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2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)最新文献

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Mobile Communication and Innovation: More than Convenience 移动通信与创新:不仅仅是便利
Terri L. Griffith, L. Cooper, Tad Milbrourn
Systems of mobile tools and practices support innovation through access to people and information, the reduction of barriers to the innovation process, and increased engagement. These positive effects can be understood by overlaying the needs for motivation, opportunity, and ability in all forms of performance. We offer illustrations of these relationships, a resulting pair of design recommendations, and ultimately, an empirical examination based on Intuit's Brainstorm system.
移动工具和实践系统通过获取人员和信息、减少创新过程的障碍和增加参与来支持创新。这些积极的影响可以通过在所有形式的表现中叠加对动机、机会和能力的需求来理解。我们提供了这些关系的插图,以及由此产生的一对设计建议,并最终基于Intuit的头脑风暴系统进行了实证检验。
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引用次数: 0
What is the Profit-Making Model? The Hedonic Analysis of Mobile Handsets in China 什么是盈利模式?中国手机的享乐分析
C. Shi, S. Wildman, X. Hao
Which handset feature is the most valuable to the customer of a mobile phone? This paper provides a hedonic analysis of mobile handsets in China, using 918 different handset models from 14 manufacturers launched from 2003 to 2008. Both basic and advanced characteristics of mobile handsets are incorporated in the hedonic regression model for measuring the corresponding shadow prices. In supplement to that, specific attention has been given to address the problems such as method to control the instability of the parameter estimation over time and how to measure the heterogeneous characteristics of individual handset for both the manufacturers and customers. According to the estimated results, suggestions are provided for the industrial practitioners at the end of this paper.
对于手机用户来说,手机的哪个特性是最有价值的?本文提供了一个手机的享乐分析在中国,使用918种不同的手机型号从2003年至2008年推出的14家制造商。手机的基本特性和高级特性都被纳入到享乐回归模型中,用于测量相应的影子价格。除此之外,还特别注意解决诸如控制参数估计随时间的不稳定性的方法以及如何测量制造商和客户的单个手机的异构特性等问题。根据估算结果,本文最后对行业从业者提出了建议。
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引用次数: 1
Determinants of Actual Use of Mobile Web Browsing Services in Korea: An Empirical Examination 韩国实际使用移动网页浏览服务的决定因素:一项实证研究
Byung Geun Kim, Haejung Yun, Choong-C. Lee, William J. Kettinger
Mobile web browsing services have garnered tremendous momentum worldwide. However, every national market has differences. The Korean market represents one of these unique markets where the Korean IT consumer has been seen to be both a world innovator but also unique in adoption behavior. Understanding the unique factors predicting the widespread use of mobile web browsing services in a specific country or regional market is important for global telecommunication vendors and content providers interested in selling in these unique markets. The intent of this research is to produce a testable model that both identifies unique market differences and yet is theoretically valid enough to permit comparative cross national studies. Specifically, our model examines which factors determine the use of mobile web browsing services in Korea. We show that content quality, system quality, cost, and relational factors are important to predict actual use of Korean mobile web browsing services. Service quality is the only antecedent not affecting positive attitude toward mobile web browsing services. Empirically testing and validating the proposed model in different markets worldwide has the potential to provide unique practical implications to local IT vendors.
移动网页浏览服务在全球范围内获得了巨大的发展势头。然而,每个国家的市场都有差异。韩国市场是一个独特的市场,韩国的IT消费者被认为是世界上的创新者,而且在采用行为上也是独一无二的。了解预测移动网页浏览服务在特定国家或地区市场广泛使用的独特因素,对于有意在这些独特市场销售的全球电信供应商和内容提供商非常重要。这项研究的目的是建立一个可测试的模型,既能识别独特的市场差异,又在理论上足够有效,可以进行比较的跨国研究。具体来说,我们的模型考察了哪些因素决定了韩国移动网页浏览服务的使用。我们表明,内容质量、系统质量、成本和相关因素对于预测韩国移动网页浏览服务的实际使用非常重要。服务质量是唯一不影响对移动网页浏览服务的积极态度的先决条件。在全球不同的市场中进行经验测试和验证所建议的模型,有可能为本地IT供应商提供独特的实际含义。
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引用次数: 3
An Extended Model of IS Continuance for Information Oriented Mobile Applications 面向信息移动应用的信息系统延续性扩展模型
Lei-da Chen
By extending the model of IS continuance, this study examines the impact of system quality, information quality, process quality, and hedonic value on users’ continuance behaviors in the context of information oriented mobile application.
