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Utilization of Word-of-Mouth Marketing Strategy in Culinary Business 口碑营销策略在餐饮企业中的运用
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.6779
E. S. Soegoto, N. Amelia, Nada Archy Dhafina, Wellga Berlianti
The purpose of this study is to analyze how the benefits of the Word of Mouth marketing strategy (word of mouth marketing) are in supporting the improvement of the culinary business. This study used qualitative research methods. The results of this study are the application of the Word of Mouth strategy in the culinary industry sector in increasing sales and building brand awareness and growing public trust in products and companies. The presence of the Word Of Mouth strategy maximizes the development of the culinary business industry with a very wide reach. This study was conducted to determine how effective and influential the use of the Word of Mouth strategy is in the culinary business. In the end, the Word of Mouth marketing communication strategy can be utilized and beneficial for culinary business people in this modern era. Word of mouth marketing communication strategy is very helpful in promoting and attracting potential customers and retaining repeat customers
本研究的目的是分析口碑营销策略(口碑营销)的好处如何支持烹饪业务的改进。本研究采用定性研究方法。这项研究的结果是口碑策略在烹饪行业部门的应用,以增加销售和建立品牌知名度,并增加公众对产品和公司的信任。口碑营销策略的存在使烹饪商业行业的发展最大化,影响范围非常广泛。这项研究是为了确定在烹饪行业中使用口碑营销策略的有效性和影响力。最后,口碑营销传播策略可以利用和有益的烹饪商业人士在这个现代时代。口碑营销传播策略在促进和吸引潜在客户以及保留回头客方面非常有帮助
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引用次数: 1
Effect of UI/UX Designer on Front End UI/UX设计师对前端的影响
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.6759
A. Nurpalah, M. S. Pasha, D. D. Rhamdhan, Hanhan Maulana, Agis Abhi Rafdhi
In this digital era, product quality cannot be separated from aesthetics, those who are responsible for the beauty of product appearance are UI/UX Design and FrontEnd. Therefore, this study aims to find out what distinguishes UI/UX from FrontEnd and the correlation between UI/UX to FrontEnd. The method that this research uses is descriptive by presenting a complete picture of a particular situation based on facts, theories, and accurate reference sources with previous research. The results show that the presence of a UI/UX Designer can affect FrontEnd in the design/development of information systems. The main influence it has is in terms of appearance being more interactive as well as attractive. Even so, the position of FrontEnd cannot be replaced by a UI/UX Designer, because it is FrontEnd here who will implement the design and ensure that the aesthetics and functionality of the system run well.
在这个数字时代,产品的质量离不开美学,负责产品外观美的是UI/UX Design和FrontEnd。因此,本研究旨在找出UI/UX与FrontEnd的区别,以及UI/UX与FrontEnd之间的相关性。本研究使用的方法是描述性的,通过基于事实,理论和先前研究的准确参考来源来呈现特定情况的完整画面。结果表明,UI/UX设计师的存在可以影响信息系统设计/开发中的FrontEnd。它的主要影响是在外观方面更具互动性和吸引力。即便如此,FrontEnd的位置也不能被UI/UX设计师所取代,因为是FrontEnd在这里执行设计并确保系统的美学和功能运行良好。
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引用次数: 1
The Impact of COVID-19 Pandemic on Café Design Concept COVID-19大流行对咖啡设计理念的影响
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.6778
Salsadilla Mutiara Lestari, Gusriyani Nur Azizah, Dessy Puspita Sari, Hanhan Maulana
Indonesia is one of the countries that have confirmed cases of COVID-19 since March 11, 2020. Where all sectors are mainly engaged in the culinary and hospitality industry due to the implementation of Pembatasan Sosial Berskala Besar (PSBB) that there are health protocol rules implemented by the government and a new adjustment to the building concept design. Café shall make innovation to survive from this pandemic. The research method used direct physical observation and literature studies. So that it can be seen the design concept that is feasible in this New Normal. The results of this study indicate that the café design concept has changed in accordance with the application of health protocols in the New Normal so as to create a building that is able to adapt to new habits that keep social activities safe during the pandemic. The main concept applied is the application of open space concept in a building and technology that can support cafe facilities. In the use of this open space concept, apart from creating larger open spaces, more openings, for the sake of circulation and lighting, touchless sensor technology, and layout of furniture designs to produce a design concept in a café. Accordance with the conditions of the COVID-19 pandemic. Open space concept in the new normal period is to improve the quality of a building that is healthy and good in terms of aesthetics and functionality, but can still support the COVID-19 virus chain breaker program.
