Pub Date : 2022-09-15DOI: 10.1080/10696679.2022.2121287
G. Hunter, Steven A. Taylor, Pia Hildegard Kallen
{"title":"Shoppers’ susceptibility to information overload: scale development and validation","authors":"G. Hunter, Steven A. Taylor, Pia Hildegard Kallen","doi":"10.1080/10696679.2022.2121287","DOIUrl":"https://doi.org/10.1080/10696679.2022.2121287","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"1 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43522664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-13DOI: 10.1080/10696679.2022.2115383
A. Allaway, H. McCullough, Kyoungmin Kim, Gregory McAmis
{"title":"Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling","authors":"A. Allaway, H. McCullough, Kyoungmin Kim, Gregory McAmis","doi":"10.1080/10696679.2022.2115383","DOIUrl":"https://doi.org/10.1080/10696679.2022.2115383","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43649144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-12DOI: 10.1080/10696679.2022.2096637
Trang P. Tran, Tiffany Blanchflower, C. Lin
{"title":"Examining the effects of Facebook’s personalized advertisements on brand love","authors":"Trang P. Tran, Tiffany Blanchflower, C. Lin","doi":"10.1080/10696679.2022.2096637","DOIUrl":"https://doi.org/10.1080/10696679.2022.2096637","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47892543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-24DOI: 10.1080/10696679.2022.2090005
Carli Bezuidenhout, Troy Heffernan, Roba Abbas, Michael Mehmet
ABSTRACT Artificial intelligence (AI) is rapidly evolving, influencing service industries and Professional Services Firms (PSFs) embracing AI to improve margins. In this paper, we reveal how AI impacts the characteristics and marketing practices of PSFs. AI has the potential to provide considerable efficiency and organizational benefits, yet simultaneously changes service attributes, threatens the competitive advantage of deep client relationships, and directly influences the marketing practices of PSFs, including pricing strategy. Based on an extensive literature review, we present a conceptual model illustrating the changes impacting the business model, marketing practices, and client relationships of PSFs.
{"title":"The impact of Artificial Intelligence on the marketing practices of Professional Services Firms","authors":"Carli Bezuidenhout, Troy Heffernan, Roba Abbas, Michael Mehmet","doi":"10.1080/10696679.2022.2090005","DOIUrl":"https://doi.org/10.1080/10696679.2022.2090005","url":null,"abstract":"ABSTRACT Artificial intelligence (AI) is rapidly evolving, influencing service industries and Professional Services Firms (PSFs) embracing AI to improve margins. In this paper, we reveal how AI impacts the characteristics and marketing practices of PSFs. AI has the potential to provide considerable efficiency and organizational benefits, yet simultaneously changes service attributes, threatens the competitive advantage of deep client relationships, and directly influences the marketing practices of PSFs, including pricing strategy. Based on an extensive literature review, we present a conceptual model illustrating the changes impacting the business model, marketing practices, and client relationships of PSFs.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47025752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-24DOI: 10.1080/10696679.2022.2103435
Shaista Anayat, Gowhar Rasool
{"title":"Artificial intelligence marketing (AIM): connecting-the-dots using bibliometrics","authors":"Shaista Anayat, Gowhar Rasool","doi":"10.1080/10696679.2022.2103435","DOIUrl":"https://doi.org/10.1080/10696679.2022.2103435","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47724270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.1080/10696679.2022.2080714
Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, S. Silva
ABSTRACT Despite the increasing social perspective in branding research, accompanied by more firms creating brands including environmental issues, no studies so far have investigated whether brand narratives referring to polarizing consumer cultures affect brand-related metrics. We explore the impact of shopping rituals rooted in either materialistic or material-resistant consumer culture on consumer-based brand equity. Our research shows that consumers do not assess brand equity based on the narratives associated to any of the cultures, which suggests that in the case of such contextual sensitive research, a more reflexive approach is needed to explore brands’ appeal gained from cultural meanings.
{"title":"Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity","authors":"Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, S. Silva","doi":"10.1080/10696679.2022.2080714","DOIUrl":"https://doi.org/10.1080/10696679.2022.2080714","url":null,"abstract":"ABSTRACT Despite the increasing social perspective in branding research, accompanied by more firms creating brands including environmental issues, no studies so far have investigated whether brand narratives referring to polarizing consumer cultures affect brand-related metrics. We explore the impact of shopping rituals rooted in either materialistic or material-resistant consumer culture on consumer-based brand equity. Our research shows that consumers do not assess brand equity based on the narratives associated to any of the cultures, which suggests that in the case of such contextual sensitive research, a more reflexive approach is needed to explore brands’ appeal gained from cultural meanings.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"31 1","pages":"470 - 489"},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48436378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.1080/10696679.2022.2081207
B. Gillespie, K. Manning, O. Ferrell, L. Ferrell
ABSTRACT Promotion keywords (e.g. sale, clearance) are a frequent component of retail advertising, store signage, and point-of-purchase displays. Despite retailers’ frequent use of promotion keywords, past research has not examined their meaning. To address this void, the authors conducted studies examining both consumers’ and retail managers’ perceptions of promotional keywords within the United States market. Using an experimental approach, the authors predict and find that clearance leads to relatively deep retail discount expectations compared to sale (across samples including consumers and retail managers) and that the attractiveness of price promotions is dependent upon associated promotional keywords.
