Pub Date : 2024-03-21DOI: 10.52644/joeb.v13i2.1540
Muhammad Algazali, Diah Dharmayanti, Yusuf Setyadi
Penelitian ini dilatarbelakangi oleh perkembangan dunia bisnis ritel (retailing) maupun grosir di Solok yang mengakibatkan adanya persaingan bisnis yang semakin kompetitif sehingga setiap toko berusaha melakukan berbagai cara untuk meningkatkan dan mempertahankan minat beli para konsumennya. Terdapat beberapa faktor yang mempengaruhi minat membeli ulang diantaranya yaitu kualitas pelyanan, persepsi harga, dan juga kepercayaan. Kesenjangan hasil penelitian sebelumnya pada faktor minat beli ulang mendorong peneliti melakukan penelitian ini. Adapun tujuan dari penelitian ini adalah untuk menguji pengaruh harga, lokasi dan kualitas pelayanan terhadap minat beli ulang konsumen toko sembako Albaros yang berada di jalan Lintas Sumatera No 70 Saok Laweh, Kecamatan Kubung, Kabupaten Solok, Sumatera Barat. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif melalui pengumpulan data responden dengan penyebaran kuesioner. Populasi dalam penelitian ini adalah konsumen yang datang berbelanja di toko sembako Albaros Solok. Skala pengukuran pada penelitian ini menggunakan skala likert. Teknik pengambilan sample menggunakan Non Probability Sampling dengan metode Incidental Sampling. Jumlah sampel yang diambil sebanyak 112 responden. Data yang digunakan adalah data primer dari kuesioner yang disebarkan pada seluruh pengunjung yang datang melakukan pembelian di toko sembako Albaros Solok. Hasil kuesioner dianalisis menggunakan uji instrumen data yaitu Uji Validitas dan Reliabilitas, Uji Asumsi Klasik dan uji analisis data untuk menjawab rumusan masalah dengan menggunakan Uji Regresi Linier Berganda dengan menggunakan program SPSS 25.0. Hasil penelitian menunjukan bahwa (1) secara parsial harga (X1), lokasi (X2) dan kualitas pelayanan (X3) memberikan berpengaruh positif dan signifikan terhadap minat beli ulang/repurchase intention (Y) konsumen toko sembako Albaros yang ditunjukkan dengan hasil uji t untuk setiap variabel independen (X1, X2, X3) dengan nilai thitung > nilai ttabel dan nilai sig. 0,000 < 0,05, (2) dan secara simultan lokasi, harga dan kualitas pelayanan berpengaruh secara signifikan terhadap minat beli ulang konsumen/repurchase intention toko sembako Albaros.
这项研究的动机是，索洛克零售和批发商业世界的发展导致商业竞争日趋激烈，因此每家商店都想尽各种办法来提高和维持消费者的购买兴趣。影响再次购买兴趣的因素包括服务质量、价格感知和信任度。以往关于再购买兴趣因素的研究结果存在空白，这促使研究人员开展了这项研究。本研究的目的是探讨价格、地理位置和服务质量对消费者在位于西苏门答腊苏门答腊岛库榜区索洛克摄政区索洛克拉埃 70 号 Jalan Lintas Sumatera 的阿尔巴罗斯杂货店的再次购买兴趣的影响。本研究采用定量方法，通过发放问卷收集受访者数据。研究对象为前来 Albaros Solok 杂货店购物的消费者。本研究采用李克特量表进行测量。抽样技术采用非概率抽样法和偶然抽样法。抽取的样本数为 112 名受访者。所使用的数据为原始数据，来自向所有前来阿尔巴罗斯-索洛克杂货店购物的游客发放的调查问卷。问卷结果通过数据工具测试，即有效性和可靠性测试、经典假设测试和数据分析测试进行了分析，并使用 SPSS 25.0 程序进行了多元线性回归测试，以回答问题的提出。结果表明：(1) 部分价格（X1）、地点（X2）和服务质量（X3）对 Albaros 杂货店消费者的再购意向（Y）有显著的正向影响，如各自变量（X1、X2、X3）的 t 检验结果所示，tcount>ttable 值和 sig 值分别为0.000<0.05，（2）同时，地理位置、价格和服务质量对消费者在阿尔巴罗斯杂货店的回购兴趣/回购意向有显著影响。
{"title":"Pengaruh Harga, Lokasi Dan Kualitas Pelayanan Terhadap Minat Beli Ulang/Repurchase Intention","authors":"Muhammad Algazali, Diah Dharmayanti, Yusuf Setyadi","doi":"10.52644/joeb.v13i2.1540","DOIUrl":"https://doi.org/10.52644/joeb.v13i2.1540","url":null,"abstract":"Penelitian ini dilatarbelakangi oleh perkembangan dunia bisnis ritel (retailing) maupun grosir di Solok yang mengakibatkan adanya persaingan bisnis yang semakin kompetitif sehingga setiap toko berusaha melakukan berbagai cara untuk meningkatkan dan mempertahankan minat beli para konsumennya. Terdapat beberapa faktor yang mempengaruhi minat membeli ulang diantaranya yaitu kualitas pelyanan, persepsi harga, dan juga kepercayaan. Kesenjangan hasil penelitian sebelumnya pada faktor minat beli ulang mendorong peneliti melakukan penelitian ini. Adapun tujuan dari penelitian ini adalah untuk menguji pengaruh harga, lokasi dan kualitas pelayanan terhadap minat beli ulang konsumen toko sembako Albaros yang berada di jalan Lintas Sumatera No 70 Saok Laweh, Kecamatan Kubung, Kabupaten Solok, Sumatera Barat. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif melalui pengumpulan data responden dengan penyebaran kuesioner. Populasi dalam penelitian ini adalah konsumen yang datang berbelanja di toko sembako Albaros Solok. Skala pengukuran pada penelitian ini menggunakan skala likert. Teknik pengambilan sample menggunakan Non Probability Sampling dengan metode Incidental Sampling. Jumlah sampel yang diambil sebanyak 112 responden. Data yang digunakan adalah data primer dari kuesioner yang disebarkan pada seluruh pengunjung yang datang melakukan pembelian di toko sembako Albaros Solok. Hasil kuesioner dianalisis menggunakan uji instrumen data yaitu Uji Validitas dan Reliabilitas, Uji Asumsi Klasik dan uji analisis data untuk menjawab rumusan masalah dengan menggunakan Uji Regresi Linier Berganda dengan menggunakan program SPSS 25.0. Hasil penelitian menunjukan bahwa (1) secara parsial harga (X1), lokasi (X2) dan kualitas pelayanan (X3) memberikan berpengaruh positif dan signifikan terhadap minat beli ulang/repurchase intention (Y) konsumen toko sembako Albaros yang ditunjukkan dengan hasil uji t untuk setiap variabel independen (X1, X2, X3) dengan nilai thitung > nilai ttabel dan nilai sig. 0,000 < 0,05, (2) dan secara simultan lokasi, harga dan kualitas pelayanan berpengaruh secara signifikan terhadap minat beli ulang konsumen/repurchase intention toko sembako Albaros.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":" 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-20DOI: 10.52644/joeb.v13i2.1533
Andina Tazkiya Nurlibna, Clarisa Izdiharjati, Muhammad Givari Arnanda, Muhammad Aras, La Mani
A good marketing communication strategy greatly affects a brand’s customer loyalty, especially when a brand can consistently create a creative and engaging marketing communication strategy to promote their brand and products. This is in line with a brand's ability to create creative advertisements, develop engaging product campaigns, and choose brand ambassadors with good credibility. Therefore, this study aims to know how advertising creativity, product campaigns and brand ambassador credibility affect Wearing Klamby’s customer loyalty. Distributed online Google form questionnaires to 100 audiences who are active on social media, have seen advertisements or campaign content for Wearing Klamby products, are familiar with the brand ambassador for Wearing Klamby, and have previously purchased Wearing Klamby products. All respondents are women who lived in Indonesia and were classified as the middle to upper economic class. After all of the data were collected, they were processed using measurement model evaluation and structural model evaluation. Creative advertisements, engaging product campaigns, and brand ambassadors with good credibility had a significant influence on the level of customer loyalty to a brand. This research found that customer loyalty is significantly influenced by the creativity of advertisements, product campaigns, and the credibility of brand ambassadors.
