{"title":"Effect of Innovative Strategies on the Performance of Small and Medium Enterprises in Nairobi County, Kenya","authors":"E. Kithinji, Dr. Nyaribo Misuko","doi":"10.53819/81018102t2112","DOIUrl":"https://doi.org/10.53819/81018102t2112","url":null,"abstract":"","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"452 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78843389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Excellent service delivery is important for any firm to establish a strong position in its industry. This study examined the relationship between innovative service delivery and competitive advantage of deposit money banks in Port Harcourt. Its specific objectives were to examine the relationship between each of the dimensions of innovative service delivery (process innovation and customer interaction) and competitive advantage of deposit money banks in Port Harcourt. The population of the study consisted of sixteen (16) deposit money banks in Port Harcourt. Data conveniently collected from 112 senior staff of the banks studied at the ratio of 7 staff per bank. The hypotheses were tested using Spearman Rank Order Correlation Coefficient for the acceptance or rejection of the two hypotheses stated in the study. The findings showed a strong, positive and statistically significant relationship between innovative service delivery (process innovation and customer interaction) and competitive advantage (customer value) of deposit money banks in Port Harcourt. Therefore, the study concluded that innovative service delivery has a significant relationship with competitive advantage of deposit money banks in Port Harcourt and thus recommends that service firms especially the deposit money banks should endeavour to always integrate new methods that would help boost the ways through which customers can be attended to, thereby, aiding them to gain a competitive advantage over their competitors. Keywords: Innovative Service Delivery, Competitive Advantage, Process Innovation, Customer Interaction, Customer Value
{"title":"Innovative Service Delivery and Competitive Advantage of Deposit Money Banks in Port Harcourt, Nigeria","authors":"Ndubuisi ThankGod Amadi","doi":"10.53819/81018102t4167","DOIUrl":"https://doi.org/10.53819/81018102t4167","url":null,"abstract":"Excellent service delivery is important for any firm to establish a strong position in its industry. This study examined the relationship between innovative service delivery and competitive advantage of deposit money banks in Port Harcourt. Its specific objectives were to examine the relationship between each of the dimensions of innovative service delivery (process innovation and customer interaction) and competitive advantage of deposit money banks in Port Harcourt. The population of the study consisted of sixteen (16) deposit money banks in Port Harcourt. Data conveniently collected from 112 senior staff of the banks studied at the ratio of 7 staff per bank. The hypotheses were tested using Spearman Rank Order Correlation Coefficient for the acceptance or rejection of the two hypotheses stated in the study. The findings showed a strong, positive and statistically significant relationship between innovative service delivery (process innovation and customer interaction) and competitive advantage (customer value) of deposit money banks in Port Harcourt. Therefore, the study concluded that innovative service delivery has a significant relationship with competitive advantage of deposit money banks in Port Harcourt and thus recommends that service firms especially the deposit money banks should endeavour to always integrate new methods that would help boost the ways through which customers can be attended to, thereby, aiding them to gain a competitive advantage over their competitors. Keywords: Innovative Service Delivery, Competitive Advantage, Process Innovation, Customer Interaction, Customer Value","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"133 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91097926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-12DOI: 10.3846/ijspm.2022.18156
Eyal Salinger, D. Shefer, Nir Mualam
The restrictions and requirements imposed by historic preservation regulations bring about many changes to the rights of property owners. They might impose additional costs, most notably by prohibiting the demolition of designated buildings and thus decreasing property-development opportunities. The objective of this study is to examine what happens following world heritage designations; specifically, if and how such designations impact the property values of historic buildings. Using the hedonic price method, we measure the value of the option to demolish and rebuild that is denied to owners of designated buildings. We also measure the value of preservation regulations, expressed in the prices of apartments in designated buildings. The study area is the “White City” of Tel Aviv, which UNESCO designated as a world heritage site. The findings suggest that the market price of a designated building is on average 12.5% lower than its theoretical value if the building was not subject to historic preservation regulations. Moreover, a premium of approximately 14% was found in the price of apartment units in designated buildings if the building underwent preservation. These findings could have a direct impact on public policies designed to promote the preservation of historical buildings in world heritage sites.
