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2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)最新文献

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Causes and Consequences of Mobile Phone's Indispensability for Everyday Life 手机在日常生活中不可或缺的原因和后果
E. Platzer, O. Petrovic, W. Rauch, Martina Brunnhofer
This paper presents the results of an experimental deprivation study conducted with initially 101 participants. All participants had to do without mobile phone, internet and TV for 15 days each. The main research objective was to examine the differences of indispensability levels and causes during these non-usage phases. Mobile phones turned out to be most indispensable followed by Internet and TV. Indispensability of mobile phones was primarily caused by people issues, of internet by task issues and of TV by self issues.
本文介绍了一项对最初101名参与者进行的实验性剥夺研究的结果。所有参与者都必须在15天内不使用手机、网络和电视。主要的研究目的是检查在这些非使用阶段的不可缺少程度和原因的差异。手机是最不可或缺的,其次是网络和电视。手机的不可缺少主要是由于人的问题,网络的不可缺少主要是由于任务的问题,电视的不可缺少主要是由于自身的问题。
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引用次数: 6
Users Helping Users: User Generated Content to Assist Wheelchair Users in an Urban Environment 用户帮助用户:在城市环境中帮助轮椅使用者的用户生成内容
Omer Rashid, Amanda Dunabr, S. Fisher, J. Rutherford
For wheelchair users and their care workers activities that are part of the daily fabric of life can be distressing. Taking a short trip to the local shopping center, post office or bus station can be filled with problems, obstacles that may not cause any hindrance to a pedestrian will cause problems or even hinder progress all together for a wheelchair user. The ubiquity of mobile phones coupled with the success of user generated content has seen use in a range of applications including problem solving, news and data sharing. In this paper we explore a self sustainable system that utilizes this winning combination to allow wheelchair users and their care workers to report accessibility issues related to an urban environment in real time. We envisage that the information gathered could be used by town planners in order to evaluate current planning policies and develop more ‘wheelchair friendly’ policies in future. This information would also allow wheelchair users or care workers for physically constrained users to plan routes which may enable more active engagement within the city centre and when accessing public services.
对于轮椅使用者和他们的护理人员来说,作为日常生活一部分的活动可能是令人痛苦的。短途旅行到当地的购物中心,邮局或公交车站可能会充满问题,可能不会对行人造成任何障碍的障碍物会给轮椅使用者带来问题甚至阻碍他们前进。手机的无处不在,加上用户生成内容的成功,已经在解决问题、新闻和数据共享等一系列应用中得到了应用。在本文中,我们探索了一个自我可持续发展的系统,利用这种获胜的组合,让轮椅使用者和他们的护理人员实时报告与城市环境相关的无障碍问题。我们的设想是,收集到的信息可供城市规划者用来评估当前的规划政策,并在未来制定更多的“轮椅友好”政策。这些信息还将使轮椅使用者或身体受限使用者的护理人员能够规划路线,从而在市中心和使用公共服务时能够更积极地参与。
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引用次数: 13
How a New Distribution Paradigm Changes the Core Resources, Competences and Capabilities Endowment: The Case of Mobile Application Stores 新的分销模式如何改变核心资源、竞争力和能力禀赋:以移动应用商店为例
A. Ghezzi, R. Balocco, A. Rangone
The study argues that a shift in the distribution paradigm in place has deep strategic implications, with specific reference to the resources, competencies and capabilities firms leverage to achieve competitive advantage. Analyzing the upfront issue related to the rise of the Mobile Application Store model as a substitute to the original Mobile Portal model from the Mobile Network Operator perspective, the study aims at describing how the introduction of a new distribution paradigm affects and transforms a firm’s resources and assets portfolio. The findings show the core resources endowment characterizing Operators is significantly altered due to the appearance of the alternative Store model and the underneath Mobile-Web revolution, causing the fall of some traditional unique assets, and the concurrent rise of emerging resources and dynamic capabilities, moreover, light is shed on other strategic matters influenced by such change, ranging from the nature of competition to incumbents’ and challengers’ strategies to induce, avert or co-opt potentially disruptive innovation.