{"title":"Analysis of the Influence of Advertising Creativity, Product Campaigns, and Brand Ambassador Credibility on Customer Loyalty for The Wearing Klamby Brand","authors":"Andina Tazkiya Nurlibna, Clarisa Izdiharjati, Muhammad Givari Arnanda, Muhammad Aras, La Mani","doi":"10.52644/joeb.v13i2.1533","DOIUrl":"https://doi.org/10.52644/joeb.v13i2.1533","url":null,"abstract":"A good marketing communication strategy greatly affects a brand’s customer loyalty, especially when a brand can consistently create a creative and engaging marketing communication strategy to promote their brand and products. This is in line with a brand's ability to create creative advertisements, develop engaging product campaigns, and choose brand ambassadors with good credibility. Therefore, this study aims to know how advertising creativity, product campaigns and brand ambassador credibility affect Wearing Klamby’s customer loyalty. Distributed online Google form questionnaires to 100 audiences who are active on social media, have seen advertisements or campaign content for Wearing Klamby products, are familiar with the brand ambassador for Wearing Klamby, and have previously purchased Wearing Klamby products. All respondents are women who lived in Indonesia and were classified as the middle to upper economic class. After all of the data were collected, they were processed using measurement model evaluation and structural model evaluation. Creative advertisements, engaging product campaigns, and brand ambassadors with good credibility had a significant influence on the level of customer loyalty to a brand. This research found that customer loyalty is significantly influenced by the creativity of advertisements, product campaigns, and the credibility of brand ambassadors.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"10 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140227220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fitra Alghifari Suhardi, Andi Saputro, Amanda Sri Nugroho, Jerry Heikal
PT. Pesta Pora Abadi or Mie Gacoan is an Indonesian company within the Food and Beverages industry that produces food using noodles. Mie Gacoan is currently thriving with hype and sales, and with those momentum supporting them, they want to take advantage of this moment to expand their business by analysing their customer to market more their products, but they still don’t know Segmentasi is a process of knowing customer characteristics to get profitable customers for the company. Segmentasi will be done by grouping the customers into x categories. This study aims to combine K-means clustering and RFM to analyze the customer segmentation of Mie Gacoan. This customer characteristics will help Mie Gacoan in decision making to prioritize their energy and resources to potential customers or profitable customers.
PT.Pesta Pora Abadi 或 Mie Gacoan 是印尼食品和饮料行业中一家使用面条生产食品的公司。Mie Gacoan 目前正处于热销期，在这些势头的支持下，他们希望利用这一时机，通过分析客户来扩大业务范围，以推销更多产品，但他们仍然不知道 Segmentasi 是一个了解客户特征的过程，以便为公司争取有利可图的客户。Segmentasi 将客户分为 X 个类别。本研究旨在结合 K 均值聚类和 RFM 来分析 Mie Gacoan 的客户细分。这种客户特征将有助于 Mie Gacoan 做出决策，将其精力和资源优先用于潜在客户或有利可图的客户。
{"title":"Digital Marketing Analysis of Mie Gacoan Customer at Jakarta Using RFM and K-Means Clustering Methode","authors":"Fitra Alghifari Suhardi, Andi Saputro, Amanda Sri Nugroho, Jerry Heikal","doi":"10.52644/joeb.v13i2.312","DOIUrl":"https://doi.org/10.52644/joeb.v13i2.312","url":null,"abstract":"PT. Pesta Pora Abadi or Mie Gacoan is an Indonesian company within the Food and Beverages industry that produces food using noodles. Mie Gacoan is currently thriving with hype and sales, and with those momentum supporting them, they want to take advantage of this moment to expand their business by analysing their customer to market more their products, but they still don’t know Segmentasi is a process of knowing customer characteristics to get profitable customers for the company. Segmentasi will be done by grouping the customers into x categories. This study aims to combine K-means clustering and RFM to analyze the customer segmentation of Mie Gacoan. This customer characteristics will help Mie Gacoan in decision making to prioritize their energy and resources to potential customers or profitable customers.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"224 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140233591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52644/joeb.v13i1.1475
Adib Fachri, Zulaikah Zulaikah
Perilaku konsumen merupakan sebuah sikap, tindakan seseorang dalam aktivitas untuk memenuhi kebutuhan hidupnya. Tidak hanya di kota, di desa faktor internal maupun faktor eksternal perilaku masyarakat berperan terhadap keputusan pembelian. Khususnya kelompok ibu-ibu pengajian di lingkungan pesantren yang aktif dalam aktifitas keagamaan di desa Baktirasa Lampung Selatan. Kelompok masyarakat ini memiliki rata-rata pendapatan yang rendah akan tetapi gaya hidup, aktivitas kelompok turut mendorong dalam keputusan pembelian produk fashion. Nilai-nilai hedonis dan dorongan ekternal menjadikan masyarakat mengkonsumsi barang tanpa memikirkan kemampuan pendapatan. Penelitian ini bertujuan untuk meganalisis apakah perilaku konsumen di desa ini dipengaruhi oleh pendapatan, gaya hidup, dan religiositas. Penelitian ini menggunakan metode kuantitatif dengan populasi Ibu-ibu pengajian dengan teknik pengambilan sampel secara proporsional di masing-masing dusun. Hasil penelitian ini menunjukan bahwa secara parsial Pendapatan dan Gaya hidup berpengaruh positif signifikan serta Religiositas berpengaruh negatif signifikan terhadap keputusan pembelian. Perilaku keputusan pembelian ibu-ibu pengajian di Desa Baktirasa belum sepenuhnya mengikuti prinsip ekonomi Islam, meskipun memiliki nilai religiusitas tetapi gaya hidup memiliki nilai pengaruh yang lebih besar.
