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MANAGEMENT TECHNIQUES TO INCREASE THE EFFICIENCY OF TEAM ACTIVITY 提高团队活动效率的管理技术
Pub Date : 2021-08-16 DOI: 10.35120/kij4701059b
Daryan Boykov, Stefan Djordjevic
The reasons for the increased use of teams to solve various problems are varied. Competitive pressure and changing markets require a constant increase in the efficiency and adaptability of economic units. Greater business flexibility is needed to be able to respond more quickly and effectively to new challenges. The provision of material needs is no longer at the forefront; much more emphasis is placed on the content of the work and the satisfaction from it. The teams create the best opportunity to solve these reconstruction tasks. Fewer errors in production, fast modeling and implementation of new, complex, service-oriented processes are achieved only when employees do not act as ordered, but because they have their own attitude and can be implemented in new structures and processes. Teamwork skills are complex because they include communication skills, decision-making skills, ability to express opinions and defend a position, skills to plan and organize various activities, ability to comply with another's position, etc. Behind these skills are specific behaviors that can support successful teamwork. This work requires from all a different profile of competencies and behavior from that in hierarchical structures. In order for a person to deal with the already mentioned factors and to transpose the knowledge from the successful teamwork, it is necessary not only to know these factors, but also to be clear and apply them correctly in teamwork in the course of various situations and challenges. It is the changed requirements in the interpersonal behavior of managers and team members that must be taken seriously and the corresponding behaviors studied. Effective teamwork requires tact, understanding and respect not only from the leader but also from the team members. Common understanding is the formula for pleasant and fruitful work, helps to achieve much-needed peace of mind in the workplace and increases people's desire to work, stimulates innovation and innovation, and motivates progress. Managing a team is not easy even in the most favorable times. In order for the team to work towards a common goal and to succeed in difficult situations, the leader and all team members must adhere to mandatory rules to increase the effectiveness of the team.
越来越多地使用团队来解决各种问题的原因是多种多样的。竞争压力和不断变化的市场要求经济单位不断提高效率和适应能力。需要更大的业务灵活性,以便能够更快、更有效地响应新的挑战。物质需求的提供不再是最重要的;更强调的是工作的内容和从中获得的满足感。团队创造了解决这些重建任务的最佳机会。只有当员工不按照命令行事,而是因为他们有自己的态度,并且可以在新的结构和流程中实现时,才能实现更少的生产错误,快速建模和实现新的、复杂的、面向服务的流程。团队合作技能是复杂的,因为它包括沟通能力、决策能力、表达意见和捍卫立场的能力、计划和组织各种活动的能力、服从他人立场的能力等。在这些技能的背后是能够支持成功团队合作的具体行为。这项工作要求所有人对能力和行为都有不同于等级结构的认识。为了使一个人能够处理上述因素,并从成功的团队合作中获得知识,不仅需要知道这些因素,而且需要在各种情况和挑战的过程中清楚并正确地将它们应用到团队合作中。管理者和团队成员的人际行为需求的变化是必须引起重视和研究的。有效的团队合作不仅需要领导者的机智、理解和尊重,也需要团队成员的尊重。共识是愉快而富有成效的工作的配方,有助于在工作场所获得急需的心灵安宁,增加人们的工作欲望,激发创新和创新,推动进步。即使在最有利的时期,管理一个团队也不容易。为了使团队朝着共同的目标努力,并在困难的情况下取得成功,领导者和所有团队成员必须遵守强制性规则,以提高团队的效率。
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引用次数: 0
DEVELOPMENT AND MANAGEMENT OF CHANGES IN ORGANIZATIONS 组织变革的开发和管理
Pub Date : 2021-08-16 DOI: 10.35120/kij4701051g
Marieta Goceva, V. Bojkov
In today's fierce competition and rapidly changing external environment, the organization must focus not only on its internal state, but also to develop an appropriate long-term strategy of behavior that will allow it to successfully adapt to changes in the environment and to fully realize its mission and goals. Working with change is not an exceptional cataclysm between longer periods of peace and quiet. This is the everyday reality. For change management, strategic planning promises to enable organizations to be more active in control, to achieve the change they want, according to a planned program, for a certain period of the future. Another approach that also serves us to work with change is strategic thinking. However, it is more focused on building a broad idea of ​​organizational purpose and capacity in the organization to deal with the unpredictable at work. The management of organizations by its nature and purpose is a comprehensive theoretical and applied tools aimed at the overall effectiveness of the organization and the corresponding modifications of organizational behavior. Based on a set of methodologies, theories and research results, specific recommendations and actions are proposed to manage the necessary changes in its structures and approaches. These changes cover not only the processes of external adaptation related to the modern dimensions of globalization, the development of information technology, integrated quality management or diversification of the workforce, but also the processes of internal integration in the organization, which must meet the requirements of the external environment. . New