该研究认为,分销模式的转变具有深刻的战略意义,具体涉及企业为获得竞争优势而利用的资源、能力和能力。从移动网络运营商的角度分析了移动应用商店模式作为原始移动门户模式的替代品的兴起所带来的前期问题,该研究旨在描述新分销模式的引入是如何影响和改变公司的资源和资产组合的。研究结果表明,由于替代商店模式的出现和移动网络革命,运营商的核心资源禀赋发生了显著变化,导致一些传统独特资产的衰落,新兴资源和动态能力的同步崛起,此外,还揭示了受这种变化影响的其他战略问题,从竞争的性质到现有者和挑战者的战略,以诱导。避免或选择潜在的破坏性创新。
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引用次数: 17
A Strategy-Technology-Regulation-User-Context Model for Mobile Location-Based Services Market Activation Analysis 移动位置服务市场激活分析的策略-技术-监管-用户-情境模型
A. Ghezzi, A. Rangone, R. Balocco, F. Renga
Technology diffusion theory is mainly focused on technology adoption, while prerequisites to such adoption are largely disregarded or taken for granted. The study argues that the in-depth analysis of what comes prior to adoption and use of technology – what we define “technology activation” – is equally important, so as to spot industry-specific characteristics that enable or hinder a value proposition based on the new technology, thus judging the “market activation” status. To fill the existing gap and extend technology diffusion theory upstream, we review the limitations of traditional Technology Acceptance Models and Technology-Organization-Environment model, and propose an original framework to address five dimensions affecting market activation: Strategy, Technology, Regulation, User, Context. The STRUC framework is then applied to the Italian Mobile Location-Based Services market, so to test its validity and get a valuable insight on an under-investigated market developed around an innovative bundle of technologies.
技术扩散理论主要关注技术的采用,而这种采用的先决条件在很大程度上被忽视或认为是理所当然的。该研究认为,深入分析技术采用和使用之前的情况——即我们所定义的“技术激活”——同样重要,以便发现基于新技术的价值主张的行业特定特征,从而判断“市场激活”状态。本文回顾了传统技术接受模型和技术-组织-环境模型的局限性,提出了影响市场激活的五个维度:战略、技术、监管、用户和环境。然后将STRUC框架应用于意大利移动基于位置的服务市场,以便测试其有效性,并对围绕创新技术捆绑开发的未充分调查的市场获得有价值的见解。
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引用次数: 1
The Influence of Provider Trust on the Acceptance of Mobile Applications: An Empirical Analysis of Two Mobile Emergency Applications 提供者信任对移动应用接受度的影响——基于两个移动应急应用的实证分析
Stephan von Watzdorf, Tobias Ippisch, Alexander C. H. Skorna, Frédéric Thiesse
Using a mobile application to report an emergency allows for the transmission of the current location. This not only helps rescue teams but supports the assistance service if provided by insurance companies. However, the acceptance behavior as well as the influence of trust related to the insurer is unknown. We hence explore the influence of provider trust on the acceptance of mobile emergency applications. Based on theoretical foundations of prior research on the interplay between technology acceptance and trust we develop and test a structural model using data collected from 1617 respondents in Switzerland. The results confirm the applicability of the acceptance model for the two considered mobile emergency applications. However, the influence of trust on the perceived usefulness and the intention to use, which was shown in other cases, could not be confirmed. The results demonstrate an above average intention to use for the two mobile applications and we reason that the influence of trust towards the insurance company cannot be considered a critical issue in the acceptance process.
使用移动应用程序报告紧急情况允许传输当前位置。这不仅可以帮助救援队,还可以支持保险公司提供的援助服务。然而,承保行为以及与保险人相关的信任的影响是未知的。因此,我们探讨了提供者信任对接受移动应急应用程序的影响。基于先前研究技术接受度与信任之间相互作用的理论基础,我们使用从瑞士1617名受访者收集的数据开发并测试了一个结构模型。结果证实了接受模型对两种考虑的移动应急应用的适用性。但是,信任对感知有用性和使用意图的影响,在其他情况下也显示出来,这一点无法得到证实。结果表明,这两个移动应用程序的使用意愿高于平均水平,我们认为信任对保险公司的影响不能被视为接受过程中的关键问题。
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引用次数: 13
The Impact of Mobile Amusement Information on Use Behavior, Satisfaction, and Loyalty 移动娱乐信息对使用行为、满意度和忠诚度的影响
Fumiyo N. Kondo, Jiro Hirata, Shahriar Akter
The relationship between satisfaction and loyalty has been well explored in services marketing or customer relationship management. In this study, the authors studied the relationship of 7 types of service variables under “amusement” factor. Amusement is one of the three factors extracted from 21 mobile information services. Among many different frameworks of satisfaction-loyalty, we used the framework of “past use behavior” on “satisfaction”, and then of “satisfaction” on “continued use intention” (or loyalty), resulting in a strong support of the existing model with positive significant influence on the both paths. Further, our research reveals that, on the both paths, there are stronger, significant positive relationships between a latent variable and the measurement variables for mobile information services with stronger amusement elements than those with other ones. The results lead to useful implications that amusement is a crucial dimension in mobile information services, not only in use motivation, but also on behavior, satisfaction, and continued use intention.
