Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan kualitas produk terhadap kepuasan pelanggan di Nibras House Maxi Jombang. Penelitian ini berfokus pada Member di Nibras House Maxi Jombang. Metode yang digunakan pada penelitian ini adalah metode kuantitatif dan jumlah sampel yang digunakan sebanyak 92 responden dengan menggunakan teknik pengambilan probability sampling. Teknik pengambilan data menggunakan Kuisioner. Uji hipotesis menggunakan uji t, uji F, dan uji R². Hasil penelitian ini menunjukkan bahwa (1) Brand image berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Nibras House Maxi Jombang. (2) Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Nibras House Maxi Jombang. (3) Brand image dan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Nibras House Maxi Jombang.
Kata Kunci: Brand image, Kualitas produk, Kepuasan pelanggan.
本研究旨在探讨品牌形象和产品质量对Nibras House Maxi Jombang客户满意度的影响。这项研究集中在Nibras House Maxi Jombang的会员身上。本研究采用的方法是定量方法和样本数量，共有92名受访者采用概率采样技术。数据检索技术采用问卷调查。假设使用测试测试测试t, F, R²。这项研究的结果表明(1)品牌形象对Nibras House Maxi Jombang的客户满意度有积极而重要的影响。产品质量对Nibras House Maxi Jombang的客户满意度有积极而重要的影响。(3)品牌形象和产品质量对Nibras House Maxi Jombang的客户满意度有积极和显著的影响。& # x0D;关键词:品牌形象，产品质量，客户满意度。
{"title":"Pengaruh Brand Image dan Kualitas Produk Terhadap Kepuasan Pelanggan di Nibras House Maxi Jombang","authors":"Icha Salsabila, None Lilis Sugi Rahayu Ningsih","doi":"10.59024/jise.v1i4.336","DOIUrl":"https://doi.org/10.59024/jise.v1i4.336","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan kualitas produk terhadap kepuasan pelanggan di Nibras House Maxi Jombang. Penelitian ini berfokus pada Member di Nibras House Maxi Jombang. Metode yang digunakan pada penelitian ini adalah metode kuantitatif dan jumlah sampel yang digunakan sebanyak 92 responden dengan menggunakan teknik pengambilan probability sampling. Teknik pengambilan data menggunakan Kuisioner. Uji hipotesis menggunakan uji t, uji F, dan uji R². Hasil penelitian ini menunjukkan bahwa (1) Brand image berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Nibras House Maxi Jombang. (2) Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Nibras House Maxi Jombang. (3) Brand image dan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan di Nibras House Maxi Jombang. 
 Kata Kunci: Brand image, Kualitas produk, Kepuasan pelanggan.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mira Dzurrotun Nasikhah, None Lilis Sugi Rahayu Ningsih
Efforts to create consumer purchasing decisions, the company improves product quality and personal selling so that consumers feel satisfied in using the product and create interest in frozen food products Greetings. Gema Frozen Jombang Store implements product quality by maintaining product resilience and implementing personal selling by interacting directly with consumers. This research aims to determine the effect of Product Quality on Purchase Decisions at Gema Frozen Jombang Stores. This research focuses on consumers at Gema Frozen Jombang stores. The method used in this study is a quantitative research method and the number of samples used is 40 consumers using nonprobability sampling technique. Data collection techniques using a questionnaire. data analysis technique used is descriptive statistics, data quality test, classic assumption test, hypothesis testing and multiple linear regression analysis.
Thei results of this study indicate that (1) Product quality has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (2) Personal Selling has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (3) Product Quality and Personal Selling have a simultaneous effect on purchasing decisions at Gema Frozen Jombang Stores.
