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The AI-augmented crowd: How human crowdvoters adopt AI (or not) 人工智能增强人群:人类选民如何采用人工智能
IF 10.5 1区 管理学 Q1 BUSINESS Pub Date : 2023-11-27 DOI: 10.1111/jpim.12708
Elena Freisinger, Matthias Unfried, Sabrina Schneider

To date, innovation management research on idea evaluation has focused on human experts and crowd evaluators. With recent advances in artificial intelligence (AI), idea evaluation and selection processes need to keep up. As a result, the potential role of AI-enabled systems in idea evaluation has become an important topic in innovation management research and practice. While AI can help overcome human capacity constraints and biases, prior research has identified also aversive behaviors of humans toward AI. However, research has also shown lay people's appreciation of AI. This study focuses on human crowdvoters’ AI adoption behavior. More precisely, we focus on gig workers, who despite often lacking expert knowledge are frequently engaged in crowdvoting. To investigate crowdvoters' AI adoption behavior, we conducted a behavioral experimental study (n = 629) with incentive-compatible rewards in a human-AI augmentation scenario. The participants had to predict the success or failure of crowd-generated ideas. In multiple rounds, participants could opt to delegate their decisions to an AI-enabled system or to make their own evaluations. Our findings contribute to the innovation management literature on open innovation, more specifically crowdvoting, by observing how human crowdvoters engage with AI. In addition to showing that the lay status of gig workers does not lead to an appreciation of AI, we identify factors that foster AI adoption in this specific innovation context. We hereby find mixed support for influencing factors previously identified in other contexts, including financial incentives, social incentives, and the provision of information about AI-enabled system's functionality. A second novel contribution of our empirical study is, however, the fading of crowdvoters’ aversive behavior over time.

迄今为止,创新管理中关于理念评价的研究主要集中在人类专家和人群评价上。随着人工智能(AI)的最新进展,想法评估和选择过程需要跟上。因此,人工智能系统在创意评估中的潜在作用已成为创新管理研究和实践中的一个重要课题。虽然人工智能可以帮助克服人类的能力限制和偏见,但之前的研究也发现了人类对人工智能的厌恶行为。然而,研究也显示了非专业人士对人工智能的赞赏。本研究关注的是人类众投票者的人工智能采用行为。更准确地说,我们关注的是零工,尽管他们往往缺乏专业知识,但却经常参与众筹。为了调查大众选民的人工智能采用行为,我们在人类人工智能增强场景中进行了一项具有激励相容奖励的行为实验研究(n = 629)。参与者必须预测大众创意的成功或失败。在多轮比赛中,参与者可以选择将他们的决定委托给支持人工智能的系统,或者自己进行评估。我们的研究结果通过观察人类众投票者如何参与人工智能,为开放式创新的创新管理文献做出了贡献,更具体地说,是众投票。除了表明零工的非专业地位不会导致对人工智能的欣赏之外,我们还确定了在这种特定创新背景下促进人工智能采用的因素。因此,我们发现对先前在其他环境中确定的影响因素的混合支持,包括财务激励、社会激励和提供有关人工智能启用系统功能的信息。然而,我们的实证研究的第二个新颖贡献是,群众选民的厌恶行为随着时间的推移而消退。
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引用次数: 0
Framing innovation success, failure, and transformation: A systematic literature review 框架创新成功、失败与转型:系统文献综述
IF 10.1 1区 管理学 Q1 BUSINESS Pub Date : 2023-11-15 DOI: 10.1111/jpim.12706
Orlagh Reynolds, Aideen O'Dochartaigh, Enrico Secchi, Donna Marshall, Andrea Prothero

