This study aims to examine and analyze the influence of social media communications created by companies (Firm-created Communication – FCC) and users (User-generated Communication – UGC) on the user's perspective on brand equity and brand attitudes that have an impact on the purchase intention of Samsung products. The population of this study is users who do not use Samsung products to describe their interest in buying Samsung products. The object of this research is social media communications made by companies and users about Samsung products. The research sample consisted of 218 respondents who were not Samsung users and who at the time of the study were domiciled in Java or outside Java. The research data were then analyzed using the Structural Equation Model (AMOS v 23). Based on the research results, it is known that social media communications made by companies positively influence brand attitudes. User-generated social media communications positively influence brand equity and brand attitudes. Brand attitude positively affects brand equity. Brand equity and brand attitude positively influence purchase intention. However, social media communications made by the company have no effect on brand equity. This study reveals that communication made by users has more influence on purchase intention through brand equity and attitudes. Where equity and brand attitude are important in buying interest in a product.
本研究旨在检验和分析公司(公司创建的通信- FCC)和用户(用户生成的通信- UGC)创建的社交媒体通信对用户对品牌资产和品牌态度的看法的影响，这些观点对三星产品的购买意愿产生影响。本研究的人群是那些不使用三星产品的用户来描述他们对购买三星产品的兴趣。本研究的对象是公司和用户对三星产品的社交媒体传播。研究样本包括218名受访者，他们不是三星用户，在研究时居住在Java或Java以外。然后使用结构方程模型(AMOS v 23)对研究数据进行分析。根据研究结果可知，企业进行的社交媒体传播对品牌态度有积极的影响。用户生成的社交媒体传播积极影响品牌资产和品牌态度。品牌态度正向影响品牌资产。品牌资产和品牌态度正向影响购买意愿。然而，公司进行的社交媒体传播对品牌资产没有影响。本研究发现，用户沟通通过品牌资产和态度对购买意愿的影响更大。在这里，资产和品牌态度对购买产品的兴趣很重要。
{"title":"The influence of social media communication on perspectives towards the Samsung brand","authors":"M. Irsyad, Al Fikri, R. Roostika","doi":"10.36096/ijbes.v5i3.427","DOIUrl":"https://doi.org/10.36096/ijbes.v5i3.427","url":null,"abstract":"This study aims to examine and analyze the influence of social media communications created by companies (Firm-created Communication – FCC) and users (User-generated Communication – UGC) on the user's perspective on brand equity and brand attitudes that have an impact on the purchase intention of Samsung products. The population of this study is users who do not use Samsung products to describe their interest in buying Samsung products. The object of this research is social media communications made by companies and users about Samsung products. The research sample consisted of 218 respondents who were not Samsung users and who at the time of the study were domiciled in Java or outside Java. The research data were then analyzed using the Structural Equation Model (AMOS v 23). Based on the research results, it is known that social media communications made by companies positively influence brand attitudes. User-generated social media communications positively influence brand equity and brand attitudes. Brand attitude positively affects brand equity. Brand equity and brand attitude positively influence purchase intention. However, social media communications made by the company have no effect on brand equity. This study reveals that communication made by users has more influence on purchase intention through brand equity and attitudes. Where equity and brand attitude are important in buying interest in a product.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121870649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Technological developments and innovation create challenges for businesses to develop sustainable innovations in the light of global shifts in social, environmental and economic conditions in order to advance or maintain their position. Digital startups are an alternative for businesses to create value, and in the long term improve a country's economy. Entrepreneurial ecosystem theory is widely used to research digital startup ecosystems, but the factors in the model have not been tested quantitatively in terms of their effect on productive entrepreneurship. This study is a quantitative study by embarrassingly distributing the survey to 120 respondents who are founders and C-level at digital start-ups in Indonesia. Regression analysis using SPSS was carried out to see the correlation between variables. The results of this study explain that networking, leadership, finance, human resources and knowledge have an influence on productive entrepreneurship in the startup and digital ecosystem in Indonesia.