{"title":"WORLD HERITAGE DESIGNATION AND PROPERTY: THE IMPACT OF PRESERVATION ON THE PRICE OF HISTORIC ASSETS","authors":"Eyal Salinger, D. Shefer, Nir Mualam","doi":"10.3846/ijspm.2022.18156","DOIUrl":"https://doi.org/10.3846/ijspm.2022.18156","url":null,"abstract":"The restrictions and requirements imposed by historic preservation regulations bring about many changes to the rights of property owners. They might impose additional costs, most notably by prohibiting the demolition of designated buildings and thus decreasing property-development opportunities. The objective of this study is to examine what happens following world heritage designations; specifically, if and how such designations impact the property values of historic buildings. Using the hedonic price method, we measure the value of the option to demolish and rebuild that is denied to owners of designated buildings. We also measure the value of preservation regulations, expressed in the prices of apartments in designated buildings. The study area is the “White City” of Tel Aviv, which UNESCO designated as a world heritage site. The findings suggest that the market price of a designated building is on average 12.5% lower than its theoretical value if the building was not subject to historic preservation regulations. Moreover, a premium of approximately 14% was found in the price of apartment units in designated buildings if the building underwent preservation. These findings could have a direct impact on public policies designed to promote the preservation of historical buildings in world heritage sites.","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"54 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78665985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-09DOI: 10.3846/ijspm.2022.18004
Y. Zhong, Jiajun Lu, Zhehan Li
As an important environmental amenity, sunlight brings us a large number of benefits and improves the quality of our daily lives, and its welfare measurement depends on concrete living conditions. The purpose of this article is to empirically document the non-marketed value of sunlight in light of the view orientation of an apartment in the context of the housing market. Using a hedonic pricing model estimated with the real estate transaction data over 40,000 housing units in 2019–2021 in Shanghai, it is found that: (1) homeowners, on average, are willing to pay an extra 7.2% to choose the apartments with a high level of sunshine (facing south), relative to those with no direct access to sunlight (facing north); (2) the value of sunlight shrinks with pollution and becomes larger if living in a higher apartment; (3) residents living in higher units have a larger willingness to pay for the sunlight and environmental quality improvement. These empirical findings shed light on the welfare measurement of sunlight and have profound implications for the capitalization of environmental amenities reflected in housing prices.
{"title":"IMPACT OF ACCESS TO SUNLIGHT ON RESIDENTIAL PROPERTY VALUES: AN EMPIRICAL ANALYSIS OF THE HOUSING MARKET IN SHANGHAI","authors":"Y. Zhong, Jiajun Lu, Zhehan Li","doi":"10.3846/ijspm.2022.18004","DOIUrl":"https://doi.org/10.3846/ijspm.2022.18004","url":null,"abstract":"As an important environmental amenity, sunlight brings us a large number of benefits and improves the quality of our daily lives, and its welfare measurement depends on concrete living conditions. The purpose of this article is to empirically document the non-marketed value of sunlight in light of the view orientation of an apartment in the context of the housing market. Using a hedonic pricing model estimated with the real estate transaction data over 40,000 housing units in 2019–2021 in Shanghai, it is found that: (1) homeowners, on average, are willing to pay an extra 7.2% to choose the apartments with a high level of sunshine (facing south), relative to those with no direct access to sunlight (facing north); (2) the value of sunlight shrinks with pollution and becomes larger if living in a higher apartment; (3) residents living in higher units have a larger willingness to pay for the sunlight and environmental quality improvement. These empirical findings shed light on the welfare measurement of sunlight and have profound implications for the capitalization of environmental amenities reflected in housing prices.","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"63 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87298222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Concerted Multisectoral Strategic Interventions towards Sustaining SMEs During and Post Covid –19 Disruptions","authors":"","doi":"10.53819/81018102t5140","DOIUrl":"https://doi.org/10.53819/81018102t5140","url":null,"abstract":"","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"69 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73227961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: This study examined organizational learning culture and employee work attitude in deposit money banks in Rivers State. Methodology: A systematic review of extant literature on variables such as