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SUSTAINABILITY IN PROPERTY TAXATION: AN APPLICATION FOR REVENUE STABILITY AND FAIRNESS PERSPECTIVES, THE CITY OF BUFFALO, NY 财产税的可持续性:收入稳定性和公平性视角的应用,纽约州水牛城
IF 2.7 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-12-21 DOI: 10.3846/ijspm.2023.20564
Emre Ozmen
The scholarly modeling of property tax has always posed a challenge, with two primary concerns to be addressed: first, maintaining sustainability in the collection, which is primarily a concern for local governments; and second, ensuring fair distribution, which is of greater concern for citizens. In today’s practices, assessment-based property tax increases unmatched expenses in bubble economies. There is a substitution problem in rapid falls, the tendency to not decrease the assessments gives way to black holes and opens the door to ghost cities. This paper proposes alternative approaches, aside from market/land value or last sold price, aimed at improving sustainability and fairness rates. The dataset examined is based on 93.7K records and 88 attributes for assessed value of properties within the City of Buffalo, the United States of America. Since the label (Total Value) is a numerical and continuous value, regression models are selected, where ensemble machine learning methods categorically work well with larger datasets, combined with weak learners, like decision trees. Stacked Ensemble led the least error for regression with 0.98 R2, followed by Gradient Boosting. Results show a 79% dominance of uncontrollable attributes, such as Land Value, Neighborhood, and Sale (last sold) Price, compared to controllable attributes, such as Total Living Area, Construction Grade, Second Story Area, and many others. This article suggests having a more balanced split between uncontrollable and controllable attributes would contribute to both sustainability and fair distribution.
财产税的学术建模一直是一个挑战,主要有两个问题需要解决:第一,保持征收的可持续性,这主要是地方政府关心的问题;第二,确保公平分配,这是更多公民关心的问题。在当今的实践中,基于评估的财产税增加了泡沫经济中无法比拟的支出。在快速下降过程中会出现替代问题,不减少评估的倾向会导致黑洞,为鬼城打开大门。本文提出了除市场/土地价值或最后出售价格之外的其他方法,旨在提高可持续性和公平率。本文研究的数据集基于美国布法罗市 93.7K 条记录和 88 个房产评估价值属性。由于标签(总价值)是一个连续的数值,因此选择了回归模型,其中集合机器学习方法与决策树等弱学习器相结合,在处理大型数据集时效果显著。在回归模型中,堆叠集合的误差最小,R2 为 0.98,其次是梯度提升。结果显示,与居住总面积、建筑等级、二层面积等可控属性相比,土地价值、邻里关系和销售(最后售出)价格等不可控属性占 79% 的优势。本文认为,在不可控属性和可控属性之间进行更均衡的分配,将有助于实现可持续性和公平分配。
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引用次数: 0
EXPLORING SOME SPATIALLY CONSTRAINED DELINEATION METHODS IN SEGMENTING THE MALAYSIAN COMMERCIAL PROPERTY MARKET 探讨马来西亚商业地产市场细分中的空间限制划分方法
IF 2.7 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-12-21 DOI: 10.3846/ijspm.2023.20498
Hamza Usman, Mohd Lizam
This study delves into the property submarket in Kuala Lumpur and Selangor, Malaysia. The submarket is anticipated to be simple, uniform, and dense, making it highly influenced by neighbouring properties. However, traditional data-driven methods that overlook spatial contiguity disregard this density condition. To tackle this problem, the study investigates spatially constrained data-driven methods utilizing Principal Component Analysis (PCA) and cluster analysis. The findings reveal that spatially constrained methods outperform traditional methods by minimizing errors and enhancing model fit. Specifically, the two-step cluster method and k-means cluster method reduce errors by 6.96% and 7.22%, respectively, but at the cost of model fit by 11.23% and 13.94%. Conversely, the spatial k-means and spatial agglomerative hierarchical cluster methods reduce errors by 8.68% and 8.17%, respectively, while improving model fit by 7.1% and 6.35%. Hence, the study concludes that spatially constrained data-driven methods are more effective in differentiating commercial property submarkets than traditional methods.