本研究通过扩展信息系统延续模型,考察了信息化背景下系统质量、信息质量、过程质量和享乐价值对用户延续行为的影响。
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引用次数: 6
Analysis of Smartphone User Behavior 智能手机用户行为分析
H. Verkasalo
Holistic, objective and precise data on mobile user behavior and experience are needed in today’s product development and marketing activities. This article presents a framework for mobile audience measurements, for collecting data at the point of convergence – devices. The paper compares the presented framework to alternative methods of mobile user research, and identifies the unique advantages of on-device measurements along with the key weaknesses. In addition to elaborating on data collection, the paper addresses the related analytics, presenting adoption modeling and stickiness analysis that complement the data collection processes and deliver practical insights. The insights can be provided to device vendors, application developers and carriers, who can use the insights in product portfolio management, product development, and marketing.
在当今的产品开发和营销活动中,需要全面、客观和精确的移动用户行为和体验数据。本文提出了一个用于移动受众测量的框架,用于在汇聚点(设备)收集数据。本文将所提出的框架与移动用户研究的替代方法进行了比较,并确定了设备上测量的独特优势以及关键弱点。除了详细阐述数据收集之外,本文还阐述了相关的分析,提出了采用建模和粘性分析,以补充数据收集过程并提供实用的见解。这些见解可以提供给设备供应商、应用程序开发人员和运营商,他们可以在产品组合管理、产品开发和营销中使用这些见解。
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引用次数: 63
What Factors Contributed to the Success of Apple's iPhone? 什么因素促成了苹果iPhone的成功?
J. Laugesen, Yufei Yuan
Unknown to most North American consumers, a mobile data and Internet service in Japan called i-mode has been highly successful in that country for the past decade. Unfortunately, mobile data services in North America have lagged behind many European and Asian countries. However, the situation changed rapidly with the iPhone, launched in the US in June 2007. Consumers lined up for days for the chance to purchase one, and over 500, 000 units sold on the first weekend. Since that time, over 42 million iPhones have been sold, arguably making it one of the most successful mobile phone products ever launched. What is it that makes the iPhone such a success? In this paper we define a set of success criteria to investigate the success of the iPhone and propose a comprehensive success model. The success model can be used by both academics and practitioners to understand the reasons why, and ways to ensure that mobile data and commerce services become successful.
大多数北美消费者都不知道,日本一种名为i-mode的移动数据和互联网服务在过去十年中取得了巨大成功。不幸的是,北美的移动数据服务落后于许多欧洲和亚洲国家。然而,随着iPhone于2007年6月在美国推出,情况迅速发生了变化。为了有机会购买,消费者们排了好几天的队,第一个周末就卖出了50多万台。从那时起,iphone已售出超过4200万台,可以说是有史以来最成功的手机产品之一。是什么让iPhone如此成功?在本文中,我们定义了一套成功标准来研究iPhone的成功,并提出了一个全面的成功模型。学术界和实践者都可以使用成功模型来理解为什么,以及确保移动数据和商业服务成功的方法。
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引用次数: 74
Understanding Student Satisfaction in a Mobile Learning Environment: The Role of Internal and External Facilitators 在移动学习环境中理解学生满意度:内部和外部促进者的作用
K. Hassanein, Milena M. Head, F. Wang
This paper presents and empirically validates a model of student satisfaction with mobile learning. The proposed model draws on Optimal Stimulation Theory and Learning Approach Theory from the psychology and education literature, respectively, and integrates them with prior findings from the Information Systems user satisfaction domain. The proposed model is empirically validated using a field survey of MBA students participating in a Blackberry mobile learning pilot project at a major Canadian university. The results confirm the theoretical analysis, suggesting that external facilitating factors within a mobile learner‘s environment and internal facilitating factors associated with the mobile learner him/herself influence utilitarian and hedonic antecedents to student satisfaction with mobile learning.