proactivity, commitment to cultural diversity, job satisfaction and employee involvement were done. The study adopted the correlational research design. A population of six hundred and seventy-eight (678) employees of deposit money banks in Rivers State was obtained. The Spearman test statistics was employed in examining the four formulated hypotheses. A structured questionnaire was adopted as the research instrument. The hypotheses were tested using the Spearman’s Rank Order Correlation Coefficient. The tests were carried out at a 0.05 significance level. Findings: The study revealed that proactivity influences employee involvement and job satisfaction. Further, the study showed that commitment to cultural diversity influences employee involvement and job satisfaction respectively. Based on the findings, the study concluded that organizational learning culture influences positive employee work attitude in the understudied deposit money banks in Rivers State. Recommendation: Following the findings and conclusion, the study recommended that deposit money banks should enhance the proactivity levels of the employees through practices such as workshops, trainings, deference to expertise and tolerance to risk taking. This helps in encouraging positive work attitudes such as employee involvement and job satisfaction. Commitment to cultural diversity (through, work socialization, effective communication, inclusion, openness, and fairness) is a strategy to attain desired positive work attitudes such as employee involvement and job satisfaction.
{"title":"Organizational Learning Culture and Employee Work Attitude in Deposit Money Banks in Rivers State","authors":"Charles Tambari Jonah","doi":"10.47672/jsm.1288","DOIUrl":"https://doi.org/10.47672/jsm.1288","url":null,"abstract":"Purpose: This study examined organizational learning culture and employee work attitude in deposit money banks in Rivers State. \u0000Methodology: A systematic review of extant literature on variables such as proactivity, commitment to cultural diversity, job satisfaction and employee involvement were done. The study adopted the correlational research design. A population of six hundred and seventy-eight (678) employees of deposit money banks in Rivers State was obtained. The Spearman test statistics was employed in examining the four formulated hypotheses. A structured questionnaire was adopted as the research instrument. The hypotheses were tested using the Spearman’s Rank Order Correlation Coefficient. The tests were carried out at a 0.05 significance level. \u0000Findings: The study revealed that proactivity influences employee involvement and job satisfaction. Further, the study showed that commitment to cultural diversity influences employee involvement and job satisfaction respectively. Based on the findings, the study concluded that organizational learning culture influences positive employee work attitude in the understudied deposit money banks in Rivers State. \u0000Recommendation: Following the findings and conclusion, the study recommended that deposit money banks should enhance the proactivity levels of the employees through practices such as workshops, trainings, deference to expertise and tolerance to risk taking. This helps in encouraging positive work attitudes such as employee involvement and job satisfaction. Commitment to cultural diversity (through, work socialization, effective communication, inclusion, openness, and fairness) is a strategy to attain desired positive work attitudes such as employee involvement and job satisfaction.","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"17 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74467917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-17DOI: 10.3846/ijspm.2022.17909
Jengei Hong, Woo-sung Kim
The applicability of machine learning (ML) techniques has recently been expanding to include automatic real estate valuation models. The main advantage of this technique is that it can better capture complexity in the value determination process. Therefore, the performance of these techniques is shown to be superior to conventional models. In this paper, the latest ML algorithms (i.e., support vector machine, random forest, XGBoost, LightGBM, and CatBoost algorithms) are examined as automatic valuation models, and several combination methods are proposed to improve the models’ predictive power. We applied ML models to approximately 57,000 records on apartment transactions, which were provided by South Korea’s Ministry of Land, Infrastructure, and Transport, that occurred in Seoul in 2018. The results are as follows. First, ML-based predictors (especially, the latest decision tree-based algorithms) are more performative than conventional models. Second, the prediction error from a model can be partially offset by another model’s error, which implies that an efficient averaging of the predictors improves their predictive accuracy. Third, the models’ relative performance may be relearned by the ML algorithms, which means that they can also be used to recommend which algorithm should be selected for making predictions.
