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Determinat,on of the best transport alternatives by entropy based WASPAS method: a comparative study on cross-competetive routes 基于熵的WASPAS方法确定最佳运输方案:交叉竞争路线的比较研究
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1819
Mehmet Yasar
Purpose- Users typically choose the option that is most convenient for them in terms of time or cost based on their preferences when multiple options are presented on the same line. In this regard, users' preferences are significantly impacted by the product components given by competing travel options. The aim of this study is to evaluate the criteria that are considered to be effective in competition and user preferences in transport corridors where there is cross-competition, and to rank the routes according to these criteria. Methodology- In this context, transport corridors in Turkey and some European countries have been selected. The criteria evaluation of the selected routes was carried out using the Entropy method and then the ranking of the routes was carried out using the WASPAS method. Findings- It can be seen that the London-Manchester air route is ranked first, while the Paris-Lyon air route is ranked last in the study. Taking into account the HSR ranking, the London-Manchester corridor is in first place, as in the airline sector. Among the selected routes, the Ankara-Istanbul HSR corridor is ranked the last. When it comes to bus transport, the Ankara-Istanbul route is in the top position. On the other hand, the Berlin-Frankfurt corridor comes last. Conclusion- The results of the research are important in terms of understanding the factors that are effective in cross-competition By considering the performance criteria of these routes and their respective weightings, it can inform decisions related to the regulation of fares or the development of investment programmes to enhance the competitiveness of public transport modes such as High Speed Rail (HSR). In essence, this research fills a gap in transport decision studies by providing a comprehensive analysis of routes across all modes and providing actionable insights for policy makers. Keywords: Cross competition, transportation modes, airline, WASPAS, entropy. JEL Codes: D61, L91, L93.
目的——当多个选项出现在同一行时,用户通常会根据自己的喜好选择在时间或成本方面最方便的选项。在这方面,用户的偏好受到竞争旅行选项所提供的产品组件的显著影响。本研究的目的是评估在存在交叉竞争的交通走廊中被认为在竞争和用户偏好中有效的标准,并根据这些标准对路线进行排名。方法-在这方面,选择了土耳其和一些欧洲国家的运输走廊。采用熵值法对所选路由进行准则评价,然后采用WASPAS法对所选路由进行排序。研究结果-可以看出,伦敦-曼彻斯特航线排名第一,而巴黎-里昂航线排名最后。考虑到高铁的排名,伦敦-曼彻斯特走廊排名第一,在航空领域也是如此。在选定的线路中,安卡拉-伊斯坦布尔高铁走廊排名最后。当谈到公共汽车运输时,安卡拉-伊斯坦布尔路线位居榜首。另一方面,柏林-法兰克福走廊排在最后。结论-研究的结果是重要的理解因素是有效的交叉竞争通过考虑这些路线的性能标准和各自的权重,它可以告知有关票价的监管或投资计划的发展,以提高公共交通模式的竞争力,如高速铁路(HSR)。从本质上讲,这项研究填补了运输决策研究的空白,为所有模式的路线提供了全面的分析,并为政策制定者提供了可行的见解。关键词:交叉竞争,运输方式,航空公司,WASPAS,熵JEL代码:D61, L91, L93。
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引用次数: 0
Impact of work overload as a job stressor on employees intention to leave: The mediating effect of work-family conflict in a Sri Lankan apparel sector organisation 工作负荷作为工作压力源对员工离职意向的影响:斯里兰卡服装业组织中工作-家庭冲突的中介作用
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1822
G.K.H Ganewatta, N.L.D.H Hiroshima
