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Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Perusahaan Jasa Ekspedisi Krian) 服务价格与质量对客户满意度的影响(克里安探险服务案例研究)
Pub Date : 2021-06-08 DOI: 10.33752/bima.v3i3.293
Bayu Putra Setiawan, Agus Frianto
Customer satisfaction in using services or services is influenced by price. The appeal of products or services cannot be released from prices such as money, time, cognitive activity, behavioral efforts, value and pricing. Prices are often used as a value indicator if the price is linked to a perceived benefit on an item or service. The producers or sellers strive to fulfill their needs and wishes and provide maximum satisfaction to the consumer. Customer satisfaction in using services or services is influenced by the price and quality of service. This research is done with quantitative, Data used primary and secondary data, research samples as many as 30 subscribers, The study used multiple linear regression analyses. The testing technique in this study is validity and reliability test, while the data analysis technique uses classical assumption test (normality test, heteroskedastisity, Multicolonierity, autocorrelation, Linieritas), while hypothesis test is T test, F test and coefficient of determination.. The results showed that: (1) The price has significant effect on customer satisfaction at Jasa Ekspedisi Krian. (2) Service quality has significant effect on customer satisfaction Jasa Ekspedisi Krian  (3) The price and quality of service are simultaneously influential for customer satisfaction Jasa Ekspedisi Krian.Keyword: Price; Service Qualit; Customer Satisfaction
顾客使用服务或服务的满意度受价格的影响。产品或服务的吸引力不能脱离价格,如金钱、时间、认知活动、行为努力、价值和定价。如果价格与商品或服务的感知利益相关联,价格通常被用作价值指标。生产者或销售者努力满足他们的需要和愿望,并为消费者提供最大的满足。顾客在使用服务或服务时的满意度受到服务价格和质量的影响。本研究采用定量方法,资料采用一手资料和二手资料,研究样本多达30个订户,本研究采用多元线性回归分析。本研究的检验技术为效度和信度检验,数据分析技术采用经典假设检验(正态性检验、异方差检验、多种群性检验、自相关检验、利尼埃特检验),假设检验采用T检验、F检验和决定系数检验。结果表明:(1)价格对Jasa Ekspedisi Krian的顾客满意度有显著影响。(2)服务质量对顾客满意有显著影响(3)价格和服务质量对顾客满意同时有影响。关键词:价格;服务质量;客户满意度
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引用次数: 3
Pengaruh Brand Awareness dan Perceived Value Terhadap Kepuasan Pelanggan Pengguna Simpati (Studi Kasus Pada Pengunjung PT. Koperasi Telkomsel Cabang Jombang) 品牌意识和感知价值对同情用户满意度的影响(客户满意度研究)
Pub Date : 2021-03-02 DOI: 10.33752/bima.v3i2.354
Kholisa Tifany Ekaputri, Tri Sudarwanto
This study aims to determine the effect of brand awareness and perceived value oncustomer satisfaction of Simpati users. The method used in this research is quantitativeresearch methods. In this study data collection using a questionnaire and sampling asmany as 100 people who were visiting at PT. Telkomsel Cooperative Branch of Jombang.The results showed that: (1) Brand awareness has a partial effect on customersatisfaction of Simpati users, (2) Perceived value has a partial effect on customersatisfaction of Simpati users, (3) Brand awareness and perceived value have asimultaneous effect on customer satisfaction of Simpati users
本研究旨在探讨品牌认知和感知价值对Simpati用户满意度的影响。本研究采用的方法是定量研究方法。在本研究中,数据收集采用问卷调查和抽样多达100人访问PT电信公司合作分行钟邦。结果表明:(1)品牌意识对Simpati用户满意度有部分影响,(2)感知价值对Simpati用户满意度有部分影响,(3)品牌意识和感知价值对Simpati用户满意度有同步影响
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引用次数: 1
Pengaruh Komitmen Organisasi dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan PT. Rukun Bersama Sentosa Kediri 公民承诺和组织组织组织对公司雇员安全工作表现的影响
Pub Date : 2021-03-02 DOI: 10.33752/bima.v3i2.351
Melani Aprilia
