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Pengaruh Promosi dan Inovasi Produk Terhadap Minat Beli Honda Scoopy (Studi Kasus Pada PT. Tunas Dwipa Matra Diwek, Jombang) 产品推广和创新对购买本田的兴趣的影响(对PT. pepper Matra的案例研究)
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.352
Dwi Agustin, None Rohmad Prio Santoso
The purpose of this research is to understand and provide an understanding regarding the influence of promotion and product innovation on buying interest of Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. This study applies a quantitative approach. This study utilizes a saturated sample to sample the entire population, which consists of 68 respondents. Studies show that: (1) Promotion has a positive and significant influence on the intention to buy a Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. (2) Product innovation has a positive and significant influence on the intention to buy a Honda Scoopy at PT Tunas Dwipa Matra Diwek, Jombang. (3) Product Promotion and Innovation simultaneously have a positive and significant influence on the intention to buy Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang.
本研究的目的是了解和提供关于促销和产品创新对本田scoop在PT. Tunas Dwipa Matra Diwek, Jombang的购买兴趣的影响。本研究采用定量方法。本研究采用饱和样本对整个人口进行抽样,其中包括68名受访者。研究表明:(1)促销对中邦PT. Tunas Dwipa Matra Diwek的本田scoop购买意愿有正向显著影响。(2)产品创新对中邦PT Tunas Dwipa Matra Diwek的本田Scoopy购买意愿有正向显著影响。(3)产品推广与创新同时对本田scoop在PT. Tunas Dwipa Matra Diwek, Jombang. 的购买意愿有正向显著影响;
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引用次数: 0
Pengaruh Kualitas Pelayanan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Kredit Di PT. BPR Panji Aronta Bareng Jombang 服务质量与客户满意度对PT. BPR旗号Aronta的信用额度的影响
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.331
Yuni Febrianti putri, None Tony Seno Aji, None Winaika Irawati
Mengetahui mutu pelayanan pada bank tersebut perlu dilakukan agar mengetahui juga kepuasan dan kesetiaan nasabah beberapa penelitian telah menunjukkan bahwa mutu pelayanan berhubungan dengan kepuasan dan kesetiaan nasabah penelitian ini bertujuan untuk menggali kepuasan pelanggan di PT BPR Panji aronta penelitian ini menggunakan metode penelitian kuantitatif dan jumlah sampel yang digunakan 117 nasabah dengan menggunakan teknik pengambilan dan probability sampling teknik pengumpulan data menggunakan kuesioner. hasil dari penelitian ini menunjukkan bahwa 1. mutu pelayanan berpengaruh positif terhadap persediaan pelanggan pada PT BPR Panji aronta dengan Jombang 2. kepuasan nasabah berpengaruh positif terhadap kesediaan nasabah pada PT. BPR. Panji Aronta Bareng Jombang 3.mutu pelayanan dan kepuasan nasabah secara bersama-sama berpengaruh positif terhadap kesetiaan nasabah. Kata kunci: Kualitas pelayanan, Kepuasan Nasabah, dan Loyalitas Nasabah.