Purpose- This article investigates the impact of work overload and work-family conflict as job stressors on employees' intention to leave in the Sri Lankan apparel sector, focusing on the mediating effect of work-family conflict. The study addresses concerns over high employee turnover rates among machine operators in the sector. Methodology- The study collected primary data through a self-administered questionnaire from a sample of 106 machine operators working in a selected factory in the western province of Sri Lanka. The research adopted a cross-sectional quantitative survey design, and data analysis was performed using the SPSS PROCESS macro. Findings- The study revealed that work overload positively influenced work-family conflict, indicating challenges in balancing work and family responsibilities. Further, work overload increased employees' intention to leave, suggesting its detrimental effects on employee motivation and job satisfaction. Work-family conflict serves as a partial mediator in the relationship between work overload and turnover intentions, playing a crucial role in transmitting adverse effects, leading to increased turnover intentions. Conclusion- This research demonstrates the combined effects of work overload and work-family conflict on employee turnover intentions within the Sri Lankan apparel sector context. The findings highlight the importance of addressing work-related demands and resources to enhance job outcomes, such as employee turnover, in compliance with the Job Demands-Resources model. These insights provide practical implications for implementing strategies that promote work-life balance, reduce turnover intentions and enhance both employee and organisational performance. Keywords: Work overload, work-family conflict, employee turnover intentions, job stressor, Sri Lankan apparel sector. JEL Codes: J28, J63, J81
目的-本文研究工作超载和工作家庭冲突作为工作压力源对斯里兰卡服装行业员工离职意向的影响,重点研究工作家庭冲突的中介作用。该研究解决了对该行业机器操作员高员工流动率的担忧。研究方法:本研究通过对斯里兰卡西部省份一家工厂的106名机器操作员进行问卷调查,收集了初步数据。本研究采用横断面定量调查设计,使用SPSS PROCESS宏进行数据分析。研究结果-研究显示,超负荷的工作对工作家庭冲突有积极影响,表明平衡工作和家庭责任的挑战。此外,工作负荷增加了员工的离职意向,这表明它对员工的动机和工作满意度有不利影响。工作-家庭冲突在工作负荷与员工离职倾向的关系中起部分中介作用,在传递不良影响方面起着至关重要的作用,导致员工离职倾向增加。结论-本研究展示了工作负荷和工作-家庭冲突对斯里兰卡服装行业员工离职意向的综合影响。研究结果强调,根据工作需求-资源模型,解决与工作相关的需求和资源对于提高工作成果(如员工流失率)的重要性。这些见解为实施促进工作与生活平衡、减少离职意图和提高员工和组织绩效的战略提供了实际意义。关键词:工作超载、工作家庭冲突、员工离职意向、工作压力源、斯里兰卡服装业JEL代码:J28, J63, J81
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引用次数: 0
DETERMINATION OF NEW FLIGHT ROUTE WITH DEA METHOD IN AIRLINE OPERATIONS 航空公司运营中应用dea方法确定新航线
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1799
Ali Akbaba
Purpose- For airline companies to continue their operations, their growth is of critical importance. Increasing the number of passengers transported and/or cargo volume compared to the previous period is one way to gain a larger share of the market. At this point, selecting the most profitable potential flight routes is crucial in optimizing resource utilization. The aim of this study can be reported as selecting the most effective flight route through data envelopment analysis (DEA) from potential flight routes for evaluating aircraft resources in the airline industry. Methodology- The study consists of two phases. In the first phase, effective flight routes are determined in three stages using the DEA method. In the second phase, the flight route to be flown was decided by evaluating factors such as transit passenger numbers and flight hours among the most effective routes determined in the first phase using the DEA method. Findings- Despite having a flight time of more than 25 minutes longer than DMU 9, DMU 6 is forecasted to have an additional 26 transit passenger revenue. Therefore, it can be reported that DMU 6 is a more effective route than DMU 9. DMU 6 is executed with an average of 02:35 hours less flight time, despite the prediction of 8 transit passenger revenue less than DMU 7. Therefore, as using the aircraft resource for an additional flight would result in more revenue, DMU 6 may be a more effective