{"title":"PENGARUH KUALITAS PRODUK DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SALAM DI TOKO GEMA FROZEN JOMBANG","authors":"Mira Dzurrotun Nasikhah, None Lilis Sugi Rahayu Ningsih","doi":"10.59024/jise.v1i4.328","DOIUrl":"https://doi.org/10.59024/jise.v1i4.328","url":null,"abstract":"Efforts to create consumer purchasing decisions, the company improves product quality and personal selling so that consumers feel satisfied in using the product and create interest in frozen food products Greetings. Gema Frozen Jombang Store implements product quality by maintaining product resilience and implementing personal selling by interacting directly with consumers. This research aims to determine the effect of Product Quality on Purchase Decisions at Gema Frozen Jombang Stores. This research focuses on consumers at Gema Frozen Jombang stores. The method used in this study is a quantitative research method and the number of samples used is 40 consumers using nonprobability sampling technique. Data collection techniques using a questionnaire. data analysis technique used is descriptive statistics, data quality test, classic assumption test, hypothesis testing and multiple linear regression analysis.
 Thei results of this study indicate that (1) Product quality has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (2) Personal Selling has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (3) Product Quality and Personal Selling have a simultaneous effect on purchasing decisions at Gema Frozen Jombang Stores.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
None Hendra Setiawan, None Rahmad Daim Harahap, None Jamilah Ramadhan, None Lismayanti, None Puja My Lofenda, None Rehulina Zuhra Ginting
This study aims to analyze the ijarah system implemented by GrabBike drivers in Medan City related to the electric motorcycles used in their services. The research method used is a qualitative method conducted by direct observation, interviews with Grab drivers, and analysis of related documents. In Islam this economic system is referred to as ijarah, which means a contract of transfer of use rights to goods or services, through the payment of rent wages, without being followed by the transfer of ownership (ownership milkiyyah) of the goods themselves. The results showed that Grab has used the ijarah al-a'yan (muthlaqah) system as a rental method. In this ijarah system, the company rents electric motorbikes to drivers with a daily rental fee of Rp50,000.
{"title":"ANALISIS IMPLEMENTASI AKAD IJARAH PADA MOTOR ELECTRIC PERUSAHAAN GRAB DI KOTA MEDAN","authors":"None Hendra Setiawan, None Rahmad Daim Harahap, None Jamilah Ramadhan, None Lismayanti, None Puja My Lofenda, None Rehulina Zuhra Ginting","doi":"10.59024/jise.v1i4.301","DOIUrl":"https://doi.org/10.59024/jise.v1i4.301","url":null,"abstract":"This study aims to analyze the ijarah system implemented by GrabBike drivers in Medan City related to the electric motorcycles used in their services. The research method used is a qualitative method conducted by direct observation, interviews with Grab drivers, and analysis of related documents. In Islam this economic system is referred to as ijarah, which means a contract of transfer of use rights to goods or services, through the payment of rent wages, without being followed by the transfer of ownership (ownership milkiyyah) of the goods themselves. The results showed that Grab has used the ijarah al-a'yan (muthlaqah) system as a rental method. In this ijarah system, the company rents electric motorbikes to drivers with a daily rental fee of Rp50,000.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lina Ati Nurmaulida, None Lilis Sugi Rahayu Ningsih
The decision to subscribe to the internet network at PT. Garuda Media Telematics, consumers consider product quality and ratings to get satisfaction. The company uses a cable network system (Fiber Optic) which has a speed compared to ordinary cable, which means that it can transfer data at high speed and the cost of installation and operation is relatively low. The method used in this study is a quantitative research method. The population used was 100 respondents, then the number of samples used in this study were 80 customers in 1 hamlet area using nonprobability sampling technique. The collection of data used in this research are observation, interviews, documentation, and questionnaires. Data analysis techniques using data quality test, classic assumption test, multiple linear regression analysis and hypothesis testing.
The results of this study indicate that: (1) Product quality has no positive and significant effect on customer satisfaction at PT. Garuda Media Telematics Kec. With. (2) Customer Value indicates a positive and significant influence on customer satisfaction at PT. Garuda Media Telematics Kec. With. (3) Product Quality and Customer Value indicate that simultaneously have a positive and significant effect on customer satisfaction PT. Garuda Media Telematics Kec. Bareng.
