{"title":"STRATEGI PEMASARAN MODALITAS RADIOLOGI MRI DENGAN METODE ANALISIS SEGMENTASI,TARGET,DAN POSISI DI RS HARAPAN KELUARGA MATARAM","authors":"","doi":"10.7454/arsi.v6i2.3547","DOIUrl":"https://doi.org/10.7454/arsi.v6i2.3547","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132692579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"BUSINESS DEVELOPMENT OF DENTAL SERVICES MARKETING IN HOSPITAL : A SYSTEMATIC REVIEW","authors":"","doi":"10.7454/arsi.v6i2.2881","DOIUrl":"https://doi.org/10.7454/arsi.v6i2.2881","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134148170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STRATEGI PEMASARAN PROGRAM GREEN LABORATORY MENUJU GREEN HOSPITAL DENGAN METODE SEGMENTING, TARGETING, AND POSITIONING SERTA MARKETING MIX DI RSUP Dr. SARDJITO, YOGYAKARTA","authors":"","doi":"10.7454/arsi.v7i1.3676","DOIUrl":"https://doi.org/10.7454/arsi.v7i1.3676","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116185023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STRATEGI PEMASARAN DALAM PENGEMBANGAN PELAYANAN KLINIK ESTETIKA","authors":"","doi":"10.7454/arsi.v7i1.3678","DOIUrl":"https://doi.org/10.7454/arsi.v7i1.3678","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132020894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PHARMACY PLANNING ANALYSIS BASED ON ABC CRICTICAL INDEX METHOD IN PHARMACY UNIT AT CIAWI REGION PUBLIC HOSPITAL","authors":"","doi":"10.7454/arsi.v6i2.2484","DOIUrl":"https://doi.org/10.7454/arsi.v6i2.2484","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"212 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122605692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Segmentasi, Target Dan Posisi Pasar Klinik Aestetik Di RS Multazam Medika","authors":"","doi":"10.7454/arsi.v6i2.2888","DOIUrl":"https://doi.org/10.7454/arsi.v6i2.2888","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127116613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Medical tourism sector, for third world nowadays, is a multifactorial sector that has slowly risen to the point of becoming one of the industries that produces income and pretty competitive in the world, and also has been considered as sophisticated tourism in modern field. This study aims to investigate the elements of the marketing mix and other factors that influence medical tourism. Preferred Reporting Items for Systematic Reviews and Meta Analyses (PRISMA) was used in this study From 11 articles reviewed, it’s found that almost all of the marketing mix element were related to medical tourism in a country. Some of the articles stated that factors like product offered, price, place, and promotion were related to medical tourism in a country. The conclusion from this study is that marketing mix element in general and other factors like regulations, number and skills of medical staffs and health services affected medical tourism significantly.
{"title":"Analysis of Marketing Mix Element Affecting Medical Tourism","authors":"Tiara Edithia Natalia, W. Sulistiadi","doi":"10.7454/ARSI.V6I1.3670","DOIUrl":"https://doi.org/10.7454/ARSI.V6I1.3670","url":null,"abstract":"ABSTRACT Medical tourism sector, for third world nowadays, is a multifactorial sector that has slowly risen to the point of becoming one of the industries that produces income and pretty competitive in the world, and also has been considered as sophisticated tourism in modern field. This study aims to investigate the elements of the marketing mix and other factors that influence medical tourism. Preferred Reporting Items for Systematic Reviews and Meta Analyses (PRISMA) was used in this study From 11 articles reviewed, it’s found that almost all of the marketing mix element were related to medical tourism in a country. Some of the articles stated that factors like product offered, price, place, and promotion were related to medical tourism in a country. The conclusion from this study is that marketing mix element in general and other factors like regulations, number and skills of medical staffs and health services affected medical tourism significantly.","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134286046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRAK Dokter verifikator internal memiliki tugas yang penting didalam menurunkan angka klaim pending terutama untuk mengontrol kesesuaian koding dengan diagnosa pada resume medis. Penelitian ini membahas tentang kinerja dokter verifikator