Pub Date : 2014-08-05DOI: 10.1504/IJSEI.2014.064108
B. Jakada, Musa Gambo Kasuwar Kuka
The importance of developing and maintaining enduring relationships with customers of service businesses is generally accepted in the marketing literature. A key challenge for marketers, therefore, is to formulate and implement marketing programmes that will produce important relationship marketing outcomes. The main purpose of this paper is to examine the impact of relationship marketing strategy on customer loyalty in the service industry. It is a theoretical paper which reviews different literature on some key constructs of relationship marketing that shape customer loyalty such as trust, commitment, communication, service quality and conflict handling. The review reveals that the aforementioned variables have a significant effect on customer loyalty. Thus, it is concluded that customer loyalty can be created, reinforced and retained by marketing plans aimed at building trust, demonstrating commitment to service quality and delivery, communicating with customers in a timely, reliable and proactive fashion, and handling conflict efficiently. Therefore, companies and strategists aiming to nurture loyal customers should pay close attention to issues of trust, commitment, communication and conflict handling among other things.
{"title":"Relationship marketing and its impact on customer loyalty in service industry","authors":"B. Jakada, Musa Gambo Kasuwar Kuka","doi":"10.1504/IJSEI.2014.064108","DOIUrl":"https://doi.org/10.1504/IJSEI.2014.064108","url":null,"abstract":"The importance of developing and maintaining enduring relationships with customers of service businesses is generally accepted in the marketing literature. A key challenge for marketers, therefore, is to formulate and implement marketing programmes that will produce important relationship marketing outcomes. The main purpose of this paper is to examine the impact of relationship marketing strategy on customer loyalty in the service industry. It is a theoretical paper which reviews different literature on some key constructs of relationship marketing that shape customer loyalty such as trust, commitment, communication, service quality and conflict handling. The review reveals that the aforementioned variables have a significant effect on customer loyalty. Thus, it is concluded that customer loyalty can be created, reinforced and retained by marketing plans aimed at building trust, demonstrating commitment to service quality and delivery, communicating with customers in a timely, reliable and proactive fashion, and handling conflict efficiently. Therefore, companies and strategists aiming to nurture loyal customers should pay close attention to issues of trust, commitment, communication and conflict handling among other things.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114789822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-05DOI: 10.1504/IJSEI.2014.064106
M. Nandan, M. London, T. Blum
The rapidly changing global environment for community practice social workers (CPSWs) has challenged these practitioners to devise innovative intervention strategies. Some practitioners are utilising community organising, community planning, community development and policy practice intervention strategies simultaneously to create sustainable changes and are unwittingly, or purposefully, acting as social entrepreneurs. This article delineates similarities between community practice social work and social entrepreneurship – orientation and behaviours – and introduces the concept of community practice social entrepreneurship (CPSE). The authors propose interdisciplinary venues to teach graduate students in social work and in other disciplines skills for practicing as community practice social entrepreneurs.
{"title":"Community practice social entrepreneurship: an interdisciplinary approach to graduate education","authors":"M. Nandan, M. London, T. Blum","doi":"10.1504/IJSEI.2014.064106","DOIUrl":"https://doi.org/10.1504/IJSEI.2014.064106","url":null,"abstract":"The rapidly changing global environment for community practice social workers (CPSWs) has challenged these practitioners to devise innovative intervention strategies. Some practitioners are utilising community organising, community planning, community development and policy practice intervention strategies simultaneously to create sustainable changes and are unwittingly, or purposefully, acting as social entrepreneurs. This article delineates similarities between community practice social work and social entrepreneurship – orientation and behaviours – and introduces the concept of community practice social entrepreneurship (CPSE). The authors propose interdisciplinary venues to teach graduate students in social work and in other disciplines skills for practicing as community practice social entrepreneurs.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123523639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-05DOI: 10.1504/IJSEI.2014.064102
K. Nolan
Coral reefs and their associated ecosystems such as mangroves and seagrass beds are in crisis the world over. They provide billions of dollars of ecosystem services that include fish for human food, protection from hurricane damage, and livelihoods from ecotourists that enjoy snorkelling and/or scuba diving on the coral reefs and in the mangroves. There are measures that people can take that will ensure the survival of these precious ecosystems, which will enhance the quality of not just aquatic life, but of human life as well.
