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How online social ties and product-related factors influence purchasing intention in mobile social commerce context? 在线社交关系和产品相关因素如何影响移动社交商务环境下的购买意愿?
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-03-05 DOI: 10.1504/IJMC.2019.10011874
Zheng Zhang, Hongqian Wang
With the rapid growth of social media platforms and mobile devices, the mobile social commerce changes consumers' purchasing behaviour. A theoretical model based on the theory of planned behaviour (TPB) and perceived value theory is developed to investigate the purchasing intention within mobile social commerce context. The stated preference (SP) survey is conducted to collect data through nine hypothetical scenarios generated by the orthogonal configuration of four control factors. We targeted at people with WeChat account and total 1809 observations have been gathered. The results indicate that perceived social tie strength and social influence positively affect the intention to purchase. Furthermore, there exists an inverse U-shaped relationship between perceived usefulness and purchasing intention. The practical model further demonstrates that the purchasing intention is relatively high when perceived usefulness is moderate and the factors of perceived social tie strength, social influence and product price could slightly influence purchasing intention in the condition of low level perceived usefulness.
随着社交媒体平台和移动设备的快速发展,移动社交商务改变了消费者的购买行为。基于计划行为理论(TPB)和感知价值理论,建立了一个理论模型来研究移动社交商务背景下的购买意愿。陈述偏好(SP)调查是通过四个控制因素的正交配置产生的九个假设情景来收集数据。我们的目标是拥有微信账户的人,总共收集了1809条观察结果。结果表明,感知社会联系强度和社会影响力对购买意愿有正向影响。此外,感知有用性与购买意愿之间存在反u型关系。实践模型进一步表明,当感知有用性处于中等水平时,购买意愿相对较高,而感知社会纽带强度、社会影响力和产品价格等因素在感知有用性水平较低时对购买意愿的影响较小。
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引用次数: 14
Exploring new factors effecting purchase intention of mobile commerce: trust and social benefit as mediators 探索影响移动商务购买意愿的新因素:信任和社会效益作为中介
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-01-01 DOI: 10.1504/IJMC.2019.10011057
Dawei Liu, Meng Li
This paper aims to examine the effects of important determinants such as ubiquitous connection, context-aware, reputation and familiarity on consumers' purchase intention by the path of trust and social benefit in mobile commerce. Data were collected from an online survey system. The formal questionnaire consisted of two sections. Section 1 measured respondent perceptions of each construct in the research model. Section 2 aimed to understand respondent basic personal data. The study results indicate that both trust and social can positively influence purchase intention in mobile commerce. Ubiquitous connection and familiarity fail to influence trust directly but can influence purchase intention by the path of social benefit as expected. The research extends the literature on consumers' purchase intention identifying the importance of ubiquitous connection, context-aware, reputation and familiarity and probing into the relationship of trust, social benefit and purchase intention. The results suggest prescriptive strategies for mobile commerce sellers.
