Carlsson","doi":"10.1109/ICMB-GMR.2010.77","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.77","url":null,"abstract":"In the study at hand we describe users of mobile phones and mobile services, based on a random sample describing the Finnish general population. A lot of attention has been paid recently to investigating users of mobile phones because mobile services demand has not developed as expected in the Finnish market. We add to this body of knowledge through offering a description of Finnish mobile consumers, and a look at different users’ future interest to use different services.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131386134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.58
M. D. Reuver, H. Bouwman
Whether or not mobile Internet services add value depends on the context and objective in which they are used. In this paper, we examine whether consumer attitudes towards the added value of mobile services in specific contexts has a positive impact on their general intention to adopt mobile Internet services, by analyzing the results of a large-scale consumer survey. The results indicate that context-of-use has a positive impact on the intended use of mobile Internet services. This effect is empirically distinct from the more generic attitude towards mobile innovation. Whether physical, social or task-related context-of-use is most important depends on the lifestyle group to which consumers belong. The results imply that future studies should take both context-of-use and lifestyles into account. Service providers should focus on the contextual value of their mobile Internet services, while segmenting between different lifestyle groups.
{"title":"Explaining Mobile Internet Services Adoption by Context-of-Use and Lifestyle","authors":"M. D. Reuver, H. Bouwman","doi":"10.1109/ICMB-GMR.2010.58","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.58","url":null,"abstract":"Whether or not mobile Internet services add value depends on the context and objective in which they are used. In this paper, we examine whether consumer attitudes towards the added value of mobile services in specific contexts has a positive impact on their general intention to adopt mobile Internet services, by analyzing the results of a large-scale consumer survey. The results indicate that context-of-use has a positive impact on the intended use of mobile Internet services. This effect is empirically distinct from the more generic attitude towards mobile innovation. Whether physical, social or task-related context-of-use is most important depends on the lifestyle group to which consumers belong. The results imply that future studies should take both context-of-use and lifestyles into account. Service providers should focus on the contextual value of their mobile Internet services, while segmenting between different lifestyle groups.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133580539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.81
Laura Goeke, K. Pousttchi
In recent years, a lot of mobile payment service providers entered the market and often left it without any success. They have often disregarded the high complexity of the ecosystem and of the particularities of mobile communication techniques. The contribution of this paper is to understand the determinants of customer acceptance of mobile payment especially the influence of payment scenarios. For that purpose, the Technology Acceptance Model (TAM) was extended by new constructs measuring the m-payment particularities like expressiveness and the applicability in different payment scenarios.
{"title":"A Scenario-Based Analysis of Mobile Payment Acceptance","authors":"Laura Goeke, K. Pousttchi","doi":"10.1109/ICMB-GMR.2010.81","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.81","url":null,"abstract":"In recent years, a lot of mobile payment service providers entered the market and often left it without any success. They have often disregarded the high complexity of the ecosystem and of the particularities of mobile communication techniques. The contribution of this paper is to understand the determinants of customer acceptance of mobile payment especially the influence of payment scenarios. For that purpose, the Technology Acceptance Model (TAM) was extended by new constructs measuring the m-payment particularities like expressiveness and the applicability in different payment scenarios.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131814169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.68
E. Zamani, Panos E. Kourouthanassis, G. Giaglis
The present study proposes a new approach for the examination of the individual user’s acceptance of technology and Information Systems. In particular, it examines the mediating role of Emotional State toward the individual acceptance of Pervasive Information Systems. The proposed research model was tested with data collected through an exploratory experiment (n=33) using a mobile Augmented Reality application. The results confirm the appropriateness of the developed instrument, the research model and that Performance Expectancy is the strongest predictor of user adoption, mediated through the user’s Emotional State as formed while interacting with the system.