消费者行为是一种态度，是一个人在活动中为满足自身需求而采取的行动。不仅在城市，在乡村，社区行为的内部因素和外部因素也在购买决策中发挥着作用。尤其是在南楠榜省巴克蒂拉萨村（Baktirasa South Lampung），活跃在宗教活动中的妇女群体在诵经环境中诵经。这个社区群体的平均收入较低，但生活方式和群体活动有助于她们做出购买时尚产品的决定。享乐主义价值观和外部鼓励使人们在消费时不考虑收入能力。本研究旨在分析该村的消费者行为是否受收入、生活方式和宗教信仰的影响。本研究采用定量方法，以每个村庄的背诵母亲为研究对象，采用比例抽样技术。研究结果表明，收入和生活方式对购买决策有显著的正向影响，而宗教信仰对购买决策有显著的负向影响。巴克蒂拉萨村背诵母亲的购买决策行为没有完全遵循伊斯兰经济学的原则，虽然有宗教信仰的价值，但生活方式的影响价值更大。
{"title":"Pengaruh Pendapatan, Gaya Hidup, Dan Religiositas Terhadap Keputusan Pembelian dalam Perspektif Ekonomi Islam","authors":"Adib Fachri, Zulaikah Zulaikah","doi":"10.52644/joeb.v13i1.1475","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1475","url":null,"abstract":"Perilaku konsumen merupakan sebuah sikap, tindakan seseorang dalam aktivitas untuk memenuhi kebutuhan hidupnya. Tidak hanya di kota, di desa faktor internal maupun faktor eksternal perilaku masyarakat berperan terhadap keputusan pembelian. Khususnya kelompok ibu-ibu pengajian di lingkungan pesantren yang aktif dalam aktifitas keagamaan di desa Baktirasa Lampung Selatan. Kelompok masyarakat ini memiliki rata-rata pendapatan yang rendah akan tetapi gaya hidup, aktivitas kelompok turut mendorong dalam keputusan pembelian produk fashion. Nilai-nilai hedonis dan dorongan ekternal menjadikan masyarakat mengkonsumsi barang tanpa memikirkan kemampuan pendapatan. Penelitian ini bertujuan untuk meganalisis apakah perilaku konsumen di desa ini dipengaruhi oleh pendapatan, gaya hidup, dan religiositas. Penelitian ini menggunakan metode kuantitatif dengan populasi Ibu-ibu pengajian dengan teknik pengambilan sampel secara proporsional di masing-masing dusun. Hasil penelitian ini menunjukan bahwa secara parsial Pendapatan dan Gaya hidup berpengaruh positif signifikan serta Religiositas berpengaruh negatif signifikan terhadap keputusan pembelian. Perilaku keputusan pembelian ibu-ibu pengajian di Desa Baktirasa belum sepenuhnya mengikuti prinsip ekonomi Islam, meskipun memiliki nilai religiusitas tetapi gaya hidup memiliki nilai pengaruh yang lebih besar.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"13 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52644/joeb.v13i1.1371
Nabila Amalia, M. R. Bakhtiar
This research aims to analyze the factors that influence accounting students' interest in a career as a public accountant. The research data is primary data with data collection using a questionnaire with purposive sampling method. The results showed that academic ability, labour market considerations, and financial rewards had a positive and significant effect on accounting students' interest in a career as a public accountant. Professional training, work environment, and professional recognition have no effect on accounting students' interest in a career as a public accountant. This research provides evidence of which factors influence accounting students' interest in a career as a public accountant.
