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“The algorithm is like a mercurial god”: Exploring content creators’ perception of algorithmic agency on YouTube “算法就像一个善变的神”:探索YouTube上内容创作者对算法代理的看法
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-25 DOI: 10.1177/14614448241307931
Roland Verwiebe, Claudia Buder, Sarah Weissmann, Chiara Osorio-Krauter, Aaron Philipp
Algorithmic systems wield substantial influence in contemporary society. Since it is mostly unknown how algorithms specifically work, content creators (CCs) on YouTube who rely on them for economic reasons are in a constant state of sensemaking regarding the characteristics and perceived preferences of the algorithm. To understand these perceptions, we draw from previous research on technological agency and examine the ways in which CCs view the algorithm as an independent entity with agentic features. We do this by conducting a thematic analysis of 30 interviews with German CCs on YouTube. We find that CCs do perceive agentic qualities of the algorithm and that their assessment depends on their experience and exposure to it. Four key themes were identified: The algorithm is perceived as (1) non-transparent and largely unpredictable; (2) intentional, autonomous, and human-like; (3) number-based and communicating through metrics; and (4) exerting a great deal of power while constantly reinforcing hierarchies.
算法系统对当代社会有着巨大的影响。由于算法的具体工作原理基本上是未知的,YouTube上出于经济原因而依赖于算法的内容创作者(cc)一直处于一种关于算法特征和感知偏好的语义化状态。为了理解这些看法,我们借鉴了以前对技术代理的研究,并检查了cc将算法视为具有代理特征的独立实体的方式。为此,我们对YouTube上对德国CCs的30次采访进行了专题分析。我们发现CCs确实感知算法的代理质量,他们的评估取决于他们的经验和接触它。确定了四个关键主题:该算法被认为是(1)不透明且很大程度上不可预测;(2)有意识的、自主的、类人的;(3)以数字为基础,通过指标进行沟通;(4)在不断强化等级制度的同时,行使大量权力。
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引用次数: 0
The theoretical wedding of computational propaganda and information operations: Unraveling digital manipulation in conflict zones 计算宣传和信息操作的理论结合:解开冲突地区的数字操纵
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-23 DOI: 10.1177/14614448241302319
Yirgalem A Haile
This study explores the theoretical fusion of computational propaganda and information operations in the Tigray war, centering on algorithmic manipulation techniques. Utilizing theoretical frameworks of agenda-setting theory, framing, and information ecology, the study formulates three hypotheses. Employing a multidisciplinary approach, it integrates qualitative and quantitative methods, leveraging tools such as Twitter API (X), twerc, NVivo, Botometer, and Rstat within the Netnographic method. The analysis reveals temporal dynamics of new account infiltrations on Twitter during war, emphasizing their engagement in hashtag campaigns for information/influence operations. A surge in new account creation coinciding with the war’s onset is identified, along with the strategic deployment of political bots within these accounts for algorithmic manipulation. The findings affirm that the theoretical intertwining of computational propaganda and information operations manifests through social media’s agenda-setting and framing effects. The study significantly contributes to the discourse on information warfare in contemporary conflicts by unraveling the intricate web of digital manipulation during the Tigray war.
