Pub Date : 2020-02-28DOI: 10.22515/academica.v2i1.2247
Khoirul Latifah
AbstractStudents are adult learners who are required to be independent in learning. Along with the rapid and massive development of the times, in self-directed learning students are currently facilitated by the availability of technology. So in this era of digital literacy becomes important provisions in student independent learning. In this study, the author will examine digital literacy and self-directed learning independent learning abilities among students of third-year English Education IAIN Surakarta. This research leads to qualitative research. The results of the study note that, to complete the assignments of the lecturers, many students use the internet as a source of learning. In addition they realize that they have implemented independent learning (SDL) in their daily lives. Balanced by their ability to digitally literate, the process of independent learning increasingly adds to the learning outcomes.Keywords: Digital literacy, self-directed learning
{"title":"Digital Literasi dan Self Directed Learning dalam Pembelajaran Mahasiswa PBI IAIN Surakarta","authors":"Khoirul Latifah","doi":"10.22515/academica.v2i1.2247","DOIUrl":"https://doi.org/10.22515/academica.v2i1.2247","url":null,"abstract":"AbstractStudents are adult learners who are required to be independent in learning. Along with the rapid and massive development of the times, in self-directed learning students are currently facilitated by the availability of technology. So in this era of digital literacy becomes important provisions in student independent learning. In this study, the author will examine digital literacy and self-directed learning independent learning abilities among students of third-year English Education IAIN Surakarta. This research leads to qualitative research. The results of the study note that, to complete the assignments of the lecturers, many students use the internet as a source of learning. In addition they realize that they have implemented independent learning (SDL) in their daily lives. Balanced by their ability to digitally literate, the process of independent learning increasingly adds to the learning outcomes.Keywords: Digital literacy, self-directed learning","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114253575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-28DOI: 10.22515/academica.v2i2.2258
Qonita Nur Baiti
This research aims to analyze the management and recording system of accounting for the Amil zakat Solopeduli institution. With a qualitative descriptive approach, the data in this study was obtained by interview methods and documentation. The literature study of PSAK 109 is also conducted as reference for accounting records of Amil Zakat institution. The results of this research show that Infak funds, Zakat, and charity have been well managed and have been in accordance with sharia principles. The institution of Amil Zakat Solopeduli has also been doing good accounting records and published through the website, Hadila magazine, and Solopos newspaper.Keywords: accounting, governance, LAZ
{"title":"Analisis Pengelolaan dan Pencatatan Akuntansi pada Lembaga Amil Zakat Solopeduli","authors":"Qonita Nur Baiti","doi":"10.22515/academica.v2i2.2258","DOIUrl":"https://doi.org/10.22515/academica.v2i2.2258","url":null,"abstract":"This research aims to analyze the management and recording system of accounting for the Amil zakat Solopeduli institution. With a qualitative descriptive approach, the data in this study was obtained by interview methods and documentation. The literature study of PSAK 109 is also conducted as reference for accounting records of Amil Zakat institution. The results of this research show that Infak funds, Zakat, and charity have been well managed and have been in accordance with sharia principles. The institution of Amil Zakat Solopeduli has also been doing good accounting records and published through the website, Hadila magazine, and Solopos newspaper.Keywords: accounting, governance, LAZ","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124800681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-28DOI: 10.22515/academica.v2i1.2249
Mahma Amila Sholikha
