Pub Date : 2015-12-14DOI: 10.1504/IJSEI.2015.073540
M. Lindberg, L. Forsberg, Helena Karlberg
In the light of the narrow focus in Western innovation policies and theories - mainly prioritising men-dominated and symbolically masculine spheres - the need for increased inclusiveness in innovation regarding social aspects such as gender has been stressed. In order to expand the existing body of knowledge on innovation and to inform the design of more inclusive innovation policies, this article elaborates 'gendered social innovation' as a theoretical lens for scientific analysis of innovative transformation of gendered structures in organisations and society. This is attained by a conceptual study, merging key elements from three sub-fields of innovation studies: inclusive innovation, social innovation and gendered innovation. The proposed elaboration of gendered social innovation encompasses the identification of unsolved societal challenges of gender inequality and unmet needs among women or men as underrepresented or disadvantaged groups in various areas, motivating the development of new solutions by inclusive innovation processes.
{"title":"Gendered social innovation - a theoretical lens for analysing structural transformation in organisations and society","authors":"M. Lindberg, L. Forsberg, Helena Karlberg","doi":"10.1504/IJSEI.2015.073540","DOIUrl":"https://doi.org/10.1504/IJSEI.2015.073540","url":null,"abstract":"In the light of the narrow focus in Western innovation policies and theories - mainly prioritising men-dominated and symbolically masculine spheres - the need for increased inclusiveness in innovation regarding social aspects such as gender has been stressed. In order to expand the existing body of knowledge on innovation and to inform the design of more inclusive innovation policies, this article elaborates 'gendered social innovation' as a theoretical lens for scientific analysis of innovative transformation of gendered structures in organisations and society. This is attained by a conceptual study, merging key elements from three sub-fields of innovation studies: inclusive innovation, social innovation and gendered innovation. The proposed elaboration of gendered social innovation encompasses the identification of unsolved societal challenges of gender inequality and unmet needs among women or men as underrepresented or disadvantaged groups in various areas, motivating the development of new solutions by inclusive innovation processes.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114206465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-12-14DOI: 10.1504/ijsei.2015.073537
John S. Gonas, Catherine Loes
Social enterprises often seek to provide their stakeholders with economic, social, and environmental benefits. We find that developing and sustaining a social enterprise can challenge profitability in a competitive, profit-maximising marketplace. Much of the public and non-profit economic literature questions the ability of a social enterprise, with a primary emphasis on providing a social or environmental good over maximising profit, to sustain a competitive position in a commercial marketplace. For the past five years, we have conceived, developed, and implemented a social entrepreneurial venture with an aim of sustaining profitability. Spring Back Recycling is a service-oriented social enterprise that provides transitional employment, a sustainable source of revenue and earned income, and an operational enterprise that diverts millions of pounds of solid waste. Spring Back's distinctive business model and value proposition have not only achieved sustainable profitability, but have also been able to differentiate the enterprise from traditional, profit-maximising solid waste management firms.