本研究以算法操纵技术为中心,探讨了提格雷战争中计算宣传与信息作战的理论融合。利用议程设置理论、框架理论和信息生态学的理论框架,本研究提出了三个假设。采用多学科方法,它集成了定性和定量方法,利用诸如Twitter API (X), twerc, NVivo, Botometer和Rstat等工具在Netnographic方法中。该分析揭示了战争期间Twitter新账户渗透的时间动态,强调了他们参与信息/影响行动的标签活动。与战争爆发同时出现的新账户数量激增,以及这些账户中用于算法操纵的政治机器人的战略部署。研究结果证实,计算宣传和信息操作的理论交织通过社交媒体的议程设置和框架效应表现出来。该研究通过揭示提格雷战争期间复杂的数字操纵网络,为当代冲突中的信息战话语做出了重大贡献。
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引用次数: 0
Reviewer Acknowledgements 审稿人确认
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-20 DOI: 10.1177/14614448241298522
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引用次数: 0
TikTok and the algorithmic transformation of social media publics: From social networks to social interest clusters TikTok与社交媒体公众的算法转型:从社交网络到社交兴趣集群
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-19 DOI: 10.1177/14614448241304106
Paolo Gerbaudo
The rise of TikTok has sparked a debate on the consequences of algorithmic content curation for social experience. My thesis is that TikTok represents a second generation of social media, which differs from first-generation social media in the way users are exposed to content. While first-generation social media revolved around ‘networked publics’ formed by explicit interpersonal connections, second-generation social media introduces ‘clustered publics’. These are statistically constructed ‘neighbourhoods’ of users, in which people are brought together based on their past online behaviour and their similarity in interest and taste. Clustering users around shared interests has proven very effective in driving online engagement, leading other platforms to mimic TikTok, in what can be described as ‘TikTokification’. However, this transformation of online publics carries a series of problematic implications: the depersonalisation of online experience; a growing opacity of the structures of online communication; and the further subcultural fragmentation of an already divided digital public sphere.
TikTok的兴起引发了一场关于算法内容管理对社交体验影响的辩论。我的论点是,TikTok代表了第二代社交媒体,它与第一代社交媒体的不同之处在于用户接触内容的方式。第一代社交媒体围绕着由明确的人际关系形成的“网络公众”展开,而第二代社交媒体则引入了“集群公众”。这些是统计上构建的用户“社区”,人们根据他们过去的在线行为以及他们在兴趣和品味上的相似性聚集在一起。事实证明,围绕共同兴趣将用户聚集在一起,在推动在线参与度方面非常有效,导致其他平台模仿TikTok,这可以被称为“TikTokification”。然而,网络公众的这种转变带来了一系列问题:网络体验的去人格化;在线交流结构越来越不透明;以及亚文化在已经分裂的数字公共领域的进一步分裂。
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引用次数: 0
Nextdoor use and support for aggressive policing Nextdoor对激进警务的使用和支持
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-19 DOI: 10.1177/14614448241303114
Toby Hopp, Pat Ferrucci, Hunter Reeves
This study developed and tested a model interrelating Nextdoor use and support for aggressive policing. The results of an online survey ( n=1806) suggested that Nextdoor use is positively associated with crime concern; that crime concern is positively associated with support for aggressive policing; and that Nextdoor use is both indirectly and directly associated with support for aggressive policing. The results also indicated that social trust may play a complex role in the relationship between Nextdoor use and support for aggressive policing.
这项研究开发并测试了一个将Nextdoor的使用和对攻击性警务的支持联系起来的模型。一项在线调查(n=1806)的结果表明,Nextdoor的使用与犯罪担忧呈正相关;对犯罪的担忧与对激进警务的支持呈正相关;Nextdoor的使用间接或直接地与支持激进警务有关。研究结果还表明,社会信任可能在Nextdoor的使用和对攻击性警务的支持之间的关系中起着复杂的作用。
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引用次数: 0
The technology multiple: The robot avatar substituting for the ill body 多重技术:机器人化身代替病体
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-17 DOI: 10.1177/14614448241304658
Maja Nordtug, Marit Haldar
In this article, we explore how a very simple telepresence robot avatar becomes a technology multiple when interacting with humans. Based on Mol’s notion of the body multiple, we explore how AV1 – a social telepresence robot avatar designed to act as a substitute in schools for homebound students – becomes a technology multiple. The analysis is based on 105 interviews, including interviews with homebound students and kindergarteners in Norway using AV1 and/or their guardians, interviews with school workers, and focus group interviews with classmates. In the analysis, we explore AV1 as a plastic bust, a toy, a creep, an avatar, and a reverse cyborg. The different perceptions come into being in interaction with human bodies, and the technology thus arguably emerges and is co-constructed with human bodies, creating a technology that is more than technological.