AbstractThrough a good understanding of the Arabic language, it will be able to be equipped in understanding the Qur'an and Hadith. Understanding Arabic cannot be separated from studying nahwu shorof. But in learning it, of course there are certain methods that can help to make it easier to understand. Therefore, in this study the author will examine the implementation of the Manhaji method in learning nahwu shorof on the manhaji course. The research method used is a qualitative method that is descriptive analytical. The results of the study note that there is an implementation of learning nahwu shorof in Manhaji Course which is different from other methods. The most striking difference is that this method is more enjoyable in learning, overall, examples taken directly from the Qur'an, complete and general for all groups and various levels, focusing on tarjamah al-Qur'an, translating nahwiyah with the dhomir mentioned for the word berkhomir.Keywords: Arabic, Hajj method
{"title":"Implementasi Metode Manhaji dalam Pembelajaran Nahwu Shorof di Manhaji Course","authors":"Mahma Amila Sholikha","doi":"10.22515/academica.v2i1.2249","DOIUrl":"https://doi.org/10.22515/academica.v2i1.2249","url":null,"abstract":"AbstractThrough a good understanding of the Arabic language, it will be able to be equipped in understanding the Qur'an and Hadith. Understanding Arabic cannot be separated from studying nahwu shorof. But in learning it, of course there are certain methods that can help to make it easier to understand. Therefore, in this study the author will examine the implementation of the Manhaji method in learning nahwu shorof on the manhaji course. The research method used is a qualitative method that is descriptive analytical. The results of the study note that there is an implementation of learning nahwu shorof in Manhaji Course which is different from other methods. The most striking difference is that this method is more enjoyable in learning, overall, examples taken directly from the Qur'an, complete and general for all groups and various levels, focusing on tarjamah al-Qur'an, translating nahwiyah with the dhomir mentioned for the word berkhomir.Keywords: Arabic, Hajj method","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115891076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-28DOI: 10.22515/academica.v2i2.2250
Agus Waloya
AbstractThis study aims to analyze the effect of company size and company age on disclosure of human resources in companies listed on the LQ45 stock index in 2017. By using a quantitative approach, the hypothesis test in this study was tested using multiple linear regression analysis. The total sample in this study were 39 companies. The results of this study indicate that the size and age of the company does not affect the disclosure of human resources. Keywords: frm size, frm age, human resources disclosure
{"title":"Pengaruh Ukuran Perusahaan dan Umur Perusahaan terhadap Pengungkapan Sumber Daya Manusia (Studi Empiris pada Perusahaan yang Terdaftar di LQ-45 Tahun 2017)","authors":"Agus Waloya","doi":"10.22515/academica.v2i2.2250","DOIUrl":"https://doi.org/10.22515/academica.v2i2.2250","url":null,"abstract":"AbstractThis study aims to analyze the effect of company size and company age on disclosure of human resources in companies listed on the LQ45 stock index in 2017. By using a quantitative approach, the hypothesis test in this study was tested using multiple linear regression analysis. The total sample in this study were 39 companies. The results of this study indicate that the size and age of the company does not affect the disclosure of human resources. Keywords: frm size, frm age, human resources disclosure","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114920414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-26DOI: 10.22515/academica.v4i1.3160
Bambang Winarno
There are many service models with various types of programs to improve the quality of life for mental patients. Rehabilitation centers already exist in various Indonesian cities with their social workers trying to implement therapy programs for healing and improving the quality of life for ODGJ patients. Therefore, the researcher wants to analyze in more detail what service programs are provided by social workers in rehabilitation places which will later be used as a reference material for social workers, the general public, counselors, psychologists, and academics. The method used by researchers is to use a library research method or approach (library research) or literature study where the researcher collects library data, then reads and studies to find research material. Research result. The results showed that ODGJ rehabilitation services were vocational, recreational therapy, occupational therapy, and ruqyah therapy.Keywords:Â Â quality of life; service improvement; patients with mental illness