{"title":"Factors That Influence Accounting Students' Interest in A Career as A Public Accountant","authors":"Nabila Amalia, M. R. Bakhtiar","doi":"10.52644/joeb.v13i1.1371","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1371","url":null,"abstract":"This research aims to analyze the factors that influence accounting students' interest in a career as a public accountant. The research data is primary data with data collection using a questionnaire with purposive sampling method. The results showed that academic ability, labour market considerations, and financial rewards had a positive and significant effect on accounting students' interest in a career as a public accountant. Professional training, work environment, and professional recognition have no effect on accounting students' interest in a career as a public accountant. This research provides evidence of which factors influence accounting students' interest in a career as a public accountant.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"113 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140422425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52644/joeb.v13i1.1478
Fahri Muhammad Farhan, Tantri Yanuar R. Syah, Edi Hamdi, Endang Ruswanti
Selama ini para pelaku usaha katering membutuhkan usaha yang lebih untuk memperoleh bahan baku makanan karena lokasi yang jauh dari tempat usahanya, kurangnya waktu untuk mencari bahan baku makanan yang diinginkan, dan biaya transportasi yang diperlukan. Penelitian ini bertujuan untuk menganalisis faktor eksternal penerapan RUSA (Rumah Sayur) PT RUSA Persada pada pelaku usaha katering kelas menengah. Riset desain dilakukan dalam merancang dan membangun website e-commerce yang ramah lingkungan. Berdasarkan hasil analisis politik, ekonomi, sosial dan teknologi di atas, kita dapat mengetahui peluang dan ancaman yang dimiliki ?T. Rusa ?ersadda: Faktor Kunci Keberhasilan Eksternal Peluang: 1) Peluang: Peraturan Menteri Kesehatan Nomor 1096 Tahun 2011 tentang Jasaboga Sanitasi Higiene (?olitik), Peraturan LK?? Nomor 9 Tahun 2021 tentang Toko Online dan Katalog Elektronik Dalam Pengadaan Barang Pemerintah /Jasa. (?olitik), Standar Nasional Indonesia (SNI) Nomor 6729-2016 tentang Sistem Pertanian Organik (?olitik), Pertumbuhan Ekonomi Indonesia (Ekonomi), Pertumbuhan Ekonomi Digital (Ekonomi), Banyaknya acara pernikahan (Sosial), Bermitra dengan Asosiasi Organik Indonesia (Solitik). sial), pengembangan pola hidup sehat dan referensi konsumen (sosial), pemanfaatan pemasaran digital (teknologi), dan pengembangan sistem informasi manajemen (teknologi).
迄今为止，餐饮企业需要花费更多精力来获取食品原材料，原因是其经营地点距离经营场所较远，缺乏时间来寻找所需的食品原材料，以及所需的运输成本。本研究旨在分析 PT RUSA Persada 为中产阶级餐饮企业实施 RUSA（Rumah Sayur）的外部因素。在设计和建立环保型电子商务网站时进行了设计研究。根据上述政治、经济、社会和技术分析的结果，我们可以找出 RUSA 所面临的机遇和威胁。RUSA ersadda：外部关键成功因素 机遇：1)机遇：卫生部 2011 年第 1096 号《卫生条例》（法律）、兰卡威 2021 年第 9 号《政府货物/服务采购网上商店和电子目录条例》（法律）、印尼《卫生条例》（法律）、印尼《卫生条例》（法律）、印尼《卫生条例》（法律）、印尼《卫生条例》（法律）、印尼《卫生条例》（法律）。(印尼的经济增长（经济）、数字经济增长（经济）、大量婚礼活动（社会）、与印尼有机协会合作（社会）、发展健康的生活方式和消费者参考（社会）、利用数字营销（技术）以及开发管理信息系统（技术）。
{"title":"Analisis Faktor Eksternal Aplikasi Rusa (Rumah Sayur) PT Rusa Persada untuk Usaha Katering Kelas Menengah","authors":"Fahri Muhammad Farhan, Tantri Yanuar R. Syah, Edi Hamdi, Endang Ruswanti","doi":"10.52644/joeb.v13i1.1478","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1478","url":null,"abstract":"Selama ini para pelaku usaha katering membutuhkan usaha yang lebih untuk memperoleh bahan baku makanan karena lokasi yang jauh dari tempat usahanya, kurangnya waktu untuk mencari bahan baku makanan yang diinginkan, dan biaya transportasi yang diperlukan. Penelitian ini bertujuan untuk menganalisis faktor eksternal penerapan RUSA (Rumah Sayur) PT RUSA Persada pada pelaku usaha katering kelas menengah. Riset desain dilakukan dalam merancang dan membangun website e-commerce yang ramah lingkungan. Berdasarkan hasil analisis politik, ekonomi, sosial dan teknologi di atas, kita dapat mengetahui peluang dan ancaman yang dimiliki ?T. Rusa ?ersadda: Faktor Kunci Keberhasilan Eksternal Peluang: 1) Peluang: Peraturan Menteri Kesehatan Nomor 1096 Tahun 2011 tentang Jasaboga Sanitasi Higiene (?olitik), Peraturan LK?? Nomor 9 Tahun 2021 tentang Toko Online dan Katalog Elektronik Dalam Pengadaan Barang Pemerintah /Jasa. (?olitik), Standar Nasional Indonesia (SNI) Nomor 6729-2016 tentang Sistem Pertanian Organik (?olitik), Pertumbuhan Ekonomi Indonesia (Ekonomi), Pertumbuhan Ekonomi Digital (Ekonomi), Banyaknya acara pernikahan (Sosial), Bermitra dengan Asosiasi Organik Indonesia (Solitik). sial), pengembangan pola hidup sehat dan referensi konsumen (sosial), pemanfaatan pemasaran digital (teknologi), dan pengembangan sistem informasi manajemen (teknologi).","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"132 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140417699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52644/joeb.v13i1.1370
