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Emotional Analysis of Television Advertising Visualization Branding Coca Cola Zero in Purchase Interest 电视广告视觉化品牌可口可乐零度购买兴趣的情感分析
Pub Date : 2024-07-25 DOI: 10.47191/ijsshr/v7-i07-88
Eka Yuliati, Dewi Urip Wahyuni, Y. Ramadhani
This research analyzes emotional branding in the visualization of Coca Cola Zero television advertisements. Objectively, this research aims to examine the analysis of Emotional Branding Visualization of Coca Cola Zero Television Advertisements on Purchase Interest. The research method applies a qualitative-desktiptive method with Marc Gobe's emotional branding theory approach. The research results show that the Coca Cola Zero advertising visualization seeks to build emotional branding through a series of strategies such as building relationships with consumers, multisensory experiences, affirming vision, and imagination to establish communication with consumers as self-actualization. Conveying information through messages that are easy to remember is different from competitors, this will create a need and ultimately increase consumer buying interest.
本研究分析了零度可口可乐电视广告视觉化中的情感品牌塑造。客观上,本研究旨在探讨零度可口可乐电视广告情感品牌视觉化对购买兴趣的影响分析。研究方法采用了马克-戈比(Marc Gobe)的情感品牌理论方法,即定性-定量研究法。研究结果表明,零度可口可乐的广告可视化试图通过与消费者建立关系、多感官体验、肯定视觉和想象力等一系列策略建立情感品牌,与消费者建立自我实现的沟通。通过易于记忆的信息传递信息,与竞争对手有所不同,这将创造一种需求,最终提高消费者的购买兴趣。
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引用次数: 0
The Awareness Gap in Personal Data Privacy in Indonesia's Cyberspace 印度尼西亚网络空间个人数据隐私意识的差距
Pub Date : 2024-07-23 DOI: 10.47191/ijsshr/v7-i07-84
Fitriah Faisal, Wa Ode Zuliarti
This study discusses the protection of personal data in the context of human rights, specifically the right to privacy in Indonesia. In the digital era, personal data has become a valuable asset that drives the operations of businesses, governments, and individuals. Digital literacy plays a crucial role in the protection of personal data, equipping individuals with the knowledge and skills to manage personal information effectively and safely. Although personal data protection laws in Indonesia have been implemented, many challenges remain, including the gap in public awareness about personal data protection and the readiness of infrastructure and human resources. This study also highlights survey results showing that the awareness of Indonesians about personal data protection is still low, with many data breach incidents occurring.
本研究从人权,特别是印度尼西亚的隐私权角度讨论了个人数据保护问题。在数字时代,个人数据已成为推动企业、政府和个人运作的宝贵资产。数字扫盲在保护个人数据方面发挥着至关重要的作用,它使个人掌握了有效、安全地管理个人信息的知识和技能。尽管印尼已经实施了个人数据保护法,但仍存在许多挑战,包括公众对个人数据保护的认识不足以及基础设施和人力资源的准备不足。本研究还强调,调查结果显示,印尼人的个人数据保护意识仍然薄弱,数据泄露事件时有发生。
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引用次数: 0
Analysis of Factors Influencing Total Retail Sales of Consumer Goods in Hainan Province, China 中国海南省消费品零售总额影响因素分析
Pub Date : 2024-07-23 DOI: 10.47191/ijsshr/v7-i07-86
Jiasheng Zhang
The total retail sales of social consumer goods is a comprehensive reflection of a country's consumption capacity, consumption structure and living standard, which is of great significance for evaluating a country's economic vitality and social development level. In recent years, with the continuous expansion of the consumer market and the improvement of consumers' purchasing power, the total retail sales of social consumer goods has continued to grow, and its role in the national economy has gradually increased. However, there are many factors that affect the total retail sales of social consumer goods, including economic environment, policies and regulations, consumer behavior and so on. Under this background, this paper takes Hainan Province as the empirical research object, and selects per capita disposable income, rural residents' per capita disposable income, gross domestic product, resident population at the end of the year and local government's general budget expenditure as explanatory variables to analyze the factors affecting the total retail sales of social consumer goods. The results show that the average disposable income of rural residents and the general budget expenditure of local governments are significant factors affecting the total retail sales of social consumer goods in Hainan Province. Finally, the model is analyzed economically, and some conclusions are drawn, and some policy suggestions are put forward.