Keywords: Product Quality, Customer Value, and Customer Satisfaction
决定订阅PT. Garuda Media Telematics的互联网网络，消费者考虑产品质量和收视率来获得满意。该公司使用的电缆网络系统(Fiber Optic)与普通电缆相比速度更快，这意味着它可以高速传输数据，并且安装和运营成本相对较低。本研究采用的方法是定量研究方法。本研究采用非概率抽样技术，以100名调查对象为样本，选取1个村庄地区的80名顾客作为样本。本研究采用观察法、访谈法、文献法和问卷法收集数据。使用数据质量检验、经典假设检验、多元线性回归分析和假设检验的数据分析技术。
本研究结果显示:(1)产品品质对鹰航传媒资讯科技有限公司顾客满意度无显著正向影响。与。(2)顾客价值对鹰航传媒远程信息服务有限公司顾客满意度有显著的正向影响。与。(3)产品质量和顾客价值同时对顾客满意度有显著的正向影响。Bareng强生# x0D;& # x0D;关键词:产品质量，顾客价值，顾客满意
{"title":"Pengaruh Kualitas Produk Dan Nilai Pelanggan Terhadap Kepuasan Pelanggan di PT. Garuda Media Telematika Desa Kebondalem Kec. Bareng","authors":"Lina Ati Nurmaulida, None Lilis Sugi Rahayu Ningsih","doi":"10.59024/jise.v1i4.330","DOIUrl":"https://doi.org/10.59024/jise.v1i4.330","url":null,"abstract":"The decision to subscribe to the internet network at PT. Garuda Media Telematics, consumers consider product quality and ratings to get satisfaction. The company uses a cable network system (Fiber Optic) which has a speed compared to ordinary cable, which means that it can transfer data at high speed and the cost of installation and operation is relatively low. The method used in this study is a quantitative research method. The population used was 100 respondents, then the number of samples used in this study were 80 customers in 1 hamlet area using nonprobability sampling technique. The collection of data used in this research are observation, interviews, documentation, and questionnaires. Data analysis techniques using data quality test, classic assumption test, multiple linear regression analysis and hypothesis testing.
 The results of this study indicate that: (1) Product quality has no positive and significant effect on customer satisfaction at PT. Garuda Media Telematics Kec. With. (2) Customer Value indicates a positive and significant influence on customer satisfaction at PT. Garuda Media Telematics Kec. With. (3) Product Quality and Customer Value indicate that simultaneously have a positive and significant effect on customer satisfaction PT. Garuda Media Telematics Kec. Bareng.
 
 Keywords: Product Quality, Customer Value, and Customer Satisfaction","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is to find out how the influence of promotion and price perceptions on purchasing decisions at Dewi Kahyangan Jombang Kitchen. Dewi Kahyangan Kitchen (DK Kitchen) Jombang is a restaurant located in Jombang district, East Java. In addition to serving a number of home cooking menus which can be said to be a general menu, Dewi Kahyangan Jombang Kitchen also serves various menus of processed chicken, duck and seafood which are very suitable to be enjoyed with familyyy, friends and co-workers. All data in this study were obtained from observations, interviews, and distributing questionnaires to direct consumers. This study uses a type of quantitative research using multiple linear regression analysis. The number of samples used is as many as 50 respondents who make transactions/payments at Dewi Kahyangan Jombang's Kitchen with the non-probability sampling method using saturated sampling techniques. Data analysis techniques used validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the analysis show that 1.) promotion has an effect on purchasing decisions. 2.) price perception has a positive and significant effect on purchasing decisions. 3.) Promotion and perceived price together (simultaneously) influence purchasing decisions at Dewi Kahyangan Jombang Kitchen
{"title":"PENGARUH PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA DAPUR DEWI KAHYANGAN JOMBANG","authors":"None Putri Mulya Agustinah, None Winaika Irawati","doi":"10.59024/jise.v1i4.357","DOIUrl":"https://doi.org/10.59024/jise.v1i4.357","url":null,"abstract":"This research is to find out how the influence of promotion and price perceptions on purchasing decisions at Dewi Kahyangan Jombang Kitchen. Dewi Kahyangan Kitchen (DK Kitchen) Jombang is a restaurant located in Jombang district, East Java. In addition to serving a number of home cooking menus which can be said to be a general menu, Dewi Kahyangan Jombang Kitchen also serves various menus of processed chicken, duck and seafood which are very suitable to be enjoyed with familyyy, friends and co-workers. All data in this study were obtained from observations, interviews, and distributing questionnaires to direct consumers. This study uses a type of quantitative research using multiple linear regression analysis. The number of samples used is as many as 50 respondents who make transactions/payments at Dewi Kahyangan Jombang's Kitchen with the non-probability sampling method using saturated sampling techniques. Data analysis techniques used validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the analysis show that 1.) promotion has an effect on purchasing decisions. 