本文提出并实证验证了一个学生移动学习满意度模型。提出的模型分别借鉴了心理学和教育文献中的最优刺激理论和学习方法理论,并将它们与信息系统用户满意度领域的先前研究结果相结合。通过对加拿大一所主要大学参与黑莓移动学习试点项目的MBA学生进行实地调查,对所提出的模型进行了实证验证。研究结果证实了理论分析,表明移动学习者环境中的外部促进因素和与移动学习者自身相关的内部促进因素影响着功利和享乐前因对学生移动学习满意度的影响。
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引用次数: 14
How Does Mobile Business Create Value for Firms? 移动业务如何为企业创造价值?
W. Picoto, António Palma-dos-Reis, F. Bélanger
Mobile business is expected to create a large spectrum of business opportunities. There are many studies analyzing the contribution of IT to firm performance and whether IT is capable of creating value. One process-level model of IT business value, defined as the contribution of IT to firm performance, focuses on how IT impacts critical business activities within the firm’s value system (in the context of the firm’s value chain). Building on these concepts, we argue that the m-business value corresponds to the impact of m-business usage on firm performance, which is estimated through the perceived impact on the three major groups of activities on the value chain: (i) downstream dimension, (ii) upstream dimension, and, (iii) internal operations. We claim that m-business leverages the potential of the unique features of mobile technologies to improve business performance. This paper is exploratory and aims at answering the following research questions: (i) How does m-business create value to firms? and (ii) Which are the components of the construct m-business value for firms? Interviews were conducted with experts to explore the construct of m-business value and its components. The interviews’ results show that m-business does have impacts on the organizational downstream and internal dimensions. However, its impacts on upstream dimensions are not clear yet. We discuss the implications of these findings for future research and the limitations of the current study.
移动业务有望创造大量的商业机会。有很多研究分析了信息技术对企业绩效的贡献以及信息技术是否能够创造价值。IT业务价值的一个流程级模型,定义为IT对公司绩效的贡献,关注IT如何影响公司价值系统中的关键业务活动(在公司价值链的上下文中)。基于这些概念,我们认为移动企业价值对应于移动企业使用对企业绩效的影响,这是通过对价值链上三个主要活动组的感知影响来估计的:(i)下游维度,(ii)上游维度,(iii)内部运营。我们认为,移动商务利用了移动技术独特特性的潜力来提高业务绩效。本文具有探索性,旨在回答以下研究问题:(1)移动商务如何为企业创造价值?(ii)企业构建移动业务价值的要素是什么?对专家进行了访谈,以探索移动业务价值的构建及其组成部分。访谈结果显示,移动商务确实对组织下游和内部维度有影响。然而,其对上游维度的影响尚不清楚。我们讨论了这些发现对未来研究的意义以及当前研究的局限性。
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引用次数: 26
Mobile Solution for Birth Registration in Liberia: A Case Study of Using ICT in Statebuilding 利比里亚出生登记移动解决方案:在国家建设中使用信息通信技术的案例研究
Tuulia Virhiä, G. Roberts, Timo Itälä, Tornorlah Varpilah
Information and Communications Technologies (ICT) plays an essential role in today’s public administration. Countries, which are in the phase of recovering from conflicts and reinstating key functions of state administration, benefit from the utilization of ICT in order to offer services more quickly and efficiently to their citizens. This case study describes and discusses an ICT based solution Crisis Management Initiative (CMI) and the Liberia Ministry of Health and Social Welfare have developed with a view to supporting the State to strengthen its capacities in service delivery and thereby strengthen peace in the society. The solution is developed to support the reinstating of one central public service, birth registration, by developing a solution which addresses the need to access, collect, transfer, and store Birth Registration (BR) data with smartphones to complement a parallel process of using paper forms. The birth registration data is transferred by using the existing mobile networks. The case study describes why this solution was selected in a country where mobile networks cover pretty much the entire country and landline infrastructure does not exist. The case study describes how the project takes into consideration the fact that other key functions of the state will confront similar kind of challenges and, therefore a more generic approach can be developed based on the results and lessons learnt of the BR project. This observation then raises an important question how to support post conflict states in a structured way to set up public services to optimize use of their limited resources and time. This paper concentrates on demonstrating the mobile solutions for the birth registration process in Liberia and how the Liberia case can yield valuable input for CMI to further develop its framework theory for post conflict statebuilding.