{"title":"The Mediating Role of Emotional State toward Pervasive Information System Acceptance","authors":"E. Zamani, Panos E. Kourouthanassis, G. Giaglis","doi":"10.1109/ICMB-GMR.2010.68","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.68","url":null,"abstract":"The present study proposes a new approach for the examination of the individual user’s acceptance of technology and Information Systems. In particular, it examines the mediating role of Emotional State toward the individual acceptance of Pervasive Information Systems. The proposed research model was tested with data collected through an exploratory experiment (n=33) using a mobile Augmented Reality application. The results confirm the appropriateness of the developed instrument, the research model and that Performance Expectancy is the strongest predictor of user adoption, mediated through the user’s Emotional State as formed while interacting with the system.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114399558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.52
John Alphonse, O. Hanseth
In knowledge and technology intensive industries such as the telecommunications industry, “practices” tend to be a mixture of knowledge and technology. Research however has been largely treating these two entities separately, addressing one while black boxing the other. This paper in reviewing how knowledge and technology have been categorized shows that the distinction between the two entities is not so clear with common terms having been used to describe both. We examine a youth segmentation model of a mobile operator to show that such practices are a mixture of knowledge and technology. We use the “fluid” framework to examine this practice. Fluids consist of mixtures and have unclear boundaries, multiple identities, continuity, and robustness. The fluid concept fits the knowledge and technology practice we describe. We then use the characteristics of the fluid concept to propose a model, called IBRO, as a means for organizations to develop and manage such practices.
{"title":"Knowledge, Technology and Fluids-Developing a Model to View Practices of Knowledge and Technology in the Telecom Industry","authors":"John Alphonse, O. Hanseth","doi":"10.1109/ICMB-GMR.2010.52","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.52","url":null,"abstract":"In knowledge and technology intensive industries such as the telecommunications industry, “practices” tend to be a mixture of knowledge and technology. Research however has been largely treating these two entities separately, addressing one while black boxing the other. This paper in reviewing how knowledge and technology have been categorized shows that the distinction between the two entities is not so clear with common terms having been used to describe both. We examine a youth segmentation model of a mobile operator to show that such practices are a mixture of knowledge and technology. We use the “fluid” framework to examine this practice. Fluids consist of mixtures and have unclear boundaries, multiple identities, continuity, and robustness. The fluid concept fits the knowledge and technology practice we describe. We then use the characteristics of the fluid concept to propose a model, called IBRO, as a means for organizations to develop and manage such practices.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130913046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.48
S. Bingley, R. Hackney, C. Sellitto, Stephen Burgess
Mobile technologies are unique, ubiquitous, provide convenience for the user, can be highly interactive and support personalised applications. This paper describes the use of mobile applications in the context of local sporting associations. These form part of a larger group known as community based organisations and are predominantly run by volunteers. The study considered the process from initial knowledge of mobile technology applications through to the decision to adopt or discontinuance of use. An indepth case analysis was undertaken in an attempt to determine their characteristics within this specific context. The findings suggest that the most prominent use by local sporting clubs are for ubiquity and convenience with no evidence of interactivity nor personalisation. It was also determined that the sophistication of the communication could be increased when moving from SMS messaging to mobile broadband. The contribution of the research, therefore, is to demonstrate the importance of classifying mobile technology applications within a situation where they are most effective.
{"title":"Adoption of Technologies within an Applied Context: The Case of Community Organisations","authors":"S. Bingley, R. Hackney, C. Sellitto, Stephen Burgess","doi":"10.1109/ICMB-GMR.2010.48","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.48","url":null,"abstract":"Mobile technologies are unique, ubiquitous, provide convenience for the user, can be highly interactive and support personalised applications. This paper describes the use of mobile applications in the context of local sporting associations. These form part of a larger group known as community based organisations and are predominantly run by volunteers. The study considered the process from initial knowledge of mobile technology applications through to the decision to adopt or discontinuance of use. An indepth case analysis was undertaken in an attempt to determine their characteristics within this specific context. The findings suggest that the most prominent use by local sporting clubs are for ubiquity and convenience with no evidence of interactivity nor personalisation. It was also determined that the sophistication of the communication could be increased when moving from SMS messaging to mobile broadband. The contribution of the research, therefore, is to demonstrate the importance of classifying mobile technology applications within a situation where they are most effective.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121829879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.33
T. J. Gerpott, Sabrina Berg
For several years German mobile network operators (MNO) have to cope with decreasing average voice service revenues per user (ARPU). Location-based services (LBS) are one mobile data service on which German MNO set their hopes to stop these decreases. LBS exploit the location information of a user’s mobile device to provide added value services dependent on a customer’s geographic context and individual preferences. To date, LBS offers of MNO have not yet achieved substantial market success in Germany. Therefore, investigations are required which explore reasons for the short falling past LBS adoption in Germany. This paper analyses data from an online as well as paper-based survey in Germany. The survey was administered to 662 participants to explore (potential) users’ willingness to adopt LBS and LBS-related perceptions. Results suggest that most LBS variants are (still) rather unknown among residential MNO customers in Germany. Perceived LBS usefulness is higher and data security concerns are lower if an individual has obtained actual LBS use experience. Thus, MNO should foster first LBS use experiences by e.g., free trial periods or by offering free basic LBS to promote LBS adoption in the consumer market.