2.) price perception has a positive and significant effect on purchasing decisions. 3.) Promotion and perceived price together (simultaneously) influence purchasing decisions at Dewi Kahyangan Jombang Kitchen","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the influence of marketing mix on purchasing decisions. This research took the object of CV Zam Zam Candimulyo jombang. The type of research used is quantitative research, the population in this study is customers who buy or order hijab at CV Zam Zam Candimulyo jombang which ranges from 150 people per month with a sample of 60 people. The results showed (1) the influence of the product has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyojombang (2) the influence of price has a partial effect on the decision to purchase hijab on CV Zam Zam Candimulyo jombang (3) the influence of place has a partial influence on the decision to buy hijab on CV Zam Zam Candimulyo Jombang (4) the influence of promotion has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang (5) the influence of the marketing mix has a simultaneous and significant influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang.
{"title":"Pengaruh Bauran pemasaran terhadap keputusan pembelian hijab pada CV Zam Zam Candimulyo Jombang","authors":"Ahmad Rowaib Ramadani, None Rohmad Prio Santoso","doi":"10.59024/jise.v1i4.360","DOIUrl":"https://doi.org/10.59024/jise.v1i4.360","url":null,"abstract":"
 This study aims to determine the influence of marketing mix on purchasing decisions. This research took the object of CV Zam Zam Candimulyo jombang. The type of research used is quantitative research, the population in this study is customers who buy or order hijab at CV Zam Zam Candimulyo jombang which ranges from 150 people per month with a sample of 60 people. The results showed (1) the influence of the product has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyojombang (2) the influence of price has a partial effect on the decision to purchase hijab on CV Zam Zam Candimulyo jombang (3) the influence of place has a partial influence on the decision to buy hijab on CV Zam Zam Candimulyo Jombang (4) the influence of promotion has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang (5) the influence of the marketing mix has a simultaneous and significant influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang.
","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Student management is an arrangement or regulation of all activities related to students from entry to graduation. Student management aims to increase the effectiveness and efficiency of school services so that the knowledge, skills and attitudes of students develop through the channeling of aspirations, hopes and fulfillment of needs. One of the student management services is extracurricular activities, namely curricular activities carried out by students outside of class hours. This activity aims to develop and actualize the potential of students optimally, strengthen the personality of students to avoid negative influences, and prepare students to become citizens who are noble, democratic, respect human rights in order to create civil society. This research includes field research using a qualitative approach. In data collection. The author uses interview, observation, and documentary methods, and data analysis techniques use triangulation techniques, diligent and objective observation, and peer checking through discussion. The results showed: (1) Student Management at SMA A. Wahid Hasyim Tebuireng Jombang was carried out as much as possible to facilitate and serve students so that they could produce students who were in accordance with educational goals and in accordance with what was expected by their environment; 2. Developing the potential of students is carried out by providing space for potential development and facilities for students to develop hard-skills and soft-skills through extracurricular activities: 3. Extracurricular activities are integrated with the curriculum of the education unit and are managed specifically by the student affairs department in collaboration with curriculum field. Planning begins with mapping students' abilities and interests, recruiting new extracurricular members, compiling a program for one semester; implementation includes routine training, participation in competitions, and documentation of competition results; Supervision is carried out in the absence of members and trainers, monthly evaluations, reports and assessments every semester