{"title":"Analysis of entrepreneurial ecosystem factors on productive entrepreneurship of digital start-ups in Indonesia","authors":"Abdan Syakuro Lubis, C. Wijaya, E. Sakapurnama","doi":"10.36096/ijbes.v5i3.439","DOIUrl":"https://doi.org/10.36096/ijbes.v5i3.439","url":null,"abstract":"Technological developments and innovation create challenges for businesses to develop sustainable innovations in the light of global shifts in social, environmental and economic conditions in order to advance or maintain their position. Digital startups are an alternative for businesses to create value, and in the long term improve a country's economy. Entrepreneurial ecosystem theory is widely used to research digital startup ecosystems, but the factors in the model have not been tested quantitatively in terms of their effect on productive entrepreneurship. This study is a quantitative study by embarrassingly distributing the survey to 120 respondents who are founders and C-level at digital start-ups in Indonesia. Regression analysis using SPSS was carried out to see the correlation between variables. The results of this study explain that networking, leadership, finance, human resources and knowledge have an influence on productive entrepreneurship in the startup and digital ecosystem in Indonesia.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125606510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The environmental damage that has occurred so far has sparked concern and concern for the global community. The problem of environmental damage has also received the attention of the wider community, especially Indonesian consumers, starting from air pollution, water pollution, and most phenomenal is the problem of waste pollution. This paper aims to investigate the effects of consumer buying behavior on green products in Indonesia by linking several variables, including prosocial attitudes, green consumption values, and green communication. We conducted questionnaires and obtained data from 220 respondents, which were processed using PLS-SEM. We employed a hybrid analytics method, namely descriptive and statistical analysis using SmartPLS 3. This study shows that (i) prosocial attitudes significantly had a positive effect on green consumption value, (ii) green consumption value significantly had a positive effect on green communication, and (iii) green consumption value significantly had a positive effect on purchasing behavior. Finally, (iv) green communication positively affected purchasing behavior. Lastly, this study provides practical insights into identifying innovation opportunities for green products. Understanding consumer preferences and behavior toward green products enable managers to make effective and competitive marketing and branding decisions.
{"title":"Analysis of consumer purchase behavior of green products in Indonesia","authors":"Ditha Delima Zaslya Musa, A. Hartono","doi":"10.36096/ijbes.v5i3.432","DOIUrl":"https://doi.org/10.36096/ijbes.v5i3.432","url":null,"abstract":"The environmental damage that has occurred so far has sparked concern and concern for the global community. The problem of environmental damage has also received the attention of the wider community, especially Indonesian consumers, starting from air pollution, water pollution, and most phenomenal is the problem of waste pollution. This paper aims to investigate the effects of consumer buying behavior on green products in Indonesia by linking several variables, including prosocial attitudes, green consumption values, and green communication. We conducted questionnaires and obtained data from 220 respondents, which were processed using PLS-SEM. We employed a hybrid analytics method, namely descriptive and statistical analysis using SmartPLS 3. This study shows that (i) prosocial attitudes significantly had a positive effect on green consumption value, (ii) green consumption value significantly had a positive effect on green communication, and (iii) green consumption value significantly had a positive effect on purchasing behavior. Finally, (iv) green communication positively affected purchasing behavior. Lastly, this study provides practical insights into identifying innovation opportunities for green products. Understanding consumer preferences and behavior toward green products enable managers to make effective and competitive marketing and branding decisions.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128224414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dediek Tri, E. Siswanto, A. Hariri, Agus Prohimi, Ihda Kusnayain
Batu is the most popular destination in East Java and even in Indonesia. Batu continues to develop its tourism potential by developing tourist villages in the Batu area. Tourism villages have become something new in village development by attracting the flow of tourists to rural areas This study will analyze how the quality of service at Brakseng Tourism in Batu, East Java, Indonesia. In knowing the perceptions of consumers (visitors) of Brakseng tourism, researchers used SERQUAL analysis. Based on the calculation of the customer satisfaction index, the visitors to Brakseng have a high level of satisfaction. Safety is a dimension that needs to get the most attention because it is in quadrant A. Attributes in quadrant A are considered important attributes and are a priority and affect user satisfaction. The management is obliged to allocate its resources to improve the performance of the attributes that fall into this quadrant.