route for the airline. These data indicate that DMU 6 is the optimal DMU for scheduling flights. Conclusion- The aim of this study is to measure the efficiency of airline flight route selection using the DEA method. The results of the study reveal that the DEA method is not suitable for determining the most efficient flight route, but it can be used to eliminate inefficient flight routes and narrow down potential flight routes. To determine the most efficient route, it is critical to eliminate inefficient flight routes using the DEA method and evaluate other flight-related factors. This will help in identifying the optimal flight route Keywords: Airline flight route, efficiency, Data Envelopment Analysis (DEA), flight revenues, flight expenses, transit passengers. JEL Codes: L93, M21, C44
目的——航空公司要想继续运营,其增长至关重要。与前一时期相比,增加运输的乘客数量和/或货运量是获得更大市场份额的一种方法。在这一点上,选择最有利可图的潜在航线对于优化资源利用至关重要。本研究的目的是通过数据包络分析(DEA)从潜在航线中选择最有效的航线,以评估航空业的飞机资源。方法-研究包括两个阶段。第一阶段,采用DEA方法分三个阶段确定有效的飞行路线。在第二阶段,利用DEA方法对第一阶段确定的最有效航线中过境旅客数量、飞行时间等因素进行评价,确定飞行航线。尽管DMU 6的飞行时间比DMU 9多25分钟,但预计DMU 6将增加26名过境乘客的收入。因此,可以报道DMU 6是比DMU 9更有效的路由。尽管预测8中转旅客收入低于DMU 7,但DMU 6的执行平均飞行时间减少了02:35小时。因此,由于使用飞机资源进行额外的飞行将导致更多的收入,DMU 6可能是航空公司更有效的航线。这些数据表明,DMU 6是调度航班的最优DMU。结论-本研究的目的是利用DEA方法来衡量航空公司航线选择的效率。研究结果表明,DEA方法不适用于确定最有效的航路,但可以用于消除低效航路,缩小潜在航路。为了确定最有效的航路,关键是使用DEA方法消除低效航路,并评估其他与飞行相关的因素。关键字:航空公司航线、效率、数据包络分析(DEA)、航班收入、航班费用、过境旅客。JEL代码:L93, M21, C44
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引用次数: 0
Earnings management, capital management, signalling and the Covid-19 pandemic: the case of listed banks in the United States 盈余管理、资本管理、信号和Covid-19大流行:以美国上市银行为例
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1815
Ikechukwu Ndu, , Emmanuel Anoruo, Chiaku Chukwuogor
Purpose- This paper investigates earnings management, capital management, the impact of the Covid-19 pandemic and signalling by United States listed banks of loan loss provisions. This study is particularly important because there is a relative dearth of research in banking on these topics and thus remain considerably under researched. Methodology- The dataset comprises a pooled cross-sectional and time series data for a sample of 249 U.S. listed banks for the period 2015 to 2020 consisting of 1,494 observations. A panel data analysis is conducted. Findings- Results overall show no evidence of systematic earnings management, capital management or signaling by the banks. Findings reveal the impact of the Covid-19 pandemic is not significant during this period of economic fragility for listed banks. The elasticity of loan loss provisions with regards to the annual growth in gross domestic product is negative and statistically significant overall. This is evidence that U.S. listed banks’ loan loss provisioning exhibits a pro-cyclical nature. Overall, these results provide evidence of the success of restrictions due to tighter bank regulation and supervision that came into effect at the end of 2014. This required U.S. banks to maintain a minimum common equity tier 1 capital ratio of 4 percent, a minimum tier 1 capital ratio of 5.5 percent, a minimum total capital ratio of 8 percent, and a minimum leverage ratio of 4 percent. Conclusion- This study adds to the literature as it provides evidence that restrictions on bank activities in the form of minimum capital and leverage ratios at the end of 2014, restrictions in the use of bank capital, and extension of financial support via government intervention funding during the Covid-19 pandemic crisis period have reduced incentives to smooth earnings in the United States banking system. It therefore represents a tried and tested model that can be adopted by banking systems in other countries. Keywords: Banks, capital management, COVID-19 pandemic, earnings management, loan loss provision, signalling. JEL Codes: M41, G21, C23, G28