Penelitian ini bertujuan untuk menganalisis pengaruh komitmen organisasi danorganizational citizenship behavior terhadap kinerja karyawan PT. Rukun BersamaSentosa Kediri. Penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian iniadalah seluruh karyawan PT. Rukun Bersama Sentosa Kediri. Sampel ditentukan dengansimple random sampling dan memperoleh 128 responden sebagai sampel. Hasilpenelitian menunjukkan bahwa: (1) Komitmen organisasi berpengaruh positif dansignifikan terhadap kinerja karyawan (2) Organizational citizenship behaviorberpengaruh positif dan signifikan terhadap kinerja karyawan (3) Komitmen organisasidan organizational citizenship behavior secara simultan berpengaruh positif dansignifikan terhadap kinerja karyawan.Karyawan
本研究旨在分析公民行为的承诺和组织组织对公司雇员绩效的影响。这是定量研究。这项研究的人口是PT.与Sentosa Kediri一起工作的所有员工。样本是用简单的随机抽样确定的,并获得128名受访者作为样本。研究结果表明,(1)组织承诺对员工表现产生积极而重要的影响(2)组织公民行为对员工表现产生积极和重要的影响(3)组织承诺和组织行为对员工表现产生积极和重要的影响。员工
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引用次数: 0
Pengaruh Budaya Organisasi dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Rukun Bersama Sentosa Kediri 组织文化和工作纪律对员工安全工作表现的影响
Pub Date : 2021-03-02 DOI: 10.33752/bima.v3i2.349
Nur Laily, Lik Anah
PT. Rukun Bersama Sentosa Kediri merupakann perusahaan yang bergerak pada bidangmakanan dan minuman ringan. Penelitian ini bertujuan untuk mengetahui pengaruhbudaya organisasi dan disiplin kerja terhadap kinerja karyawan pada PT. RukunBersama Sentosa Kediri. Metode yang digunakan pada penelitian ini adalah metodepenelitian kuantitatif dan menggunakan pendekatan kausal atau sebab akibat. Jumlahsampel sebanyak 128 karyawan menggunakan teknik simple random sampling. Teknikpengumpulan data menggunakan kuesioner yang telah di uji melalui uji kualitas data, ujiasumsi klasik dan analisis regresi linier berganda untuk menguji dan membuktikanhipotesis penelitian. Hasil penelitian menunjukkan bahwa (1) Budaya organisasiberpengaruh secara parsial terhadap kinerja karyawan pada PT. Rukun BersamaSentosa Kediri, (2) Disiplin kerja berpengaruh secara parsial terhadap kinerja karyawanpada PT. Rukun Bersama Sentosa Kediri, (3) Budaya organisasi dan disiplin kerjaberpengaruh secara simultan terhadap kinerja karyawan pada PT. Rukun BersamaSentosa Kediri.
PT.与Sentosa keself是一家在零食和软饮料上活动的公司。本研究旨在了解组织文化影响和工作纪律对公司员工表现的影响。本研究采用的方法是定量方法,采用因果关系方法。样本编号128名员工使用简单随机抽样技术。数据收集技术采用通过数据质量测试、古典假设和多元线性回归分析来检验和证明研究假设的问卷。organisasiberpengaruh文化研究结果表明,(1)部分地对员工绩效的PT .纪律BersamaSentosa Kediri和好,(2)部分地影响工作绩效karyawanpada PT .相处圣淘沙Kediri,(3)组织文化和纪律kerjaberpengaruh同时对员工绩效的PT BersamaSentosa Kediri和好。
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引用次数: 0
Pengaruh Kualitas Layanan dan Harga Terhadap Loyalitas Pelanggan di PT. POS Indonesia (Persero) Kantor Pos Jombang 服务质量和价格对印尼邮政(Persero)客户忠诚度的影响
Pub Date : 2021-03-02 DOI: 10.33752/bima.v3i2.223
Teguh Priyo Sudarmo, Tri Sudarwanto
Abstract   This research aims to investigate the influences of service quality and price toward the customers’ loyalty in PT. Pos Indonesia (Persero), which located in Jombang. The method used in this research is qualitative, by non-probability sampling technique, with 100 respondents. The results show: (1) Service quality in PT. Pos Indonesia (Persero) which located in Jombang had been applied well. However, it must be improve to be better for the next services, in order to create positive image of the company itself. (2) The prices in PT. Pos Indonesia (Persero) which located in Jombang had been applied well. However, the company must improve the effort to cultivate companys’ vission, mission, and goal to stabilize the fixed price. Company must establish such bonding to all customers by giving prizes to them. (3) Customers’ loyalty of PT. Pos Indonesia (Persero) which located in Jombang had been applied well. However, the company must pay greater attention to what customers’ need.   