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Covert political campaigning: Mapping the scope, scale, and cost of cross-platform election influence operations 秘密政治竞选:绘制跨平台选举影响行动的范围、规模和成本图
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2025-01-13 DOI: 10.1177/14614448241312191
Fatima Gaw, Jon Benedik A Bunquin, Jose Mari H Lanuza, Samuel I Cabbuag, Noreen H Sapalo, Al-Habbyel Yusoph
This study investigates gray areas of contemporary political campaigning from a political economy perspective. Using qualitative field and digital methods, computational methods, and economic modeling, it analyzes the scope, scale, and cost of commissioning social media influencers in the 2022 Philippine Elections across Facebook, Twitter, YouTube, and TikTok. The researchers find that there is a high demand for influencers to campaign for candidates, characterized by premium and dynamic incentives under informal and obscure arrangements. We identified 1425 influencer accounts across the four social media platforms that engage in covert political campaigning and categorized them into seven types. The cost of these influencer-led campaigns is estimated to range from USD 27M following a pay-per-post compensation model, to USD 10.9M using a retainer model. This article serves as a model for both election research and election policy by providing a modular framework that addresses knowledge gaps in various country contexts.
本研究从政治经济学的角度调查了当代政治竞选的灰色地带。本研究采用定性的现场和数字方法、计算方法和经济建模,分析了在 2022 年菲律宾大选中,Facebook、Twitter、YouTube 和 TikTok 等社交媒体影响者的委托范围、规模和成本。研究人员发现,对影响者为候选人助选的需求很大,其特点是在非正式和隐蔽的安排下,存在溢价和动态激励。我们在四个社交媒体平台上发现了 1425 个从事隐蔽政治竞选活动的影响者账户,并将其分为七种类型。据估计,这些影响者主导的竞选活动的成本从按贴付费模式的 2,700 万美元到聘用模式的 1,090 万美元不等。这篇文章提供了一个模块化框架,解决了不同国家背景下的知识差距问题,是选举研究和选举政策的典范。
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引用次数: 0
Data disaffection: Toward a relational and affective understanding of datafication 数据不满:对数据化的关系和情感理解
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2025-01-13 DOI: 10.1177/14614448241310901
Rohan Grover, Josh Widera, Mike Ananny
Research on user experiences with datafication, the transformation of social life into data, identifies “digital resignation” and “privacy cynicism” as rational responses to feeling overwhelmed and disempowered. But how, exactly, do shared feelings and emotions mediate relationships between datafication and disengaged responses – both individually and institutionally? We develop a relational analysis of datafication, deploying an infrastructural perspective and drawing on affect theory to develop the concept of data disaffection, which we define as the structural cultivation of accepting data accumulation as inevitable. Data disaffection is a structure of feeling that conditions processes across scales of analysis: it manifests in resignation and cynicism on an individual level while simultaneously structuring commercial practices. We illustrate how data disaffection highlights alternative sites and methods for understanding datafication, and we conclude by discussing the implications for understanding datafication as a cultural dynamic as well as a corporate practice.
对数据化(将社交生活转化为数据)带来的用户体验的研究表明,“数字辞职”和“隐私玩世不恭”是对感觉不堪重负和被剥夺权力的理性反应。但是,共享的感觉和情绪究竟是如何调解数据化和疏离反应之间的关系的——无论是个人的还是机构的?我们发展了数据化的关系分析,部署基础设施的观点,并借鉴影响理论来发展数据不满的概念,我们将其定义为接受数据积累是不可避免的结构性培养。对数据的不满是一种情感结构,它影响了分析的各个层面:它表现为个人层面的顺从和玩世不恭,同时也构成了商业实践。我们说明了数据不满如何突出了理解数据化的其他站点和方法,并通过讨论将数据化理解为一种文化动态和企业实践的含义来结束。
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引用次数: 0
Culture in online anonymous interaction: Negotiating imageboard group style on Ylilauta 在线匿名互动中的文化:ililauta上的议价画板组风格
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2025-01-13 DOI: 10.1177/14614448241310249
Arttu Siltala, Tuukka Ylä-Anttila, Eeva Luhtakallio
We suggest that the theory of group styles, based on the pragmatist idea of people creatively using cultural tools for meaning-making, can be a fruitful way forward to study the cultures of anonymous online communities such as imageboards. We argue that users creatively build these ‘glocal’ cultures on affordances but also globally disseminated cultural toolkits of, in this case, imageboards. We present such an empirical analysis of Ylilauta, a Finnish-language imageboard with important similarities but also differences to previously studied English-language imageboards such as 4chan. Users of Ylilauta construct strong social boundaries, bonds and speech norms, unofficial rules of conduct and belonging in the anonymous online culture. They resist commercialization of their culture and try to preserve its perceived originality.