目的-本文研究盈余管理、资本管理、Covid-19大流行的影响以及美国上市银行对贷款损失拨备的信号。这项研究是特别重要的,因为银行业在这些主题上的研究相对缺乏,因此研究仍然相当不足。方法:该数据集包括2015年至2020年期间249家美国上市银行样本的汇总横截面和时间序列数据,包括1,494项观察结果。进行了面板数据分析。调查结果-总体结果显示,没有证据表明银行有系统的盈余管理、资本管理或信号。调查结果显示,在这一经济脆弱时期,Covid-19大流行对上市银行的影响并不显著。贷款损失准备金的弹性与国内生产总值的年增长率总体上是负的,在统计上是显著的。这表明,美国上市银行的贷款损失拨备具有顺周期性质。总的来说,这些结果证明,由于2014年底开始实施的更严格的银行监管,限制措施取得了成功。这要求美国银行维持最低的普通股一级资本比率为4%,最低的一级资本比率为5.5%,最低的总资本比率为8%,最低的杠杆率为4%。结论:本研究补充了文献,因为它提供了证据,表明2014年底以最低资本和杠杆率的形式对银行活动的限制,对银行资本使用的限制,以及在Covid-19大流行危机期间通过政府干预资金延长金融支持,降低了美国银行体系平稳盈利的激励。因此,它代表了一种久经考验的模式,可以为其他国家的银行体系所采用。关键词:银行、资本管理、新冠疫情、盈余管理、贷款损失拨备、信号JEL代码:M41, G21, C23, G28
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引用次数: 0
Understanding consumer confidence evolution in response to adverse shocks and how marketing contributes to business s success in economic downturns 了解消费者信心在应对不利冲击时的演变,以及市场营销如何帮助企业在经济衰退中取得成功
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1818
Xitong Liu
Purpose- Firstly, this paper examines how current measurements of consumer confidence might be used to forecast future household spending by using economic variable (i.e. unemployment rate, national adjusted income per capita) data in China, with the help of statistic tools (i.e. Python and Pandas) for the job of data cleaning and analyzing. Secondly, I will focus on the ways in which businesses alter their marketing mix in the face of economic hardship to survive by understanding the importance of utilizing effective marketing strategies during economic downturns. Methodology- This paper examines the predictive performance of consumer confidence index on change in consumption growth by constructing three different OLS regression models and by integrating several existing proposals for effective marketing strategies for businesses in times of low consumer confidence to help business managers to make wise and effective response to economic downturns. Findings- It is shown both 1 year lagged consumer confidence and 3 years lagged consumer confidence are good predictors for current change in consumption patterns, whereas 2 years lagged consumer confidence shows negative correlation with consumption change, and consumer confidence have their own predictive power regardless of the macroeconomic variables. Conclusion- Therefore, this paper contributes to the existing literature by providing empirical findings that consumer confidence cannot always fulfill the role of anticipating consumption change and by further providing concrete policy recommendations for consumer confidence’ revival during recessions in an effort to fill the gap. Keywords: Consumer confidence, marketing, consumption, consumer behavior, forecasting. JEL Codes: B16, B22, E21, E27, M21, M31
目的-首先,本文考察了消费者信心的当前测量如何被用来预测未来的家庭支出,通过使用经济变量(即失业率,国家调整后的人均收入)数据在中国,在统计工具(即Python和Pandas)的帮助下进行数据清理和分析工作。其次,我将专注于企业改变他们的营销组合在经济困难的面对生存的方式,通过理解在经济衰退期间利用有效的营销策略的重要性。方法-本文通过构建三种不同的OLS回归模型,并通过整合几个现有的建议,为低消费者信心时期的企业提供有效的营销策略,以帮助企业管理者做出明智和有效的应对经济衰退,来检验消费者信心指数对消费增长变化的预测性能。研究结果表明,滞后1年和滞后3年的消费者信心都能很好地预测当前消费模式的变化,而滞后2年的消费者信心与消费变化呈负相关,无论宏观经济变量如何,消费者信心都有自己的预测能力。结论-因此,本文通过提供消费者信心并不总是能够实现预测消费变化的实证发现,并进一步为经济衰退期间消费者信心的复苏提供具体的政策建议,以填补这一空白,从而对现有文献做出了贡献。关键词:消费者信心,营销,消费,消费者行为,预测。JEL代码:B16, B22, E21, E27, M21, M31
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引用次数: 0
Discovering harmony: unravelling the work-life balance of hotel employees in Oman: an explorative study of luxury hotels in Muscat 发现和谐:解开阿曼酒店员工的工作与生活平衡:马斯喀特豪华酒店的探索性研究