{"title":"COMBINATION OF MACHINE LEARNING-BASED AUTOMATIC VALUATION MODELS FOR RESIDENTIAL PROPERTIES IN SOUTH KOREA","authors":"Jengei Hong, Woo-sung Kim","doi":"10.3846/ijspm.2022.17909","DOIUrl":"https://doi.org/10.3846/ijspm.2022.17909","url":null,"abstract":"The applicability of machine learning (ML) techniques has recently been expanding to include automatic real estate valuation models. The main advantage of this technique is that it can better capture complexity in the value determination process. Therefore, the performance of these techniques is shown to be superior to conventional models. In this paper, the latest ML algorithms (i.e., support vector machine, random forest, XGBoost, LightGBM, and CatBoost algorithms) are examined as automatic valuation models, and several combination methods are proposed to improve the models’ predictive power. We applied ML models to approximately 57,000 records on apartment transactions, which were provided by South Korea’s Ministry of Land, Infrastructure, and Transport, that occurred in Seoul in 2018. The results are as follows. First, ML-based predictors (especially, the latest decision tree-based algorithms) are more performative than conventional models. Second, the prediction error from a model can be partially offset by another model’s error, which implies that an efficient averaging of the predictors improves their predictive accuracy. Third, the models’ relative performance may be relearned by the ML algorithms, which means that they can also be used to recommend which algorithm should be selected for making predictions.","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"38 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82600309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-14DOI: 10.3846/ijspm.2022.17588
Lijun Liu, Wenjing Zuo, Q. Hu, Lanting Zeng
Property service mode innovation is the basic means of property service enterprise management. Discussing the property service mode in terms of transformation and upgrading is of rich research significance, taking Wenzhou Sapphire Property Service Co. LTD. in China (hereafter referred to as “Sapphire Service”) as an example. First, based on the development of property service in China, this paper summarizes the 4E mode of traditional property service, ensuring cleaning, ensuring greening, ensuring maintenance and ensuring security, and analyzes the existing problems. Second, combined with the development needs of the property service industry, this paper proposes the 4R mode of modern property service, realizing quality requirements, realizing pleasure service, realizing social responsibility and realizing green health, and summarizes its basic characteristics. Finally, based on the above modes in the practice at Sapphire Service, some management implications are put forward for the industrial transformation and upgrading requirements.
{"title":"RESEARCH ON PROPERTY SERVICE MODE INNOVATION IN THE CONTEXT OF TRANSFORMATION AND UPGRADING","authors":"Lijun Liu, Wenjing Zuo, Q. Hu, Lanting Zeng","doi":"10.3846/ijspm.2022.17588","DOIUrl":"https://doi.org/10.3846/ijspm.2022.17588","url":null,"abstract":"Property service mode innovation is the basic means of property service enterprise management. Discussing the property service mode in terms of transformation and upgrading is of rich research significance, taking Wenzhou Sapphire Property Service Co. LTD. in China (hereafter referred to as “Sapphire Service”) as an example. First, based on the development of property service in China, this paper summarizes the 4E mode of traditional property service, ensuring cleaning, ensuring greening, ensuring maintenance and ensuring security, and analyzes the existing problems. Second, combined with the development needs of the property service industry, this paper proposes the 4R mode of modern property service, realizing quality requirements, realizing pleasure service, realizing social responsibility and realizing green health, and summarizes its basic characteristics. Finally, based on the above modes in the practice at Sapphire Service, some management implications are put forward for the industrial transformation and upgrading requirements.","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"156 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89688982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapidly changing Kenya market creates challenges for retail stores to retain their customers and build new competitive strategies against modern retailing. The study sought to analyze the influence of product differentiation strategy on the performance of supermarkets in Nairobi, to evaluate how cost leadership affect performance of supermarkets in Nairobi. The target population consisted of 147 managers and supervisors form the 7 main supermarkets in Nairobi City County. Primary data was collected using a semi—structured questionnaire and the data was analyzed using