了解在银行需要做服务的质量,使了解也满意和忠诚一些研究已经表明,服务质量与客户满意度和本研究旨在挖掘客户的忠诚客户满意度的旗帜在PT BPR aronta这项研究使用定量研究方法和使用的样本数量117检索技术和客户probability采样数据收集技术使用问卷调查。这项研究的结果表明服务质量对客户的PT BPR标准aronta与Jombang 2的库存产生了积极的影响。客户满意度对他们对PT. BPR的意愿有积极的影响。Aronta和Jombang 3的旗帜。服务质量和客户满意度共同影响客户的忠诚。关键词:服务质量、客户满足和客户忠诚。
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引用次数: 0
PENGARUH DANA PIHAK KETIGA DAN PENDAPATAN MARGIN TERHADAP PEMBIAYAAN MURABAHAH (STUDI PERBANKAN SYARIAH) 第三方资金和保证金收入对MURABAHAH融资的影响(伊斯兰银行研究)
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.321
None Hairani winarti, None Putri Zahrani Purba, None Dinda Ayu Kartika, None Titi Syahfitri Pane
This research is motivated by the ability of Islamic commercial banks to collect funds from the public to be channeled back to customers in the form of financing, where third party funds are one of the largest sources that can be collected by banks, so that these third party funds can affect the amount of financing to be distributed . Murabahah financing is the most popular financing in both Islamic banks in Indonesia and Islamic banks in the world, and also the effect of margin income because the higher the margin income received, the banks will indirectly increase the amount of murabahah financing because this is related to good performance. The research method used is a quantitative research method, with a sampling technique using purposive sampling with 44 research samples. The type of data used is secondary data in the form of BUS quarterly financial reports for the 2017-2019 period which are accessed and retrieved through the official website of each bank. The data analysis used is the classical assumption test, multiple linear regression analysis, t test, F test, coefficient of determination and path analysis.
这项研究的动机是伊斯兰商业银行有能力从公众那里收集资金,然后以融资的形式回馈给客户,其中第三方资金是银行可以收集的最大来源之一,因此这些第三方资金可以影响要分配的融资额。Murabahah融资是印尼伊斯兰银行和世界伊斯兰银行最流行的融资方式,也是保证金收入的影响,因为获得的保证金收入越高,银行会间接增加Murabahah融资的金额,因为这与良好的业绩有关。研究方法采用定量研究方法,采用有目的抽样的抽样技术,共44个研究样本。使用的数据类型为辅助数据,以BUS 2017-2019年季度财务报告的形式,通过各银行的官方网站进行访问和检索。数据分析采用经典假设检验、多元线性回归分析、t检验、F检验、决定系数和通径分析。
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引用次数: 0
PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. AMIGDALA KARYA PEDIA MOJOKERTO 工作动机和环境对百科全书MOJOKERTO PT. amigdhan员工工作效率的影响
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.382
None Muhammad Syamsudin Al Ghifari, None Mahfudiyanto
This study aims to determine the effect of work motivation and work environment on the work productivity of employees of PT. Amygdala by Pedia Mojokerto. The method used in this study is quantitative research. The population in this study amounted to 40 respondents, with a sampling technique using a saturated sample that used all production employees as samples. The results of the study show that: (1) Motivation has a effect on the work productivity of PT. Amigdala Karya Pedia Mojokerto; (2) The work environment has a effect on the work productivity of employees of PT. Amigdala Karya Pedia Mojokerto; and (3) Work motivation and work environment have a effect on the work productivity of employees of PT. Amygdala by Pedia Mojokerto.
本研究旨在通过Pedia Mojokerto确定工作动机和工作环境对PT. Amygdala员工工作效率的影响。本研究采用的方法是定量研究。本研究的人口总数为40人,采用饱和抽样技术,以所有生产员工为样本。研究结果表明:(1)动机对PT. Amigdala Karya Pedia Mojokerto的工作效率有影响;(2)工作环境对PT. Amigdala Karya Pedia Mojokerto员工的工作效率有影响;(3)工作动机和工作环境对PT. Amygdala员工的工作效率有影响。
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引用次数: 0
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN DI CV HASTANINGRAT JOMBANG 领导和工作环境对员工工作满意度的影响
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.392
None Al ‘ izzahtu Amalia, None Lik Anah