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1806
Raja Tumati, Mithaa Al-Salmi
Purpose- The main aim of this study is to analyse the work-life balance initiatives practised in Muscat hotels. The study also aims to examine the influence of work-life balance initiatives on employee career development and retention. Methodology- As the objective of this study was to assess and quantify several factors to provide findings, quantitative research was used. A descriptive research design was employed to collect extensive data by thoroughly detailing the topic or testing hypotheses. The sampling technique used in this study was purposeful sampling, with hotel employees in Muscat serving as the major target group. Responses from 164 individuals were gathered for the study using a questionnaire. Findings- Flexible Working Hours (4.27) was the work-life balance practise used in hotels to assist employees in finding a balance between work and family life. Career breaks (4.35) have the highest mean rating for work-life balance practises that motivate employees to stay with their employers. The results show that there is a positive and significant relationship between work-life balance and employees’ career development, with a Pearson's r value of 0.451 and a p-value of 0.000 < 0.01. Further, the Pearson’s r correlation shows that work-life balance and employee retention are positively and significantly correlated, with the obtained Pearson's r value of 0.634 and a p-value of 0.000 < 0.01. Conclusion- The results of this research indicate that hotels that promote work-life balance will reap benefits such as higher job satisfaction, lower turnover rates, possibilities for career advancement, better morale, and higher organisational productivity. Keywords: Work-life balance, luxury hotels, employees, career breaks, work-life balance initiatives JEL Codes: N30, J53, M54
目的-本研究的主要目的是分析马斯喀特酒店实践的工作与生活平衡举措。本研究亦旨在探讨工作与生活平衡计划对员工职业发展及留任的影响。方法-由于本研究的目的是评估和量化几个因素以提供结果,因此使用了定量研究。采用描述性研究设计,通过彻底详细介绍主题或测试假设来收集广泛的数据。本研究中使用的抽样技术是有目的的抽样,以马斯喀特的酒店员工为主要目标群体。通过问卷调查收集了164个人的回答。调查结果-弹性工作时间(4.27)是酒店采用的工作与生活平衡的做法,帮助员工在工作和家庭生活之间找到平衡。职业休假(4.35分)在激励员工留在雇主身边的工作与生活平衡实践方面的平均得分最高。结果表明:工作-生活平衡与员工职业发展之间存在显著的正相关关系,Pearson的r值为0.451,p值为0.000;0.01. 进一步,Pearson’s r相关分析表明,工作与生活平衡与员工留任呈显著正相关,得到的Pearson’s r值为0.634,p值为0.000 <0.01. 结论-本研究的结果表明,促进工作与生活平衡的酒店将获得诸如更高的工作满意度,更低的流动率,职业发展的可能性,更好的士气和更高的组织生产力等好处。关键词:工作与生活平衡,豪华酒店,员工,职业休息,工作与生活平衡举措JEL代码:N30, J53, M54
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引用次数: 0
The effect of monetary policy shocks on industrial output in Afghanistan 货币政策冲击对阿富汗工业产出的影响
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1812
Sardar Naeem Hakimzai
Purpose- This study examines the impact of monetary policy shocks on industrial output in Afghanistan. Quarterly secondary data were collected for the period from 2003 to 2021 from various official sources such as the Statistical Bulletin of the Central Bank of Afghanistan, the International Monetary Fund, and the World Bank. Methodology- This study used a three-stage procedure. The first stage involved testing the stability of the variables to be included in the model. The second stage involves selecting the optimal lag length using various lag length criteria. Finally, the Vector Error Correction (VECM) model was used to determine if there were any short-run correlations or dynamics among the variables. The study also conducted some post-tests to confirm the validity and robustness of the regression model. Findings- The results of the long-run vector