{"title":"ANALISIS LAYANAN PENINGKATAN KUALITAS HIDUP ORANG DENGAN GANGGUAN JIWA (ODGJ)","authors":"Bambang Winarno","doi":"10.22515/academica.v4i1.3160","DOIUrl":"https://doi.org/10.22515/academica.v4i1.3160","url":null,"abstract":"There are many service models with various types of programs to improve the quality of life for mental patients. Rehabilitation centers already exist in various Indonesian cities with their social workers trying to implement therapy programs for healing and improving the quality of life for ODGJ patients. Therefore, the researcher wants to analyze in more detail what service programs are provided by social workers in rehabilitation places which will later be used as a reference material for social workers, the general public, counselors, psychologists, and academics. The method used by researchers is to use a library research method or approach (library research) or literature study where the researcher collects library data, then reads and studies to find research material. Research result. The results showed that ODGJ rehabilitation services were vocational, recreational therapy, occupational therapy, and ruqyah therapy.Keywords:Â Â quality of life; service improvement; patients with mental illness","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125447437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-26DOI: 10.22515/academica.v4i1.3159
Muhammad Faiz Amin, Kholifatul Husna
This study aims to examine consumer purchase interest in e-commerce Tokopedia in terms of price perception, website quality and trust as independent variables. The subjects of this research were students of IAIN Surakarta who had made product purchase transactions on Tokopedia e-commerce. The research data were obtained from the distribution of online questionnaires. The research data processing used multiple linear regression analysis on IBM SPSS 23. The results showed that the price perception variable (X1) had a positive effect on consumer purchase interest at Tokopedia.com. with a t-value of 2.857 and a significance value (sig) of 0.005. Website quality variable (X2) has a positive effect on consumer buying interest at Tokopedia.com with a t-count value of 2.121 and a significance value (sig) of 0.036. Trust variable (X3) has a positive effect on consumer purchase interest at Tokopedia.com. with a t-value of 2.530 and a significance value (sig) of 0.012.Keywords: Â Price Perception; Purchase Intention; Trust; Website quality
{"title":"ANALISIS PERSEPSI HARGA, KUALITAS WEBSITE, DAN KEPERCAYAAN TERHADAP MINAT BELI KONSUMEN PADA TOKOPEDIA.COM","authors":"Muhammad Faiz Amin, Kholifatul Husna","doi":"10.22515/academica.v4i1.3159","DOIUrl":"https://doi.org/10.22515/academica.v4i1.3159","url":null,"abstract":"This study aims to examine consumer purchase interest in e-commerce Tokopedia in terms of price perception, website quality and trust as independent variables. The subjects of this research were students of IAIN Surakarta who had made product purchase transactions on Tokopedia e-commerce. The research data were obtained from the distribution of online questionnaires. The research data processing used multiple linear regression analysis on IBM SPSS 23. The results showed that the price perception variable (X1) had a positive effect on consumer purchase interest at Tokopedia.com. with a t-value of 2.857 and a significance value (sig) of 0.005. Website quality variable (X2) has a positive effect on consumer buying interest at Tokopedia.com with a t-count value of 2.121 and a significance value (sig) of 0.036. Trust variable (X3) has a positive effect on consumer purchase interest at Tokopedia.com. with a t-value of 2.530 and a significance value (sig) of 0.012.Keywords: Â Price Perception; Purchase Intention; Trust; Website quality","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115539319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-26DOI: 10.22515/academica.v4i1.3157
Chairul Fajar, Pentrilia Zuliani Anggis Sadewi
This study aims to describe in depth the consumptive behavior of students receiving the Bidikmisi IAIN Surakarta scholarship class 2017 in terms of the use of scholarship funds which are limited by 3 aspects, namely: 1) the aspect of food, 2) the aspect of fashion, and 3) the aspect of leisure time. This study uses a qualitative approach, the data in this study are primary data which collection and analysis using observation, interview and documentation techniques. The informants in this study consisted of 6 student recipients of the 2017 IAIN Surakarta bidikmisi scholarship. This study uses the concept of consumptive behavior, which is often seen as the identity card of a social stratum or community level group. Most of the research findings indicated that Bidikmisi students could not manage funds well, so we tried to do research at IAIN Surakarta. The consumptive behavior of Bidikmisi scholarship recipient students can be seen from the items used in everyday life which are usually simple, how to use free time to the food eaten every day. This is related to the description of the activities of Bidikmisi scholarship recipients in allocating scholarship funds to meet their learning facilities and needs.Keywords:Bidikmisi Scholarship; Consumptive Behavior; The Aspect of Fashion; The Aspect of Food; The Aspect of LeisureÂ