印度尼西亚是自2020年3月11日以来确诊COVID-19病例的国家之一。在所有部门主要从事烹饪和酒店业的地方,由于实施了Pembatasan social Berskala Besar (PSBB),政府实施了健康协议规则,并对建筑概念设计进行了新的调整。咖啡必须进行创新,才能在这场大流行中生存下来。研究方法采用直接物理观察和文献研究相结合的方法。由此可见设计理念在新常态下是可行的。这项研究的结果表明,咖啡馆的设计理念已经根据新常态下健康协议的应用而改变,以创造一个能够适应新习惯的建筑,在大流行期间保证社会活动的安全。应用的主要概念是在建筑和技术中应用开放空间概念,可以支持咖啡馆设施。在使用这个开放空间概念时,除了创造更大的开放空间,更多的开口,为了交通和照明,非接触式传感器技术,以及家具设计的布局,在咖啡馆中产生了一个设计概念。根据COVID-19大流行的情况。新常态时期的开放空间理念是提高建筑的质量,既要在美学和功能上健康良好,又要支持新冠病毒破链项目。
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引用次数: 2
Web Series as Digital Brand 网络系列作为数字品牌
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.5910
R. D Santy, D. D Anwar
The purpose of this research is to explain the role of the Web Series in discussing and delivering messages to audiences about the "value" of the product, where the web series published on digital media such as Youtube that becomes the attractive promotional strategies for the consumers. This research used a qualitative method with a descriptive approach that explains the promotion strategy and brand engagement through the web series that became a new content marketing campaign. The results of this study are the increased proximity between customers and brand as well as the increased understanding brand which leads to brand awareness because attractive promotional strategies can attract the attention of consumers. The use of web series to build engagement with customers also has its own added value, where the web series can also be used as a product campaign such as Ax Indonesia, which released a Web Series Axelerate the series: Kostan AX/3 that is in conjunction with the launch of their new product, Pomade, and Facial Wash. This study concludes that the approach to consumers must be adjusted to the characteristics of consumers themselves so that messages can be conveyed more effectively and on target.
本研究的目的是解释网络系列在讨论和向受众传递关于产品“价值”的信息方面的作用,其中网络系列在Youtube等数字媒体上发布,成为对消费者有吸引力的促销策略。本研究采用定性方法和描述性方法,通过网络系列来解释促销策略和品牌参与,成为一种新的内容营销活动。本研究的结果是消费者与品牌之间的接近程度增加,以及对品牌的了解增加,这导致了品牌意识,因为有吸引力的促销策略可以吸引消费者的注意。使用网络系列与客户建立联系也有其自身的附加价值,网络系列也可以用作产品宣传,例如Ax Indonesia,该公司发布了一个网络系列Axelerate系列:Kostan Ax /3,与他们的新产品Pomade和Facial Wash一起推出。本研究的结论是,对消费者的方法必须根据消费者本身的特点进行调整,这样才能更有效、更准确地传达信息。
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引用次数: 0
Impact of E-Commerce in Industry 电子商务对工业的影响
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.5914
A. Rizaldi, Z. Madany
E-Commerce is a buying and selling activity, where the activities of sellers and buyers are carried out through the internet. This study aims to illustrate the impact of using E-Commerce, especially for the benefits of E-Commerce for business strategies. There are several ways to develop business both manually and computers. But in this era of the global economy, not only is the work process computerized, but the sales process also utilizes these facilities. The goal is to use e-commerce to attract more consumers because it can reach wider consumers. This research uses descriptive qualitative method and literature study based on previous research. So is it enough to make E-Commerce an industry that will experience an increase in sales results? Of course not, but the more quality E-Commerce that is created will further increase profits for the company
电子商务是一种买卖活动,卖家和买家的活动是通过互联网进行的。本研究旨在说明使用电子商务的影响,特别是电子商务对商业战略的好处。有几种方法可以手工和计算机开发业务。但是在这个全球经济的时代,不仅工作过程是计算机化的,而且销售过程也利用了这些设施。目标是利用电子商务吸引更多的消费者,因为它可以接触到更广泛的消费者。本研究在前人研究的基础上,采用描述定性法和文献研究法。那么,仅仅使电子商务成为一个销售业绩增长的行业就足够了吗?当然不是,但是创造更多高质量的电子商务将进一步增加公司的利润
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引用次数: 5
E-commerce for the Development of Small Medium Enterprises 电子商务促进中小企业的发展
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.5906
I. Budiarti, A. M Akbar
This study aims to determine the perceived influence of the existence of e-commerce for SMEs and how the development of Small and Medium Enterprises (SMEs) businesses towards e-commerce. This study used descriptive method and literature review with interviews, reading, and quoting. After conducting research on SMEs, it had been proven that with e-commerce, SMEs had become more advanced and increasingly developed. The results of this study were technological advances can be utilized by SMEs to market and develop their business through e-commerce so that many product or service innovations are created.