本文旨在通过信任和社会利益的路径,考察无处不在的连接、情境感知、声誉和熟悉度等重要决定因素对移动商务中消费者购买意愿的影响。数据是从在线调查系统中收集的。正式的问卷由两部分组成。第1节测量了受访者对研究模型中每个结构的看法。第2部分旨在了解受访者的基本个人资料。研究结果表明,信任和社交对移动商务中的购买意愿都有正向影响。无所不在的联系和熟悉度并不能直接影响信任,但可以通过社会利益的路径影响购买意愿。本研究扩展了关于消费者购买意愿的文献,发现了泛在连接、情境感知、声誉和熟悉度的重要性,并探讨了信任、社会利益与购买意愿的关系。研究结果为移动商务卖家提供了规范性策略。
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引用次数: 5
A study on inter-type differences of store personality among department store, hypermarket and mobile commerce 百货店、大卖场与移动商务店铺个性的类型间差异研究
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-01-01 DOI: 10.1504/ijmc.2019.10010863
Myeong-Cheol Park, YongGu Suh, Eunhye Kim
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引用次数: 0
Mobile Shopper Typology 移动购物者类型
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-01-01 DOI: 10.1504/IJMC.2019.10011899
Michael Groß
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引用次数: 1
APPLYING FUZZY AHP TO ANALYZE THE CRITICAL FACTORS OF ADOPTING SOLOMO SERVICES 应用模糊层次分析法对采用单项服务的关键因素进行了分析
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-01-01 DOI: 10.1504/ijmc.2019.10014814
Hengdong Yang, Shiang-Lin Lin
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引用次数: 1
What triggers impulse purchase in Facebook commerce 是什么触发了Facebook商务中的冲动购买
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2018-06-27 DOI: 10.1504/IJMC.2018.10008843
Lai-Ying Leong, N. Jaafar, Ainin Sulaiman
Facebook commerce or f-commerce has become a new trend in mobile commerce (m-commerce) due to the advancements in mobile communications and social media technologies. Despite a huge business potential in f-commerce, impulse purchase in f-commerce is still not well-understood. Unlike previous f-commerce studies which had focused on apparel; e-service quality; organic rice; and membership continuance intention, the current study investigated utilitarian-, hedonic-, and trust-motivations' effects on participation that influences urge to purchase and ultimately impulse purchase. The effects of the personality trait of urgency towards urge to purchase and impulse purchase were also examined. A sample of f-commerce users was selected and their responses were analysed using PLS-SEM. The model can explain 52.8%, 47.4%, 41.1% and 33.3% variance in impulse purchase, participation, urge to purchase and trust. These findings will be beneficial to the mobile commerce retailers, marketers and other f-commerce stakeholders in formulating their marketing strategies and policies.
由于移动通信和社交媒体技术的进步,Facebook商务或f-commerce已成为移动商务的一种新趋势。尽管电子商务具有巨大的商业潜力,但人们仍然不太了解电子商务中的冲动购买。不同于以往专注于服装的f-commerce研究;电子服务质量;有机水稻;以及会员持续意向,本研究调查了功利主义、享乐和信任动机对参与的影响,这些动机影响购买冲动并最终影响冲动购买。研究还考察了紧迫性人格特质对购买冲动和冲动购买的影响。选择了一个f-commerce用户样本,并使用PLS-SEM分析了他们的反应。该模型可以解释52.8%、47.4%、41.1%和33.3%的冲动购买、参与、冲动购买和信任的方差。这些发现将有利于移动商务零售商、营销人员和其他电子商务利益相关者制定营销策略和政策。
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引用次数: 3
Are factors affecting RFID adoption different between public and private organisations 公共和私营组织采用RFID的因素是否不同
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2017-07-04 DOI: 10.1504/IJMC.2017.084864
Sangjae Lee, Yong-Jae Park, Myung-Hwan Rim, Byung Gon Kim
While radio frequency identification (RFID) technology is becoming widely used in supply chains for several public and private applications in Korea, the widespread diffusion of RFID across various industries is yet to be expected. This study suggests two objectives for RFID research: (1) To show that factors (technological, organisational, and environmental factors) affecting RFID adoption are different between public and private organisations in Korea. (2) To apply a balanced score approach (BSC) to assess the organisational performance after RFID adoption and show differences in the performance of RFID adoption between public and private organisations. Technological complexity, security, and size are the most important factors for public RFID adopters, while technological compatibility, adoption cost, and competitive pressure are the most important determinants for RFID adoption in private organisations. It turns out that RFID adoption positively influences the organisational performance in aspects of learning and growth, internal process, and customers rather than financial performance. Furthermore, the emphasis on the four measures of BSC is different between public and private organisations, as the RFID adoption by public organisations is more significantly linked to financial performance than private organisations. In contrast, private organisations are more likely to produce learning and growth, internal process efficiency, and customer performance than public organisations.