error correction model show that there is a long-run causality running from monetary policy rate, broad money supply, inflation, exchange rate, and a commercial bank loan to the industrial sector. So, there was a speed of adjustment from the short-run to the long-run equilibrium. However, the Wald test confirmed that the short-run causality runs from the explanatory variables to the dependent variable. Commercial bank credit to the industrial sector was found to cause a change in industrial production in all six lag periods. The results were further supported by the Granger causality test. Shocks in commercial bank lending to the industrial sector were found to have no significant effect on industrial output. However, the performance of the industrial sector was the main cause of the flow of commercial banks' credit to the industrial sector. Conclusion- The study recommends that monetary policy should proceed with extreme caution in managing the exchange rate. The study also recommends that the Central Bank of Afghanistan should encourage commercial banks to offer credit to the industrial sector at low-interest rates. Keywords: Monetary policy shocks, industrial output, Vector Error Correction Model (VECM), Granger Causality Test, Afghanistan. JEL Codes: E52, E32, L60
目的:本研究考察了货币政策冲击对阿富汗工业产出的影响。2003年至2021年期间的季度二级数据收集自各种官方来源,如阿富汗中央银行统计公报、国际货币基金组织和世界银行。研究方法:本研究采用三阶段程序。第一阶段包括测试模型中包含的变量的稳定性。第二阶段涉及使用各种延迟长度标准选择最佳延迟长度。最后,使用向量误差校正(VECM)模型来确定变量之间是否存在任何短期相关性或动态。本研究还进行了一些后验,以验证回归模型的有效性和稳健性。长期向量误差修正模型的结果表明,货币政策利率、广义货币供应量、通货膨胀、汇率和商业银行对工业部门的贷款之间存在长期因果关系。因此,从短期均衡到长期均衡有一个调整的速度。然而,Wald检验证实了短期因果关系从解释变量到因变量。研究发现,商业银行对工业部门的信贷在所有六个滞后期都引起了工业生产的变化。结果进一步得到格兰杰因果检验的支持。研究发现,商业银行对工业部门贷款的冲击对工业产出没有显著影响。然而,工业部门的表现是商业银行信贷流向工业部门的主要原因。结论:研究建议,货币政策在管理汇率方面应极其谨慎。该研究还建议,阿富汗中央银行应鼓励商业银行以低利率向工业部门提供信贷。关键词:货币政策冲击,工业产出,向量误差修正模型,格兰杰因果检验,阿富汗JEL代码:E52, E32, L60
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引用次数: 0
ZERO WASTE AND CONSUMERS: A THEMATIC ANALYSIS OF REDDIT R/ZEROWASTE COMMUNITY POSTS 零浪费和消费者:reddit r /零浪费社区帖子的专题分析
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1779
Fatih Pinarbasi
Purpose- Environmental concern is a key issue for today's society, and consumer behavior is one of the reflection areas of environmental concern in today's marketing. Understanding the behavior patterns of consumers acting with the awareness of protecting the environment, evaluating their practices, and examining their opinions will be beneficial for marketing research. This paper aims to explore an online community discussing the Zero Waste concept and evaluate the themes in the discussion content. With an exploratory aim, this study examines the posts on an online community on a social media platform (Reddit/ZeroWaste) to evaluate community discussion for the Zero Waste concept. Methodology- Data collected from Reddit community of ZeroWaste with the filter of “top posts” and “all time” is used for the sample of the study. Consistent with the exploratory purpose of the study, thematic analysis methodology is employed on community posts. Content is evaluated in two dimensions -post type and content categories- and four post types and thirteen content categories are concluded in the study. Findings- Post types include information, instruction, personal experience, and discussion with community. Content categories include zero waste cases, showcase of zerowaste lifestyle and applications, upcycling, repurposing, reusable items/reusing, recycling, food waste, do it yourself, news sharing, product instruction, discussion about responsibility, environmental awareness, and memes/humor. Conclusion- Post