ideas are emerging, for example - management of knowledge, features and trends of learning organizations, or forms of behavior that shift accents, but also completely change our familiar paradigms for organizational management, human resource management, career management and more. In this context, governance is described as a holistic approach to improving the processes of organizational renewal, training, organizational culture, functioning and decision-making mechanisms, internal organizational relations, conflict management and stress, breaking to varying degrees: changes related to achieving of continuous or gradual improvements and improvements; changes affecting the strategy of the organization, the development of new products, the introduction of new technologies, systems, processes and directions; changes with transformational and radical changes, affecting the fundamental character of the organization, the system of components, the common goal, mission, values ​​and attitudes; changes related to the agents of change, its leading figures - experts, managers or groups that lead this process, take responsibility and leadership to change existing patterns of behavior or social systems. The dynamic complexity and turbulence in organizations - this is the generalized image of modern organizational life, which gradually displ
在当今激烈的竞争和快速变化的外部环境中,组织不仅要关注其内部状态,还要制定适当的长期行为战略,使其能够成功地适应环境的变化,并充分实现其使命和目标。应对变化并不是长期和平与平静之间的特殊灾难。这是日常的现实。对于变革管理,战略规划承诺使组织能够更积极地控制,根据计划的方案,在未来的某一时期实现他们想要的变革。另一种帮助我们应对变化的方法是战略思维。然而,它更侧重于在组织中建立一个广泛的组织目标和能力的概念,以处理工作中不可预测的事情。组织管理的本质和目的是一种综合性的理论和应用工具,其目标是组织的整体有效性和相应的组织行为的修改。根据一套方法、理论和研究结果,提出了具体的建议和行动,以管理其结构和方法的必要变化。这些变化不仅包括与全球化、信息技术发展、综合质量管理或劳动力多样化等现代维度相关的外部适应过程,还包括组织内部的整合过程,这些过程必须满足外部环境的要求。例如,知识管理、学习型组织的特征和趋势、或改变口音的行为形式等新思想正在涌现,但也完全改变了我们熟悉的组织管理、人力资源管理、职业管理等范式。在这方面,治理被描述为一种整体方法,以改进组织更新、培训、组织文化、职能和决策机制、组织内部关系、冲突管理和压力等过程,在不同程度上打破与实现持续或逐步改进和改进有关的变化;影响组织战略、新产品开发、新技术、新系统、新流程和新方向的变化;具有变革性和根本性的变化,影响组织的基本特征、组成系统、共同目标、使命、价值观和态度;与变革的推动者有关的变化,其领导人物-专家,管理人员或领导这一过程的团体,承担责任和领导改变现有的行为模式或社会制度。组织中的动态复杂性和动荡——这是现代组织生活的广义形象,它逐渐取代了组织作为机器的陈旧形象和有序环境的观念。
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引用次数: 0
THE IMPACT OF COVID-19 ON SMALL BUSINESS - THE CASE OF SMALL ENTERPRISES IN SOME COUNTRIES OF THE WORLD COVID-19对小企业的影响——以世界上一些国家的小企业为例
Pub Date : 2021-08-16 DOI: 10.35120/kij4701177b
Merita Bakiji
Small manufacturing businesses as well as small businesses in the service sector have always been typical economic entities of market economies in every country of the world. They make a great contribution to job creation, especially through self-employment. So small business offers more employment opportunities than big business. This means that they significantly affect the reduction of the unemployment rate through the contribution to the overall development of the economy. So, small business is considered as the driving force of economic development, therefore any shock to the economy caused by various factors, directly affects the activity and activity of any small business. The global economy is continuing to suffer the consequences of the major shock caused by the coronavirus pandemic. The crisis caused by COVID-19 has affected many sectors, but from the data we have, in reality the most affected sectors are tourism and other related services, but also the manufacturing and export industries. This is caused as a result of numerous restrictions between different countries of the world. The impact on the economy has been serious enough due to restrictions on movement which have led to a reduction in demand but also supply as a result of limited labor supply and due to difficulties in securing raw materials. The largest percentage of firms in each country were forced to close their business activity, while the rest that continued to remain open have experienced significant declines. So, most businesses have suffered significant revenue losses due to the COVID-19 crisis. Various data and analyzes have shown that small business is more and more severely affected than large business. Total closure for a long period has resulted in a huge loss and fears that a second wave of closure could be fatal for small business. Larger layoffs are observed in small enterprises due to their inability to keep their employees in the workplace. In addition to this concern, the concern of the manufacturing sector is the loss of production capacity. Understanding the importance and value of small business in the economy as a whole, this research aims to gather evidence regarding the possible effects of the COVID-19 pandemic on business and its activity as well as to reveal the negative effects as a result of the shock caused by the recent global economic crisis. This study was undertaken to obtain a concise overview of the impact of the COVID-19 pandemic on small enterprises in several countries of the world used as valuable examples to clarify the negative impact on these businesses.