SPSS. Descriptive and Inferential statistics were used to analyze the data. The study used a multiple regression model to show the relationship between the study variables. The results obtained were represented on tables, charts and graphs. The findings revealed an R squared of 0.696 and adjusted R squared of 0.663 at 95% significance level, implying that the competitive strategies adopted in this study explained 69.6 percent of the variation in performance of supermarkets in Nairobi City County. The study also found that product differentiation strategy as an aspect of competitive strategies had a positive and significant effect on the performance of supermarkets in Nairobi (β =.357, p=.029<.05). The study concluded that product differentiation as a competitive strategies adopted had positive and significant effect on the performance of supermarkets in Nairobi. The study thus recommended that the supermarkets in Nairobi City County should consider fully implementing competitive strategies such as product differentiation as ways of enhancing their performance. Keywords: Product Differentiation, Performance, Supermarkets, Competitive Strategies
{"title":"Analysis of Product Differentiation on the Performance of Supermarkets in Nairobi City County, Kenya","authors":"Hellen Kairu, Lucy Kibe","doi":"10.53819/81018102t6044","DOIUrl":"https://doi.org/10.53819/81018102t6044","url":null,"abstract":"The rapidly changing Kenya market creates challenges for retail stores to retain their customers and build new competitive strategies against modern retailing. The study sought to analyze the influence of product differentiation strategy on the performance of supermarkets in Nairobi, to evaluate how cost leadership affect performance of supermarkets in Nairobi. The target population consisted of 147 managers and supervisors form the 7 main supermarkets in Nairobi City County. Primary data was collected using a semi—structured questionnaire and the data was analyzed using SPSS. Descriptive and Inferential statistics were used to analyze the data. The study used a multiple regression model to show the relationship between the study variables. The results obtained were represented on tables, charts and graphs. The findings revealed an R squared of 0.696 and adjusted R squared of 0.663 at 95% significance level, implying that the competitive strategies adopted in this study explained 69.6 percent of the variation in performance of supermarkets in Nairobi City County. The study also found that product differentiation strategy as an aspect of competitive strategies had a positive and significant effect on the performance of supermarkets in Nairobi (β =.357, p=.029<.05). The study concluded that product differentiation as a competitive strategies adopted had positive and significant effect on the performance of supermarkets in Nairobi. The study thus recommended that the supermarkets in Nairobi City County should consider fully implementing competitive strategies such as product differentiation as ways of enhancing their performance. Keywords: Product Differentiation, Performance, Supermarkets, Competitive Strategies","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"29 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75847214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In current competitive, changing business world, with the aim to increase performance firms are constantly struggling to satisfy various needs of customers and maintain a competitive advantage in the market. As a strategic alternative, diversification is used by business organisations targeting to outpace new entrant and or existing firms. The main objective of this study is to examine the influence of service diversification strategy on organisational performance of hospitality industry in Rwanda. From the main objective the researcher derived three concise targets pointing to three types of diversification strategy. The targets were to determine consecutively the influence of concentric, horizontal and conglomerate strategies on the performance of CENETRA Hotel. Findings of this research are useful to hotels and other accommodation establishments owners who intend to gain a competitive advantage, sustain and grow their businesses diversifying their services. The research results will inform the Private Sector Federation (PSF) and Rwanda Development Board (RDB) on priorities to be considered in developing hospitality business sector. Moreover it will broaden research field and the domain of diversification strategies where influence of a variety of services can have on firm’s performance. Descriptive design also known as statistical design and analytical design was used by the researcher. This study targeted 54 staff members, 4 management team members CENETRA Hotel and 47 permanent customers at CENETRA. It adopted probability stratified, random and purposive sampling technics. Questionnaires and interviews were used to collect