本研究深入探讨了马来西亚吉隆坡和雪兰莪的房地产次级市场。该细分市场预期简单、均匀且密集,因此受邻近物业的影响很大。然而,忽略空间连续性的传统数据驱动方法却忽视了这一密度条件。为解决这一问题,本研究利用主成分分析法(PCA)和聚类分析法研究了空间约束数据驱动方法。研究结果表明,空间约束方法通过最小化误差和提高模型拟合度而优于传统方法。具体来说,两步聚类法和 k-means 聚类法分别减少了 6.96% 和 7.22% 的误差,但代价是模型拟合度分别降低了 11.23% 和 13.94%。相反,空间 k-means 聚类法和空间聚类分层聚类法分别减少了 8.68% 和 8.17% 的误差,同时提高了 7.1% 和 6.35% 的模型拟合度。因此,研究得出结论,与传统方法相比,空间约束数据驱动方法在区分商业地产子市场方面更为有效。
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引用次数: 0
EVALUATION OF URBAN LIVABILITY BASED ON SPATIAL DISTRIBUTION AND FUNCTIONAL RADIUS OF LAND USES 根据土地用途的空间分布和功能半径评估城市宜居性
IF 2.7 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-12-18 DOI: 10.3846/ijspm.2023.20580
Sarfaraz Hashemkhani Zolfani, Seyed Mostafa Hedayatnezhad Kashi, J. Antuchevičienė
The present research has evaluated the spatial distribution and functional radius of land uses in the central district of Tehran city using objective and subjective methods. The findings showed; Land uses have a directional pattern with random distribution and a cluster. The functional radius also indicates a lack of desirable access for residents to land uses. On the other hand, the lack of per capita confirms the results of the functional radius of the land uses. Because the district is facing a per capita shortage in all uses and functional scales. The results of subjective evaluations also showed that residents lack ease of access to land uses. Also, the optimal access to land uses from the residents’ perspectives has been contrary to the standards of urban development plans. What has been quite evident is that spatial injustice in the distribution of land uses and the presence of disparities in access to land uses have had a negative impact on the livability of the district. Our results underscore the importance of a comprehensive examination of livability based on the spatial justice of land uses. This necessitates simultaneous attention to distribution patterns, functional radii of land uses, and the involvement of residents’ perceptions of that space.
本研究采用客观和主观方法对德黑兰市中心区土地用途的空间分布和功能半径进行了评估。研究结果表明:土地使用具有随机分布和集群的定向模式。功能半径也表明居民缺乏理想的土地使用通道。另一方面,人均不足也证实了土地使用功能半径的结果。因为该区在所有用途和功能规模上都面临人均不足的问题。主观评价的结果也表明,居民缺乏获得土地用途的便利性。同时,从居民的角度来看,土地使用的最佳可达性也与城市发展规划的标准相悖。非常明显的是,土地用途分布的空间不公正和土地用途获取方面存在的差异对该地区的宜居性产生了负面影响。我们的研究结果凸显了根据土地用途的空间公正性全面考察宜居性的重要性。这就需要同时关注土地用途的分布模式、功能半径以及居民对该空间的感知。
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引用次数: 0
HOW DO DIFFERENT NOISE POLLUTION SOURCES AFFECT APARTMENT PRICES? 不同的噪声污染源对公寓价格有何影响?
IF 2.7 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-12-18 DOI: 10.3846/ijspm.2023.20563
R. Trojanek
The paper analysed the impact of different noise sources on the residential market. This research used the hedonic method in OLS, SAR and SEM models based on the data set containing geocoded 16,247 apartments in Poznan. Strong evidence was found that noise is negatively linked with apartment prices. The apartment prices were the most significantly influenced by railway noise – an increase of 1 dB above 55 dB causes a 1.79% decrease in the value of an apartment. For other noise sources, aviation noise had the most significant impact with a 0.59% decrease in value per dB, tram noise with a 0.32% decrease and road noise with a 0.12% decrease. The influence of different noise levels on apartments is not constant and does not assume a linear relationship. For road noise, noise below 60 dB and tram noise below 65 dB were statistically insignificant. This may indicate that these noise levels are acceptable and are compensated by better access to public roads or urban transport.
