This study aims to find out the effect of corporate image and its service quality to consumer loyalty and its impact on customer satisfaction. This research uses quantitative data with 100 respondents in JaBoDeTaBek. The method used in this research is regression and the colleration of each variable with 2 sub model using SPSS. The result from this study shows that there is a significant effect between corporate image to costumer satisfactory, a significant effect between quality of service to costumer satisfactory, and also a significant effect between costumer satisfactory to costumer loyalty. Therefore, Team Wound, PT XYZ Jakarta and Bekasi needs to perform effective activities and to always up to date periodically so that the costumers are more loyal to use its products.
{"title":"Analisis pengaruh citra perusahaan dan kualitas layanan terhadap loyalitas pelanggan melalui kepuasan pelanggan","authors":"Bambang Bambang, T. Wahyudi","doi":"10.36407/JMSAB.V2I1.49","DOIUrl":"https://doi.org/10.36407/JMSAB.V2I1.49","url":null,"abstract":"This study aims to find out the effect of corporate image and its service quality to consumer loyalty and its impact on customer satisfaction. This research uses quantitative data with 100 respondents in JaBoDeTaBek. The method used in this research is regression and the colleration of each variable with 2 sub model using SPSS. The result from this study shows that there is a significant effect between corporate image to costumer satisfactory, a significant effect between quality of service to costumer satisfactory, and also a significant effect between costumer satisfactory to costumer loyalty. Therefore, Team Wound, PT XYZ Jakarta and Bekasi needs to perform effective activities and to always up to date periodically so that the costumers are more loyal to use its products.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78153011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is conducted to analyze the influence of sales promotion on impulsive buying at ABC Hypermarket in East Jakarta. The aims of this research is also to know the sales promotion that influence the impulse buying, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at ABC Hypermarket in East Jakarta. The sistematic sampling is used as sampling technique. Data are analyzed by qualitative analysis and correlation regresion analysis. The analysis confirms that there are influences of sales promotion on impulse buying at ABC Hypermarket in West Jakarta. That is, if sales promotion is carefully done, it will increase impulse buying
{"title":"Pengaruh sales promotion terhadap impulse buying konsumen","authors":"R. Zahara","doi":"10.36407/jmsab.v2i1.46","DOIUrl":"https://doi.org/10.36407/jmsab.v2i1.46","url":null,"abstract":"This research is conducted to analyze the influence of sales promotion on impulsive buying at ABC Hypermarket in East Jakarta. The aims of this research is also to know the sales promotion that influence the impulse buying, supporting factors and how the problems take place. The descriptive-verificative method is used in this research. Data collection methods are literature and field studies. Field study covers observation, interview and structural questionnaires. The questionnaires are given to 45 consumers at ABC Hypermarket in East Jakarta. The sistematic sampling is used as sampling technique. Data are analyzed by qualitative analysis and correlation regresion analysis. The analysis confirms that there are influences of sales promotion on impulse buying at ABC Hypermarket in West Jakarta. That is, if sales promotion is carefully done, it will increase impulse buying","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75303112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.
{"title":"Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ","authors":"Ermalina Ermalina","doi":"10.36407/JMSAB.V2I1.45","DOIUrl":"https://doi.org/10.36407/JMSAB.V2I1.45","url":null,"abstract":"This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89748654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Presti Rosiana, I. M. Putra, Yopie Aprianto Setiawan
This study aims to examine the effect of independent auditor competencies and time budget pressures on fraud detection. The population of this study is the auditors in the Jakarta area. Data collection in this study uses the survey method. Statistical testing uses multiple linear regression analysis with a significance level of 5%. The type of research used is quantitative by using a population of auditors working at the Public Accounting Firm (KAP) in DKI Jakarta. Data is obtained by distributing questionnaires to auditors who meet the criteria. The results of this study, it can be concluded that Auditor Competency has an effect on Fraud Detection, but Time Budget Pressure has no effect on Fraud Detection.