我们认为,群体风格理论以实用主义思想为基础,即人们创造性地使用文化工具进行意义建构,是研究匿名网络社区(如图像板)文化的一条富有成效的途径。我们认为,用户创造性地建立这些 "本地 "文化的基础不仅是文化工具包,而且是全球传播的文化工具包,在这里就是指图像板。我们对 Ylilauta 进行了实证分析,这是一个芬兰语图像板,与之前研究过的英语图像板(如 4chan)既有相似之处,也有不同之处。Ylilauta 用户在匿名网络文化中构建了强大的社会界限、纽带和言论规范、非官方的行为规则和归属感。他们抵制其文化的商业化,并努力保持其被认为的原创性。
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引用次数: 0
Social digital dilemmas: Young people’s and parents’ negotiation of emerging online safety issues 社会数字困境:年轻人和父母对新出现的网络安全问题的协商
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2025-01-10 DOI: 10.1177/14614448241310247
Justine Humphry, Jonathon Hutchinson, Olga Boichak
This article examines emerging online safety issues for Australian teenagers (12–17 years) in their use of social media, apps and online games drawing on findings from a multi-phase, mixed-methods research project carried out from January 2022 to July 2023. Based on the research, we develop a new understanding of ‘social digital dilemmas’, situating our analysis within the rapidly changing social media environment that uses algorithmic technologies and recommendation systems to automatically feed and personalise content to users. These social digital dilemmas are negotiated within relational social networks taking into account digital skills and literacies, household rules and realms of responsibility for children’s online safety that cut across differences in gender, family structure, cultural background and children’s disability status. Based on our findings, we make conclusions about the regulatory context for children’s online safety and suggest how to develop more effective online safety policies and approaches.
本文研究了澳大利亚青少年(12-17岁)在使用社交媒体、应用程序和在线游戏时出现的在线安全问题,并借鉴了2022年1月至2023年7月开展的一项多阶段、混合方法研究项目的结果。基于这项研究,我们对“社交数字困境”有了新的理解,并将我们的分析置于快速变化的社交媒体环境中,该环境使用算法技术和推荐系统自动向用户提供个性化内容。这些社会数字困境是在关系社会网络中进行谈判的,同时考虑到数字技能和素养、家庭规则和儿童在线安全的责任领域,这些都跨越了性别、家庭结构、文化背景和儿童残疾状况的差异。基于我们的研究结果,我们对儿童网络安全的监管环境做出了结论,并建议如何制定更有效的网络安全政策和方法。
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引用次数: 0
The reproduction of structural inequalities in online job search strategies and outcomes 结构性不平等在网上求职策略和结果中的再现
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2025-01-08 DOI: 10.1177/14614448241310497
Stefano De Marco, Guillaume Dumont, Ellen Johanna Helsper
Does digital stratification foster inequalities in access to work and employment? We address this question by examining inequalities related to online job search skills and the outcomes of the online search process. Results from a representative survey of 1103 Spanish jobseekers show that online job search skills positively affect the chances of getting an interview through employment platforms but that they are unevenly distributed. Online job search skills are more important than other digital resources, including basic digital skills, in determining positive outcomes of online job searches though there are still inequalities in getting an interview independent of either. This calls for considering domain-specific digital skills both in research and in practice alongside tackling traditional inequalities.
数字分层是否助长了工作和就业机会的不平等?我们通过研究与在线求职技能和在线搜索过程的结果相关的不平等来解决这个问题。一项针对1103名西班牙求职者的代表性调查结果显示,在线求职技能对通过招聘平台获得面试机会有积极影响,但这种影响的分布并不均匀。在决定在线求职的积极结果方面,在线求职技能比其他数字资源(包括基本的数字技能)更重要,尽管在独立获得面试机会方面仍然存在不平等。这要求在解决传统不平等的同时,在研究和实践中考虑特定领域的数字技能。
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引用次数: 0
A “drop in the ocean”? Emerging adults’ experiences and understanding of targeted political advertising on social media “沧海一粟”?新兴成人对社交媒体上定向政治广告的体验和理解
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2025-01-06 DOI: 10.1177/14614448241306455
Melanie Hirsch, Alice Binder, Jörg Matthes
Political microtargeting practices aim at exposing social media users to political content that aligns with their preferences and interests. Hence, such exposure becomes a personal experience, dependent on individual perceptions. So far, research has rarely investigated young social media users’ personal experiences with targeted political advertising (TPA). In the present study, five qualitative focus group interviews with 20 young social media users ( Mage = 19.30, SD = 1.59) were conducted to descriptively explore young social media users’ experiences with TPA. The insights indicated little intuitive reflection about TPA and targeting disclosures on social media. Participants often based their knowledge on algorithms for commercial advertising. This awareness did not seem to translate to TPA automatically. Once aware of TPA, however, they intuitively understood its potential threats. Our insights highlight the importance of educational programs to increase adolescents’ and young adults’ TPA-related awareness.