Ervina Febrianti, M. R. Bakhtiar
This research was used to measure the influence of investment knowledge, return, risk tolerance, financial literacy, regret aversion, and overconfidence on cryptocurrency investment decisions. This research is quantitative research where the objects used are the public or active investors who invest in cryptocurrency in Indonesia. The number of samples used in this research was 101 respondents. Data collection techniques use questionnaires and data processing and hypothesis testing using Spss. The results of this research explain that the variables investment knowledge, return, risk tolerance have a positive but not significant effect on cryptocurrency investment decisions. Meanwhile, financial literacy, regret aversion, overconfidence have a significant positive effect on cryptocurrency investment decisions.
{"title":"Faktor yang Mempengaruhi Pengambilan Keputusan Investasi Cryptocurrency","authors":"Ervina Febrianti, M. R. Bakhtiar","doi":"10.52644/joeb.v13i1.1370","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1370","url":null,"abstract":"This research was used to measure the influence of investment knowledge, return, risk tolerance, financial literacy, regret aversion, and overconfidence on cryptocurrency investment decisions. This research is quantitative research where the objects used are the public or active investors who invest in cryptocurrency in Indonesia. The number of samples used in this research was 101 respondents. Data collection techniques use questionnaires and data processing and hypothesis testing using Spss. The results of this research explain that the variables investment knowledge, return, risk tolerance have a positive but not significant effect on cryptocurrency investment decisions. Meanwhile, financial literacy, regret aversion, overconfidence have a significant positive effect on cryptocurrency investment decisions.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"136 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52644/joeb.v13i1.1440
Kemas Rahmat Zen Vani
Cannon Far East Indonesia (CFEI) is one of the market leaders for PU (polyutherane) processing machine providers in Indonesia. However, in bedding and mattress PU application, CFEI encounters difficulties in selling Cannon Viking machines which negatively affects CFEI sales in Indonesia. Even with economic recovery post-pandemic, CFEI’s position in the bedding and mattress market does not seem to change significantly, in comparison to the growth of the processing industry in Indonesia. Hence, the brand awareness issue of CFEI’s Cannon Viking machines is to be explored further in this research, as well as its impact on consumer’s purchase intention. This research contributes to the analysis of the bedding and mattress market of PU applications in Indonesia, as well as the factors impacting customer purchase intention within the industry. The objectives of this research are to conduct internal and external analysis of CFEI, identify factors influencing purchase intentions for consumers, and create promotion strategies to increase the brand awareness of CFEI’s Cannon Viking products. This research utilizes qualitative methodology for data collection and hypothesis analysis. The research data are collected using observation of CFEI’s operations, questionnaire distributions, and interviews with CFEI’s customers. The external analysis was conducted using PESTEL Analysis, Porter’s Five Forces, Competitor and Customer Analysis, while the internal analysis was conducted using VRIO, Marketing Mix, STP Analysis, and Value Chain Analysis. The result of the research shows that IMC affects both Brand Awareness and Consumer Perception, which also affect Purchase Intention respectively. CFEI is recommended to implement the IMC plan with a stronger emphasis on the strength of Cannon Viking machines and initiate digital marketing activities to form a stronger online presence in Indonesia.