社会消费品零售总额是一个国家消费能力、消费结构和生活水平的综合反映,对于评价一个国家的经济活力和社会发展水平具有重要意义。近年来,随着消费市场的不断扩大和消费者购买力的提高,社会消费品零售总额持续增长,在国民经济中的作用逐步增强。然而,影响社会消费品零售总额的因素有很多,包括经济环境、政策法规、消费行为等。在此背景下,本文以海南省为实证研究对象,选取人均可支配收入、农村居民人均可支配收入、国内生产总值、年末常住人口和地方政府一般预算支出作为解释变量,分析社会消费品零售总额的影响因素。结果表明,农村居民人均可支配收入和地方政府一般预算支出是海南省社会消费品零售总额的重要影响因素。最后,对模型进行了经济分析,得出了一些结论,并提出了一些政策建议。
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引用次数: 0
Analysis of Factors Affecting the Income of Female Flower Traders in the Market Wangaya Flower Denpasar 影响旺加亚花登巴萨市场女性花商收入的因素分析
Pub Date : 2024-07-23 DOI: 10.47191/ijsshr/v7-i07-85
Indah Pradnyawati, Ni Putu Martini Dewi
Female's current involvement in the business sector is caused by economic uncertainty, rising prices, basic needs, and stagnation of family income. This phenomenon is the reason why women decide to work in the informal sector and must be able to divide their time, especially women in Bali. The purpose of this study is to analyze the factors that influence the income of female flower traders in Wangaya Flower Market, Denpasar, both simultaneously and partially. The data in this study entirely uses primary data obtained by distributing questionnaires to 67 respondents who were sampled for the study. The sample determination was made using a proportionate stratified random sampling technique. The analysis technique used is multiple linear regression analysis. The research results indicate that age, working hours, business capital, number of family dependents, and religious holidays simultaneously affect the income of female flower traders in Wangaya Flower Market, Denpasar. Partially, age, working hours, business capital, and the number of family dependents have a positive and significant impact on the income of female flower traders in Wangaya Flower Market, Denpasar and religious holidays income is higher on holidays compared to weekdays. Based on the research results, to increase income, it is recommended to increase working hours and business capital, prepare good marketing strategies, and provide more flower stock before those religious holidays.
目前女性参与商业部门的原因是经济不稳定、物价上涨、基本需求和家庭收入停滞。这种现象是女性决定在非正规部门工作的原因,必须能够合理分配时间,尤其是巴厘岛的女性。本研究的目的是同时和部分分析影响登巴萨 Wangaya 花市女性花商收入的因素。本研究的数据完全采用原始数据,通过向 67 名受访者发放调查问卷获得。样本的确定采用了比例分层随机抽样技术。使用的分析技术是多元线性回归分析。研究结果表明,年龄、工作时间、商业资本、受抚养人数量和宗教节日同时影响着登巴萨王宫花卉市场女性花商的收入。其中,年龄、工作时间、商业资本和眷属人数对登巴萨市旺加亚花卉市场女性花商的收入有积极而显著的影响,而宗教节日的收入则高于平日。根据研究结果,为了增加收入,建议增加工作时间和业务资本,准备好营销策略,并在宗教节日前提供更多的鲜花存货。
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引用次数: 0
Performance of Bank Rakyat Indonesia (BRI) 印尼人民银行(BRI)的业绩
Pub Date : 2024-07-22 DOI: 10.47191/ijsshr/v7-i07-83
Heri Sasono, Turmono Turmono
Banking performance must be maintained and improved so that performance is good, so that the number of customers will increase in the future. The aim of the research is to see the performance of Bank Rakyat Indonesia (BRI) in terms of NIM, BOPO and LDR. The research method uses regression correlation analysis, partial tests and simultaneous tests of BRI's profitability (ROA) for 8 years from 2015 to 2022 in Indonesia. The research results showed that only the BOPO variable had a significant effect on BRI's profitability, while NIM and LDR showed insignificant results, but simultaneously had a significant effect on the Bank's profitability (ROA).
银行业的业绩必须得到保持和改善,这样才能保持良好的业绩,从而在未来增加客户数量。本研究的目的是了解印尼人民银行(BRI)在净利润率(NIM)、净资产收益率(BOPO)和利润率(LDR)方面的表现。研究方法采用回归相关分析、部分检验和同时检验的方法,对印尼人民银行 2015 年至 2022 年 8 年的盈利能力(ROA)进行了检验。研究结果表明,只有 BOPO 变量对 BRI 的盈利能力有显著影响,而 NIM 和 LDR 的结果不显著,但同时对银行的盈利能力(ROA)有显著影响。
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引用次数: 0
Specific Aspects of Efficiency of Local Council in the Uzbekistan 乌兹别克斯坦地方议会效率的具体方面
Pub Date : 2024-07-20 DOI: 10.47191/ijsshr/v7-i07-79
Sanjarbek S. Abdurakhmanov
This article examines the specific aspects of the activity of local councils in the Republic of Uzbekistan and their specific characteristics, the manifestation of these aspects in practice in terms of the powers and functions of the Councils of People's Deputies is subjected to detailed analysis and discussion.