Keywords: Service quality, Price, Customers’ loyalty . Abstrak   Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan harga terhadap loyalitas pelanggan di Pt. Pos Indonesia (persero) kantor Pos Jombang. Metode yang digunakan pada penelitian ini adalah metode penelitian kualititatif dan menggunakan teknik Non probability sampling dengan jumlah 100 responden. Hasil penelitian menunjukkan bahwa: (1) Kualitas layanan pada PT. Pos Indonesia (Persero) Kantor Pos Jombang sudah diterapkan dengan baik. Namun, pelayanan perlu diberi yang lebih baik lagi dalam kualitas layanan untuk kepentingan perusahaan. (2) Harga pada PT. Pos Indonesia (Persero) Kantor Pos Jombang sudah diterapkan dengan baik. Namun, perusahaan perlu meningkatkan upaya dalam penanaman visi, misi, tujuan perusahaan untuk bisa menstabilkan tarif harga yang telah ditentukan. Perusahaan juga perlu mempererat ikatan dengan para pelanggan dengan cara memberikan hadiah pada pelanggan. (3) Loyalitas pelanggan PT. Pos Indonesia (Persero) Kantor Pos Jombang sudah diterapkan dengan baik. Namun, perusahaan perlu lebih memperhatikan pelanggan dengan apa yang dibutuhkan pelanggan.   Kata kunci: Kualitas Layanan, Harga, Loyalitas Pelanggan
摘要本研究旨在探讨服务质量和价格对印尼邮政公司(Persero)顾客忠诚度的影响。本研究使用的方法是定性的,采用非概率抽样技术,有100名受访者。结果表明:(1)位于中环的PT. Pos Indonesia (Persero)的服务质量得到了很好的应用。但是,为了给公司自身树立一个积极的形象,它必须在接下来的服务中做得更好。(2)位于Jombang的PT. Pos Indonesia (Persero)的价格得到了很好的应用。然而,公司必须加强努力,培养公司的愿景,使命和目标,以稳定固定价格。公司必须通过奖励的方式与所有客户建立这种联系。(3)位于Jombang的PT. Pos Indonesia (Persero)的客户忠诚度得到了很好的应用。然而,公司必须更加关注客户的需求。关键词:服务质量,价格,顾客忠诚度。【摘要】Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan harga terhadap loyalitas pelanggan di Pt. Pos Indonesia (persero) kantor Pos Jombang。非概率抽样抽样丹根县100名回答者。Hasil penelitian menunjukkan bahwa:(1) Kualitas layanan pada PT. Pos Indonesia (Persero) Kantor Pos Jombang sudah diiterapkan dengan baik。Namun, pelayanan perlu diberi yang lebih baik lagi dalam kualitas layanan untuk keingingan perushaan。(2) Harga pada PT. Pos Indonesia (Persero) Kantor Pos Jombang sudah diiterapkan dengan baik。Namun, perusahaan perlu meningkatkan upaya dalam penanaman访问,misi, tujuan perusahaan untuk bisa menstabilkan关税,harga yang telah ditentukan。Perusahaan juga perlu成员ikatan dengan para pelangan dengan cara成员hadiah pada pelangan。(3) Loyalitas pelanggan PT. Pos Indonesia (Persero) Kantor Pos Jombang sudah diiterapkan dengan baik。Namun, perusahaan perlu lebih, perperhatikan pelanggan dengan apa yang dibutuhkan pelanggan。Kata kunci: Kualitas Layanan, Harga, Loyalitas Pelanggan
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引用次数: 0
Pengaruh Brand Image dan Promosi Gojek Terhadap Keputusan Pengguna Jasa Transportasi Berbasis Online (Studi Pada Mahasiswa Fakultas Ekonomi di Universitas Hasyim Asy’ari Tebuireng Jombang) 品牌形象和Gojek对基于在线交通服务用户决策的影响
Pub Date : 2021-03-02 DOI: 10.33752/bima.v3i2.205
Achmad Septigo
This study aims to determine the brand image and promotion of the decision of users of online-based transportation service studies in the students of the faculty of Economics, Tebuireng Jombang. The Method used in this research is quantitative research methods and uses purposive sampling technique. This study uses a sample of 100 people who have made decisions on the use of Gojek Services. This studiy uses multiple linear regression analysis. The testing technique in this study is the validity and reability test, while the data analiysis technique uses the classic assumption test (normality test, heteroscedasticity, multicollinearity, autocorrelation,linearity), while the hypothesis test is the t test, F test and coefficient of determination. The Results showed that brand image and promotion influence user decision.