社会企业通常寻求为其利益相关者提供经济、社会和环境效益。我们发现，在竞争激烈、追求利润最大化的市场中，发展和维持社会企业的盈利能力可能会受到挑战。许多公共和非营利经济文献都质疑社会企业在商业市场中维持竞争地位的能力，因为社会企业的主要重点是提供社会或环境利益，而不是最大化利润。在过去的五年里，我们构思、发展并实施了一个社会企业，目标是保持盈利能力。Spring Back Recycling是一家提供过渡性就业的服务型社会企业，是一个可持续的收入和劳动收入来源，是一个转化数百万磅固体废物的经营性企业。Spring Back独特的商业模式和价值主张不仅实现了可持续的盈利能力，而且能够将企业与传统的利润最大化的固体废物管理公司区分开来。
{"title":"Can a social enterprise sustain operational efficiency and profitability in an open market? The case of Spring Back Recycling","authors":"John S. Gonas, Catherine Loes","doi":"10.1504/ijsei.2015.073537","DOIUrl":"https://doi.org/10.1504/ijsei.2015.073537","url":null,"abstract":"Social enterprises often seek to provide their stakeholders with economic, social, and environmental benefits. We find that developing and sustaining a social enterprise can challenge profitability in a competitive, profit-maximising marketplace. Much of the public and non-profit economic literature questions the ability of a social enterprise, with a primary emphasis on providing a social or environmental good over maximising profit, to sustain a competitive position in a commercial marketplace. For the past five years, we have conceived, developed, and implemented a social entrepreneurial venture with an aim of sustaining profitability. Spring Back Recycling is a service-oriented social enterprise that provides transitional employment, a sustainable source of revenue and earned income, and an operational enterprise that diverts millions of pounds of solid waste. Spring Back's distinctive business model and value proposition have not only achieved sustainable profitability, but have also been able to differentiate the enterprise from traditional, profit-maximising solid waste management firms.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":" 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113949374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-19DOI: 10.1504/ijsei.2015.072530
Daniel Pustay, Khanjan Mehta, P. Munyua
In spite of being the leading cause of death in the world, non-communicable diseases (NCDs) like cardiovascular diseases, diabetes, cancers and chronic respiratory diseases receive a small share of global health funding. Developing nations, with fledgling health systems reliant on external funding, are ill-equipped to face the rapid onslaught of NCDs alongside communicable diseases like HIV, Malaria and Tuberculosis. Innovative, practical and sustainable solutions that encompass policy, organisational, technological and business-oriented interventions are needed to address current inefficiencies and tackle the growing incidence of NCDs. This article examines the current support for NCD prevention and treatment programs in low and middle income countries, and profiles strategies to employ in the fight against NCDs. With supporting data from third-party health sector reports, international health metrics tracking, government and organisation reports, journal articles, news articles and first-hand experiences, this article examines the conventional models of support and benefits of private sector solutions.
{"title":"Strategies to support non-communicable disease interventions","authors":"Daniel Pustay, Khanjan Mehta, P. Munyua","doi":"10.1504/ijsei.2015.072530","DOIUrl":"https://doi.org/10.1504/ijsei.2015.072530","url":null,"abstract":"In spite of being the leading cause of death in the world, non-communicable diseases (NCDs) like cardiovascular diseases, diabetes, cancers and chronic respiratory diseases receive a small share of global health funding. Developing nations, with fledgling health systems reliant on external funding, are ill-equipped to face the rapid onslaught of NCDs alongside communicable diseases like HIV, Malaria and Tuberculosis. Innovative, practical and sustainable solutions that encompass policy, organisational, technological and business-oriented interventions are needed to address current inefficiencies and tackle the growing incidence of NCDs. This article examines the current support for NCD prevention and treatment programs in low and middle income countries, and profiles strategies to employ in the fight against NCDs. With supporting data from third-party health sector reports, international health metrics tracking, government and organisation reports, journal articles, news articles and first-hand experiences, this article examines the conventional models of support and benefits of private sector solutions.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127488214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-19DOI: 10.1504/ijsei.2015.072536
Niranjan Chipalkatti, Meenakshi Rishi
India is the world's third largest emitter of climate-changing gases after the USA and China. Rapid economic growth and consumption are driving up production of planet-warming carbon dioxide yet India remains home to one-fifth of the worlds poor. Can India sustain its economic growth in order to alleviate poverty while maintaining a low carbon intensity economy? To answer this, we examine the environment-income relationship in the context of the environmental Kuznets curve (EKC). We break down the CO2 emissions variable into energy use and carbon intensity and examine the impact of factors such as population density, urbanisation, openness of the economy, and FDI. Results suggest that India is on the upward sloping portion of the EKC with a turning point of $25,708 per capita. Findings indicate rising growth rates are significantly associated with increased energy use. But energy use is not a significant determinant of growth in the economy.