{"title":"ANALISIS PERILAKU KONSUMTIF MAHASISWA PENERIMA BEASISWA BIDIKMISI IAIN SURAKARTA ANGKATAN 2017","authors":"Chairul Fajar, Pentrilia Zuliani Anggis Sadewi","doi":"10.22515/academica.v4i1.3157","DOIUrl":"https://doi.org/10.22515/academica.v4i1.3157","url":null,"abstract":"This study aims to describe in depth the consumptive behavior of students receiving the Bidikmisi IAIN Surakarta scholarship class 2017 in terms of the use of scholarship funds which are limited by 3 aspects, namely: 1) the aspect of food, 2) the aspect of fashion, and 3) the aspect of leisure time. This study uses a qualitative approach, the data in this study are primary data which collection and analysis using observation, interview and documentation techniques. The informants in this study consisted of 6 student recipients of the 2017 IAIN Surakarta bidikmisi scholarship. This study uses the concept of consumptive behavior, which is often seen as the identity card of a social stratum or community level group. Most of the research findings indicated that Bidikmisi students could not manage funds well, so we tried to do research at IAIN Surakarta. The consumptive behavior of Bidikmisi scholarship recipient students can be seen from the items used in everyday life which are usually simple, how to use free time to the food eaten every day. This is related to the description of the activities of Bidikmisi scholarship recipients in allocating scholarship funds to meet their learning facilities and needs.Keywords:Bidikmisi Scholarship; Consumptive Behavior; The Aspect of Fashion; The Aspect of Food; The Aspect of Leisure ","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125549410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-26DOI: 10.22515/academica.v4i1.3155
Syamsul Bakri, Dinar Bela Ayu Naj'ma
Historical studies are a vital discussion in various social sciences and humanities, including Islamic studies. Islam and Muslims are not static entities, but a continuous fact. In Islamic studies, a historical approach has actually been carried out, not only in relation to the chronology of Islamic development. This research uses descriptive qualitative research methods. The data were taken from historical science literature, then analyzed by theoretical hermeneutics which were then analyzed using the triangulation method, namely by conducting a cross check between theories in the historical method. The results of this research show that there are aspects of Islamic history that must be understood objectively so as not to lose the orientation of space and time, so that all doctrines, schools of thought and civilization in Islam can be presented objectively.Keywords:Â History;Â Methodology; Islamic Studies.
{"title":"MEMBANGUN METODOLOGI PENELITIAN SEJARAH UNTUK PENGEMBANGAN ISLAMIC STUDIES","authors":"Syamsul Bakri, Dinar Bela Ayu Naj'ma","doi":"10.22515/academica.v4i1.3155","DOIUrl":"https://doi.org/10.22515/academica.v4i1.3155","url":null,"abstract":"Historical studies are a vital discussion in various social sciences and humanities, including Islamic studies. Islam and Muslims are not static entities, but a continuous fact. In Islamic studies, a historical approach has actually been carried out, not only in relation to the chronology of Islamic development. This research uses descriptive qualitative research methods. The data were taken from historical science literature, then analyzed by theoretical hermeneutics which were then analyzed using the triangulation method, namely by conducting a cross check between theories in the historical method. The results of this research show that there are aspects of Islamic history that must be understood objectively so as not to lose the orientation of space and time, so that all doctrines, schools of thought and civilization in Islam can be presented objectively.Keywords:Â History;Â Methodology; Islamic Studies.","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115780706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-26DOI: 10.22515/academica.v4i1.3163
Melati Dwi Lestari, Fina Rahmawati
