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Behavioral Self-Management as a Supplement to External Sales Force Controls 行为自我管理作为外部销售人员控制的补充
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753831
D. Sauers, J. Hunt, Kenneth E. Bass
Salesforce control systems tend to focus on outcomes rather than behaviors. The use and effectiveness of behavior-based control systems is limited, particularly with industrial sales-people, who generally operate in the field much of the time where their behavior cannot be closely observed or supervised by management. The authors propose Behavioral Self-Management (BSM) as a means of controlling the methods salespeople use to achieve results. Specific BSM techniques applicable to selling and strategies for encouraging salespeople to engage in self- management are reviewed.
Salesforce控制系统倾向于关注结果而不是行为。基于行为的控制系统的使用和有效性是有限的,特别是对于工业销售人员,他们通常大部分时间在现场操作,他们的行为不能被管理人员密切观察或监督。作者提出行为自我管理(BSM)作为一种手段来控制销售人员使用的方法来实现结果。具体的BSM技术适用于销售和策略,鼓励销售人员从事自我管理。
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引用次数: 19
Selecting Appropriate Sales Quota Plan Structures and Quota-Setting Procedures 选择合适的销售配额计划结构和配额设置程序
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1997.10754078
R. Darmon
The typical objective of a sales quota-bonus plan (QBP) is to enhance salespeople's performance by granting them a bonus when they reach a prespecified performance level (a sales quota), set higher than the performance level they would achieve otherwise. Even though QBPs are short-term plans, they have long-run profit impacts through their effects on a sales force morale and feelings of equity (or inequity). This is why devising sales quota plans has always been a difficult task. This paper's objective is to discuss how different QBP structures and related quota setting procedures are likely to be selected by management, depending on such situational characteristics as management's objectives, constraints, and available (or collectible) information.
销售配额-奖金计划(QBP)的典型目标是,当销售人员达到预定的业绩水平(销售配额)时,通过授予他们奖金来提高销售人员的业绩,该业绩水平设定得高于他们本来可以达到的业绩水平。尽管qbp是短期计划,但通过对销售队伍士气和公平(或不公平)感觉的影响,它们具有长期的利润影响。这就是制定销售配额计划一直是一项艰巨任务的原因。本文的目的是讨论管理层如何根据管理层的目标、约束和可用(或可收集)信息等情境特征,选择不同的QBP结构和相关的配额设置程序。
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引用次数: 13
Selling & Sales Management in Action: Leadership Through Quality 销售和销售管理的行动:领导通过质量
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753814
J. F. Tanner
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引用次数: 0
The Sales Manager As a Boundary Spanner: A Role Theory Analysis 作为边界扳手的销售经理:角色理论分析
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1983.10754354
Steven Lysonski, Eugene M. Johnson
AbstractBoundary spanning and role theory were used to examine the sales manager's role. Although it was determined that a sales manager's boundary spanning is not associated with role conflict and role ambiguity, it was shown that a sales manager's role conflict and ambiguity are associated with low job satisfaction, high job-related tension, low perceived performance, and greater propensity to leave. These research results have important implications for sales management.
摘要运用边界跨越理论和角色理论对销售经理的角色进行了考察。虽然我们确定了销售经理的边界跨越与角色冲突和角色模糊无关,但研究表明,销售经理的角色冲突和模糊与低工作满意度、高工作紧张、低感知绩效和更大的离职倾向有关。这些研究结果对销售管理具有重要的启示意义。
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引用次数: 39
Optimism and Street-Smarts: Identifying and Improving Salesperson Intelligence 乐观和街头智慧:识别和提高销售人员的智慧
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1999.10754179
H. Sujan
Based on Sternberg's (1985) theory of human intelligence, the nature of salespeople's street-smarts—one of three aspects of intelligence this theory defines—is evaluated. It is suggested that salespeople's adapting to their environment, selecting to be in a more appropriate environment and shaping or molding their environment, the three elements of street-smarts, all contribute significantly to not only their performance but also their happiness (satisfaction). Further, it is suggested that although there may be a tendency among salespeople to focus on just one of the three aspects, because people like doing what they are best at, a balance among the three aspects of street-smart intelligence is more desirable. The motivational and personality roots of these forms of intelligence are also examined. Optimistic thinking is suggested to be a core, individual characteristic that fosters salespeople's street-smarts. Consequently, while recruiting salespeople sales management ought to evaluate the optimistic te...
根据Sternberg(1985)的人类智力理论,对销售人员的街头智慧(该理论定义的智力的三个方面之一)的本质进行了评估。研究表明,销售人员对环境的适应,选择一个更合适的环境,塑造或塑造他们的环境这三个要素,不仅对他们的业绩,而且对他们的幸福感(满意度)都有很大的影响。此外,研究表明,尽管销售人员可能倾向于只关注三个方面中的一个,因为人们喜欢做他们最擅长的事情,但在街头智慧的三个方面之间保持平衡更可取。这些形式的智力的动机和人格根源也进行了检查。乐观思维被认为是培养销售人员街头智慧的核心个人特征。因此,在招聘销售人员时,销售管理人员应该评估乐观的人。
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引用次数: 34
Evaluation of Salesforce Contest Performance Salesforce竞赛表现评估
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1983.10754342
T. Wotruba, Donald J. Schoel
AbstractThis study reports the types of salesforce characteristics and sales contest planning policies associated with success of salesforce contests. Three measures of contest success are used: attainment of contest objectives, contest's contribution to profit, and the number of negative side effects generated by the contest.