Framing is a powerful tool shaping innovation success, failure, and transformation. However, innovation framing is not recognized as a unified domain of research and the extant literature is theoretically fragmented across diverse fields. Inconsistencies in definition and operationalization of constructs stall theoretical advancement of innovation framing theory and practice. Importantly, an understanding of the underlying mechanisms enabling framing to mediate innovation outcomes has been missing. Using a systematic literature review (SLR), we integrate diverse theoretical perspectives. Stemming from this, we develop a unified conceptual framework of innovation framing. In so doing we make three vital contributions to the field. First, we develop a typology of construct categories of innovation framing, defining these framing concepts and identifying their theoretical basis. Next, we emphasize the importance of key mechanisms (sensemaking, interpretive flexibility, consensus) in explaining innovation outcomes. Our third contribution identifies innovation stage-specific differences in the role of framing processes, frame types and characteristics, and the temporal elements of these. Finally, we discuss the implications of our research for innovation practitioners, while concluding with a detailed agenda for future innovation framing research.

框架是塑造创新成功、失败和转型的强大工具。然而,创新框架并没有被认为是一个统一的研究领域,现有的文献在理论上是分散在不同领域的。建构的定义和可操作性的不一致性阻碍了创新框架理论和实践的理论进步。重要的是,对使框架能够调解创新结果的潜在机制的理解一直缺失。运用系统文献回顾法,我们整合了不同的理论观点。基于此,我们提出了一个统一的创新框架概念框架。在这样做的过程中,我们对这一领域作出了三个重要贡献。首先,我们建立了一个构建创新框架类别的类型学,定义了这些框架概念并确定了它们的理论基础。接下来,我们强调了关键机制(语义构建、解释灵活性、共识)在解释创新结果中的重要性。我们的第三个贡献确定了框架过程、框架类型和特征的作用在创新阶段的具体差异,以及它们的时间因素。最后,我们讨论了我们的研究对创新实践者的启示,同时对未来创新框架研究的详细议程进行了总结。
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引用次数: 0
Building a resilient organization through a pre-shock strategic emphasis on innovation 通过震前对创新的战略重视,建设具有复原力的组织
IF 10.5 1区 管理学 Q1 BUSINESS Pub Date : 2023-11-06 DOI: 10.1111/jpim.12697
Andreas Engelen, Constantin Huesker, Verena Rieger, Victoria Berg

Why are some firms more resilient when systemic shocks like the Global Financial Crisis (GFC) or COVID-19 pandemic set in? We approach this question by arguing that a firm's pre-shock strategic emphasis on innovation can mitigate the consequences of such shocks by facilitating stability and flexibility, major components of organizational resilience, as the shock sets in. We test our arguments empirically by analyzing data from 2003 to 2011 on as many as 994 firms from the S&P 1500 to identify the causes of their resilience during the 2008 GFC. Our findings indicate that pre-shock product introductions and, to some extent, top management's focus on innovation can facilitate stability and flexibility when a shock occurs, while R&D intensity and patents, other dimensions of a strategic emphasis on innovation, do so only when firm profitability before the shock is low. In this way, we direct innovation research's attention to the additional performance benefits of innovation activities when shocks occur and reveal which dimensions of a strategic emphasis on innovation buffer the negative consequences of a shock, thus providing insights into how innovation helps firms be resilient. Further, our theorizing and empirical findings unveil an intriguing paradox: While existing research tends to find positive associations between innovation and profitability in “regular” times, strong pre-shock profitability impairs innovation's ability to unfold its effects fully at shock onset.

当全球金融危机或 COVID-19 大流行病等系统性冲击来临时,为什么有些公司更具复原力?我们在探讨这个问题时认为,在冲击来临时,企业在冲击前对创新的战略重视可以促进稳定性和灵活性(组织复原力的主要组成部分),从而减轻此类冲击的后果。我们通过分析 S&P 1500 多家公司从 2003 年到 2011 年的数据来验证我们的论点,从而找出这些公司在 2008 年全球金融危机期间保持韧性的原因。我们的研究结果表明,冲击前的产品引进,以及在一定程度上高层管理者对创新的重视,可以在冲击发生时促进稳定性和灵活性,而研发强度和专利,即战略上对创新重视的其他维度,只有在冲击前企业盈利能力较低时才能发挥作用。因此,我们将创新研究的注意力引向了冲击发生时创新活动的额外绩效收益,并揭示了战略重点创新的哪些维度可以缓冲冲击的负面影响,从而为创新如何帮助企业提高抗冲击能力提供了启示。此外,我们的理论和实证研究结果还揭示了一个耐人寻味的悖论:现有研究倾向于发现创新与 "正常 "时期的盈利能力之间存在正相关关系,而冲击前的强劲盈利能力会削弱创新在冲击开始时充分发挥其效应的能力。
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引用次数: 0
Correction to “When change is all around: How dynamic network capability and generative NPD learning shape a firm's capacity for major innovation” 更正 "当变化无处不在时:动态网络能力和新产品开发学习如何塑造企业的重大创新能力"
IF 10.5 1区 管理学 Q1 BUSINESS Pub Date : 2023-10-30 DOI: 10.1111/jpim.12707