虽然射频识别(RFID)技术在韩国的几个公共和私人应用的供应链中正被广泛使用,但RFID在各个行业的广泛传播尚待预期。这项研究提出了RFID研究的两个目标:(1)表明影响RFID采用的因素(技术、组织和环境因素)在韩国的公共和私人组织之间是不同的。(2) 应用平衡计分法(BSC)评估采用RFID后的组织绩效,并显示公共和私营组织采用RFID的绩效差异。技术复杂性、安全性和规模是公共RFID采用者最重要的因素,而技术兼容性、采用成本和竞争压力是私营组织采用RFID的最重要决定因素。事实证明,RFID的采用对组织在学习和成长、内部流程和客户方面的绩效产生了积极影响,而不是财务绩效。此外,公共组织和私营组织对BSC四项指标的重视程度不同,因为公共组织采用RFID与财务绩效的关系比私营组织更为显著。相比之下,私营组织比公共组织更有可能产生学习和成长、内部流程效率和客户绩效。
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引用次数: 2
Role of channel integration on the service quality, satisfaction, and repurchase intention in a multi-channel online-cum-mobile retail environment 多渠道线上+移动零售环境下渠道整合对服务质量、满意度和再购买意愿的影响
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2016-01-01 DOI: 10.1504/IJMC.2017.080574
S. Yang, Yao-bin Lu, Patrick Y. K. Chau, Sumeet Gupta
Retaining consumers is critical for multi-channel retailers. This study identifies the factors that influence consumer repurchase intention in an online-cum-mobile retail context by focusing on the impacts of channel integration on consumer self-regulatory processes. The research model was empirically tested on the data collected from 317 consumers of a famous e-retailer in China. The results indicate that channel integration has strong and positive effects on service quality perceptions in both online and mobile environments, which further influence transaction-specific satisfaction and cumulative satisfaction. In addition, transaction-specific satisfaction has a positive influence on cumulative satisfaction, and both of them in turn positively affect repurchase intention. Theoretical and practical implications of these findings are discussed.
对于多渠道零售商来说,留住消费者至关重要。本研究通过关注渠道整合对消费者自我监管过程的影响,确定了在线和移动零售环境下影响消费者再购买意愿的因素。通过对国内某知名电子零售商317名消费者的数据进行实证检验。结果表明,渠道整合对在线和移动环境下的服务质量感知都有很强的积极影响,进而影响交易特定满意度和累积满意度。此外,交易特定满意度对累积满意度有正向影响,两者又反过来正向影响再购买意愿。讨论了这些发现的理论和实践意义。
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引用次数: 22
Research on identity authentication management in mobile commerce based on ECC and dynamic fingerprint key 基于ECC和动态指纹密钥的移动商务身份认证管理研究
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2015-08-01 DOI: 10.1504/IJMC.2015.070967
Zhou Peiyan, Xu Zhaojun, Liu Yingbo, Wang Feng, Zhang Li
This paper aims to provide a secure and reliable solution to the electronic identity authentication in mobile commerce system. The solution is to get high-strength elliptic curve cryptography ECC key by generating hash values from dynamic vector collection of fingerprints, which are converted from fingerprint images by randomising angular movement or rotation angle. With the introduction of ECC asymmetric encryption algorithms and SSL-VPN network integration, the proposed security identity authentication of mobile commerce and the processes of access management may well solve the problems of identity control and verification of authorisation management. The hybrid authentication and secure mode not only realises the dynamic binding of login users and the control of role management in mobile commerce but also dramatically reduces the risk of internal identity being tampered and brute forced in mobile commerce system, providing a more reliable security for current business transactions and gross settlement.