internal didalam menurunkan angka klaim pending di RSUD Koja pada tahun 2018 dengan melakukan telaah berkas klaim dan observasi pada data klaim dari tahun 2017 hingga tahun 2019. Penelitian ini menggunakan desain studi evaluasi intervensi dengan menganalisa data kuantitatif dan kualitatif. Metode yang digunakan adalah dengan membandingkan data kesalahan koding pada klaim pending rawat inap Pra Intervensi dan Pasca Intervensi dokter verifikator internal baik secara jumlah klaim maupun nominal klaim. Kemudian melakukan wawancara mendalam untuk mengetahui penyebab terjadinya kesalahan koding hingga menyebabkan klaim pending . Hasil penelitian ini adalah bahwa terbukti dokter verifikator internal dapat menurunkan angka klaim pending rawat inap karena kesalahan koding dan didapatkan penyebab terjadinya kesalahan koding yaitu ketidaklengkapan resume medis, kurang telitinya koder, kurangnya pengetahuan koder, ketidakseragaman informasi terkait koding dan overload berkas klaim yang tidak diiringi dengan kesesuaian jumlah koder. Hal tersebut dapat diminimalisir dengan penggunaan rekam medis elektronik, pelatihan tenaga koder, team building dan penambahan tenaga koder. ABSTRACT The doctor's internal verifier has an important task in reducing the number of pending claims especially for controlling the suitability of coding with diagnoses on medical resumes. This research explain that the performance of internal verifier doctors in reducing the number of pending claims in Koja Hospital in 2018 by reviewing claims files and observations on claim data from 2017 to 2019. This study uses an intervention evaluation study design by analyzing quantitative and qualitative data. The method used is to compare data coding errors on pending hospitalization claims Pre-intervention and Post-Intervention doctor internal verifiers both in number of claims and nominal claims. Then conduct in-depth interviews to find out the cause of coding errors to cause pending claims. The results of this study are that the proven internal verifier can reduce the number of pending hospitalization claims due to coding errors and obtained the causes of coding errors, namely incomplete medical resumes, lack of coder accuracy, lack of coder knowledge, lack of uniformity of information related to claim file coding and overload not accompanied by suitability of the number of coders. This can be minimized by the use of electronic medical records, training of coder personnel, team building and the addition of coder personnel.
内部医生验证器在降低索赔率方面具有重要作用,主要是通过医疗简历上的诊断来控制编码是否兼容。本研究探讨了2018年RSUD Koja中抑制索赔数据的内部验证器的表现,研究从2017年到2019年的索赔数据的索赔文件和观察。本研究采用定量和定性数据分析干预设计研究。使用的方法是比较住院前住院医师和内部验证器在索赔和索赔金额上的错误数据。然后进行深度采访,以查明编码错误导致索赔的原因。研究结果证明是住院医生内部verifikator可以降低索赔等待因为和获得导致编码错误代码就是不完整,缺乏koder,缺乏对医疗知识的简历koder过载,ketidakseragaman相关的信息和编码的索赔文件不伴随着koder数量的一致性。这可以通过使用电子医疗记录、数据处理培训、团队建设和添加数据来降低。被怀疑的医生内部验证有一个重要的任务来减少索赔编号,主要是为了控制与医疗记录诊断结果的编码功能。这项研究揭示了2018年在Koja医院的内部核实博士的表现,以及对2017年至2019年数据索赔的审查文件和观察。这个研究是对量化和数据质量分析的干预研究。使用的方法是比较索赔前干预和术后干预的数据。然后进行内部调查以发现因索赔而造成的错误编码。《内部proven results of this study就是那个verifier当家》可以减少等待索赔hospitalization帐款到编码错误和《敢死队》获得编码错误,namely,残缺不全医学的简历,缺乏程序员程序员的评比,缺乏知识,缺乏of uniformity of资讯网相关编码到文件要求和过载accompanied by suitability音符当家》的程序员。这可能是由电子医疗记录的使用、coder人员培训、团队建设和coder人员的补充所最小化。
{"title":"Analisis Kinerja Dokter Verifikator Internal dalam Menurunkan Angka Klaim Pending di RSUD Koja Tahun 2018","authors":"A. Kusumawati, P. Pujiyanto","doi":"10.7454/ARSI.V6I1.3244","DOIUrl":"https://doi.org/10.7454/ARSI.V6I1.3244","url":null,"abstract":"ABSTRAK Dokter verifikator internal memiliki tugas yang penting didalam menurunkan angka klaim pending terutama untuk mengontrol kesesuaian koding dengan diagnosa pada resume medis. Penelitian ini membahas tentang kinerja dokter verifikator internal didalam menurunkan angka klaim pending di RSUD Koja pada tahun 2018 dengan melakukan telaah berkas klaim dan observasi pada data klaim dari tahun 2017 hingga tahun 2019. Penelitian ini menggunakan desain studi evaluasi intervensi dengan menganalisa data kuantitatif dan kualitatif. Metode yang digunakan adalah dengan membandingkan data kesalahan koding pada klaim pending rawat inap Pra Intervensi dan Pasca Intervensi dokter verifikator internal baik secara jumlah klaim maupun nominal klaim. Kemudian melakukan wawancara mendalam untuk mengetahui penyebab terjadinya kesalahan koding hingga menyebabkan klaim pending . Hasil penelitian ini adalah bahwa terbukti dokter verifikator