Chen, Yongjian, Nicole Coviello, and Chatura Ranaweera. 2021. “When Change is All Around: How Dynamic Network Capability and Generative NPD Learning Shape a Firm's Capacity for Major Innovation.” Journal of Product Innovation Management 38(5): 574–99. https://doi.org/10.1111/jpim.12595.

On page 581, a paragraph break was missing between Hypothesis 4 and the subsequent discussion of Hypothesis 5. Specifically, Hypothesis 4 states that “Higher levels of external dynamism strengthen the relationship between a firm's dynamic network capability and generative NPD learning.” The text that follows Hypothesis 4 should have started a new paragraph, marking the beginning of the discussion for Hypothesis 5.

This correction addresses a formatting error and does not affect the content of the article.

We apologize for this error.

Chen, Yongjian, Nicole Coviello, and Chatura Ranaweera.2021."当变化无处不在时:动态网络能力和生成性 NPD 学习如何塑造企业的重大创新能力"。产品创新管理杂志》38(5):574-99. https://doi.org/10.1111/jpim.12595.On 第 581 页,在假设 4 和随后对假设 5 的讨论之间缺少一个分段。具体而言,假设 4 指出:"较高水平的外部活力会加强企业动态网络能力与生成性 NPD 学习之间的关系"。假设 4 后面的文字应该是一个新段落的开始,标志着假设 5 讨论的开始。这一更正解决了一个格式错误,不影响文章内容。
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引用次数: 0
Customers driving a firm's responsible innovation response for grand challenges: A co-active issue-selling perspective 客户推动企业以负责任的创新应对重大挑战:从问题销售的角度看共同作用
IF 10.5 1区 管理学 Q1 BUSINESS Pub Date : 2023-10-22 DOI: 10.1111/jpim.12705
William Y. Degbey, Elina Pelto, Christina Öberg, Abraham Carmeli

Grand challenges vary across industries and call for firms to craft a responsible innovation response to effectively address them. However, key questions concerning why firms embrace responsible innovation and the process by which they respond to grand challenges have yet to be fully answered. We integrate an issue-selling theoretical lens and the customer role from an innovation perspective to theorize about the different influencing motives that customers exert on their corresponding supplying firm to craft a more responsible innovation response to grand challenges. Based on qualitative data collected in almost a 10-year period from multiple respondents across eight customer firms and two supplying firms, we identify three core motives—regulatory, business opportunity, and socio-environmental motives—that propel customers to influence supplying firms to craft different forms of responsible innovation responses. Our research also reveals three vital socio-human capital pathways—human capital, socio-behavioral, and relationship—which, in turn, foster a co-active engagement in addressing grand challenges innovatively and responsibly. In so doing, this research advances novel theorizing on co-active engagement in responsible innovation where the customer acts as the primary champion and the supplier as the implementer. We discuss the important implications for customers and other stakeholders.