{"title":"Sustainable development in India: balancing poverty alleviation, economic growth and reduced carbon emissions","authors":"Niranjan Chipalkatti, Meenakshi Rishi","doi":"10.1504/ijsei.2015.072536","DOIUrl":"https://doi.org/10.1504/ijsei.2015.072536","url":null,"abstract":"India is the world's third largest emitter of climate-changing gases after the USA and China. Rapid economic growth and consumption are driving up production of planet-warming carbon dioxide yet India remains home to one-fifth of the worlds poor. Can India sustain its economic growth in order to alleviate poverty while maintaining a low carbon intensity economy? To answer this, we examine the environment-income relationship in the context of the environmental Kuznets curve (EKC). We break down the CO2 emissions variable into energy use and carbon intensity and examine the impact of factors such as population density, urbanisation, openness of the economy, and FDI. Results suggest that India is on the upward sloping portion of the EKC with a turning point of $25,708 per capita. Findings indicate rising growth rates are significantly associated with increased energy use. But energy use is not a significant determinant of growth in the economy.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131962352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-19DOI: 10.1504/ijsei.2015.072526
Michael Wirtz, Christine Volkmann
Social business is a concept founded by Grameen Bank founder and Nobel Prize Laureate Muhammad Yunus. It encompasses the use of business methods in order to solve social problems. A core business of this field is microfinancing which traditionally focuses on the empowerment of women, making them small business entrepreneurs. We present three organisations dedicated to the special concept of social business and use qualitative data in order to find out where they differ in their methods of providing microloans. Our findings are that all organisations use both group elements and individual elements of loan provision models. Our paper provides an insight into what is special about the different models of social business microfinance.
{"title":"Social business microfinance - different models to empower women","authors":"Michael Wirtz, Christine Volkmann","doi":"10.1504/ijsei.2015.072526","DOIUrl":"https://doi.org/10.1504/ijsei.2015.072526","url":null,"abstract":"Social business is a concept founded by Grameen Bank founder and Nobel Prize Laureate Muhammad Yunus. It encompasses the use of business methods in order to solve social problems. A core business of this field is microfinancing which traditionally focuses on the empowerment of women, making them small business entrepreneurs. We present three organisations dedicated to the special concept of social business and use qualitative data in order to find out where they differ in their methods of providing microloans. Our findings are that all organisations use both group elements and individual elements of loan provision models. Our paper provides an insight into what is special about the different models of social business microfinance.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126170008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-19DOI: 10.1504/ijsei.2015.072531
H. Douglas
Many scholars consider social entrepreneurship to be a special form of entrepreneurial practice; however, a review of the literature reveals practitioners consider their work to be more of a civil society activity than an entrepreneurial business. This suggests social entrepreneurship education should concentrate on incorporating knowledge of civil society and understandings of theories such as social justice, social identity and social movements. A productive approach to education in this field is to incorporate experiential learning in which students engage actively with social entrepreneurship startup or operation. Assessment involves the student comparing theory with the events that occurred in practice. This paper offers guidance for any university that is considering offering social entrepreneurship education. It also provides an overview of this complex practice that will be helpful for policy makers and commercial firms interested in social business.