{"title":"Pengaruh kompetensi auditor independen dan tekanan anggaran waktu terhadap pendeteksian fraud","authors":"Presti Rosiana, I. M. Putra, Yopie Aprianto Setiawan","doi":"10.36407/JMSAB.V2I1.47","DOIUrl":"https://doi.org/10.36407/JMSAB.V2I1.47","url":null,"abstract":"This study aims to examine the effect of independent auditor competencies and time budget pressures on fraud detection. The population of this study is the auditors in the Jakarta area. Data collection in this study uses the survey method. Statistical testing uses multiple linear regression analysis with a significance level of 5%. The type of research used is quantitative by using a population of auditors working at the Public Accounting Firm (KAP) in DKI Jakarta. Data is obtained by distributing questionnaires to auditors who meet the criteria. The results of this study, it can be concluded that Auditor Competency has an effect on Fraud Detection, but Time Budget Pressure has no effect on Fraud Detection.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72682853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the adequacy of the internal control of cash in Perusahaan SMG. The method of observation and data collection techniques was used questionnaires, and interviews. The descriptive method was used in this study. Based on the results of internal control conducted by Perusahaan SMG has been adequate, it is supported by elements of the control environment, risk assessment, control activities, information and communication, and monitoring. The cash management applied by Perusahaan SMG has been effective this is reflected in their procedures for cash receipts, petty cash receipts, cash disbursements, and a small cash outlay. Finally, it can be concluded that the internal control of cash has been instrumental in supporting the effectiveness of cash management.
{"title":"Peranan cash internal controlling dalam menunjang cash management effectivity","authors":"H. Herlina","doi":"10.36407/JMSAB.V2I1.48","DOIUrl":"https://doi.org/10.36407/JMSAB.V2I1.48","url":null,"abstract":"This study aims to determine the adequacy of the internal control of cash in Perusahaan SMG. The method of observation and data collection techniques was used questionnaires, and interviews. The descriptive method was used in this study. Based on the results of internal control conducted by Perusahaan SMG has been adequate, it is supported by elements of the control environment, risk assessment, control activities, information and communication, and monitoring. The cash management applied by Perusahaan SMG has been effective this is reflected in their procedures for cash receipts, petty cash receipts, cash disbursements, and a small cash outlay. Finally, it can be concluded that the internal control of cash has been instrumental in supporting the effectiveness of cash management.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85187170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nikolas Ivan Waskita Adiyasa, Windayanti Windayanti
This study aims to determine whether there is influence between motivation, job satisfaction, and leadership on employee performance of PT XYZ. This research uses a quantitative approach by distributing questionnaires to 45 employees of PT XYZ. The result shows that motivation and leadership have a significant effect on employee performanc, but job satisfaction variable has no significant effect. The implication of this finding is that increasing leadership capacity and motivation simultaneously can be determinants of employee performance.
{"title":"Pengaruh motivasi, kepuasan kerja, dan kepemimpinan terhadap kinerja karyawan pada PT. XYZ","authors":"Nikolas Ivan Waskita Adiyasa, Windayanti Windayanti","doi":"10.36407/JMSAB.V2I1.44","DOIUrl":"https://doi.org/10.36407/JMSAB.V2I1.44","url":null,"abstract":"This study aims to determine whether there is influence between motivation, job satisfaction, and leadership on employee performance of PT XYZ. This research uses a quantitative approach by distributing questionnaires to 45 employees of PT XYZ. The result shows that motivation and leadership have a significant effect on employee performanc, but job satisfaction variable has no significant effect. The implication of this finding is that increasing leadership capacity and motivation simultaneously can be determinants of employee performance.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86162054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purposes of this research are to determine the effect of the website quality on the Tokopedia’s customer trust, and the effect of trust on Tokopedia's customer loyalty. As an independent variable, website quality was reflected by information, security, convenience, comfort, and service. Data was collected using questionnaires on 100 respondents through a non-probability sampling approach. Structural Equation Modeling PLS was used to model testing. The results show that the partial factors of website quality (information and security) have a significant effect on customer trust and trust has a significant effect on Tokopedia's customer loyalty. Implications and suggestions are discussed in the paper.