{"title":"Examining SERVQUAL analysis on Brakseng as a village tourism in Batu, East Java, Indonesia","authors":"Dediek Tri, E. Siswanto, A. Hariri, Agus Prohimi, Ihda Kusnayain","doi":"10.36096/ijbes.v5i3.433","DOIUrl":"https://doi.org/10.36096/ijbes.v5i3.433","url":null,"abstract":"Batu is the most popular destination in East Java and even in Indonesia. Batu continues to develop its tourism potential by developing tourist villages in the Batu area. Tourism villages have become something new in village development by attracting the flow of tourists to rural areas This study will analyze how the quality of service at Brakseng Tourism in Batu, East Java, Indonesia. In knowing the perceptions of consumers (visitors) of Brakseng tourism, researchers used SERQUAL analysis. Based on the calculation of the customer satisfaction index, the visitors to Brakseng have a high level of satisfaction. Safety is a dimension that needs to get the most attention because it is in quadrant A. Attributes in quadrant A are considered important attributes and are a priority and affect user satisfaction. The management is obliged to allocate its resources to improve the performance of the attributes that fall into this quadrant.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130263515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Phan Thanh Hoan, Huong Nguyen Thi Le, My Duong Thi Dieu, Tri Tran Duc
Vietnam's tourism industry has been one of the economy's key growth drivers for years. This study examines the relationship between international tourist arrivals, bilateral trade, and income in Vietnam by applying a cointegration model with the panel data of Vietnam and its major global tourism markets. The results show that export and per capita income significantly influence Vietnam's international tourist arrivals from 2008 to 2019. The study also uses causality techniques to test for the direction of causality and found a two-way causal effect from exports and income to international tourist arrivals. These findings suggest that future economic policy should focus more on tourism and trade-related to sustain the growth of the tourism industry and generate more foreign exchange earnings for Vietnam.
{"title":"Examining the relationship between tourism, trade, and income: evidence from Vietnam","authors":"Phan Thanh Hoan, Huong Nguyen Thi Le, My Duong Thi Dieu, Tri Tran Duc","doi":"10.36096/ijbes.v5i3.428","DOIUrl":"https://doi.org/10.36096/ijbes.v5i3.428","url":null,"abstract":"Vietnam's tourism industry has been one of the economy's key growth drivers for years. This study examines the relationship between international tourist arrivals, bilateral trade, and income in Vietnam by applying a cointegration model with the panel data of Vietnam and its major global tourism markets. The results show that export and per capita income significantly influence Vietnam's international tourist arrivals from 2008 to 2019. The study also uses causality techniques to test for the direction of causality and found a two-way causal effect from exports and income to international tourist arrivals. These findings suggest that future economic policy should focus more on tourism and trade-related to sustain the growth of the tourism industry and generate more foreign exchange earnings for Vietnam.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115404706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. H. Darpito, I. A. Suryono, Heru Tri Sutiono, Dwi Hari Laksana, Ganjar Balko Tirosa
This study aims to determine and analyze the influence of Environmental Concern, Environmental Knowledge, and Perceived Value on Purchase Intention. This is a survey research with the data collection tool used as a questionnaire. The population of this study is the potential consumers of green products in social commerce Instagram. The data sources in this study are primary data from 110 respondents using purposive sampling. The criteria for respondents in this research are potential consumers who are active on social commerce Instagram, potential consumers who intend to buy green products on social commerce Instagram, and potential consumers who know about green products. This research is done with a multiple linear regression method. The study results conclude that: i) Environmental awareness, environmental knowledge, and perceived value have a significant effect on purchase intention, ii) Environmental awareness has a positive and significant influence on purchase intention, and iii) Environmental knowledge has a positive and significant influence. On purchase intention, iv) Perceived value positively and significantly affects purchase intention.
{"title":"The role of environmental concern in influencing consumers' intention to buy sustainable products during the Covid-19 pandemic","authors":"S. H. Darpito, I. A. Suryono, Heru Tri Sutiono, Dwi Hari Laksana, Ganjar Balko Tirosa","doi":"10.36096/ijbes.v5i3.422","DOIUrl":"https://doi.org/10.36096/ijbes.v5i3.422","url":null,"abstract":"This study aims to determine and analyze the influence of Environmental Concern, Environmental Knowledge, and Perceived Value on Purchase Intention. This is a survey research with the data collection tool used as a questionnaire. The population of this study is the potential consumers of green products in social commerce Instagram. The data sources in this study are primary data from 110 respondents using purposive sampling. The criteria for respondents in this research are potential consumers who are active on social commerce Instagram, potential consumers who intend to buy green products on social commerce Instagram, and potential consumers who know about green products. This research is done with a multiple linear regression method. The study results conclude that: i) Environmental awareness, environmental knowledge, and perceived value have a significant effect on purchase intention, ii) Environmental awareness has a positive and significant influence on purchase intention, and iii) Environmental knowledge has a positive and significant influence. On purchase intention, iv) Perceived value positively and significantly affects purchase intention.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126801404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this study, the impact of technology is especially examined as a factor in the determination of customer perceived value and satisfaction in the professional business-to-business services of the general insurance industry. Five hundred forty-seven relevant responses from randomly chosen Vietnamese consumers who bought insurance products were acquired using both a hypothetical-deductive method and an inductive technique employing structured questionnaires. The regression study shows that while technology and technical abilities are judged to be unimportant, risk coverage, reputation, reliability, and premium positively influence consumers' opinions of value toward insurance firms. As technology cannot replace the relationships developed with service professionals, organizational consumers do not view technology as a deciding factor when choosing insurance, so avoiding favoring technology over human interaction is imperative. This warning could impact people's views, quality of life, and society. The performance of service workers should be improved through soft HRM techniques in the future, and marketers and politicians should prioritize reputation-building initiatives and training in interpersonal communication. Future research on insurance purchase behavior in business-to-business settings, particularly in developing economies, can use the proposed model as a guide. Additionally, by concentrating on the most advantageous aspects of resource allocation, this framework provides invaluable insights for firms looking to create or strengthen their competitive advantage.