本研究旨在确定电子商务的存在对中小企业的感知影响,以及中小企业(SMEs)业务如何向电子商务发展。本研究采用描述法和文献回顾法,访谈法、阅读法和引用法。通过对中小企业的研究,可以证明,随着电子商务的发展,中小企业变得越来越先进,越来越发达。这项研究的结果是,中小企业可以利用技术进步,通过电子商务营销和发展他们的业务,从而创造了许多产品或服务创新。
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引用次数: 3
Development of Electronic Commerce on Tourist Traveling 旅游电子商务的发展
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.5911
W. Novianti, R. D Pratama
The research aims to specify the effect of the expansion of e-commerce on the ticket booking business. The method used in this research was descriptive analysis, which was a method that presents a complete picture of the phenomena that occur in the case raised. Besides that, this study identifies the extent of the impact resulting from the development of e-commerce on the ticket booking business, as well as the benefits to be gained from the results of the ticket booking. The results of this study prove that booking tickets online is very efficient and makes it easy in the transaction process. Based on the analysis conducted, the impact of the development of e-commerce on the online ticket booking business has a major effect on the development of e-commerce. The research concluded that the effect of e-commerce development has a big influence on people's interest in booking tickets online.
本研究旨在明确电子商务的扩张对机票预订业务的影响。在本研究中使用的方法是描述性分析,这是一种方法,提出的情况下发生的现象的一个完整的画面。此外,本研究还确定了电子商务的发展对机票预订业务的影响程度,以及从机票预订结果中获得的收益。本研究的结果证明,网上订票是非常高效的,并且在交易过程中很容易。根据所进行的分析,电子商务的发展对在线机票预订业务的影响对电子商务的发展有着重大的影响。研究得出的结论是,电子商务的发展对人们在线订票的兴趣有很大的影响。
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引用次数: 0
A BIBLIOMETRIC ANALYSIS OF CARBON NANOTUBES SYNTHESIS RESEARCH USING VOSVIEWER 利用vosviewer对碳纳米管合成研究的文献计量学分析
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.6404
Arbiansyah Aldhafi, Asep Bayu Dani Nandiyanto
Carbon nanotubes (CNTs) have been rigorously studied during the past decade due to their extraordinary physical, chemical, mechanical, electrical and optical properties. The purpose of this research is to conduct bibliometric analysis in carbon nanotubes synthesis by combining mapping analysis using VOSviewer software. Application reference manager used to obtain research data, namely Mendeley. The data obtained is the result of a search based on the keyword " Synthesis Method of Carbon Nanotubes ". From the search results, 247 relevant published articles were found in the range of 2018-2022. The results showed that the number of articles researching carbon nanotubes synthesis has been increasing since 2018 until 2021. However, there have been 8 articles that published in the early of 2022, this number could be increased by the time. Research that is being popularly studied by researchers until today is about review due to the COVID-19 pandemic situation that forced the researchers to decrease experiment activity and physical interations. This research is expected to help and become a reference for researchers in conducting and determining the research themes to be taken.