小型制造业企业和服务业小企业一直是世界各国典型的市场经济主体。他们对创造就业做出了巨大贡献,特别是通过自营职业。所以小企业比大企业提供更多的就业机会。这意味着他们通过对经济整体发展的贡献来显著影响失业率的降低。因此,小企业被认为是经济发展的动力,因此任何由各种因素引起的对经济的冲击,都直接影响到任何小企业的活跃度和活跃性。全球经济继续遭受冠状病毒大流行造成的重大冲击的后果。2019冠状病毒病引发的危机影响了许多行业,但从我们掌握的数据来看,实际上受影响最大的行业是旅游业和其他相关服务业,还有制造业和出口业。这是由于世界各国之间的许多限制造成的。由于对流动的限制导致需求减少,但由于劳动力供应有限和难以获得原材料,供应也减少,对经济的影响已经足够严重。每个国家中最大比例的公司被迫关闭其业务活动,而其余继续营业的公司则经历了大幅下降。因此,由于COVID-19危机,大多数企业都遭受了重大的收入损失。各种数据和分析表明,小企业比大企业受到的影响越来越严重。长期的全面关闭导致了巨大的损失,人们担心第二波关闭对小企业来说可能是致命的。在小型企业中,由于无法将员工留在工作场所,裁员规模更大。除了这种担忧,制造业部门的担忧是产能的损失。了解小企业在整个经济中的重要性和价值,本研究旨在收集有关COVID-19大流行对企业及其活动可能产生的影响的证据,并揭示最近全球经济危机造成的冲击所带来的负面影响。本研究旨在简要概述COVID-19大流行对世界上几个国家小企业的影响,并作为有价值的例子来阐明对这些企业的负面影响。
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引用次数: 0
BUSINESS CONSULTING AS A FACTOR OF KNOWLEDGE IMPROVEMENT IN HUMAN RESOURCES MANAGEMENT 企业咨询作为人力资源管理知识提升的一个因素
Pub Date : 2021-08-16 DOI: 10.35120/kij4701031m
B. Mihailović, Katica Radosavljević, V. Popovic
This paper investigates the role of business consulting in the creation and transfer of business knowledge to human resources in companies. Consulting interventions are focused on the effective management of the client's knowledge organization. The goal of launching a knowledge management initiative is to improve the performance of the organization and individuals through the identification, adoption, evaluation and transfer of knowledge. The model of creative management is based on the philosophical assumption that the real world, which surrounds modern organizations, is dynamic, turbulent and changeable and that, as such, it requires organizations and their management to perform complex activities. These activities require Serbian managers not only to solve problems caused by uncertainty, but also to recognize and take advantage of new business opportunities. During business consulting projects, employees can be engaged in a number of learning activities, but it is crucial to transfer new business knowledge to real business activities. In the realization of the research task, desk research of data that is predominantly related to: business consulting, human resources management, measuring changes in skills and knowledge during consulting interventions, creative management, etc. was used. When analyzing this area, it is necessary to focus on motivating employees to generate their knowledge. Namely, employees must be acquainted with certain standards, technical conditions and production norms, etc. It is necessary to create the atmosphere of a learning company, ie. form trained and creative people from employees. It is wrong to view employees only as executors of work orders. An instructive example is Japanese companies, which are characterized by above-average productivity, where the so-called bottom-up initiative in collecting ideas and decision-making, which in further work leads to high motivation of workers. The introduction of changes requires employees in the organization to acquire new knowledge, gather more information, cope with new tasks, improve their skills, and often change their work habits, values ​​and attitudes. This includes changes in people: in management and employees, their abilities, motivation, behavior and efficiency at work. It also includes changes in organizational culture: changes in values, established customs, information relations, influence, management style. The results of the research show that the team work of managers, consultants and employees contributes to the constitution of knowledge-based management, ready for the challenges of modern business. Experience in team work is important for holders of creative management, since it is based on the formation of top management teams. To help with human resources, managers, relying on behavioral science, can use a number of methods that facilitate development and change in individuals, groups, or businesses to manage toward a goal.