在本文中,我们将探讨一个非常简单的远程呈现机器人化身如何在与人类交互时成为一种技术。基于摩尔的身体多重概念,我们探讨了AV1——一种社交远程呈现机器人化身,设计用来代替在家的学生——如何成为一种技术多重。分析基于105个访谈,包括对挪威使用AV1和/或其监护人的家庭学生和幼儿园儿童的访谈,对学校工作人员的访谈,以及对同学的焦点小组访谈。在分析中,我们探索AV1作为一个塑料胸像,一个玩具,一个蠕变,一个化身,和一个反向半机械人。不同的感知在与人体的互动中产生,技术因此可以说是与人体共同构建,创造了一种超越技术的技术。
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引用次数: 0
Making academia suck less: Supporting early career researchers studying harmful content online through a feminist ethics of care 让学术不那么糟糕:通过女权主义关怀伦理支持研究网上有害内容的早期职业研究人员
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-13 DOI: 10.1177/14614448241303999
Megan A Brown, Josephine Lukito, Meredith L Pruden, Martin J Riedl
Early career researchers (ECR) in communication and media research face increasing problems and stressors due to systemic challenges in academia, including the precarity of being an ECR and the politicization of research and targeting of researchers. For researchers studying harmful content online (HCO), research-related trauma (RRT) can compound these stressors. In this study, we present results from interviews with 18 ECRs from communication studies and adjacent disciplines studying HCO. We find researchers frequently experience RRT from harmful content, pressure from superiors to conduct research on harmful content, and outside harassment related to their research. In addition, researchers frequently use individualized self-care practices for dealing with RRT or couch their trauma. Drawing from widespread consensus by our participants that their needs are not being institutionally met, we offer a vision of what an ethics of care framework for ECRs should provide.
传播与媒体研究领域的早期职业研究人员(ECR)面临着越来越多的问题和压力,这些问题和压力来自学术界的系统性挑战,包括作为 ECR 的不稳定性、研究的政治化以及研究人员成为攻击目标。对于研究网上有害内容(HCO)的研究人员来说,与研究相关的创伤(RRT)会加重这些压力。在本研究中,我们介绍了对 18 名来自传播学和相邻学科、研究有害内容的 ECR 的访谈结果。我们发现,研究人员经常会因有害内容、上级要求研究有害内容的压力以及与研究相关的外部骚扰而遭受 RRT。此外,研究人员经常使用个性化的自我护理方法来处理 RRT 或抚平他们的创伤。我们的参与者普遍认为,他们的需求没有得到机构的满足,根据这一共识,我们为 ECR 提供了一个伦理关怀框架的愿景。
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引用次数: 0
“Controlling the keys to the Golden City”: The payment ecosystem and the regulation of adult webcamming and subscription-based fan platforms “掌控金城之钥”:支付生态系统与成人网络直播、订阅式粉丝平台的监管
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-12 DOI: 10.1177/14614448241303465
Rébecca S Franco
This article examines the role of payment intermediaries in regulating the platformized adult industry and demonstrates how the adult industry responds to their power and the rules they set. Based on 16 expert interviews, fieldwork at 3 industry conferences, and document analysis of rules, content guidelines, terms, and conditions, the author teases out the intricate interplay between credit card networks, payment processors, and adult platforms. Visa and Mastercard’s rules, enforced by payment processors and implemented by platforms, create a selective, private ordering of permissible content that surpasses legal requirements. This process is impelled by the brand safety and commercial interests of global corporations, without accountability to the industry or consideration for sex workers’ needs. The article calls for the need to hold payment intermediaries as de facto regulators of online sexual commerce and key actors in platform governance accountable toward the industry and workers they impact.