各行各业面临的重大挑战各不相同,这就要求企业制定负责任的创新对策,以有效应对这些挑战。然而,关于企业为何接受负责任的创新以及企业应对重大挑战的过程等关键问题尚未得到全面解答。我们整合了问题销售理论视角和创新视角下的客户角色,从理论上探讨了客户对其相应供应企业施加的不同影响动机,以制定更负责任的创新对策来应对重大挑战。基于近十年来从八家客户企业和两家供应企业的多名受访者那里收集到的定性数据,我们确定了三种核心动机--监管动机、商业机会动机和社会环境动机--它们推动客户影响供应企业制定不同形式的负责任创新对策。我们的研究还揭示了三种重要的社会人力资本途径--人力资本、社会行为和关系--这反过来又促进了以创新和负责任的方式共同参与应对重大挑战。通过这种方式,本研究推进了关于共同积极参与负责任创新的新理论,在这种创新中,客户是主要倡导者,供应商是实施者。我们将讨论这对客户和其他利益相关者的重要影响。
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引用次数: 0
Orchestrating resources with suppliers for product innovation 与供应商协调资源,促进产品创新
IF 10.5 1区 管理学 Q1 BUSINESS Pub Date : 2023-10-20 DOI: 10.1111/jpim.12703
Francesco Chirico, Lucia Naldi, Michael A. Hitt, Philipp Sieger, David G. Sirmon, Kai Xu

How orchestrating external, supplier-provided resources affects product innovation is an important question. While product innovation is essential to achieve a competitive advantage, it is costly as it requires significant investments. It thus puts a severe strain on firm resources, which is particularly critical for resource-scarce small–medium enterprises (SMEs). Therefore, these firms must combine their own resources with those of external parties, particularly suppliers, to enhance their product innovation. However, knowledge about how orchestrating these resources affects product innovation is limited, because empirical studies on resource orchestration have largely focused on firm-internal resources; furthermore, there is ambiguity regarding the extent to which drawing on external resources is beneficial. In addition, the conditions that affect the resource orchestration–product innovation relationship remain unexplored. Therefore, we focus on supplier logistics integration (SLI), an important resource orchestration action referring to the orchestration of external, supplier-provided resources; we draw on the resource orchestration framework and the related work on organizational rigidity to theorize that there is an inverted U-shaped relationship between SLI and product innovation. Additionally, we suggest that learning orientation and environmental dynamism mitigate rigidities associated with high levels of SLI and thus facilitate the translation of SLI into product innovation. Testing our hypotheses with data from Swedish SMEs supports our theorizing and provides important contributions. Most importantly, we extend the resource orchestration framework to include the focus on external, supplier-provided resources, thereby advancing our knowledge and understanding of resource orchestration for product innovation in SMEs.

协调外部供应商提供的资源如何影响产品创新是一个重要问题。虽然产品创新对取得竞争优势至关重要,但由于需要大量投资,因此成本高昂。因此,它对企业资源造成了严重压力,这对资源稀缺的中小企业尤为重要。因此,这些企业必须将自身资源与外部资源(尤其是供应商)结合起来,以提高产品创新能力。然而,关于协调这些资源如何影响产品创新的知识却很有限,因为有关资源协调的实证研究主要集中在企业内部资源上;此外,关于利用外部资源在多大程度上有益的问题也很模糊。此外,影响资源协调与产品创新关系的条件仍未得到探讨。因此,我们将重点放在供应商物流整合(SLI)上,这是一种重要的资源协调行为,指的是协调外部的、供应商提供的资源;我们借鉴资源协调框架和关于组织刚性的相关研究,提出了 SLI 与产品创新之间存在倒 U 型关系的理论。此外,我们还提出,学习导向和环境活力可以缓解与高水平可持续创新相关的僵化现象,从而促进可持续创新转化为产品创新。用瑞典中小企业的数据检验我们的假设支持了我们的理论,并做出了重要贡献。最重要的是,我们扩展了资源协调框架,将重点放在外部、供应商提供的资源上,从而增进了我们对资源协调促进中小企业产品创新的认识和理解。
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引用次数: 0
Business model innovation: Integrative review, framework, and agenda for future innovation management research 商业模式创新:未来创新管理研究的综合回顾、框架与议程
IF 10.1 1区 管理学 Q1 BUSINESS Pub Date : 2023-10-18 DOI: 10.1111/jpim.12704
Patrick Spieth, Pascal Breitenmoser, Tobias Röth