本研究的目的在于确定线上交通服务使用者决策之品牌形象与提升,以德布连大学经济学院学生为研究对象。本研究采用的方法是定量研究方法,并采用有目的的抽样技术。这项研究使用了100名已经决定使用Gojek服务的人作为样本。本研究采用多元线性回归分析。本研究的检验技术为效度和信度检验,数据分析技术采用经典假设检验(正态性检验、异方差检验、多重共线性、自相关、线性),假设检验采用t检验、F检验和决定系数。结果表明,品牌形象和促销活动影响用户决策。
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引用次数: 0
PengaruhBrand Image, Kualitas Produk Dan Harga Terhadap Minat Beli Produk Oriflame (Studi Kasus Pada Mahasiswa di Universitas Hasyim Asy’ari Jombang) 品牌形象、产品质量与价格
Pub Date : 2021-03-02 DOI: 10.33752/bima.v3i2.220
Cici Suasti Ningsih, Lik Anah
This study aims to determine the effect of brand image, product quality and price on buying interest in Oriflame products (case study of students at Hasyim Asyari University, Jombang). The background of this research is a decrease in the level of sales in various types of products owned by Oriflame products. With various types of cosmetics offered, domestic and foreign products. The independent variable in this study is brand image, quality of product and price while the independent variable is buying interest. The method used in this research is quantitative and uses associative research methods. The number of samples as many as 100 people using purposive sampling techniques. The technique of collecting data uses a questionnaire in order to guarantee validity and reliability. The hypothesis will be issued using multiple regression analysis and the results of this study indicate that Brand Image has a significant effect on the purchase interest of Oriflame products, the quality of the product is significant on the purchase interest of Oriflame products and the price has a significant effect on the purchase interest of Oriflame products. Keywords: Brand Image, Quality of product and Price
本研究旨在确定品牌形象、产品质量和价格对欧瑞莲产品购买兴趣的影响(以中邦Hasyim Asyari大学的学生为例)。本研究的背景是欧瑞莲旗下各类产品的销售水平下降。备有各类化妆品,国内外产品。本研究的自变量为品牌形象、产品质量和价格,自变量为购买兴趣。本研究采用的方法是定量的,并采用了关联研究方法。样本数量多达100人,采用有目的抽样技术。为了保证数据的效度和信度,数据收集技术采用问卷调查的方式。假设将采用多元回归分析,本研究的结果表明,品牌形象对欧瑞莲产品的购买兴趣有显著影响,产品质量对欧瑞莲产品的购买兴趣有显著影响,价格对欧瑞莲产品的购买兴趣有显著影响。关键词:品牌形象,产品质量,价格
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引用次数: 3
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Pegawai di Perusahaan Daerah Air Minum Tirta Kencana Kabupaten Jombang 工作环境和工作纪律对Jombang地区Tirta Kencana地区员工绩效的影响
Pub Date : 2021-03-02 DOI: 10.33752/bima.v3i2.353
Yiyin Mardiana Puspitasari, Lilis Sugi Rahayu Ningsih
The goals on the observation where examine any impact between works environment anddisciplin toward employesed performances of this company on Tirta Kencana RegionalWater Supply in Jombang Regency. This used quantitative research methods and causalapproach. The number off samples was 54 employees and was using questionnaire asdata collectionss techniques. Hipothesis have influenced simultaneous have influencedsimultaneous and causal approach, determination coefficiens test (r) of multiple linearsregrestion analysys. The result in observation of shown up that : Working environmentand working disciplin have influenced simultaneous toward employees performance inthe company of Tirta Kencana Regional Water Supply in Jombang Regency