{"title":"Designing social entrepreneurship education","authors":"H. Douglas","doi":"10.1504/ijsei.2015.072531","DOIUrl":"https://doi.org/10.1504/ijsei.2015.072531","url":null,"abstract":"Many scholars consider social entrepreneurship to be a special form of entrepreneurial practice; however, a review of the literature reveals practitioners consider their work to be more of a civil society activity than an entrepreneurial business. This suggests social entrepreneurship education should concentrate on incorporating knowledge of civil society and understandings of theories such as social justice, social identity and social movements. A productive approach to education in this field is to incorporate experiential learning in which students engage actively with social entrepreneurship startup or operation. Assessment involves the student comparing theory with the events that occurred in practice. This paper offers guidance for any university that is considering offering social entrepreneurship education. It also provides an overview of this complex practice that will be helpful for policy makers and commercial firms interested in social business.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120940267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-19DOI: 10.1504/ijsei.2015.072532
M. N. Khan, Mohd Danish Kirmani
The main aim of the study was to explore the relationship of environmental characteristics of the consumers on their willingness to pay for green products. The environmental characteristics of the consumers were considered as the measure of their environmental concern, perceived environmental responsibility and attitude towards green products. Hence, more specifically, the objective of the study was to explore the relationship of consumers' environmental concern, their perceived environmental responsibility and their attitude towards green products with their willingness to pay for green products. The data was collected from a researcher controlled sample of students enrolled in post graduate (PG) programs at a reputed Central University in Northern India. Majority of students enrolled in such central government funded public institutions exhibit modern cosmopolitan look and belongs to middle class background. Moreover, student samples have been the preferred group in similar studies as they are easy to locate and are considered to be trendsetters. To meet the objectives of the present study, statistical techniques such as exploratory factor analysis and regression analysis were employed. The findings show that environmental concern and attitude towards green products have statistically significant and positive bearing on willingness to pay while the relationship between perceived environmental responsibility and willingness to pay was found to be statistically insignificant. The study findings have an applied bias and can be of immense help to marketers and researchers alike in understanding green purchase behaviour. The study also lists directions for future researchers.
{"title":"Influence of environmental characteristics of the consumers on their willingness to pay for green products: an empirical investigation","authors":"M. N. Khan, Mohd Danish Kirmani","doi":"10.1504/ijsei.2015.072532","DOIUrl":"https://doi.org/10.1504/ijsei.2015.072532","url":null,"abstract":"The main aim of the study was to explore the relationship of environmental characteristics of the consumers on their willingness to pay for green products. The environmental characteristics of the consumers were considered as the measure of their environmental concern, perceived environmental responsibility and attitude towards green products. Hence, more specifically, the objective of the study was to explore the relationship of consumers' environmental concern, their perceived environmental responsibility and their attitude towards green products with their willingness to pay for green products. The data was collected from a researcher controlled sample of students enrolled in post graduate (PG) programs at a reputed Central University in Northern India. Majority of students enrolled in such central government funded public institutions exhibit modern cosmopolitan look and belongs to middle class background. Moreover, student samples have been the preferred group in similar studies as they are easy to locate and are considered to be trendsetters. To meet the objectives of the present study, statistical techniques such as exploratory factor analysis and regression analysis were employed. The findings show that environmental concern and attitude towards green products have statistically significant and positive bearing on willingness to pay while the relationship between perceived environmental responsibility and willingness to pay was found to be statistically insignificant. The study findings have an applied bias and can be of immense help to marketers and researchers alike in understanding green purchase behaviour. The study also lists directions for future researchers.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125616787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-10-19DOI: 10.1504/ijsei.2015.072540
Alex Trillo, Mary Kate Naatus
The research here examines the relationship between embeddedness, social capital, and micro-business entrepreneurship in a somewhat worn, yet still active urban neighbourhood of Northern New Jersey. Drawing on observations and in-depth interviews with micro-business owners, we focus on the ways in which connectedness to the neighbourhood shapes business opportunities, decision-making, and longevity. Our findings challenge individual-level explanations of business behaviour and contribute to a growing body of literature concerned with embeddedness and social capital in three ways: we elaborate on the concepts over-embedded and under-embedded to better specify the positions from which owners may be operating. We elaborate on the significance of integrated networks, where there is embeddedness, complemented by external, or arms-length ties. And in a context where the success of micro-businesses is vital to the well-being of the existing community, we conclude with a set of recommendations that call on policy makers, universities and other stakeholders to engage in bolstering the connectedness and social capital of current owners, especially those who are vulnerable to ongoing neighbourhood changes.