满意度和忠诚度之间的关系在服务营销或客户关系管理中得到了很好的探讨。在本研究中,作者研究了“娱乐”因素下七种服务变量之间的关系。娱乐是21项移动信息服务中提炼出来的三大要素之一。在许多不同的满意度-忠诚度框架中,我们将“过去使用行为”框架用于“满意度”,然后将“满意度”框架用于“持续使用意愿”(或忠诚度),这对现有模型有很强的支持,对两条路径都有显著的正向影响。此外,我们的研究表明,在两条路径上,娱乐元素较强的移动信息服务的潜在变量与测量变量之间存在更强的显著正相关关系。研究结果表明,娱乐是移动信息服务的一个重要维度,不仅在使用动机方面,而且在行为、满意度和持续使用意愿方面都是如此。
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引用次数: 0
PANS in the Swedish Cellular Industry: How Bright Will It Be? 瑞典移动电话行业的PANS:前景有多光明?
I. Rohman, E. Bohlin
As an aspect of Information and Communication Technology (ICT), the existence of the cellular industry is closely related to the achievement of economic development, especially due to the effect of network externalities and demand-side economics of scale. However, the adoption and buyer diffusion process from the demand side will depend on the availability of cellular content and services based on technological innovation and development on the supply side. Furthermore, there is a need to seek other sources of revenue by identifying new services, given the fact that the existing penetration rate in Sweden has been very high and, more importantly, the growth of revenue from traditional services has been declining considerably during the last couple of years. This study estimates the market demand especially in the services which are categorized as Pretty Amazing New Services (PANS) in the Swedish cellular industry – e.g. mobile games, mobile TV, mobile Internet, mobile news, mobile video and mobile payments. The source of data is the annual individual survey conducted during 2002-2009 by Post-och telestyrelsen (PTS), the Swedish post and telecom agency. The survey comprises about 1500 individuals per year around Sweden. The demand estimation applies a probit model which enables us to measure the likelihood ratio of demand for the services given different characteristics of respondents in terms of income, age, education, sex and geographical area. The results reveal that most of the new services will be more attractive for the profile of a customer who is identified as a male, living in a small city and having a middle/upper educational degree and income. It is also found that customers who travel regularly abroad are a potential market segment.
作为信息通信技术(ICT)的一个方面,蜂窝产业的存在与经济发展的成就密切相关,特别是由于网络外部性和需求侧规模经济的影响。然而,需求方的采用和买家扩散过程将取决于基于供应方技术创新和发展的蜂窝内容和服务的可用性。此外,鉴于瑞典现有的普及率非常高,而且更重要的是,传统服务的收入增长在过去几年中一直在大幅下降,因此有必要通过确定新的服务来寻求其他收入来源。这项研究估计了市场需求,特别是在瑞典蜂窝行业中被归类为相当惊人的新服务(PANS)的服务方面,例如移动游戏、移动电视、移动互联网、移动新闻、移动视频和移动支付。数据来源是瑞典邮政和电信机构post -och telestyrelsen (PTS)在2002-2009年间进行的年度个人调查。这项调查每年在瑞典约有1500人参与。需求估计采用probit模型,使我们能够根据受访者在收入、年龄、教育程度、性别和地理区域等方面的不同特征,衡量对服务需求的似然比。结果显示,大多数新服务对居住在小城市、受教育程度和收入中高的男性客户更具吸引力。研究还发现,经常出国旅游的客户是一个潜在的细分市场。
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引用次数: 0
Business Models in the Mobile Ecosystem 移动生态系统中的商业模式
Ruixue Xia, Mattias Rost, L. Holmquist
The mobile ecosystem is constantly changing. The roles of each actor are uncertain and the question how each actor cooperates with each other is of interest of researchers both in academia and industry. In this paper we examine the mobile ecosystem from a business perspective. We used five mobile companies as case studies, which were investigated through interviews and questionnaire surveys. The companies covered different roles in the ecosystem, including network operator, device manufacturer, and application developer. With our empirical data as a starting point, we analyze the revenue streams of different actors in the ecosystem. The results will contribute to an understanding of the business models and dependencies that characterize actors in the current mobile ecosystem.