This study aims to determine the effect of leadership and work environment on employee job satisfaction at CV Hastaningrat Jombang. The method used in this study is a quantitative research method. The population in this study were 36 respondents. The sampling technique is to use a saturated sample technique which makes the entire popuilation as a samplei. Thei reisuilts of thei stuidy show that: (1) Leiadeirship partially has a positivei and significant eiffeict on job satisfaction variableis at CV Hastaningrat Jombang, (2) Work einvironmeint has a significant eiffeict on job satisfaction variableis at CV Hastaningrat Jombang, (3) Leiadeirship and work einvironmeint simuiltaneiouisly havei an eiffeict significant to thei job satisfaction variablei at CV Hastaningrat Jombang
本研究旨在确定领导和工作环境对中邦公司员工工作满意度的影响。本研究采用的方法是定量研究方法。研究对象为36人。抽样技术是采用饱和抽样技术,使整个人口作为一个样本。他们的研究结果表明:(1)领导对中职员工的工作满意度变量有部分正向显著影响;(2)工作环境对中职员工的工作满意度变量有显著影响;(3)领导和工作环境同时对中职员工的工作满意度变量有显著影响
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引用次数: 0
Pengaruh Customer Relationship Management Dan Brand Image Terhadap Patient Satisfaction Di Klinik Pratama Aulia 1 Jombang 客户关系管理和品牌形象对 Pratama Aulia 1 Clinic Jombang 病人满意度的影响
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.329
Putri Rahayu, None Lilis Sugi Rahayu Ningsih
Mebangun customer relationship management dan brand image sebagai upaya peningkatan patient satisfaction. Klinik Pratama Aulia 1 Jombang menerapkan customer relationship management dengan membudayakan sapa dan senyum serta menerapkan brand image yang baik sesuai dengan falsafah perusahaan. Penelitan ini bertujuan untuk mengetahui pengaruh customer relationship management dan brand image terhadap patient satisfaction di Klinik Pratama Aulia 1 Jombang. Penelitian ini berfokus pada pasien rawat jalan di Klinik Pratama Aulia 1 Jombang. Metode yang digunakan pada penelitian ini adalah metode penelitian kuantitatif dan jumlah sampel yang digunakan sebanyak 125 pasien dengan menggunakan teknik pengambilan nonprobility sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan uji kualitas data, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis. Hasil penelitian memperlihatkan bahwa (1) customer relationship management berpengaruh positif dan signifikan terhadap patient satisfaction di Klinik Pratama Aulia 1 Jombang (2) brand image berpengaruh positif dan signifikan terhadap patient satisfaction di Klinik Pratama Aulia 1 Jombang (3) customer relationship management dan brand image berpengaruh positif dan simultan terhadap kepuasan pasien di Klinik Pratama Aulia 1 Jombang.
建立客户关系管理和品牌形象是为了增加病人的满意度。初级诊所Aulia 1 Jombang应用客户关系管理,坦率地问候和微笑,根据公司的哲学进行良好的品牌形象。这项研究的目的是确定客户关系管理和品牌形象对小学Aulia 1 Jombang诊所满足病人的影响。这项研究的重点是奥利亚1琼邦初级诊所的门诊病人。本研究采用的方法是定量研究方法和使用125名患者采用不可能采样技术使用的样本数量。数据收集技术采用问卷调查。数据分析技术使用数据质量测试、经典假设测试、多元线性回归分析和假设测试。研究结果表明,(1)客户关系管理对病人的积极而显著影响基层诊所satisfaction奥利亚1,形似(2)品牌形象积极而显著影响基层诊所的病人satisfaction奥利亚1,形似(3)客户关系管理和品牌形象有积极的影响,同时对基层诊所的病人满意度奥利亚1,形似。
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引用次数: 0
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Busana Muslim Pada Member Rabbani Jombang 品牌形象和产品对穆斯林服装购买决定的影响与Rabbani Jombang
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.327
Indah Nur Azizah, None Lilis Sugi Rahayu Ningsih
Brand Image or can be called Brand Image is a perception of a brand Brand about the brand associated with brand associations that appear in the minds of consumers. One of the factors that can affect the brand image of a company's product is quality. Quality related to product quality offered by manufacturers with a particular brand. The purpose of this study was to determine whether brand image and product quality variables significantly influence purchasing decisions of Rabbani members in the city of Jombang. This research uses quantitative research using descriptive