学生管理是对与学生有关的从入学到毕业的所有活动的安排或规定。学生管理的目的是提高学校服务的效益和效率，使学生的知识、技能和态度通过引导他们的愿望、希望和满足他们的需要而得到发展。学生管理服务的一项内容是课外活动，即学生在课外进行的课外活动。这项活动旨在最大限度地开发和实现学生的潜力，加强学生的个性，避免负面影响，使学生成为高尚、民主、尊重人权的公民，以建立公民社会。本研究包括使用定性方法的实地调查。在数据收集方面。作者采用访谈法、观察法、文献法，数据分析技术采用三角法，勤奋客观观察，通过讨论进行同行核查。结果表明:(1)SMA A. Wahid Hasyim Tebuireng Jombang的学生管理尽可能地为学生提供便利和服务，使他们能够培养出符合教育目标和符合环境期望的学生;2. 2 .开发学生潜能，通过课外活动为学生提供发展潜能的空间和培养硬技能和软技能的设施;课外活动与教育单位的课程相结合，由学生事务处与课程领域合作具体管理。计划开始于绘制学生的能力和兴趣，招募新的课外成员，编制一个学期的计划;实施包括日常训练、参加比赛和记录比赛结果;在没有会员和培训师的情况下进行监督，每月进行评估，每学期进行报告和评估
{"title":"MANAJEMEN KESISWAAN DALAM PENINGKATAN POTENSI SISWA MELALUI EKSTRAKULIKULER SMA A. WAHID HASYIM TEBUIRENG JOMBANG","authors":"None Irmanisa, None Lukman Hakim","doi":"10.59024/jise.v1i4.325","DOIUrl":"https://doi.org/10.59024/jise.v1i4.325","url":null,"abstract":"Student management is an arrangement or regulation of all activities related to students from entry to graduation. Student management aims to increase the effectiveness and efficiency of school services so that the knowledge, skills and attitudes of students develop through the channeling of aspirations, hopes and fulfillment of needs. One of the student management services is extracurricular activities, namely curricular activities carried out by students outside of class hours. This activity aims to develop and actualize the potential of students optimally, strengthen the personality of students to avoid negative influences, and prepare students to become citizens who are noble, democratic, respect human rights in order to create civil society. This research includes field research using a qualitative approach. In data collection. The author uses interview, observation, and documentary methods, and data analysis techniques use triangulation techniques, diligent and objective observation, and peer checking through discussion. The results showed: (1) Student Management at SMA A. Wahid Hasyim Tebuireng Jombang was carried out as much as possible to facilitate and serve students so that they could produce students who were in accordance with educational goals and in accordance with what was expected by their environment; 2. Developing the potential of students is carried out by providing space for potential development and facilities for students to develop hard-skills and soft-skills through extracurricular activities: 3. Extracurricular activities are integrated with the curriculum of the education unit and are managed specifically by the student affairs department in collaboration with curriculum field. Planning begins with mapping students' abilities and interests, recruiting new extracurricular members, compiling a program for one semester; implementation includes routine training, participation in competitions, and documentation of competition results; Supervision is carried out in the absence of members and trainers, monthly evaluations, reports and assessments every semester","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135817628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-23DOI: 10.54066/jmbe-itb.v1i4.774
Juventius Wahyu Utama
This research is intended to discuss the effect of consumer experience, customer value, and ease of use on repurchasing as the research object for product buyers at the Shopee online store. This study used a sample of 100 respondents, and used an accidental sampling technique, by distributing questionnaires to respondents who had purchased products at the Shopee online store at least 2 times. Analysis of the data used in this study is the validity test, reliability test and linear regression testing with the help of the SPSS 21 program. The results of this study indicate that customer experience, customer value and ease of use have a positive and significant effect on repeat purchases at the Shopee online store.