本文探讨了企业咨询在企业知识的创造和向人力资源转移中的作用。咨询干预的重点是客户知识组织的有效管理。发起知识管理活动的目标是通过识别、采用、评价和转移知识来提高组织和个人的绩效。创造性管理的模式是基于这样一个哲学假设,即围绕现代组织的现实世界是动态的、动荡的和多变的,正因为如此,它要求组织及其管理人员执行复杂的活动。这些活动要求塞尔维亚的管理人员不仅要解决不确定性造成的问题,而且要认识和利用新的商业机会。在商业咨询项目中,员工可以参与许多学习活动,但将新的商业知识转移到实际的商业活动中是至关重要的。在研究任务的实现中,桌面研究的数据主要涉及:商业咨询、人力资源管理、测量咨询干预期间技能和知识的变化、创造性管理等。在分析这一领域时,有必要把重点放在激励员工创造知识上。即员工必须熟悉一定的标准、技术条件和生产规范等。有必要营造学习型公司的氛围。从员工中培养训练有素的有创造力的人。将员工仅仅视为工作指令的执行者是错误的。日本公司就是一个很有启发意义的例子,日本公司的生产率高于平均水平,在收集想法和决策时所谓的自下而上的主动性,在进一步的工作中导致工人的积极性很高。变革的引入要求组织中的员工获得新的知识,收集更多的信息,应对新的任务,提高他们的技能,并经常改变他们的工作习惯,价值观和态度。这包括人的变化:管理层和员工,他们的能力,动机,行为和工作效率。它还包括组织文化的变化:价值观、既定习俗、信息关系、影响力、管理风格的变化。研究结果表明,管理者、顾问和员工的团队合作有助于构建知识型管理,为迎接现代企业的挑战做好准备。团队合作的经验对于创造性管理的持有者来说是很重要的,因为它是建立在高层管理团队的基础上的。为了帮助管理人力资源,依靠行为科学的管理者可以使用许多方法来促进个人、团体或企业的发展和变化,以实现目标。
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引用次数: 0
ТHE ECONOMIC IMPORTANCE OF TRANSPORTATION SECTOR Тhe交通运输部门的经济重要性
Pub Date : 2021-08-16 DOI: 10.35120/kij4701143s
M. Stanković
In a global economy, the economic opportunities and economic success of a country or region are linked to the mobility of people and goods, with the intensive use of information and communication technology. The connection between the quantity and quality of transport infrastructure and the level of economic development is obvious. The transport sector plays an important role in today’s economy and society and has a major impact on the economy of a country or region. An efficient transport sector is a critical component of economic development. Certainly, the development of the country's transport sector is an indicator of its economic prosperity and success. Developed transport infrastructure and connected transport networks are positively correlated with a high level of economic development. When transport systems are efficient, they provide economic and social opportunities and benefits that result in positive effects such as better access to markets, employment and additional investment. When transport systems are underdeveloped and unreliable, they can cause economic costs such as reduced or missed market opportunities and lower quality of life. Assessment of the socio-economic efficiency of transport projects should be mandatory when making a decision regarding their implementation. Transport is the basis of trade infrastructure, it has a significant impact on the competitiveness of certain industries in countries and regions. Imperfections in the transport system negatively affect the efficiency of the economy as a whole. Conversely, the accelerated development of transport infrastructure and the improvement of transport and logistics systems can have a significant impact on economic growth and ultimately on the population well-being. The quality of transport services has a great impact on the quality of people lives. On average, 13.2% of the budget of each household is spent on transportation of goods and services. The transport sector significantly contributes to the economy of a country by providing jobs for a large number of people involved in vehicle production, traffic safety control, vehicle management, which enables safe and efficient movement of people and goods. In short, transport networks are the heart of the supply chain and the foundation of every country's economy. The transport sector also facilitates international trade. In the conditions of globalization, where no country can fully function in isolation from other countries, the transport sector is crucial for the development of trade. Without adequate transport infrastructure, national and international trade would be almost impossible, and developing countries would find it significantly more difficult to integrate into the global economy. The aim of this paper is to point out the importance of the development of transport and transport systems for the economy at the national and global level.