The business model innovation (BMI) concept has become a well-established phenomenon of current academic research. While Foss and Saebi's (Journal of Management, 2017, 43, 200–227) seminal literature review on BMI revealed 349 articles on BMI published between 1972 and 2015, an additional number of 1727 articles on the topic have been published since 2016. In contrast to this overall interest in the BMI phenomenon, innovation-focused journals include only a limited number of publications on BMI. Further, besides the valuable insights and fruitful research directions of extant literature reviews, they tend also to overlook the linkages between traditional innovation management and the majority of BMI research. Given this underrepresentation of BMI research in the innovation management literature, we conduct an integrative literature review to bring the disconnected literature closer together and offer directions for future research. Our literature review applies the review strategy of blending and merging the literature across domains. First, we blend the knowledge base of the BMI domain by applying the Product Development and Management Association (PDMA) Body of Knowledge categories. Second, we merge the literature across domains by developing an integrative framework. As recent BMI literature increasingly converged to two lines of research, our framework differentiates between the relatedness of the BMI and BMI openness. Thereby, we offer new avenues for future research that can enrich the dialogue on BMI research in the innovation management community. These results demonstrate how the BMI domain covers aspects that fit, contribute to, and extend classical innovation-focused research, how both research domains can be merged to enrich each other, and how future research can foster the dialogue across disconnected domains.

商业模式创新(BMI)概念已成为当前学术界研究的一个公认现象。Foss和Saebi (Journal of Management, 2017, 43, 200-227)对BMI的开创性文献综述显示,1972年至2015年间发表了349篇关于BMI的文章,而自2016年以来,又发表了1727篇关于该主题的文章。与对BMI现象的整体兴趣相反,以创新为重点的期刊只包括有限数量的BMI出版物。此外,除了现有文献综述的宝贵见解和富有成果的研究方向外,它们还往往忽视了传统创新管理与大多数BMI研究之间的联系。鉴于BMI研究在创新管理文献中的代表性不足,我们进行了一项综合文献综述,将脱节的文献联系在一起,并为未来的研究提供方向。我们的文献综述采用了跨领域文献的混合和合并的综述策略。首先,我们通过应用PDMA (Product Development and Management Association)的Body of knowledge分类对BMI领域的知识库进行融合。其次,我们通过开发一个综合框架来合并跨领域的文献。由于最近的BMI文献越来越多地融合到两条研究线,我们的框架区分了BMI的相关性和BMI的开放性。因此,我们为未来的研究提供了新的途径,可以丰富创新管理界对BMI研究的对话。这些结果展示了BMI领域如何涵盖适合、促进和扩展以创新为重点的经典研究的各个方面,两个研究领域如何合并以丰富彼此,以及未来的研究如何促进不相关领域之间的对话。
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引用次数: 0
Being open, feeling safe and getting creative: The role of team mean openness to experience in the emergence of team psychological safety and team creativity 开放、安全感和创造力:团队对经验的开放性在团队心理安全和团队创造力形成过程中的作用
IF 10.5 1区 管理学 Q1 BUSINESS Pub Date : 2023-10-10 DOI: 10.1111/jpim.12699
Claudia Sacramento, Joanne Lyubovnikova, Ieva Martinaityte, Catarina Gomes, Luis Curral, Andrea Juhasz-Wrench

Although the effects of openness to experience (OTE) on individual creativity are well-established, research on how such effects unfold in a team context is scarce. Drawing on theories of group norms and uncertainty reduction, we argue that team mean OTE leads to a climate of team psychological safety which, in turn, facilitates team creativity. We test our hypothesis over three independent studies, the first comprising 35 business student project teams, the second based on 28 professional teams from the automotive industry, both conducted in the United Kingdom, and the third comprising 24 healthcare teams in Portugal. As predicted, across all three studies, team mean OTE was positively associated with team creativity via the affective emergent state of team psychological safety. Furthermore, the mediating role of team psychological safety remained significant even when accounting for team OTE variance, alternative motivational and cognitive emergent states, namely team promotion focus (studies 1 and 2) and team exploration climate (study 3), as well as empowering leadership (study 3). Finally, in study 3, we examined the differential impact of the two major facets of OTE, intellect, and openness, and found that intellect, but not openness, was responsible for driving the indirect effects. Further analysis did not support alternative perspectives concerning team OTE variance or the interaction between mean and variance. Our findings not only contribute to theoretical understanding regarding the relationship between team personality composition, specifically OTE, and team creativity but also provide much-needed insight into how such effects unfold. We delineate several practical implications for team design and development.