信息和通信技术(ICT)在当今的公共管理中发挥着至关重要的作用。处于从冲突中恢复和恢复国家行政主要职能阶段的国家受益于信息和通信技术的利用,以便更迅速、更有效地向其公民提供服务。本案例研究描述和讨论了利比里亚卫生和社会福利部为支持国家加强其提供服务的能力从而加强社会和平而制定的基于信息和通信技术解决方案的危机管理倡议。开发该解决方案是为了支持恢复一项中央公共服务——出生登记,方法是开发一种解决方案,解决使用智能手机访问、收集、传输和存储出生登记数据的需求,以补充使用纸质表格的并行过程。出生登记数据通过现有的移动网络传输。案例研究描述了为什么在一个移动网络几乎覆盖整个国家而没有固定电话基础设施的国家选择这种解决方案。案例研究描述了该项目如何考虑到国家其他关键职能将面临类似挑战的事实,因此可以根据BR项目的结果和经验教训制定更通用的方法。这一观察结果提出了一个重要问题,即如何以结构化的方式支持冲突后国家建立公共服务,以优化利用其有限的资源和时间。本文重点展示了利比里亚出生登记过程的移动解决方案,以及利比里亚案例如何为CMI进一步发展其冲突后国家建设框架理论提供有价值的投入。
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引用次数: 4
Grounding Mobility Research – Ideas for a Research Agenda 接地流动性研究-研究议程的思路
Hans P. Lehmann, Eusebio Scornavacca
Research into mobile business has grown significantly over the last decade, but seemingly in a haphazard and not always rigorous fashion. This was first observed in 2003 and then borne out by an in-depth analysis of hundreds of m-business research publications in 2006. Four years on, these notions and findings still suggest that a direction of future research with a firm empirical base is needed in the first instance. The research should, furthermore, also be tightly coupled with an equally firm objective to theory building in this ever more important sector of information and communications technology. This paper presents the argument that the Grounded Theory method of qualitative research combines both of these essential fiats. It has the rigour and empirical grounding demanded and aims exclusively at generating theory in domains where there are few. A research agenda based on the Grounded Theory methodology is set out and recommendations for future research directions and collaborations are offered for discussion.
在过去十年中,对移动业务的研究有了显著增长,但似乎是偶然的,并不总是严谨的。这是2003年首次观察到的,然后在2006年通过对数百个移动商务研究出版物的深入分析得到了证实。四年过去了,这些概念和发现仍然表明,首先需要一个具有坚实实证基础的未来研究方向。此外,这项研究还应与在信息和通信技术这一日益重要的部门建立理论的同样坚定的目标紧密结合起来。本文提出的论点是,定性研究的扎根理论方法结合了这两种基本特征。它具有所需的严谨和经验基础,并且专门针对在很少的领域产生理论。本文提出了基于扎根理论方法的研究议程,并对未来的研究方向和合作提出了建议,以供讨论。
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引用次数: 2
期刊
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)
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