本文分析了不同噪声源对住宅市场的影响。该研究在 OLS、SAR 和 SEM 模型中使用了享乐主义方法,数据集包含波兹南 16,247 套公寓的地理编码。研究发现,噪音与公寓价格呈负相关的有力证据。铁路噪声对公寓价格的影响最为明显--噪声每增加 1 分贝(55 分贝以上),公寓价格就会下降 1.79%。对于其他噪声源,航空噪声的影响最大,每增加 1 分贝,公寓价值下降 0.59%;电车噪声下降 0.32%;公路噪声下降 0.12%。不同噪音水平对公寓的影响不是恒定的,也不是线性关系。就道路噪音而言,低于 60 分贝的噪音和低于 65 分贝的电车噪音在统计上并不显著。这可能表明,这些噪音水平是可以接受的,并且可以通过更好的公共道路或城市交通得到补偿。
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引用次数: 0
EVADING DANGER: THE CRISIS IMPACT FRAMEWORK FOR REAL ESTATE 规避危险:房地产危机影响框架
IF 2.7 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-12-07 DOI: 10.3846/ijspm.2023.20444
Lassi Tähtinen, S. Toivonen, A. Rashidfarokhi
With continuing urbanisation, real estate (RE) has become increasingly important in crisis management. The field of crisis research is still fragmented, especially in the RE context and focuses on the retrospective analysis of single crisis events. This qualitative, futures studies–based paper aims to build a more holistic, foresight-driven understanding of how diverse crises affect RE. It identifies 128 possible future crises from a societal perspective and adopts a novel method in the field, the Futures Wheel, to collect the views of 179 practicing and academic experts via 58 multidisciplinary workshops to analyse the impacts of the identified crises. From this analysis emerged the Crisis Impact Framework for Real Estate, which includes 23 impact themes that synthesise the variety of direct and indirect crisis impacts on RE’s hard elements (e.g. the physical condition of materials) and soft elements (e.g. economic value changes). This study contributes an integrated and foresight-driven perspective to the existing research literature. The framework can assist RE market participants in preparing and assessing critical elements of RE before, during and after crisis impacts have manifested and can help spatial planners, investors and RE managers to reflect in a more multidimensional manner on their vulnerabilities and crisis preparedness.
随着城市化进程的不断推进,房地产在危机管理中变得越来越重要。危机研究领域仍然是碎片化的,特别是在RE背景下,侧重于对单一危机事件的回顾性分析。这篇定性的、基于未来研究的论文旨在对不同危机如何影响可再生能源建立一个更全面、更有远见的理解。它从社会角度确定了128个可能的未来危机,并采用了该领域的一种新方法——未来之轮(futures Wheel),通过58个多学科研讨会收集179名实践和学术专家的观点,以分析已确定的危机的影响。从这一分析中出现了房地产危机影响框架,其中包括23个影响主题,这些主题综合了对可再生能源硬要素(例如材料的物理状况)和软要素(例如经济价值变化)的各种直接和间接危机影响。本研究为现有的研究文献提供了一个综合的、前瞻性的视角。该框架可以帮助可再生能源市场参与者在危机影响显现之前、期间和之后准备和评估可再生能源的关键要素,并可以帮助空间规划者、投资者和可再生能源管理者以更多维的方式反思其脆弱性和危机准备。
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引用次数: 0
HOUSING TYPES, POPULATION ATTRIBUTES AND THE DEVELOPMENT PATH OF HOUSING IN LARGE CITIES – A CASE STUDY OF ZHENGZHOU, CHINA 大城市的住房类型、人口属性与住房发展路径--中国郑州案例研究
IF 2.7 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-12-07 DOI: 10.3846/ijspm.2023.20425
Zhifeng Shen, Jing Li, A. Siraj, Shilpa Taneja, Zhihui Li
Large-city housing costs are commonly attributed to excessive investment or financialization of the property market. The primary cause of housing issues is the imbalance between housing supply and demand. In the context of the urban housing market, the dynamic matching of housing supply and population type plays a crucial role in promoting equilibrium, maximizing the effectiveness of the market’s long-term mechanism, and preserving the coordination and stability of the market. To illustrate this point, the paper analyzes the impact of different attributes of population on housing demand from the perspective of dynamic matching between population attributes and housing types. Taking Zhengzhou City in Henan Province as an example, we consider the relationship between population attributes and housing types in the past, construct a theoretical model of population and housing type and anticipate the future supply scale of various housing kinds. Ultimately, our findings provide a theoretical justification for curbing excessive financialization and housing bubbles in large cities. Furthermore, we propose a practical method for urban housing to return to the essence of life from the perspective of matching housing supply and demand.