碳纳米管(CNTs)由于其非凡的物理、化学、机械、电学和光学性能,在过去的十年中得到了广泛的研究。本研究的目的是利用VOSviewer软件结合图谱分析,对碳纳米管合成过程进行文献计量学分析。应用参考管理器用于获取研究数据,即Mendeley。所获得的数据是基于关键词“碳纳米管的合成方法”进行搜索的结果。在检索结果中,检索到2018-2022年间相关发表文章247篇。结果表明,从2018年到2021年,研究碳纳米管合成的文章数量一直在增加。然而,在2022年初已经有8篇文章发表,这个数字可能会增加。直到今天,研究人员普遍研究的研究都是关于审查的,因为COVID-19大流行的情况迫使研究人员减少了实验活动和身体接触。本研究可望为研究人员进行及确定研究主题提供参考。
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引用次数: 4
DIGITAL CUSTOMER SERVICE: THE EFFECTIVENESS OF COMMUNICATION IN TECHNOLOGY REVOLUTION 4.0 数字化客户服务:技术革命4.0中沟通的有效性
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.6770
Alya Reizanda Bakari, Catherine Hellen Christina, Davina Putri Ninditya, M. Iffan
The development of technology has changed the way of interpersonal communication into digital communication. Technological speed can be in the form of technology applications, computers, social media, robots and the public environment. Digital customer service is one of the creative innovations and practical solutions to self-service with new technologies found in the current digital revolution 4.0. Effectiveness is a goal or success in achieving goals or objectives based on what has been set. The effectiveness of communication can be seen based on the effectiveness of the message received and can be understood by the customer. The purpose of this study was to determine the effectiveness of digital Customer Service as an example of the 4.0 communication technology revolution in helping its use to get maximum service. This research uses qualitative research methods with descriptive studies. While the concept used is the effectiveness of communication from Andre Hardjana. The results of this study are the effectiveness of communication in the application of digital customer service in the community with new technology. This research was conducted to determine the effectiveness of communication in the application of digital customer service in the midst of the communication transition of the digital revolution 4.0.
科技的发展使人与人之间的交流方式转变为数字交流。技术速度可以以技术应用、计算机、社交媒体、机器人和公共环境的形式出现。在当前的数字革命4.0中,数字客户服务是利用新技术实现自助服务的创造性创新和实用解决方案之一。有效性是基于所设定的目标或成功实现的目标或目标。沟通的有效性可以通过接收到的信息的有效性来衡量,并且可以被客户理解。本研究的目的是确定数字客户服务作为4.0通信技术革命的一个例子,在帮助其使用获得最大服务方面的有效性。本研究采用定性研究和描述性研究相结合的方法。而使用的概念是Andre Hardjana的沟通有效性。本研究的结果是沟通的有效性在数字客户服务的应用与新技术的社区。本研究旨在确定在数字革命4.0的通信转型中,通信在数字客户服务应用中的有效性。
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引用次数: 1
Techno-Economic Analysis of NiFe2O4 Nanoparticle Industry Using Sonochemical Synthesis Method 声化学合成纳米二氧化钛工业的技术经济分析
Pub Date : 2021-12-02 DOI: 10.34010/injuratech.v1i2.6364
Rachel Gabriella, Muhammad Aldin Nur Zen, Fatih Izzul Haq, Silmi Ridwan Putri, Asep Bayu Dani Nandiyanto
The purpose of this paper is to carry out an economic and industrial evaluation on an industrial scale of NiFe2O4 production using sonochemical synthesis methods. The method used is to calculate gross profit margin (GPM), payback period (PBP), cumulative net present value (CNPV), total investment cost (TIC) and profitability index (PI). NiFe2O4 nanoparticles were synthesized with the main raw materials being Fe(NO3)3.9H2O, Ni(NO3)2.6H2O, and NaOH (1:2:8). The calculation results of GPM and CNPV/TIC from the NiFe2O4 industry using the sonochemical synthesis method show the payback period (PBP) in the third year. So that in the third year onwards it can be predicted that the industry will experience profits. This research is expected to be a reference for technical and economic analysis to produce NiFe2O4 in humidity sensor applications on an industrial scale.
本文的目的是对声化学合成法在工业规模上生产NiFe2O4进行经济和工业评价。所采用的方法是计算毛利率(GPM)、投资回收期(PBP)、累计净现值(CNPV)、总投资成本(TIC)和盈利能力指数(PI)。以Fe(NO3)3.9H2O、Ni(NO3)2.6H2O和NaOH(1:2:8)为主要原料合成了纳米NiFe2O4。用声化学合成法计算NiFe2O4工业的GPM和CNPV/TIC的结果表明,投资回收期(PBP)为第三年。因此,在第三年以后,可以预测该行业将实现盈利。本研究可为工业规模的湿度传感器生产NiFe2O4的技术和经济分析提供参考。
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引用次数: 1
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International Journal of Research and Applied Technology
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