本文对乌兹别克斯坦共和国地方议会活动的具体方面及其特点进行了研究,并对这些方面在人民代表会议权力和职能方面的实际表现进行了详细的分析和讨论。
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引用次数: 0
Analysis of the Implementation of Multicultural Values in History Learning in Secondary Schools Teologi Kristen Benfomeni Kapan 在中学历史学习中落实多元文化价值观的分析 Teologi Kristen Benfomeni Kapan
Pub Date : 2024-07-20 DOI: 10.47191/ijsshr/v7-i07-81
Esyantri Nati, W. Warto, dan Musa Pelu
The purpose of this research is to know what multicultural values are implement in learning history in SMTK Benfomeni Kapan to know the implementation of multicultural values in SMTK Benfomeni Kapan, and knowing what constraints faced in instilling multicultural values in SMTK Benfomeni Kapan. This research type is qualitative research. Data collection technique is observation, interview and documentation. Data validity uses triangulation and source techniques. Data analysis is used interactive analysis model. Based on the research results reveal that the planting of multicultural values in teaching history taught in SMTK Benfomeni Kapan has been done well. The implementation of multicultural values in history learning in SMTK Benfomeni Kapan is not only taught in the classroom, but also through out of class learning. The curriculum becomes an obstacle factor in instilling multicultural values in SMTK Benfomeni Kapan and classroom learning becomes a supported factor in the implementation of multicultural values.
本研究的目的是了解本福梅尼-卡帕(SMTK Benfomeni Kapan)在历史学习中实施了哪些多元文化价值观,了解本福梅尼-卡帕(SMTK Benfomeni Kapan)实施多元文化价值观的情况,并了解本福梅尼-卡帕(SMTK Benfomeni Kapan)在灌输多元文化价值观时面临哪些限制。本研究属于定性研究。数据收集技术包括观察、访谈和记录。数据有效性采用三角测量和来源技术。数据分析采用互动分析模型。研究结果表明,本福梅尼-卡潘市立师范学校在历史教学中植入多元文化价值观的工作做得很好。在本福梅尼-卡帕(SMTK Benfomeni Kapan)的历史学习中贯彻多元文化价值观不仅在课堂教学中进行,还通过课外学习进行。课程成为在本福梅尼-卡潘市国民技术学校灌输多元文化价值观的障碍因素,而课堂学习则成为落实多元文化价值观的支持因素。
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引用次数: 0
Language Learning Through a Cultural Lens: Assessing the Benefits of Cultural Understanding in Language Education 通过文化视角学习语言:评估语言教育中文化理解的益处
Pub Date : 2024-07-20 DOI: 10.47191/ijsshr/v7-i07-82
Dang Thi Kim Chung, Nguyen Thanh Long
This study, titled "Language Learning through a Cultural Lens: Assessing the Benefits of Cultural Understanding in Language Education," investigates the role of cultural understanding in the language acquisition process among fourth-year English majors. Utilizing a qualitative research design, data were collected through in-depth interviews and focus group discussions with 12 participants. The findings reveal that cultural exposure through media, interactions with native speakers, and study materials significantly enhances motivation, contextual understanding, and language proficiency. Participants emphasized the importance of integrating cultural content into language curricula, noting that such integration makes learning more engaging and relevant. However, challenges in understanding subtle cultural nuances and idiomatic expressions highlight the need for targeted support. The practical benefits of cultural understanding were evident in students' real-world interactions, underscoring its value beyond the classroom. This study concludes that incorporating cultural understanding into language education is essential for effective language learning and real-world communication, and it recommends further exploration of specific teaching methods and materials to enhance cultural competence in language learners.