大城市的住房成本通常归因于房地产市场的过度投资或金融化。住房问题的主要原因是住房供需失衡。在城市住房市场背景下,住房供给与人口类型的动态匹配对于促进均衡、最大化市场长效机制的有效性、保持市场的协调性和稳定性具有至关重要的作用。为了说明这一点,本文从人口属性与住房类型动态匹配的角度分析了人口不同属性对住房需求的影响。以河南省郑州市为例,考虑过去人口属性与住房类型的关系,构建了人口与住房类型的理论模型,并对未来各类住房的供应规模进行了预测。最终,我们的研究结果为抑制大城市过度金融化和房地产泡沫提供了理论依据。进而,从住房供需匹配的角度出发,提出了城市住房回归生活本质的实践方法。
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引用次数: 0
Organizational Structure and Implementation of Strategic Plans: A Case Study of Etisalat in UAE 组织结构与战略计划的实施:以阿联酋电信为例
4区 管理学 Q3 MANAGEMENT Pub Date : 2023-11-14 DOI: 10.53819/81018102t5287
Organizational structure refers to the formal framework of roles, responsibilities, and relationships within an organization. It defines the hierarchy, reporting lines, and decision-making processes that shape how work is carried out and how goals are achieved. An effective organizational structure is crucial for the successful implementation of strategic plans as it ensures efficient coordination, resource allocation, and alignment of efforts. The implementation of strategic plans involves translating strategic objectives into actionable steps and initiatives. It requires clear communication, effective leadership, and the mobilization of resources. Implementation involves setting priorities, assigning responsibilities, and establishing performance measures to track progress towards strategic goals. A well-defined organizational structure provides the framework for executing these tasks and enables the organization to respond to challenges and opportunities in a coordinated and efficient manner. The research findings indicate that Etisalat has made efforts to align its hierarchical organizational structure with its strategic goals. The clear lines of authority and accountability have facilitated efficient decision-making and resource allocation for strategic initiatives. Regular evaluations allow the organization to identify areas of improvement, make necessary adjustments, and ensure strategic alignment. The study concluded that organizational structure has enabled cross-functional collaboration and coordination, facilitating the implementation of innovative services and infrastructure projects. The company has effectively communicated its strategic objectives to stakeholders, resulting in partnerships, regulatory support, and customer satisfaction. The study recommended that Etisalat should focus on fostering flexibility and adaptability within its hierarchical organizational structure which can be achieved by implementing agile methodologies and creating cross-functional teams that can respond quickly to market changes and emerging trends. Etisalat should strengthen its performance monitoring and evaluation mechanisms to ensure the effective implementation of strategic plans. Keywords: Organizational Structure, Implementation, Strategic Plans, UAE
组织结构是指组织中角色、职责和关系的正式框架。它定义了层次结构、报告线和决策过程,这些过程塑造了工作的执行方式和目标的实现方式。有效的组织结构对于战略计划的成功实施至关重要,因为它确保了有效的协调、资源分配和努力的一致性。战略计划的实施涉及将战略目标转化为可操作的步骤和举措。它需要明确的沟通、有效的领导和资源的调动。实施包括设置优先级、分配责任和建立绩效度量来跟踪实现战略目标的进展。良好定义的组织结构为执行这些任务提供了框架,并使组织能够以协调和有效的方式响应挑战和机遇。研究结果表明,阿联酋电信已经努力使其分层组织结构与其战略目标保持一致。权力和责任的明确界限促进了战略倡议的有效决策和资源分配。定期评估允许组织识别改进的领域,做出必要的调整,并确保战略一致性。该研究的结论是,组织结构促进了跨职能的协作和协调,促进了创新服务和基础设施项目的实施。公司已有效地将其战略目标传达给利益相关者,从而形成合作伙伴关系、监管支持和客户满意度。该研究建议,阿联酋电信应注重在其分层组织结构中培养灵活性和适应性,这可以通过实施敏捷方法和创建能够快速响应市场变化和新趋势的跨职能团队来实现。阿联酋电信应加强其绩效监测和评价机制,以确保战略计划得到有效执行。关键词:组织结构,实施,战略计划,阿联酋
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引用次数: 0