尽管经验开放性(OTE)对个人创造力的影响已得到公认,但有关这种影响在团队中如何体现的研究却很少。借鉴团体规范和减少不确定性的理论,我们认为团队平均开放性体验(OTE)会带来团队心理安全氛围,进而促进团队创造力的提高。我们通过三项独立研究来验证我们的假设,第一项研究包括 35 个商科学生项目团队,第二项研究基于 28 个汽车行业的专业团队,均在英国进行,第三项研究包括葡萄牙的 24 个医疗保健团队。正如预测的那样,在所有三项研究中,团队平均 OTE 通过团队心理安全的情感突发状态与团队创造力呈正相关。此外,即使考虑到团队 OTE 变异、其他动机和认知突发状态,即团队促进重点(研究 1 和 2)和团队探索氛围(研究 3)以及授权领导(研究 3),团队心理安全的中介作用仍然显著。最后,在研究 3 中,我们考察了 OTE 的两个主要方面--智力和开放性--的不同影响,发现是智力而不是开放性驱动了间接效应。进一步的分析并不支持有关团队 OTE 差异或平均值与差异之间交互作用的其他观点。我们的研究结果不仅有助于从理论上理解团队个性构成(特别是 OTE)与团队创造力之间的关系,还为我们提供了亟需的洞察力,让我们了解这种效应是如何产生的。我们对团队设计和发展提出了几点实际意义。
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引用次数: 0
Converting inventions into innovations to address cancer grand challenges: The role of scientific and digital search intensity 将发明转化为创新,应对癌症的巨大挑战:科学和数字搜索强度的作用
IF 10.5 1区 管理学 Q1 BUSINESS Pub Date : 2023-10-10 DOI: 10.1111/jpim.12701
Lorenzo Ardito, Angelo Natalicchio, Antonio Messeni Petruzzelli, Manlio Del Giudice

The present study seeks to shed further light on what favors the conversion of inventions into innovations in for-profit firms and to advance our understanding of how to tackle cancer grand challenges (CGCs). Specifically, following the literature on knowledge search and recombination, we analyze whether and how cancer-related inventions developed through an intense adoption of scientific knowledge (scientific search intensity) result in (i) a higher number of approved drugs and (ii) a shorter approval time for new drugs. Notably, while the role of science with regard to technological development has been widely studied, the extent to which science-based solutions relate to new product introduction, especially in terms of coping with grand challenges such as approved cancer drugs, is less known. Furthermore, considering the digitization of (health) R&D and the role of information and communication technologies (i.e., digital technologies) to address grand challenges, we examine whether and how cancer-related inventions developed through an intense adoption of digital knowledge (digital search intensity) directly affect the extent and speed of cancer drug approval, as well as whether interaction effects between scientific and digital search intensity exist. We develop hypotheses that we test on a sample of 65,861 cancer-related patents owned by 139 for-profit firms, collected from the USPTO Cancer Moonshot Patent Data. These have a priority date between 1990 and 2010, and have led to 1035 approved drugs. Results reveal that scientific search intensity is not associated with the number of different drugs developed from a single cancer-related invention but is associated with the speed at which the invention leads to a newly approved drug. Digital search intensity appears not to directly affect cancer drug approval, but it lessens the effects of scientific search intensity, thus pointing to a limit of digitization in cancer R&D and innovation processes.