{"title":"In defence of the neighbourhood: understanding micro-business entrepreneurship, embeddedness and social capital as a means to community well-being","authors":"Alex Trillo, Mary Kate Naatus","doi":"10.1504/ijsei.2015.072540","DOIUrl":"https://doi.org/10.1504/ijsei.2015.072540","url":null,"abstract":"The research here examines the relationship between embeddedness, social capital, and micro-business entrepreneurship in a somewhat worn, yet still active urban neighbourhood of Northern New Jersey. Drawing on observations and in-depth interviews with micro-business owners, we focus on the ways in which connectedness to the neighbourhood shapes business opportunities, decision-making, and longevity. Our findings challenge individual-level explanations of business behaviour and contribute to a growing body of literature concerned with embeddedness and social capital in three ways: we elaborate on the concepts over-embedded and under-embedded to better specify the positions from which owners may be operating. We elaborate on the significance of integrated networks, where there is embeddedness, complemented by external, or arms-length ties. And in a context where the success of micro-businesses is vital to the well-being of the existing community, we conclude with a set of recommendations that call on policy makers, universities and other stakeholders to engage in bolstering the connectedness and social capital of current owners, especially those who are vulnerable to ongoing neighbourhood changes.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128172412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-05-14DOI: 10.1504/ijsei.2015.069350
A. Najmaei
Adopting a process perspective, we introduce the notion of 'business modelling' defined as the process of adopting and adjusting a 'business model' for enacting entrepreneurial opportunities. In light of recent advancements in the sustainable entrepreneurship literature, we extend business modelling into the sustainable entrepreneurship and conceptualise the process of business modelling for sustainable entrepreneurship. We define it as the adoption of business models for converting opportunities into social and environmental gains. We discuss conceptual aspects of this proposition including some of its key drivers and illuminate several research directions for developing a cumulative body of knowledge on this emerging field.
{"title":"Business modelling for sustainable entrepreneurship","authors":"A. Najmaei","doi":"10.1504/ijsei.2015.069350","DOIUrl":"https://doi.org/10.1504/ijsei.2015.069350","url":null,"abstract":"Adopting a process perspective, we introduce the notion of 'business modelling' defined as the process of adopting and adjusting a 'business model' for enacting entrepreneurial opportunities. In light of recent advancements in the sustainable entrepreneurship literature, we extend business modelling into the sustainable entrepreneurship and conceptualise the process of business modelling for sustainable entrepreneurship. We define it as the adoption of business models for converting opportunities into social and environmental gains. We discuss conceptual aspects of this proposition including some of its key drivers and illuminate several research directions for developing a cumulative body of knowledge on this emerging field.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128294457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2015-05-14DOI: 10.1504/ijsei.2015.069349
R. Roe-Dale, Carol Brown, M. Staton
The Bass model is a popular tool for modelling the diffusion of a new product targeted for consumers in economies above the poverty line. In this paper, the authors show that the Bass model is also appropriately used to model sales of products to consumers at the base of the economic pyramid. Specifically, the authors consider data from the sales of manual irrigation pumps (MIPs) to lower income consumers in Bangladesh, Tanzania, and Kenya. Fitting the cumulative sales data for MIPs in these economies with the Bass model provides insight about the market potential of MIPs as well as effective marketing strategies in these economies and supports the use of the Bass model to describe product sales to base of the pyramid consumers.
{"title":"Modelling the diffusion of manual irrigation pumps in lower income countries with the Bass model","authors":"R. Roe-Dale, Carol Brown, M. Staton","doi":"10.1504/ijsei.2015.069349","DOIUrl":"https://doi.org/10.1504/ijsei.2015.069349","url":null,"abstract":"The Bass model is a popular tool for modelling the diffusion of a new product targeted for consumers in economies above the poverty line. In this paper, the authors show that the Bass model is also appropriately used to model sales of products to consumers at the base of the economic pyramid. Specifically, the authors consider data from the sales of manual irrigation pumps (MIPs) to lower income consumers in Bangladesh, Tanzania, and Kenya. Fitting the cumulative sales data for MIPs in these economies with the Bass model provides insight about the market potential of MIPs as well as effective marketing strategies in these economies and supports the use of the Bass model to describe product sales to base of the pyramid consumers.","PeriodicalId":187252,"journal":{"name":"International Journal of Social Entrepreneurship and Innovation","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134240972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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