在全球经济中,一个国家或地区的经济机会和经济成功与人员和货物的流动以及信息和通信技术的大量使用联系在一起。交通基础设施的数量和质量与经济发展水平之间的联系是明显的。交通运输部门在当今的经济和社会中发挥着重要作用,对一个国家或地区的经济产生重大影响。高效率的运输部门是经济发展的关键组成部分。当然,该国交通部门的发展是其经济繁荣和成功的一个指标。发达的交通基础设施和连通的交通网络与高水平的经济发展呈正相关。如果运输系统效率高,就能提供经济和社会机会和利益,从而产生积极影响,如更好地进入市场、就业和增加投资。当运输系统不发达和不可靠时,它们会造成经济成本,例如减少或错过市场机会以及降低生活质量。在就运输项目的实施作出决定时,必须对其社会经济效率进行评估。交通运输是贸易的基础设施,它对国家和地区某些产业的竞争力有着重要的影响。运输系统的不完善对整个经济的效率产生了负面影响。相反,运输基础设施的加速发展和运输和物流系统的改善可以对经济增长产生重大影响,并最终对人口福利产生重大影响。交通运输服务的质量对人们的生活质量有很大的影响。平均而言,每户家庭预算的13.2%用于货物和服务的运输。交通运输部门为大量从事车辆生产、交通安全控制、车辆管理的人员提供就业机会,使人员和货物安全有效地流动,从而对一个国家的经济作出重大贡献。简而言之,运输网络是供应链的核心,是每个国家经济的基础。运输部门也促进了国际贸易。在全球化的条件下,没有一个国家能够完全脱离其他国家而发挥作用,运输部门对贸易的发展至关重要。没有适当的运输基础设施,国内和国际贸易几乎是不可能的,发展中国家将发现融入全球经济要困难得多。本文的目的是指出在国家和全球一级发展运输和运输系统对经济的重要性。
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引用次数: 0
US INFLUENCE IN THE REPUBLIC OF NORTH MACEDONIA AFTER THE PERIOD OF RENAMING 更名后美国对北马其顿共和国的影响
Pub Date : 2021-08-16 DOI: 10.35120/kij4701249d
Ilche Dimovski
The complex set of historical and political processes between the countries of the Western Balkans, as well as the absence of the EU from the region, complicates the process of building democratic and political capacities in these countries. The United States has a complex political approach to the Western Balkans, without having an exclusive ally in this part of the region. Although the region does not seem to be at the top of US policy priorities at the moment, the Western Balkans play an important role in its interests, especially when it comes to security issues, which have always been a top priority for the US administration. The public in the Republic of North Macedonia is still emotional about the process of changing the constitutional name, and the Prespa Agreement, although a closed topic for the US administration, at least judging by the last move of President Biden, is still not fully accepted, not only by the population, but also among some experts. Some critics comment on the distrust of the process "vis a vis" the constant blockades of the pre-accession negotiations with the EU, despite the name change, which by the way according to the amendments to the Constitution should be implemented in practice in parallel with the opening of EU negotiation chapters. This begs the questions: What is the US position on North Macedonia's strategic interests? Does and in what way does the United States influence North Macedonia through NATO? What are the benefits and prospects for North Macedonia from NATO membership? The purpose of this paper is to explain the US attitude towards North Macedonia from a geostrategic point of view by applying descriptive analysis. In 2008, after the Greek veto on Macedonia's membership in NATO, a Declaration on Strategic Partnership and Cooperation was signed between the United States and Macedonia, with which the United States guarantees the security of Macedonia, but without meaning a replacement for NATO membership. The Declaration is one of the most important agreements for North Macedonia, which emphasizes, among other things, the strategic commitment of both sides to Macedonia's integration into NATO and the EU, making the United States the only strategic partner and supporter (of the great powers) of Macedonia in its EU and NATO aspirations.Finally, in 2020, through the North Macedonian Embassy in Washington, the instrument for joining the North Atlantic Treaty was deposited, with which North Macedonia officially became a member of NATO.