{"title":"Integrated Marketing Communication Strategy For Cannon Viking: Case Study Of Cannon Far East Indonesia","authors":"Kemas Rahmat Zen Vani","doi":"10.52644/joeb.v13i1.1440","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1440","url":null,"abstract":"Cannon Far East Indonesia (CFEI) is one of the market leaders for PU (polyutherane) processing machine providers in Indonesia. However, in bedding and mattress PU application, CFEI encounters difficulties in selling Cannon Viking machines which negatively affects CFEI sales in Indonesia. Even with economic recovery post-pandemic, CFEI’s position in the bedding and mattress market does not seem to change significantly, in comparison to the growth of the processing industry in Indonesia. Hence, the brand awareness issue of CFEI’s Cannon Viking machines is to be explored further in this research, as well as its impact on consumer’s purchase intention. This research contributes to the analysis of the bedding and mattress market of PU applications in Indonesia, as well as the factors impacting customer purchase intention within the industry. The objectives of this research are to conduct internal and external analysis of CFEI, identify factors influencing purchase intentions for consumers, and create promotion strategies to increase the brand awareness of CFEI’s Cannon Viking products. This research utilizes qualitative methodology for data collection and hypothesis analysis. The research data are collected using observation of CFEI’s operations, questionnaire distributions, and interviews with CFEI’s customers. The external analysis was conducted using PESTEL Analysis, Porter’s Five Forces, Competitor and Customer Analysis, while the internal analysis was conducted using VRIO, Marketing Mix, STP Analysis, and Value Chain Analysis. The result of the research shows that IMC affects both Brand Awareness and Consumer Perception, which also affect Purchase Intention respectively. CFEI is recommended to implement the IMC plan with a stronger emphasis on the strength of Cannon Viking machines and initiate digital marketing activities to form a stronger online presence in Indonesia.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"64 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52644/joeb.v13i1.1476
Ghiffari Emir Muchamad
Indonesia's tourism sector was hit hard by the COVID-19 pandemic, with a 56% drop in its contribution to the country's GDP (Gross et al.). However, the sector has significantly recovered, with foreign tourist arrivals increasing 119.64% in June 2023 compared to the previous year. In response to this phenomenon, service providers, such as Performance Management Systems (PMS), must implement effective strategies to maximise their potential. PT. Marjaya Utama Wisata (Marjaya Trans), a travel agency based in Bandung, experienced significant growth but experienced fluctuations in revenue and experienced losses in some years. Designing a comprehensive performance management system was necessary to deal with these problems. This research proposes a proposed performance management system using the KBPMS framework. The proposed model was developed by combining a literature review and a case study approach from previous studies applied to the same industry. The analysis was conducted using a qualitative approach and multicriteria decision-making using the Analytic Hierarchy Process (AHP) approach from the management ranks in the company. This research proposes KBPMS with 19 key performance indicators (KPIs) derived from vision, mission, strategy, business processes, and discussions between researchers and the company. From each aspect of the KBPMS, a priority order is generated from the AHP method to see which indicators have a high priority according to the company's management. It is expected that the application of the designed performance management system model can help the company achieve its goals. The development of this model is still in a stage that needs to be further developed. Evaluation and improvement of PMS implementation will be planned on a long-term basis
{"title":"Proposed A Design Performance Management System By Using Knowledge-Based Performance Management System Framework At PT. Marjaya Utama Wisata","authors":"Ghiffari Emir Muchamad","doi":"10.52644/joeb.v13i1.1476","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1476","url":null,"abstract":"Indonesia's tourism sector was hit hard by the COVID-19 pandemic, with a 56% drop in its contribution to the country's GDP (Gross et al.). However, the sector has significantly recovered, with foreign tourist arrivals increasing 119.64% in June 2023 compared to the previous year. In response to this phenomenon, service providers, such as Performance Management Systems (PMS), must implement effective strategies to maximise their potential. PT. Marjaya Utama Wisata (Marjaya Trans), a travel agency based in Bandung, experienced significant growth but experienced fluctuations in revenue and experienced losses in some years. Designing a comprehensive performance management system was necessary to deal with these problems. This research proposes a proposed performance management system using the KBPMS framework. The proposed model was developed by combining a literature review and a case study approach from previous studies applied to the same industry. The analysis was conducted using a qualitative