{"title":"Kualitas situs web, kepercayaan, dan loyalitas konsumen Tokopedia","authors":"F. Pohan, Zida Fajar Aulia","doi":"10.36407/JMSAB.V2I1.43","DOIUrl":"https://doi.org/10.36407/JMSAB.V2I1.43","url":null,"abstract":"The purposes of this research are to determine the effect of the website quality on the Tokopedia’s customer trust, and the effect of trust on Tokopedia's customer loyalty. As an independent variable, website quality was reflected by information, security, convenience, comfort, and service. Data was collected using questionnaires on 100 respondents through a non-probability sampling approach. Structural Equation Modeling PLS was used to model testing. The results show that the partial factors of website quality (information and security) have a significant effect on customer trust and trust has a significant effect on Tokopedia's customer loyalty. Implications and suggestions are discussed in the paper.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88958403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study used a qualitative approach with descriptive research by describing each activity of IMC strategy which had been carried out by Bukalapak.com’s MPR. The primary data collecting methods used semi structured interviews and non-participant observation. The secondary data used company profile, news from internet and journals. The data method analysis in this study used coding techniques with open coding, axial coding and selective coding. To validate the data, this study used triangulation technique by using the source. The results of this study is the MPR of Bukalapak.com used several integrated marketing communication activities such as advertising, public relations, sales promotions, sponsorship, interactive marketing, direct marketing and personal selling to maintain the brand reputation as a leading e-commerce company in Indonesia.
{"title":"Peranan marketing public relations Bukalapak.com dalam mempertahankan brand reputation melalui kegiatan integrated marketing communications","authors":"A. Haryanti, S. Sari","doi":"10.36407/JMSAB.V2I1.42","DOIUrl":"https://doi.org/10.36407/JMSAB.V2I1.42","url":null,"abstract":"This study used a qualitative approach with descriptive research by describing each activity of IMC strategy which had been carried out by Bukalapak.com’s MPR. The primary data collecting methods used semi structured interviews and non-participant observation. The secondary data used company profile, news from internet and journals. The data method analysis in this study used coding techniques with open coding, axial coding and selective coding. To validate the data, this study used triangulation technique by using the source. The results of this study is the MPR of Bukalapak.com used several integrated marketing communication activities such as advertising, public relations, sales promotions, sponsorship, interactive marketing, direct marketing and personal selling to maintain the brand reputation as a leading e-commerce company in Indonesia.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79255114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of ease of use, consumer trust and advertising creativity on consumer buying interest in online buying and selling sites, Bukalapak.com. This study uses a quantitative approach by conducting surveys and tests on 115 respondents. In the data analysis technique used is multiple linear regression analysis. The testing technique using the help of the SPSS 22 system. The results of hypothesis testing (t test) which shows that the variables of consumer trust and advertising creativity have a significant effect on the performance variable. But the ease of use variable has no significant effect on performance variables. The conclusion of this study is that consumer trust and advertising creativity are the most dominant variables for buying interest.
{"title":"Pengaruh kemudahan penggunaan, kepercayaan konsumen dan kreativitas iklan terhadap minat beli konsumen online-shop","authors":"Khusnul Khotimah, Febriansyah Febriansyah","doi":"10.36407/JMSAB.V1I1.16","DOIUrl":"https://doi.org/10.36407/JMSAB.V1I1.16","url":null,"abstract":"This study aims to determine the effect of ease of use, consumer trust and advertising creativity on consumer buying interest in online buying and selling sites, Bukalapak.com. This study uses a quantitative approach by conducting surveys and tests on 115 respondents. In the data analysis technique used is multiple linear regression analysis. The testing technique using the help of the SPSS 22 system. The results of hypothesis testing (t test) which shows that the variables of consumer trust and advertising creativity have a significant effect on the performance variable. But the ease of use variable has no significant effect on performance variables. The conclusion of this study is that consumer trust and advertising creativity are the most dominant variables for buying interest.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73419196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examines impact of peer monitoring on cost of kafalah financing. Based on mixed results on severals recents studies and the significance of this issue to islamic banking costing, it is important to recognize the condition under context to reduce cost kafalah financing. This study employes experimental method for confirming hypothesis. This study provides evidence that peer monitoring reduces cost of non-repayment in kafalah financing. This findings give implication for banks management when provides kafalah financing.
{"title":"Dampak pemantauan sejawat terhadap biaya kafalah: pendekatan eksperimen","authors":"A. Munandar","doi":"10.36407/jmsab.v1i1.14","DOIUrl":"https://doi.org/10.36407/jmsab.v1i1.14","url":null,"abstract":"This study aims to examines impact of peer monitoring on cost of kafalah financing. Based on mixed results on severals recents studies and the significance of this issue to islamic banking costing, it is important to recognize the condition under context to reduce cost kafalah financing. This study employes experimental method for confirming hypothesis. This study provides evidence that peer monitoring reduces cost of non-repayment in kafalah financing. This findings give implication for banks management when provides kafalah financing. \u0000 ","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88148213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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