本文旨在为移动商务系统中的电子身份认证提供一个安全可靠的解决方案。解决方案是利用指纹动态向量集合生成哈希值,通过随机化角度移动或旋转角度将指纹图像转换为哈希值,从而获得高强度椭圆曲线加密ECC密钥。通过引入ECC非对称加密算法和SSL-VPN网络集成,提出的移动商务安全身份认证和访问管理流程可以很好地解决授权管理的身份控制和验证问题。混合认证和安全模式不仅实现了移动商务中登录用户的动态绑定和角色管理的控制,而且大大降低了移动商务系统内部身份被篡改和暴力破解的风险,为当前的业务交易和结算提供了更可靠的安全保障。
{"title":"Research on identity authentication management in mobile commerce based on ECC and dynamic fingerprint key","authors":"Zhou Peiyan, Xu Zhaojun, Liu Yingbo, Wang Feng, Zhang Li","doi":"10.1504/IJMC.2015.070967","DOIUrl":"https://doi.org/10.1504/IJMC.2015.070967","url":null,"abstract":"This paper aims to provide a secure and reliable solution to the electronic identity authentication in mobile commerce system. The solution is to get high-strength elliptic curve cryptography ECC key by generating hash values from dynamic vector collection of fingerprints, which are converted from fingerprint images by randomising angular movement or rotation angle. With the introduction of ECC asymmetric encryption algorithms and SSL-VPN network integration, the proposed security identity authentication of mobile commerce and the processes of access management may well solve the problems of identity control and verification of authorisation management. The hybrid authentication and secure mode not only realises the dynamic binding of login users and the control of role management in mobile commerce but also dramatically reduces the risk of internal identity being tampered and brute forced in mobile commerce system, providing a more reliable security for current business transactions and gross settlement.","PeriodicalId":14124,"journal":{"name":"International Journal of Mobile Communications","volume":"13 1","pages":"535-548"},"PeriodicalIF":1.6,"publicationDate":"2015-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/IJMC.2015.070967","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66693022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Vilsmeier-Haack Reaction of Phosphonic Dihydrazide: Synthesis of 4- {[(Dimethyl)azanylidenonium Chloride] Methyl} Amino-2,3-Dihydro-3-Oxo-4 H -1,2,4, 3-Triazaphosphole 磷酸二肼的Vilsmeier-Haack反应:4-{[(二甲基)氮杂肼氯铵]甲基}氨基-2,3-二氢-3-氧-4 H - 1,2,4,3 -三氮杂磷孔的合成
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2013-01-07 DOI: 10.5923/J.IJMC.20120205.02
T. Ali, S. M. Abdel‐kariem
A simp le method for the synthesis of 4-{((dimethyl)azanylidenonium ch loride) methyl}amino-2,3-dihydro- 3-o xo -4H-1,2,4,3-t riazaphosphole (2) is described. Treat ment of phosphonic dihydrazide (1 ) with Vilsmeier-Haack reagent led direct ly to the title co mpound in high yield.
介绍了一种合成4-{((二甲基)氮杂酰基氯铵)甲基}氨基-2,3-二氢- 3-o -o - 4h -1,2,4,3-t氮杂磷孔(2)的简便方法。用Vilsmeier-Haack试剂对膦二肼(1)进行处理,直接得到了高收率的标题化合物。
{"title":"Vilsmeier-Haack Reaction of Phosphonic Dihydrazide: Synthesis of 4- {[(Dimethyl)azanylidenonium Chloride] Methyl} Amino-2,3-Dihydro-3-Oxo-4 H -1,2,4, 3-Triazaphosphole","authors":"T. Ali, S. M. Abdel‐kariem","doi":"10.5923/J.IJMC.20120205.02","DOIUrl":"https://doi.org/10.5923/J.IJMC.20120205.02","url":null,"abstract":"A simp le method for the synthesis of 4-{((dimethyl)azanylidenonium ch loride) methyl}amino-2,3-dihydro- 3-o xo -4H-1,2,4,3-t riazaphosphole (2) is described. Treat ment of phosphonic dihydrazide (1 ) with Vilsmeier-Haack reagent led direct ly to the title co mpound in high yield.","PeriodicalId":14124,"journal":{"name":"International Journal of Mobile Communications","volume":"2 1","pages":"192-196"},"PeriodicalIF":1.6,"publicationDate":"2013-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71252097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
International Journal of Mobile Communications
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