internal dapat menurunkan angka klaim pending rawat inap karena kesalahan koding dan didapatkan penyebab terjadinya kesalahan koding yaitu ketidaklengkapan resume medis, kurang telitinya koder, kurangnya pengetahuan koder, ketidakseragaman informasi terkait koding dan overload berkas klaim yang tidak diiringi dengan kesesuaian jumlah koder. Hal tersebut dapat diminimalisir dengan penggunaan rekam medis elektronik, pelatihan tenaga koder, team building dan penambahan tenaga koder. ABSTRACT The doctor's internal verifier has an important task in reducing the number of pending claims especially for controlling the suitability of coding with diagnoses on medical resumes. This research explain that the performance of internal verifier doctors in reducing the number of pending claims in Koja Hospital in 2018 by reviewing claims files and observations on claim data from 2017 to 2019. This study uses an intervention evaluation study design by analyzing quantitative and qualitative data. The method used is to compare data coding errors on pending hospitalization claims Pre-intervention and Post-Intervention doctor internal verifiers both in number of claims and nominal claims. Then conduct in-depth interviews to find out the cause of coding errors to cause pending claims. The results of this study are that the proven internal verifier can reduce the number of pending hospitalization claims due to coding errors and obtained the causes of coding errors, namely incomplete medical resumes, lack of coder accuracy, lack of coder knowledge, lack of uniformity of information related to claim file coding and overload not accompanied by suitability of the number of coders. This can be minimized by the use of electronic medical records, training of coder personnel, team building and the addition of coder personnel.","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134389961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRAK Strategi pemasaran jasa pelayanan akan efektif apabila mampu meningkatkan kepuasan pelanggan dengan menerapkan bauran pemasaran yang terdiri dari 4 P ( product, price, place, promotion ) dan didukung dengan strategi pemasaran modern STP ( Segmenting, Targeting dan Positioning ) sebagai teknik untuk menangkap peluang pasar, sehingga rumah sakit mampu menyajikan pelayanan kesehatan yang sesuai dengan kebutuhan pelanggan. Dilakukan penelitian deskriptif yang bertujuan untuk menggambarkan tentang suatu keadaan secara objektif, untuk memecahkan permasalahan yang sedang dihadapi. Data yang digunakan adalah data sekunder yang meliputi data kunjungan pasien rawat inap, data tingkat hunian ruang rawat inap, dan data kepuasan masyarakat di ruang rawat inap. Berdasarkan hasil studi, didapatkan informasi bahwa strategi pemasaran dengan konsep segmentasi, target dan posisi serta didukung oelh bauran pemasaran yang tepat merupakan sarana yang efektif untuk meningkatkan pelayanan kesehatan sesuai dengan kebutuhan pelanggan. Dapat disimpulkan bahwa strategi pemasaran pada Rumah Sakit Umum Daerah Wangaya Denpasar sudah cukup baik, hal ini terlihat dari tanggapan pasien rawat inap cukup positif karena telah mendapatkan penjelasan tentang jenis layanan, prosedur layanan dan informasi biaya dari pihak rumah sakit ABSTRACT Service marketing strategy will increase the level of customer satisfaction with marketing mix consisting of 4 P (product, price, place, promotion) and supported by modern STP marketing strategies (Segmenting, Targeting and Positioning) as a technique to look for market opportunities, so that the hospital is able to provide health services according to customer needs. Descriptive research has been conducted to describe a situation objectively, to solve the problem being faced. The data used are secondary data that includes inpatient visit data, occupancy data for inpatient rooms, and community satisfaction data in inpatient rooms. Based on the results of the study, obtained information that Marketing strategy with the concept of segmentation, target and position and supported by the right marketing mix is an effective means to improve health services according to customer needs. Them, it can be concluded that the marketing strategy at the Regional Hospital of Wangaya Denpasar is quite good, this can be seen from the response of inpatients quite positive because it has received an explanation of the type of service, service procedures and cost information from the hospital.