西巴尔干各国之间复杂的历史和政治进程,以及欧盟在该地区的缺席,使这些国家建立民主和政治能力的进程复杂化。美国对西巴尔干半岛采取复杂的政治策略,在该地区没有一个排他性的盟友。尽管该地区目前似乎并不是美国政策重点,但西巴尔干地区在美国的利益中发挥着重要作用,特别是在涉及安全问题时,这一直是美国政府的首要任务。北马其顿共和国的公众仍然对更改宪法名称的过程感到情绪激动,尽管普雷斯帕协议对美国政府来说是一个封闭的话题,至少从拜登总统的最后举动来看,它仍然没有被完全接受,不仅是民众,还有一些专家。一些批评人士评论说,尽管更名,但对加入欧盟前谈判的不断封锁对这一进程的不信任,顺便说一句,根据宪法修正案,这应该在实践中与欧盟谈判章节的开启同时实施。这就引出了一个问题:美国对北马其顿的战略利益持什么立场?美国是否以及以何种方式通过北约影响北马其顿?北马其顿加入北约的好处和前景是什么?本文的目的是通过描述性分析,从地缘战略的角度解释美国对北马其顿的态度。2008年,在希腊否决马其顿加入北约后,美国和马其顿签署了《战略伙伴关系与合作宣言》,美国保证马其顿的安全,但并不意味着取代马其顿加入北约。该宣言是北马其顿最重要的协议之一,除其他事项外,它强调了双方对马其顿加入北约和欧盟的战略承诺,使美国成为马其顿在欧盟和北约的愿望中唯一的战略伙伴和(大国)支持者。最后,在2020年,通过北马其顿驻华盛顿大使馆,加入北大西洋公约的文书被交存,北马其顿正式成为北约成员。
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引用次数: 0
THE IMPACT OF SOCIAL MEDIA ON ONLINE SHOPPING DURING COVID 19 PANDEMIC covid - 19大流行期间社交媒体对网上购物的影响
Pub Date : 2021-08-16 DOI: 10.35120/kij4701147k
Maja Kuzmanovska, Dijana Ivanovska Przo
We live in a consumer society where consumer behaviour is affected by different stimulants. Some of them have positive or negative influences on buying decisions. But It is very important to take into consideration all of them. When buyers are concerned about their needs, they are trying different ways to satisfy them. The internet revolution has dramatically changed all living rules, especially habits, preferences, and shopping behaviours. Social networks have become a new hybrid component of integrated marketing communications. They enable companies to establish strong and long-term relationships with consumers. They have the power through the information they offer to influence consumers to inform each other and convey experiences about certain products, brands, services or problems they have encountered. Social media influence is obvious. In the last years, the number of social networks has increased. The fact that all social networks are specific is fascinating. At the same time, all of them have different influences. Internet users have the opportunity to choose one or more and use it according to their needs. The experts say that 2020 was an extraordinary year due to a COVID 19 pandemic. The pandemic brought destructive economic and social disruption, psychological, social and professional changes, physical and mental health problems, job loss, fear and stress. All restrictions that were made have a positive impact on social media which allow them to connect with people, distract them from problems, enable them to have fun, allowed to connect with relatives etc. At the same time, the platform has played a vital role in the dissemination of information about crisis. Actually, social media have been a valuable source of all types of information. All changes that have been made also affect consumer decisions. They have changed old habits of shopping in all areas. According to many statistical sources, online shopping increased significantly. The whole way that people work, learn, communicate, travel, shop and consume have changed.  The aim of this paper is to explore the impact of social media on consumer behaviour, more specifically, the influence on the preference of specific e-shopping during the COVID 19 pandemic. The first part of the research will be addressed of the general changes in consumer behaviour affected by COVID 19, but the second part will be addressed of the changes in online shopping as a result of social media impact. The aim of this research is to discover all changes of shopping habits affected by the COVID 19 pandemic.
我们生活在一个消费社会,消费者的行为受到不同刺激物的影响。其中一些对购买决策有积极或消极的影响。但是考虑到所有这些因素是非常重要的。当买家关心他们的需求时,他们会尝试不同的方式来满足他们。互联网革命极大地改变了所有的生活规则,尤其是习惯、偏好和购物行为。社交网络已经成为整合营销传播的一个新的混合组成部分。它们使公司能够与消费者建立牢固而长期的关系。他们有能力通过他们提供的信息来影响消费者,让他们相互告知并传达他们遇到的某些产品、品牌、服务或问题的体验。社交媒体的影响是显而易见的。在过去的几年里,社交网络的数量有所增加。所有的社交网络都是特定的,这一事实令人着迷。同时,他们都有不同的影响。互联网用户有机会选择一个或多个,并根据他们的需要使用它。专家们表示,由于新冠肺炎疫情,2020年是不平凡的一年。大流行带来了破坏性的经济和社会混乱、心理、社会和专业变化、身心健康问题、失业、恐惧和压力。所有的限制都对社交媒体产生了积极的影响,使他们能够与人联系,分散他们的注意力,让他们享受乐趣,允许他们与亲戚联系等等。与此同时,该平台在传播危机信息方面发挥了至关重要的作用。事实上,社交媒体一直是各种信息的宝贵来源。所做的所有更改也会影响消费者的决策。他们在各个地区都改变了旧的购物习惯。根据许多统计来源,网上购物显著增加。人们工作、学习、交流、旅行、购物和消费的整个方式都发生了变化。本文的目的是探讨社交媒体对消费者行为的影响,更具体地说,是在COVID - 19大流行期间对特定电子购物偏好的影响。研究的第一部分将讨论受COVID - 19影响的消费者行为的一般变化,但第二部分将讨论由于社交媒体影响而导致的在线购物变化。这项研究的目的是发现受COVID - 19大流行影响的购物习惯的所有变化。