statistics, validity test, reliability test, classic assumption test, partial and simultaneous hypothesis test, and coefficient of determination with the help of the IBM SPSS Statistics 20 program. The number of samples is 110 Rabbani members in Jombang. Data collection uses a non-probability sampling technique by means of purposive sampling. Data collection was carried out by distributing questionnaires. The results showed that (1) brand image has an effect on purchasing decisions (2) product quality has an effect on purchasing decisions (3) brand image and product quality has an influence on purchasing decisions. Keywords: Brand Image, Buying Decision, Product Quality
品牌形象或可称为品牌形象,是消费者心目中出现的与品牌相关的品牌对品牌的感知。影响公司产品品牌形象的因素之一是质量。质量与特定品牌制造商提供的产品质量有关。本研究的目的是确定品牌形象和产品质量变量是否显著影响中邦市拉巴尼成员的购买决策。本研究采用描述性统计、效度检验、信度检验、经典假设检验、部分假设和同时假设检验、决定系数等定量研究方法,借助于IBM SPSS statistics 20程序。样本数量为中邦拉巴尼成员110人。数据采集采用目的性抽样的非概率抽样技术。数据收集是通过发放问卷进行的。结果表明:(1)品牌形象对购买决策有影响;(2)产品质量对购买决策有影响;(3)品牌形象和产品质量对购买决策有影响。 关键词:品牌形象,购买决策,产品质量
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 Keywords: Brand Image, Buying Decision, Product Quality","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Strategi Promosi dan Fasilitas terhadap Minat Berkunjung Objek Wisata Pemandian Pandan sili Desa.Ngampungan Kec.Bareng Kab.Jombang 推广策略和设施对参观村庄旅游景点的兴趣的影响。Ngampungan早起。一起Kab。形似
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.335
Sri Wahyuningsih, None Rohmad Prio Santoso
Tujuan penelitian ini adalah untuk mengetahui dampak strategi pemasaran terhadap preferensi wisatawan ke Objek Wisata Pemandian Pandan Sili di Desa Ngampungan, Kabupaten Bareng Jombang. pendekatan kuantitatif diterapkan dalam penelitian ini . lokasi pengambilan sampel aksidental dalam penelitian ini, yang menggunakan pendekatan sampling probabilitas .Hasil penelitian ini menyatakan bahwa: (1) Dampak strategi promosi pada Pemandian Pandan sili berdampak terhadap minat berkunjung (2) Fasilitas pada Pemandian Pandan sili berdampak positif dan signifikan untuk tujuan visitasi (3) rencana perbaikan dan fasilitas sekaligus berdampak signifikan terhadap tujuan visitasi Pemandian Pandan sili Desa. Ngampungan Kec.Bareng Kab.Jombang.Kata kuci: Strategi Prmosi, fasilitas, minat berkunjung.
本研究的目的是确定营销策略对游客偏好的影响,对庞德镇(jambang village)的一个度假胜地感兴趣。这项研究采用了定量方法。抽样地点aksidental在本研究中,使用概率抽样方法。这项研究的结果指出:(1)促销策略影响潘丹傻了澡堂影响参观设施;(2)对浴场的兴趣融合傻了积极和显著的影响(3)时候目的改善设施和重大影响计划目的时候澡堂潘丹傻了村庄。Ngampungan早起。kuci说:Prmosi策略,设施,探亲率。
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引用次数: 0
Pengaruh Profitabilitas, Ukuran Perusahaan, Tingkat Utang dan Kualitas Audit Terhadap Agresivitas Pajak 盈利能力、企业规模、债务水平和审计质量对税收积极性的影响
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.407
None Shinta, None Agus Sihono
This study aims to examine the effect of profitability, firm size, debt levels and audit quality on tax aggressiveness. This study used a purposive sampling method to collect secondary data samples from the annual reports of 18 food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) with a research period of 2020-2022. The analytical method used is multiple linear regression using the SPSS version 25 program. Tax aggressiveness is measured using the Effective Tax Rate (ETR), profitability is measured using Return On Assets (ROA), company size is measured by firm size, debt levels are measured using Debt Assets Ratio (DAR) and audit quality are measured using a dummy variable. The results of this study indicate that profitability and debt levels have a positive effect on tax aggressiveness, while firm size and audit quality have no effect on tax aggressiveness. The implications of this study ensure that the profits obtained by the company are not the result of tax aggressiveness.