{"title":"Analisis Pengaruh Customer Experience, Customer Value, Dan Ease Of Use Terhadap Pembelian Ulang Melalui Toko Online Di Shopee","authors":"Juventius Wahyu Utama","doi":"10.54066/jmbe-itb.v1i4.774","DOIUrl":"https://doi.org/10.54066/jmbe-itb.v1i4.774","url":null,"abstract":"This research is intended to discuss the effect of consumer experience, customer value, and ease of use on repurchasing as the research object for product buyers at the Shopee online store. This study used a sample of 100 respondents, and used an accidental sampling technique, by distributing questionnaires to respondents who had purchased products at the Shopee online store at least 2 times. Analysis of the data used in this study is the validity test, reliability test and linear regression testing with the help of the SPSS 21 program. The results of this study indicate that customer experience, customer value and ease of use have a positive and significant effect on repeat purchases at the Shopee online store.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"180 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91506995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Influence of Adaptability, Use of Social Media, and Financial Literacy on the Marketing Performance of UMKM in Singkawang City in the Food and Beverage Sector MSMEs are among the sectors that have been hit the hardest by the COVID-19 outbreak. There were 37,000 MSMEs that reported that they were affected by the COVID-19 outbreak. As many as 56 percent reported a decrease in sales, 22 percent reported problems with the financing aspect, 15 percent reported problems with the distribution of goods, and 4 percent reported difficulties in obtaining raw materials. This study aims to test and analyze the effect of adaptability on the marketing performance of Singkawang City MSMEs in the food and beverage sector; to test and analyze the effect of using social media on the marketing performance of Singkawang City MSMEs in the food and beverage sector; and to test and analyze the effect of financial literacy on Singkawang City MSME marketing performance in the food and beverage sector.his research is a survey based on data collection methods. Based on the type and analysis of the data, this research includes quantitative research. The sources of data used are primary and secondary data. The population in this study were Singkawang City SMEs engaged in the food and beverage sector, with a sample of 75 respondents. The data analysis technique used is multiple linear regression analysis using SPSS 16.0. The results showed that there was no significant influence between adaptability and the marketing performance of Singkawang City MSMEs in the food and beverage sector. The use of social media and financial literacy has a significant influence on the marketing performance of Singkawang City MSMEs in the food and beverage sector.
{"title":"PENGARUH ADAPTABILITAS, PENGGUNAAN SOCIAL MEDIA dan LITERASI KEUANGAN TERHADAP KINERJA PEMASARAN UMKM KOTA SINGKAWANG SEKTOR MAKANAN dan MINUMAN","authors":"Ket Cung","doi":"10.56127/jaman.v3i2.872","DOIUrl":"https://doi.org/10.56127/jaman.v3i2.872","url":null,"abstract":"The Influence of Adaptability, Use of Social Media, and Financial Literacy on the Marketing Performance of UMKM in Singkawang City in the Food and Beverage Sector MSMEs are among the sectors that have been hit the hardest by the COVID-19 outbreak. There were 37,000 MSMEs that reported that they were affected by the COVID-19 outbreak. As many as 56 percent reported a decrease in sales, 22 percent reported problems with the financing aspect, 15 percent reported problems with the distribution of goods, and 4 percent reported difficulties in obtaining raw materials. This study aims to test and analyze the effect of adaptability on the marketing performance of Singkawang City MSMEs in the food and beverage sector; to test and analyze the effect of using social media on the marketing performance of Singkawang City MSMEs in the food and beverage sector; and to test and analyze the effect of financial literacy on Singkawang City MSME marketing performance in the food and beverage sector.his research is a survey based on data collection methods. Based on the type and analysis of