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引用次数: 0
THE PROJECT AS AN ORGANIZATIONAL TOOL 将项目作为组织工具
Pub Date : 2021-08-16 DOI: 10.35120/kij4701201d
S. Djordjevic, Milica Milenkovic
Projects are targeted initiatives limited in time and resources. From an organizational point of view,effective projects are often those that offer measures and potential solutions to the problems the organization hasfaced. They can provide the organization with tools to create new products or services, or find ways to improvecurrent practice in the context of a particular framework and the specific resources available.The projects that an organization develops should be closely linked to its strategic planning. The more a projectfocuses on research in a specific area or on finding answers to specific questions arising from strategic analysis, themore valuable it will be. Thus, although at the functional level it may seem outside the typical structure of theorganization, the project can directly contribute to its further development.Effective project management can benefit an organization by helping to increase its prosperity. When companies cananticipate problems, adjust tasks, and improve internal communication, the entire organization can benefit. There areother additional benefits of project management - reduced costs and greater efficiency; predictable project results;reduced response time to the problem; improved communication with customers and stakeholders; improved productquality; greater control of budgets and finances; improving decision-making; greater morale and focus on teammembers.Project management can deliver benefits to organizations of all sizes, allowing teams to increase the quality ofresults in a way that is sensitive to costs and organizational deadlines. Recent economic developments have led morecompanies to pursue project management as a way to reduce costs and increase both profit and project quality
项目是受时间和资源限制的有针对性的行动。从组织的角度来看,有效的项目通常是那些为组织所面临的问题提供度量和潜在解决方案的项目。它们可以为组织提供创建新产品或服务的工具,或者在特定框架和特定可用资源的背景下找到改进当前实践的方法。组织开发的项目应与其战略规划密切相关。一个项目越专注于研究一个特定的领域,或者从战略分析中找到特定问题的答案,它就越有价值。因此,尽管在功能层面上,它可能看起来超出了组织的典型结构,但项目可以直接促进其进一步发展。有效的项目管理可以通过帮助增加组织的繁荣而使其受益。当公司能够预见问题、调整任务、改善内部沟通时,整个组织都会受益。项目管理还有其他好处——降低成本和提高效率;可预测的项目结果;减少对问题的响应时间;改善与客户和利益相关者的沟通;改进的质量;加强对预算和财务的控制;提高决策;更高的士气和对团队成员的关注。项目管理可以为各种规模的组织带来好处,允许团队以一种对成本和组织期限敏感的方式提高结果的质量。最近的经济发展使得越来越多的公司将项目管理作为降低成本、提高利润和项目质量的一种方式
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引用次数: 0
FOSTERING RESPONSIBLE MANAGEMENT AND ORGANIZATIONAL ETHICS THROUGH BUSINESS EDUCATION 通过商业教育培养负责任的管理和组织道德
Pub Date : 2021-08-16 DOI: 10.35120/kij4701065g
Iza Gigauri
Business education empowers students to find quick solutions in the modern global and complex world when continuous changes are occurring. Future business leaders need to possess skills to identify solutions for ethical dilemmas they can face in the workplace. Business graduates need to understand the role of business in society and wider responsibilities towards all stakeholders. Business programs have to reflect the tendency to the increasing demand of professionals educated in corporate social responsibility (CSR), sustainability, and business ethics. As sustainability issues are at the center of attention around the globe, higher education institutions need to adapt their programs accordingly, and hence, offer business ethics and CSR courses. Since stakeholders’ requirements and preferences must be considered, universities are improving their programs constantly. Therefore, studies should be conducted to determine new approaches for effective teaching. The presented article overviews business education peculiarities, and discusses the importance of and approaches to teaching business ethics and CSR at business schools.