政治微目标实践旨在让社交媒体用户接触到符合他们偏好和兴趣的政治内容。因此,这种暴露成为一种个人体验,依赖于个人的感知。到目前为止,很少有研究调查年轻社交媒体用户对针对性政治广告(TPA)的个人体验。本研究对20名年轻社交媒体用户(Mage = 19.30, SD = 1.59)进行了5次定性焦点小组访谈,以描述性地探讨年轻社交媒体用户使用TPA的体验。这些见解表明,人们对TPA和针对社交媒体披露的信息几乎没有直观的反思。参与者通常将他们的知识建立在商业广告的算法上。这种意识似乎并没有自动转化为TPA。然而,一旦意识到TPA,他们就直觉地理解了它的潜在威胁。我们的见解强调了提高青少年和年轻人tpa相关意识的教育计划的重要性。
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引用次数: 0
Video games as spaces for providing information and awareness of algorithmic control in the gig economy 电子游戏是在零工经济中提供信息和算法控制意识的空间
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2025-01-04 DOI: 10.1177/14614448241307036
Marta Fernández-Ruiz, Martina Piña, Júlia Vilasís-Pamos
The gig economy has been explored recently in the media through videos, films, and series. Similarly, different video games have shown the ideology, values, and mechanisms that govern the gig economy. This article applies six mechanisms of algorithmic control at work to achieve a dual objective: to analyze how platform workers experience algorithmic control and to examine the extent to which video games, as a medium for raising critical awareness, reflect these workers’ experiences. We analyzed interviews with 42 platform workers in different sectors and six video games that address this topic. Our findings reveal that these games consistently mirror the dynamics and experiences arising from platform control. Furthermore, through specific elements of their meaningfulness (such as narrative, rules systems, and mechanics, among others), video games simulate situations and processes, sometimes opaque to workers, portraying the reality of the gig economy more explicitly and transparently.
最近,媒体通过视频、电影和电视剧对零工经济进行了探索。同样,不同的电子游戏也展示了管理零工经济的意识形态、价值观和机制。本文在工作中运用了六种算法控制机制来实现双重目标:分析平台工作人员如何体验算法控制,并检查电子游戏作为提高批判性意识的媒介,在多大程度上反映了这些工作人员的体验。我们分析了来自不同领域的42名平台工作人员的访谈,以及6款解决这一问题的电子游戏。我们的研究结果表明,这些游戏始终反映了平台控制带来的动态和体验。此外,通过其意义的特定元素(如叙述,规则系统和机制等),电子游戏模拟情境和过程,有时对工人来说是不透明的,更明确和透明地描绘了零工经济的现实。
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引用次数: 0
The expression of values on social media: An analytical framework 社会媒体上的价值观表达:一个分析框架
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2025-01-02 DOI: 10.1177/14614448241307035
Limor Shifman, Tommaso Trillò, Blake Hallinan, Saki Mizoroki, Avishai Green, Rebecca Scharlach, Paul Frosh
Social media is a central arena for the articulation of values, shaping what people around the world deem important and desirable. However, traditional value typologies struggle to capture the dynamic nature of value expression in digital spheres and overlook new communication-related values prevalent in these environments. Addressing these gaps, we developed an analytical framework for investigating value expression on social media, comprising three general value orientations ( Do well, Do good, and Feel good) and four communicative value orientations ( Inform, Influence, Bond, and Express). We drew on extensive cross-national research to construct the framework and examined its utility through a study of TikTok videos related to the FIFA World Cup in Qatar. Our analysis shows how value orientations enable the identification of patterns that underpin complex discourses. Ultimately, our framework offers a pathway to understand what people present as valuable on social media, as well as the broader value ecosystem platforms cultivate.