移动生态系统在不断变化。每个参与者的角色都是不确定的,每个参与者如何相互合作是学术界和工业界研究人员感兴趣的问题。在本文中,我们将从商业角度审视移动生态系统。我们以五家移动通信公司为案例,通过访谈和问卷调查的方式进行调查。这些公司在生态系统中扮演着不同的角色,包括网络运营商、设备制造商和应用程序开发商。以我们的经验数据为出发点,我们分析了生态系统中不同参与者的收入流。研究结果将有助于理解当前移动生态系统中参与者的商业模式和依赖关系。
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引用次数: 39
Toward a Framework for the Discovery and Acquisition of Mobile Applications 开发和获取移动应用程序的框架
Q. Mahmoud, P. Popowicz
Mobile application development is a field that has gone through rapid change during the past two decades. Although, in the past, the development and control of mobile devices was performed by phone manufacturers and network carriers, and development was done ‘in house’, the evolution of mobile device capabilities has expanded the potential for mobile application developers. This evolution has created four main actors in the world of mobile applications: the network carrier, the phone manufacturer, the service provider, and the application developer. The application developer must run through a gauntlet of important decisions and choices to create a successful and marketable application. In this paper we investigate and analyze the challenges mobile developers face. A framework for the aggregation of major mobile application distribution channels is introduced with the aim of providing an efficient way to locate, purchase, and download a mobile application onto a mobile device.
移动应用程序开发是一个在过去二十年中经历了快速变化的领域。虽然在过去,移动设备的开发和控制是由手机制造商和网络运营商完成的,并且开发是“内部”完成的,但移动设备功能的演变扩大了移动应用程序开发人员的潜力。这种演变在移动应用领域创造了四个主要角色:网络运营商、手机制造商、服务提供商和应用程序开发人员。应用程序开发人员必须经历一系列重要的决策和选择,才能创建一个成功的、可销售的应用程序。在本文中,我们调查并分析了手机开发者所面临的挑战。介绍了一个用于聚合主要移动应用程序分发渠道的框架,目的是提供一种有效的方式来定位、购买和下载移动应用程序到移动设备上。
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引用次数: 10
Collective Intelligence in Mobile Consumer Social Applications 移动消费者社交应用中的集体智能
S. Diplaris, I. Kompatsiaris, Ana Flores, M. Escriche, B. Sigurbjornsson, L. Garcia, R. V. Zwol
This paper presents a mobile software application for the provision of mobile guidance, supporting functionalities, which are based on automatically extracted Collective Intelligence. Collective Intelligence is the intelligence which emerges from the collaboration, competition and coordination among individuals and can be extracted by the analysis of mass amount of user-contributed data currently available in Web 2.0 applications. More specifically, services including automatic Point of Interest (POI) detection, raking, search and aggregation with semi-structured sources (e.g. Wikipedia) are developed, which are based on lexical and statistical analysis of mass data coming from Wikipedia, Yahoo! Geoplanet, query logs and flickr tags. These services together with personalization functionalities are integrated in a travel mobile application, enabling their efficient usage exploiting on the same time user location information. Evaluation with real users depicts the application’s potential for providing a higher degree of satisfaction compared to existing travel information management solutions and also directions for future enhancements.
本文提出了一种基于自动提取集体智能的移动导航软件应用程序。集体智能是个体之间的协作、竞争和协调中产生的智能,可以通过分析Web 2.0应用程序中当前可用的大量用户贡献数据来提取。更具体地说,包括自动兴趣点(POI)检测、抓取、搜索和半结构化源(如维基百科)聚合在内的服务被开发出来,这些服务是基于对来自维基百科、雅虎!Geoplanet,查询日志和flickr标签。这些服务与个性化功能一起集成在旅行移动应用程序中,使它们能够有效地利用用户的位置信息。与现有的旅行信息管理解决方案相比,真实用户的评估描述了应用程序提供更高满意度的潜力,以及未来增强的方向。
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引用次数: 3
期刊
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
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