{"title":"Improving socio-economic stability and natural sustainability of coral reef ecosystems through mitigation, ecotourism and education","authors":"K. Nolan","doi":"10.1504/IJSEI.2014.064102","DOIUrl":"https://doi.org/10.1504/IJSEI.2014.064102","url":null,"abstract":"Coral reefs and their associated ecosystems such as mangroves and seagrass beds are in crisis the world over. They provide billions of dollars of ecosystem services that include fish for human food, protection from hurricane damage, and livelihoods from ecotourists that enjoy snorkelling and/or scuba diving on the coral reefs and in the mangroves. There are measures that people can take that will ensure the survival of these precious ecosystems, which will enhance the quality of not just aquatic life, but of human life as well.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127770602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-08-05DOI: 10.1504/IJSEI.2014.064095
M. London, Steven Dell’Amore, Mallory Rothstein, Katie Stockhammer-DeSimone
This study examined the characteristics of social entrepreneurship initiatives that were recognised by major foundations and media for their accomplishments, and it explored relationships between these characteristics and outcomes. Organisational theory-based hypotheses predicted that more experienced entrepreneurs and more severe problems will produce more innovative methods and generate more socially favourable outcomes. The sample consisted of the 121 social entrepreneurship initiatives. Older initiatives addressed more severe problems and had more favourable outcomes. Initiatives that were more innovative were more complex and had greater impact. Women were founders of older enterprises and produced greater impact. Problem severity and using new methods and technologies were related to more positive impact, especially for women founders. The results are discussed in terms of understanding factors that contribute to an initiative reaching the stage of world-wide recognition and the need for research to understand processes that contribute to innovative solutions and positive outcomes.
{"title":"Relationships between founder background, issue severity, and innovation in social entrepreneurship initiatives","authors":"M. London, Steven Dell’Amore, Mallory Rothstein, Katie Stockhammer-DeSimone","doi":"10.1504/IJSEI.2014.064095","DOIUrl":"https://doi.org/10.1504/IJSEI.2014.064095","url":null,"abstract":"This study examined the characteristics of social entrepreneurship initiatives that were recognised by major foundations and media for their accomplishments, and it explored relationships between these characteristics and outcomes. Organisational theory-based hypotheses predicted that more experienced entrepreneurs and more severe problems will produce more innovative methods and generate more socially favourable outcomes. The sample consisted of the 121 social entrepreneurship initiatives. Older initiatives addressed more severe problems and had more favourable outcomes. Initiatives that were more innovative were more complex and had greater impact. Women were founders of older enterprises and produced greater impact. Problem severity and using new methods and technologies were related to more positive impact, especially for women founders. The results are discussed in terms of understanding factors that contribute to an initiative reaching the stage of world-wide recognition and the need for research to understand processes that contribute to innovative solutions and positive outcomes.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"26 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116375940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-11DOI: 10.1504/IJSEI.2013.058224
Donard Games, G. Soutar, J. Sneddon
The purpose of this paper is to examine personal values and entrepreneurship in a Muslim society. Some insights are taken from Minangkabau entrepreneurs who come from a devoted Muslim society in Indonesia. They are migrant entrepreneurs who go to new environments which offer intense business competition. This represents a huge challenge for them. The present study used individual interviews of a sample of 15 Minangkabau entrepreneurs. Four themes have been identified from the interviews and they indicate that most of the interviewees see Islam and Minangkabau culture as providing the stimulus for becoming entrepreneurs. They do however encounter difficulty in achieving a balance between individualism and collectivism in their current situations. The paper highlights the uneasiness of entrepreneurs within a Muslim society seeking to maintain their own values without these inhibiting organisational innovations. To the authors’ knowledge this is the first study which addresses the importance of values among Minangkabau entrepreneurs in dealing with a new emerging and dynamic market (Indonesia). The present study has also identified some problems in implementing innovation among Minangkabau entrepreneurs within the context of both Minangkabau and Muslim values.