{"title":"The impact of technology on the general insurance sector's organizational customers' perception of value","authors":"X. Nguyen","doi":"10.36096/ijbes.v5i2.410","DOIUrl":"https://doi.org/10.36096/ijbes.v5i2.410","url":null,"abstract":"In this study, the impact of technology is especially examined as a factor in the determination of customer perceived value and satisfaction in the professional business-to-business services of the general insurance industry. Five hundred forty-seven relevant responses from randomly chosen Vietnamese consumers who bought insurance products were acquired using both a hypothetical-deductive method and an inductive technique employing structured questionnaires. The regression study shows that while technology and technical abilities are judged to be unimportant, risk coverage, reputation, reliability, and premium positively influence consumers' opinions of value toward insurance firms. As technology cannot replace the relationships developed with service professionals, organizational consumers do not view technology as a deciding factor when choosing insurance, so avoiding favoring technology over human interaction is imperative. This warning could impact people's views, quality of life, and society. The performance of service workers should be improved through soft HRM techniques in the future, and marketers and politicians should prioritize reputation-building initiatives and training in interpersonal communication. Future research on insurance purchase behavior in business-to-business settings, particularly in developing economies, can use the proposed model as a guide. Additionally, by concentrating on the most advantageous aspects of resource allocation, this framework provides invaluable insights for firms looking to create or strengthen their competitive advantage.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122971664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was conducted to identify the determinants of SME's performance as well as look at the underlying conditional factors. Researchers examine the direct effect of product innovation on SME's performance and consider the moderating role of market orientation and organizational learning. Using the quantitative method, the researchers conducted a survey of 170 SME owners in DKI Jakarta Province who were selected using a purposive sampling method. This survey was conducted online by distributing questionnaires through an online platform. The data is then analyzed using Structural Equation Model with AMOS and Process by Hayes. The results of hypothesis testing show that product innovation has a positive effect on the performance of SMEs, and this effect will be stronger when SMEs have high market orientation and high organizational learning. This research can be used as a reference by owners or managers of SME to advance their businesses. SME need to innovate products and form a conducive climate in market-oriented organizations, as well as a climate that allows them to carry out organizational learning.
{"title":"Effect of product innovation on SME’s performance","authors":"P. Hadi","doi":"10.36096/ijbes.v5i2.405","DOIUrl":"https://doi.org/10.36096/ijbes.v5i2.405","url":null,"abstract":"This research was conducted to identify the determinants of SME's performance as well as look at the underlying conditional factors. Researchers examine the direct effect of product innovation on SME's performance and consider the moderating role of market orientation and organizational learning. Using the quantitative method, the researchers conducted a survey of 170 SME owners in DKI Jakarta Province who were selected using a purposive sampling method. This survey was conducted online by distributing questionnaires through an online platform. The data is then analyzed using Structural Equation Model with AMOS and Process by Hayes. The results of hypothesis testing show that product innovation has a positive effect on the performance of SMEs, and this effect will be stronger when SMEs have high market orientation and high organizational learning. This research can be used as a reference by owners or managers of SME to advance their businesses. SME need to innovate products and form a conducive climate in market-oriented organizations, as well as a climate that allows them to carry out organizational learning. ","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"418 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124199419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the impact of leverage, profitability, and size on firm value with CSR disclosure as a moderating variable. The research population is Consumer Goods Industry-Cosmetics and Household Sub-Sector companies listed on the IDX for 2015-2021. Sampling was conducted by purposive sampling with specific criteria, and then the data were analyzed using Moderated Regression Analysis (MRA). It is clearly seen from the data analysis that leverage, profitability and firm size did not affect firm value. Therefore, CSR disclosure cannot moderate the relationship between profitability, firm size, and firm value but weakens the relationship between leverage and firm value. Thus, CSR disclosure can moderate the relationship between leverage and firm value.