这篇文章探讨了支付中介在监管平台化成人产业中的作用,并展示了成人产业如何对支付中介的权力及其制定的规则做出回应。基于 16 次专家访谈、3 次行业会议的实地调查以及对规则、内容指南、条款和条件的文件分析,作者揭示了信用卡网络、支付处理商和成人平台之间错综复杂的相互作用。威士卡和万事达卡的规则由支付处理商执行,由平台实施,对允许的内容进行了有选择的、私人的排序,其程度超过了法律要求。这一过程受到全球企业的品牌安全和商业利益的驱使,不对行业负责,也不考虑性工作者的需求。文章呼吁,支付中介机构作为网络性交易的实际监管者和平台治理的主要参与者,有必要对其所影响的行业和工作者负责。
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引用次数: 0
The platformization of music production: How digital audio workstations are turned into platforms of labor market relations 音乐制作的平台化:数字音频工作站如何转变为劳动力市场关系的平台
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-11 DOI: 10.1177/14614448241304660
Yngvar Kjus
Recent decades have seen the proliferation of digital music production technologies, led by digital audio workstations (DAWs) such as Pro Tools and Live. The companies behind them, including Avid and Ableton, resemble music distributors in their ongoing process of platformization—that is, in making themselves the foundation of an increasing range of interactions and transactions. The article discusses economic, social, and cultural aspects of platformization before zooming in on key DAW enterprises and the ways in which they have extended their presence across adjacent markets, including record production, live performance, audiovisual media, instrument manufacturing, sample sales, and music education. These companies have gone beyond selling tools to reorganizing the music industry and rearticulating what is needed to prevail in it, thereby intervening in labor market relations in ways that should not remain hidden “backstage.”
近几十年来,以Pro Tools和Live等数字音频工作站(daw)为主导的数字音乐制作技术激增。他们背后的公司,包括Avid和Ableton,在他们正在进行的平台化过程中,类似于音乐分销商——也就是说,使自己成为越来越多的互动和交易的基础。本文讨论了平台化的经济、社会和文化方面,然后重点介绍了主要的DAW企业,以及它们在相邻市场上扩展业务的方式,包括唱片制作、现场表演、视听媒体、乐器制造、样品销售和音乐教育。这些公司已经超越了销售工具的范畴,开始重组音乐产业,并重新阐明在音乐产业中获胜所需要的东西,从而以不应被隐藏在“后台”的方式干预劳动力市场关系。
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引用次数: 0
Biophilia gratification: Evidence from nature-related posts and images on social media 热爱生物的满足感:来自社交媒体上与自然相关的帖子和图片的证据
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-12-11 DOI: 10.1177/14614448241303776
Yu-Leung Ng, Zhihuai Lin
People use social media to gratify various needs, one of which is the need to affiliate with mediated nature. By combining the uses and gratifications approach and the biophilia hypothesis, this study coins this gratification as biophilia gratification. We computationally analyzed three million Facebook posts to test whether user reactions (likes, shares, loves, and cares) reflect biophilia gratification derived from human-created nature on social media, that is, mediated nature. Ten percent of posts that are image-based (approximately 170,000) were also randomly selected and analyzed. The results showed that social media users were more likely to react to most posts (particularly image-based posts) of mediated nature compared with nonmediated nature posts. These findings may imply that user reactions on social media may serve as indicators of biophilia gratification fulfilled through engagement with mediated nature.
人们使用社交媒体是为了满足各种需求,其中之一就是与媒介性相关联的需求。通过结合使用和满足方法和亲生命假设,本研究将这种满足称为亲生命满足。我们计算分析了300万个Facebook帖子,以测试用户的反应(喜欢、分享、爱和关心)是否反映了社交媒体上人类创造的自然(即中介性质)所产生的亲生物满足。此外,还随机抽取了10%(约17万篇)的图片内容进行分析。结果表明,与非中介性质的帖子相比,社交媒体用户更有可能对大多数中介性质的帖子(尤其是基于图像的帖子)做出反应。这些发现可能意味着,用户在社交媒体上的反应可能是通过与介导的自然接触来实现亲生物满足的指标。
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New Media & Society
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