types can signal how the discussion is shaped in the community, while content categories are reflecting the different type of themes in the content. "Zero Waste cases" theme expresses the industrial applications, therefore companies can use this theme to benchmark themselves and understand the applications. "Showcase of Zerowaste Lifestyle and Applications" theme can signal the consumers’ behaviors about the topic. Other themes such as "Upcycling, Repurposing, Reusable items / Reusing, Recycling" also shows the different types of zero waste applications. Evaluation of the post types and content categories included in the conversation of Zero Waste community can help managerial decision-making process about sustainable marketing practises and consumer behavior. Keywords: Zero waste, sustainable consumption, consumer behavior, reddit JEL Codes: M31, Q56
目的-环境关注是当今社会的一个关键问题,消费者行为是当今市场营销中环境关注的反映领域之一。了解消费者保护环境意识的行为模式,评价他们的行为,考察他们的意见,将有利于市场研究。本文旨在探索一个讨论零废物概念的网络社区,并对讨论内容中的主题进行评估。为了探索目的,本研究考察了社交媒体平台(Reddit/ZeroWaste)上在线社区的帖子,以评估社区对零废物概念的讨论。方法-数据收集自Reddit社区的ZeroWaste与过滤器的“热门帖子”和“所有时间”被用于研究的样本。根据本研究的探索目的,对社区职位采用专题分析方法。内容在两个维度进行评估-职位类型和内容类别-并在研究中总结了四种职位类型和十三个内容类别。发现-帖子类型包括信息、指导、个人经历和与社区的讨论。内容类别包括零浪费案例、零浪费生活方式和应用展示、升级回收、再利用、可重复使用的物品/再利用、回收、食物浪费、自己动手、新闻分享、产品说明、责任讨论、环保意识、表情包/幽默。结论——帖子类型可以表明讨论是如何在社区中形成的,而内容类别则反映了内容中不同类型的主题。“零浪费案例”主题表达的是工业应用,企业可以通过这个主题对自己进行基准测试,了解应用。“零浪费生活方式与应用展示”主题可以显示消费者对该主题的行为。其他主题,如“循环再造、再用、可再用物品/再用、循环再造”,亦展示不同类型的零废物应用。评估零浪费社区对话中包含的帖子类型和内容类别可以帮助管理决策过程中可持续的营销实践和消费者行为。关键词:零浪费,可持续消费,消费者行为,reddit
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引用次数: 0
The evaluation of AI integration in innovative digital marketing strategies 人工智能在创新数字营销策略中的整合评估
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1820
Ibrahim Halil Efendioglu
Purpose- This study aims to provide a bibliometric review of publications where the terms 'digital marketing' and 'artificial intelligence' are used together. Leading publications, authors, countries, and institutions in the Web of Science (WoS) database have been examined to achieve this goal. Additionally, this article investigates the combined use of digital marketing and artificial intelligence. Furthermore, it aims to offer insights into artificial intelligence strategies for marketing that businesses can employ. Methodology- The research employs the technique of bibliometric analysis. The Bibliometrix package within R Studio and its web-based component, Biblioshiny, were utilized for analysis. Searches were conducted in the Web of Science database using the keywords 'Digital Marketing' and 'Artificial Intelligence' in the title, abstract, and keywords sections. Findings- As a result of the analysis, a total of 60 publications authored by 140 researchers and distributed across 46 journals between 2017 and 2023 were identified. Examination of the included publications reveals frequent usage of terms such as 'artificial intelligence,' 'creativity,' 'analytics,' 'impact,' 'expertise,' 'social networks,' 'big data,' 'governance,' 'success,' and 'AI.' Upon scrutinizing the authors' countries, India emerged as the leading contributor, followed by Spain and the USA. Moreover, Finland (370), Spain (92), and France (58) had the highest citation counts. Conclusion- This research aims to contribute to researchers interested in working in digital marketing and artificial intelligence by examining its past and present. For this purpose, 60 relevant studies from the literature were systematically reviewed and analyzed across various categories. Additionally, the examined publications' conceptual, intellectual, and social structures were illuminated. Keywords: Digital marketing, artificial intelligence, AI systems, bibliometric analysis, bibliometrix. JEL Codes: M15, M30, M31