社交媒体是表达价值观的中心舞台,塑造着世界各地人们认为重要和可取的东西。然而,传统的价值类型学难以捕捉数字领域价值表达的动态本质,而忽视了在这些环境中流行的与传播相关的新价值观。为了解决这些差距,我们开发了一个分析框架来调查社交媒体上的价值表达,包括三个一般价值取向(做得好,做得好,感觉好)和四个沟通价值取向(通知,影响,纽带和表达)。我们利用广泛的跨国研究来构建这个框架,并通过对与卡塔尔国际足联世界杯相关的TikTok视频的研究来检验它的实用性。我们的分析显示了价值取向如何使识别支撑复杂话语的模式成为可能。最终,我们的框架提供了一个途径来理解人们在社交媒体上呈现的有价值的东西,以及平台培育的更广泛的价值生态系统。
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引用次数: 0
Peripheral creator labor: Navigating regional marginalization and resistance in social media entertainment 周边创造者劳动:在社交媒体娱乐中导航区域边缘化和抵抗
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2025-01-02 DOI: 10.1177/14614448241308520
Errol Salamon
This article examines how social media creators in the United Kingdom navigate regional labor dynamics in small urban cities and towns and their perceptions of potential resistance strategies. Grounded in a creator workers’ inquiry and thematic analysis of in-depth interviews with creators ( N = 53), it expands the notion of peripheral creator labor. It reveals how digital factors and historically entrenched regional disparities exacerbate the global platform precarity experienced by different types of peripheral creators and the relative privilege of peripheral English-language Western-based creators. The study introduces the concepts of regional monetization precarity and localized production space and networking precarity to capture the unique challenges creators face in small urban cities and their shared strategic resistance strategies to effect change, combining professional support and unionization. This study contributes to theoretical understandings of creator labor by challenging a binary notion of “center-periphery” relations and a homogeneous Western user experience in creator economies.
本文研究了英国的社交媒体创作者如何在小城市和城镇中驾驭区域劳动力动态,以及他们对潜在抵抗策略的看法。基于对创造者的探究和对创造者深度访谈的专题分析(N = 53),它扩展了外围创造者劳动的概念。它揭示了数字因素和历史上根深蒂固的地区差异如何加剧了不同类型的边缘创作者所经历的全球平台不稳定性,以及以英语为基础的边缘西方创作者的相对特权。本研究引入了区域货币化不稳定性、本地化生产空间和网络不稳定性的概念,以捕捉小城市创造者面临的独特挑战,以及他们共同的战略抵抗策略,以实现变革,结合专业支持和工会化。本研究通过挑战创造者经济中“中心-边缘”关系的二元概念和同质的西方用户体验,有助于对创造者劳动的理论理解。
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引用次数: 0
“Why are you on Tinder if this isn’t what you wanted?” Dating apps as digital brokers of sexual activity in the college hookup sexual market “如果这不是你想要的,你为什么还在Tinder上?”约会软件作为大学勾搭性市场中性行为的数字经纪人
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-25 DOI: 10.1177/14614448241308521
Heather Hensman Kettrey, Summer Quinn, Monika Nwajei, Madison Leslie, Elizabeth Paradise, Devyn Wishon
Scholars have argued that college hookup culture is facilitated by the unique physical and social context of college campuses and that young adults are increasingly using dating apps to initiate hookups. This has inspired calls for researchers to examine the digital interactions that precede face-to-face hookups. In this study, we used a “sexual market” framework to investigate the processes by which college hookups are “digitally brokered” via dating apps. Using data from focus groups conducted with 49 college students representing diverse sexual identities, we analyzed dating app users’ stories of their transitions from digital interactions to face-to-face meetups with matches. Participants discussed three types of consent that matches attempt to digitally broker: app-implied consent, colloquial consent, and (re)negotiated consent. We discuss problems that arise when users attempt to redeem these forms of digitally brokered consent during face-to-face meetups and make recommendations for sexual assault prevention efforts.
学者们认为,大学校园独特的物理和社会环境促进了大学勾搭文化,年轻人越来越多地使用约会软件来发起勾搭。这激发了研究人员对面对面联系之前的数字互动进行研究的呼声。在这项研究中,我们使用“性市场”框架来调查通过约会应用程序“数字中介”大学勾搭的过程。利用对49名不同性别身份的大学生进行的焦点小组调查的数据,我们分析了约会应用用户从数字互动到面对面约会的转变。参与者讨论了与数字经纪人尝试相匹配的三种类型的同意:应用程序隐含同意、口头同意和(重新)协商同意。我们讨论了当用户试图在面对面的会面中赎回这些形式的数字代理同意时出现的问题,并为性侵犯预防工作提出建议。
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引用次数: 0
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New Media & Society
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