approach and multicriteria decision-making using the Analytic Hierarchy Process (AHP) approach from the management ranks in the company. This research proposes KBPMS with 19 key performance indicators (KPIs) derived from vision, mission, strategy, business processes, and discussions between researchers and the company. From each aspect of the KBPMS, a priority order is generated from the AHP method to see which indicators have a high priority according to the company's management. It is expected that the application of the designed performance management system model can help the company achieve its goals. The development of this model is still in a stage that needs to be further developed. Evaluation and improvement of PMS implementation will be planned on a long-term basis","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"132 33","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.52644/joeb.v13i1.1477
Vieri Dimas Kusuma
PT. Privy Identitas Digital or Privy Digital Identity (Privy) is a firm established in Jakarta in 2016 that specializes in the provision of Certified Electronic Certificate Organization and Electronic Signature Organization services. Privy offers legally enforceable digital signature services, along with reliable digital identities, facilitating direct connections between businesses and customers. This thesis investigates the deployment of an integrated performance management system emphasising the Knowledge-Based Performance Management System (KBPMS) at PT. Privy Identitas Digital (Privy), a firm that specialises in certified electronic certificates and digital signatures. The exponential expansion of Privy's services has highlighted the need of aligning its business strategy with frontline operations by using integrated planning and monitoring tools. The research study of integrated performance management, which includes financial goals, customer, process, and employee perspectives, is examined in detail. The suggested method uses a robust performance management framework to address enterprise issues including traditional marketing tactics and the absence of Key Performance Indicators (KPIs). KBPMS optimises company performance, meets business objectives, and promotes continuous development. Significant benefits are anticipated to result from the implementation of the KBPMS, including the following: increased talent development by means of targeted training and feedback derived from individual performance evaluations; enhanced employee engagement and motivation through transparent feedback and aligned goals; increased organisational agility and responsiveness to market changes via data-driven performance insights; and optimised resource allocation and cost reduction via the KBPMS. By showcasing the advantages of incorporating digital technology into performance management, it facilitates the adoption of comparable approaches by other organisations, thereby maximising the capabilities of their workforce.
{"title":"Proposed Corporate Performance Management Using Knowledge-Based Performance Management System (KBPMS) For Privy","authors":"Vieri Dimas Kusuma","doi":"10.52644/joeb.v13i1.1477","DOIUrl":"https://doi.org/10.52644/joeb.v13i1.1477","url":null,"abstract":"PT. Privy Identitas Digital or Privy Digital Identity (Privy) is a firm established in Jakarta in 2016 that specializes in the provision of Certified Electronic Certificate Organization and Electronic Signature Organization services. Privy offers legally enforceable digital signature services, along with reliable digital identities, facilitating direct connections between businesses and customers. This thesis investigates the deployment of an integrated performance management system emphasising the Knowledge-Based Performance Management System (KBPMS) at PT. Privy Identitas Digital (Privy), a firm that specialises in certified electronic certificates and digital signatures. The exponential expansion of Privy's services has highlighted the need of aligning its business strategy with frontline operations by using integrated planning and monitoring tools. The research study of integrated performance management, which includes financial goals, customer, process, and employee perspectives, is examined in detail. The suggested method uses a robust performance management framework to address enterprise issues including traditional marketing tactics and the absence of Key Performance Indicators (KPIs). KBPMS optimises company performance, meets business objectives, and promotes continuous development. Significant benefits are anticipated to result from the implementation of the KBPMS, including the following: increased talent development by means of targeted training and feedback derived from individual performance evaluations; enhanced employee engagement and motivation through transparent feedback and aligned goals; increased organisational agility and responsiveness to market changes via data-driven performance insights; and optimised resource allocation and cost reduction via the KBPMS. By showcasing the advantages of incorporating digital technology into performance management, it facilitates the adoption of comparable approaches by other organisations, thereby maximising the capabilities of their workforce.","PeriodicalId":139337,"journal":{"name":"Journal of Economics and Business UBS","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：