{"title":"Adoption of Location-Based Service Offers of Mobile Network Operators","authors":"T. J. Gerpott, Sabrina Berg","doi":"10.1109/ICMB-GMR.2010.33","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.33","url":null,"abstract":"For several years German mobile network operators (MNO) have to cope with decreasing average voice service revenues per user (ARPU). Location-based services (LBS) are one mobile data service on which German MNO set their hopes to stop these decreases. LBS exploit the location information of a user’s mobile device to provide added value services dependent on a customer’s geographic context and individual preferences. To date, LBS offers of MNO have not yet achieved substantial market success in Germany. Therefore, investigations are required which explore reasons for the short falling past LBS adoption in Germany. This paper analyses data from an online as well as paper-based survey in Germany. The survey was administered to 662 participants to explore (potential) users’ willingness to adopt LBS and LBS-related perceptions. Results suggest that most LBS variants are (still) rather unknown among residential MNO customers in Germany. Perceived LBS usefulness is higher and data security concerns are lower if an individual has obtained actual LBS use experience. Thus, MNO should foster first LBS use experiences by e.g., free trial periods or by offering free basic LBS to promote LBS adoption in the consumer market.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126582770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.55
Ilaria Cristina Gatti, Christian Mondini, A. Perego, A. Tumino
Mobile and Wireless (M&W) technologies have a great potential to improve process efficiency and effectiveness within a retail store. However, because activities in this context are characterized by great variety and non-standardized execution, the assessment of the costs and benefits of M&W solutions is more difficult than for the upstream tiers of the Fast Moving Consumer Goods supply chain, e.g. the distribution center. This paper describes an analytical model to assess the profitability related to investments in multiple Mobile and Wireless solutions in the retail store, thus supporting the decision-making process for managers in this industry.
{"title":"Wireless Retail Stores: Solutions and Profitability Analysis","authors":"Ilaria Cristina Gatti, Christian Mondini, A. Perego, A. Tumino","doi":"10.1109/ICMB-GMR.2010.55","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.55","url":null,"abstract":"Mobile and Wireless (M&W) technologies have a great potential to improve process efficiency and effectiveness within a retail store. However, because activities in this context are characterized by great variety and non-standardized execution, the assessment of the costs and benefits of M&W solutions is more difficult than for the upstream tiers of the Fast Moving Consumer Goods supply chain, e.g. the distribution center. This paper describes an analytical model to assess the profitability related to investments in multiple Mobile and Wireless solutions in the retail store, thus supporting the decision-making process for managers in this industry.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125347572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-06-13DOI: 10.1109/ICMB-GMR.2010.12
M. Decker, Haiying Che, A. Oberweis, Peter Stürzel, Matthias Vogel
The basic idea of business process modeling is to identify the set of activities which has to be performed to reach a particular goal and to define a partial order on that set. A mobile business process is a process which has instances where individual activities are performed using a mobile computer like a PDA or a smartphone. The contribution of this paper is the introduction of a special modeling approach for such mobile business processes, which is based on the Business Process Modeling Notation (BPMN). Our modelling approach includes so called location constraints which can be assigned to individual activities of a BPMN diagram. Such a constraint makes a statement about the location where that activity has to be performed or is not allowed to be performed. A further feature of our approach are dynamic constraints, i.e., it is possible to derive location constraints during runtime of a workflow instance.
{"title":"Modeling Mobile Workflows with BPMN","authors":"M. Decker, Haiying Che, A. Oberweis, Peter Stürzel, Matthias Vogel","doi":"10.1109/ICMB-GMR.2010.12","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.12","url":null,"abstract":"The basic idea of business process modeling is to identify the set of activities which has to be performed to reach a particular goal and to define a partial order on that set. A mobile business process is a process which has instances where individual activities are performed using a mobile computer like a PDA or a smartphone. The contribution of this paper is the introduction of a special modeling approach for such mobile business processes, which is based on the Business Process Modeling Notation (BPMN). Our modelling approach includes so called location constraints which can be assigned to individual activities of a BPMN diagram. Such a constraint makes a statement about the location where that activity has to be performed or is not allowed to be performed. A further feature of our approach are dynamic constraints, i.e., it is possible to derive location constraints during runtime of a workflow instance.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"490 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124427526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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