本研究旨在探讨盈利能力、公司规模、债务水平和审计质量对税收侵略性的影响。本研究采用有目的抽样方法,从印度尼西亚证券交易所(IDX)上市的18家食品和饮料细分行业公司的年报中收集二次数据样本,研究期为2020-2022年。使用的分析方法是多元线性回归使用SPSS版本25程序。税收侵略性是用有效税率(ETR)来衡量的,盈利能力是用资产回报率(ROA)来衡量的,公司规模是用公司规模来衡量的,债务水平是用债务资产比率(DAR)来衡量的,审计质量是用虚拟变量来衡量的。本研究结果表明,盈利能力和债务水平对税收侵略性有正向影响,而公司规模和审计质量对税收侵略性没有影响。本研究的含义确保了公司获得的利润不是税收侵略性的结果。
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引用次数: 0
Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Konveksi Hijab CV.ZAM-ZAM Candimulyo Jombang 服务质量和产品质量对客户的简历对流忠诚度的影响。赞赞·卡梅莱奥·琼邦
Pub Date : 2023-09-25 DOI: 10.59024/jise.v1i4.359
None Muhammad Fadhli Robby Mukhtarom, None Lilis Sugi Rahayu Ningsih
Costumers’ have their own taste to buy something at somplace, beside when they found a product or a place that suits to their taste arises a desire to become customer that loyal to that product or a place . Object of this research is hijab convection CV.ZAM-ZAM Candimulyo Jombang. Purpose of this reseacrh is to know the effect of service quality and product quality on customer loyalty at hijab convection CV.ZA-ZAM Candimulyo Jombang This resecarh methode is kuantitative . The populations are customersrs who buy or booking at the hijab cnvection CV.ZAM-ZAM Candimulyo Jombang wich around 150 customers in a month with 30 respondens. Data analysised by statistic test helped by SPSS25. The results showed that factors that 1) the service quality has a partial effect on customer loyalty with value of 2.125 on partial test. 2) the product quality has a partial effect on customer loyalty with value of 2.993 on partial tes. 3) the service quality and product quality has a simultaneous effect on customer loyalty with value of 11.938 on simultaneous test.
消费者在某个地方购买东西有自己的品味,除了当他们发现适合自己品味的产品或地方时,就会产生成为忠诚于该产品或地方的客户的愿望。本研究对象为头巾对流CV。赞-赞-赞坎迪慕丽·钟邦。本研究的目的是了解服务质量和产品质量对头巾对流CV顾客忠诚度的影响。钟芳(Candimulyo jobang) 这种研究方法是定量的。这些人是在头巾兑换店购买或预订的顾客。在一个月内有150多名顾客和30名应答者。数据采用SPSS25辅助统计检验。结果表明:1)服务质量对顾客忠诚有部分影响,部分检验值为2.125;2)产品质量对顾客忠诚有部分影响,部分影响值为2.993。3)服务质量和产品质量对顾客忠诚的影响是同步的,同时测试值为11.938。
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 This resecarh methode is kuantitative . The populations are customersrs who buy or booking at the hijab cnvection CV.ZAM-ZAM Candimulyo Jombang wich around 150 customers in a month with 30 respondens. Data analysised by statistic test helped by SPSS25. The results showed that factors that 1) the service quality has a partial effect on customer loyalty with value of 2.125 on partial test. 2) the product quality has a partial effect on customer loyalty with value of 2.993 on partial tes. 3) the service quality and product quality has a simultaneous effect on customer loyalty with value of 11.938 on simultaneous test.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)
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