{"title":"Entrepreneurship, values, and Muslim values: some insights from Minangkabau entrepreneurs","authors":"Donard Games, G. Soutar, J. Sneddon","doi":"10.1504/IJSEI.2013.058224","DOIUrl":"https://doi.org/10.1504/IJSEI.2013.058224","url":null,"abstract":"The purpose of this paper is to examine personal values and entrepreneurship in a Muslim society. Some insights are taken from Minangkabau entrepreneurs who come from a devoted Muslim society in Indonesia. They are migrant entrepreneurs who go to new environments which offer intense business competition. This represents a huge challenge for them. The present study used individual interviews of a sample of 15 Minangkabau entrepreneurs. Four themes have been identified from the interviews and they indicate that most of the interviewees see Islam and Minangkabau culture as providing the stimulus for becoming entrepreneurs. They do however encounter difficulty in achieving a balance between individualism and collectivism in their current situations. The paper highlights the uneasiness of entrepreneurs within a Muslim society seeking to maintain their own values without these inhibiting organisational innovations. To the authors’ knowledge this is the first study which addresses the importance of values among Minangkabau entrepreneurs in dealing with a new emerging and dynamic market (Indonesia). The present study has also identified some problems in implementing innovation among Minangkabau entrepreneurs within the context of both Minangkabau and Muslim values.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115365092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-11DOI: 10.1504/IJSEI.2013.058223
Abderrezak Bensalah
This paper aims to show the importance of marketing ethics and its efficient role in achieving a high level of consumer loyalty. The concepts of this subject were studied within a theoretical framework through presenting the meaning of concepts then searching the relationship between them. The findings reveal that marketing ethics can make consumer loyal through satisfaction, trustworthiness, relationship with partner, and image of the brand. That is what may be realised by adhering to the ethical rules.
{"title":"Marketing between goals realisation and ethics adherence: a consumer loyalty approach","authors":"Abderrezak Bensalah","doi":"10.1504/IJSEI.2013.058223","DOIUrl":"https://doi.org/10.1504/IJSEI.2013.058223","url":null,"abstract":"This paper aims to show the importance of marketing ethics and its efficient role in achieving a high level of consumer loyalty. The concepts of this subject were studied within a theoretical framework through presenting the meaning of concepts then searching the relationship between them. The findings reveal that marketing ethics can make consumer loyal through satisfaction, trustworthiness, relationship with partner, and image of the brand. That is what may be realised by adhering to the ethical rules.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"253 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132760248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-11DOI: 10.1504/IJSEI.2013.058225
N. Noor
This paper looks at the idea of tribes and how this marketing concept has not been alien to the very success of Islam itself. It concludes by suggesting ways different groups in society can move forward and solve some of our most pressing challenges today.
{"title":"The concept of tribes in marketing and Islam","authors":"N. Noor","doi":"10.1504/IJSEI.2013.058225","DOIUrl":"https://doi.org/10.1504/IJSEI.2013.058225","url":null,"abstract":"This paper looks at the idea of tribes and how this marketing concept has not been alien to the very success of Islam itself. It concludes by suggesting ways different groups in society can move forward and solve some of our most pressing challenges today.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114147345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-11DOI: 10.1504/IJSEI.2013.058221
P. Koku, Selen Savas
The purpose of this study is to examine the concept of corporate social responsibility (CSR) and how it can inform research agenda in Islamic marketing using the tenets of the Qur’an. The study conducts an extensive review of the literature on corporate social responsibility, published works on the Qur’an and other Islamic teachings and suggests a means to enrich scholarship in Islamic marketing. The study finds a significant overlap between the principles of CSR and the teachings of Islam and suggests a means through which Islamic marketing could leverage this commonality. Even though this is a purely theoretical paper, it nonetheless makes a valid contribution. The study seeks to contribute to the theoretical foundation of Islamic marketing.