Bank Credit Scheme Management and Success of Business Projects Financed by Banks in Rwanda; A Case Study of Bank of Kigali 卢旺达银行信贷计划管理与银行融资商业项目的成功基加利银行案例研究
4区 管理学 Q3 MANAGEMENT Pub Date : 2023-11-14 DOI: 10.53819/81018102t5285
The study sought to investigate the influence of bank credit scheme management in Kigali on the success of business projects filed by borrowers. It focused on examining the loan processes that lead to project success and identifying obstacles that impede it. The study was driven by three specific objectives: to determine the impact of credit appraisal on the success of business projects, to measure the influence of credit risk control, and to assess the effect of debt collection policy on project success. To accomplish these goals, the study adopted a descriptive case study design, employing both qualitative and quantitative methods to gain comprehensive insights. The study encompassed a population of 14,856, with a sample size of 95 respondents selected through a comprehensive sampling technique. Data collection was executed using questionnaires and unstructured interviews, with the Scientific Package for Social Science (SPSS) earmarked for data analysis using mean, standard deviation, and correlation coefficients. The study results indicated a significant consideration of respondent suggestions and inputs in financial statement lending and operating cash flow assumptions. The updated variables reflected a short to medium-term operating cash burn in the bank as per the financed projects. A strong correlation was found between credit appraisal and the success of business projects, evidenced by a Pearson correlation of 0.917** and a p-value of 0.000, significantly below the standard significance level of 0.01. This suggests that credit appraisal is a critical factor for the success of business projects financed by banks in Rwanda. The study recommended that the management should fortify financial statement lending and update operating cash flow assumptions regularly to mirror changing variables. Additionally, management should comprehend the probability of loss due to a borrower's failure by involving in participative budgeting and engaging in the credit preparation process to mitigate potential losses. The study also recommends prioritizing and improving credit appraisal processes to ensure thorough evaluation of loan applicants, strengthening debt collection policies to reduce default rates, and fostering a culture of continuous improvement and collaboration among banks in Rwanda. Additionally, it suggests a review of credit risk control practices to align them with the specific needs of businesses in the region Keywords: Bank Credit, Scheme Management, Success of Business Projects, Bank of Kigali, Rwanda
这项研究试图调查基加利银行信贷计划管理对借款人提交的商业项目成功的影响。它侧重于检查导致项目成功的贷款流程,并确定阻碍项目成功的障碍。这项研究有三个具体目标:确定信用评估对商业项目成功的影响,衡量信用风险控制的影响,评估债务催收政策对项目成功的影响。为了实现这些目标,本研究采用了描述性案例研究设计,采用定性和定量方法来获得全面的见解。该研究涵盖了14,856人,通过综合抽样技术选择了95名受访者。数据收集采用问卷调查和非结构化访谈,使用社会科学科学软件包(SPSS)专门用于使用平均值,标准差和相关系数进行数据分析。研究结果表明,在财务报表贷款和经营性现金流量假设中,受访者的建议和投入得到了重要考虑。更新后的变量反映了银行按融资项目短期到中期的经营性现金消耗情况。信用评价与商业项目成功之间存在较强的相关性,Pearson相关系数为0.917**,p值为0.000,显著低于0.01的标准显著性水平。这表明信贷评估是卢旺达银行资助的商业项目取得成功的一个关键因素。该研究建议管理层应加强财务报表贷款,并定期更新经营现金流量假设,以反映不断变化的变量。此外,管理层应该通过参与预算和参与信贷准备过程来了解由于借款人失败而造成损失的可能性,以减轻潜在的损失。该研究还建议优先考虑和改进信贷评估程序,以确保对贷款申请人进行全面评估,加强债务催收政策,以降低违约率,并在卢旺达的银行之间培养持续改进和合作的文化。此外,报告建议对信贷风险控制做法进行审查,使其与该地区企业的具体需求保持一致。关键词:银行信贷,计划管理,商业项目成功,基加利银行,卢旺达