本研究题为 "从文化视角看语言学习:评估文化理解在语言教育中的益处",调查了文化理解在英语专业四年级学生语言学习过程中的作用。研究采用定性研究设计,通过对 12 名参与者进行深入访谈和焦点小组讨论收集数据。研究结果表明,通过媒体、与母语使用者的互动以及学习材料接触文化,能显著提高学习动机、语境理解和语言能力。学员们强调了将文化内容融入语言课程的重要性,指出这种融入会使学习更有吸引力和相关性。然而,在理解微妙的文化差异和惯用表达方式方面所面临的挑战凸显了有针对性支持的必要性。文化理解的实际益处在学生的现实世界互动中显而易见,强调了它在课堂之外的价值。本研究的结论是,将文化理解纳入语言教育对于有效的语言学习和现实世界的交流至关重要,并建议进一步探索具体的教学方法和材料,以提高语言学习者的文化能力。
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引用次数: 0
Analysis of Studies on the Genesis, Evolution of the Ideological Policy of the Republic of Turkey and the Concept of “Soft Power” 对土耳其共和国意识形态政策的起源、演变和 "软实力 "概念的研究分析
Pub Date : 2024-07-20 DOI: 10.47191/ijsshr/v7-i07-80
Suhrobbek G. Ravshanov
The article describes the relationship between ideology and religion in Turkey and their mixed aspects. The influence of Islam in Turkish society is very large. After all, a very large part of the Turkish population consists of Muslims. When the Justice and Development Party came to power, it took the path of hybrid governance, in which Islam and democracy were closely intertwined. In foreign policy, it claims regional superiority. In doing so, it offers its own solutions to increase its influence on the countries of the region, which are historically, culturally, linguistically, religiously and territorially close to it. These include Pan-Islamism, Pan-Turkism, New Ottomanism, and Turkish Eurasianism. With the help of these ideologies, it intends to achieve its geopolitical goals and revive its cultural values. The question of which ideology is more important still remains open. Because among the Turkish elite, there are still debates about which one is more universal. All ideologies complement each other. But none of them has been announced as an official ideology. It is precisely these ideologies that have been divided.
文章介绍了土耳其意识形态与宗教之间的关系及其混合方面。伊斯兰教对土耳其社会的影响非常大。毕竟,土耳其人口中有很大一部分是穆斯林。正义与发展党执政后,走上了伊斯兰教与民主紧密结合的混合执政道路。在外交政策上,该党宣称自己具有地区优势。在此过程中,它提出了自己的解决方案,以增强其对该地区国家的影响力,因为这些国家在历史、文化、语言、宗教和领土上与它关系密切。这些方案包括泛伊斯兰主义、泛土耳其主义、新奥斯曼主义和土耳其欧亚主义。在这些意识形态的帮助下,土耳其打算实现其地缘政治目标并复兴其文化价值观。究竟哪种意识形态更重要,这个问题仍然悬而未决。因为在土耳其精英阶层中,关于哪种意识形态更具普遍性的争论仍在继续。所有意识形态都是相辅相成的。但没有一种意识形态被宣布为官方意识形态。正是这些意识形态造成了分歧。
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引用次数: 0
Perspective of Law Enforcement Regarding Criminal Sanctions for Domestic Violence by Police Officers 执法部门对警官实施家庭暴力的刑事制裁的看法
Pub Date : 2024-07-19 DOI: 10.47191/ijsshr/v7-i07-73
Fadjarina Avrina Noerdin, Bambang Waluyo, Beniharmoni Harefa
This research identifies, analyzes, and reformulates the juridical basis regarding criminal sanctions for domestic violence committed by law enforcement officials. By focusing on the criminalization policy in the application of criminal sanctions in the Law on the Elimination of Domestic Violence and the minimum limit of criminal sanctions for domestic violence according to Indonesian legislation and the application of the code of ethics for the Police. This research uses a normative juridical approach, namely by examining/analyzing secondary data in the form of legal materials, especially primary legal materials and secondary legal materials, by understanding the law as a set of positive rules or norms in the legislative system that regulates human life. The results show that the new Criminal Code Law and the PKDRT Law have undergone significant evolution in dealing with domestic violence in Indonesia. The new Criminal Code Law regulates sexual violence by incorporating elements of the PKDRT Law, albeit with lighter criminal penalties. The PKDRT Law introduces a system of formulating alternative criminal sanctions, giving judges flexibility, but the main challenge is the consistency of law enforcement and the application of professional codes of ethics in law enforcement officials, such as those stipulated in the POLRI Code of Ethics.
本研究确定、分析并重新制定了对执法人员实施的家庭暴力进行刑事制裁的法律依据。研究的重点是《消除家庭暴力法》中适用刑事制裁的刑事定罪政策,以及根据印尼立法和警察职业道德守则适用的家庭暴力刑事制裁最低限度。本研究采用规范法学方法,即通过研究/分析法律材料形式的二手数据,特别是主要法律材料和次要法律材料,将法律理解为立法系统中规范人类生活的一系列积极规则或规范。研究结果表明,新《刑法典法》和《印尼家庭暴力法》在处理印尼家庭暴力问题上经历了重大演变。新《刑法典》纳入了《预防和打击家庭暴力法》的内容,对性暴力进行了规范,但刑事处罚较轻。PKDRT 法》引入了制定替代刑事制裁的制度,给予法官灵活性,但主要挑战在于执法的一致性和执法人员职业道德准则的适用,如印尼警察职业道德准则中规定的准则。
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引用次数: 0
期刊
International Journal of Social Science and Human Research
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