目的-本研究旨在对“数字营销”和“人工智能”这两个术语一起使用的出版物进行文献计量分析。为了实现这一目标,对Web of Science (WoS)数据库中的主要出版物、作者、国家和机构进行了研究。此外,本文还研究了数字营销和人工智能的结合使用。此外,它旨在为企业可以采用的营销人工智能策略提供见解。研究方法:本研究采用文献计量分析技术。使用R Studio中的Bibliometrix包及其基于web的组件Biblioshiny进行分析。在Web of Science数据库中,在标题、摘要和关键词部分使用关键词“数字营销”和“人工智能”进行搜索。研究结果:通过分析,确定了140名研究人员在2017年至2023年期间在46个期刊上发表的60篇论文。通过对收录的出版物进行检查,可以发现“人工智能”、“创造力”、“分析”、“影响”、“专业知识”、“社交网络”、“大数据”、“治理”、“成功”和“人工智能”等术语的频繁使用。仔细观察作者的国家,印度是最大的贡献者,其次是西班牙和美国。此外,芬兰(370篇)、西班牙(92篇)和法国(58篇)的引用次数最高。结论-本研究旨在通过研究数字营销和人工智能的过去和现在,为有兴趣从事数字营销和人工智能工作的研究人员做出贡献。为此,我们从文献中系统地回顾和分析了60项相关研究。此外,研究出版物的概念、知识和社会结构也被阐明。关键词:数字营销,人工智能,人工智能系统,文献计量分析,文献计量矩阵JEL代码:M15, M30, M31
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引用次数: 0
The validity of technical analysis in the cryptocurrency market: evidence from machine learning methods 加密货币市场技术分析的有效性:来自机器学习方法的证据
Q2 Economics, Econometrics and Finance Pub Date : 2023-09-30 DOI: 10.17261/pressacademia.2023.1821
Ersin Kanat
Purpose- This study aims to assess the effectiveness of technical analysis indicators used by investors in the cryptocurrency market for making informed decisions. Emphasizing the importance of accurate decision-making methods in financial markets, this research particularly focuses on the cryptocurrency market, which has gained significant attention among investors in recent years. Methodology- The study specifically examines technical analysis, a widely employed method in various financial markets, with a focus on its predictive capabilities concerning Bitcoin price forecasts. Leveraging advanced technologies, such as big data analysis and machine learning, the research utilizes daily trading data from January 1, 2017, to June 30, 2022, presenting technical indicators and their associated error margins. Findings- The study highlights the significance of using Weighted Moving Average (WMA) and Stochastic Oscillator (STO) indicators in combination, demonstrating that multiple indicators outperform individual ones. This research underscores the effectiveness of technical analysis methods in the cryptocurrency market, aiding the development of enhanced investment strategies. Conclusion- In conclusion, this study delves into the potency of technical analysis techniques employed by investors in cryptocurrency markets. The insights indicate that combining indicators and technical analysis methods holds promise for future investment strategies. It is essential to note that even the best method can lead to losses, as evidenced by the presence of error margins, and absolute profitability cannot be guaranteed through technical analysis methods. Keywords: Cryptocurrency, technical analysis, machine-learning, classification algorithms, investment. JEL Codes: C38, C55, G17
目的-本研究旨在评估投资者在加密货币市场中用于做出明智决策的技术分析指标的有效性。这项研究强调了准确决策方法在金融市场中的重要性,特别关注近年来受到投资者极大关注的加密货币市场。方法-该研究专门研究了技术分析,这是一种在各种金融市场中广泛使用的方法,重点是其对比特币价格预测的预测能力。该研究利用大数据分析和机器学习等先进技术,利用2017年1月1日至2022年6月30日的每日交易数据,呈现技术指标及其相关的误差范围。研究结果-该研究强调了加权移动平均(WMA)和随机振荡器(STO)指标组合使用的重要性,表明多个指标优于单个指标。这项研究强调了技术分析方法在加密货币市场中的有效性,有助于开发增强的投资策略。结论-总之,本研究深入研究了投资者在加密货币市场中使用的技术分析技术的效力。这些见解表明,将指标和技术分析方法相结合,为未来的投资策略带来了希望。需要注意的是,即使是最好的方法也会导致损失,这一点可以从误差范围的存在中得到证明,而且通过技术分析方法也不能保证绝对的盈利能力。关键词:加密货币,技术分析,机器学习,分类算法,投资。JEL代码:C38, C55, G17
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引用次数: 0
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Journal of Asian Finance, Economics and Business
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