抽象的服务营销策略将有效提高客户满意度和若应用组成的营销组合4 P(广告,普莱斯)景观广场,用现代营销策略和支持STP (Segmenting Targeting,定位)作为技术捕捉市场机会,使医院能够提供符合客户需要的医疗服务。进行描述性研究,目的是客观地描述一种情况,以解决目前面临的问题。所使用的数据包括住院病人的访问数据、住院住院率的数据以及住院住院的社区满意度数据。根据研究结果,了解到市场营销策略中带有细分、目标和立场的概念,并得到适当市场组合的支持,是根据客户需求促进医疗保健的有效工具。可以得出结论,一般医院Wangaya登巴萨地区营销策略已经足够好了,这看起来的住院病人的反应很积极,因为得到了解释的信息类型的服务,服务程序和成本为医院抽象级别》威尔个会增加客户营销服务satisfaction with混合consisting of 4 P(广告营销,普莱斯的地方,通过现代STP市场策略(细分、目标和定位)来支持市场机会,使其能够向客户提供医疗保健。Descriptive研究一直致力于描述一个客观的情况,以解决做人的问题。所使用的数据是间接病变的数据,潜在病变的数据,潜在病变的数据,以及对病变室的数据的满意程度。基于研究的结果,已经确定了正确市场营销模式的战略,即正确市场营销模式的影响和支持对客户需求的影响。他们可能会得出这样的结论:登巴萨地区医院的市场营销策略非常好,这可以从对入职反应的反应来看是非常积极的,因为它已经收到了服务类型、服务流程和从医院获得的信息。
{"title":"Analisis Produk Layanan Rawat Inap di RSUD Wangaya Denpasar Berdasarkan STP (Segmenting, Targeting, Positioning) dan 4 P (Product, Price, Place, Promotion)","authors":"N. Wahyuni","doi":"10.7454/ARSI.V6I1.3666","DOIUrl":"https://doi.org/10.7454/ARSI.V6I1.3666","url":null,"abstract":"ABSTRAK Strategi pemasaran jasa pelayanan akan efektif apabila mampu meningkatkan kepuasan pelanggan dengan menerapkan bauran pemasaran yang terdiri dari 4 P ( product, price, place, promotion ) dan didukung dengan strategi pemasaran modern STP ( Segmenting, Targeting dan Positioning ) sebagai teknik untuk menangkap peluang pasar, sehingga rumah sakit mampu menyajikan pelayanan kesehatan yang sesuai dengan kebutuhan pelanggan. Dilakukan penelitian deskriptif yang bertujuan untuk menggambarkan tentang suatu keadaan secara objektif, untuk memecahkan permasalahan yang sedang dihadapi. Data yang digunakan adalah data sekunder yang meliputi data kunjungan pasien rawat inap, data tingkat hunian ruang rawat inap, dan data kepuasan masyarakat di ruang rawat inap. Berdasarkan hasil studi, didapatkan informasi bahwa strategi pemasaran dengan konsep segmentasi, target dan posisi serta didukung oelh bauran pemasaran yang tepat merupakan sarana yang efektif untuk meningkatkan pelayanan kesehatan sesuai dengan kebutuhan pelanggan. Dapat disimpulkan bahwa strategi pemasaran pada Rumah Sakit Umum Daerah Wangaya Denpasar sudah cukup baik, hal ini terlihat dari tanggapan pasien rawat inap cukup positif karena telah mendapatkan penjelasan tentang jenis layanan, prosedur layanan dan informasi biaya dari pihak rumah sakit ABSTRACT Service marketing strategy will increase the level of customer satisfaction with marketing mix consisting of 4 P (product, price, place, promotion) and supported by modern STP marketing strategies (Segmenting, Targeting and Positioning) as a technique to look for market opportunities, so that the hospital is able to provide health services according to customer needs. Descriptive research has been conducted to describe a situation objectively, to solve the problem being faced. The data used are secondary data that includes inpatient visit data, occupancy data for inpatient rooms, and community satisfaction data in inpatient rooms. Based on the results of the study, obtained information that Marketing strategy with the concept of segmentation, target and position and supported by the right marketing mix is an effective means to improve health services according to customer needs. Them, it can be concluded that the marketing strategy at the Regional Hospital of Wangaya Denpasar is quite good, this can be seen from the response of inpatients quite positive because it has received