观察的目标是检查工作环境和纪律对该公司在中邦县Tirta Kencana地区供水的员工绩效的任何影响。本研究采用了定量研究方法和因果分析方法。样本数量为54名员工,使用问卷调查作为数据收集技术。假设有影响同时有影响同时有因果关系的方法,多元线性回归分析的决定系数检验(r)。观察结果表明:工作环境和工作纪律对中邦县Tirta Kencana地区供水公司员工绩效的影响是同步的
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引用次数: 1
Pengaruh Gaya Hidup dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Onlineshop Pusathijabsyaree Surabaya) 生活方式和价格对购买决策的影响(网球场案例研究泗水)
Pub Date : 2021-03-02 DOI: 10.33752/bima.v3i2.230
Mariatus Sakdiyah
This study aims to determine what things should be improved and improved in targeting potential customer segments in terms of lifestyle which is then adjusted to the price at Pusathijabsyaree online shop surabaya. This research is a quantitative research with the method used is the associative method. The data obtained were obtained from distributing questionnaires to 98 respondents from online customers of Pusathijabsyaree online shop Surabaya by using saturated samples. The results of this study indicate that the lifestyle variable (X1) has no influence on the decision (Y) of purchasing at the online shop Pusathijabsyaree Surabaya. While the price variable (X2) has an influence on purchasing decisions (Y) at the online shop Pusathijabsyaree Surabaya. However, lifestyle variables (X1) and price (X2) together have an influence on purchasing decisions (Y) at the online shop Pusathijabsyaree Surabaya.
本研究旨在确定在生活方式方面针对潜在客户群应该改进和改进的地方,然后调整到Pusathijabsyaree在线商店surabaya的价格。本研究为定量研究,采用的方法为联想法。所获得的数据是通过使用饱和样本对Pusathijabsyaree网店Surabaya的98名在线顾客发放问卷获得的。本研究结果表明,生活方式变量(X1)对网购Pusathijabsyaree Surabaya的购买决策(Y)没有影响。而价格变量(X2)对网上商店Pusathijabsyaree Surabaya的购买决策(Y)有影响。然而,生活方式变量(X1)和价格变量(X2)共同影响在线商店Pusathijabsyaree Surabaya的购买决策(Y)。
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引用次数: 3
Pengaruh Motivasi Kerja dan Komitmen Organisasi Terhadap Kinerja Karyawan PT. BPR Syariah Lantabur Tebuireng di Jombang 组织工作动机和组织对伊斯兰教蓝邦员工绩效的承诺的影响
Pub Date : 2021-03-02 DOI: 10.33752/bima.v3i2.236
W. Lestari, Mahfudiyanto Mahfudiyanto
Good employee performance must be maintained to complete duties and responsibilities for the creation of company goals, where work motivation and organizational commitment are the driving force. This research uses quantitative research and causal types. The population of this research is all employees of PT. BPRS Lantabur Tebuireng in the Jombang area. The tests used are: hypothesis test, classic assumption test, R2 test and multiple linear regression analysis. The results showed that: 1) work motivation partially has no effect on employee performance, resulting in a probability value of 0.143. 2) organizational commitment partially affects employee performance, resulting in a probability value of 0.00. 3). Meanwhile, work motivation and organizational commitment have a simultaneous effect on employee performance, with a probability value of 0.00.
必须保持良好的员工绩效,以完成公司目标的职责和责任,其中工作动机和组织承诺是驱动力。本研究采用定量研究和因果类型。本研究的研究对象为中邦地区PT. BPRS Lantabur tebuilding的所有员工。采用的检验方法有:假设检验、经典假设检验、R2检验和多元线性回归分析。结果表明:1)工作动机对员工绩效没有部分影响,概率值为0.143。2)组织承诺部分影响员工绩效,概率值为0.00。3)同时,工作动机和组织承诺对员工绩效的影响是同步的,概率值为0.00。
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引用次数: 0
期刊
BIMA : Journal of Business and Innovation Management
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