the data, this research includes quantitative research. The sources of data used are primary and secondary data. The population in this study were Singkawang City SMEs engaged in the food and beverage sector, with a sample of 75 respondents. The data analysis technique used is multiple linear regression analysis using SPSS 16.0. The results showed that there was no significant influence between adaptability and the marketing performance of Singkawang City MSMEs in the food and beverage sector. The use of social media and financial literacy has a significant influence on the marketing performance of Singkawang City MSMEs in the food and beverage sector.","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84646350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-01DOI: 10.26798/manise.v1i2.855
R. Febriyanti
Sektor pariwisata merupakan salah satu sektor yang memiliki keindahan budaya dan alamnya yang membentang karena itulah Indonesia menjadi tujuan wisata baik lokal maupun internasional. Salah satunya adalah Kabupaten Maros yang merupakan daerah tujuan wisata yang mempunyai kawasan strategis pariwisata. Dinas Pariwisata Kabupaten Maros saat ini masih kurang memanfaatkan media sosial sebagai media promosi dalam mendukung agenda pariwisata tahunan dan belum memiliki strategi promosi pariwisatanya untuk pencapaian target wisatawan Kabupaten Maros hingga tahun 2023. Oleh karena itu, diperlukan suatu strategi media sosial dalam mendukung kepariwisataan dalam menyebarkan informasi secara meluas. Metode yang digunakan dalam penelitian adalah Third Wave Framework. Hasil penelitian yaitu dalam mencapai goals Dinas Pariwisata Kabupaten Maros, target promosi media sosial adalah wisatawan umur 17-25 Tahun dengan mempromosikan wisata dengan dengan hasil 48% setuju dan 48% sangat setuju apabila content menampilkan informasi Pemandangan, Biaya, Spot foto, Jarak dan Fasilitas dan dalam bentuk video. Platform yang banyak digunakan oleh wisatawan adalah Instagram dengan 42% setuju dan 52 % sangat setuju, kemudian platform media sosial Tik-tok dengan persentase 51% setuju dan 41% sangat setuju dan yang ketiga adalah platform media sosial facebook dengan persentase 42% setuju dan 39% sangat setuju.Kata Kunci: Pariwisata, Media Sosial, Third Wave Framework, Strategi, Dinas Pariwisata Kabupaten Maros
{"title":"PENERAPAN METODE THIRD WAVE FRAMEWORK DALAM PENENTUAN PLATFORM MEDIA SOSIAL PROMOSI PARIWISATA KABUPATEN MAROS","authors":"R. Febriyanti","doi":"10.26798/manise.v1i2.855","DOIUrl":"https://doi.org/10.26798/manise.v1i2.855","url":null,"abstract":"Sektor pariwisata merupakan salah satu sektor yang memiliki keindahan budaya dan alamnya yang membentang karena itulah Indonesia menjadi tujuan wisata baik lokal maupun internasional. Salah satunya adalah Kabupaten Maros yang merupakan daerah tujuan wisata yang mempunyai kawasan strategis pariwisata. Dinas Pariwisata Kabupaten Maros saat ini masih kurang memanfaatkan media sosial sebagai media promosi dalam mendukung agenda pariwisata tahunan dan belum memiliki strategi promosi pariwisatanya untuk pencapaian target wisatawan Kabupaten Maros hingga tahun 2023. Oleh karena itu, diperlukan suatu strategi media sosial dalam mendukung kepariwisataan dalam menyebarkan informasi secara meluas. Metode yang digunakan dalam penelitian adalah Third Wave Framework. Hasil penelitian yaitu dalam mencapai goals Dinas Pariwisata Kabupaten Maros, target promosi media sosial adalah wisatawan umur 17-25 Tahun dengan mempromosikan wisata dengan dengan hasil 48% setuju dan 48% sangat setuju apabila content menampilkan informasi Pemandangan, Biaya, Spot foto, Jarak dan Fasilitas dan dalam bentuk video. Platform yang banyak digunakan oleh wisatawan adalah Instagram dengan 42% setuju dan 52 % sangat setuju, kemudian platform media sosial Tik-tok dengan persentase 51% setuju dan 41% sangat setuju dan yang ketiga adalah platform media sosial facebook dengan persentase 42% setuju dan 39% sangat setuju.Kata Kunci: Pariwisata, Media Sosial, Third Wave Framework, Strategi, Dinas Pariwisata Kabupaten Maros","PeriodicalId":14770,"journal":{"name":"JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78685061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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