{"title":"Corporate social responsibility and Islamic marketing: some basic lessons","authors":"P. Koku, Selen Savas","doi":"10.1504/IJSEI.2013.058221","DOIUrl":"https://doi.org/10.1504/IJSEI.2013.058221","url":null,"abstract":"The purpose of this study is to examine the concept of corporate social responsibility (CSR) and how it can inform research agenda in Islamic marketing using the tenets of the Qur’an. The study conducts an extensive review of the literature on corporate social responsibility, published works on the Qur’an and other Islamic teachings and suggests a means to enrich scholarship in Islamic marketing. The study finds a significant overlap between the principles of CSR and the teachings of Islam and suggests a means through which Islamic marketing could leverage this commonality. Even though this is a purely theoretical paper, it nonetheless makes a valid contribution. The study seeks to contribute to the theoretical foundation of Islamic marketing.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122575262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-11DOI: 10.1504/IJSEI.2013.058218
M. Aluchna
The growing global awareness of environmental damage and social problems is reshaping the corporate practices in terms of strategy, governance structure, motivation systems and adopted policies. As companies differ significantly in terms of response to these challenges, researchers attempt to trace and understand their decisions leading to engagement in socially responsible initiatives and environmentally friendly solutions. This paper focuses on the characteristics of companies included in the RESPECT index introduced on the Warsaw Stock Exchange which covers companies characterised with the high standards of sustainability and social responsibility. The goal of the paper is to trace the RESPECT companies’ board characteristics. The research results confirm the convergence of CSR and corporate governance as companies included in the RESPECT index reveal stronger independent directors presence on board and more frequent formation of specialised board committees.
{"title":"Socially responsible boards: the evidence from RESPECT index companies","authors":"M. Aluchna","doi":"10.1504/IJSEI.2013.058218","DOIUrl":"https://doi.org/10.1504/IJSEI.2013.058218","url":null,"abstract":"The growing global awareness of environmental damage and social problems is reshaping the corporate practices in terms of strategy, governance structure, motivation systems and adopted policies. As companies differ significantly in terms of response to these challenges, researchers attempt to trace and understand their decisions leading to engagement in socially responsible initiatives and environmentally friendly solutions. This paper focuses on the characteristics of companies included in the RESPECT index introduced on the Warsaw Stock Exchange which covers companies characterised with the high standards of sustainability and social responsibility. The goal of the paper is to trace the RESPECT companies’ board characteristics. The research results confirm the convergence of CSR and corporate governance as companies included in the RESPECT index reveal stronger independent directors presence on board and more frequent formation of specialised board committees.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133936190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-11DOI: 10.1504/IJSEI.2013.058215
G. Muruganantham
The purpose of this paper is to provide an insight on the Indian consumer dynamics on green products by assessing the factors leading to consumers’ attitude towards green products, and its effect on their purchase intention. This study has used a structured questionnaire that measures the following aspects: respondents’ awareness about green products, factors influencing the formation of respondents’ attitude towards green products and purchase intention. The collected data was analysed through AMOS 16 version for structural equation modelling. The study results show that psychological attributes and brand name positively influences the consumer attitude towards green products purchase. The study has led to a number of implications for successful marketing and advertising of green brands in India. Both researchers and practitioners would be benefited from this research finding. This research provides an extended scope for product specific studies and post purchase behaviour of select green products.
{"title":"Indian consumers attitude towards green products","authors":"G. Muruganantham","doi":"10.1504/IJSEI.2013.058215","DOIUrl":"https://doi.org/10.1504/IJSEI.2013.058215","url":null,"abstract":"The purpose of this paper is to provide an insight on the Indian consumer dynamics on green products by assessing the factors leading to consumers’ attitude towards green products, and its effect on their purchase intention. This study has used a structured questionnaire that measures the following aspects: respondents’ awareness about green products, factors influencing the formation of respondents’ attitude towards green products and purchase intention. The collected data was analysed through AMOS 16 version for structural equation modelling. The study results show that psychological attributes and brand name positively influences the consumer attitude towards green products purchase. The study has led to a number of implications for successful marketing and advertising of green brands in India. Both researchers and practitioners would be benefited from this research finding. This research provides an extended scope for product specific studies and post purchase behaviour of select green products.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133898126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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