商业教育使学生能够在不断变化的现代全球化和复杂世界中找到快速解决方案。未来的商业领袖需要掌握技能,以确定他们在工作场所可能面临的道德困境的解决方案。商科毕业生需要了解商业在社会中的作用,以及对所有利益相关者的更广泛责任。商业项目必须反映出对受过企业社会责任(CSR)、可持续发展和商业道德教育的专业人士日益增长的需求的趋势。随着可持续发展问题成为全球关注的焦点,高等教育机构需要相应地调整他们的课程,从而提供商业道德和企业社会责任课程。由于必须考虑利益相关者的要求和偏好,大学正在不断改进他们的课程。因此,应该进行研究以确定有效教学的新方法。本文概述了商业教育的特点,并讨论了在商学院教授商业道德和企业社会责任的重要性和方法。
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引用次数: 1
ECOLOGICAL MARKETING IN THE FUNCTION OF SUSTAINABLE DEVELOPMENT 生态营销在可持续发展中的作用
Pub Date : 2021-08-16 DOI: 10.35120/kij4701153l
I. Lazović
The modern marketing concept uses all the existing and finds new potentials in order for companies to communicate as successfully as possible and respond to market demands. At the end of the 20th century, humanity's concern for the preservation of the environment influenced the growing demand for environmentally friendly products and services. With the emergence of a new market segment, environmentally conscious consumers, there was a need to develop ecological marketing. The commitment of a company for ecological business involves the adoption of a new concept of ecological development of effective and efficient marketing mix in order to address local, regional and global environmental issues. Therefore, ecological marketing must incorporate environmental care into its study in a standard marketing mix of variable sizes. Through classical instruments of marketing mix i.e., product, price, distribution and promotion of ecological marketing aims to identify, anticipate, meet the needs of consumers and society in a profitable and sustainable manner. Sustainable development is a process allowing development to take place without degrading or depleting the resources on which it is based. This is, in general, possible either by managing resources in such a way that they can self-renew to the extent that they are used, or by greater representation and use of resources where the regeneration period is short. With such an approach, resources can serve future, to the same extent, as present generations. The demand for organic products has influenced the development of organic production, because in addition to the economic and ethical dimension, it also contains an ecological dimension. Marketing of organic products means placing on the market of certified organic food products, in order to meet the needs of consumers, make a profit and preserve the environment. The model of marketing organic products has theoretical and practical significance from the aspect of strict control and certification from production and procurement of inputs, organic production, purchase and sale, processing, commercialization of products and distribution channels to consumers or customers. The paper starts with the assumption that the ecological marketing is in the function of sustainable development. Each ecological product occupies a special position, i.e., a place in the minds of consumers in relation to competitors, which is the result of their ranking based on attributes or dimensions important to consumers. The methods used in this paper are based on secondary or existing sources of information (books, monographs, research projects and studies, articles, papers, web information and other available bibliographic sources). The aim of the research is to see what ecological marketing is, and then what combination of marketing instruments is necessary in the function of sustainable development. The subject of research is ecological marketing in the function of sustainable
现代营销理念是利用现有的一切潜力,挖掘新的潜力,使企业尽可能成功地进行沟通,响应市场需求。20世纪末,人类对保护环境的关注影响了对环境友好型产品和服务日益增长的需求。随着一个新的细分市场的出现,有环保意识的消费者,有必要发展生态营销。公司对生态业务的承诺涉及采用有效和高效的营销组合的生态发展新概念,以解决当地,区域和全球环境问题。因此,生态营销必须将环境保护纳入其研究的标准营销组合的可变规模。通过传统的营销组合手段,即产品、价格、分销和促销,生态营销旨在以有利可图和可持续的方式识别、预测、满足消费者和社会的需求。可持续发展是一种进程,它使发展能够在不降低或消耗其赖以发展的资源的情况下进行。一般来说,这可以通过以下方式实现:一是管理资源,使其能够在使用的程度上自我更新;二是在再生周期较短的情况下对资源进行更大的表示和使用。有了这样的方法,资源可以服务于未来,在同样的程度上,为这一代人。对有机产品的需求影响了有机生产的发展,因为除了经济和伦理层面,它还包含了生态层面。有机产品的营销是指将经过认证的有机食品投放市场,以满足消费者的需求,赚取利润和保护环境。有机产品营销模式从投入品的生产和采购、有机生产、购销、加工、产品商业化、分销渠道到消费者或顾客的严格控制和认证等方面具有理论和实践意义。本文首先假设生态营销具有可持续发展的功能。每一种生态产品在消费者心目中占有特殊的位置,即相对于竞争对手而言的位置,这是它们根据对消费者重要的属性或维度进行排名的结果。本文中使用的方法是基于二手或现有的信息来源(书籍、专著、研究项目和研究、文章、论文、网络信息和其他可用的书目来源)。本研究的目的是了解什么是生态营销,以及在可持续发展的功能中需要什么样的营销手段组合。本文研究的主题是生态营销在可持续发展中的作用。
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引用次数: 0
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