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引用次数: 0
Balanced Scorecard Model and Organization Performance in Rwanda 平衡计分卡模式与卢旺达的组织绩效
4区 管理学 Q3 MANAGEMENT Pub Date : 2023-11-14 DOI: 10.53819/81018102t5288
The purpose of this research was to examine the effect of the balanced scorecard model on organization performance in Rwanda, specifically focusing on a private institution of higher learning. The study assessed the impact of considering the financial perspective on the organization's performance, investigated the influence of the customer perspective on performance, explored the impact of the learning and growth perspective on performance, and determined the influence of internal process analysis on the organization's performance. Both descriptive and correlational research designs were used. The target population consisted of 150 employees, and 109 were selected randomly using basic random sampling methods. Inferential statistics, including correlation and regression analysis, were employed to determine the relationship between independent and dependent variables. Descriptive statistics, such as frequency, percentage, mean, and standard deviation, were used for variables and constructs. The results were presented in tables, and the research followed ethical guidelines throughout the study process. The correlation analysis revealed strong positive correlations between the financial perspective and organization performance (r = 0.770**, p = 0.000) and between the customer perspective and organization performance (r = 0.819**, p = 0.000). Learning and growth showed a moderate positive correlation (r = 0.617**, p = 0.000), and internal process analysis had a moderate positive correlation (r = 0.691**, p = 0.000). Since the p-values for all four variables were <0.01, the correlations were statistically significant, leading to the rejection of the null hypotheses. The findings from the regression analysis indicated that the R Square value was 0.693, with the adjusted R Square at 0.680 when organization performance was regressed against independent variables. In conclusion, the study found that an organization's performance is positively impacted by the implementation of a balanced scorecard model. The study recommends that organizations, particularly those in the private higher education sector in Rwanda, should consider adopting and implementing the balanced scorecard model as a strategic management tool. Organizational management should adopt sustainable customer relationship strategies to improve their perception. The study also recommends continuous internal processes analysis such as customer complain analysis, timely customer feedback consideration and compliance to regulatory bodies to improve the decision-making processes. Keywords: Financial perspective, Customer perspective, Learning and growth perspective, Internal processes perspective and Performance
本研究的目的是检验平衡计分卡模型对卢旺达组织绩效的影响,特别关注一所私立高等教育机构。本研究评估了考虑财务视角对组织绩效的影响,调查了顾客视角对绩效的影响,探讨了学习和成长视角对绩效的影响,确定了内部过程分析对组织绩效的影响。描述性和相关性研究设计均被采用。目标人群为150名员工,其中109人采用基本随机抽样方法随机抽取。推论统计包括相关分析和回归分析来确定自变量和因变量之间的关系。描述性统计,如频率、百分比、平均值和标准差,用于变量和结构。结果以表格形式呈现,整个研究过程都遵循了伦理准则。相关分析显示,财务视角与组织绩效之间存在显著正相关(r = 0.770**, p = 0.000),客户视角与组织绩效之间存在显著正相关(r = 0.819**, p = 0.000)。学习与成长呈中等正相关(r = 0.617**, p = 0.000),内部过程分析呈中等正相关(r = 0.691**, p = 0.000)。由于所有四个变量的p值均为<0.01,因此相关性在统计上显著,导致拒绝原假设。回归分析结果表明,组织绩效对自变量进行回归时,R平方值为0.693,调整后的R平方值为0.680。综上所述,本研究发现平衡计分卡模型的实施对组织的绩效有积极的影响。研究报告建议各组织,特别是卢旺达私立高等教育部门的组织,应考虑采用和执行平衡计分卡模式,作为战略管理工具。组织管理应采用可持续的客户关系策略,以提高他们的感知。该研究还建议持续的内部流程分析,如客户投诉分析,及时的客户反馈考虑和遵守监管机构,以改善决策过程。关键词:财务视角、客户视角、学习与成长视角、内部流程视角和绩效