本研究旨在进一步阐明什么因素有利于营利性公司将发明转化为创新,并推进我们对如何应对癌症重大挑战(CGCs)的理解。具体而言,根据有关知识搜索和重组的文献,我们分析了通过大量采用科学知识(科学搜索强度)开发的癌症相关发明是否以及如何导致(i)更多药物获得批准,以及(ii)新药获得批准的时间更短。值得注意的是,虽然科学在技术发展方面的作用已得到广泛研究,但以科学为基础的解决方案在多大程度上与新产品引进有关,特别是在应对诸如已获批准的癌症药物等重大挑战方面,却鲜为人知。此外,考虑到(健康)研发的数字化以及信息和通信技术(即数字技术)在应对重大挑战方面的作用,我们研究了通过大量采用数字知识(数字搜索强度)而开发的癌症相关发明是否以及如何直接影响癌症药物批准的范围和速度,以及科学和数字搜索强度之间是否存在交互效应。我们提出了一些假设,并通过从美国专利商标局癌症月专利数据中收集的 139 家营利性公司拥有的 65,861 项癌症相关专利样本进行了检验。这些专利的优先权日期在 1990 年至 2010 年之间,已批准的药物有 1035 种。研究结果表明,科学搜索强度与单项癌症相关发明开发出的不同药物数量无关,但与发明开发出新批准药物的速度有关。数字搜索强度似乎不会直接影响癌症药物的批准,但却会降低科学搜索强度的影响,从而指出了数字化在癌症研发和创新过程中的局限性。
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引用次数: 0
Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective 通过客户参与新产品开发提高子公司的创新能力:或然知识源视角
IF 10.5 1区 管理学 Q1 BUSINESS Pub Date : 2023-10-08 DOI: 10.1111/jpim.12700
Tracy Junfeng Zhang, Danny T. Wang, Caleb H. Tse, Sin Yan Tse

In recent decades, multinational enterprises (MNEs) have increasingly harnessed local knowledge through various customer involvement practices implemented by their foreign subsidiaries. Our study, using a multi-informant survey of 230 MNE subsidiaries in China, explores how these subsidiaries manage customer involvement in new product development (NPD). We specifically focus on two practices: using customers as an information source (CIS) or as a co-developer (CIC). We posit that the two types of customer involvement have distinct effects on a subsidiary's innovation capability, which in turn impacts two critical NPD outcomes: innovativeness and speed to market. Moreover, we suggest that the roles that customers play in CIS and CIC, as well as their contribution to the subsidiary's innovation capability, depend on whether the specific knowledge is derived from the parent headquarters or local partners. Our findings reveal that technological knowledge transfer from the parent headquarters enhances CIS's effect on innovation capability, yet diminishes that of CIC. In contrast, knowledge sharing from local partners exerts the opposite effects. By elucidating the underlying mechanisms and contingencies, our study fosters a deeper understanding of customer involvement in NPD and provides insightful guidance for MNEs seeking to leverage local knowledge for successful innovations in foreign markets.

近几十年来,跨国企业(MNE)通过其海外子公司实施的各种客户参与实践,越来越多地利用本地知识。我们的研究通过对 230 家跨国企业在华子公司的多信息调查,探讨了这些子公司如何管理新产品开发(NPD)中的客户参与。我们特别关注两种做法:将客户作为信息源(CIS)或共同开发者(CIC)。我们认为,这两种类型的客户参与对子公司的创新能力有着不同的影响,而创新能力反过来又会影响两个关键的新产品开发成果:创新能力和上市速度。此外,我们还认为,客户在 CIS 和 CIC 中扮演的角色及其对子公司创新能力的贡献,取决于具体知识是来自母公司总部还是当地合作伙伴。我们的研究结果表明,来自母公司总部的技术知识转让增强了 CIS 对创新能力的影响,但却削弱了 CIC 对创新能力的影响。相反,来自本地合作伙伴的知识共享则产生了相反的效果。通过阐明潜在的机制和意外情况,我们的研究加深了对客户参与新产品开发的理解,并为寻求利用本地知识在国外市场成功创新的跨国企业提供了具有洞察力的指导。
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Journal of Product Innovation Management
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