摘要本研究报告了与销售队伍竞赛成功相关的销售队伍特征类型和销售竞赛策划策略。比赛成功的三个衡量标准是:比赛目标的实现,比赛对利润的贡献,以及比赛产生的负面影响的数量。
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引用次数: 14
Selling and Sales Management in Action: The Sales Force's Role in International Marketing Research and Marketing Information Systems 销售和销售管理在行动:销售队伍在国际市场研究和市场信息系统中的作用
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1991.10753860
L. Chonko, J. F. Tanner, E. Smith
Many companies resist global markets because of seemingly insurmountable problems with these markets. Salespeople are often used successfully to gather market information. There is a wealth of market data that can be collected by a company's international sales force and distributors' sales force which can prove to be valuable in surmounting cultural and marketing barriers associated with global markets. The current paper discusses how and with what success U.S. multinational companies are using their international sales forces in gathering international marketing research data.
许多公司抵制全球市场,因为这些市场似乎存在无法克服的问题。销售人员经常被成功地用来收集市场信息。公司的国际销售人员和分销商的销售人员可以收集大量的市场数据,这些数据可以证明在克服与全球市场相关的文化和营销障碍方面是有价值的。本文讨论了美国跨国公司如何利用他们的国际销售队伍来收集国际营销研究数据,并取得了怎样的成功。
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引用次数: 19
A Method for Investigating the Cognitive Processes and Knowledge Structures of Expert Salespeople 销售专家认知过程与知识结构的研究方法
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1990.10753849
C. Shepherd, Joseph O. Rentz
Researchers are increasingly focusing on the mental processes and knowledge structures of salespeople. Of particular interest are expert (or highly skilled) salespeople. This article presents a method for investigating the cognitive processes and knowledge structures of expert salespeople. The method examines both declarative and procedural knowledge by combining several techniques traditionally seen in the cognitive sciences, namely the critical incident technique, vicarious role play using simulated problem situations, and content analysis of verbal protocols. Examples of an application of this procedure with a food broker sales force are used to illustrate certain aspects of the method.
研究人员越来越关注销售人员的心理过程和知识结构。特别感兴趣的是专业(或高技能)销售人员。本文提出了一种研究销售专家认知过程和知识结构的方法。该方法通过结合认知科学中的几种传统技术,即关键事件技术、使用模拟问题情境的替代角色扮演和口头协议的内容分析,来检查陈述性和程序性知识。用一个食品经纪人销售队伍的例子来说明该方法的某些方面。
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引用次数: 11
Sales Thchnology Applications: The Impact of Electronic Data Interchange on the Sales Function 销售技术应用:电子数据交换对销售功能的影响
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1994.10753995
Ned C. Hill, M. Swenson
Electronic Data Interchange (EDI) provides information linkages between selling firms and buying firms and offers significant benefits for participating companies. In this article, the changing role of the salesperson in an EDI environment is explored. A case study, which examines the effects of EDI technology at Bergen Brunswig Drug Company, is presented. Managerial implications are discussed.
电子数据交换(EDI)提供了销售公司和购买公司之间的信息联系,并为参与公司提供了重大利益。在本文中,将探讨EDI环境中销售人员角色的变化。提出了一个案例研究,该研究考察了EDI技术在卑尔根布伦斯威制药公司的影响。讨论了管理意义。
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引用次数: 7
A Conceptualization of the Functions and Roles of Formalized Selling and Buying Teams 形式化销售和采购团队的功能和角色的概念化
Pub Date : 2013-10-24 DOI: 10.1080/08853134.1995.10754020
Dawn Deeter-Schmelz, R. Ramsey
In today's ever-changing business environment, teamwork has emerged as a requirement for success. As industry faces this paradigm shift, a formal team structure is emerging that goes beyond that proposed by previous selling/buying center researchers. Accordingly, a conceptualization of the functions and roles of these formalized selling and buying teams is proposed as a starting point for future investigations. The movement toward formal self-directed teams is explored, updated definitions of the selling and buying teams are proposed, and the functions and roles of each team are reviewed. Key constructs and organizational implications also are discussed.
在当今瞬息万变的商业环境中,团队合作已经成为成功的必要条件。随着行业面临这种范式转变,一种正式的团队结构正在出现,它超越了以前销售/购买中心研究人员提出的结构。因此,建议将这些正式的销售和购买团队的功能和角色概念化,作为未来调查的起点。本文探讨了走向正式的自我指导团队的运动,提出了销售和购买团队的最新定义,并回顾了每个团队的功能和角色。还讨论了关键结构和组织含义。
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引用次数: 26
期刊
Journal of Personal Selling and Sales Management
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