{"title":"Determinants of firm value with CSR as moderating variables","authors":"Neni Meidawati, Oktavina Diah Puspita","doi":"10.36096/ijbes.v5i2.408","DOIUrl":"https://doi.org/10.36096/ijbes.v5i2.408","url":null,"abstract":"This study aims to determine the impact of leverage, profitability, and size on firm value with CSR disclosure as a moderating variable. The research population is Consumer Goods Industry-Cosmetics and Household Sub-Sector companies listed on the IDX for 2015-2021. Sampling was conducted by purposive sampling with specific criteria, and then the data were analyzed using Moderated Regression Analysis (MRA). It is clearly seen from the data analysis that leverage, profitability and firm size did not affect firm value. Therefore, CSR disclosure cannot moderate the relationship between profitability, firm size, and firm value but weakens the relationship between leverage and firm value. Thus, CSR disclosure can moderate the relationship between leverage and firm value.","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127894284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gojek is one of the technology companies in Indonesia that serves transportation through two-wheeled vehicle services. Currently, Gojek services are available in 50 major cities in Indonesia. Now, information technology is widely used by business people in transportation services. The presence of online-based transportation services using the internet impacts the community in carrying out their daily activities efficiently. It can facilitate the use of transportation services and make the community more effective in making it easier for consumers as well in terms of meeting transportation needs, bearing in mind the needs of the Indonesian people. The current use of transportation services can be said to be very high. This study aims to determine the effect of implementing Standard Operating Procedures (SOP), Driver-Partner Attitudes, and Ratings by Gojek Consumers on the Income of Two-Wheeled Gojek Driver Partners in the Central Jakarta Region. The sample in this study was 100 Gojek partner drivers who live in the Tanah Abang area of Jakarta. The sample selection was carried out using a non-probability sampling technique. The data used in this study is using primary data. The analytical model used in this study is multiple linear regression. The results of this study indicate that Profitability has a positive effect on Standard Operating Procedures, which affects Revenue, while the Attitude of Gojek Partners has no impact on Income; giving rating affects Revenue. Standard Operating Procedures, Gojek Partner Attitudes, and Ratings significantly affect Income together.
{"title":"Implementation of Standard Operating Procedures (SOP), attitudes and assessment of income of two-wheeled Gojek partner drivers in the Jakarta Area","authors":"Meiliyah Ariani, Zulhawati","doi":"10.36096/ijbes.v5i2.411","DOIUrl":"https://doi.org/10.36096/ijbes.v5i2.411","url":null,"abstract":"Gojek is one of the technology companies in Indonesia that serves transportation through two-wheeled vehicle services. Currently, Gojek services are available in 50 major cities in Indonesia. Now, information technology is widely used by business people in transportation services. The presence of online-based transportation services using the internet impacts the community in carrying out their daily activities efficiently. It can facilitate the use of transportation services and make the community more effective in making it easier for consumers as well in terms of meeting transportation needs, bearing in mind the needs of the Indonesian people. The current use of transportation services can be said to be very high. This study aims to determine the effect of implementing Standard Operating Procedures (SOP), Driver-Partner Attitudes, and Ratings by Gojek Consumers on the Income of Two-Wheeled Gojek Driver Partners in the Central Jakarta Region. The sample in this study was 100 Gojek partner drivers who live in the Tanah Abang area of Jakarta. The sample selection was carried out using a non-probability sampling technique. The data used in this study is using primary data. The analytical model used in this study is multiple linear regression. The results of this study indicate that Profitability has a positive effect on Standard Operating Procedures, which affects Revenue, while the Attitude of Gojek Partners has no impact on Income; giving rating affects Revenue. Standard Operating Procedures, Gojek Partner Attitudes, and Ratings significantly affect Income together. ","PeriodicalId":150007,"journal":{"name":"International Journal of Business Ecosystem & Strategy (2687-2293)","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121737292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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