This research was conducted to find out how many followers of the Paguyuban Ngesti Tunggal believe in the existence of religion or just as a formality, and also to find out the flow of someone who follows the Paguyuban Ngesti Tunggal. The method that I use in this research is by interviewing direct respondents who are competent in the field of paguyuban Ngesti Tunggal. The conclusions are of followers of the Paguyuban Ngesti Tunggal are that the followers of the Paguyuban Ngesti Tunggal are their own uniqueness where Pangestu is a pure organization, not a group of followers of belief or religion. Therefore, Pangestu members carry out worship in accordance with their respective teachings. The Pangestu association is also an organization whose members are required to balance the relationship between humans and their God as well as humans and humans.Keyword:Â Pangestu; Religiosity; Stream of worshipers
{"title":"RELIGIOSITAS PADA PENGIKUT PAGUYUBAN NGESTI TUNGGAL","authors":"Melati Dwi Lestari, Fina Rahmawati","doi":"10.22515/academica.v4i1.3163","DOIUrl":"https://doi.org/10.22515/academica.v4i1.3163","url":null,"abstract":"This research was conducted to find out how many followers of the Paguyuban Ngesti Tunggal believe in the existence of religion or just as a formality, and also to find out the flow of someone who follows the Paguyuban Ngesti Tunggal. The method that I use in this research is by interviewing direct respondents who are competent in the field of paguyuban Ngesti Tunggal. The conclusions are of followers of the Paguyuban Ngesti Tunggal are that the followers of the Paguyuban Ngesti Tunggal are their own uniqueness where Pangestu is a pure organization, not a group of followers of belief or religion. Therefore, Pangestu members carry out worship in accordance with their respective teachings. The Pangestu association is also an organization whose members are required to balance the relationship between humans and their God as well as humans and humans.Keyword:Â Pangestu; Religiosity; Stream of worshipers","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115678932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-26DOI: 10.22515/academica.v4i1.3156
Chozinatul Rohmah, Muhammad Habib Zainul Huda
This article aims to analyze women's views in interpreting the meaning of beauty through beauty advertising products on social media. In this study, the authors used a qualitative approach accompanied by Ronald Barthes's Semiotic method. The results of this study can be described into three, namely: 1) There are some beauty advertising products that show that the white woman is prettier than the skin that is not white. This is indirectly used as a standard of beauty by Women, 2) Women are said to be beautiful not because of their white skin, slender body, syug nose, or so on. But women are said to be beautiful when they have good personalities, positive thoughts, and psychic-spiritual dimensions, 3) There is a process of dynamics in the supermation representation of female body image. This research is important, because beauty advertising is indirectly used as a standard of beauty by women and its impact on body image, and it should be straightened out. In fact, beauty standards are not just white skin.Keywords:Â beauty products ads; white; semiotics Ronald Barthes's
{"title":"REPRESENTASI SUPREMASI KULIT PUTIH BAGI PEREMPUAN DALAM PRODUK IKLAN SEBAGAI STANDAR KECANTIKAN","authors":"Chozinatul Rohmah, Muhammad Habib Zainul Huda","doi":"10.22515/academica.v4i1.3156","DOIUrl":"https://doi.org/10.22515/academica.v4i1.3156","url":null,"abstract":"This article aims to analyze women's views in interpreting the meaning of beauty through beauty advertising products on social media. In this study, the authors used a qualitative approach accompanied by Ronald Barthes's Semiotic method. The results of this study can be described into three, namely: 1) There are some beauty advertising products that show that the white woman is prettier than the skin that is not white. This is indirectly used as a standard of beauty by Women, 2) Women are said to be beautiful not because of their white skin, slender body, syug nose, or so on. But women are said to be beautiful when they have good personalities, positive thoughts, and psychic-spiritual dimensions, 3) There is a process of dynamics in the supermation representation of female body image. This research is important, because beauty advertising is indirectly used as a standard of beauty by women and its impact on body image, and it should be straightened out. In fact, beauty standards are not just white skin.Keywords:Â beauty products ads; white; semiotics Ronald Barthes's","PeriodicalId":184053,"journal":{"name":"Academica : Journal of Multidisciplinary Studies","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128374112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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