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引用次数: 0
Differentiation Strategy and Performance of Fast Moving Consumer Goods (FMCG) Firms. A study of Godrej Consumer Products in India. 快速消费品(FMCG)企业的差异化战略与绩效。Godrej消费品在印度的研究。
4区 管理学 Q3 MANAGEMENT Pub Date : 2023-11-14 DOI: 10.53819/81018102t5286
Differentiation strategy is a strategic approach adopted by firms to create unique and distinct offerings in the market. It involves developing and promoting unique features, benefits, and value propositions that set the firm apart from competitors. The success of a differentiation strategy is measured by its impact on the firm's performance indicators such as market share, profitability, and customer loyalty. Effective differentiation enables firms to command premium pricing, attract and retain customers, and gain a competitive advantage. Continuous innovation, brand positioning, customer-centricity, and market research are key elements in implementing a successful differentiation strategy. The study used the descriptive research design. The target population was 40 heads of departments in Godrej Consumer Products firm in India.  The study did sampling of 30 respondents that were selected from the target population of 40 heads of departments in Godrej Consumer Products firm in India. The collection of the data was done using questionnaires. The study concluded that GCPL's differentiation strategy has proven effective in creating a distinct identity for their products. The company's emphasis on continuous product innovation and understanding of consumer needs has allowed them to develop unique offerings that cater to specific segments. The ability to command premium pricing, capture market share, and consistently deliver revenue growth and profitability indicates the strength of the differentiation approach. The study recommended that the firm should conduct regular market research and gather consumer insights which will help in identifying emerging trends and unmet needs, allowing GCPL to develop innovative offerings that resonate with target consumers. The company should focus on strengthening product innovation, enhancing brand positioning and communication, expanding regional customization, embracing digital transformation, fostering sustainability, and fostering collaboration and partnerships. This will help in solidifying its market position, attracting and retaining loyal consumers, and navigate the evolving FMCG landscape with success. Keywords: Differentiation Strategy, Performance, FMCG Firms, India
差异化战略是企业在市场上创造独特和独特产品的一种战略方法。它包括开发和推广独特的功能、利益和价值主张,使公司与竞争对手区别开来。差异化战略的成功是通过其对公司绩效指标(如市场份额、盈利能力和客户忠诚度)的影响来衡量的。有效的差异化使企业能够掌握溢价定价,吸引和留住客户,并获得竞争优势。持续创新、品牌定位、以客户为中心和市场研究是实施成功差异化战略的关键要素。本研究采用描述性研究设计。目标人群是印度Godrej消费品公司的40位部门负责人。该研究对30名受访者进行了抽样调查,这些受访者是从印度Godrej消费品公司40个部门负责人的目标人群中选出的。数据的收集是通过问卷调查完成的。该研究的结论是,GCPL的差异化战略已被证明是有效的,为他们的产品创造了独特的身份。该公司强调持续的产品创新和对消费者需求的理解,使他们能够开发出迎合特定细分市场的独特产品。掌握溢价定价、获取市场份额以及持续实现收入增长和盈利能力的能力表明了差异化方法的优势。该研究建议公司应定期进行市场调查并收集消费者见解,这将有助于确定新兴趋势和未满足的需求,使GCPL能够开发与目标消费者产生共鸣的创新产品。公司应注重加强产品创新,加强品牌定位和传播,扩大区域定制,拥抱数字化转型,促进可持续发展,促进协作和伙伴关系。这将有助于巩固其市场地位,吸引和留住忠实的消费者,并在不断变化的快速消费品领域取得成功。关键词:差异化战略;绩效;快消品企业
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引用次数: 0
期刊
International Journal of Strategic Property Management
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