primary information and documentary review was applied to collect secondary data and SPSS version 21 was used for data analysis. Descriptive statistics with the mean, standard deviation, and Pearson’s correlation coefficient were utilised and inferential statistics with regression analysis were applied for data interpretation. Findings revealed that concentric diversification strategy is very highly correlated with organisational performance with Pearson’s correlation value= 0.935, p value=0.001<0.05. Moreover results uncovered that horizontal diversification strategy is significantly positively correlated organisational performance. A mean of 38% of total respondents strongly agreed, 57% agreed, with presented statements with a correlation coefficient value of 0.929 p=0.004<0.05. Conglomerate diversification strategy is positively correlated to organisational performance as quantified by Pearson’s correlation coefficient of 0.725 p=0.002<0.05. These statistical figures were supported by four managers answers of interview who affirmed that service diversification strategies has a positive influence on performance of hospitality industries in Rwanda. Thus the research established that service diversification strategy highly influence the performance of hospitality industries in Rwanda. It is recommended to hospitality organ
{"title":"Service Diversification Strategies and Performance of Hospitality Industry in Rwanda: A Case of Centre National d’Education Transformatrice (CENETRA)","authors":"Christine Turabamariya, E. Irechukwu","doi":"10.53819/81018102t6039","DOIUrl":"https://doi.org/10.53819/81018102t6039","url":null,"abstract":"In current competitive, changing business world, with the aim to increase performance firms are constantly struggling to satisfy various needs of customers and maintain a competitive advantage in the market. As a strategic alternative, diversification is used by business organisations targeting to outpace new entrant and or existing firms. The main objective of this study is to examine the influence of service diversification strategy on organisational performance of hospitality industry in Rwanda. From the main objective the researcher derived three concise targets pointing to three types of diversification strategy. The targets were to determine consecutively the influence of concentric, horizontal and conglomerate strategies on the performance of CENETRA Hotel. Findings of this research are useful to hotels and other accommodation establishments owners who intend to gain a competitive advantage, sustain and grow their businesses diversifying their services. The research results will inform the Private Sector Federation (PSF) and Rwanda Development Board (RDB) on priorities to be considered in developing hospitality business sector. Moreover it will broaden research field and the domain of diversification strategies where influence of a variety of services can have on firm’s performance. Descriptive design also known as statistical design and analytical design was used by the researcher. This study targeted 54 staff members, 4 management team members CENETRA Hotel and 47 permanent customers at CENETRA. It adopted probability stratified, random and purposive sampling technics. Questionnaires and interviews were used to collect primary information and documentary review was applied to collect secondary data and SPSS version 21 was used for data analysis. Descriptive statistics with the mean, standard deviation, and Pearson’s correlation coefficient were utilised and inferential statistics with regression analysis were applied for data interpretation. Findings revealed that concentric diversification strategy is very highly correlated with organisational performance with Pearson’s correlation value= 0.935, p value=0.001<0.05. Moreover results uncovered that horizontal diversification strategy is significantly positively correlated organisational performance. A mean of 38% of total respondents strongly agreed, 57% agreed, with presented statements with a correlation coefficient value of 0.929 p=0.004<0.05. Conglomerate diversification strategy is positively correlated to organisational performance as quantified by Pearson’s correlation coefficient of 0.725 p=0.002<0.05. These statistical figures were supported by four managers answers of interview who affirmed that service diversification strategies has a positive influence on performance of hospitality industries in Rwanda. Thus the research established that service diversification strategy highly influence the performance of hospitality industries in Rwanda. It is recommended to hospitality organ","PeriodicalId":14424,"journal":{"name":"International Journal of Strategic Property Management","volume":"20 1","pages":""},"PeriodicalIF":2.7,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84103704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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