an explanation of the type of service, service procedures and cost information from the hospital.","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123798949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nowadays, the competition in the hospital industry business is getting tougher. For this reason, hospitals are required to have innovations and strategies to attract patients. One of the necessary things to encourage patients to come to the hospital is a good hospital marketing strategy. This research aims to identify the impact of CODE STEMI program on the marketing strategy of the Cipto Mangunkusumo National General Hospital. This research uses quantitative methods by tracking medical records and administrative documents, as well as qualitative methods by observation and in-depth interviews. The results showed a decrease in mortality, MACE, door to balloon time, total cost, and length of stay after the implementation of the CODE STEMI program. These results have a good impact on the product marketing mix, such as price, distribution, people, processes, and physical facilities. Patients are satisfied with the services provided, and the number of STEMI patients coming to the hospital has increased since the implementation of the CODE STEMI program. Based on these results, it was concluded that the CODE STEMI program had a positive impact on the marketing strategy of RSUPN Dr. Cipto Mangunkusumo.
如今,医院行业业务的竞争越来越激烈。因此,医院需要创新和策略来吸引患者。鼓励病人来医院的必要条件之一是良好的医院营销策略。本研究旨在确定CODE STEMI计划对Cipto Mangunkusumo国立总医院营销策略的影响。本研究采用病历、行政文件追踪等定量方法和观察、深度访谈等定性方法。结果显示,实施CODE STEMI计划后,死亡率、MACE、从门到气球时间、总成本和住院时间均有所下降。这些结果对产品营销组合有很好的影响,如价格、分销、人员、流程和物理设施。患者对所提供的服务感到满意,自CODE STEMI计划实施以来,来医院的STEMI患者数量有所增加。基于这些结果,我们得出结论,CODE STEMI计划对RSUPN Dr. Cipto Mangunkusumo的营销策略产生了积极的影响。
{"title":"Pengaruh Pelaksanaan CODE STEMI Terhadap Strategi Pemasaran RSUPN Dr Cipto Mangunkusumo","authors":"A. C. Sjaaf, Wahyu Sulistyadi","doi":"10.7454/arsi.v6i1.3698","DOIUrl":"https://doi.org/10.7454/arsi.v6i1.3698","url":null,"abstract":"Nowadays, the competition in the hospital industry business is getting tougher. For this reason, hospitals are required to have innovations and strategies to attract patients. One of the necessary things to encourage patients to come to the hospital is a good hospital marketing strategy. This research aims to identify the impact of CODE STEMI program on the marketing strategy of the Cipto Mangunkusumo National General Hospital. This research uses quantitative methods by tracking medical records and administrative documents, as well as qualitative methods by observation and in-depth interviews. The results showed a decrease in mortality, MACE, door to balloon time, total cost, and length of stay after the implementation of the CODE STEMI program. These results have a good impact on the product marketing mix, such as price, distribution, people, processes, and physical facilities. Patients are satisfied with the services provided, and the number of STEMI patients coming to the hospital has increased since the implementation of the CODE STEMI program. Based on these results, it was concluded that the CODE STEMI program had a positive impact on the marketing strategy of RSUPN Dr. Cipto Mangunkusumo.","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129444409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}