{"title":"Clearance vs. sale: promotion keywords and their implications for retailers and public policy","authors":"B. Gillespie, K. Manning, O. Ferrell, L. Ferrell","doi":"10.1080/10696679.2022.2081207","DOIUrl":"https://doi.org/10.1080/10696679.2022.2081207","url":null,"abstract":"ABSTRACT Promotion keywords (e.g. sale, clearance) are a frequent component of retail advertising, store signage, and point-of-purchase displays. Despite retailers’ frequent use of promotion keywords, past research has not examined their meaning. To address this void, the authors conducted studies examining both consumers’ and retail managers’ perceptions of promotional keywords within the United States market. Using an experimental approach, the authors predict and find that clearance leads to relatively deep retail discount expectations compared to sale (across samples including consumers and retail managers) and that the attractiveness of price promotions is dependent upon associated promotional keywords.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"31 1","pages":"403 - 415"},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47388477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.1080/10696679.2022.2080712
Michel Tremblay
ABSTRACT This study examines the influence of affiliative and aggressive humor climate levels and variability of humor climates on customer purchase, and the mediating effect of customer perceptions of service quality on such relationships. Sixty-seven store managers assessed 615 employees’ use of humor, while 3533 customers were surveyed to assess the quality of service received and their purchase behavior. Results show that a high affiliative humor climate was associated with a decrease in customer perceptions of service quality when variability in this humor usage was low in stores. Furthermore, high usage of aggressive humor was associated with a decrease in customer purchase.
{"title":"How, when, and why do stores’ humor climates affect retail customer purchase?","authors":"Michel Tremblay","doi":"10.1080/10696679.2022.2080712","DOIUrl":"https://doi.org/10.1080/10696679.2022.2080712","url":null,"abstract":"ABSTRACT This study examines the influence of affiliative and aggressive humor climate levels and variability of humor climates on customer purchase, and the mediating effect of customer perceptions of service quality on such relationships. Sixty-seven store managers assessed 615 employees’ use of humor, while 3533 customers were surveyed to assess the quality of service received and their purchase behavior. Results show that a high affiliative humor climate was associated with a decrease in customer perceptions of service quality when variability in this humor usage was low in stores. Furthermore, high usage of aggressive humor was associated with a decrease in customer purchase.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"31 1","pages":"434 - 449"},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47025807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.1080/10696679.2022.2093224
Susan D. Myers, Sandipan S. Sen, Holly A. Syrdal, Parker J. Woodroof
{"title":"The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing","authors":"Susan D. Myers, Sandipan S. Sen, Holly A. Syrdal, Parker J. Woodroof","doi":"10.1080/10696679.2022.2093224","DOIUrl":"https://doi.org/10.1080/10696679.2022.2093224","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45748259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-22DOI: 10.1080/10696679.2022.2074462
Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod, Tamara M. Masters
ABSTRACT We developed a CRM+ Model using experimentation and structural equation modeling analysis. CRM+ demonstrates previously unexplored interrelationships among consumer-perceived manipulation, brand motives, perceived ethicality of the Cause-related Marketing, and brand attitude. CRM+ reveals that perceived ethicality of the CRM has a significant positive effect on brand attitude, though it is not as pronounced as the effect of perceived altruistic motives. Egoistic motives decrease ethicality perceptions, but has no direct effect on brand attitude. Altruistic motive perceptions diminish egoistic motive perceptions. CRM+ suggests marketing managers should prioritize emphasizing altruistic motives and ethicality of the partnership over downplaying egoistic motives.
{"title":"The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model","authors":"Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod, Tamara M. Masters","doi":"10.1080/10696679.2022.2074462","DOIUrl":"https://doi.org/10.1080/10696679.2022.2074462","url":null,"abstract":"ABSTRACT We developed a CRM+ Model using experimentation and structural equation modeling analysis. CRM+ demonstrates previously unexplored interrelationships among consumer-perceived manipulation, brand motives, perceived ethicality of the Cause-related Marketing, and brand attitude. CRM+ reveals that perceived ethicality of the CRM has a significant positive effect on brand attitude, though it is not as pronounced as the effect of perceived altruistic motives. Egoistic motives decrease ethicality perceptions, but has no direct effect on brand attitude. Altruistic motive perceptions diminish egoistic motive perceptions. CRM+ suggests marketing managers should prioritize emphasizing altruistic motives and ethicality of the partnership over downplaying egoistic motives.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"31 1","pages":"334 - 351"},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42634919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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